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Being Julio Cesar Chavez Sr.’s Son is a Blessing, But also a Burden



Being the son of a famous father can be both a blessing and a burden, but maybe more of the latter for second-generation fighters who follow in their daddies’ very large footsteps. Case in point: Julio Cesar Chavez Jr., who, in his 13½ years of plying the family trade, has been given the benefit of every doubt because of his regal bloodline, yet continues to be widely viewed with skepticism because of the long, inescapable shadow cast by his Hall of Fame pop, whose accomplishments were such that he was adoringly nicknamed “JC Superstar” and El Gran Campeon (“The Great Champion”) by his many fans.

Julio Cesar Chavez Sr., now 54, is the most celebrated fighter ever to come out of his boxing-crazed country of Mexico. From 1980 to 2005 he compiled a 107-6-2 record with 86 victories inside the distance, winning six world titles in three weight divisions and setting records by participating in 31 championship bouts with 27 successful defenses. He went 89-0-1 in his first 90 pro bouts, and set another record, for largest attendance for a boxing match, when 132,274 spectators filled Mexico City’s Estadio Azteca on Feb. 20, 1993, to see him batter Greg Haugen into submission in five rounds.

Even should the 31-year-old Chavez Jr. (50-2-1, 32 KOs) get lucky– he’s an opening-line 7-to-1 underdog — and land a big shot to take out Canelo Alvarez (48-1-1, 34 KOs) on May 6 at the T-Mobile Arena in Las Vegas, the non-title victory (set for a catch weight of 164½ pounds) might not endear him as much as he might wish to the rabid Mexican fan base that so worshipped JCC Sr. Alvarez is the current darling of most Mexican fight fans, more a successor to the elder Chavez than his kid could ever hope to be, and an upset win by Junior would only serve to torpedo the much-anticipated matchup of Canelo and Gennady Golovkin in September, which Alvarez’s promoter, Golden Boy CEO Oscar De La Hoya, said is “100 percent guaranteed,” provided his fighter gets past the celebrity son and Golovkin (36-0, 33 KOs), the WBC/IBF/IBO middleweight champion, survives his March 18 unification showdown with WBA titlist Daniel Jacobs (32-1, 29 KOs) at Madison Square Garden.

Chavez Jr. is a former world champion, having claimed the WBC middleweight title on June 4, 2011, when he dethroned Germany’s Sebastian Zbik, who was handed the belt when Sergio Martinez was stripped by the Mexico City-based organization for reasons that still remain somewhat unclear. Junior – who has a history of problems making weight as well as dealing with banned substances – made successful defenses against Peter Manfredo Jr., Marco Antonio Rubio and Andy Lee, but he was on the wrong end of a serious beatdown against Martinez on Sept. 15, 2012, when he scored a late knockdown in the 12th and final round. A buzzed Martinez survived until the final bell and won going away on the scorecards by margins of 118-109 (twice) and 117-110.

Can Junior do unto Alvarez what he nearly was able to do in the closing moments against Martinez? It isn’t out of the question; Junior of late has been campaigning as a light heavyweight, and Canelo never has weighed in at more than 155 pounds, although he held (and relinquished) the WBC middleweight championship. Junior could come in as high as 180 against Alvarez, and his size advantage should not be discounted, nor should his desire to gain respect on his own terms.

“This fight is to show that I’m better than Canelo,” Junior said. “Canelo thinks he’s one of the greatest, but, no, I am.”

If there is a hint as to the confidence level Senior has in his son, it’s that JC Superstar got Junior to back off on his heat-of-the-moment pledge to make the Alvarez fight a winner-take-all affair. “I do not agree with the bet,” Senior said. “This fight is about pride and honor. Betting (your entire purse) is not a good idea.”

