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Winning by Knockout Is the Ultimate Deodorant For a Fighter

If you want to erase the perception of you as a fighter just win your last fight by stoppage. Conversely, if you want your perception as a killer to be diminished, go the distance




If you want to erase the perception of you as a fighter just win your last fight by stoppage. Conversely, if you want your perception as a killer to be diminished, go the distance after compiling a long KO streak. In the NFL there’s a saying among head coaches – it goes something like “we’re not as good as we looked during our best game and we’re not as bad as we looked during our worst game.”

Last month heavyweight contender Dillian Whyte 23-1 (17) fought Lucas Browne 25-1 (22) for something called the WBC Silver heavyweight title. In Whyte’s last bout before facing Browne, he looked pedestrian winning a 12-round unanimous decision over Robert Helenius. As for Browne, he built his career feasting on journeymen and has-beens and had never faced an upper tier contender, let alone beat one.

For five rounds Whyte out-thought and out-fought Browne at every turn. There’s a strong case to be made the fight could’ve been halted early in the sixth round but it wasn’t and Whyte went on to score a brutal knockout with a picture perfect left hook, leaving Browne out cold, face down on the canvas. After destroying Browne, Whyte is no longer best remembered for losing to Anthony Joshua. The loss will never be erased from his record but his career trajectory has been completely reversed.

Since destroying Browne in the manner in which he did, suddenly Whyte is the most dangerous fighter in the division in the eyes of some and is considered a legit threat to both WBA/IBF/WBO champ Anthony Joshua and WBC champ Deontay Wilder. The fact that Joshua has already dominated and stopped Whyte doesn’t matter. And pertaining to Wilder, there are more than a few who believe Whyte would be too risky for Deontay to fight before meeting Joshua, something that wouldn’t have been said in jest the day after Whyte fought Helenius. It’s amazing what a strong deodorant an impressive knockout can be. Maybe it’s me, but I think Wilder would knock Whyte out after looking like an amateur for maybe the first three or four rounds.

Speaking of Wilder, on March 3rd Deontay defended his title against the best opponent he’d ever fought, Luis Ortiz. During the first four rounds Ortiz backed him up, out-boxed and even out-punched Wilder. Late in the fifth round Wilder scored a knockdown after losing three quarters of the round. Ortiz then makes a comeback in the sixth and then has Wilder nearly out and stumbling all over the ring as the seventh round ends. After a delayed start, Wilder stabilizes the fight in the eighth and has a good ninth before dropping a tiring Ortiz twice and finishing him in the 10th. 

Since he knocked out Ortiz, Wilder is now seen as a more complete fighter and some even see him as the favorite if he were to meet Joshua next. And that’s mostly due to the fact that Wilder ended the fight with Ortiz in a very convincing manner. The sensational knockout once again is a deodorant to how clumsy, amateurish, and hittable Wilder appeared before scoring the knockout. Forget about how the judges had Wilder ahead by a point going into the last round – the reality is Ortiz beat him up and bettered him in six of the nine completed rounds. Granted, all that matters is who won and Wilder’s power bailed him out again, but the point is that he was bettered by Ortiz and was seconds away from losing which is glossed over and dismissed because of the knockout he scored.

On March 31st Anthony Joshua suffered the opposite fate of Whyte and Wilder. AJ, who had knocked out every one of his previous 20 opponents, was forced to go the distance by Joseph Parker. During the course of the 12 rounds, Joshua was never hurt or shook or even out-fought for a minute. The problem was that in dictating the ring geography of the fight with his jab, which was enough to prevent Parker from trying to assert himself, AJ didn’t beat up or work over Parker. What Joshua did was take what Parker gave him and never really dared to attempt to win the fight in his typical signature fashion.

The fact that Joshua didn’t destroy Parker has altered the way he’s viewed now, at least to some who didn’t feel that way before the fight. The lasting image of Joshua off the Parker fight is one of a fighter who was too risk-averse, yet when Floyd Mayweather conducted his entire career that way it was seen as brilliance. Maybe so, but heavyweights don’t get that break.

