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Tecate Offers Rebate on Pacquiao-Marquez Fight

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TECATE RETURNS AS SPONSOR OF FOURTH PACQUIAO VS. MARQUEZ SHOWDOWN TO HELP ADULT BOXING FANS CELEBRATE CARÁCTER

Enthusiasts 21-and-Older Nationwide can save up to $50 off HBO PPV by Mail, while fans in

Las Vegas will have the Opportunity to Meet Legends Mike Tyson and Sugar Ray Leonard, and Participate in Exclusive Contests

NEW YORK (November 29, 2012) – Tecate, cerveza con carácter, will join boxing fans worldwide on December 8 to witness the fourth installment of the epic rivalry between two of boxing’s biggest stars – Manny Pacquiao and Juan Manuel Marquez. A longtime supporter of marquee boxing events and primary sponsor of the blockbuster HBO PPV card, Tecate is launching a variety of promotions and offers to ensure that fans 21 and older have all they need to cheer for their favorite boxer from home or live at the MGM Grand in Las Vegas.

Amongst these, Tecate is giving qualifying adults the opportunity to receive up to $50 back by mail with the purchase of the HBO PPV event and Tecate or Tecate Light product (where legal). The exact rebate amount and beer purchase which may be necessary varies by state, but fans can visit the “Cupón Carácter” tab on www.Facebook.com/TecateBoxing to review details, eligibility requirements and download the necessary forms.

“As Pacquiao and Marquez face off for the fourth time, it was important for Tecate to not only help fans over 21 to celebrate the boxers’ incredible determination, strength and carácter, but to recognize that our consumers exhibit these same attributes in their daily lives. Through our special offers, events and contests in the weeks leading up to the fight, we hope to do just that,” said Felix Palau, vice president of marketing for Tecate. “Tecate has supported the last three Pacquiao-Marquez events in the historic series, and we are honored to be part of the celebration once again as the primary sponsor of the December 8 card.”

Tecate will also ensure that fans in Las Vegas have a boxing experience full of carácter by hosting contests at retail to give eligible adults the opportunity to win access to exclusive experiences, such as fight week events (including press conferences and weigh-in), Tecate VIP pre-party, tickets to the fight, and tickets to PPV closed circuit parties.

On fight night, the brand will be hosting the Tecate K.O. Boxing Club, the ultimate pre-party event in Las Vegas, to further build excitement among fans 21 and older.  VIP guests and winners of retail promotions will have the opportunity to meet legendary boxers Mike Tyson and Sugar Ray Leonard, boxing superstar Sergio Martinez and champion Brandon Rios.

Additionally, thousands of thematic posters, collectible cards featuring Pacquiao and Marquez boxing stats, and instant coupons on viewing party essentials will help build anticipation for the fight at retail stores across the U.S. (where legal). In addition, Tecate will help build buzz around the fight by placing tailored ads with images of Pacquiao and Marquez and the product on Las Vegas taxi tops, inside the MGM Grand and on the wall banner outside the hotel.

As always, the Tecate Boxing Facebook page (www.Facebook.com/TecateBoxing) will be kept updated with the latest news, photos and videos related to the fight, providing fans with the perfect platform con carácter to share their opinions and predictions on the fight results.

For additional details on Tecate’s sponsorship of Pacquiao v. Marquez IV or to speak with a Tecate representative about the brand’s long-time support of boxing, please contact FORMULATIN at (212) 219-0321. For eligibility details and regulations surrounding the mail-in rebates and other offers, “like” us on Facebook, www.Facebook.com/TecateBoxing and visit the “Cupón Carácter” Tab.

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2015 Fight of the Year – Francisco Vargas vs Takashi Miura

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The WBC World Super Featherweight title bout between Francisco Vargas and Takashi Miura came on one of the biggest boxing stages of 2015, as the bout served as the HBO pay-per-view’s co-main event on November 21st, in support of Miguel Cotto vs Saul Alvarez.

Miura entered the fight with a (29-2-2) record and he was making the fifth defense of his world title, while Vargas entered the fight with an undefeated mark of (22-0-1) in what was his first world title fight. Both men had a reputation for all-out fighting, with Miura especially earning high praise for his title defense in Mexico where he defeated Sergio Thompson in a fiercely contested battle.

The fight started out hotly contested, and the intensity never let up. Vargas seemed to win the first two rounds, but by the fourth round, Miura seemed to pull ahead, scoring a knock-down and fighting with a lot of confidence. After brawling the first four rounds, Miura appeared to settle into a more technical approach. Rounds 5 and 6 saw the pendulum swing back towards Vargas, as he withstood Miura’s rush to open the fifth round and the sixth round saw both men exchanging hard punches.

