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A Tactical Change Paid Dividends for Canelo Alvarez vs. GGG

This past Saturday night Canelo Alvarez 50-1-2 (34) won a majority decision (114-114 and 115-113 twice) over Gennady Golovkin 38-1-1 (33) to capture Golovkin’s

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night Canelo

This past Saturday night Canelo Alvarez 50-1-2 (34) won a majority decision (114-114 and 115-113 twice) over Gennady Golovkin 38-1-1 (33) to capture Golovkin’s three middleweight title belts at the T-Mobile Arena in Las Vegas. And like their first fight last September that ended in a majority draw, the decision has provoked controversy.

The amazing thing about Canelo and GGG is how evenly they’re matched and difficult their fights are to score. I scored the rematch 6-5-1 Canelo, (after seeing the first meeting 8-4 GGG) but it was so close that it could as easily gone to Golovkin by a point. But let’s get one thing clear: This fight was too close to be considered a robbery regardless of who had their hand raised. And when you take into account that Canelo forced Golovkin to fight in retreat, landed the more eye-catching shots, worked his body from the onset, and that Golovkin’s face was much more puffed up and lumpy at the end (although Canelo was cut), no way was the decision in favor of Canelo an injustice.

Stylistically, GGG is an attacker and Canelo is a counter-puncher. However, Canelo answered Golovkin’s trainer Abel Sanchez’s call and didn’t run. No, he didn’t run in the first fight either, but in this fight, unlike the first, Canelo moved forward and initiated the exchanges. Golovkin’s jab, which is always reliable, worked overtime and kept Canelo from owning the exchanges, but like most attackers, GGG can’t hit as hard or be as effective if forced back. And because of that Canelo had no reservation in regards to forcing the fight. So when looking at what stood out the most, it was Canelo’s more imaginative offense and body punching, thus forcing Golovkin to go away from what he’s done best and in every other fight of his career, and that no doubt influenced the judges. Moreover, Golovkin noticeably flinched a few times at feints and was unwilling to pay the price of going to the body entailed to win.

Prior to the rematch it was said in this space how two things would unfold when they met the second time. Quoting from the June 20th TSS preview:

Based on the strategic options for both, Canelo has more room to be better and change things up to level the fight. And then there’s the business side of the equation and I’ve been around too long to fathom that if it’s closer this time GGG will get the decision. A Canelo win sets the rubber match up perfectly because in the eyes of boxing fans and PPV buyers they’ll view them as being 1-1. For the reasons stated above, as much as I’d like to be wrong (and there’s no fun pouring cold water on something so widely anticipated), I don’t think that will be the case. It’s a monumental reach for me to think GGG can win a decision unless he beats Canelo beyond recognition – which I don’t believe he can. Therefore Canelo-GGG goes the distance and Alvarez, being more competitive this time, gets the decision and that sets up the rubber match for Cinco De Mayo weekend 2019.

The fact is, Canelo being the more versatile fighter completely flipped the script after fighting mostly in retreat and with his back to the ropes during most of their first encounter. His aggression and willingness to stand his ground the way GGG did the first time, projected that Canelo was the more willing fighter and he was obviously rewarded for that. Granted, Golovkin really dug down and showed his strong constitution during the second half of the fight after being told by his corner he was losing. He fought a terrific fight, as did Canelo, but it wasn’t enough for GGG because he left too many rounds up for grabs, which was suicide with Canelo forcing the fight.

The result shouldn’t have come as a surprise to anyone, especially since the fight was so close and could come down to whose style you liked better or who you were rooting for. There was no definitive winner of this fight. Sure, a draw would’ve been a fair call. The problem with that, however, is that Team Golovkin knew they had to be more assertive and erase any semblance of doubt this time, due to GGG being excoriated in some circles for not getting off enough in the last bout and never slamming the door to prevent Canelo from tightening the fight with a rally, the way he did down the stretch. This time GGG got off a little more, but that was because he was mostly fighting to prevent Canelo from overwhelming him with his aggression. In a way it’s ironic how Canelo accepted the challenge and fought Golovkin in a more macho way and it knocked Golovkin off his game.

One tries not to be redundant, but like the NFL, NBA, NHL and MLB…..boxing is a business and is star driven. Saul “Canelo” Alvarez is a superstar fighter in the eyes of the boxing establishment and many fans. There’s no guesswork needed to grasp that it’s good for business for him to keep winning. His determination, skill and toughness exhibited against a monster like Golovkin might endear him to fans more than ever. Canelo fought a better fight than the first time and put to rest the rumor that he was aided by PEDS.

