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Haymon Boxing on NBC

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Almost always, the place to be for a big fight card is in the arena. On the night of Saturday, March 7, the place to be was at home, watching on television.

Keith Thurman vs. Robert Guerrero and Adrien Broner vs. John Molina were credible, not remarkable, match-ups. But they highlighted what, in some respects, was the most significant televised fight card in decades: the rollout of Al Haymon’s plan to “take over” boxing.

Writing about Don King in the September 15, 1975, issue of Sports Illustrated, Mark Kram declared, “Don King is boxing, the man with the show, the man with the fistful of dollars and the imagination to match.”

Haymon, like King, is from Cleveland. Unlike King (who graduated from the Marion Correctional Institute after serving four years in prison for manslaughter), Haymon graduated from Harvard Business School. Right now, Haymon is the man with the show, the man with the fistful of dollars and the imagination to match. If he has his way, he might soon be boxing.

HBO was Haymon’s first bank. Then it was Showtime. Now he has venture capital support that’s believed to exceed $100,000,000. He no longer has to cajole network television executives into giving him dates. He simply buys them.

During the past few months, Haymon has orchestrated a heavy schedule of time buys on NBC, NBC Sports Network, CBS, CBS Sports Network, Spike, Bounce TV, and Telemundo. A time buy on ESPN2 is expected to be announced shortly. Haymon Boxing will also have dates on Showtime on a more traditional license-fee basis.

The time buys allow Haymon to bypass normal media filters in delivering his boxing programming to the public. In a sense, they’re similar to the paid infomercials that run on television at odd hours asking consumers to buy a five-CD set of “Golden Oldies.” Only here, Haymon’s investors hope to recoup their investment through the sale of advertising, pay-per-view fights, and (possibly) a subscription package and/or public stock offering.

March 7 marked the first fight card televised on NBC in prime-time since Larry Holmes defended his heavyweight championship with a 15-round decision over Carl Williams on May 20, 1985. The match-ups weren’t great. But they were were as good as lot of what boxing fans have seen lately on premium cable and far superior to the standard “free” fare.

Broner (who weighed in one pound over the 140-pound contract weight) entered the fight with a 29-and-1 record and 1 no contest. There was a time when Adrien was considered a potential superstar. Now, after being beaten down by a one-dimensional Marcos Maidana and looking lethargic in two subsequent outings, he’s known in some circles primarily for X-rated videos of himself that he posts on the Internet.

Molina, who’d lost four of his last seven outings, had been brought in to make Broner look good. John’s last victory was in 2013 against Jorge Pimentel (who has been on the short end in seven of his last eight fights). Molina has trouble against speed and movement. That didn’t augur well for his chances against Broner.

Broner-Molina was an inauspicious way for Haymon’s Premier Boxing Champions on NBC to start. Broner is a safety-first fighter who doesn’t take chances. He’s good at blowing out overmatched little guys and dancing rings around plodding opponents. But the latter has limited entertainment value, as evidenced by the fact that the crowd booed for much of the fight and also during Adrien’s post-fight interview.

Broner outlanded Molina 219 to 54 according to CompuBox and outpointed him on the judges’ scorecards 120-108, 120-108, 118-110. At the end of the bout, Sugar Ray Leonard (who’d been kind to Adrien in his earlier commentary) noted disapprovingly, “You have to close the show.” Broner didn’t.

Keith Thurman is an entertaining fighter who came into his contest against Robert Guerrero with 24 wins and 21 knockouts in 24 fights. Thurman’s power hasn’t had the same effect against credible opponents that it had against the men he fought earlier in his career. But under the tutelage of trainer Dan Birmingham, his boxing skills have improved significantly.

Guerrero began his career as a featherweight and has worked his way up to 147 pounds. Both men can be hit. Thurman hits harder.

The most damaging blow landed by Guerrero during the fight was an accidental head butt in round three that raised an ugly bump on the left side of Thurman’s forehead. Thurman avenged that affront in round nine with a right uppercut that put Guerrero on the canvas and opened an ugly cut over Robert’s left eye.