We shall see if Junior’s faith in himself is justified. But history would seem to be working against him. In boxing – in most sports, really – fathers (and sometimes brothers) who bear the stamp of greatness raise the bar so high that their kinfolk seldom come close to clearing it. Take baseball, for instance: brothers Hank and Tommie Aaron hold the major league record for most home runs hit by siblings. Hank had 755, Tommie 13. And so it is in the ring. Consider this list of fighting fathers/brothers who climbed higher and faster than relatives who discovered that shared DNA doesn’t guarantee similar levels of success:

Joe Frazier and Marvis Frazier

 Smokin’ Joe (32-4-1, 27 KOs) won the “Fight of the Century,” scoring a unanimous decision over Muhammad Ali on March 8, 1971, in the first of their three classic matchups, and the lethal left hooker from Philadelphia is on many experts’ top 10 list of all-time heavyweight champions. The gentlemanly Marvis (19-2, 8 KOs) was good enough to be considered a heavyweight contender for a time, but he was trained by his dad to fight in the same bombs-away Frazier style, which proved disastrous in first-round stoppages against Mike Tyson and Larry Holmes.

Muhammad Ali and Rahman Ali

He called himself the “Greatest of All Time,” and Muhammad Ali (56-5, 32 KOs) just might have been worthy of such a designation. He was, at the very least, the Hank Aaron of boxing. Younger brother Rahman (14-3-1, 7 KOs) was a closer parallel to Tommie Aaron.

Aaron Pryor and Aaron Pryor Jr.

 “The Hawk” (39-1, 35 KOs), who was 60 when he died on Oct. 9 of last year, is widely considered the greatest 140-pound fighter of all time. His son and namesake, 38, is a super middleweight who is 0-3-1 in his last four ring appearances to drop his record to 19-10-2 with eight wins inside the distance.

Hector “Macho” Camacho and Hector Camacho Jr.

 A slick southpaw who was posthumously inducted into the International Boxing Hall in 2016, the elder Camacho (79-6-3, 38 KOs) was a three-division world champion with dazzling hand speed, nimble footwork and a flamboyant style. Hector Jr. (58-6-1, 32 KOs), also a lefty, is a 38-year-old veteran who bears his father’s name but doesn’t come close to having the same elite game, never having fought for a world title.

Salvador Sanchez and Salvador Sanchez II

Were it not for the 1982 car crash that ended his life and career at 23 years of age, Salvador Sanchez (44-1-1, 32 KOs), the reigning WBC featherweight champion, might have become the greatest 126-pound fighter of all time. Some would argue he is still in that conversation. Salvador II (30-7-3, 18 KOs) is still active, but is on a three-bout losing streak.

Thomas Hearns and Ronald Hearns

Thomas “The Hitman” Hearns (61-5-1, 48 KOs), a 2012 inductee into the IBHOF, had a devastating overhand right and reigned in five weight classes. His son, Ronald (28-6, 22 KOs) wasn’t exactly a chip off the old block, but he did manage a shot at WBA super middleweight champ Felix Sturm in 2011, losing on a fifth-round stoppage.

Marvelous Marvin Hagler and Robbie Sims

With his shaved head and menacing scowl, Hagler (62-3-2, 52 KOs) was one of the most-feared middleweights ever to step inside the ropes, and with good reason, appearing in 15 world title bouts and going 13-1-1, the only smudges being a controversial draw in his first bout with Vito Antuofermo and the similarly disputed split-decision loss to Sugar Ray Leonard. Half-brother Robbie Sims (38-10-2, 26 KOs) was no slouch, but lost both of his bids at a version of the 160-pound crown.

Wilfredo Vasquez and Wilfredo Vasquez Jr.

 One of Puerto Rico’s most honored fighters, Wilfredo Sr. (56-9-2, 41 KOs) was a three-division world champion whose son, Wilfredo Jr. (24-7-1, 19 KOs), also made some noise, if not quite as much as his father, in winning the WBO super bantamweight title.

Chris Eubank and Chris Eubank Jr.

Chris Sr. (45-5-2, 23 KOs) – whose nickname was “Simply the Best” — was 16-0-2 in super middleweight title bouts until the Englishman was outpointed by Steve Collins in 1995. Chris Jr. (25-3-1, 13 KOs) has yet to fight for a world championship, but he is still only 27 and rated No. 7 by the WBC in his dad’s former weight class, so the window of opportunity presumably is still open.

