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Why The Heck Is Floyd Mayweather Boxing’s Biggest Star?

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It was recently announced by Forbes Magazine that Floyd Mayweather is the highest-paid athlete in the world. It was estimated that he’s grossed over 90 million dollars in the last year and didn’t earn one dollar via endorsements. Meaning he made 50 million dollars more than the top-rated golfer in the world, Tiger Woods, and 40 million dollars more than the single best player in the NBA, Lebron James.

Today Mayweather is by far the biggest star in professional boxing. Aside from perhaps Manny Pacquiao, Mayweather is the most relevant fighter in the sport, especially in the United States. It’s gotten to the point that a Mayweather tweet, regardless of whether or not it’s about his next fight or an NFL/NBA game that he bet, keeps the Internet riveted for days at a time. When he fights, ESPN, which doesn’t even cross promote the fights they air on ESPN2, cover the weigh-in for his fights and discuss his personality and career impact on many of their rehearsed good guy/bad guy debate programs.

When one thinks about how Mayweather has become such a huge personality, it’s nothing short of astonishing. Think about it, back in the summer of 2005, Mayweather had to take less money than his opponent, the late Arturo Gatti, just to be part of the main event on a pay per view card. So the question that must be answered is why has Floyd been able to transform himself into the most significant fighter in professional boxing considering……………

*Mayweather wasn’t a gold medal winner at the 1996 Olympics in Atlanta in which he participated in. Meaning that there wasn’t much ballyhoo surrounding his pro-debut like there was Muhammad Ali, Sugar Ray Leonard and Oscar De La Hoya. Actually, Mayweather’s teammate David Reid, the only American Gold medal winner during those games, garnered much more attention and hype than did Mayweather. Basically, Mayweather fought as a pro for nine years before most quasi boxing fans knew of him.

*Mayweather severely lacks the charm and charisma that superstars the likes of Muhammad Ali, Sugar Ray Leonard and Oscar De La Hoya had in abundance. Floyd isn’t interesting at all to watch or listen to during an interview. And he can’t converse during an interview regardless of the format without trying to convince the interviewer/audience of his greatness. He’s not particularly funny nor is he that insightful, at least that we’ve seen, unless he’s talking about his career. Ali and Leonard would be more entertaining watching an interview than Mayweather is participating in one.

*Mayweather has never been involved in terribly exciting fights. Part of that is due to his mastery of the ring and part of that is because he’s picked his spots when he finally met some of the better fighters he’s faced, especially since he’s campaigned above 135. For most fighters to be a draw, fans need to believe that regardless of the outcome they’re going to see something thrilling or exciting when they watch them fight.

*Mayweather’s style can really only be appreciated by sophisticated boxing observers. He’s not as fast or flashy as Muhammad Ali, Sugar Ray Leonard, Hector Camacho or Roy Jones were at their best. He’s more of a rich man’s Bernard Hopkins who takes what the opponent gives them and works off of that. Usually, only the real hard core fight fans enjoy watching a smooth technician work, fully aware that they’re probably not going to see a knockout or very memorable punches or exchanges the majority of the bout.

*Mayweather doesn’t destroy anybody. He doesn’t leave fighters splattered on the canvas the way the likes of a Bob Foster, Thomas Hearns or Roberto Duran did during his lightweight title reign. And that’s not a shot at him or his style because his style is one to behold if you know what you’re watching when viewing professional boxing at the highest level. However, the masses who buy Mayweather’s fights want to see knockouts and knockdowns, which cannot be taken for granted when Floyd fights. Yet, enough fringe boxing fans flock to see him when he fights?

Most of the time for a fighter to be the face of boxing, he must be an off the chart talent with charisma the likes of Muhammad Ali or Sugar Ray Leonard (or Roy Jones). Oscar De La Hoya was a huge draw but he was more of a media creation than he was a special fighter. Mayweather may be a little more cerebral than Ali and Leonard, but he wasn’t as skilled, fast or flashy. And unlike Ali and Leonard, Floyd has the perception of avoiding the fighter who at one time was viewed at having the best chance to beat him in Manny Pacquiao. Which is a shame because there has never been a night during the years they’ve been pros that Mayweather wouldn’t have conclusively defeated Pacquiao.