The big swinging continued, and though Vargas likely edged Miura in rounds 5 and 6, Vargas’ face was cut in at least two spots and Miura started to assert himself again in rounds 7 and 8. Miura was beginning to grow in confidence while it appeared that Vargas was beginning to slow down, and Miura appeared to hurt Vargas at the end of the 8th round.

Vargas turned the tide again at the start of the ninth round, scoring a knock down with an uppercut and a straight right hand that took Miura’s legs and sent him to the canvas. Purely on instinct, Miura got back up and continued to fight, but Vargas was landing frequently and with force. Referee Tony Weeks stepped in to stop the fight at the halfway point of round 9 as Miura was sustaining a barrage of punches.

Miura still had a minute and a half to survive if he was going to get out of the round, and it was clear that he was not going to stop fighting.

A back and forth battle of wills between two world championship level fighters, Takashi Miura versus “El Bandido” Vargas wins the 2015 Fight of the Year.

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Jan 9 in Germany – Feigenbutz and De Carolis To Settle Score

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This coming Saturday, January 9th, the stage is set at the Baden Arena in Offenburg, Germany for a re-match between Vincent Feigenbutz and Giovanni De Carolis. The highly anticipated re-match is set to air on SAT.1 in Germany, and Feigenbutz will once again be defending his GBU and interim WBA World titles at Super Middleweight.

The first meeting between the two was less than three months ago, on October 17th and that meeting saw Feigenbutz controversially edge De Carolis on the judge’s cards by scores of (115-113, 114-113 and 115-113). De Carolis scored a flash knock down in the opening round, and he appeared to outbox Feigenbutz in the early going, but the 20 year old German champion came on in the later rounds.

The first bout is described as one of the most crowd-pleasing bouts of the year in Germany, and De Carolis and many observers felt that the Italian had done enough to win.

De Carolis told German language website RAN.DE that he was more prepared for the re-match, and that due to the arrogance Feigenbutz displayed in the aftermath of the first fight, he was confident that he had won over some of the audience. Though De Carolis fell short of predicting victory, he promised a re-vamped strategy tailored to what he has learned about Feigenbutz, whom he termed immature and inexperienced.

The stage is set for Feigenbutz vs De Carolis 2, this Saturday January 9th in Offenburg, Germany. If you can get to the live event do it, if not you have SAT.1 in Germany airing the fights, and The Boxing Channel right back here for full results.

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2015 Knock Out of the Year – Saul Alvarez KO’s James Kirkland

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On May 9th of 2015, Saul “Canelo” Alvarez delivered a resonant knock-out of James Kirkland on HBO that wins the 2015 KO of the Year.

The knock-out itself came in the third round, after slightly more than two minutes of action. The end came when Alvarez delivered a single, big right hand that caught Kirkland on the jaw and left him flat on his back after spinning to the canvas.Alvarez was clearly the big star heading into the fight. The fight was telecast by HBO for free just one week after the controversial and disappointing Floyd Mayweather Jr. and Manny Pacquiao fight, and Alvarez was under pressure to deliver the type of finish that people were going to talk about. Kirkland was happy to oblige Alvarez, taking it right to Alvarez from the start. Kirkland’s aggression saw him appear to land blows that troubled the young Mexican in the early going. Alvarez played good defense, and he floored Kirkland in the first round, displaying his power and his technique in knocking down an aggressive opponent.

However, Kirkland kept coming at Alvarez and the fight entered the third round with both men working hard and the feeling that the fight would not go the distance. Kirkland continued to move forward, keeping “Canelo” against the ropes and scoring points with a barrage of punches while looking for an opening.

At around the two minute mark, Alvarez landed an uppercut that sent Kirkland to the canvas again. Kirkland got up, but it was clear that he did not have his legs under him. Kirkland was going to try to survive the round, but Alvarez had an opportunity to close out the fight. The question was would he take it?

Alvarez closed in on Kirkland, putting his opponent’s back to the ropes. Kirkland was hurt, but he was still dangerous, pawing with punches and loading up for one big shot.

But it was the big shot “Canelo” threw that ended the night. Kirkland never saw it coming, as he was loading up with a huge right hand of his own. The right Alvarez threw cracked Kirkland in the jaw, and his eyes went blank. His big right hand whizzed harmlessly over the head of a ducking Alvarez, providing the momentum for the spin that left Kirkland prone on the canvas.

Saul “Canelo” Alvarez went on to defeat Miguel Cotto in his second fight of 2015 and he is clearly one of boxing’s biggest stars heading into 2016. On May 9th Alvarez added another reel to his highlight film when he knocked out James Kirkland with the 2015 “Knock Out of the Year”.

Photo by naoki fukuda

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