The net result is exactly what the boxing establishment, not the fans, needed. And that was a win for Canelo in a fight where it was tough to pick the winner with Canelo acting as more the predator than the prey. By forcing GGG to break more exchanges, working both the body and head, along with never appearing tired or overwhelmed, it was just enough to win the borderline rounds in the eyes of the judges and tilt the fight in his favor. In fact, Golovkin, over Canelo’s protest, had Dave Moretti as a judge for the fight. He was the only judge who scored the first clash for Gennady. And this time he scored it for Canelo and may have tipped his hand when he gave the 12th round to Canelo, perhaps knowing it could swing the fight in his favor….and it did.

This decision cannot be lambasted like others we’ve seen. GGG didn’t suffer a loss of esteem in losing and Canelo finally has a statement win over a marque fighter. They’ll fight a third time and it will be perceived as a rubber match. Golovkin will be almost another year older and less than what he was this past weekend and Canelo will win more conclusively while avoiding the young lions nipping at his heels named Charlo, Saunders and Andrade.

Because boxing is and always has been star driven, Gennady just can’t put enough separation between he and Canelo to get the decision. Their rematch is one of the few fights I’ve seen that really could’ve gone either way – it’s just that a push usually goes to the combatant who is better for business.

The next time there’s a real close fight on paper, and it’s unlikely to end in a knockout or stoppage, you must ask what result better sets up the next big bout. The formula isn’t fool proof. De La Hoya-Trinidad and Pacquiao-Bradley I are glaring exceptions, but more often than not you’ll cash your ticket. In this case a Canelo win sets up fight three more than a Golovkin win would’ve….and knowing GGG won’t walk away from the fortune at stake, he’ll go for it.

Photo credit: Tom Hogan / Hoganphotos / Golden Boy Promotions

Between 1977 and 1982, Frank Lotierzo had over 50 fights in the middleweight division. He trained at Joe Frazier’s gym in Philadelphia under the tutelage of the legendary George Benton. Before joining The Sweet Science his work appeared in several prominent newsstand and digital boxing magazines and he hosted “Toe-to-Toe” on ESPN Radio. Lotierzo can be contacted at GlovedFist@gmail.com

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Johnny Bey and the Glory Days of Boxing at the Great Western Forum

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Veteran boxing publicist John Beyrooty was inducted into the West Coast Boxing Hall of Fame last week. This particular hall of fame is the third boxing hall of fame devoted primarily to boxers and boxing personalities who energized the Los Angeles boxing scene. Its antecedents were the California Boxing Hall of Fame and the World Boxing Hall of Fame.

With this latest honor, John Beyrooty (Johnny Bey to his friends and co-workers) hit the trifecta. He’s been recognized by all three. For good measure, Beyrooty received the 2016 Good Guy Award by the Boxing Writers Association of America.

Beyrooty’s induction called to mind the days when the Great Western Forum (now back to being called the plain old Forum) was a beehive of boxing. Wealthy real estate investor Dr. Jerry Buss then owned the joint as well as the arena’s signature tenant, the Los Angeles Lakers. During the Buss years (1982-1999), there were 302 GWF shows, most of which were held on a Monday. They aired on Prime Ticket, a regional cable network in which Buss had an ownership stake.

Beginning in 1989, Johnny Bey was Jerry Buss’s PR guy for the fights.

JOHN BEYROOTY, NEWSPAPERMAN

A little background. For folks of a certain vintage, John Beyrooty will always be associated with the Los Angeles Herald-Examiner. At one time the largest circulation afternoon paper in America, the paper, which could trace its roots to 1903, went belly-up 29 years ago. The last issue rolled off the press on Nov. 2, 1989.

The Herald-Examiner had a great sports section. The rival LA Times could boast of Jim Murray, a wonderful wordsmith, and several other notables, but no one bought the Times just for the sports section. Three Herald-Examiner sportswriters – columnists Allan Malamud and Melvin Durslag and Bob Mieszerski, the horse racing guy, were snatched away by the Times during the end days of the Herald-Examiner.