Mike Tyson was the face of boxing during most of his prime. Granted, Tyson’s victories weren’t against opposition that resembled murderers row, but he did get rid of all the B-level fighters he faced in an impressive fashion. Tyson was a draw because he could be hyped and promoted as a genuine life-taker, and his knockout record, despite the opposition, backed it up. So it’s easy to see why quasi boxing fans flocked to watch Mike Tyson. They didn’t care that he wasn’t facing Ali, George Foreman, Joe Frazier or a prime Larry Holmes, they just wanted to see him knock someone out.In contrast, as already established, most of Floyd’s fights don’t end memorably.

When you examine Mayweather’s career, there isn’t that one fight in which you’ll think about where you were 10 years from now when you watched it compared to some of the greats listed above. We’ve seen better boxers than Mayweather, faster and flashier fighters, bigger punchers and greater warriors than Floyd, yet his next fight against an unproven Saul Alvarez this coming September will dominate the boxing world the weeks prior to the fight.

I’m astonished that a fighter who isn’t among the top three boxers, talents, speedsters, punchers, warriors or charismatic personalities of the last 40 years who is known for safely managing his career, is clearly the standard bearer of professional boxing. And with his top five future opponents last names’ being Khan, Alexander, Garcia, Ortiz and Alvarez, that’s not likely to change.

One must conclude that Mayweather realized around 2005 that he wasn’t the kid next door and was best suited to be promoted as the bad guy, despite the fact that he’s more closer to being a decent guy who is insecure about his standing and legacy historically. Floyd learned the business of selling and hyping not just himself but his fights and what him partaking in them should mean to all viewers and fans. Add to that his pristine record of 44-0 (26), fans who root against him have a reason to watch him fight, hoping that they’ll see it live if he ever loses. In the mean time he’s laughing all the way to the dealership to buy his next Rolls Royce, Bentley and Lamborghini.

Mayweather wouldn’t be the face of boxing today if there was an Ali, Leonard, De La Hoya or Tyson around, but they’re long gone. Give him credit for being able to make a safety first counter-puncher who avoided the only fight fans wanted him to deliver, to become the face of what once was the greatest sport in the world. And to Mayweather’s credit, due to what he’s had to work with, he couldn’t have played it any better inside or outside of the ring.

Mayweather didn’t make one dime on endorsements in the last fiscal year, something which is unheard of for someone of that notoriety, which basically says most agree with what’s been said above. Mayweather’s not getting endorsements means that nobody actually cares about him, which makes his PPV numbers even more astounding.

Floyd Mayweather, although he really shouldn’t be, compared to past fighters who were the most important fighters in boxing, is the most important fighter/boxer in 2013. That is totally befuddling if you examine everything surrounding him in totality.

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Mizuki Hiruta Dominates in her U.S. Debut and Omar Trinidad Wins Too at Commerce

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Japan’s Mizuki Hiruta smashed through Mexico’s Maribel Ramirez with ease in winning by technical decision and local hero Omar Trinidad continued his assault on the featherweight division on Friday.

Hiruta (7-0, 2 KOs), who prefers to be called “Mimi,” made her American debut with an impressive performance against Mexican veteran Maribel Ramirez (15-11-4) and retained the WBO super flyweight world title by unanimous decision at Commerce Casino in Commerce, Calif.

The pink-haired Japanese southpaw champion quickly proved to be quicker, stronger and even better than advertised. In the opening round Ramirez landed on the floor twice after throwing errant blows. On one instance, it could have been ruled a knockdown but it was not a convincing blow.

In the second round, Ramirez again attacked and again was met with a Hiruta check right hook and down went the Mexican. This time referee Ray Corona gave the eight-count and the fight resumed.

It was Hiruta’s third title defense but this time it was on American soil. She seemed nervous by the prospect of getting a favorable review from the more than 700 fans inside the casino tent.

For more than a year Hiruta has been training off and on with Manny Robles in the L.A. area. Now that she has a visa, she has spent considerable time this year learning the tricks of the trade. They proved explosively effective.

Though Mexico City’s Ramirez has considerable experience against world champions, she discovered that Hiruta was not easy to hit. Often, the Japanese champion would slip and counter with precision.

It was an impressive American debut, though the fight was stopped in the eighth round after a collision of heads. The scores were tallied and all three saw Hiruta the winner by scores of 80-71 twice and 79-72.