Imagine if Whyte had been forced to go the distance with Browne; would he still be seen as a threat to Deontay Wilder?

What if Wilder didn’t lose a minute against Ortiz but was forced to go the distance? Would he be praised for fighting smart and rarely getting hit or would he be excoriated for not getting the knockout?

What if Joshua came back from the brink of defeat versus Parker and knocked him out? What would the conversation be today? Would fans and observers be discussing how Joshua was nearly KO’d?

I don’t know the answer, but what I do know is winning by virtue of an impressive knockout deodorizes all the negative that happened to the winner before he finally won it. On the other hand, if you’re perceived as a knockout artist and are forced to go the distance, some will say that you don’t have it anymore.

Knockouts are great eye candy but cause many to overreact. The morning after Mike Tyson went the distance against James “Quick” Tillis, the consensus was that he would’ve been schooled by Larry Holmes. The morning after he knocked out Michael Spinks, some believed he would’ve done the same to Muhammad Ali.

If Wilder is forced to go the distance in his next fight the way he was by Bermane Stiverne the first time they fought, the thought will be that Joshua will kill him when they meet. And if Joshua scores an impressive KO in his next fight, the conversation in most boxing circles will be – he was always better than Wilder!

Winning by impressive knockout is the perfect deodorant for how a fighter is perceived by others because most see what they want to see!

Frank Lotierzo can be contacted at

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Cancio and Zenunaj In Slugfest at Fantasy Springs; Kamegai Loses



INDIO, CALIF-Desert fighter Andrew Cancio won the battle between super featherweight strong boys in a withering back and forth battle against hard nose Dardan Zenunaj and it was possibly the end of an era for a Japanese warrior on Friday.

Cancio (19-4-2, 14 KOs) usually runs over those who dare stand in front of him, but Zenunaj (14-5, 11 KOs) survived a rocky first two rounds to give the Blythe prizefighter all he could withstand at Fantasy Springs Casino.

Neither fighter emerged unscathed.

After Cancio blasted Zenunaj’s head during the first two rounds with uppercuts and four-punch combinations, the former Albanian native merely shook his head and invited Cancio to continue and the two unloaded.

Cancio was the more accurate fighter in the first half of the 10-round affair, but Zenunaj began gathering momentum in the second half. Each was able to land but Zenunaj’s seemed to have more power behind them. Cancio was more accurate and busier with the output while sliding left and right.

The best round was the ninth with Zenunaj gaining momentum Cancio planted his feet and the two unloaded massive shots. Neither fighter let up. Even when the bell rang both were still flailing away with blows. Each had welts and cuts from the brutal exchanges and both hugged each other in admiration.

After 10 blistering rounds the crowd eagerly applauded the action-packed performance.

Two judges scored the fight 99-91 and the other 97-93 for Cancio. The large crowd for Cancio was delirious when the decision was rendered but the loser was upset.

“The decision was horrible, the fight was a draw. 99-91 was an atrocious score,” said Zenunaj. “We did great. I take nothing away from Andrew Cancio, he was a warrior.”

Cancio was pleased with the fight and the crowd

“I’m very pleased with the victory, we worked very hard for this. It was a very hard 10 rounds. No matter how hard we train and spar you have to dig deep and fight hard in a fight like this,” said Cancio. “I’m going to sit down with my manager to see what’s next. We want a world title.”

Kamegai Considers Retirement

Japan’s Yoshihiro Kamegai (27-5-2, 24 KOs) was mistreated badly by New England’s Greg Vendetti (20-2-1, 12 KOs) who used his head and body to bull his way through and simply tired out the Japanese warrior.

Early in the fight Vendetti lowered his head and then used short quick punches to connect through much of the fight. Neither fighter was ever seriously hurt but Vendetti always seemed the fresher fighter.

Kamegai had his moments midway through the fight but could not sustain the energy to match Vendetti who kept boring in with his head down and punches flowing. After 10 rounds two judges scored it 98-92 and the other 97-93 for Vendetti.

After the loss, the warrior from Tokyo announced he is considering retirement. He’s had an illustrious career that saw him fight among the best in the world.