Beyrooty, who grew up in the LA suburb of Downey (Herald-Examiner sports editor Bud Furillo was a neighbor) joined the paper as a copy boy. After five years in this capacity he became a writer, assigned to the boxing beat. “They gave me boxing because no one else wanted it,” he recalled in a 2010 interview with former Herald-Examiner colleague Doug Krikorian.

The first boxing show Beyrooty covered, on March 15, 1979, at the fabled Olympic Auditorium, was also the first boxing show he ever saw. Alberto “Superfly” Sandoval opposed Eddie Logan in the main event.

During his days as a copy boy Beyrooty moonlighted as a parking lot attendant at the old LA Sports Arena, a job he kept for a time after becoming a boxing writer. One night he worked a double shift, so to speak. In the fashion of Superman changing his costume, he ripped off the colorful shirt that parking lot attendants were required to wear and dashed into the arena to take his assigned seat in the section reserved for the ringside press.

FORUM BOXING, SNAPSHOTS

Twelve fighters promoted by Forum Boxing have been inducted into the International Boxing Hall of Fame. For some, the Great Western Forum was their nursery. Juan Manuel Marquez graduated from a preliminary boy to a headliner here. Oscar De La Hoya made his pro debut at the Great Western Forum. John Beyrooty is credited with giving Oscar his nickname, “Golden Boy.”

At the Great Western Forum, good things came in small packages. The great flyweight Mark “Too Sharp” Johnson had most of his early fights in and around his native Washington DC, but came to the fore at the Great Western Forum where he made 14 appearances. Ask John Bayrooty and he would tell you that Mark Johnson in his prime was pound-for-pound the best boxer in the world. An even smaller man, Humberto “Chiquita” Gonzalez, made the GWF turnstiles hum. “Chiquita” was responsible for five of the 10 largest crowds.

In 1993 and again in 1995, Humberto Gonzalez was involved in the Fight of the Year. His opponents were Michael Carbajal and Saman Sorjaturong.

The first of these fights, co-promoted with Top Rank, was actually held in Las Vegas. Forum Boxing occasionally took its act on the road. This practice became more common when Forum Boxing president John Jackson took a second job as an assistant football coach at UNLV under his longtime friend and mentor John Robinson.

A bizarre moment in the shoddy history of UNLV football – engendering some outrage but mostly horse laughs — occurred on Nov. 2, 2002, when Coach Jackson disappeared with three minutes remaining in a game that was hanging in the balance. Marco Antonio Barrera, who was then the ace of the dwindling Forum Boxing stable, was fighting Johnny Tapia up the road at the MGM Grand. Jackson didn’t want to miss the fight. (UNLV prevailed without him, upending Wyoming 49-48 in overtime).

The Gonzalez-Sorjaturong fight was one of many great wars staged at the Great Western Forum during the Buss years. Among the others, two in particular stand out. The June 27, 1987, match between neighborhood rivals Frankie Duarte and Alberto Davila, won by Duarte (TKO 10), was a savage bloodbath. Two years later, in the first of their three meetings, Paul Banke and Daniel Zaragoza, went hammer and tongs for all 12 rounds. Zaragoza retained his WBA 122-pound title on a split decision.

The April 26, 1993, bout between defending WBA 130-pound champion Genero “Chicanito” Hernandez and Raul Perez warrants a citation as the most disappointing. The highly-anticipated match was over in 28 seconds. A wicked cut wrought by an accidental head butt forced the stoppage.

No arena is going to host that many fights without some rancid decisions. The worst of the worst was the May 20, 1991 match between Victor Rabanales and Greg Richardson. The crowd went berserk when the decision went to Richardson. All three judges were appointed by the WBC. Richardson was promoted by Don King. ‘Nuff said.

JOHN BEYROOTY, FIGHT PUBLICIST

Jerry Buss reportedly lost money with his boxing venture but he wasn’t the sort to pinch pennies. The program that Beyrooty assembled for each show – “Fight Night at the Forum” – was produced on thick, glossy paper stock at considerable cost. Inside the publication, at its core, Beyrooty analyzed the main event, breaking down the principals in terms of their fighting styles and other variables. In most issues, Beyrooty reprised his old Herald-Examiner weekly notes column, a wide-ranging potpourri of fight news and rumors. At his heart, John Beyrooty was still a newspaperman.

The programs – a complete set would be a cool collector’s item — were also chock full of eye candy. The late Dr. Buss had a fine eye for the ladies and that’s putting it mildly as he was in Hugh Hefner’s league as a playboy. The Great Western Forum was continually running tournaments for ring card girls (fans got to choose their favorite from each pod) and full pages were devoted to the lineup.

