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A Panel of Media Titans Scopes Out the New Face of Boxing in the Digital Era

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On Wednesday, October 17, HBO Sports vice president Peter Nelson showed up to the Marriott Marquis in midtown Manhattan to partake in a panel on “storytelling” in documentary film, as part of the Sports Business Journal’s annual media conference. Among the topics that Nelson broached were the record viewership that tuned into “Andre the Giant” and the inception of “Barbershop,” the new chat show produced by and featuring Lebron James.

But looming over the discussion like a dark cloud was the recent news that HBO Sports would forgo live boxing from their programming slate starting in 2019 — a shocking, although not completely unforeseen, announcement. Between budget cuts, expanded competition, and the exodus of elite talent, boxing at HBO had been on the decline for several years. Still for more than 40 years, the two were inextricable. Household names like Sugar Ray Leonard, Mike Tyson, Roy Jones Jr., Oscar de la Hoya, Manny Pacquiao, and Floyd Mayweather Jr. all, at one point, captured the zeitgeist by fighting on the premium channel. Indeed, long before its scripted series began stockpiling Emmys, HBO was associated with two things: movie reruns and boxing.

So finally, right before the end of the panel, the host, SBJ’s John Ourand, prodded Nelson to address the ungainly elephant in the room. “The idea of boxing not being on HBO is something that’s almost unthinkable,” began Ourand. “It’s been such a rich part of the network’s legacy. Take us through that decision. Why did you decide to step away?”

“Sure,” Nelson said, as he adjusted himself in his seat, “it wasn’t a subjective decision…”

Meanwhile that same day, 10 blocks south at Madison Square Garden, Mexican superstar Saul “Canelo” Alvarez was preparing for a press conference to announce his New York City debut on December 15 against Rocky Fielding. That was just the teaser. The real headline was that Alvarez had signed with the streaming platform DAZN for a staggering $365 million for 11 fights, or five years. John Skipper, DAZN executive chairman and ex-ESPN head, opened the presser by declaring that “Today represents a major shift in over-the-top sports content.” Alvarez, the biggest active draw in North America, has appeared exclusively on PPV — mostly on HBO — for the past five years going back to his fight with Floyd Mayweather Jr. in 2013. To see Alvarez fight once meant viewers had to pay upwards of $85, a hefty financial proposition. Now, it would cost viewers $10, or the price of a monthly subscription fee to DAZN.

“The only way to watch this fight is to download the DAZN app and activate it,” Skipper told The Sweet Science. “The first one’s free. The next ten, you’ll need to be a subscriber to DAZN to watch the fight.”

In a time in which cordcutting and rising rights fees have battered the traditional television model, streaming, or OTT, has been hailed as the new frontier of the sports media landscape. For the most part, its adherents are still striving to find the right balance between content and monetization. In the case of DAZN, the company is also at pains to create a public profile, as it remains virtually unknown in the United States, unlike, say, ESPN+, which benefits from its association with “The World Wide Leader in Sports.” That said, DAZN is fairly well known internationally, in countries such as Italy and Japan, where the company owns extensive baseball and soccer rights. The Alvarez signing, to some extent, provides an instant stimulus for their US enterprise.

DAZN is betting that they can convert the Alvarez PPV buyer into a DAZN subscriber. The logic, after all, is in their favor. Why pay $85 to see Alvarez fight once, when you can pay a fraction of that for not only Alvarez, but a host of other combat sports content for an entire month? (DAZN also owns global rights to Bellator). Skipper, though, acknowledged the marketing hurdles ahead. “We still have to find those (potential subscribers), activate them,” admitted Skipper. “But I think if you believe that the three plus million people (in his last three fights combined) who paid $85 dollars to watch ‘Canelo’ fight would be willing to pay a lot less to watch him fight, I think this is a game changer.”

In years past it would have been unfathomable to imagine boxing without HBO at its helm. But there it was, on Wednesday, in striking juxtaposition, a glimpse at the future of the sport without the premium cable giant: Alvarez leaping headlong into the booming streaming business with a quarter-billion dollar contract in his pocket; the HBO Sport head talking about documentaries at an industry convention.