“My best fight was the first fight with (Jesus) Soto Karass,” said Kamegai, 35, after the fight. “This time I didn’t think he (Vendetti) was very good, but I didn’t do what I wanted. That’s why I’m thinking of retirement.”

Had Kamegai won, it was mentioned that he was a possible foe for WBC super welterweight titlist Jaime Munguia.

But it wasn’t to be.

Other Bouts

A battle of counter-punchers saw Luis Feliciano (8-0, 5 KOs) stand his ground and floor Dominican Republic’s Jonathan Fortuna (8-2, 5 KOs) with body shots to win by knockout. A left hook by Puerto Rico’s Feliciano to the body sent Fortuna down in the fifth round. He beat the count and was subsequently dropped with a thudding right to the body again for a knockout win at 2:38 of the fifth round.

Anthony Reyes (3-0, 2 KOs) connected with the first cross he fired on Tijuana’s Luis Montellano (0-3-1) and it was downhill for Montellano from there in the four round super bantamweight fight. Reyes, 19, fights out of Coachella but was unable to score his third successive knockout. Montellano proved too strong though he ate combination after combination in the fight. All three judges scored it 40-36 for Reyes.

Shakhram Giyasov (4-0, 3 KOs) stormed through Ghana’s veteran Albert Mensah (31-7-1, 15 KOs) like a southwestern monsoon in winning by knockout in the welterweight clash. Uzbekistan’s Giyasov connected with left hook after left hook with impunity against Mensah. After two dominant rounds Giyasov opened the third round by sliding through the ropes like a baseball player during one exchange. After laughing it off he then fired a left hook and a chopping right that floored Mensah for the count at 1:56 of round three. It was Giyasov’s third knockout win in four fights.

Photo credit: Tom Hogan / Hogan Photos / GBP

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Saunders vs. Andrade Spearheads Eddie Hearn’s British Invasion of Boston



Boston has a strong boxing history. Marvin Hagler defended the world middleweight title here twice; his long road to the championship running through the old Garden where he went 9-0 with 9 KOs. Brockton’s Rocky Marciano won two of his historic 49 fights in this city. British boxing promoter Eddie Hearn is well aware of all this nostalgia.

He hopes to tap into some of it this fall.

Hearn is also well aware of how stagnant the fight scene has become in Boston since the long past glory days of promoter “Rip” Valenti—of champions Sandy Saddler, Paul Pender, and Tony DeMarco. Today, world title bouts and world championship boxers rarely get made in Boston. Hearn now sees an opportunity to grow his own legacy as a world renowned boxing promoter.

The 39-year-old Hearn is the new barker for New England’s top dog: 25-0 (16) middleweight Demetrius Cesar Andrade. Trained by father Paul, Andrade sat mired in stagnation during key periods of his now ten year career. Andrade, 30, briefly held two junior middleweight titles under the promotional guidance of Joe DeGuardia’s Star Boxing; failing to gain any meaningful career momentum before moving up in weight and signing with Hearn. In his biggest win to date, Andrade got off the canvas in 2013 to earn a split decision over Vanes Martirosyan in Texas.

In Chicago to announce his October 6 ‘Worlds Collide’ show, Hearn revealed to ​AB Boxing News that his October 20 plans for “Boo Boo” in Boston involve outspoken Billy Joe Saunders—rival promoter Frank Warren’s Hatfield U.K. Traveller. With victories over Chris Eubank Jr., David Lemieux, Spike O’Sullivan and Andy Lee, Saunders 26-0 (12) has an obvious advantage in quality of competition over his mandatory challenger. He’s also two years younger.

According to Hearn, Saunders, 28, will defend the WBO title against Andrade, Providence, Rhode Island’s 2008 U.S.A. Olympian, in what Andrade’s ambitious U.K. promoter describes as an “elite 50/50 fight” and one of the best available matchups at middleweight. It happens a mere five weeks after the biggest money matchup in the division, the over-marinated Golovkin-Canelo rematch in Las Vegas on September 15 for the unified world middleweight championship.

