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Ratings Are In For #PBConNBC
DEBUT OF “PREMIER BOXING CHAMPIONS” ON NBC IS MOST-WATCHED BOXING BROADCAST SINCE 1998
Viewership Peaked at 4.2 Million for Exciting Final Rounds of Keith Thurman-Robert Guerrero Bout
PBC Leads NBC to Victory in Adult 18-49 Demographic
More than 575,000 Minutes Live Streamed Via
NBC Sports Live Extra
PBC on NBC Returns Saturday, April 11,
Live at 8:30 PM ET on NBC
STAMFORD, Conn. – Mar. 9, 2015 – Saturday night’s debut of the Premier Boxing Champions (PBC) on NBC was the most-watched professional boxing broadcast since 1998, according to Fast National Data from The Nielsen Company.
The PBC on NBC telecast averaged 3.4 million viewers, ranking as the most-watched professional boxing broadcast in 17 years (“Oscar De La Hoya’s Fight Night” on FOX, 5.9 million, Mon., March 23, 1998).
Viewership increased every half hour through the telecast and peaked at 4.2 million from10:30-11 p.m. ET during the exciting Rounds 7-12 of Keith Thurman’s unanimous decision over Robert Guerrero, which The Associated Press called “the kind of fight that had the crowd on its feet and gave a much needed boost to boxing.” With the victory on NBC’s first major primetime boxing broadcast in 30 years (Larry Holmes vs. Carl “The Truth” Williams, on May 20, 1985), Thurman improved to a perfect 25-0 (21 knockouts).
The PBC on NBC also led NBC to a Saturday primetime victory among Adults 18-49, with a 1.08 rating in the demographic.
“The return of primetime boxing to NBC for the first time in three decades got off to a strong start last weekend with Saturday’s PBC on NBC debut,” said Jon Miller, President of Programming for NBC Sports and NBCSN. “With our next primetime telecast on Saturday, April 11, we look forward to building on the momentum that this first event clearly established. We are excited that high-quality boxing is back on NBC.”
Saturday night’s telecast (8:30-11 p.m. ET) posted a 2.11/4 fast national rating – up 174% from the average boxing telecast on NBC from 2012-14 (.77). It is also the highest-rated professional boxing broadcast since the ’98 De La Hoya show on FOX (4.29).
More than 575,000 minutes (576,435) of PBC on NBC coverage was live streamed via NBC Sports Live Extra to desktops, tablets and mobile devices – ranking as the third-best Saturday night this year behind the NFL Wild Card Playoff (Jan. 3, 2015) and the NHL Stadium Series game (Feb. 21, 2015). On social media, #NBCBoxing trended on Twitter worldwide throughout the telecast, along with #PBConNBC, boxers’ names and other key terms trending on the national level.
PBC on NBC returns on Saturday, April 11 at 8:30 p.m. ET from Barclays Center in Brooklyn, featuring four boxers with a combined 127-4-1 record and 80 KOs – undefeated superstar Danny “Swift” Garcia (29-0, 17 KOs) vs. Lamont Peterson (33-2-1, 17 KOs), and middleweight champion “Irish” Andy Lee (34-2, 24 KOs) vs. Peter “Kid Chocolate” Quillin (31-0, 22 KOs).
NBC and NBCSN will present 20 live PBC on NBC boxing events in 2015. Within the 20 live shows, NBC Sports Group will present more than 50 hours of PBC coverage, including NBCSN pre- and post-fight programming for NBC telecasts. The Premier Boxing Champions series is created for television by Haymon Boxing. The PBC on NBC will feature many of today’s brightest stars, in their most compelling matches.
All PBC on NBC shows will be streamed live on NBC Sports Live Extra via “TV Everywhere,” giving consumers additional value for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms. NBC Sports Live Extra is available for desktops at NBCSports.com/liveextra. The NBC Sports Live Extra app is available at the App Store for iPad and iPod touch, on select devices within Google Play, and on windows phones and tablets.
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2015 Fight of the Year – Francisco Vargas vs Takashi Miura
The WBC World Super Featherweight title bout between Francisco Vargas and Takashi Miura came on one of the biggest boxing stages of 2015, as the bout served as the HBO pay-per-view’s co-main event on November 21st, in support of Miguel Cotto vs Saul Alvarez.
Miura entered the fight with a (29-2-2) record and he was making the fifth defense of his world title, while Vargas entered the fight with an undefeated mark of (22-0-1) in what was his first world title fight. Both men had a reputation for all-out fighting, with Miura especially earning high praise for his title defense in Mexico where he defeated Sergio Thompson in a fiercely contested battle.
The fight started out hotly contested, and the intensity never let up. Vargas seemed to win the first two rounds, but by the fourth round, Miura seemed to pull ahead, scoring a knock-down and fighting with a lot of confidence. After brawling the first four rounds, Miura appeared to settle into a more technical approach. Rounds 5 and 6 saw the pendulum swing back towards Vargas, as he withstood Miura’s rush to open the fifth round and the sixth round saw both men exchanging hard punches.
