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HBO Boxing Looks Back With Pride At A Year of Transition

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It’s time to take pause, and ponder. The four titans of the industry, HBO, Top Rank, Showtime and Golden Boy went their separate ways, and decided nine months ago to divide, and conquer.

HBO set the so-called Cold War in motion, deciding that Floyd’s ask was too grand, and that they’d rather not pay such a hefty price to roll the dice for a fighter closer to 40 than 30, even one as majestically talented as maestro Mayweather. They chose not to match the Showtime buy-in, so they bid adieu to the talents and services and pay-per-view potential of the greatest fighter of his era. One might have figured they’d be quaking, or at the very least, their braintrust would be needing the odd Ambien or two to facilitate the shutdown of brain churning, as they lay awake, pondering what their identity would be. No more Floyd, no more business with Golden Boy, and by extension, minimal interaction with uber advisor Al Haymon.

To get some clarity on the subject, I headed over to HBO headquarters in Manhattan, where ex Showtime boss Ken Hershman steers the ship, and chatted with Mark Taffet, the PPV guru now in his 20th year at the cabler. Hershman was busy dealmaking, crafting the first quarter 2014 calendar, and the foundation of the year-long slate for his crew, so I listened to Taffet synopsize the eventful year, and peppered him with some queries, looking to get some intel on what’s next for the wrecking crew they are building around, in this post Floyd period.

First off, my overall takeaway perception: I didn’t get the sense that I was being spun, as Taffet, who can be a persuasive salesman, in a decidedly low-key manner, told me that this was “one of the most exhilarating, exciting, rewarding years” he’s had at HBO. “There’s been a lot of adrenaline flowing.”

Understandable, given that Mayweather jumped ship (was helped to disembark, maybe Team HBO would put it?) in February, and gleefully signed a six-fight megadeal with the Stephen Espinoza-led Showtime, for $250 million. Yep, I dare say adrenaline flowed when HBO in March filed divorce papers, and stated they’d no longer buy bouts from Richard Schaefers’ Golden Boy, because, after all, a re-invention would be necessitated. But, to hear Taffet describe it, it was adrenaline, it wasn’t the stress hormone cortisol which flooded their collective system post split. His evidence: just look at the top 25 bouts on cable TV this year. HBO presented 21 of them. The Miguel Cotto-Delvin Rodriguez bout on Oct. 5 drew 1.6 million eyeballs, with Julio Cesar Chavez Jr. (vs. Brian Vera on 9-28), Gennady Golovkin (vs. Curtis Stevens last month), and then” Mr. HBO” Adrien Broner (vs. Gavin Rees in February) just behind the Puerto Rican drawing card.

The shift in strategy, away from Floyd, and the focus on pay-per-view, he said, has been a revitalizer for HBO, because fight fans now get to see more must-see hitters on the regular channel. HBO did just two PPVs, featuring Manny Pacquiao, and the Juan Manuel Marquez-Tim Bradley tussle. They aren’t out of the business, Taffet said, but he seemed to be content with that number.

“Pay per view events are primarily an opportunity to reach a general audience which occasionally looks at boxing,” he said. That windfall primarily goes to the fighter, in the boxing realm, as opposed to the MMA realm, so, the message in between the lines was, it’s not like PPV is making boatloads of cash for the parent company when so much of it is diverted to the talent (and let’s not forget the cut going to the cable companies which offer the staging platforms.) I was reminded at this meeting that HBO heard similar sort of talk when Mike Tyson took his talents to Showtime, in 1991, and it forced them to work harder and smarter.

(I also got the sense there is, perhaps, in some circles at HBO, a degree of respectful skepticism about the ability of Team Showtime to continue the momentum woven during the Mayweather-Canelo promotion, which did a record $150 million in PPV revenue. I never pretend to be a master predictor, so I won’t even guess how a Mayweather vs. Amir Khan fight would do, but I will say I won’t demean the skillfulness at the promoters in these big leagues at whetting appetites for matches that some deride as sub-premium. I actually think Khan’s speed, combined with his iffy chin, makes for a more fun fight than the last two Mayweather scraps, so there.)

