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RACHEL’S REVIEW of Premier Boxing Champions on NBC
A Review: Premier Boxing Champions
On the evening of Saturday, March 7th, those sitting in front of the television were treated to something that hasn’t happened in decades: boxing in primetime on network television.
The Overview
Al Haymon, a manager/advisor in the sport of boxing, bought airtime on NBC to showcase fighters in what has been titled Premier Boxing Champions (PBC). Together, Haymon and NBC put together a slick production featuring celebrity commentators, a big social media campaign and plenty of advertising to help build up the fights. In the main event, we saw Keith Thurman handily win over Robert Guerrero, and the undercard featured Adrien Broner easily taking a decision over John Molina Jr.
What This Could Mean for Boxing
As a real boxing fan, as opposed to a fair weather fan, I have a lot to say about this event. I’m familiar with all there is to love about boxing, and unfortunately all there is to despise. But after sleeping on it, and several long discussions with my husband, I’ve come away a little excited for one of the many possible futures for boxing.
At first glance, this event seems a little odd. What businessperson buys airtime to showcase an event on network television? Essentially, Haymon is paying NBC to air boxing, and this only makes sense if Haymon is some gazillionaire with money burning a hole in his pocket. But Haymon is a businessman, so making a profit is front and center. When you buy airtime, you’re taking the burden off of the network to go out and find sponsors. So we have to ask: Is this venture sustainable?
But that thinking is short-term. We have to think long-term. What possibly could be Haymon’s angle here?
Well, there are several angles, and for the sake of brevity I’m just going to focus on the most promising (believe me there’s an angle here that results in the PBC as a sanctioning body…please, just no).
So, let’s say that the first year of PBC on NBC is a success. Quality fights combined with a slick production bring in a slew of new fans to the sport. Now, these new fans aren’t willing to pay an extra dime for premier cable packages or PPVs. They’re satisfied with what they get on NBC. Sponsors start knocking on NBC’s door–they have products to sell and have taken notice that there’s an audience to sell to, and because of the slick production that’s kept to a PG rating they’re not scared to buy ad space.
So where do fighters want to fight? On a premier channel, where they’ll fight in front of the boxing fans that are tried and true, but a small group? Or on network television in front of the masses and the true fans? Obviously, you go where the people are, and that’s on network television. It doesn’t take too much for me to see a big move away from HBO and Showtime to network television.
Essentially, what will happen over time is that PBC on NBC becomes king of the hill so to speak, and everything else peters out until all we’re left with is PBC. At this point, PBC is now the equivalent of the NFL, MLB, NHL, etc. and Al Haymon is the commissioner.
This is kind of what I’ve always wanted. Imagine it: one champion in each weight class, the fights that need to happen actually happen, one set of rules for all. It’s blissful.
The key to this is the first year of PBC being a success. What does that look like? It looks like new fans, and a lot of them. The influx of new fans here has to be substantial.
What Worked and What Didn’t
So, what worked last night and what can NBC and company improve upon?
The production was slick. It felt big–like a real sporting event. We had familiar faces for our commentating team: Al Michaels and Marv Albert, both talented sports broadcasters, albeit a little rusty when it comes to boxing. We also had members of the boxing community on the commentating team: Sugar Ray Leonard, Laila Ali and BJ Flores all lended authenticity to the event. The quality of what we saw on our screens was great; we weren’t dealing with dropped feeds or losing high definition. NBC also went all out with the sound: Hans Zimmer was hired to try and give this event a feeling of importance and expectation (you shouldn’t really notice the soundtrack at these types of events, but hey, maybe the first time we heard the score for the NFL on FOX it was abrasive too).
They spared no expense in setting up the venue. Remember the Friday Night Fights where we could barely hear Teddy Atlas and Joe Tessitore because the ring itself was rocking and banging under the weight of the fighters? None of that on Saturday night. The ring was great, the lighting was great and all the extras (ring-walk ramps, Al Michaels’ desk, screens) were of good quality.
The time of the event. Boxing has tortured us tried and true fans for years, forcing hardworking Americans to stay up much later than necessary. Guess what boxing? Your fan base isn’t teens and twenty-somethings without jobs. NBC began their broadcast at 7:30 central time. When the event was over, I actually stayed up longer chatting about what happened instead of hurriedly brushing my teeth and falling into bed. You want people talking about your event.