Guerrero fought back with the heart of a champion. He survived and, needing a knockout to win in round twelve, he went for a knockout. But there were few moments during the course of twelve rounds when when the outcome of the bout was in doubt. Thurman outlanded Guerrero 211 to 104, and outscored him 120-107, 118-108, 118-109.

But the fights were only part of the show. Virtually every aspect of Premier Boxing Champions on NBC was publicized and subjected to scrutiny.

Three iconic sports personalities formed the core of the announcing team.

Al Michaels implanted himself in the consciousness of sports fans at the 1980 Winter Olympics with his call of the United States men’s hockey team victory over the Soviet Union (“Do you believe in miracles!”). He’s one of the best in the business at calling sports, most notably Major League Baseball and NFL football. But that wasn’t his role here. Instead, he hosted the telecast from a glitzy in-arena set, following a script that didn’t do justice to his considerable acumen and persona.

Marv Albert handled the blow-by-blow chores. Like Michaels, Albert is sportscasting royalty. His resume begins with the NBA and covers every major sport, including boxing. Marv seemed a bit rusty on Saturday night, not having fully updated his encyclopedic knowledge with regard to the minutiae of boxing.

Ray Leonard, in addition to being one of the greatest fighters ever, is articulate and smooth behind a microphone. He and Albert haven’t fully jelled yet, but they will.

B.J. Flores is engaging but was one voice too many in the booth.

Kenny Rice tended to repeat official pre-scripted story lines. After his pre-fight interview with Broner, Rice informed viewers: “We’re seeing a calmer Adrien Broner.”

Laila Ali was there to provide a female presence and a bit of Ali magic. But for the most part, she did little more than state the obvious. After the first round of Broner-Molina (in which Molina landed one punch), Laila informed viewers that Molina’s corner was “not happy with his connectivity in that round.”

Referee Steve Smoger provided an occasional useful rules interpretation.

It would have been appropriate to have some editorial reference – perhaps by Al Michaels – regarding Al Haymon’s master plan. That was an obvious and calculated omission.

Haymon Boxing poured an enormous amount of money into production of the telecast. There was a huge floor set augmented by giant video screens. Twenty-seven cameras caught the action from every possible angle under enhanced lighting.

The telecast tried for a UFC-WWE feel. Academy-Award winner Hans Zimmer wrote the signature music. The Lion King, Gladiator, and The Dark Night Trilogy are among Zimmer’s screen-score credits. If the Premier Boxing Champions music sounded evocative of The Contender, it’s because he also wrote that music.

One of the production innovations was not effective. NBC had trumpeted the use of a 360-degree over-the-ring video rig with 36 still cameras to offer a moving panoramic view of the action. But when pieced together, the photos had the feel of a not-very-good video game from the 1980s.

In a nod to The Contender, the fighters walked to the ring alone. That seemed unnecessarily contrived. A fighter’s corner men should take that walk with him.

There were no round-card girls and no visible ring announcer. If Premier Boxing Champions is going to continue using a disembodied voice to impart information to fans, the voice should be more authoritative than the one heard on Saturday night.

I love the fact that Haymon Boxing eliminated the mob that pours into the ring before and after fights. There were no people in the ring shouting, “You da man.” No sanctioning body officials shamelessly draping T-shirts and phony belts over the combatants. No promoters, managers, commissioners, or mistresses jockeying for position in front of the camera.

Thank you, Al Haymon. I hope every network that televises boxing follows your lead on that one.

Now let’s return to numbers; only this time, the numbers revolve around dollars, not punches.

Haymon Boxing isn’t doing business as usual, but it is a business. The idea is to make money.

It was expected that advertising sales would be weak for the first NBC fight card, and they were. The promotion had difficulty selling ad time.

