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Jesse Hart: The Spawn of a Cyclone is Brewing up a Storm in Philly

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By BERNARD FERNANDEZ

In this pivotal year in American politics, a power struggle of sorts with presidential-primary-type overtones is brewing in Philadelphia boxing. It involves two fighting men of the city, one a beloved older citizen and the other his firebrand son, each of whom has his own vision of how the immediate future will soon play out.

So who gets the final say?

“I do,” insists 26-year-old Jesse Hart (19-0, 16 KOs) who wants to fight for the WBO super middleweight championship before the end of 2016 and likely would be afforded that opportunity should he win his Friday night fight against journeyman Dashon Johnson (19-18-3, 6 KOs), of Escondido, Calif., at the 2300 Arena in South Philly.

“Me,” Jesse’s father-trainer, 1970s middleweight contender Eugene “Cyclone” Hart, 64, said when asked the same question. But Cyclone is of a mind that his son going for a world title this year – or maybe even in the next couple of years – would be a rush to judgment with potentially disappointing consequences.

“I wouldn’t want him fighting for no championship now,” Cylone said when asked if Jesse’s likely elevation to a No. 1 rating from the WBO and mandatory-challenger status for the winner of the April 9 title fight between champion Arthur Abraham (44-4, 29 KOs) and Gilberto Ramirez (33-0, 24 KOs), should result in a showdown for a bejeweled belt. “Jesse is saying now, right now. Me, I would prefer him to wait until he gets about seven more fights and is more comfortable in the ring. A lot of people want him to (be in a title fight soon). Why? I told Bob (Arum, founder of Top Rank, Jesse’s promotional company) I thought he needed six or seven more fights, and then he’d be ready for anybody. Jesse got the tools to get (a world title) now, but he needs to get the tools to hold onto it after he gets it.”

So, if push comes to shove, which Hart gets to make the final decision?

“The son,” said J Russell Peltz, the longtime Philadelphia promoter who co-promotes Jesse’s career.

Or it might be Arum, whom Cyclone said will have a voice in the matter.

“Bob is smart,” Cyclone mused. “Bob will know when Jesse is ready, just like I’ll know.”

Time is always a factor in boxing. How long should a big fight be allowed to simmer until it’s ready to be served at its flavorful best? Or should some matchups be microwaved and hurried to the table?

Jesse Hart’s impatience to fight for a world title is understandable. Another seven bouts worth of seasoning would take him to age 28, possibly 29, and would possibly abbreviate his championship reign, should he be fortunate enough to have one. He believes he is ready to go for the big prize now, so why wait?

But Arum also might not want to delay the process of developing the next Top Rank superstar any longer than necessary. Manny Pacquiao (57-6-2, 38 KOs), Arum’s prime attraction for what seems like forever, has announced his April 9 rubber match against Timothy Bradley Jr. (33-1-1, 13 KOs) at Las Vegas’ MGM Grand, will be his farewell to boxing, so Arum, 84, can be excused for wanting to quickly determine a marquee replacement for “Pac-Man.” That might be Hart, or Ramirez, or possibly WBO super lightweight champion Terence Crawford (28-0, 20 KOs), most recently observed scoring a fifth-round stoppage over Philadelphia’s Hank Lundy (26-6-1, 13 KOs) on Feb. 27 at the Theater at Madison Square Garden.

It is a promoter’s duty to stroke the egos of all of his fighters, to make them feel as if each is his top priority, and Arum has taken care to ensure that Jesse Hart is showered with the requisite compliments.

“There’s boxing stars and there’s superstars,” Jesse said before a recent workout at the Joe Hand Boxing Gym in the Northern Liberties section of Philadelphia. “You got to know how to talk when you get up in front of that camera. You got to have a great smile. There’s different characteristics that go into it, and Bob said I got ’em all. He said I got the total package, the `it’ factor, to be a superstar.”

It is not anything Jesse hasn’t heard before. Not long after he joined Top Rank’s deep stable, Arum told the then-24-year-old about what could happen when talent meets charisma and the fighter in question is given the benefit of Arum’s special touch.