Theoretically, a path now exists for Andrade to follow in the footsteps of Hagler and become undisputed world middleweight champ. A victory over Saunders in Boston for the WBO strap could lead to a future showdown with Gennady Golovkin, the middleweight champion most likely to covet the last remaining middleweight title belt and target the holder of it for a unification fight.

While Hearn appreciates praise for bringing the sport back to forgotten American cities like Boston and Chicago, any well informed fan would have to wonder how marketable a “fight” between Andrade and Saunders will actually be given the defensive proclivities of both speedy southpaws. Saunders often wheels around like he’s on a ten speed bike and the emotionally reclusive Andrade has never been a terribly popular or engaging action fighter. In plain terms, the bout could be dull in the ring with socially awkward promotional encounters outside of it.

Hearn has his work cut out for him.

He’s brought in some reinforcements for his growing Matchroom USA promotional outfit. Retired fighter Kevin Rooney Jr. has been hired as media event manager—a role the son of Mike Tyson’s ex-trainer worked in previously for American promoters Joe DeGuardia and Lou DiBella. Photographer Ed Mullholland and matchmaker Eric Bottjer have also joined Matchroom.

“I’m very excited to get into another city that hasn’t had the big fight nights as regularly as it should,” says Hearn. “It’s going to be a big card in Boston,” he told the boxing media in Chicago.

Hearn didn’t necessarily agree with all he spied here in 2015 when he and Londoner James DeGale took home the vacant IBF super middleweight title, besting Al Haymon’s Andre Dirrell at Boston’s Agganis Arena. “Fighters want to win world titles, that’s what they dream about,” Hearn insisted at the time in opposition to the fact that Haymon’s PBC encouraged de facto TV censorship of the major world title belts. Hearn has since ripped down the PBC banner and planted his own promotional flag here in Boston with DAZN.

This time, he’s doing things his way.

Expect “character defining” boxer ring walk music.

Hearn is confirmed to be working with Ken Casey’s Boston based Murphy Boxing. Promoter Casey is also the lead singer of a fighting Irish band called the Dropkick Murphys. The Dropkicks perform in concert at his boxing shows and already have a pair of popular boxing songs for Hearn to make requests from should this night at the fights also feature live music.

Fortunately for people interested in these sorts of things, Hearn also understands the value of a stacked undercard (and of ethnonational rivalries) in generating real world ticket sales to build his live gate. This boxing promoter credibly promises value for every dollar spent on his product.

What will be required to fill even half of the nearly twenty thousand seats at the TD Garden (and to establish a lasting promotional presence in Boston) is a deep lineup of quality bouts featuring the best regional talent available in New England—pitted competitively against Old England.

Evander Holyfield’s Rhode Island featherweight Toka Kahn Clary was rumored to be in consideration for the co-main event while a cursory look at BoxRec shows Irish female sensation Katie Taylor to be listed on the undercard opposed by Cindy Serrano with British lightweight Tommy Coyle versus TBA. Despite his obvious limitations as a boxer, Framingham, Mass native Danny “BHOY” O’Connor could add value as a potential opponent for the 24-4 (12) Coyle.

O’Connor won big at the Garden in 2013. I talked to Danny at ringside after he defeated Derek Silveira by decision. ​“I’ve been dreaming about this since even before I started boxing. In any sport you compete in, you dream about doing it at the Garden if you’re from around here.”

Murphy’s 34 year-old Irish heavyweight Niall “Boom Boom” Kennedy is 11-0-1 (7) with a Gorey story to tell. Kennedy beat tough Lawrence, Mass prospect Alexis Santos last year at Foxwoods Casino in Connecticut, moving his hands and his fair share of tickets. Stoneham, Mass super welterweight Greg “The Villain” Vendetti 19-2-1 (12) is another popular Murphy fighter who could spice up Hearn’s Boston undercard with his determination and huge heart.

U.S Marine Mark DeLuca is one more local name in the mix. The Whitman, Mass “Bazooka” lost for the first time as a pro last June in New Hampshire, dropping a split decision to Seattle slickster Walter Wright. DeLuca, 30, is now 21-1 (13) but still one of Murphy’s top draws.