There were a handful of commercials for Nissan, Mazda, Lincoln, McDonald’s, and Verizon-Fios, as well as some Corona spots. But the Corona commercials were part of a broader sponsorship deal that included logo placement on the ring canvas. Many of the commercials that aired in New York (where this writer watched the telecast) were local rather than national and were for fringe enterprises. There was also the oddity of seeing two commercials hawking tickets for Wladimir Klitschko versus Bryant Jennings (which will be televised on HBO) and two more commercials offering Time Warner Cable customers the opportunity to subscribe to HBO at a special rate.

In other slots where ideally there would have been commercials, viewers saw dozens of promos for NBC programming, PCB fighters, and future PCB shows.

Ad sales are dictated in large measure by ratings. There were full-page ads for the March 7 telecast in the New York Times, Sports Illustrated, and other publications. NBC ran promotional spots in advance of the show.

Interim ratings released on Monday indicate that the NBC telecast averaged 3,400,000 viewers. That trailed two CSI reruns and an episode of 48 Hours on CBS as well as a rerun of 20/20 and In An Instant on ABC. For purposes of further comparison, NBC as a network averaged 4,800,000 viewers on Saturday nights in 2014.

Haymon Boxing expects to lose money on many of its early fight cards. March 7 was considered a loss leader, and it lost. Factoring in undercard costs, the fighters’ purses totaled roughly $4,000,000. There were large production and promotional expenses.

Haymon is said to be looking at an initial term of three-to-four years before evaluating the overall success of his effort. He knows that hardcore boxing fans will watch Premier Boxing Champions in each of its incarnations. But his target audience isn’t boxing junkies. It’s the general sports fan that he needs and covets. That’s why Al Michaels and Marv Albert are part of the NBC package.

There will be more bells and whistles as Premier Champions Boxing unfolds. Viewers have been told to expect that, in some jurisdictions, referees will wear a tiny camera mounted on a headband. There’s also talk of a dubious technology that might accurately estimate the speed of punches but is less likely to accurately estimate their force.

All of that is window dressing. At the end of the day, it’s about the fights. It would have been nice if the fights on March 7 had been more entertaining. Neither Thurman nor Broner did much to implant himself in the consciousness of the general sports public. Next time out, it would be great to see Thurman vs. Broner; not Thurman and Broner vs. two more “B-side” opponents. Not only would that be entertaining and attract viewers; it would add millions of dollars to the value of the winner as a future Floyd Mayweather pay-per-view opponent.

Boxing fans and Haymon’s investors have different priorities. Haymon’s investors want to make money. Boxing fans want to see good fights. These goals aren’t necessarily irreconcilable. Ideally, they will coincide.

If Haymon succeeds in pushing boxing back into the consciousness of mainstream sports fans, it will be good for Haymon and good for boxing. Beyond that, one has to ask, will he use the power of his purse to honor the essence and best traditions of the sport? Will he make quality fights available to the public free of charge on a regular basis? Will he make a sincere effort to eliminate the use of illegal performance-enhancing drugs from boxing? Or will he promote mismatches, find creative new ways to separate fans from their dollars, corrupt the sport’s already-inadequate drug-testing protocols, play an illegal shell game with dollars, and substitute one group of bogus beltholders for another?

Al Haymon interviews are scarcer than hen’s teeth. But twenty years ago, he sat for a Q&A with Ebony Men (an offshoot of Ebony magazine).

In that interview, Haymon spoke of his role as a music promoter and declared, “Promoters are viewed as shady characters. I had the opportunity to represent something fresh and new to the artists. I don’t imagine a lot of information is being provided about this industry because it’s not a conventional industry for people of higher education to pursue. Black people – if they knew how much money was in it and how much opportunity there was and how fertile the ground was and how successful and influential one could become by being in it – then perhaps more would be in it. The entertainment industry, and professional sports particularly, represent an area where we are basically the natural resource. When you have an industry that offers high returns, you’re going to have high risk. We have to be willing to take those risks because, believe me, the opportunities are there. I saw the potential. I saw, if done right, one could make a lot of money and control a good deal of commerce and have a business.”

Sound familiar?