“When we first sat down, (Arum) said, `I want you. You’re going to be a superstar. You have what (Oscar) De La Hoya had, what Floyd Mayweather has,’” Jesse said in January 2014. “I was, like, wow. Then he asked me, `Who’s the first Mexican-(American) fighter that was on a Wheaties box?’ I said, `I don’t know, who was it?’ He said, `Oscar De La Hoya. That’s how big I want you to be. You have all the qualities to be a megastar in the sport of boxing. I’m going to let you reach those heights.’”

Jesse certainly has the genes to be something special. His dad, Cyclone, began his career with 19 straight victories inside the distance and has been described by Peltz as “the best one-punch knockout artist I ever saw in person.”

Hart had the good fortune – or misfortune, depending on which way one chooses to look at it – of being one of four Philly middleweights who were all world-ranked in the top 10 in the 1970s, the others being Bennie Briscoe, Bobby “Boogaloo” Watts and Willie “The Worm” Monroe. But elite opponents ducked the Philly Four as if they were lepers and, although Watts and Monroe did score decision victories over a young Marvin Hagler at the since-demolished Spectrum, only Briscoe ever was afforded the opportunity to fight for a world championship. He was 0-3 in such bouts, losing twice to Rodrigo Valdez and once to Carlos Monzon.

“We held down the city for, like, 20 years,” Cyclone said of that golden era of middleweights in Philly, when he and the other local kings of the ring were stars as celebrated as much as any member of the Eagles, Phillies, 76ers or Flyers. “Couldn’t nobody come in here and do nothin’ with us. The only way we could make money was to fight each other.”

Thus was the legend embellished of Philly’s down-and-dirty gym wars, where the best of the best took turns cannibalizing one another for neighborhood pride and then did so again in well-attended main events at the Spectrum. It was an era perhaps beyond replication, but Jesse Hart, who has heard all the stories of that magical time from his dad, is eager to do his part to restore at least some of that lost tradition.

Jesse had been scheduled to appear on the non-televised portion of the Crawford-Lundy undercard, but he went directly to Arum and requested that he headline his own show in his hometown. It is high time, Jesse declared, that Philadelphia fighters, the most accomplished of whom have been obliged to take their act on the road, return to America’s best fight town and remind everyone of what once was, and could be again.

“I wish I was back in that (1970s) era,” he sighed. “The mission for me has always to become one of the greatest Philadelphia fighters. I kept hearing about how great my dad was, how great Georgie Benton was, how great Bennie Briscoe was. Gypsy Joe Harris. My dad came up in that era and that’s the mindset I have. In my mind, I’m a 15-round fighter. I’m not a modern-day dude, man.”

Cyclone remembers taking Jesse to the gym for the first time when he was around 10. He has tutored him well, but no trainer can confer the gift of power on a fighter who lacks the natural capability to deliver a shot with the force of a runaway locomotive. Cyclone had that gift, and he said Jesse does, too.

“I realized he had the same qualities I had as a fighter,” Cyclone said. “He can punch with either hand, he can take you out with either hand. Once he gets a little more comfortable, ain’t nobody going to beat Jesse Hart.”

Jesse said he is pretty damn comfortable now, and he has little inclination for taking the long view espoused by Cyclone. He has a wife and child to support, and why shouldn’t he strike when the iron is hot? If he’s a superstar-in-waiting, as Arum had so often told him, why delay the inevitable?

“All I know is I get the winner of the Ramirez-Abraham fight,” Jesse said. “I don’t care who it is. That’s why I’m pushing for a win (against Johnson) in spectacular fashion. This fight is going to prove to the world that I’m one of the best super middleweights in the world, if not the best.

“This is what sets me apart. Nobody else is fighting here. I wanted to bring it home to the Philly fight fans. I’m not knocking nobody else, but what other top Philadelphia fighter is bringing it back here? Bernard Hopkins isn’t. Danny Garcia isn’t.

