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Bob Arum Hails Terence Crawford (not Lomachenko) as Boxing’s Next Superstar

Top Rank’s Bob Arum says Terence Crawford will become this generation’s Floyd Mayweather or Manny Pacquiao–elite boxers who became worldwide celebrity sensations. Arum, who promoted both Mayweather and Pacquiao on the way to their historic crossover statuses expects big things from the undefeated Crawford over the next few years.
“He’s the best fighter in the United States, and he’s so charismatic,” said Arum. “He comes from middle America, and In the next year or so, he will be huge.”
Arum’s assertion is noteworthy for two reasons. First, Arum is also the promoter for Vasyl Lomachenko. Lomachenko is ranked No. 1 pound-for-pound by The Ring, the Boxing Writers Association of America and the Transnational Boxing Rankings Board. More importantly, Lomachenko seems to have a groundswell of support behind him both in the media and among fight fans.
Lomachenko has also been heavily featured through Top Rank’s television partnership with ESPN. While Crawford has achieved more in his career than Lomachenko (at least in my eyes) and, as noted by Arum, is a homegrown American talent, Lomachenko seems to be considered the more marketable commodity to that network judging by the amount of promotional materials ESPN has pumped out about the fighter over the last year.
The other reason Arum’s claim about Crawford is interesting is the performance of Canelo Alvarez over the weekend in his majority decision rematch win over Gennady Golovkin. Besides Mayweather and Pacquiao, Alvarez is the clear PPV leader among all of boxing’s current commodities, and his status as boxing’s new money fighter should only grow stronger after the best win of his career.
Still, Crawford is one of the few very elite fighters in all of boxing. He’s ranked No. 2 pound-for-pound by The Ring, the Boxing Writers Association of America and the Transnational Boxing Rankings Board.
While Lomachenko and Alvarez are also candidates to become boxing’s next big thing, there’s no doubt Crawford is also one of the few boxers in the sport right now with the right things in place to become the next Mayweather or Pacquiao.
Omaha’s Crawford is in the midst of an historic run. When he stopped Jeff Horn in round 9 at the MGM Grand in Las Vegas in June, Crawford captured a world title in his third different weight class, welterweight. This after Crawford had already captured two lineal boxing championships, as well as multiple alphabet titles, in both the lightweight and junior welterweight divisions.
By any measure, Crawford is truly one of the best boxers in the sport. Not only does he look the part in the ring on fight night (something more and more writers seem to value most when voting for pound-for-pound lists), but the fighter has already accomplished so much in his career that it seems Arum is doing more than the fiduciary duty of promoting his fighter when he ascribes to Crawford such lofty praise.
Crawford, still just 30 years old, is already halfway to matching Mayweather and Pacquiao’s shared record of most lineal championships. Over the course of his career, Mayweather captured lineal championships at junior lightweight, lightweight, welterweight, and junior middleweight. Pacquiao won his as a flyweight, featherweight, junior lightweight, and junior welterweight.
In order for Crawford to grab lineal championship No. 3, most believe he’ll have to go through welterweight phenom Errol Spence. While promotional entanglements might keep this superfight on the shelf for a while, Arum said he had no problem pitting Crawford against Spence in what would be one of the best matchups in recent memory.
“Absolutely,” said Arum when asked about working with Al Haymon’s Premier Boxing Champions, who represents Spence, to make the fight. Could any response from him be more exciting? Crawford vs. Spence might be the next superfight in boxing. Both fighters are among the very elite, and unlike what ultimately happened with Mayweather vs. Pacquiao, who fought each other well past their peak years, both would be in the prime of their careers.
Winning that fight would certainly go a long way to making Arum’s vision of Crawford’s future come true. And who knows? Maybe Crawford really is the next Mayweather or Pacquiao. Heck, for all we know, he could even be on his way to doing something more.
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