Listen, contrary to what the wife occasionally tells me when I put a red shirt in with whites in the wash and turn everything pink, I’m no fool. I get it that any entity is going to put that best foot, freshly manicured with painted nails, forward. It’s not like Team HBO is purely euphoric all the time post-Floyd. The man did generate 9.6 million buys and $543 million in television revenue, in nine PPV appearances on HBO. And he has looked as good, or maybe better, than ever in his last two scraps. And Showtime has surged in buzz, and they love their year over year numbers. Showtime Championship Boxing is up 24 percent in 2013 and 64 percent since 2011.

Maybe the lesson, or part of it, anyway, is that this so called cold war hasn’t been all bad for the fan, for the consumer. The titans are all battling hard to be the best, and yes, the rivalry sometimes veers toward the bitter. You get the sense that a Bob Arum-Richard Schaefer rumble wouldn’t look out of place as a curtain jerker on a Floyd PPV…

But from that consumer perspective, I dare say we can all agree that it hasn’t been a bad thing for HBO to be in that revision mode, which meant they put energy and funds into building up some fighters that we all can agree are fun to watch. Gennady Golovkin is top three in the pound for pound buzz category, and but of course you know I gave Taffet the third degree on when and if we will get that light heavyweight showdown we are craving, between Sergey Kovalev and Adonis Stevenson. “We are in conversations,” is all he would really say about where that bout stands. “It’s a fight every fan wants to see, and we have to talk to the fighters and promoters.”

Fans are curious to know if HBO might televise the next Golovkin scrap, Feb. 1 in Monaco against Osumanu Adama. “Right now, we’re not planning to show that,” Taffet said. The time difference would make such a choice harder, as it’s no slam dunk to spend dough on an overseas fight, when the location is in a time zone six hours ahead of EST, is my sense. I think Golovkin back on HBO in April is a better bet, fans.

You have to get the sense that HBO is casting their lot more so with traders and rumblers than cuties. It’s not like cuties and slickies and technicians can’t do numbers, but apart from Broner, who drew eyeballs as much probably for his personality as anything, and Bernard Hopkins, all the more popular principals in the top ten most watched bouts on cable this year were more so punchers than sweet scientists. So, if HBO continues that course, that could spell doom for a Guillermo Rigondeaux, whose fight with Joseph Agebko wasn’t universally embraced by the craver of trading. When I asked Taffet about Rigo’s future on HBO, he replied, “We’re going to listen to the fans. That’s going to be the watchword for us going into 2014.”

Speaking of listening to the fans, I’ve been a vocal proponent for many moons of packing cards, from top to bottom, with compelling matches. Resume builder squashes, especially on PPVs, always irk me, as a consumer. I asked Taffet about that, in context of the undercard of Pacquiao’s Macau appearance. “We listen to the fans, the fans have said they want value,” he answered, “in the main event and the supporting fights. Top Rank understands that.”

One thing that was clarified for me as I sat at HBO, I was under the assumption that it often takes about ten years for a fighter to get to a place where they can really reap the rewards of their name recognition. Cotto, Chavez Jr., Bradley, these guys are now at a place where their years of toil have resulted in solid name recognition. But I was surprised at the Golovkins, Broners, Stevensons, Kovalevs, and Provodnikovs topping the top ten most watched list. I do think the supporting programming, the 2 Days, the Faceoffs, etc., really helped accelerate the popularity growth of these guys, and resulted in HBO having a better year than many folks might have assumed back in February or March. Also, I was told, appetite for that support programming is growing nicely among millenials, which is a good thing for people who want to see the sport they appreciate continue to thrive.

That’s me, and that’s you. We want boxing to flourish. Looking forward, a lot of us will be clamoring the “give peace a chance” carol, and advocating for the titans to kiss and make up, or at least, shelve the animus long enough to make those handful of fights we all want, which can only happen if the Godzillas work together. As my sense is that isn’t happening in the near future, perhaps it’s best we wrap our brains around the dynamic as it presently exists. And as it presently exists, in my mind, Showtime has lifted their game, and is presenting some compelling programming, and HBO has pivoted skillfully in this year of transition, befitting their veteran status, with a 40 year history in the space, and proven that no Floyd by no means means their relevance is reduced.