After the end of his run with Forum Boxing, Beyrooty joined Brener-Zwikel & Associates, a sports public relations firm. He did considerable traveling while handling the SHOWTIME BOXING account, including a trip to China for a fight that was cancelled at the 11th hour. Nowadays, Johnny Bey has been scarce around the office as he deals with a myriad of nagging little health issues. Hopefully this is only a hiccup and he will be back to full speed very soon.

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The Avila Perspective Chap. 18: Timekeepers, Pension and Coming Fights

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Mike North works in the underbelly of the boxing world in a state that sees more fight business in a month than other states see in an entire year.

If this was the military, he might be a radar technician or man the sonar in a nuclear-powered submarine.

But this is prizefighting, and in his role, North tirelessly works with a stopwatch as the official timekeeper. It’s a role that he’s performed for hundreds of fights through two decades in the state of California.

North will be inducted into the California Boxing Hall of Fame for his many years spent as an official timekeeper for the California State Athletic Commission. The ceremony takes place on Saturday Oct. 20, at the Sportsman’s Lodge in the Studio City area of Los Angeles.

Others being inducted are Michael Carbajal, Chango Carmona, Frankie Liles, Guty Espadas Sr. and Guty Espadas Jr., Jose Celaya and others.

As a youngster in Kansas City, Missouri who loved boxing, North began as an amateur boxer and frequented the nearby gym to learn the fistic art.

“The people training me said you’re not very good, why don’t you be a writer or photographer. So, I became one in 1990,” said North, adding that he moved to California and began working first as a photographer and then as a writer for various sports publications, including a magazine called Ring Sports.

Through his work as a journalist, he began meeting ring officials and was persuaded to apply for a position as a boxing official for the state of California.

“I got to meet a lot of officials, and Dick Young was a Missouri boy like me. He recommended to me to be an official in 1998,” said North who, because of an abundance of referees and judges, opted for the role as a timekeeper.

He’s been working the fights as a CSAC timekeeper ever since.

“One of my first shows on TV was for Julio Cesar Chavez at Staples Center. That was one of my first shows. I was happy to do that show. The boxing legend and his son made his pro debut but he (senior) got beat up and later retired. So, I got to time his second to last fight,” said North of the fight that took place in May 2005.

Along the way, North has worked many of the biggest prize fights in Southern California, including the Oscar De La Hoya and Steve Forbes fight at the StubHub Center in May 2008. That fight drew more than 30,000 fans into the stadium where the LA Galaxy and LA Chargers now play.

Another memorable moment for North occurred with one of his favorite fighters, Bernard Hopkins in 2016. That title contest turned out to be the Philadelphia fighter’s final prize fight.

“I was timekeeper when Bernard Hopkins got knocked out of the ring,” said North, who is married and works about 30 fight cards a year. “That night during a championship fight, he gets knocked out of the ring. He’s got 20 seconds to get back into the ring. I start counting. One or two of the inspectors helped him out. Once they touched Hopkins the fight was over and I finished counting.”

That fight emphasizes just one of the many duties of a timekeeper. Once any fight card begins, a timekeeper has to manage the clock, bell and whistle for the ring announcers, referees, and television when it’s involved.

It’s a tedious adventure and not meant for everyone.

“The difficulties come in doing it when I’m tired. Talk about the fundamentals, the hardest thing is having to stay focused during the entire fight from beginning to end. In a big 12 round fight, it’s 50 minutes just timekeeping and focusing, maintaining discipline of timing the rounds and rests and counting the knockdowns. Those are the biggest demands for a timekeeper,” said North, who works as an aerospace engineer during the day.

“It’s not as easy as people think. Especially if you are doing live TV like HBO, there are all kinds of distractions. Sometimes when you are on live TV it adds a little bit of pressure to you.”

Experiencing that pressure and dealing with it over the last two decades has prompted California State Athletic Commission executives to appoint North as an advisor for new recruits joining the ranks of timekeepers.

The first advice he gives is purchasing a reliable stopwatch, whistle, bell and black and white striped shirt.

“I recommend they buy a stopwatch that has a certificate of calibration from a manufacturer and costs over $25. You need to have two to four stopwatches in case one goes out,” says North, who has more than one of everything.

