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RACHEL’S REVIEW of Premier Boxing Champions on NBC

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A Review: Premier Boxing Champions

On the evening of Saturday, March 7th, those sitting in front of the television were treated to something that hasn’t happened in decades: boxing in primetime on network television.

The Overview

Al Haymon, a manager/advisor in the sport of boxing, bought airtime on NBC to showcase fighters in what has been titled Premier Boxing Champions (PBC). Together, Haymon and NBC put together a slick production featuring celebrity commentators, a big social media campaign and plenty of advertising to help build up the fights. In the main event, we saw Keith Thurman handily win over Robert Guerrero, and the undercard featured Adrien Broner easily taking a decision over John Molina Jr.

What This Could Mean for Boxing

As a real boxing fan, as opposed to a fair weather fan, I have a lot to say about this event. I’m familiar with all there is to love about boxing, and unfortunately all there is to despise. But after sleeping on it, and several long discussions with my husband, I’ve come away a little excited for one of the many possible futures for boxing.

At first glance, this event seems a little odd. What businessperson buys airtime to showcase an event on network television? Essentially, Haymon is paying NBC to air boxing, and this only makes sense if Haymon is some gazillionaire with money burning a hole in his pocket. But Haymon is a businessman, so making a profit is front and center. When you buy airtime, you’re taking the burden off of the network to go out and find sponsors. So we have to ask: Is this venture sustainable?

But that thinking is short-term. We have to think long-term. What possibly could be Haymon’s angle here?

Well, there are several angles, and for the sake of brevity I’m just going to focus on the most promising (believe me there’s an angle here that results in the PBC as a sanctioning body…please, just no).

So, let’s say that the first year of PBC on NBC is a success. Quality fights combined with a slick production bring in a slew of new fans to the sport. Now, these new fans aren’t willing to pay an extra dime for premier cable packages or PPVs. They’re satisfied with what they get on NBC. Sponsors start knocking on NBC’s door–they have products to sell and have taken notice that there’s an audience to sell to, and because of the slick production that’s kept to a PG rating they’re not scared to buy ad space.

So where do fighters want to fight? On a premier channel, where they’ll fight in front of the boxing fans that are tried and true, but a small group? Or on network television in front of the masses and the true fans? Obviously, you go where the people are, and that’s on network television. It doesn’t take too much for me to see a big move away from HBO and Showtime to network television.

Essentially, what will happen over time is that PBC on NBC becomes king of the hill so to speak, and everything else peters out until all we’re left with is PBC. At this point, PBC is now the equivalent of the NFL, MLB, NHL, etc. and Al Haymon is the commissioner.

This is kind of what I’ve always wanted. Imagine it: one champion in each weight class, the fights that need to happen actually happen, one set of rules for all. It’s blissful.

The key to this is the first year of PBC being a success. What does that look like? It looks like new fans, and a lot of them. The influx of new fans here has to be substantial.

What Worked and What Didn’t

So, what worked last night and what can NBC and company improve upon?

The production was slick. It felt big–like a real sporting event. We had familiar faces for our commentating team: Al Michaels and Marv Albert, both talented sports broadcasters, albeit a little rusty when it comes to boxing. We also had members of the boxing community on the commentating team: Sugar Ray Leonard, Laila Ali and BJ Flores all lended authenticity to the event. The quality of what we saw on our screens was great; we weren’t dealing with dropped feeds or losing high definition. NBC also went all out with the sound: Hans Zimmer was hired to try and give this event a feeling of importance and expectation (you shouldn’t really notice the soundtrack at these types of events, but hey, maybe the first time we heard the score for the NFL on FOX it was abrasive too).

They spared no expense in setting up the venue. Remember the Friday Night Fights where we could barely hear Teddy Atlas and Joe Tessitore because the ring itself was rocking and banging under the weight of the fighters? None of that on Saturday night. The ring was great, the lighting was great and all the extras (ring-walk ramps, Al Michaels’ desk, screens) were of good quality.

The time of the event. Boxing has tortured us tried and true fans for years, forcing hardworking Americans to stay up much later than necessary. Guess what boxing? Your fan base isn’t teens and twenty-somethings without jobs. NBC began their broadcast at 7:30 central time. When the event was over, I actually stayed up longer chatting about what happened instead of hurriedly brushing my teeth and falling into bed. You want people talking about your event.

The main event was a good fight. Sure, after seeing the sleep-inducing match that was Broner vs. Molina, the main event seemed like the greatest fight ever. But after sleeping on it, I think we can all agree it was a fun fight that Thurman easily won. (Please disregard this tweet from me last night: GREAT FIGHT! To my credit, I originally had three exclamation points on that, and scaled it back to just one.) New fans got to see two fighters who were active most of the rounds, a knockdown, and by the end, Guerrero found a way to get inside and give us some fun action. Oh, and let’s not forget: THE HEMOTOMA.