Yet, as always, the sport moves on. The emergence of Fox as a boxing player, the continued commitment from Showtime, the growth of ESPN and ESPN+, and the arrival of well-heeled disruptors like DAZN, are signs that the business is more than prepared to fill the void left by HBO. Indeed, the shifting landscape in the sport is a microcosm of a larger ongoing media trend, and boxing, in many respects, finds itself in the middle of the mainstream muddle. To this end, the two-day SBJ conference in New York afforded a chance to view the latest developments in boxing from a more holistic perspective, to see it in relation to the larger sports world. The Sweet Science was on hand to listen to — and on occasion, speak with — top sports media executives from across the spectrum.

An Appetite for Live Sports

What was perhaps most ironic about the presence of Nelson at the conference was that for the most part his fellow speakers were evangelists for live sports programming. ESPN head Jimmy Pitaro set the tone when he declared, “Everybody in this room knows how important live sports are. Live sports are moving the needle more than anything else. Look at what the top 10, top 20 shows are every week.”

MLS Senior vice president Seth Bacon reiterated this belief. “Live sports are the center from which all cross-promotional content —storytelling, fandom — come back to,” said Bacon.

And Mark Shuken, president of Pac-12 Networks, expressed much of the same: “People like to talk about the DVR-proof nature of live sports, but I think it is that immediacy, that communal nature that you gotta be there now to see it. How are you taking part in the tribal nature of sports? People want to talk about it, especially in today’s landscape, sports are a great distraction.”

Given the current market for live sports, then, it is little wonder that those who own the content wield considerable leverage. “Rights holders are in the driver’s seat,” said Lindsey Ross, director of rights for FloSports. Most executives on hand see rights fees only continuing to rise. “I feel bad for some of my colleagues up here,” one executive joked. “Sports rights are expensive.”

In boxing, the bustling streaming market has been a boon to boxers. Previously unconnected boxers, like Tevin Farmer and Danny Roman, are now making career purses after signing with DAZN. For the first time in decades, the highest payday for a boxer — at any level — is no longer tied to an appearance on HBO or, for that matter, Showtime.

Of course, HBO’s reasons for leaving boxing are well justified. Citing internal research, Nelson suggested that boxing not only mattered very little to HBO subscribers, but that buying more fights would not improve the overall subscribership.“So in looking at that,” Nelson told Ourand, “it became impossible to ignore. You know, the old Peter Drucker line ‘there’s nothing so useless as doing efficiently that which should not be done at all.’”

Since DAZN began in September, few weekends have gone in which there were not multiple boxing cards occurring — sometimes concurrently — from all around the world, from a variety of competing platforms. Some observers are convinced that boxing has turned over a new leaf and that the latest streaming ventures are evidence of a healthy sport. But it remains to be seen how long this level of pace and volume will last.

Boxing “Beachhead”

During a panel on direct-to-consumer relations, Brian Socolow, legal counsel for DAZN and co-chair at the firm Loeb & Loeb, had this to say: “DAZN wants to be the Netflix of sports, not just boxing.” The statement is illuminating for a couple reasons. One, it shows that DAZN regards boxing as a steppingstone, albeit a very expensive one. Two, the comparison to the entertainment giant shows just how ambitious the company plans to be. (DAZN is owned by billionaire Len Blavatnik.)

“Certainly the consumer wants fighting sports,” continued Socolow, “ but the consumer also wants a whole lot more than that and you probably need that as a business model to expand beyond that.”

The expectation is that once major rights are up for negotiation, DAZN will bid aggressively for pieces of mainstream sports, like the NFL, NBA, and MLB. In the meantime, that is where boxing comes in.

Talking about DAZN’s entry into the US market through boxing and MMA, Socolow referred to the move as “beachhead,” business shorthand for the type of strategy in which an investment is made in small markets before pursuing larger ones. “Right now [DAZN’s] focus has been on boxing and fighting sports,” said Socolow. “I think it’s a good way as they come into the United States and get the beachhead (for combat sports). But I think the intent there is to grow beyond that. I think they have to.”

But there are big question marks as to whether DAZN will be able to carve out what they require from boxing, a perennially hostile territory. The list of failed endeavors in boxing, after all, from crass peddlers to honest do-gooders, runs longer than most Senate bills. For all the ballyhoo that accompanied their US announcement earlier in the spring, the first card DAZN launched featured Jessie Vargas against Thomas Dulorme in boxing-averse Chicago. And despite the bellicose courting from Hearn, DAZN was unable to persuade some of the biggest names aligned with the PBC, including Adrien Broner, Gervonta Davis, and the Charlo twins, to join its ranks. No doubt, DAZN has dramatically improved its standing with the signing of Alvarez, and together with the UK’s Anthony Joshua, the platform can claim to have the exclusive rights to the two biggest box office stars on both sides of the Atlantic. Outside of those fighters, however, their roster quickly thins out. The November 17 card featuring Brandon Rios and Gabriel Rosado, two fighters way past their primes, is a tacky exercise in hodgepodge and mediocrity, and characteristic of some of DAZN’s bottom-heavy rotation.