“That’s why we’re calling this promotion `Hart of the City.’ All our pro teams stink, nobody’s doing nothin’. But you got Jesse Hart standing up for Philly.

“Oh, and make sure to tell everybody that Philly still has the best boxers in the world.”

 

 

 

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Johnny Bey and the Glory Days of Boxing at the Great Western Forum

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Veteran boxing publicist John Beyrooty was inducted into the West Coast Boxing Hall of Fame last week. This particular hall of fame is the third boxing hall of fame devoted primarily to boxers and boxing personalities who energized the Los Angeles boxing scene. Its antecedents were the California Boxing Hall of Fame and the World Boxing Hall of Fame.

With this latest honor, John Beyrooty (Johnny Bey to his friends and co-workers) hit the trifecta. He’s been recognized by all three. For good measure, Beyrooty received the 2016 Good Guy Award by the Boxing Writers Association of America.

Beyrooty’s induction called to mind the days when the Great Western Forum (now back to being called the plain old Forum) was a beehive of boxing. Wealthy real estate investor Dr. Jerry Buss then owned the joint as well as the arena’s signature tenant, the Los Angeles Lakers. During the Buss years (1982-1999), there were 302 GWF shows, most of which were held on a Monday. They aired on Prime Ticket, a regional cable network in which Buss had an ownership stake.

Beginning in 1989, Johnny Bey was Jerry Buss’s PR guy for the fights.

JOHN BEYROOTY, NEWSPAPERMAN

A little background. For folks of a certain vintage, John Beyrooty will always be associated with the Los Angeles Herald-Examiner. At one time the largest circulation afternoon paper in America, the paper, which could trace its roots to 1903, went belly-up 29 years ago. The last issue rolled off the press on Nov. 2, 1989.

The Herald-Examiner had a great sports section. The rival LA Times could boast of Jim Murray, a wonderful wordsmith, and several other notables, but no one bought the Times just for the sports section. Three Herald-Examiner sportswriters – columnists Allan Malamud and Melvin Durslag and Bob Mieszerski, the horse racing guy, were snatched away by the Times during the end days of the Herald-Examiner.

Beyrooty, who grew up in the LA suburb of Downey (Herald-Examiner sports editor Bud Furillo was a neighbor) joined the paper as a copy boy. After five years in this capacity he became a writer, assigned to the boxing beat. “They gave me boxing because no one else wanted it,” he recalled in a 2010 interview with former Herald-Examiner colleague Doug Krikorian.

The first boxing show Beyrooty covered, on March 15, 1979, at the fabled Olympic Auditorium, was also the first boxing show he ever saw. Alberto “Superfly” Sandoval opposed Eddie Logan in the main event.

During his days as a copy boy Beyrooty moonlighted as a parking lot attendant at the old LA Sports Arena, a job he kept for a time after becoming a boxing writer. One night he worked a double shift, so to speak. In the fashion of Superman changing his costume, he ripped off the colorful shirt that parking lot attendants were required to wear and dashed into the arena to take his assigned seat in the section reserved for the ringside press.

FORUM BOXING, SNAPSHOTS

Twelve fighters promoted by Forum Boxing have been inducted into the International Boxing Hall of Fame. For some, the Great Western Forum was their nursery. Juan Manuel Marquez graduated from a preliminary boy to a headliner here. Oscar De La Hoya made his pro debut at the Great Western Forum. John Beyrooty is credited with giving Oscar his nickname, “Golden Boy.”

At the Great Western Forum, good things came in small packages. The great flyweight Mark “Too Sharp” Johnson had most of his early fights in and around his native Washington DC, but came to the fore at the Great Western Forum where he made 14 appearances. Ask John Bayrooty and he would tell you that Mark Johnson in his prime was pound-for-pound the best boxer in the world. An even smaller man, Humberto “Chiquita” Gonzalez, made the GWF turnstiles hum. “Chiquita” was responsible for five of the 10 largest crowds.