George Foreman and George “Monk” Foreman III

 In both phases of his Hall of Fame career, Big George (76-5, 68 KOs) was a devastating force of nature, twice winning the heavyweight title – the second time at 45 years of age. George III (16-0, 15 KOs) had a good thing going against second- and third-tier opponents, but, at 35 and not having fought since 2012, it would seem he’s thrown his last punch as a pro.

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Johnny Bey and the Glory Days of Boxing at the Great Western Forum



Veteran boxing publicist John Beyrooty was inducted into the West Coast Boxing Hall of Fame last week. This particular hall of fame is the third boxing hall of fame devoted primarily to boxers and boxing personalities who energized the Los Angeles boxing scene. Its antecedents were the California Boxing Hall of Fame and the World Boxing Hall of Fame.

With this latest honor, John Beyrooty (Johnny Bey to his friends and co-workers) hit the trifecta. He’s been recognized by all three. For good measure, Beyrooty received the 2016 Good Guy Award by the Boxing Writers Association of America.

Beyrooty’s induction called to mind the days when the Great Western Forum (now back to being called the plain old Forum) was a beehive of boxing. Wealthy real estate investor Dr. Jerry Buss then owned the joint as well as the arena’s signature tenant, the Los Angeles Lakers. During the Buss years (1982-1999), there were 302 GWF shows, most of which were held on a Monday. They aired on Prime Ticket, a regional cable network in which Buss had an ownership stake.

Beginning in 1989, Johnny Bey was Jerry Buss’s PR guy for the fights.


A little background. For folks of a certain vintage, John Beyrooty will always be associated with the Los Angeles Herald-Examiner. At one time the largest circulation afternoon paper in America, the paper, which could trace its roots to 1903, went belly-up 29 years ago. The last issue rolled off the press on Nov. 2, 1989.

The Herald-Examiner had a great sports section. The rival LA Times could boast of Jim Murray, a wonderful wordsmith, and several other notables, but no one bought the Times just for the sports section. Three Herald-Examiner sportswriters – columnists Allan Malamud and Melvin Durslag and Bob Mieszerski, the horse racing guy, were snatched away by the Times during the end days of the Herald-Examiner.

Beyrooty, who grew up in the LA suburb of Downey (Herald-Examiner sports editor Bud Furillo was a neighbor) joined the paper as a copy boy. After five years in this capacity he became a writer, assigned to the boxing beat. “They gave me boxing because no one else wanted it,” he recalled in a 2010 interview with former Herald-Examiner colleague Doug Krikorian.

The first boxing show Beyrooty covered, on March 15, 1979, at the fabled Olympic Auditorium, was also the first boxing show he ever saw. Alberto “Superfly” Sandoval opposed Eddie Logan in the main event.

During his days as a copy boy Beyrooty moonlighted as a parking lot attendant at the old LA Sports Arena, a job he kept for a time after becoming a boxing writer. One night he worked a double shift, so to speak. In the fashion of Superman changing his costume, he ripped off the colorful shirt that parking lot attendants were required to wear and dashed into the arena to take his assigned seat in the section reserved for the ringside press.


Twelve fighters promoted by Forum Boxing have been inducted into the International Boxing Hall of Fame. For some, the Great Western Forum was their nursery. Juan Manuel Marquez graduated from a preliminary boy to a headliner here. Oscar De La Hoya made his pro debut at the Great Western Forum. John Beyrooty is credited with giving Oscar his nickname, “Golden Boy.”

At the Great Western Forum, good things came in small packages. The great flyweight Mark “Too Sharp” Johnson had most of his early fights in and around his native Washington DC, but came to the fore at the Great Western Forum where he made 14 appearances. Ask John Beyrooty and he would tell you that Mark Johnson in his prime was pound-for-pound the best boxer in the world. An even smaller man, Humberto “Chiquita” Gonzalez, made the GWF turnstiles hum. “Chiquita” was responsible for five of the 10 largest crowds.