Yet part of their strategy seems to be working, at least as it pertains to the middleweight division. Three of the four major title belts belong to Alvarez and new signee Demetrius Andrade. The other title holder, Danny Jacobs, is currently a network free agent, but as he is promoted by Hearn, it is expected he will appear on DAZN before long. And if Gennady Golovkin decides to join as well, as reports indicate, his presence would then give DAZN a veritable hold on one of the more intriguing and competitive divisions in boxing.

Silicon Valley “Experiments”

Not everyone is as aggressive as DAZN.

When asked about the pressure to compete with highly-strapped competitors like DAZN, Portia Archer, NBC vice president of direct-to-consumer services, told The Sweet Science, “We’re not in the business of they do 65 (million), we’ll do 70 (million).” (Sports Gold, NBC’s subscription over-the-top service, currently offers ten sports, with three more soon to be added. While Archer acknowledged that her colleagues were currently working out a potential deal with promoter Main Events, boxing is not on the radar for the app).

Such sentiment extends beyond the traditional power players.

In a recent SBJ article, Ourand pointed out how Silicon Valley titans have yet to pursue sports rights in a vigorous way and remain generally in the experimental stage. “Amazon, Facebook, Twitter and Youtube have made sports investments in the United States,” wrote Ourand. “But they view those investments more as market tests than full-blown business strategies.”

This scenario largely describes what is going on at Facebook through its free VOD service Facebook Watch. Currently, Facebook, which also owns Instagram, has rights deals with the MLB, LPGA, Golden Boy Promotions, high school football games in Florida, and various soccer leagues.

Peter Hutton, Facebook’s newly-hired head of live sports programming, was on hand for the conference, and while he pointed out that the company was “very much [at] a listen, learn, watch, experiment stage,” he also insisted that their involvement with sports was not just a casual dalliance. “Whether it is South American soccer or whether it is major league baseball here in the US, there’s clearly a few bets being made and we’re looking at the data on the back of that,” Hutton told The Sweet Science. “I think it’s more important to say how do we integrate ourselves with a sport on a long time basis.”

Speaking specifically about boxing, Hutton explained that Facebook was not looking at boxing as “a short term, one fight, two fight sort of an experiment” and that he sees a natural affinity between the two.

“Boxing and Facebook is a quite an interesting story going forward,” Hutton explained. “If you think about the power of boxing it’s very much about creating stories and creating credibility about fights and therefore that social engagement around the fight is something that I think Facebook and Instagram and the rest of our platform can really be a part of. You need a dripfeed of information, you need that sense that what you’re going to watch is important and helping the boxers to tell that story and put regular content out before a fight and develop that route through watching a live experience. I think that is a really good balance, the sport and the social networks.”

One of the questions brought up in Ourand’s article is if social media companies actually need to own the content to live sports. Sports-leaning social media users, after all, constantly engage with sports content that is not owned by Facebook, like the NBA and NFL, say. Hutton believes that there are clear advantages to owning the content outright. In the case of boxing, given its relatively simple structure — a small circumscribed ring and two righters — Hutton sees an opportunity for Facebook to experiment with the actual live experience with their robust virtual reality technology. Facebook owns the virtual reality company Oculus and has bought hundreds of patents related to VR and augmented reality technology. In the end, Hutton wants to offer a sports product that is sui generis, that only Facebook can offer.

“We’ll look at the data through the deals that we’ve got through Golden Boy and see the popularity of the sport and how well it works,” said Hutton. “We don’t just want to show sport, we want to show sport that gives viewers a better experience and we want it to be positive. We don’t want it to be a worse version of what we’ve had historically.”

(Part of the Alvarez-DAZN signing called for guaranteed Golden Boy dates, so it is not immediately clear if Golden Boy will continue to work with Facebook.)