In 1993 and again in 1995, Humberto Gonzalez was involved in the Fight of the Year. His opponents were Michael Carbajal and Saman Sorjaturong.

The first of these fights, co-promoted with Top Rank, was actually held in Las Vegas. Forum Boxing occasionally took its act on the road. This practice became more common when Forum Boxing president John Jackson took a second job as an assistant football coach at UNLV under his longtime friend and mentor John Robinson.

A bizarre moment in the shoddy history of UNLV football – engendering some outrage but mostly horse laughs — occurred on Nov. 2, 2002, when Coach Jackson disappeared with three minutes remaining in a game that was hanging in the balance. Marco Antonio Barrera, who was then the ace of the dwindling Forum Boxing stable, was fighting Johnny Tapia up the road at the MGM Grand. Jackson didn’t want to miss the fight. (UNLV prevailed without him, upending Wyoming 49-48 in overtime).

The Gonzalez-Sorjaturong fight was one of many great wars staged at the Great Western Forum during the Buss years. Among the others, two in particular stand out. The June 27, 1987, match between neighborhood rivals Frankie Duarte and Alberto Davila, won by Duarte (TKO 10), was a savage bloodbath. Two years later, in the first of their three meetings, Paul Banke and Daniel Zaragoza, went hammer and tongs for all 12 rounds. Zaragoza retained his WBA 122-pound title on a split decision.

The April 26, 1993, bout between defending WBA 130-pound champion Genero “Chicanito” Hernandez and Raul Perez warrants a citation as the most disappointing. The highly-anticipated match was over in 28 seconds. A wicked cut wrought by an accidental head butt forced the stoppage.

No arena is going to host that many fights without some rancid decisions. The worst of the worst was the May 20, 1991 match between Victor Rabanales and Greg Richardson. The crowd went berserk when the decision went to Richardson. All three judges were appointed by the WBC. Richardson was promoted by Don King. ‘Nuff said.

JOHN BEYROOTY, FIGHT PUBLICIST

Jerry Buss reportedly lost money with his boxing venture but he wasn’t the sort to pinch pennies. The program that Beyrooty assembled for each show – “Fight Night at the Forum” – was produced on thick, glossy paper stock at considerable cost. Inside the publication, at its core, Beyrooty analyzed the main event, breaking down the principals in terms of their fighting styles and other variables. In most issues, Beyrooty reprised his old Herald-Examiner weekly notes column, a wide-ranging potpourri of fight news and rumors. At his heart, John Beyrooty was still a newspaperman.

The programs – a complete set would be a cool collector’s item — were also chock full of eye candy. The late Dr. Buss had a fine eye for the ladies and that’s putting it mildly as he was in Hugh Hefner’s league as a playboy. The Great Western Forum was continually running tournaments for ring card girls (fans got to choose their favorite from each pod) and full pages were devoted to the lineup.

After the end of his run with Forum Boxing, Beyrooty joined Brener-Zwikel & Associates, a sports public relations firm. He did considerable traveling while handling the SHOWTIME BOXING account, including a trip to China for a fight that was cancelled at the 11th hour. Nowadays, Johnny Bey has been scarce around the office as he deals with a myriad of nagging little health issues. Hopefully this is only a hiccup and he will be back to full speed very soon.

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The Avila Perspective Chap. 18: Timekeepers, Pension and Coming Fights

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Mike North works in the underbelly of the boxing world in a state that sees more fight business in a month than other states see in an entire year.

If this was the military, he might be a radar technician or man the sonar in a nuclear-powered submarine.

But this is prizefighting, and in his role, North tirelessly works with a stopwatch as the official timekeeper. It’s a role that he’s performed for hundreds of fights through two decades in the state of California.

North will be inducted into the California Boxing Hall of Fame for his many years spent as an official timekeeper for the California State Athletic Commission. The ceremony takes place on Saturday Oct. 20, at the Sportsman’s Lodge in the Studio City area of Los Angeles.