The main event was a good fight. Sure, after seeing the sleep-inducing match that was Broner vs. Molina, the main event seemed like the greatest fight ever. But after sleeping on it, I think we can all agree it was a fun fight that Thurman easily won. (Please disregard this tweet from me last night: GREAT FIGHT! To my credit, I originally had three exclamation points on that, and scaled it back to just one.) New fans got to see two fighters who were active most of the rounds, a knockdown, and by the end, Guerrero found a way to get inside and give us some fun action. Oh, and let’s not forget: THE HEMOTOMA.
Choosing to forgo the ring card girls was a good choice as well. There’s no way you’re bringing in the masses while reducing four women to a few body parts. Out of all the major sports, boxing is the worst when it comes to objectifying women.
Last night there were no belts. This plays into the scenario above, where PBC becomes the equivalent of the NFL, MLB or NHL. Either PBC is going to become another sanctioning body with a belt to sell, or they become the only game in town. That’s the only choices given the fact that they refused to showcase the WBA belt Saturday night.
There was a lot to fix in this production too.
Marv Albert was clearly very rusty. He had trouble seeing the specifics of the action. What I mean by that is this: He could see that there were punches, but he couldn’t see what kind of punches they were (jab, uppercut, hook, who cares!?) and if they were even landing. I could never call a fight–there’s no way I could keep up with the speed of the action. But this is Marv Albert’s job, so he definitely needs to spend some time watching fights and calling them, preferably on his own time and not on mine.
NBC might want to take their commentating team to some local shows for practice. If I were them I would get in some real time for my commentating team, and even try out different combinations. Maybe Laila Ali needs to be part of the play-by-play team. Maybe Al Michaels should also join that play-by-play team and we lose Marv Albert. Maybe Sugar Ray Leonard is the guy you can pull in when you want and ask some questions, but he’s not there the whole time. Maybe you actually put a mic on Steve Farhood because he has more knowledge of boxing as a commentator than all five of the other people combined. Just some ideas. And can you imagine the stellar marketing move it would be to have Laila Ali as one the main commentators? Granted, she would need to be good at it, but if she could pull it off–wow.
If you’re going to have former boxing champions as commentators you should probably spend some time at the beginning of the broadcast teaching your new fan base who they are. Unless I’m talking to someone in their sixties, no one I talk to knows any names in boxing except Ali, Tyson, Foreman, Holyfield and Mayweather. I’m not even exaggerating.
The ring walks came across as odd. I didn’t mind that the fighters were alone. I get why NBC wanted this–they needed to exercise control, and I think we can all agree that ring walks have gotten a little out of control as of late. To be honest, I don’t come to boxing for ring walks, so this isn’t really a deal breaker for me. What NBC has to fix, is the fact that the night’s ring walks stuck out like a sore thumb. You can’t have that. An alternative might be to show the television audience a video of the fighter rather than he/she walking to the ring.
Adrien Broner. Do I even need to say anything else? Wow. Why would you take what’s on the bottom of the boxing barrel and showcase it for new fans on network television? Unless Haymon is planning on hiring a life coach for Broner, let’s have less of him on NBC. Actually, let’s just have none of him on NBC.
The fights themselves could have been better. I don’t know if Al Haymon made these fights, but I’m assuming he did, and I think we can all agree that matchmaking is not his forte. The main event turned out to be a solid bout for new fans. You got a knockdown, some blood and lots of activity. I would have appreciated an undercard with two bouts that included well-matched fighters instead of named fighters. I don’t care if their records are 15-10, give me two guys whose styles give us fireworks and I’m happy. If the future of PBC is Haymon boxers fighting tomato cans, you can count me out, as well as the rest of America because they’re not tuning in for that. Remember, for them these aren’t even “name” fighters–they don’t know who these guys are!
All in all, I think we can agree that PBC has the potential to be good for boxing. At the very least, it will just be more of the same, and in that case I’ll still be here week in, week out watching guys leaving it all in the ring.