ESPN and Audience Expansion”

Drawing more viewers and subscribers is the mandate for any platform. But for a fixture like ESPN that has seen its viewership dwindle rapidly in recent years, the issue is existential. But during an interview with Ourand, Pitaro had some good news to share: For four quarters in a row, ESPN had seen a net subscriber decline. In other words, ESPN is still losing subscribers, just not as quickly as they once were.

One reason for that is likely because of ESPN+. Of all the streaming platforms operating in the United States, ESPN+ currently has the largest and most diverse portfolio of live sports under its belt. This includes mainstream sports such as NCAA basketball, NHL, MLB, and college football but also what ESPN head Pitaro, in a rare public appearance on the second day of the conference, described as “niche sports.”

“We’re interested in the pure point of big needle movers but we’re also just as interested in what’s now in the smaller niche sports,” said Pitaro. “So if you look on ESPN+ right now we have rugby, we have cricket, we have lacrosse, we have partnership with the Ivy League network.”

This also includes boxing — that is, Top Rank Boxing. The deal, struck back in 2017, was a major improvement on the usual club-fare shows that ESPN produced, namely through its Friday Night Fights series. ESPN would support Top Rank boxing through ancillary programming and a slew of primetime dates. Both parties seem to be enjoying a measure of success. Most recently in October, Terence Crawford-Jose Benavidez Jr. averaged 2.2 million viewers on a Saturday night, the second highest Top Rank-ESPN telecast since the beginning of their deal in 2017. Earlier this year, Top Rank and ESPN renewed their partnership with a seven year extension to showcase 54 live events through 2025.

Surprised by ESPN’s decision to strike up rights deals with combat sports entities, Ourand asked Pitaro, “If you would have told me 5 years ago that ESPN would have boxing programming and doing a deal with UFC I never have thought that would happen. What happened?

“Audience expansion,” Pitaro stated. “The main driver behind that deal was expanding our audience and presenting content that we think will speak to a younger generation.”

Pitaro singled out Top Rank president Todd duBoef for understanding exactly what their boxing programming needs to look like in order to attract more subscribers.

“Top Rank is run by a very progressive, a very intelligent guy named Todd duBoef,” said Pitaro, “and Todd is correctly focused on all the right things including expanding the reach, making boxing more popular around the globe and he believed that the best way to do that was partnering with ESPN.”

On ESPN+, Top Rank has shown fight cards from around the world, as far flung as Japan, Bulgaria and England. It also recently inked a deal with UK promoter Frank Warren to stream all of his fights on the app. All of which to say that there is an explicit corporate agenda in place for Top Rank, unlike its tenure with HBO, and that is to ensure that their fights drive subscribers to ESPN and ESPN+. So far, the results have been positive. In September, ESPN announced that the app had surpassed the one million subscriber mark, which many pundits considered impressive. (It should be pointed out that a reported roughly 300,000 of those subscriptions were brought in through ESPN’s existing paywall service, Insider).

Fragmentation

The current economic upswing in boxing — “it’s a great time to be a fighter,” is a common refrain heard around the industry — may taper out as initial investments flounder and the market comes back down to reality. Some executives were skeptical that the current proliferation of streaming platforms could be sustained in the long haul. “I don’t believe we’re going to find people who want 14 different type of OTT services,” said Hania Poole, vice president of BR Live, during a panel. Poole predicts that a degree of consolidation will be in order. “I think we’re going to go back to where television started with 3 or 4 networks. Sports becomes a premium piece of that package. Kind of like what the old world looked like but with a new delivery service, with one billing system, one password. I don’t see how this fragmentation can continue.”

NBC’s Archer was also similarly skeptical, but believed that the new model that streaming presents is here to stay. “Our fans are focused on customization and personalization. They really want something that is for them. I don’t see the interest in recreating something that they formally had. If we could keep that principle in mind and figure out what the right mix is so that you don’t have 15, or 20 or some unmanageable number (of apps), then perhaps (that will work).

The last thing an unregulated sport like boxing needs is more fragmentation, but the early signs suggest that the latest streaming deals have only reified the grand old political divisions. With Matchroom (and perhaps Golden Boy) now working exclusively with DAZN, Top Rank with ESPN, and PBC with Showtime and Fox, the current climate discourages collaboration. For example, neither a Terence Crawford vs. Errol Spence Jr. or an Anthony Joshua vs. Deontay Wilder fight is likely to materialize anytime soon because of conflicting broadcast alliances. Such conflicts are nothing new, but with promoters now incentivized to spur the subscriber base of their respective broadcasters, there is one less reason to come to together at the table. DAZN, for example, is not about to let Joshua, its marquee signee, hop over to Showtime/Fox to fight Wilder — not when it has a business to build.