Others being inducted are Michael Carbajal, Chango Carmona, Frankie Liles, Guty Espadas Sr. and Guty Espadas Jr., Jose Celaya and others.

As a youngster in Kansas City, Missouri who loved boxing, North began as an amateur boxer and frequented the nearby gym to learn the fistic art.

“The people training me said you’re not very good, why don’t you be a writer or photographer. So, I became one in 1990,” said North, adding that he moved to California and began working first as a photographer and then as a writer for various sports publications, including a magazine called Ring Sports.

Through his work as a journalist, he began meeting ring officials and was persuaded to apply for a position as a boxing official for the state of California.

“I got to meet a lot of officials, and Dick Young was a Missouri boy like me. He recommended to me to be an official in 1998,” said North who, because of an abundance of referees and judges, opted for the role as a timekeeper.

He’s been working the fights as a CSAC timekeeper ever since.

“One of my first shows on TV was for Julio Cesar Chavez at Staples Center. That was one of my first shows. I was happy to do that show. The boxing legend and his son made his pro debut but he (senior) got beat up and later retired. So, I got to time his second to last fight,” said North of the fight that took place in May 2005.

Along the way, North has worked many of the biggest prize fights in Southern California, including the Oscar De La Hoya and Steve Forbes fight at the StubHub Center in May 2008. That fight drew more than 30,000 fans into the stadium where the LA Galaxy and LA Chargers now play.

Another memorable moment for North occurred with one of his favorite fighters, Bernard Hopkins in 2016. That title contest turned out to be the Philadelphia fighter’s final prize fight.

“I was timekeeper when Bernard Hopkins got knocked out of the ring,” said North, who is married and works about 30 fight cards a year. “That night during a championship fight, he gets knocked out of the ring. He’s got 20 seconds to get back into the ring. I start counting. One or two of the inspectors helped him out. Once they touched Hopkins the fight was over and I finished counting.”

That fight emphasizes just one of the many duties of a timekeeper. Once any fight card begins, a timekeeper has to manage the clock, bell and whistle for the ring announcers, referees, and television when it’s involved.

It’s a tedious adventure and not meant for everyone.

“The difficulties come in doing it when I’m tired. Talk about the fundamentals, the hardest thing is having to stay focused during the entire fight from beginning to end. In a big 12 round fight, it’s 50 minutes just timekeeping and focusing, maintaining discipline of timing the rounds and rests and counting the knockdowns. Those are the biggest demands for a timekeeper,” said North, who works as an aerospace engineer during the day.

“It’s not as easy as people think. Especially if you are doing live TV like HBO, there are all kinds of distractions. Sometimes when you are on live TV it adds a little bit of pressure to you.”

Experiencing that pressure and dealing with it over the last two decades has prompted California State Athletic Commission executives to appoint North as an advisor for new recruits joining the ranks of timekeepers.

The first advice he gives is purchasing a reliable stopwatch, whistle, bell and black and white striped shirt.

“I recommend they buy a stopwatch that has a certificate of calibration from a manufacturer and costs over $25. You need to have two to four stopwatches in case one goes out,” says North, who has more than one of everything.

“Once, I had a whistle with a corked ball inside of it. I was doing a fight at the Playboy Mansion and the corked ball blew out the gap of the whistle. It didn’t impact the fight. But a malfunction can impact the fight if you are not prepared.”

North is always prepared.

“It is difficult to find people that want to do timekeeping, stay with it and like to do it,” said Andy Foster, Executive Director for CSAC. “We don’t have that many. It’s a real skill to picking up that count, to working with the referee and having the focus and instincts. There is a real skill to it.”

After 20 years of working along the boxing rings throughout Southern California, the veteran timekeeper realizes a need for more official clock watchers has arrived. But his time is not over as he works with new recruits.

“It has a lot of rewards that go with it. We have the best seats in the world for boxing events,” said North, who also keeps time for MMA bouts. “It’s very rewarding because you get to meet a lot of great people.”