“Once, I had a whistle with a corked ball inside of it. I was doing a fight at the Playboy Mansion and the corked ball blew out the gap of the whistle. It didn’t impact the fight. But a malfunction can impact the fight if you are not prepared.”

North is always prepared.

“It is difficult to find people that want to do timekeeping, stay with it and like to do it,” said Andy Foster, Executive Director for CSAC. “We don’t have that many. It’s a real skill to picking up that count, to working with the referee and having the focus and instincts. There is a real skill to it.”

After 20 years of working along the boxing rings throughout Southern California, the veteran timekeeper realizes a need for more official clock watchers has arrived. But his time is not over as he works with new recruits.

“It has a lot of rewards that go with it. We have the best seats in the world for boxing events,” said North, who also keeps time for MMA bouts. “It’s very rewarding because you get to meet a lot of great people.”

Many of those people will be at the Sportsman’s Lodge when North receives his entry into the California Boxing Hall of Fame.

Time really does go fast when you are having fun.

 

California Pension for boxers

“A pension fund established for retired boxers has reached a total of more than $5 million dollars,” said Andy Foster, Executive Director for CSAC.

Any retired boxer over the age of 50 who fought more than 75 rounds with no more than a three-year break, or 10 rounds a year for at least four years without a three-year break is eligible for money due.

The pension fund was established in 1982 to help retired prizefighters in their older years.

A list will be provided soon and a future story on this will also be available.

Downtown L.A. and Indio on Thursday night

In the old business district of downtown Los Angeles, a boxing show takes place at the Exchange LA, located at 618 S. Spring Street, L.A. 90014. PR Sports is putting on the show that features Gloferson Ortizo, Adan Ochoa, and Damien Lopez among others. A couple of years ago it’s where current budding prospect Ryan “The Flash” Garcia made his first American debut as a professional.

It’s a solid fight card.

Doors open at 6:30 p.m. For more information call (310) 315-0525.

It can be seen on the CBS Sports website.

About 120 miles east another boxing card takes place.

Fantasy Springs Casino hosts a Golden Boy Promotions fight card showcasing Ireland’s Jason Quigley (14-0) against Mexico’s Freddy Hernandez (34-9) in a middleweight clash set for 10 rounds.

Quigley defends the NABF title he won in March 2017. During that fight against Glen Tapia he broke his hand and was out of action for a year. He returned this past March and won by knockout on a Massachusetts card.

Hernandez, 39, is a veteran originally from Mexico City who fights out of L.A. His best victory came against Alfredo Angulo two years ago. He’s crafty and doesn’t take chances.

ESPN2 will televise the Golden Boy card.

Friday in Ontario

Thompson Boxing Promotions rolls out another boxing card at the Doubletree Hotel in Ontario. Doors open at 6:30 p.m.

For 18 years this Southern California promotion group has been uncovering hidden jewels. Its latest is WBA super bantamweight champion Danny Roman, who is expected to be present at the fight card this Friday, Oct. 19.

Roman will be introduced to the crowd. Last week, the Los Angeles-based prizefighter knocked out England’s Gavin McDonnell in the 10th round in Chicago. It was his third successful defense of the title he grabbed in Japan a year ago.

A primary reason I’ve covered these fight cards has been Thompson Boxing’s ability to discover talent like Roman and many others.

Saturday in Las Vegas

WBA middleweight titlists Ryoto Murata (14-1, 11 KOs) defends the title against Rob Brant (23-1, 16 KOs) in a 12 round clash on Saturday Oct. 20, at the Park Theater MGM in Las Vegas. The Top Rank card will be televised by ESPN.

Murata, 32, doesn’t have time to waste at his age. He needs to go after the big guns, whoever they are. As the holder of the minor version of the title, he’s got to keep his place in line. And like most Japanese fighters, he’s not shy about taking chances.

Brant, 28, will be fighting an upper tier opponent for the second time. His only loss was to former WBA and WBO world light heavyweight champion Juergen Braehmer in first round action in the World Boxing Super Series 168-pound tournament.

With Canelo now holding the WBC title and fighting for the WBA super middleweight title in December after defeating Gennady Golovkin by decision, the middleweight division is wide open.

In the semi-main event, a super lightweight match set for 10 rounds, Russia’s Maxim Dadashev (11-0,10 KOs) meets the ultimate gatekeeper in Mexico’s Antonio DeMarco (33-6-1, 24 KOs).