In 1993 and again in 1995, Humberto Gonzalez was involved in the Fight of the Year. His opponents were Michael Carbajal and Saman Sorjaturong.

The first of these fights, co-promoted with Top Rank, was actually held in Las Vegas. Forum Boxing occasionally took its act on the road. This practice became more common when Forum Boxing president John Jackson took a second job as an assistant football coach at UNLV under his longtime friend and mentor John Robinson.

A bizarre moment in the shoddy history of UNLV football – engendering some outrage but mostly horse laughs — occurred on Nov. 2, 2002, when Coach Jackson disappeared with three minutes remaining in a game that was hanging in the balance. Marco Antonio Barrera, who was then the ace of the dwindling Forum Boxing stable, was fighting Johnny Tapia up the road at the MGM Grand. Jackson didn’t want to miss the fight. (UNLV prevailed without him, upending Wyoming 49-48 in overtime).

The Gonzalez-Sorjaturong fight was one of many great wars staged at the Great Western Forum during the Buss years. Among the others, two in particular stand out. The June 27, 1987, match between neighborhood rivals Frankie Duarte and Alberto Davila, won by Duarte (TKO 10), was a savage bloodbath. Two years later, in the first of their three meetings, Paul Banke and Daniel Zaragoza, went hammer and tongs for all 12 rounds. Zaragoza retained his WBA 122-pound title on a split decision.

The April 26, 1993, bout between defending WBA 130-pound champion Genaro “Chicanito” Hernandez and Raul Perez warrants a citation as the most disappointing. The highly-anticipated match was over in 28 seconds. A wicked cut wrought by an accidental head butt forced the stoppage.

No arena is going to host that many fights without some rancid decisions. The worst of the worst was the May 20, 1991 match between Victor Rabanales and Greg Richardson. The crowd went berserk when the decision went to Richardson. All three judges were appointed by the WBC. Richardson was promoted by Don King. ‘Nuff said.


Jerry Buss reportedly lost money with his boxing venture but he wasn’t the sort to pinch pennies. The program that Beyrooty assembled for each show – “Fight Night at the Forum” – was produced on thick, glossy paper stock at considerable cost. Inside the publication, at its core, Beyrooty analyzed the main event, breaking down the principals in terms of their fighting styles and other variables. In most issues, Beyrooty reprised his old Herald-Examiner weekly notes column, a wide-ranging potpourri of fight news and rumors. At his heart, John Beyrooty was still a newspaperman.

The programs – a complete set would be a cool collector’s item — were also chock full of eye candy. The late Dr. Buss had a fine eye for the ladies and that’s putting it mildly as he was in Hugh Hefner’s league as a playboy. The Great Western Forum was continually running tournaments for ring card girls (fans got to choose their favorite from each pod) and full pages were devoted to the lineup.

After the end of his run with Forum Boxing, Beyrooty joined Brener-Zwikel & Associates, a sports public relations firm. He did considerable traveling while handling the SHOWTIME BOXING account, including a trip to China for a fight that was cancelled at the 11th hour. Nowadays, Johnny Bey has been scarce around the office as he deals with a myriad of nagging little health issues. Hopefully this is only a hiccup and he will be back to full speed very soon.

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The Avila Perspective Chap. 18: Timekeepers, Pension and Coming Fights



Mike North works in the underbelly of the boxing world in a state that sees more fight business in a month than other states see in an entire year.

If this was the military, he might be a radar technician or man the sonar in a nuclear-powered submarine.

But this is prizefighting, and in his role, North tirelessly works with a stopwatch as the official timekeeper. It’s a role that he’s performed for hundreds of fights through two decades in the state of California.

North will be inducted into the California Boxing Hall of Fame for his many years spent as an official timekeeper for the California State Athletic Commission. The ceremony takes place on Saturday Oct. 20, at the Sportsman’s Lodge in the Studio City area of Los Angeles.