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Seasons Beatings from Philly where Local Fighters of Note are in Action This Weekend

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Seasons Beatings from Philly where Local Fighters of Note are in Action This Weekend

Tomorrow night (Friday, Dec. 8) begins a nice stretch of live boxing in the Philadelphia area after a relatively quiet fall schedule. These shows will wrap a bow on the 2023 fight schedule for the Delaware Valley with a slate of shows already scheduled for the early part of the upcoming new year.

This sudden boom, well overdue, is good for the Delaware Valley, for its fighters and its fight fans. So, while these shows aren’t large-scale, they are a great way for fight fans to learn about fighters they may see competing on those larger shows in the future.

Let’s look at what exactly fans are in for with the final shows of 2023.

Friday, December 8th – Wind Creek Events Center, Bethlehem, PA (Kings Promotions)

Jesse Hart (29-3) vs. Jeyson Minda (14-7-1) tops a massive 11-fight card. For years now, Marshall Kauffman’s Kings Promotions has put on successful shows in the Philadelphia region. Not only do they hit the mark from a commercial standpoint, but his shows always have entertaining fights where the result could go either way and this show should be no different.

Jesse Hart (pictured with Jarrett Hurd) finds himself somewhat in limbo in the sport. Staying active and keeping his tools sharp is crucial for Hart to continue to keep his name out there and work his way back into the rankings.

A powerful fighter who often finds himself in engaging battles, Hart’s three defeats happened against only two fighters — Gilberto Ramirez (twice) and Joe Smith, both former world champions. Since his last setback in 2020, Hart has won three fights on the local scene while enduring some setbacks outside of the ring due to hand injuries. Released from his contract with Top Rank, Hart finds himself in the position where his name and pedigree (he’s the son of former middleweight standout Eugene “Cyclone” Hart) coupled with a string of quality victories could open the door to another crack at a marquee name in the super middleweight or light heavyweight division.

Former super welterweight king Jarrett Hurd (24-3) takes on Tyi Edmonds (14-5). In his most recent fight back in March, Hurd returned to the ring after a long absence and was shockingly stopped in the tenth round by Armando Resendiz.  Against Edmonds, Hurd looks to prove that he still has elite-level abilities as he too tries to work his way back to the top. A much-needed victory would start that process while a third defeat in a row, especially if it’s physically taxing, would all but mark the end of having his name mentioned anywhere near the division’s best.

Julian Gonzalez (11-0-1) is a talented Kings Promotions fighter who packs a punch, especially for a super featherweight. The 22-year-old Reading, PA native continues his growth against Texas journeyman Juan Antonio Lopez (17-15-1). If successful, Gonzalez will set himself up for a bright 2024 that should see him face quality fringe contenders as well as other prospects which will lead to bigger fights down the road.

Saturday, December 9th – Showboat Hotel, Atlantic City, NJ (Champions Sports and Entertainment)

Philadelphia fan favorite Joey “The Tank” Dawejko (26-10-4, 14 KOs) is staying busy in the twilight of his career. He’s 3-0 thus far in 2023 which includes two exciting victories over Colby Madison (their first fight, a bruising tiff, will most likely be the 2023 Philadelphia Fight of the Year). On Saturday he returns to the ring to defend his WBC USA heavyweight title in an 8-round battle vs. Jesse Bryan (21-7-2, 16 KOs) of Jefferson City, Missouri. This fight headlines a nine-bout show by CSE which is trying to revive boxing on the boardwalk.

In the co-main, Glassboro, NJ native Derrick Webster (29-4-1) will take on the always durable Cleotis Pendarvis (22-19-2) in an 8-round battle of super middleweights.

Liverpool, NY super lightweight Bryce Mills (13-1, 4 KO) looks to add to his 7-fight winning streak when he battles the durable Tackie Annan (15-10) in a fight scheduled for six rounds. Mills has continued to grow his fan base in the northeast by taking part in action-packed fights from the opening bell. His fans tend to travel well and Saturday looks to be no different as a large contingent of his fans are expected to turn up in Atlantic City to support their young charge. It also helps that Mills, like Dawejko, has teamed up with Hall-of-Fame promoter J. Russell Peltz to help guide his professional career.

Edward Donovan (7-0), a super welterweight prospect from Limerick, Ireland, puts his undefeated record on the line when he battles tough Jetter Burgos (6-1, 5 KO) from the Bronx, NY. Puerto Rican lightweight Joey Borrero (11-1, 9 KO), along with super middleweight prospect Cali Box (2-0) from Franklin Township, NJ, will appear in separate fights.