Choosing to forgo the ring card girls was a good choice as well. There’s no way you’re bringing in the masses while reducing four women to a few body parts. Out of all the major sports, boxing is the worst when it comes to objectifying women.

Last night there were no belts. This plays into the scenario above, where PBC becomes the equivalent of the NFL, MLB or NHL. Either PBC is going to become another sanctioning body with a belt to sell, or they become the only game in town. That’s the only choices given the fact that they refused to showcase the WBA belt Saturday night.

There was a lot to fix in this production too.

Marv Albert was clearly very rusty. He had trouble seeing the specifics of the action. What I mean by that is this: He could see that there were punches, but he couldn’t see what kind of punches they were (jab, uppercut, hook, who cares!?) and if they were even landing. I could never call a fight–there’s no way I could keep up with the speed of the action. But this is Marv Albert’s job, so he definitely needs to spend some time watching fights and calling them, preferably on his own time and not on mine.

NBC might want to take their commentating team to some local shows for practice. If I were them I would get in some real time for my commentating team, and even try out different combinations. Maybe Laila Ali needs to be part of the play-by-play team. Maybe Al Michaels should also join that play-by-play team and we lose Marv Albert. Maybe Sugar Ray Leonard is the guy you can pull in when you want and ask some questions, but he’s not there the whole time. Maybe you actually put a mic on Steve Farhood because he has more knowledge of boxing as a commentator than all five of the other people combined. Just some ideas. And can you imagine the stellar marketing move it would be to have Laila Ali as one the main commentators? Granted, she would need to be good at it, but if she could pull it off–wow.

If you’re going to have former boxing champions as commentators you should probably spend some time at the beginning of the broadcast teaching your new fan base who they are. Unless I’m talking to someone in their sixties, no one I talk to knows any names in boxing except Ali, Tyson, Foreman, Holyfield and Mayweather. I’m not even exaggerating.

The ring walks came across as odd. I didn’t mind that the fighters were alone. I get why NBC wanted this–they needed to exercise control, and I think we can all agree that ring walks have gotten a little out of control as of late. To be honest, I don’t come to boxing for ring walks, so this isn’t really a deal breaker for me. What NBC has to fix, is the fact that the night’s ring walks stuck out like a sore thumb. You can’t have that. An alternative might be to show the television audience a video of the fighter rather than he/she walking to the ring.

Adrien Broner. Do I even need to say anything else? Wow. Why would you take what’s on the bottom of the boxing barrel and showcase it for new fans on network television? Unless Haymon is planning on hiring a life coach for Broner, let’s have less of him on NBC. Actually, let’s just have none of him on NBC.

The fights themselves could have been better. I don’t know if Al Haymon made these fights, but I’m assuming he did, and I think we can all agree that matchmaking is not his forte. The main event turned out to be a solid bout for new fans. You got a knockdown, some blood and lots of activity. I would have appreciated an undercard with two bouts that included well-matched fighters instead of named fighters. I don’t care if their records are 15-10, give me two guys whose styles give us fireworks and I’m happy. If the future of PBC is Haymon boxers fighting tomato cans, you can count me out, as well as the rest of America because they’re not tuning in for that. Remember, for them these aren’t even “name” fighters–they don’t know who these guys are!

All in all, I think we can agree that PBC has the potential to be good for boxing. At the very least, it will just be more of the same, and in that case I’ll still be here week in, week out watching guys leaving it all in the ring.

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Ringside at the Cosmo: Pacheco Outpoints Nelson plus Undercard Results

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Ringside at the Cosmo: Pacheco Outpoints Nelson plus Undercard Results

LAS VEGAS, NV – Eddie Hearn’s Matchroom Promotions was at the Cosmopolitan in Las Vegas tonight for the second half of a DAZN doubleheader that began in Nottingham, England. In the main event, Diego Pacheco, ranked #1 by the WBO at super middleweight, continued his ascent toward a world title with a unanimous decision over Steven Nelson.

Pacheco glides round the ring smoothly whereas Nelson wastes a lot energy with something of a herky-jerky style. However, although Nelson figured to slow down as the fight progressed, he did some of his best work in rounds 11 and 12. Fighting with a cut over his left eye from round four, a cut that periodically reopened, the gritty Nelson fulfilled his promise that he would a fight as if he had everything to lose if he failed to win, but it just wasn’t enough, even after his Omaha homie Terence “Bud” Crawford entered his corner before the last round to give him a pep talk (back home in North Omaha, Nelson runs the B&B (Bud and Bomac) Sports Academy.