The big swinging continued, and though Vargas likely edged Miura in rounds 5 and 6, Vargas’ face was cut in at least two spots and Miura started to assert himself again in rounds 7 and 8. Miura was beginning to grow in confidence while it appeared that Vargas was beginning to slow down, and Miura appeared to hurt Vargas at the end of the 8th round.
Vargas turned the tide again at the start of the ninth round, scoring a knock down with an uppercut and a straight right hand that took Miura’s legs and sent him to the canvas. Purely on instinct, Miura got back up and continued to fight, but Vargas was landing frequently and with force. Referee Tony Weeks stepped in to stop the fight at the halfway point of round 9 as Miura was sustaining a barrage of punches.
Miura still had a minute and a half to survive if he was going to get out of the round, and it was clear that he was not going to stop fighting.
A back and forth battle of wills between two world championship level fighters, Takashi Miura versus “El Bandido” Vargas wins the 2015 Fight of the Year.
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Jan 9 in Germany – Feigenbutz and De Carolis To Settle Score
This coming Saturday, January 9th, the stage is set at the Baden Arena in Offenburg, Germany for a re-match between Vincent Feigenbutz and Giovanni De Carolis. The highly anticipated re-match is set to air on SAT.1 in Germany, and Feigenbutz will once again be defending his GBU and interim WBA World titles at Super Middleweight.
The first meeting between the two was less than three months ago, on October 17th and that meeting saw Feigenbutz controversially edge De Carolis on the judge’s cards by scores of (115-113, 114-113 and 115-113). De Carolis scored a flash knock down in the opening round, and he appeared to outbox Feigenbutz in the early going, but the 20 year old German champion came on in the later rounds.
The first bout is described as one of the most crowd-pleasing bouts of the year in Germany, and De Carolis and many observers felt that the Italian had done enough to win.
De Carolis told German language website RAN.DE that he was more prepared for the re-match, and that due to the arrogance Feigenbutz displayed in the aftermath of the first fight, he was confident that he had won over some of the audience. Though De Carolis fell short of predicting victory, he promised a re-vamped strategy tailored to what he has learned about Feigenbutz, whom he termed immature and inexperienced.
The stage is set for Feigenbutz vs De Carolis 2, this Saturday January 9th in Offenburg, Germany. If you can get to the live event do it, if not you have SAT.1 in Germany airing the fights, and The Boxing Channel right back here for full results.
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2015 Knock Out of the Year – Saul Alvarez KO’s James Kirkland
On May 9th of 2015, Saul “Canelo” Alvarez delivered a resonant knock-out of James Kirkland on HBO that wins the 2015 KO of the Year.
The knock-out itself came in the third round, after slightly more than two minutes of action. The end came when Alvarez delivered a single, big right hand that caught Kirkland on the jaw and left him flat on his back after spinning to the canvas.Alvarez was clearly the big star heading into the fight. The fight was telecast by HBO for free just one week after the controversial and disappointing Floyd Mayweather Jr. and Manny Pacquiao fight, and Alvarez was under pressure to deliver the type of finish that people were going to talk about. Kirkland was happy to oblige Alvarez, taking it right to Alvarez from the start. Kirkland’s aggression saw him appear to land blows that troubled the young Mexican in the early going. Alvarez played good defense, and he floored Kirkland in the first round, displaying his power and his technique in knocking down an aggressive opponent.
However, Kirkland kept coming at Alvarez and the fight entered the third round with both men working hard and the feeling that the fight would not go the distance. Kirkland continued to move forward, keeping “Canelo” against the ropes and scoring points with a barrage of punches while looking for an opening.
At around the two minute mark, Alvarez landed an uppercut that sent Kirkland to the canvas again. Kirkland got up, but it was clear that he did not have his legs under him. Kirkland was going to try to survive the round, but Alvarez had an opportunity to close out the fight. The question was would he take it?
Alvarez closed in on Kirkland, putting his opponent’s back to the ropes. Kirkland was hurt, but he was still dangerous, pawing with punches and loading up for one big shot.
But it was the big shot “Canelo” threw that ended the night. Kirkland never saw it coming, as he was loading up with a huge right hand of his own. The right Alvarez threw cracked Kirkland in the jaw, and his eyes went blank. His big right hand whizzed harmlessly over the head of a ducking Alvarez, providing the momentum for the spin that left Kirkland prone on the canvas.
Saul “Canelo” Alvarez went on to defeat Miguel Cotto in his second fight of 2015 and he is clearly one of boxing’s biggest stars heading into 2016. On May 9th Alvarez added another reel to his highlight film when he knocked out James Kirkland with the 2015 “Knock Out of the Year”.
Photo by naoki fukuda
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