The British are indeed coming.

Get ready Boston.

Saunders vs. Andrade will live stream on October 20, 2018 from the TD Garden, home of the Boston Bruins and Boston Celtics, on DAZN, an emerging alternative sports platform with influential economic backing. Saunders hopes to make his fourth defense of the WBO title won from Andy Lee in 2015. In his most recent outing last December, Saunders travelled to Canada where he schooled crude bomber David Lemieux in a virtual shutout on HBO. Andrade is coming off a pair of nondescript wins and looks to quickly jump start his career with Hearn.

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The Avila Perspective, Chapter 10: Cancio, Nevada Hall of Fame and More



desert town

In the desert town of Blythe where two states are separated by a river, Andrew Cancio was semi-famous despite only being 16 years old. He was a barber and everyone knew it.

“By the time I came out of high school as a barber everybody knew me in Blythe,” said Cancio looking back. “They kept me busy and making good money.”

Cancio is still famous but for a different reason.

Expect a town-sized crowd to arrive as Cancio (18-4-2, 14 KOs) meets Dardan Zenunaj (14-4, 11 KOs) in the 10-round main event on Friday Aug. 17, at Fantasy Springs Casino. The Golden Boy Promotions fight card will be televised by ESPN2.

No longer is Cancio a barber.

“I really loved it. Still cut my sons hair but I just do it for fun. You don’t ever lose your touch,” said Cancio. “It wasn’t a job, it was chill.”

Cancio no longer cuts hair for pay. Instead, he cuts down contenders like one of those electric razors mowing through a mop headed scalp. He’s ruthless.

So far, whenever Cancio fights anywhere in the Southern California desert region his legion of fans appear shouting his name and yelling approval. He’s a rock star in Blythe.

The last time Cancio’s hordes arrived at Fantasy Springs he was fighting Kazakhstan’s Aidar Sharibayev (7-1) who was undefeated at the time and headed toward a title fight. That was last April. It ended in a knockout win for Cancio.

Back in March 2016, Cancio and his Huns fought veteran Hugo Cazares at the Fantasy Springs. That fight ended in three rounds.

In December 2015, Cancio was matched with another contender buster named Rene Alvarado of Nicaragua. Though both have a knack for knocking off contenders, if you stand in front of Cancio you got problems. Alvarado stood in front of the Blythe bomber and down he went in eight rounds.

“Oh yeah. I love fighting in the pocket, it’s like natural for me,” says Cancio who trains in Ventura. “That’s where I feel most comfortable for me. They try to make me fight inside and don’t know that’s what I like.”

He’s hoping that Albania’s Zenunaj goes pocket hunting too.

“I watched a couple of his videos. He seems to be a come forward type of guy,” said Cancio with a hint of glee. “I’m just training to outsmart him, especially inside.”

Cancio needs to win for his fans; the Huns are hungry.

Japanese Fighters

Another returning will be Japan’s Yoshihiro Kamegai (27-4-2, 24 KOs) who meets Gregory Vendetti (19-2-1, 12 KOs) in a 10 round super welterweight clash at Fantasy Springs on Friday.

The last time Kamegai was in the boxing ring he was trading vicious blows against Miguel Cotto for the WBC super welterweight world title. Though he was defeated, many lauded his tremendous effort and do or die spirit.

If you like warriors, then Kamegai is one of many Japanese fighters that have made that trek across the Pacific Ocean to showcase their spirit. It’s been a boost to the boxing world when fighters like Kamegai, Naoya Inoue, Ken Shiro, Kosei Tanaka and Ryosuke Iwasa among others have willingly traveled to America to display their craft.

Incidentally, Iwasa lost the IBF super bantamweight title today to TJ Doheny of Australia by unanimous decision in Tokyo. It was Iwasa’s second defense of the world title he won last September.

Saturday in L.A.

Ed Holmes All Star Boxing returns to the Westin Bonaventure Hotel with another large fight card at the downtown L.A. hotel this Saturday Aug. 18.