Back in May, The Sweet Science asked Top Rank’s Todd duBoef if he had any intention to let 140-pound champion Jose Ramirez participate in the WBSS series to face the other top fighters in the division. duBeof’s response was instructive. “I’m building an enterprise here,” he answered. “Why would I work five years developing a product just to give it away?” If Top Rank feels that strongly about Ramirez, why should it be any different with Crawford?

HBO is gone, yes, and the boxing landscape may look more different than ever, but the same problems appear no closer to being solved.

Check out more boxing news on video at The Boxing Channel

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High Drama at Turning Stone where Ford Rallied to Overcome Kholmatov

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Top Rank Promotions was at the Turning Stone Resort and Casino in Verona, New York, tonight with a 9-bout card topped by a pair of world featherweight title fights. The main go for the WBA diadem vacated by Leigh Wood shaped up as a fan-friendly match and exceeded expectations. In a doozy of a fight, Raymond Ford pulled the fight out of the fire in the final minute, halting Otabek Kholmatov to become the third man from Camden, New Jersey to win a world title following in the footsteps of Jersey Joe Walcott and Dwight Muhammad Qawi.

This was a match with several twists and turns. Kholmatov, a 25-year-old Uzbek who resides in south Florida when he isn’t training with the Diaz brothers in the California desert, started fast, forcing Ford to change his tactics and become more of the aggressor. Heading into the final round, Kholmatov was ahead by three points on two of the scorecards while Ford had a 1-point advantage on the other. Moreover, it appeared as if the momentum had shifted back in favor of the Uzbek. But Ford, bleeding from a cut under his left eye, saved his best for last. He landed a punch that began a sequence that ended with Kholmatov turning his back on Ford as he reeled drunkenly into a corner post. There were 7 seconds remaining in the fight when referee Charlie Fitch waived it off.

Ford, with his promoter Eddie Hearn in attendance, improved his ledger to 15-0-1 with his eighth win inside the distance. It was the first pro loss for Kholmatov who had knocked out 11 of his previous 12 opponents and went to post a small favorite.

Co-Feature

The ESPN announcing crew created the impression that the IBF title fight between Luis Alberto Lopez and Reiya Abe was a 50/50 fight, but the oddsmakers who installed Lopez an 8/1 favorite knew better. Mexicali’s ever-improving Lopez, in his third defense of the title he won in England with an upset of Josh Warrington, dominated from the onset before ending matters in the opening minute of the eighth round.

Abe, 25-3-1 heading in, was making his first start outside Japan. It was all uphill for him after his left eye started to swell shut in the second round. Lopez, who improved to 30-2 (17 KOs) continued to stalk him and finally cranked up the juice in round eight, forcing referee Mark Nelson to step in and save Abe from future punishment. Nelson, to his everlasting credit, took the fight out of the hands of the ring doctor who was remiss in allowing the match to continue as long as it did.

UNDERCARD

A bloody welterweight contest slated for “10” between Atlanta’s Brian Norman Jr (25-0, 19 KOs heading in) and Detroit’s Janelson Bocachica (17-2-1) was called off after three rounds and declared a “no decision.”

Bocachica, blood streaming from a cut in the corner of his left eye, put Norman on the canvas with an overhand right in the opening frame. Norman hadn’t previously been knocked down. Over the next two rounds, Norman suffered a bad cut in the corner of his right eye and Bocachica suffered a cut on his hairline that bled profusely. Replays showed that Bocachica’s cuts were the result of accidental head buts and that Norman’s cut resulted from an elbow.

In a spirited 6-round junior welterweight match for Empire State bragging rights, Syracuse’s Bryce Mills (15-1, 5 KOs) turned away Buffalo’s Gerffred Ngayot, winning a unanimous decision by scores of 58-56 and 60-54 twice.

Mills, 22, brought a large contingent of fans and he rewarded them with a busy-bee performance that animated the crowd. A native of war-torn Congo who has lived in western New York since the age of six, Ngayot declined to 6-2.

