Chisora-Fury Will Run On PPV, July 23rd

Integrated Sports Media distributing ‘The Big Brawl’ PPV

Undefeated heavyweights Chisora & Fury in title fight

Live July 23 from London in U.S.

HOBOKEN, N.J. (June 9, 2011) – Integrated Sports Media, the undisputed leader in independent pay-per-view boxing, announced today that it will be distributing “The Big Brawl,” featuring exciting, unbeaten British heavyweights Dereck “Del Boy” Chisora and 6’ 9” Irish giant Tyson Fury, live July 23 from Wembley Arena in London.

“The Big Brawl,” presented by Hennessy Sports, will be distributed in the United States by Integrated Sports Media for live viewing at 3 PM/ET – 12 PM/PT on both cable and satellite pay-per-view via iN Demand, DIRECTV, and Avail-TVN, for a suggested retail price of only $24.95. Check with your PPV provider for same day replay times.

“We’re thrilled to be introducing these two exciting heavyweights and future world title challengers to U.S. fans,” Integrated Sports Media president Doug Jacobs said. “Everybody enjoys watching the big boys bang and these guys really don’t like each other, either. Will Chisora silence the outspoken Irishman, or will Tyson take out his Fury on ‘Del Boy’? Other entertaining pay-per-view fights on this card will soon be announced.”

The 12-round main event, pitting two hungry heavyweights with identical professional records, has world title shot implications down the road. Zimbabwe-native Chisora (14-0, 9 KOs), rated No. 12 by the World Boxing Organization, defends his BBB of C British and Commonwealth title against hot challenger Fury (14-0, 10 KOs).

The 27-year-old Chisora, fighting out of London, has twice had a scheduled WBO title fight cancelled against champion Wladimir Klitschko. “Del Boy,” who stands 6’ 1 ½” and weighed 244 ½ lbs. in his last fight, has twice stopped Sam Sexton, winner of “The Prizefighter Heavyweight Tournament,” as well as Mike Tyson-conqueror Danny Williams.

The current BBB of C English heavyweight title-holder, Fury is a proud, charismatic Irishman living in Cheshire, England, whose rapidly growing fan-base is spreading across the Atlantic to America. Named after “Iron” Mike Tyson, the World Boxing Council’s No 21-rated Fury is the cousin of world middleweight contender Andy Lee. In his last action this past February, the 261-pound Fury knocked out previously unbeaten Narcelo Luiz Nascimento (13-0) in the fifth round. Other notable United Kingdom heavyweights defeated by Tyson include John McDermott and Scott Belshaw. Fury, only 22, has dedicated his fight against Chisora to former world heavyweight title challenger and European champion, Sir Henry Cooper, who recently passed away.