Thomas Hauser can be reached by email at thauser@rcn.com. His most recent book – Thomas Hauser on Boxing – was published by the University of Arkansas Press.

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Thomas Hauser is the author of 52 books. In 2005, he was honored by the Boxing Writers Association of America, which bestowed the Nat Fleischer Award for career excellence in boxing journalism upon him. He was the first Internet writer ever to receive that award. In 2019, Hauser was chosen for boxing's highest honor: induction into the International Boxing Hall of Fame. Lennox Lewis has observed, “A hundred years from now, if people want to learn about boxing in this era, they’ll read Thomas Hauser.”

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The Ortiz-Bohachuk Thriller has been named the TSS 2024 Fight of The Year

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The Aug. 10 match in Las Vegas between Knockout artists Vergil Ortiz Jr and Serhii Bohachuk seemingly had scant chance of lasting the 12-round distance. Ortiz, the pride of Grand Prairie, Texas, was undefeated in 21 fights with 20 KOs. Bohachuk, the LA-based Ukrainian, brought a 24-1 record with 23 knockouts.

In a surprise, the fight went the full 12. And it was a doozy.

The first round, conventionally a feeling-out round, but was anything but. “From the opening bell, [they] clobbered each other like those circus piledriver hammer displays,” wrote TSS ringside reporter David A. Avila.

In this opening frame, Bohachuk, the underdog in the betting, put Ortiz on the canvas with a counter left hook. Of the nature of a flash knockdown, it was initially ruled a slip by referee Harvey Dock. With the benefit of instant replay, the Nevada State Athletic Commission overruled Dock and after four rounds had elapsed, the round was retroactively scored 10-8.

Bohachuk had Ortiz on the canvas again in round eight, put there by another left hook. Ortiz was up in a jiff, but there was no arguing it was a legitimate knockdown and it was plain that Ortiz now trailed on the scorecards.

Aware of the situation, the Texan, a protégé of the noted trainer Robert Garcia, dug deep to sweep the last four rounds. But these rounds were fused with drama. “Every time it seemed the Ukrainian was about to fall,” wrote Avila, “Bohachuk would connect with one of those long right crosses.”

In the end, Ortiz eked out a majority decision. The scores were 114-112 x2 and 113-113.

Citing the constant adjustments and incredible recuperative powers of both contestants, CBS sports combat journalist Brian Campbell called the fight an instant classic. He might have also mentioned the unflagging vigor exhibited by both. According to CompuBox, Ortiz and Bohachuk threw 1579 punches combined, landing 490, numbers that were significantly higher than the early favorite for Fight of the Year, the March 2 rip-snorter at Verona, New York between featherweights Raymond Ford and Otabek Kholmatov (a win for Ford who pulled the fight out of the fire in the final minute).

Photo credit: Al Applerose

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Women’s Prizefighting Year End Review: The Best of the Best in 2024

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Women’s Prizefighting Year End Review: The Best of the Best in 2024

It’s the end of the year.

Here are our awards for the best in women’s boxing. But first, a rundown on the state of the sport.

Maybe its my imagination but it seems that fewer female fights of magnitude took place in 2024 than in previous years.

A few promoters like 360 Promotions increased their involvement in women’s boxing while others such as Matchroom Boxing and Golden Boy Promotions seem stagnant. They are still staging female bouts but are not signing new additions.

American-based promotion company Top Rank, actually lost 50 percent of their female fighter roster when Seniesa Estrada, the undisputed minimumweight champion, retired recently. They still have Mikaela Mayer.

A promotion company making headlines and creating sparks in the boxing world is Most Valuable Promotions led by Jake Paul and Nakisa Bidarian. They signed Amanda Serrano and have invested in staging other female fights

This year, the top streaming company Netflix gambled on sponsoring Jake Paul versus Mike Tyson, along with Amanda Serrano versus Katie Taylor and hit a monster home run. According to Netflix metrics an estimated 74 million viewers watched the event that took place on Nov. 16 at Arlington, Texas.