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Skylar Lacy Blocked for Lamar Jackson before Making his Mark in Boxing
Skylar Lacy, a six-foot-seven heavyweight, returns to the ring on Sunday, Feb. 2, opposing Brandon Moore on a card in Flint, Michigan, airing worldwide on DAZN.
As this is being written, the bookmakers hadn’t yet posted a line on the bout, but one couldn’t be accused of false coloring by calling the 10-round contest a 50/50 fight. And if his frustrating history is any guide, Lacy will have another draw appended to his record or come out on the wrong side of a split decision.
This should not be construed as a tip to wager on Moore. “Close fights just don’t seem to go my way,” says the boxer who played alongside future multi-year NFL MVP Lamar Jackson at the University of Louisville.
A 2021 National Golden Gloves champion, Skylar Lacy came up short in his final amateur bout, losing a split decision to future U.S. Olympian Joshua Edwards. His last Team Combat League assignment resulted in another loss by split decision and he was held to a draw in both instances when stepping up in class as a pro. “In my mind, I’m still undefeated,” says Lacy (8-0-2, 6 KOs). “No one has ever kicked my ass.”
Lacy was the B-side in both of those draws, the first coming in a 6-rounder against Top Rank fighter Antonio Mireles on a Top Rank show in Lake Tahoe, Nevada, and the second in an 8-rounder against George Arias, a Lou DiBella fighter on a DiBella-promoted card in Philadelphia.
Lacy had the Mireles fight in hand when he faded in the homestretch. The altitude was a factor. Lake Tahoe, Nevada (officially Stateline) sits 6,225 feet above sea level. The fight with Arias took an opposite tack. Lacy came on strong after a slow start to stave off defeat.
Skylar will be the B-side once again in Michigan. The card’s promoter, former world title challenger Dmitriy Salita, inked Brandon Moore (16-1, 10 KOs) in January. “A capable American heavyweight with charisma, athleticism and skills is rare in today’s day and age. Brandon has got all these ingredients…”, said Salita in the press release announcing the signing. (Salita has an option on Skylar Lacy’s next pro fight in the event that Skylar should win, but the promoter has a larger investment in Moore who was previously signed to Top Rank, a multi-fight deal that evaporated after only one fight.)
Both Lacy and Moore excelled in other sports. The six-foot-six Moore was an outstanding basketball player in high school in Fort Lauderdale and at the NAIA level in college. Lacy was an all-state football lineman in Indiana before going on to the University of Louisville where he started as an offensive guard as a redshirt sophomore, blocking for freshman phenom Lamar Jackson. “Lamar was hard-working and humble,” says Lacy about the player who is now one of the world’s highest-paid professional athletes.
When Lacy committed to Louisville, the head coach was Charlie Strong who went on to become the head coach at the University of Texas. Lacy was never comfortable with Strong’s successor Bobby Petrino and transferred to San Jose State. Having earned his degree in only three years (a BA in communications) he was eligible immediately but never played a down because of injuries.
Returning to Indianapolis where he was raised by his truck dispatcher father, a single parent, Lacy gravitated to Pat McPherson’s IBG (Indy Boxing and Grappling) Gym on the city’s east side where he was the rare college graduate pounding the bags alongside at-risk kids from the city’s poorer neighborhoods.
Lacy built a 12-6 record across his two seasons in Team Combat League while representing the Las Vegas Hustle (2023) and the Boston Butchers (2024).
For the uninitiated, a Team Combat League (TCL) event typically consists of 24 fights, each consisting of one three-minute round. The concept finds no favor with traditionalists, but Lacy is a fan. It’s an incentive for professional boxers to keep in shape between bouts without disturbing their professional record and, notes Lacy, it’s useful in exposing a competitor to different styles.
“It paid the bills and kept me from just sitting around the house,” says Lacy whose 12-6 record was forged against 13 different opponents.
As a sparring partner, Lacy has shared the ring with some of the top heavyweights of his generation, e.g., Tyson Fury, Anthony Joshua and Dillian Whyte. He was one of Fury’s regular sparring partners during the Gypsy King’s trilogy with Deontay Wilder. He worked with Joshua at Derrick James’ gym in Dallas and at Ben Davison’s gym in England, helping Joshua prepare for his date in Saudi Arabia with Francis Ngannou and had previously sparred with Ngannou at the UFC Performance Center in Las Vegas. Skylar names traveling to new places as one of his hobbies and he got to scratch that itch when he joined Whyte’s camp in Portugal.