“I’m so happy. I could have done much more,” said Hiruta through interpreter Yuriko Miyata. “I wanted to do more things that Manny Robles taught me.”

Trinidad Wins Too

Omar Trinidad (18-0-1, 13 KOs) discovered that challenger Mike Plania (31-5, 18 KOs) has a very good chin and staying power. But over 10 rounds Trinidad proved to be too fast and too busy for the Filipino challenger.

Immediately it was evident that the East L.A. featherweight was too quick and too busy for Plania who preferred a counter-puncher attack that never worked.

“He was strong,” said Trinidad. “He took everything.”

After 10 redundant rounds all three judges scored for Trinidad 100-90 twice and 99-91. He retains the WBC Continental Americas title.

Other Bouts

Ali Akhmedov (23-1, 17 KOs) blasted out Malcolm Jones (17-5-1) in less than two rounds. A dozen punches by Akhmedov forced referee Thomas Taylor to stop the super middleweight fight.

Iyana “Roxy” Verduzco (3-0) bloodied Lindsey Ellis in the first round and continued the speedy assault in the next two rounds. Referee Ray Corona saw enough and stopped the fight in favor of Verduzco at 1:34 of the third round.

Gloria Munguilla (7-1) and Brook Sibrian (5-2) lit up the boxing ring with a nonstop clash for eight rounds in their light flyweight fight. Munguilla proved effective with a slip-and-counter attack. Sibrian adjusted and made the fight closer in the last four rounds but all three judges favored Munguilla.

More Winners

Joshua Anton, Tayden Beltran, Adan Palma, and Alexander Gueche all won their bouts.

Photos credit: Al Applerose

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Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

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Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Best wishes to the survivors of the Los Angeles wildfires that took place last week and are still ongoing in small locales.

Most of the heavy damage took place in the western part of L.A. near the ocean due to Santa Ana winds. Another very hot spot was in Altadena just north of the Rose Bowl. It was a horrific tragedy.

Hopefully the worst is over.

Pro boxing returns with 360 Boxing Promotions spotlighting East L.A.’s Omar Trinidad (17-0-1, 13 KOs) defending a regional featherweight title against Mike Plania (31-4, 18 KOs) on Friday, Jan. 17, at the Commerce Casino in Commerce, Calif.

“I’m the king of L.A. boxing and I’ll be ready to put on a show headlining again in the main event. This is my year, I’m ready to challenge and defeat any of the featherweight world champions,” said Trinidad.

UFC Fight Pass will stream the Hollywood Night fight card that includes a female world championship fight and other intriguing match-ups.

Tom Loeffler heads 360 Promotions and once again comes full force with a hot prospect in Trinidad. If you’re not familiar with Loeffler’s history of success, he introduced America to Oleksandr Usyk, Gennady “GGG” Golovkin and the brothers Wladimir and Vitaly Kltischko.

“We’ve got a wealth of international talent and local favorites to kick off our 2025 in grand style,” said Loeffler.

He knows talent.

Trinidad hails from the Boyle Heights area of East L.A. near the Los Angeles riverbed. Several fighters from the past came from that exact area including the first Golden Boy, Art Aragon.

Aragon was a huge gate attraction during the late 1940s until 1960. He was known as a lady’s man and dated several Hollywood starlets in his time. Though he never won a world title he did fight world champions Carmen Basilio, Jimmy Carter and Lauro Salas. He was more or less the king of the Olympic Auditorium and Los Angeles boxing during his career.

Other famous boxers from the Boyle Heights area were notorious gangster Mickey Cohen and former world champion Joey Olivo.

Can Trinidad reach world title status?

Facing Trinidad will be Filipino fighter Plania who’s knocked off a couple of prospects during his career including Joshua “Don’t Blink” Greer and Giovanni Gutierrez. The fighter from General Santos in the Philippines can crack and hold his own in the boxing ring.

It’s a very strong fight card and includes WBO world titlist Mizuki Hiruta of Japan who defends the super flyweight title against Mexican veteran Maribel Ramirez. It’s a tough matchup for Hiruta who makes her American debut. You can’t miss her with that pink hair and she has all the physical tools to make a splash in this country.