Others being inducted are Michael Carbajal, Chango Carmona, Frankie Liles, Guty Espadas Sr. and Guty Espadas Jr., Jose Celaya and others.

As a youngster in Kansas City, Missouri who loved boxing, North began as an amateur boxer and frequented the nearby gym to learn the fistic art.

“The people training me said you’re not very good, why don’t you be a writer or photographer. So, I became one in 1990,” said North, adding that he moved to California and began working first as a photographer and then as a writer for various sports publications, including a magazine called Ring Sports.

Through his work as a journalist, he began meeting ring officials and was persuaded to apply for a position as a boxing official for the state of California.

“I got to meet a lot of officials, and Dick Young was a Missouri boy like me. He recommended to me to be an official in 1998,” said North who, because of an abundance of referees and judges, opted for the role as a timekeeper.

He’s been working the fights as a CSAC timekeeper ever since.

“One of my first shows on TV was for Julio Cesar Chavez at Staples Center. That was one of my first shows. I was happy to do that show. The boxing legend and his son made his pro debut but he (senior) got beat up and later retired. So, I got to time his second to last fight,” said North of the fight that took place in May 2005.

Along the way, North has worked many of the biggest prize fights in Southern California, including the Oscar De La Hoya and Steve Forbes fight at the StubHub Center in May 2008. That fight drew more than 30,000 fans into the stadium where the LA Galaxy and LA Chargers now play.

Another memorable moment for North occurred with one of his favorite fighters, Bernard Hopkins in 2016. That title contest turned out to be the Philadelphia fighter’s final prize fight.

“I was timekeeper when Bernard Hopkins got knocked out of the ring,” said North, who is married and works about 30 fight cards a year. “That night during a championship fight, he gets knocked out of the ring. He’s got 20 seconds to get back into the ring. I start counting. One or two of the inspectors helped him out. Once they touched Hopkins the fight was over and I finished counting.”

That fight emphasizes just one of the many duties of a timekeeper. Once any fight card begins, a timekeeper has to manage the clock, bell and whistle for the ring announcers, referees, and television when it’s involved.

It’s a tedious adventure and not meant for everyone.

“The difficulties come in doing it when I’m tired. Talk about the fundamentals, the hardest thing is having to stay focused during the entire fight from beginning to end. In a big 12 round fight, it’s 50 minutes just timekeeping and focusing, maintaining discipline of timing the rounds and rests and counting the knockdowns. Those are the biggest demands for a timekeeper,” said North, who works as an aerospace engineer during the day.

“It’s not as easy as people think. Especially if you are doing live TV like HBO, there are all kinds of distractions. Sometimes when you are on live TV it adds a little bit of pressure to you.”

Experiencing that pressure and dealing with it over the last two decades has prompted California State Athletic Commission executives to appoint North as an advisor for new recruits joining the ranks of timekeepers.

The first advice he gives is purchasing a reliable stopwatch, whistle, bell and black and white striped shirt.

“I recommend they buy a stopwatch that has a certificate of calibration from a manufacturer and costs over $25. You need to have two to four stopwatches in case one goes out,” says North, who has more than one of everything.

“Once, I had a whistle with a corked ball inside of it. I was doing a fight at the Playboy Mansion and the corked ball blew out the gap of the whistle. It didn’t impact the fight. But a malfunction can impact the fight if you are not prepared.”

North is always prepared.

“It is difficult to find people that want to do timekeeping, stay with it and like to do it,” said Andy Foster, Executive Director for CSAC. “We don’t have that many. It’s a real skill to picking up that count, to working with the referee and having the focus and instincts. There is a real skill to it.”

After 20 years of working along the boxing rings throughout Southern California, the veteran timekeeper realizes a need for more official clock watchers has arrived. But his time is not over as he works with new recruits.

“It has a lot of rewards that go with it. We have the best seats in the world for boxing events,” said North, who also keeps time for MMA bouts. “It’s very rewarding because you get to meet a lot of great people.”