“Breaking records like this is exactly what MVP was built to do – bring the biggest, most electrifying events to fans worldwide,” said Nakisa Bidarian co-founder of MVP.

History was made in viewership and at the gate where more than 70,000 fans packed AT&T Stadium for a record-setting $17.8 million in ticket sales outside of Las Vegas. It was the grand finale moment of the year.

Here are the major contributors to women’s boxing in 2024.

Fighter of the Year: Amanda Serrano

Other candidates: Katie Taylor, Claressa Shields, Franchon Crews, Dina Thorslund, and Yesica Nery Plata.

Amanda Serrano was chosen for not only taking part in the most viewed female title fight in history, but also for willingly sacrificing the health of her eye after suffering a massive cut during her brutal war with Taylor. She could have quit, walked away with tons of money and be given the technical decision after four rounds. She was ahead on the scorecards at that moment.

Instead, Serrano took more punches, more head butts and slugged her way through 10 magnificent and brilliant rounds against the great Taylor. Fans worldwide were captivated by their performance. Many women who had never watched a female fight were mesmerized and inspired.

Serrano once again proved that she would die in the ring rather than quit. Women and men were awed by her performance and grit. It was a moment blazed in the memories of millions.

Amanda Serrano is the Fighter of the Year.

Best Fight of the Year – Amanda Serrano versus Katie Taylor 2

Their first fight that took place two years ago in Madison Square Garden was the greatest female fight I had ever witnessed. The second fight surpassed it.

When you have two of the best warriors in the world willing to showcase their talent for entertainment regardless of the outcome, it’s like rubbing two sticks of dynamite together.

Serrano jumped on Taylor immediately and for about 20 seconds it looked like the Irish fighter would not make the end of the first round. Not quite. Taylor rallied behind her stubborn determination and pulled out every tool in her possession: elbows, head butts, low blows, whatever was needed to survive, Taylor used.

It reminded me of an old world title fight in 2005 between Jose Luis Castillo a master of fighting dirty and Julio Diaz. I asked about the dirty tactics by Castillo and Diaz simply said, “It’s a fight. It’s not chess. You do what you have to do.”

Taylor did what she had to do to win and the world saw a magnificent fight.

Other candidates: Seniesa Estrada versus Yokasta Valle, Mikaela Mayer versus Sandy Ryan, and Ginny Fuchs vs Adelaida Ruiz.

KO of the Year – Lauren Price KO3 Bexcy Mateus.

Dec. 14, in Liverpool, England.

The IBO welterweight titlist lowered the boom on Bexcy Mateus sending her to the floor thrice. She ended the fight with a one-two combination that left Mateus frozen while standing along the ropes. Another left cross rocket blasted her to the ground. Devastating.

Other candidates: Claressa Shields KO of Vanessa LePage-Joanisse, Gabriela Fundora KO of Gabriela Alaniz, Dina Thorslund vs Mary Romero, Amanda Serrano KO of Stevie Morgan.

Pro’s Pro Award – Jessica Camara

Jessica Camara defeated Hyun Mi Choi in South Korea to win the WBA gold title on April 27, 2024. The match took place in Suwon where Canada’s Camara defeated Choi by split decision after 10 rounds.

Camara, who is managed by Brian Cohen, has fought numerous champions including Kali Reis, Heather Hardy and Melissa St. Vil. She has become a pro fighter that you know will be involved in a good and entertaining fight and is always in search of elite competition. She eagerly accepted the fight in South Korea against Choi. Few fighters are willing to do that.

Next up for Camara is WBC titlist Caroline Dubois set for Jan. 11, in Sheffield, England.

Electric Fighters Club

These are women who never fail to provide excitement and drama when they step in the prize ring. When you only have two-minute rounds there’s no time to run around the boxing ring.

Here are some of the fighters that take advantage of every second and they do it with skill:

Gabriela Fundora, Mizuki Hiruta, Ellie Scotney, Lauren Price, Clara Lescurat, Adelaida Ruiz, Ginny Fuchs, Mikaela Mayer, Yokasta Valle, Sandy Ryan, Chantelle Cameron, Ebanie Bridges, Tsunami Tenkai, Dina Thorslund, Evelin Bermudez, Gabriela Alaniz, Caroline Dubois, Beatriz Ferreira, and LeAnna Cruz.