As to the hardest puncher he ever faced, he has no hesitation: “Ngannou,” he says. “I negotiated a nice price to spend a week in his camp and the first time he hit me I knew I should have asked for more.”
Lacy is confident that having shared the ring with some of the sport’s elite heavyweights will get him over the hump in what will be his first 10-rounder (Brandon Moore has never had to fight beyond eight rounds, having won his three 10-rounders inside the distance). Lacy vs. Moore is the co-feature to Claressa Shields’ homecoming fight with Danielle Perkins. Shields, basking in the favorable reviews accorded the big-screen biopic based on her first Olympic journey (“The Fire Inside”) will attempt to capture a title in yet another weight class at the expense of the 42-year-old Perkins, a former professional basketball player.
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Mizuki Hiruta Dominates in her U.S. Debut and Omar Trinidad Wins Too at Commerce
Japan’s Mizuki Hiruta smashed through Mexico’s Maribel Ramirez with ease in winning by technical decision and local hero Omar Trinidad continued his assault on the featherweight division on Friday.
Hiruta (7-0, 2 KOs), who prefers to be called “Mimi,” made her American debut with an impressive performance against Mexican veteran Maribel Ramirez (15-11-4) and retained the WBO super flyweight world title by unanimous decision at Commerce Casino in Commerce, Calif.
The pink-haired Japanese southpaw champion quickly proved to be quicker, stronger and even better than advertised. In the opening round Ramirez landed on the floor twice after throwing errant blows. On one instance, it could have been ruled a knockdown but it was not a convincing blow.
In the second round, Ramirez again attacked and again was met with a Hiruta check right hook and down went the Mexican. This time referee Ray Corona gave the eight-count and the fight resumed.
It was Hiruta’s third title defense but this time it was on American soil. She seemed nervous by the prospect of getting a favorable review from the more than 700 fans inside the casino tent.
For more than a year Hiruta has been training off and on with Manny Robles in the L.A. area. Now that she has a visa, she has spent considerable time this year learning the tricks of the trade. They proved explosively effective.
Though Mexico City’s Ramirez has considerable experience against world champions, she discovered that Hiruta was not easy to hit. Often, the Japanese champion would slip and counter with precision.
It was an impressive American debut, though the fight was stopped in the eighth round after a collision of heads. The scores were tallied and all three saw Hiruta the winner by scores of 80-71 twice and 79-72.
“I’m so happy. I could have done much more,” said Hiruta through interpreter Yuriko Miyata. “I wanted to do more things that Manny Robles taught me.”
Trinidad Wins Too
Omar Trinidad (18-0-1, 13 KOs) discovered that challenger Mike Plania (31-5, 18 KOs) has a very good chin and staying power. But over 10 rounds Trinidad proved to be too fast and too busy for the Filipino challenger.
Immediately it was evident that the East L.A. featherweight was too quick and too busy for Plania who preferred a counter-puncher attack that never worked.
“He was strong,” said Trinidad. “He took everything.”
After 10 redundant rounds all three judges scored for Trinidad 100-90 twice and 99-91. He retains the WBC Continental Americas title.
Other Bouts
Ali Akhmedov (23-1, 17 KOs) blasted out Malcolm Jones (17-5-1) in less than two rounds. A dozen punches by Akhmedov forced referee Thomas Taylor to stop the super middleweight fight.
Iyana “Roxy” Verduzco (3-0) bloodied Lindsey Ellis in the first round and continued the speedy assault in the next two rounds. Referee Ray Corona saw enough and stopped the fight in favor of Verduzco at 1:34 of the third round.
Gloria Munguilla (7-1) and Brook Sibrian (5-2) lit up the boxing ring with a nonstop clash for eight rounds in their light flyweight fight. Munguilla proved effective with a slip-and-counter attack. Sibrian adjusted and made the fight closer in the last four rounds but all three judges favored Munguilla.
More Winners
Joshua Anton, Tayden Beltran, Adan Palma, and Alexander Gueche all won their bouts.
Photos credit: Al Applerose
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Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More
Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More
Best wishes to the survivors of the Los Angeles wildfires that took place last week and are still ongoing in small locales.