All three judges had it 117-111 for Pacheco who mostly fought off his back foot but landed the cleaner punches throughout. A stablemate of David Benavidez and trained by David’s father Jose Benevidez Sr, Pacheco improved to 23-0 (18). It was the first pro loss for the 36-year-old Nelson (20-1).

Semi wind-up

Olympic gold medalist Andy Cruz, who as a pro has never fought a match slated for fewer than 10 rounds, had too much class for Hermosillo, Mexico’s rugged Omar Salcido who returned to his corner with a puffy face after the fourth stanza, but won the next round and never stopped trying. The outcome was inevitable even before the final round when Salcido barely made it to the final gun, but the Mexican was far more competitive than many expected.

The Cuban, who was 4-0 vs. Keyshawn Davis in closely-contested bouts as an amateur, advanced his pro record to 5-0 (2), winning by scores by 99-91 and 98-92 twice. Salido, coming off his career-best win, a 9th-round stoppage of former WBA super featherweight title-holder Chris Colbert, falls to 20-2.

Other TV bouts

Ernesto “Tito” Mercado, a 23-year-old super lightweight, aims to become the next world champion from Pomona, California, following in the footsteps of the late Richie Sandoval and Sugar Shane Mosely, and based on his showing tonight against former Beijing Olympian and former two-division title-holder Jose Pedraza, he is well on his way.

After three rounds after what had been a technical fight, Mercado (17-0, 16 KOs) knocked Pedraza off his pins with an overhand right followed by short left hand. Pedraza bounced back and fell on his backside. When he arose on unsteady legs, the bout was waived off. The official time was 2:08 of round four and the fading, 35-year-old Pedraza (29-7-1) was saddled with his third loss in his last four outings.

The 8-round super lightweight clash between Israel Mercado (no relation to “Tito”) and Leonardo Rubalcava was fan-friendly skirmish with many robust exchanges. When the smoke cleared, the verdict was a majority draw. Mercado got the nod on one card (76-74), but was overruled by a pair of 75-75 scores.

Mercado came out strong in the opening round, but suffered a flash knockdown before the round ended. The referee ruled it a slip but was overruled by replay operator Jay Nady and what would have been a 10-9 round for Mercado became a 10-8 round for Rubalcava. Mercado lost another point in round seven when he was penalized for low blows.

The scores were 76-74 for Mercado (11-1-2) and 75-75 twice. The verdict was mildly unpopular with most thinking that Mercado deserved the nod. Reportedly a four-time Mexican amateur champion, Rubalcava (9-0-1) is trained by Robert Garcia.

Also

New Matchroom signee Nishant Dev, a 24-year-old southpaw from India, had an auspicious pro debut (pardon the cliché). Before a beaming Eddie Hearn, Dev stopped Oakland’s Alton Wiggins (1-1-1) in the opening round. The referee waived it off after the second knockdown.

Boxers from India have made large gains at the amateur level in recent years and Matchroom honcho Eddie Hearn anticipates that Dev, a Paris Olympian, will be the first fighter from India to make his mark as a pro.

Undefeated Brooklyn lightweight Harley Mederos, managed by the influential Keith Connolly, scored his seventh knockout in eight tries with a brutal third-round KO of Mexico’s Arturo de Isla.

A left-right combination knocked de Isla (5-3-1) flat on his back. Referee Raul Caiz did not bother to count and several minutes elapsed before the stricken fighter was fit to leave the ring. The official time was 1:27 of round three.

In the opener, Newark junior lightweight Zaquin Moses, a cousin of Shakur Stevenson, improved to 2-0 when his opponent retired on his stool after the opening round.

Photo credit: Melina Pizano / Matchroom

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Najee Lopez Steps up in Class and Wins Impressively at Plant City

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Garry Jonas’ ProBox series returned to its regular home in Plant City, Florida, tonight with a card topped by a 10-round light heavyweight match between fast-rising Najee Lopez and former world title challenger Lenin Castillo. This was considered a step-up fight for the 25-year-old Lopez, an Atlanta-born-fighter of Puerto Rican heritage. Although the 36-year-old Castillo had lost two of his last three heading in, he had gone the distance with Dimitry Bivol and Marcus Browne and been stopped only once (by Callum Smith).

Lopez landed the cleaner punches throughout. Although Castillo seemed unfazed during the first half of the fight, he returned to his corner at the end of round five exhibiting signs of a fractured jaw.

In the next round, Lopez cornered him against the ropes and knocked him through the ropes with a left-right combination. Referee Emil Lombardo could have stopped the fight right there, but he allowed the courageous Castillo to carry on for a bit longer, finally stopping the fight as Castillo’s corner and a Florida commissioner were signaling that it was over.