Mizukii Hiruta

Mizukii Hiruta

Two other female bouts are also planned, including light flyweight banger L.A.’s Gloria Munguilla (6-1) against Coachella’s Brook Sibrian (5-1) in a match set for six rounds. Both are talented fighters. Another female fight includes super featherweights Iyana “Right Hook Roxy” Verduzco (2-0) versus Lindsey Ellis (2-1) in another six-rounder. Ellis can crack with all her wins coming via knockout. Verduzco is a multi-national titlist as an amateur.

Others scheduled to perform are Ali Akhmedov, Joshua Anton, Adan Palma and more.

Doors open at 4:30 p.m.

Boxing and the Media

The sport of professional boxing is currently in flux. It’s always in flux but no matter what people may say or write, boxing will survive.

Whether you like Jake Paul or not, he proved boxing has worldwide appeal with monstrous success in his last show. He has media companies looking at the numbers and imagining what they can do with the sport.

Sure, UFC is negotiating a massive billion dollar deal with media companies, as is WWE, both are very similar in that they provide combat entertainment. You don’t need to know the champions because they really don’t matter. Its about the attractions.

Boxing is different. The good champions last and build a following that endures even beyond their careers a la Mike Tyson.

MMA can’t provide that longevity, but it does provide entertainment.

Currently, there is talk of establishing a boxing league again. It’s been done over and over but we shall see if it sticks this time.

Pro boxing is the true warrior’s path and that means a solo adventure. It’s a one-on-one sport and that appeals to people everywhere. It’s the oldest sport that can be traced to prehistoric times. You don’t need classes in Brazilian Jiujitsu, judo, kick boxing or wrestling. Just show up in a boxing gym and they can put you to work.

It’s a poor person’s path that can lead to better things and most importantly discipline.

Photos credit: Lina Baker

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Boxing Trainer Bob Santos Paid his Dues and is Reaping the Rewards

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Bob Santos, the 2022 Sports Illustrated and The Ring magazine Trainer of the Year, is a busy fellow. On Feb. 1, fighters under his tutelage will open and close the show on the four-bout main portion of the Prime Video PPV event at the T-Mobile Arena in Las Vegas. Jeison Rosario continues his comeback in the lid-lifter, opposing Jesus Ramos. In the finale, former Cuban amateur standout David Morrell will attempt to saddle David Benavidez with his first defeat. Both combatants in the main event have been chasing 168-pound kingpin Canelo Alvarez, but this bout will be contested for a piece of the light heavyweight title.

When the show is over, Santos will barely have time to exhale. Before the month is over, one will likely find him working the corner of Dainier Pero, Brian Mendoza, Elijah Garcia, and perhaps others.

Benavidez (29-0, 24 KOs) turned 28 last month. He is in the prime of his career. However, a lot of folk rate Morrell (11-0, 9 KOs) a very live dog. At last look, Benavidez was a consensus 7/4 (minus-175) favorite, a price that betokens a very competitive fight.

Bob Santos, needless to say, is confident that his guy can upset the odds. “I have worked with both,” he says. “It’s a tough fight for David Morrell, but he has more ways to victory because he’s less one-dimensional. He can go forward or fight going back and his foot speed is superior.”

Benavidez’s big edge, in the eyes of many, is his greater experience. He captured the vacant WBC 168-pound title at age 20, becoming the youngest super middleweight champion in history. As a pro, Benavidez has answered the bell for 148 rounds compared with only 54 for Morrell, but Bob Santos thinks this angle is largely irrelevant.

“Sure, I’d rather have pro experience than amateur experience,” he says, “but if you look at Benavidez’s record, he fought a lot of soft opponents when he was climbing the ladder.”

True. Benavidez, who turned pro at age 16, had his first seven fights in Mexico against a motley assortment of opponents. His first bout on U.S. soil occurred in his native Pheonix against an opponent with a 1-6-2 record.

While it’s certainly true that Morrell, 26, has yet to fight an opponent the caliber of Caleb Plant, he took up boxing at roughly the same tender age as Benavidez and earned his spurs in the vaunted Cuban amateur system, eventually defeating elite amateurs in international tournaments.

“If you look at his [pro] record, you will notice that [Morrell] has hardly lost a round,” says Santos of the fighter who captured an interim title in only his third professional bout with a 12-round decision over Guyanese veteran Lennox Allen.