Many of those people will be at the Sportsman’s Lodge when North receives his entry into the California Boxing Hall of Fame.

Time really does go fast when you are having fun.

 

California Pension for boxers

“A pension fund established for retired boxers has reached a total of more than $5 million dollars,” said Andy Foster, Executive Director for CSAC.

Any retired boxer over the age of 50 who fought more than 75 rounds with no more than a three-year break, or 10 rounds a year for at least four years without a three-year break is eligible for money due.

The pension fund was established in 1982 to help retired prizefighters in their older years.

A list will be provided soon and a future story on this will also be available.

Downtown L.A. and Indio on Thursday night

In the old business district of downtown Los Angeles, a boxing show takes place at the Exchange LA, located at 618 S. Spring Street, L.A. 90014. PR Sports is putting on the show that features Gloferson Ortizo, Adan Ochoa, and Damien Lopez among others. A couple of years ago it’s where current budding prospect Ryan “The Flash” Garcia made his first American debut as a professional.

It’s a solid fight card.

Doors open at 6:30 p.m. For more information call (310) 315-0525.

It can be seen on the CBS Sports website.

About 120 miles east another boxing card takes place.

Fantasy Springs Casino hosts a Golden Boy Promotions fight card showcasing Ireland’s Jason Quigley (14-0) against Mexico’s Freddy Hernandez (34-9) in a middleweight clash set for 10 rounds.

Quigley defends the NABF title he won in March 2017. During that fight against Glen Tapia he broke his hand and was out of action for a year. He returned this past March and won by knockout on a Massachusetts card.

Hernandez, 39, is a veteran originally from Mexico City who fights out of L.A. His best victory came against Alfredo Angulo two years ago. He’s crafty and doesn’t take chances.

ESPN2 will televise the Golden Boy card.

Friday in Ontario

Thompson Boxing Promotions rolls out another boxing card at the Doubletree Hotel in Ontario. Doors open at 6:30 p.m.

For 18 years this Southern California promotion group has been uncovering hidden jewels. Its latest is WBA super bantamweight champion Danny Roman, who is expected to be present at the fight card this Friday, Oct. 19.

Roman will be introduced to the crowd. Last week, the Los Angeles-based prizefighter knocked out England’s Gavin McDonnell in the 10th round in Chicago. It was his third successful defense of the title he grabbed in Japan a year ago.

A primary reason I’ve covered these fight cards has been Thompson Boxing’s ability to discover talent like Roman and many others.

Saturday in Las Vegas

WBA middleweight titlists Ryoto Murata (14-1, 11 KOs) defends the title against Rob Brant (23-1, 16 KOs) in a 12 round clash on Saturday Oct. 20, at the Park Theater MGM in Las Vegas. The Top Rank card will be televised by ESPN.

Murata, 32, doesn’t have time to waste at his age. He needs to go after the big guns, whoever they are. As the holder of the minor version of the title, he’s got to keep his place in line. And like most Japanese fighters, he’s not shy about taking chances.

Brant, 28, will be fighting an upper tier opponent for the second time. His only loss was to former WBA and WBO world light heavyweight champion Juergen Braehmer in first round action in the World Boxing Super Series 168-pound tournament.

With Canelo now holding the WBC title and fighting for the WBA super middleweight title in December after defeating Gennady Golovkin by decision, the middleweight division is wide open.

In the semi-main event, a super lightweight match set for 10 rounds, Russia’s Maxim Dadashev (11-0,10 KOs) meets the ultimate gatekeeper in Mexico’s Antonio DeMarco (33-6-1, 24 KOs).

Dadashev, 28, has knocked out almost all of his opponents, so the brain trust at Top Rank wants to see if he can truly fight someone who does not go down easily.

DeMarco, 32, is a rangy former world titlist from Tijuana who has warred against the best punchers in the business, including wins over Jorge Linares, John Molina and Mickey Roman. He doesn’t quit. He didn’t quit against one of the best punchers of all time, Edwin Valero, in that fighter’s last pro fight.