The official time was 2:36 of round six. Bigger fights await the talented Lopez who improved to 13-0 with his tenth win inside the distance. Castillo declined to 25-7-1.

Co-Feature

In a stinker of a heavyweight fight, Stanley Wright, a paunchy, 34-year-old North Carolina journeyman, scored a big upset with a 10-round unanimous decision over previously unbeaten Jeremiah Milton.

Wright carried 280 pounds, 100 pounds more than in his pro debut 11 years ago. Although he was undefeated (13-0, 11 KOs), he had never defeated an opponent with a winning record and his last four opponents were a miserable 19-48-2. Moreover, he took the fight on short notice.

What Wright had going for him was fast hands and, in the opening round, he put Milton on the canvas with a straight right hand. From that point, Milton fought tentatively and Wright, looking fatigued as early as the fourth round, fought only in spurts. It seemed doubtful that he could last the distance, but Milton, the subject of a 2021 profile in these pages, was wary of Wright’s power and unable to capitalize. “It’s almost as if Milton is afraid to win,” said ringside commentator Chris Algieri during the ninth stanza when the bout had devolved into a hugfest.

The judges had it 96-93 and 97-92 twice for the victorious Wright who boosted his record to 14-0 without improving his stature.

Also

In the TV opener, a 10-round contest in the junior middleweight division, Najee Lopez stablemate Darrelle Valsaint (12-0, 10 KOs) scored his career-best win with a second-round knockout of 35-year-old Dutch globetrotter Stephen Danyo (23-7-3).

A native Floridian of Haitian descent, the 22-year-old Valsaint was making his eighth start in Plant City. He rocked Danyo with a chopping right hand high on the temple and then, as Danyo slumped forward, applied the exclamation point, a short left uppercut. The official time was 2:17 of round two.

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Japanese Superstar Naoya Inoue is Headed to Vegas after KOing Ye Joon Kim

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Japan’s magnificent Naoya Inoue, appearing in his twenty-fourth title fight, scored his 11th straight stoppage tonight while successfully defending his unified super bantamweight title, advancing his record to 29-0 (26 KOs) at the expense of Ye Joon Kim. The match at Tokyo’s Ariake Arena came to an end at the 2:25 mark of round four when U.S. referee Mark Nelson tolled “10” over the brave but overmatched Korean.

Kim, raised in a Seoul orphanage, had a few good moments, but the “Monster” found his rhythm in the third round, leaving Kim with a purplish welt under his left eye. In the next frame, he brought the match to a conclusion, staggering the Korean with a left and then finishing matters with an overhand right that put Kim on the seat of his pants, dazed and wincing in pain.

Kim, who brought a 21-2-2 record, took the fight on 10 days’ notice, replacing Australia’s Sam Goodman who suffered an eye injury in sparring that never healed properly, forcing him to withdraw twice.

Co-promoter Bob Arum, who was in the building, announced that Inoue’s next fight would happen in Las Vegas in the Spring. Speculation centers on Mexico City’s Alan Picasso (31-0-1, 17 KOs) who is ranked #1 by the WBC. However, there’s also speculation that the 31-year-old Inoue may move up to featherweight and seek to win a title in a fifth weight class, in which case a potential opponent is Brandon Figueroa should he defeat former Inoue foe Stephen Fulton next weekend. In “olden days,” this notion would have been dismissed as the Japanese superstar and Figueroa have different promoters, but the arrival of Turki Alalshikh, the sport’s Daddy Warbucks, has changed the dynamic. Tonight, Naoya Inoue made his first start as a brand ambassador for Riyadh Season.

Simmering on the backburner is a megafight with countryman Junto Nakatani, an easy fight to make as Arum has ties to both. However, the powers-that-be would prefer more “marination.”

Inoue has appeared twice in Las Vegas, scoring a seventh-round stoppage of Jason Moloney in October of 2020 at the MGM Bubble and a third-round stoppage of Michael Dasmarinas at the Virgin Hotels in June of 2021.

Semi-wind-up

In a 12-round bout for a regional welterweight title, Jin Sasaki improved to 19-1-1 (17) with a unanimous decision over Shoki Sakai (29-15-3). The scores were 118-110, 117-111, and 116-112.

Also

In a bout in which both contestants were on the canvas, Toshiki Shimomachi (20-1-3) edged out Misaki Hirano (11-2), winning a majority decision. A 28-year-old Osaka southpaw with a fan-friendly style, the lanky Shimomachi, unbeaten in his last 22 starts, competes as a super bantamweight. A match with Inoue may be in his future.

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