Most of the heavy damage took place in the western part of L.A. near the ocean due to Santa Ana winds. Another very hot spot was in Altadena just north of the Rose Bowl. It was a horrific tragedy.
Hopefully the worst is over.
Pro boxing returns with 360 Boxing Promotions spotlighting East L.A.’s Omar Trinidad (17-0-1, 13 KOs) defending a regional featherweight title against Mike Plania (31-4, 18 KOs) on Friday, Jan. 17, at the Commerce Casino in Commerce, Calif.
“I’m the king of L.A. boxing and I’ll be ready to put on a show headlining again in the main event. This is my year, I’m ready to challenge and defeat any of the featherweight world champions,” said Trinidad.
UFC Fight Pass will stream the Hollywood Night fight card that includes a female world championship fight and other intriguing match-ups.
Tom Loeffler heads 360 Promotions and once again comes full force with a hot prospect in Trinidad. If you’re not familiar with Loeffler’s history of success, he introduced America to Oleksandr Usyk, Gennady “GGG” Golovkin and the brothers Wladimir and Vitaly Kltischko.
“We’ve got a wealth of international talent and local favorites to kick off our 2025 in grand style,” said Loeffler.
He knows talent.
Trinidad hails from the Boyle Heights area of East L.A. near the Los Angeles riverbed. Several fighters from the past came from that exact area including the first Golden Boy, Art Aragon.
Aragon was a huge gate attraction during the late 1940s until 1960. He was known as a lady’s man and dated several Hollywood starlets in his time. Though he never won a world title he did fight world champions Carmen Basilio, Jimmy Carter and Lauro Salas. He was more or less the king of the Olympic Auditorium and Los Angeles boxing during his career.
Other famous boxers from the Boyle Heights area were notorious gangster Mickey Cohen and former world champion Joey Olivo.
Can Trinidad reach world title status?
Facing Trinidad will be Filipino fighter Plania who’s knocked off a couple of prospects during his career including Joshua “Don’t Blink” Greer and Giovanni Gutierrez. The fighter from General Santos in the Philippines can crack and hold his own in the boxing ring.
It’s a very strong fight card and includes WBO world titlist Mizuki Hiruta of Japan who defends the super flyweight title against Mexican veteran Maribel Ramirez. It’s a tough matchup for Hiruta who makes her American debut. You can’t miss her with that pink hair and she has all the physical tools to make a splash in this country.
Two other female bouts are also planned, including light flyweight banger L.A.’s Gloria Munguilla (6-1) against Coachella’s Brook Sibrian (5-1) in a match set for six rounds. Both are talented fighters. Another female fight includes super featherweights Iyana “Right Hook Roxy” Verduzco (2-0) versus Lindsey Ellis (2-1) in another six-rounder. Ellis can crack with all her wins coming via knockout. Verduzco is a multi-national titlist as an amateur.
Others scheduled to perform are Ali Akhmedov, Joshua Anton, Adan Palma and more.
Doors open at 4:30 p.m.
Boxing and the Media
The sport of professional boxing is currently in flux. It’s always in flux but no matter what people may say or write, boxing will survive.
Whether you like Jake Paul or not, he proved boxing has worldwide appeal with monstrous success in his last show. He has media companies looking at the numbers and imagining what they can do with the sport.
Sure, UFC is negotiating a massive billion dollar deal with media companies, as is WWE, both are very similar in that they provide combat entertainment. You don’t need to know the champions because they really don’t matter. Its about the attractions.
Boxing is different. The good champions last and build a following that endures even beyond their careers a la Mike Tyson.
MMA can’t provide that longevity, but it does provide entertainment.
Currently, there is talk of establishing a boxing league again. It’s been done over and over but we shall see if it sticks this time.
Pro boxing is the true warrior’s path and that means a solo adventure. It’s a one-on-one sport and that appeals to people everywhere. It’s the oldest sport that can be traced to prehistoric times. You don’t need classes in Brazilian Jiujitsu, judo, kick boxing or wrestling. Just show up in a boxing gym and they can put you to work.
It’s a poor person’s path that can lead to better things and most importantly discipline.
Photos credit: Lina Baker
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