Date TBD– 2300 Arena, Philadelphia, PA (R&B Promotions)

Tevin Farmer (32-5-1) and Patrick Okine (21-6-2) were slated to meet in the main event last Friday, Dec. 1, on a show at the always-fun 2300 Arena. At the last minute, the show was postponed. An e-mail announcing the unfortunate postponement stated that the show would be rescheduled soon. While a new date has yet to be locked in, all signs point toward the show coming to fruition at the close of 2023 or early in 2024.

A former IBF world super featherweight champion, Tevin Farmer was set to make his third appearance of 2023 as he continues to shake off the ring rust that formed after a much-needed break and continue his push toward becoming a two-time world title-holder. It’s crazy to think, but it’s already been more than three full years since Farmer lost his title to Jojo Diaz in January of 2020.

Farmer, who had a late start in the sport, turned pro without the glitz and glamour that accompanies a highly decorated amateur, but fought his way to the top, beating the odds to achieve his life’s dream of championship glory. His break from the sport following his defeat to Diaz was needed to reenergize him from both a physical and mental standpoint.

In Okine he will find himself in the ring with a sturdy opponent that has faced some of the top contenders in and around the lightweight division. “I wanted Tevin [Farmer] to stay active and keep sharpening his tools and Okine provides that opportunity for him,” stated Alex Barbosa, the promoter/matchmaker. “Okine is always tough and comes to win, which is just what Tevin needs at this point of his career.”

With the lightweight division having had a changing of the guard at the top in terms of the championships, Farmer, 33, just may get that second chance at the top of the mountain. And if he continues to stay active while racking up solid victories, it may come sooner rather than later.

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The IBHOF Class of 2024 includes Ricky Hatton, Michael Moorer, and Ivan Calderon

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The IBHOF Class of 2024 includes Ricky Hatton, Michael Moorer, and Ivan Calderon

The International Boxing Hall of Fame and Museum in Canastota, New York, has unveiled its newest class of inductees. The Class of 2024 includes Ricky “The Hitman” HattonMichael “Double M” MoorerIvan “Iron Boy” Calderon and Diego “Chico” Corrales (posthumous) in the men’s Modern category; Jane “The Fleetwood Assassin” Couch and “La Guerrera” Ana Maria Torres in the Women’s modern category; trainer Kenny Adams, manager Jackie Kallen, and publicist Fred Sternburg in the Non-Participant category; journalist Wallace Matthews and broadcaster Nick Charles (posthumous) in the Observer category; Luis Angel Firpo (posthumous) in the Old Timer category and Theresa Kibby (posthumous) in the women’s Trailblazer category.

The inductees will be formally enshrined during the annual Hall of Fame Induction Weekend. The 2024 event, a four-day jamboree, commences on Thursday, June 6.

The IBHOF is located at Exit 34 of the New York Thruway. Hours of operation are Monday-Sunday 10 a.m. to 4 p.m.

Biographies on the Class of 2024 can be found on www.ibhof.com

Fred Sternburg was previously honored with the Marvin Kohn Good Guy Award by the Boxing Writers Association of America, an honor bestowed upon him in 2004. Rick Folstad interviewed Sternburg for a story that appeared on these pages in December of 2005.

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Ebanie Bridges Poised to Defend Her Title and Boost Her Brand in SanFran This Weekend

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Ebanie Bridges opposes late sub Miyo Yoshida on the undercard of Saturday’s Matchroom card in San Francisco featuring the WBC lightweight title fight between Regis Prograis and Devin Haney. It’s doubtful that Bridges vs. Yoshida will steal the show (Prograis vs Haney is a compelling match-up), but it’s a stone-cold lock that Bridges vs. Yoshida will steal the weigh-in. It goes at 1 pm Friday at the Chase Center and is open to the public.

This is all Bridges’ doing. She can fight more than a little, as Damon Runyon would have phrased it, but is best known for turning up at weigh-ins in lingerie so sexy that Matchroom honcho Eddie Hearn averts his eyes to keep from blushing. Others can’t keep their eyes off the 37-year-old, well-endowed Australian and on Friday the paparazzi will crash the scene to capture images that will be all over the internet within hours.