It’s a perfect test for Dadashev. It’s also a good fight for DeMarco to prove that he deserves another world title shot.

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Saul “Canelo” Alvarez and Golden Boy Promotions Announce Fight Deal With DAZN at MSG

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At a press conference today at Madison Square Garden, professional boxing’s biggest star Saul “Canelo” Alvarez and Golden Boy Promotions announced they signed a massive deal, reportedly a more than $365 million dollar contract, with the streaming company DAZN.

“I’ve always said when one door closes, another one opens,” said Alvarez in front of a crowd at the Garden and also to those watching it streamed live.

That door was blasted wide open with the announcement that Alvarez and Golden Boy Promotion fighters will be included on future DAZN streamed boxing cards in a five-year deal.

“Obviously for us it’s a major day. Live sports are undergoing a major change,” said Eric Gomez, president of Golden Boy. “We’ve made a deal with the sports leaders in the sport of boxing DAZN.”

Gomez added that Canelo will perform 11 fights with DAZN exclusively.

“He will now have the richest sports contract in sports history,” said Gomez, adding that 10 future DAZN events will feature other Golden Boy fighters too.

It’s been a topsy-turvy month, especially after HBO announced two weeks ago that they were moving out of the boxing business after 40 years. Boxing had brought that television network its success and now it is bailing out.

Streaming has become the new source for watching live boxing, but it still needed a major star to bring viewers. What bigger name than Canelo.

“Canelo was the answer,” said DAZN.

“Canelo has sold 3.6 million buys for three quarters of a billion dollars. His next 11 fights will be exclusively on DAZN,” said John Skipper, chairman of DAZN adding that Alvarez’s next fight will be free. “Today represents a major shift in providing the top major sports content.”

Super middleweight title fight

Alvarez, who recently defeated long reigning middleweight champion Gennady Golovkin to win the WBC and WBA middleweight titles, will now face WBA super middleweight titlist Rocky Fielding at Madison Square Garden on Dec. 15. It will be streamed free to entice fans to subscribe to DAZN which also streams MMA and other sports events.

Fielding, who fights out of Liverpool, England, looked like a basketball player standing next to the redhead Alvarez on the stage.

“I’ve worked all my life to get to the world stage. Now I’m fighting the biggest star in boxing. It’s every fighter’s dream to fight in Madison Square Garden,” said Fields. “I’ve watched him over the years. I’m going to give everything.”

Eddie Hearn, whose promotion company Matchroom Boxing represents Fielding and heavyweight champion Anthony Joshua, is also a partner with DAZN.

“We had a mission to make sure that the DAZN platform worked and is a success. We launched that platform with Anthony Joshua and now with Golden Boy they bring Canelo Alvarez to the landscape,” said Hearn. “Now with Joshua and Canelo on DAZN the whole game is about to change. This is just the beginning for the DAZN platform believe me.”

No more pay-per-view

Golden Boy Promotions announced that the deal to showcase its other fighters begins in early 2019 and will feature 10 high caliber fight cards. No longer will its fight be on pay-per-view. Instead the low monthly cost of about $5 dollars a month will be the only charge for all of the fights on DAZN that will be streamed in not only the U.S., but also the United Kingdom, Germany, Italy, Austria, Switzerland, Canada and Japan.

Other sports promotions include Matchroom Boxing cards and MMA by Bellator and Combate Americas.

“It’s been many years that I wanted to fight here. I’m here and I want to give a great fight to the fans in New York,” said Alvarez at Madison Square Garden on Wednesday. “The most important thing is the fans can enjoy this fight at a very low price.”

Golden Boy will also co-produce the televised events and social media presentations. The deal will also include 7,000 hours of Oscar De La Hoya’s library.

De La Hoya was elated by the new partnership.

“This is easily one of the best days in the growing history of Golden Boy Promotions,” said De La Hoya, the CEO and chairman of Golden Boy Promotions.

A new page is turned for the sport of boxing and a redhead named Canelo Alvarez is leading the way.

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