In the first stoppage of the evening, Troy Isley, in his second fight with the noted trainer Brian “Bomac” McIntyre in his corner, halted Fresno’s Marcos Hernandez at the 1:30 mark of round seven. A counter right hand did the damage. Hernandez (16-7-2) stumbled face first to the canvas and although he beat the count, referee Mark Nelson properly said “enough.”

This was the best performance of his pro career by Isley (12-0, 5 KOs).

Twenty-year-old Las Vegas bantamweight Floyd “Cashflow” Diaz improved to 11-0 (3 KOs) with a unanimous decision over Puerto Rico’s Edwin Rodriguez (12-8-2). This was Cashflow’s first fight training under the aforementioned “Bomac.” A 30-year-old father of four who has never been stopped, Rodriguez was never in serious danger.

Tokyo Olympian Rohan Polanco, a Dominican who has been training in Massachusetts, advanced to 12-0 (7) with a dominant 8-round decision over Tarik Zaina. The scores were 78-72 and 79-71 twice. Polanco scored knockdowns in each of the last two rounds, the first more of a push but the second legitimate and he would have likely won by stoppage if the bout had lasted 10 seconds longer. It was the first pro loss for the Morocco-born Zaina (13-1-1) who fights out of Tijuana.

Las Vegas middleweight Nico Ali Walsh (10-1, 1 NC 5 KOs) won a workmanlike 6-round decision over Cincinnati’s Charles Stanford (7-6). The judges had it 59-55 and 60-54 twice.

Ali Walsh was making his second start with Ismael Salas in his corner. Stanford, 37, fought 15 days ago at Madison-Square Garden on the undercard of Foster-Nova, losing a 6-round decision to an undefeated opponent.

In the lid-lifter, heavyweight Brandon Moore (14-0, 8 KOs) won a ho-hum 8-round decision over flabby Utah trial horse Helamon Olguin (9-7-1).

Photo credit: Mikey Williams / Top Rank via Getty Images

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Jake Paul KOs Ryan Bourland but Amanda Serrano’s Fight Falls Out

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Jake Paul brought his brand of boxing to Puerto Rico along with Amanda Serrano but it wasn’t all roses and champagne despite another first round knockout by the influencer boxer on Saturday.

Puerto Rican seven-division titlist Serrano was forced to pull out of the featherweight world championship match due to a damaged cornea.

Doctors would not allow her to fight.

“I wanted to fight,” said a tearful Serrano.

No matter, Paul (9-1, 6 KOs) carried the show with a devastating knockout win over American cruiserweight Ryan Bourland (17-3, 6 KOs) before a sold-out crowd of more than 18,000 fans at Coliseo Jose Miguel Agrelot in San Juan.

Once again Paul fought a legitimate pro boxer and once again he mowed down another prizefighter via first round knockout. The continuously improving Paul who moved around like a seasoned veteran while punishing the body of Bourland.

Body shots followed by a blazing combination of blows proved too much for North Dakota’s Bourland. After several volleys of blows it was apparent that Paul had hurt the cruiserweight with a left hook to the chin and then a follow-up barrage had Bourland in a save-me-defensive stance. The referee stepped in and stopped the action at 2:37 of the first round.

“I was hoping for more rounds,” said Paul after the speedy knockout. “I’m just to glad to be in Puerto Rico.”

Now making his residence in Puerto Rico, the new age fighter stood behind Serrano as she explained to the crowd that she was not able to fight Germany’s Nina Meinke in the main event due to an eye injury. Apparently, it may have occurred during the braiding of her hair two days ago.

“I want to say I’m so sorry,” Serrano said in tears. “I’m a warrior and I would never agree to cancel a fight.”

Nina Meinke who was poised to challenge Serrano was surprised but supportive of Serrano.

“I’m so sorry. I’m absolutely gutted,” Meinke said.

Paul, whose company Most Valuable Promotions backs her, said that every fan in attendance could get refunds. He also said they would try and re-schedule Serrano versus Meinke in the future.

Other Bouts

Despite 12 rounds of holding and clinching WBO light flyweight titlist Jonathan “Bomba” Gonzalez (28-3-1) retained the title by unanimous decision over number one challenger Rene Santiago (12-4). It was a strange decision that saw Santiago land the clearer and more accurate punching. Both fighters are from Puerto Rico.

Puerto Rico’s Krystal Rosario (3-0) won a very close scrap against Los Angeles fighter Gloria Munguilla (5-1) by majority decision. Rosario was bigger, faster and stronger but Munguilla was able to connect at times with more flush punches.