Many of those people will be at the Sportsman’s Lodge when North receives his entry into the California Boxing Hall of Fame.

Time really does go fast when you are having fun.


California Pension for boxers

“A pension fund established for retired boxers has reached a total of more than $5 million dollars,” said Andy Foster, Executive Director for CSAC.

Any retired boxer over the age of 50 who fought more than 75 rounds with no more than a three-year break, or 10 rounds a year for at least four years without a three-year break is eligible for money due.

The pension fund was established in 1982 to help retired prizefighters in their older years.

A list will be provided soon and a future story on this will also be available.

Downtown L.A. and Indio on Thursday night

In the old business district of downtown Los Angeles, a boxing show takes place at the Exchange LA, located at 618 S. Spring Street, L.A. 90014. PR Sports is putting on the show that features Gloferson Ortizo, Adan Ochoa, and Damien Lopez among others. A couple of years ago it’s where current budding prospect Ryan “The Flash” Garcia made his first American debut as a professional.

It’s a solid fight card.

Doors open at 6:30 p.m. For more information call (310) 315-0525.

It can be seen on the CBS Sports website.

About 120 miles east another boxing card takes place.

Fantasy Springs Casino hosts a Golden Boy Promotions fight card showcasing Ireland’s Jason Quigley (14-0) against Mexico’s Freddy Hernandez (34-9) in a middleweight clash set for 10 rounds.

Quigley defends the NABF title he won in March 2017. During that fight against Glen Tapia he broke his hand and was out of action for a year. He returned this past March and won by knockout on a Massachusetts card.

Hernandez, 39, is a veteran originally from Mexico City who fights out of L.A. His best victory came against Alfredo Angulo two years ago. He’s crafty and doesn’t take chances.

ESPN2 will televise the Golden Boy card.

Friday in Ontario

Thompson Boxing Promotions rolls out another boxing card at the Doubletree Hotel in Ontario. Doors open at 6:30 p.m.

For 18 years this Southern California promotion group has been uncovering hidden jewels. Its latest is WBA super bantamweight champion Danny Roman, who is expected to be present at the fight card this Friday, Oct. 19.

Roman will be introduced to the crowd. Last week, the Los Angeles-based prizefighter knocked out England’s Gavin McDonnell in the 10th round in Chicago. It was his third successful defense of the title he grabbed in Japan a year ago.

A primary reason I’ve covered these fight cards has been Thompson Boxing’s ability to discover talent like Roman and many others.

Saturday in Las Vegas

WBA middleweight titlists Ryoto Murata (14-1, 11 KOs) defends the title against Rob Brant (23-1, 16 KOs) in a 12 round clash on Saturday Oct. 20, at the Park Theater MGM in Las Vegas. The Top Rank card will be televised by ESPN.

Murata, 32, doesn’t have time to waste at his age. He needs to go after the big guns, whoever they are. As the holder of the minor version of the title, he’s got to keep his place in line. And like most Japanese fighters, he’s not shy about taking chances.

Brant, 28, will be fighting an upper tier opponent for the second time. His only loss was to former WBA and WBO world light heavyweight champion Juergen Braehmer in first round action in the World Boxing Super Series 168-pound tournament.

With Canelo now holding the WBC title and fighting for the WBA super middleweight title in December after defeating Gennady Golovkin by decision, the middleweight division is wide open.

In the semi-main event, a super lightweight match set for 10 rounds, Russia’s Maxim Dadashev (11-0,10 KOs) meets the ultimate gatekeeper in Mexico’s Antonio DeMarco (33-6-1, 24 KOs).

Dadashev, 28, has knocked out almost all of his opponents, so the brain trust at Top Rank wants to see if he can truly fight someone who does not go down easily.

DeMarco, 32, is a rangy former world titlist from Tijuana who has warred against the best punchers in the business, including wins over Jorge Linares, John Molina and Mickey Roman. He doesn’t quit. He didn’t quit against one of the best punchers of all time, Edwin Valero, in that fighter’s last pro fight.