This doesn’t sit well with a lot of people. Former opponent Shannon Courtenay, who saddled Bridges (9-1, 4 KOs) with her only defeat, chastised her for selling their fight for the wrong reasons and disrespecting the sport. Her most recent opponent, Shannon O’Connell, called her a skank and other terms of derision unfit for a family newspaper.

Bridges stopped her in the eighth round in what is her most gratifying win to date. “She made it personal,” says Ebanie. “It felt good to make her eat her words.”

Bridges, who set a withering pace, was making the first defense of the IBF bantamweight title she won with a comprehensive 10-round decision over Argentina’s long-reigning Maria Cecilia Roman. Shannon O’Connell, a fellow Aussie, entered that bout on an 8-fight winning streak that included hard-earned decisions over Australian standouts Taylah Robertson and Cherneka Johnson.

So, although Bridges vs O’Connell was contested in Leeds, England, it was something of the culmination of an Australian round-robin tournament, and it would be Ebanie Bridges that emerged as the Queen Bee.

Bridges has a platform on Only Fans. Known for its “adult” content, the web site is also a place where B-list celebrities go to monetize their fan base by promising a closer look into their personal lives. For attractive female celebs, that usually means displaying more skin that can be found in generic publicity photos, but well short of hard-core. Current Only Fans performers include recording artist Cardi B, actress Denise Richards, the former spouse of Charlie Sheen, actress Drea de Matteo, best known for portraying Adriana on “The Sopranos,” former “Baywatch” sex symbol Carmen Electra, boxer Mikaela Mayer, and former Miss USA Shanna Moakler who shares a daughter with Oscar de la Hoya.

Women that profit from cheesecake, to use an old word for racy photos, aren’t known for having the brightest bulbs between their ears but Bridges, despite embracing her nickname, the Blonde Bomber, doesn’t fit the stereotype. She’s no bimbo.

Ms. Bridges has two college degrees, an undergraduate degree in math and a master’s in secondary education. In her spare time, she finds solace in playing the piano and in drawing, a skill that she inherited from her father, a painter and commercial artist.

In her drawings, she is partial to British soccer coaches and athletes, in particular boxers. Some of her photos are embedded in her smart phone. These, I can attest, are very good. There was no mistaking her drawing of Sugar Ray Robinson. It ranked right up there with Stanley Weston whose illustrations adorned the covers of 57 issues of The Ring magazine.

Bridges is her own best publicist. It’s an attribute she shares with UFC superstar Conor McGregor.

It comes as no surprise to learn that they are well-acquainted. Bridges and McGregor sat together at the first fight between Katie Taylor and Chantelle Cameron. She is a spokesperson for the latest product that McGregor is pushing, Forged Irish Stout, a brand of beer that debuted at the Black Forge Inn, the Dublin pub that McGregor owns.

“I love Conor,” she says, “he’s lovely,” a rather odd adjective to apply to a man who once attacked a bus with a metal barricade at a UFC media event in Brooklyn, injuring three people.

“He’s great for my brand,” says Bridges of McGregor, “and I’m great for his brand.”

Like it or not, this is the new world order. This reporter is old enough to remember when colleges and universities had football teams. Now they have football franchises, which isn’t quite the same. A franchise requires a well-oiled marketing department to enhance the value of the brand.

Bridges got her first crack at a world title (the WBA version held by Shannon Courtenay) after only five pro fights against opponents who were collectively 12-25-5. Her opponent on Saturday, Miyo Yoshida, sports a 16-4 record and is coming off a loss.

This is fodder for critics of female boxing but, make no mistake, Bridges would be a tough out for any female bantamweight in the world and she has paid her dues. She had 30 amateur fights after previously training in karate, kickboxing, and Muay Thai. (In fairness to Matchroom’s matchmaker, he salvaged Saturday’s date for her, securing Yoshida after three previous opponents fell out.)

Looking ahead to 2024, Bridges envisions fighting England’s Nina Hughes, the WBA belt-holder, and then Denmark’s Dina Thorslund who owns the other two meaningful pieces of the bantamweight title. A match with Thorslund (currently 20-0, 8 KOs) with all four belts on the line would be a blockbuster and, by then, should it transpire, the Blonde Bombshell would undoubtedly be one of the most well-known boxers in the world.

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