Seven undefeated prospects including super lightweight Batyr Akhmedov (4-0) who meets Ismael Barroso (20-2-2) for the WBA Inter-continental title in an eight round clash.

Others on the card include Ricardo Valdovinos, Israel Mercado, John Leo Sato and Arthur Saakyan in separate bouts. A female MMA fight is also scheduled on the card.

The doors open at 5 p.m. at the beautiful venue which has become one of my favorite places to watch boxing. For more information call 323 816-6200 or go to

Nevada Hall of Fame

Numerous stars will be inducted to Nevada’s Boxing Hall of Fame including several non-fighters.

Leading the list for this year sixth annual induction at Caesars Palace in Las Vegas will be Laila Ali, Sugar Shane Mosley, Kevin Kelley, Earnie Shavers, Don Minor, and Chris Byrd in the fighter category. Also inducted will be Senator Harry Reid, promoter Todd DuBoef and judge Jerry Roth.

Those fighters, trainers and promoters honored who are no longer living include Aaron Pryor, Alexis Arguello, Henry Armstrong, Bill Miller and Jack “Doc” Kearns.

“This is a wonderful class and we are very proud of all of them and we’re eager to celebrate their many accomplishments in this wonderful sport,” said Michelle Corrales-Lewis CEO of NBHOF. “We have come up with a full slate of events to make this an entire celebratory weekend. In a short period of time, we have built a reputation as a first-class Hall of Fame and the fighters look forward to this event every year. We are continually looking for ways to improve and I believe this will be our best year yet.”

Festivities begin Friday at 12 p.m. in the Augustus Room with a meet and greet that ends at 4 p.m. A cocktail party begins at 7:30 at the Caesars pool area weather permitting.

On Saturday, at 11 a.m. an amateur boxing card takes place at the Augustus Room and ends at 3 p.m.

Red carpet photo opportunities begin at 5:30 p.m. and is open to the public. The actual ceremonies start 7 p.m. at the Augustus Room and only those with tickets or invitations will be admitted. For more information go to this web site:

Top Rank

WBO featherweight titlist Oscar Valdez announced he made a change in trainers and is now working with Eddy Reynoso who also trains middleweight Saul “Canelo” Alvarez, according to public relations ace Ricardo Jimenez.

Valdez, 27, suffered a broken jaw in his last world title defense against over-weight Scott Quigg of England. He still has not been cleared by doctors but made the decision with his management to depart with former trainer Manny Robles Jr.

“I want to thank Manny Robles and his whole team for everything they have done for me over the last few years, but like everything in life, changes are sometimes needed to move forward. I’m very grateful to them for their friendship and all they have taught me”, said Valdez who lived next to Robles in Lake Elsinore.

The two-time former Mexican Olympian is managed by Frank Espinoza and expected to return to defend the title soon. He is promoted by Top Rank

Top Rank also signed an extension that now ties them with ESPN for seven years and includes Saturday’s show out of Atlantic City.

Heavyweights Bryant Jennings (23-2, 13 KOs) of Philadelphia meets Alexander Dimitrenko (41-3, 26 KOs) in the main event at Ocean Resort Casino. ESPN will televise and stream the fight card.

“I’m just grateful for the opportunity, grateful for the consistent fighting schedule. I’m just looking to win and climb the heavyweight ladder. I let everything fall into place once the results come in,” said Jennings.

Dimitrenko realizes he has a prime opportunity.

“It is very important for me to be here, to fight live on ESPN against Jennings. I will do anything to win this fight,” said Dimitrenko. “It’s an honor to fight here in America. Everybody watching will get a great show. Saturday night can’t come soon enough. I am ready to fight.”

Next week, Top Rank has another show but this time in Phoenix. Two world title fights are planned at Gila River Arena in Glendale. Slated to fight are WBO lightweight titlist Raymundo Beltran (35-7-1) versus Jose Pedraza (24-1) and Isaac Dogboe (19-0) defending the WBO super bantamweight world title versus Hidenori Otake (31-2-3).

Also, Mikaela Mayer (6-0, 3 KOs) is set to meet Edina Kiss (14-7) in a six or eight round super featherweight clash.

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