Claressa Shields Movie and More

A motion picture based on Claressa Shields titled “The Fire Inside” debuts on Wednesday, Dec. 25, nationwide. Most boxing fans know that Shields has world titles in various weight divisions. But they don’t know about her childhood and how she rose to fame.

Also, Shields (15-0, 3 KOs) will be fighting Danielle Perkins (5-0, 2 KOs) for the undisputed heavyweight world championship on Sunday Feb. 2, at Dort Financial Center in Flint, Michigan. DAZN will stream the Salita Promotions fight card.

“Claressa Shields is shining a spotlight on Flint – first on the big screen and then in the ring on Sunday, February 2,” said event promoter Dmitriy Salita, president of Salita Promotions. “Claressa leads by example. She is a trailblazer and has been an advocate for equality since she was a young lady. This event promises to be one of the most significant sporting and cultural events of the year. You don’t want to miss it, either live, in person or live on DAZN.”

Shields is only 29 years old and turns 30 next March. What more can she accomplish?

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Lucas Bahdi Forged the TSS 2024 Knockout of the Year

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A Knockout of the Year doesn’t have to be a one-punch knockout, but it must arrive with the suddenness of a thunderclap on a clear day and the punch or punches must be so harsh as to obviate the need for a “10-count.” And, if rendered by an underdog, that makes the KO resonate more loudly.

Within these parameters, Lucas Bahdi’s knockout of Ashton “H2O” Sylva still jumped off the page. The thunderclap happened on July 20 in Tampa, Florida, on a show promoted by Jake Paul with Paul and the great Amanda Serrano sharing the bill against soft opponents in the featured bouts.

The 30-year-old Bahdi (16-0, 14 KOs) and the 20-year-old Sylva (11-0, 9 KOs) were both undefeated, but Bahdi was accorded scant chance of defeating Jake Paul’s house fighter.

Sylva was 18 years old and had seven pro fights under his belt, winning all inside the distance, when he signed with Paul’s company, Most Valuable Promotions, in 2022. “We believe that Ashton has that talent, that flashiness, that style, that knockout power, that charisma to really be a massive, massive, superstar…” said the “Problem Child” when announcing that Sylva had signed with his company.

Jake Paul was so confident that his protege would accomplish big things that he matched Sylva with Floyd “Kid Austin” Schofield. Currently 18-0 and ranked #2 by the WBA, Schofield was further along than Sylva in the pantheon of hot lightweight prospects. But Schofield backed out, alleging an injury, opening the door to a substitute.

Enter Lucas Bahdi who despite his eye-catching record was a virtual unknown. This would be his first outing on U.S. soil. All of his previous bouts were staged in Mexico or in Canada, mostly in his native Ontario province. “My opponent may have changed,” said Sylva who hails from Long Beach, California, “but the result will be the same, I will get the W and continue my path to greatness.”

The first five rounds were all Sylva. The Canadian had no antidote for Sylva’s speed and quickness. He was outclassed.

Then, in round six, it all came unglued for the precocious California. Out of the blue, Bahdi stiffened him with a hard right hand. Another right quickly followed, knocking Sylva unconscious. A third punch, a sweeping left, was superfluous. Jake Paul’s phenom was already out cold.

Sylva landed face-first on the canvas. He lay still as his handlers and medics rushed to his aid. It was scarifying. “May God restore him,” said ring announcer Joe Martinez as he was being stretchered out of the ring.

The good news is that Ashton “H2O” Silva will be able to resume his career. He is expected back in the ring as early as February. As for Lucas Bahdi, architect of the Knockout of the Year, he has added one more win to his ledger, winning a 10-round decision on the undercard of the Paul vs Tyson spectacle, and we will presumably be hearing a lot more about him.

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