It’s a perfect test for Dadashev. It’s also a good fight for DeMarco to prove that he deserves another world title shot.

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Saul “Canelo” Alvarez and Golden Boy Promotions Announce Fight Deal With DAZN at MSG



At a press conference today at Madison Square Garden, professional boxing’s biggest star Saul “Canelo” Alvarez and Golden Boy Promotions announced they signed a massive deal, reportedly a more than $365 million dollar contract, with the streaming company DAZN.

“I’ve always said when one door closes, another one opens,” said Alvarez in front of a crowd at the Garden and also to those watching it streamed live.

That door was blasted wide open with the announcement that Alvarez and Golden Boy Promotion fighters will be included on future DAZN streamed boxing cards in a five-year deal.

“Obviously for us it’s a major day. Live sports are undergoing a major change,” said Eric Gomez, president of Golden Boy. “We’ve made a deal with the sports leaders in the sport of boxing DAZN.”

Gomez added that Canelo will perform 11 fights with DAZN exclusively.

“He will now have the richest sports contract in sports history,” said Gomez, adding that 10 future DAZN events will feature other Golden Boy fighters too.

It’s been a topsy-turvy month, especially after HBO announced two weeks ago that they were moving out of the boxing business after 40 years. Boxing had brought that television network its success and now it is bailing out.

Streaming has become the new source for watching live boxing, but it still needed a major star to bring viewers. What bigger name than Canelo.

“Canelo was the answer,” said DAZN.

“Canelo has sold 3.6 million buys for three quarters of a billion dollars. His next 11 fights will be exclusively on DAZN,” said John Skipper, chairman of DAZN adding that Alvarez’s next fight will be free. “Today represents a major shift in providing the top major sports content.”

Super middleweight title fight

Alvarez, who recently defeated long reigning middleweight champion Gennady Golovkin to win the WBC and WBA middleweight titles, will now face WBA super middleweight titlist Rocky Fielding at Madison Square Garden on Dec. 15. It will be streamed free to entice fans to subscribe to DAZN which also streams MMA and other sports events.

Fielding, who fights out of Liverpool, England, looked like a basketball player standing next to the redhead Alvarez on the stage.

“I’ve worked all my life to get to the world stage. Now I’m fighting the biggest star in boxing. It’s every fighter’s dream to fight in Madison Square Garden,” said Fields. “I’ve watched him over the years. I’m going to give everything.”

Eddie Hearn, whose promotion company Matchroom Boxing represents Fielding and heavyweight champion Anthony Joshua, is also a partner with DAZN.

“We had a mission to make sure that the DAZN platform worked and is a success. We launched that platform with Anthony Joshua and now with Golden Boy they bring Canelo Alvarez to the landscape,” said Hearn. “Now with Joshua and Canelo on DAZN the whole game is about to change. This is just the beginning for the DAZN platform believe me.”

No more pay-per-view

Golden Boy Promotions announced that the deal to showcase its other fighters begins in early 2019 and will feature 10 high caliber fight cards. No longer will its fight be on pay-per-view. Instead the low monthly cost of about $5 dollars a month will be the only charge for all of the fights on DAZN that will be streamed in not only the U.S., but also the United Kingdom, Germany, Italy, Austria, Switzerland, Canada and Japan.

Other sports promotions include Matchroom Boxing cards and MMA by Bellator and Combate Americas.

“It’s been many years that I wanted to fight here. I’m here and I want to give a great fight to the fans in New York,” said Alvarez at Madison Square Garden on Wednesday. “The most important thing is the fans can enjoy this fight at a very low price.”

Golden Boy will also co-produce the televised events and social media presentations. The deal will also include 7,000 hours of Oscar De La Hoya’s library.

De La Hoya was elated by the new partnership.

“This is easily one of the best days in the growing history of Golden Boy Promotions,” said De La Hoya, the CEO and chairman of Golden Boy Promotions.

A new page is turned for the sport of boxing and a redhead named Canelo Alvarez is leading the way.

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