Bob Santos is something of a late bloomer. He was around boxing for a long time, assisting such notables as Joe Goossen, Emanuel Steward, and Ronnie Shields before becoming recognized as one of the sport’s top trainers.

A native of San Jose, he grew up in a Hispanic neighborhood but not in a household where Spanish was spoken. “I know enough now to get by,” he says modestly. He attended James Lick High School whose most famous alumnus is Heisman winning and Super Bowl winning quarterback Jim Plunkett. “We worked in the same apricot orchard when we were kids,” says Santos. “Not at the same time, but in the same field.”

After graduation, he followed his father’s footsteps into construction work, but boxing was always beckoning. A cousin, the late Luis Molina, represented the U.S. as a lightweight in the 1956 Melbourne Summer Olympics, and was good enough as a pro to appear in a main event at Madison Square Garden where he lost a narrow decision to the notorious Puerto Rican hothead Frankie Narvaez, a future world title challenger.

Santos’ cousin was a big draw in San Jose in an era when the San Jose / Sacramento territory was the bailiwick of Don Chargin. “Don was a beautiful man and his wife Lorraine was even nicer,” says Santos of the husband/wife promotion team who are enshrined in the International Boxing Hall of Fame. Don Chargin was inducted in 2001 and Lorraine posthumously in 2018.

Chargin promoted Fresno-based featherweight Hector Lizarraga who captured the IBF title in 1997. Lizarraga turned his career around after a 5-7-3 start when he hooked up with San Jose gym operator Miguel Jara. It was one of the most successful reclamation projects in boxing history and Bob Santos played a part in it.

Bob hopes to accomplish the same turnaround with Jeison Rosario whose career was on the skids when Santos got involved. In his most recent start, Rosario held heavily favored Jarrett Hurd to a draw in a battle between former IBF 154-pound champions on a ProBox card in Florida.

“I consider that one of my greatest achievements,” says Santos, noting that Rosario was stopped four times and effectively out of action for two years before resuming his career and is now on the cusp of earning another title shot.

The boxer with whom Santos is most closely identified is former four-division world title-holder Robert “The Ghost” Guerrero. The slick southpaw, the pride of Gilroy, California, the self-proclaimed “Garlic Capital of the World,” retired following a bad loss to Omar Figueroa Jr, but had second thoughts and is currently riding a six-fight winning streak. “I’ve known him since he was 15 years old,” notes Santos.

Years from now, Santos may be more closely identified with the Pero brothers, Dainier and Lenier, who aspire to be the Cuban-American version of the Klitschko brothers.

Santos describes Dainier, one of the youngest members of Cuba’s Olympic Team in Tokyo, as a bigger version of Oleksandr Usyk. That may be stretching it, but Dainier (10-0, 8 KOs as a pro), certainly hits harder.

Dainier Pero

Dainier Pero

This reporter was a fly on the wall as Santos put Dainier Pero through his paces on Tuesday (Jan. 14) at Bones Adams gym in Las Vegas. Santos held tight to a punch shield, in the boxing vernacular a donut, as the Cuban practiced his punches. On several occasions the trainer was knocked off-balance and the expression on his face as his body absorbed some of the after-shocks, plainly said, “My goodness, what the hell am I doing here? There has to be an easier way to make a living.” It was an assignment that Santos would have undoubtedly preferred handing off to his young assistant, his son Joe Santos, but Joe was preoccupied coordinating David Morrell’s camp.

Dainer’s brother Lenier is also an ex-Olympian, and like Dainier was a super heavyweight by trade as an amateur. With an 11-0 (8 KOs) record, Lenier Pero’s pro career was on a parallel path until stalled by a managerial dispute. Lenier last fought in March of last year and Santos says he will soon join his brother in Las Vegas.

There’s little to choose between the Pero brothers, but Dainier is considered to have the bigger upside because at age 25 he is the younger sibling by seven years.

Bob Santos was in the running again this year for The Ring magazine’s Trainer of the Year, one of six nominees for the honor that was bestowed upon his good friend Robert Garcia. Considering the way that Santos’ career is going, it’s a safe bet that he will be showered with many more accolades in the years to come.

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The-Challenge-of-Playing-Muhammad-Ali
Featured Articles1 month ago

The Challenge of Playing Muhammad Ali

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