Dadashev, 28, has knocked out almost all of his opponents, so the brain trust at Top Rank wants to see if he can truly fight someone who does not go down easily.

DeMarco, 32, is a rangy former world titlist from Tijuana who has warred against the best punchers in the business, including wins over Jorge Linares, John Molina and Mickey Roman. He doesn’t quit. He didn’t quit against one of the best punchers of all time, Edwin Valero, in that fighter’s last pro fight.

It’s a perfect test for Dadashev. It’s also a good fight for DeMarco to prove that he deserves another world title shot.

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Saul “Canelo” Alvarez and Golden Boy Promotions Announce Fight Deal With DAZN at MSG

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At a press conference today at Madison Square Garden, professional boxing’s biggest star Saul “Canelo” Alvarez and Golden Boy Promotions announced they signed a massive deal, reportedly a more than $365 million dollar contract, with the streaming company DAZN.

“I’ve always said when one door closes, another one opens,” said Alvarez in front of a crowd at the Garden and also to those watching it streamed live.

That door was blasted wide open with the announcement that Alvarez and Golden Boy Promotion fighters will be included on future DAZN streamed boxing cards in a five-year deal.

“Obviously for us it’s a major day. Live sports are undergoing a major change,” said Eric Gomez, president of Golden Boy. “We’ve made a deal with the sports leaders in the sport of boxing DAZN.”

Gomez added that Canelo will perform 11 fights with DAZN exclusively.

“He will now have the richest sports contract in sports history,” said Gomez, adding that 10 future DAZN events will feature other Golden Boy fighters too.

It’s been a topsy-turvy month, especially after HBO announced two weeks ago that they were moving out of the boxing business after 40 years. Boxing had brought that television network its success and now it is bailing out.

Streaming has become the new source for watching live boxing, but it still needed a major star to bring viewers. What bigger name than Canelo.

“Canelo was the answer,” said DAZN.

“Canelo has sold 3.6 million buys for three quarters of a billion dollars. His next 11 fights will be exclusively on DAZN,” said John Skipper, chairman of DAZN adding that Alvarez’s next fight will be free. “Today represents a major shift in providing the top major sports content.”

Super middleweight title fight

Alvarez, who recently defeated long reigning middleweight champion Gennady Golovkin to win the WBC and WBA middleweight titles, will now face WBA super middleweight titlist Rocky Fielding at Madison Square Garden on Dec. 15. It will be streamed free to entice fans to subscribe to DAZN which also streams MMA and other sports events.

Fielding, who fights out of Liverpool, England, looked like a basketball player standing next to the redhead Alvarez on the stage.

“I’ve worked all my life to get to the world stage. Now I’m fighting the biggest star in boxing. It’s every fighter’s dream to fight in Madison Square Garden,” said Fields. “I’ve watched him over the years. I’m going to give everything.”

Eddie Hearn, whose promotion company Matchroom Boxing represents Fielding and heavyweight champion Anthony Joshua, is also a partner with DAZN.

“We had a mission to make sure that the DAZN platform worked and is a success. We launched that platform with Anthony Joshua and now with Golden Boy they bring Canelo Alvarez to the landscape,” said Hearn. “Now with Joshua and Canelo on DAZN the whole game is about to change. This is just the beginning for the DAZN platform believe me.”

No more pay-per-view

Golden Boy Promotions announced that the deal to showcase its other fighters begins in early 2019 and will feature 10 high caliber fight cards. No longer will its fight be on pay-per-view. Instead the low monthly cost of about $5 dollars a month will be the only charge for all of the fights on DAZN that will be streamed in not only the U.S., but also the United Kingdom, Germany, Italy, Austria, Switzerland, Canada and Japan.

Other sports promotions include Matchroom Boxing cards and MMA by Bellator and Combate Americas.

“It’s been many years that I wanted to fight here. I’m here and I want to give a great fight to the fans in New York,” said Alvarez at Madison Square Garden on Wednesday. “The most important thing is the fans can enjoy this fight at a very low price.”

Golden Boy will also co-produce the televised events and social media presentations. The deal will also include 7,000 hours of Oscar De La Hoya’s library.

De La Hoya was elated by the new partnership.

“This is easily one of the best days in the growing history of Golden Boy Promotions,” said De La Hoya, the CEO and chairman of Golden Boy Promotions.

A new page is turned for the sport of boxing and a redhead named Canelo Alvarez is leading the way.

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