Actor Wanna Walton (1-0-1) and Californian Joshua Torres (0-1-2) fought to a majority draw after four rounds in a super featherweight fight. Neither fighter fired many blows in the four-round affair.

Christopher Diaz (28-4, 18 KO+s) needed one round to figure out Headley Scott (18-2) before dropping him with a leaping left hook in the second round. After Scott beat the count Diaz connected with another left hook to end the fight.

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Avila Perspective, Chap. 274: Ryan Garcia and Devin Haney in Hollywood, Jake, Amanda and More

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HOLLYWOOD, Ca.- Adorned in a white suit, Ryan “King Ry” Garcia arrived on a big white horse followed by a handful of fair maidens dressed in various colors and some twirling hula hoops into the Avalon Theater on Vine Street on Thursday.

Inside the historic theater that once served as the Hollywood Canteen during World War 2, where actors like Humphrey Bogart, Bette Davis and Rita Hayworth greeted soldiers, but this time it was the boxing media waiting.

Garcia (24-1, 20 KOs) will challenge undefeated Devin Haney (31-0, 15 KOs) for the WBC super lightweight world title on April 20 at the Barclays Center in Brooklyn, New York. DAZN pay-per-view will stream the Golden Boy Promotions card.

It doesn’t get more Hollywood than this.

Inside the 97-year-old theater, once the two opposing factions arrived, the pageantry turned into a war of words, taunts and accusations.

This is boxing.

Aside from the taunts and words of derision tossed at each other, the Haney father and son combination admitted that Garcia was the one fighter willing to fight Devin.

“He (Garcia) raised his hand when no one else did,” said Bill Haney the father.

Devin Haney sat next to his father on the stage anxious as ever to prove his talent in the prize ring. After his victory over Regis Prograis that followed wins over Vasyl Lomachenko and George Kambosos, the former undisputed lightweight world champion is now dwelling in the super lightweight division and holds the WBC version.

“I was killing myself trying to make the weight,” said Haney about moving up to the 140-pound super lightweight division.

Haney has long been familiar with Ryan Garcia since their amateur days as they met in the boxing ring six times as youths.

“They fought six times in the amateurs with both of them winning three apiece. Now they meet with championship gold and the chance at being the face of American boxing on the line,” said Oscar De La Hoya, the promoter and head of Golden Boy Promotions. “In other words, this one counts!”

Garcia and Haney have taken similar paths.

Garcia fought professionally numerous times in Mexico where it is legal to fight under the age of 18. So did Haney. Both faced unknown opponents, sometimes last-minute changes forced them to fight foes that were not originally scheduled.

As pros, the two similarly and eagerly sought to face the best opponents possible despite their inexperience. Both proved more than capable.

Garcia quickly amassed a surprisingly large following of fans through social media and through his exploits of sudden knockouts from his uncanny speed.

“Everything I have today, I earned it,” said Garcia. “Nobody gave me a handout, I never had money, I’m really a small town boy.”

Haney proved able to defeat veteran world champions feared for their technical expertise with his own buttery-smooth fighting prowess.

“I am happy to be here. I worked hard to be here. I sacrificed a lot to be here, and at the end of the day, the world will see it on April 20,” said Devin Haney.

Next month in Brooklyn the two longtime foes will be performing. Will it be the biggest grossing pay-per-view of the year 2024?

Jake and Amanda

Jake Paul and Amanda Serrano are boxing’s best tag team.

Several years ago, Paul recognized that Serrano, a seven-division world champion Puerto Rican was capable of much more than fighting on the small stage.

Genius.

Paul signed Serrano to his Most Valuable Promotions company and together they have been able to draw a mixture of fans long ignored by other promoters.

Welcome to the age of the influencers.

For the past several years Paul has fought MMA stars, boxers and other social media influencers. And when he signed Serrano she fought Katie Taylor in front of a sold-out Madison Square Garden where their fight drew more than a million pay-per-views.

Paul (8-1, 5 KOs) meets Ryan Bourland (17-2, 6 KOs) in an eight-round cruiserweight fight on Saturday March 2, at Coliseo Jose Miguel Agrelot in San Juan, Puerto Rico. DAZN will stream the card.

He will be co-piloting the fight card with the great Amanda Serrano (46-2-1, 30 KOs) who will be defending the undisputed featherweight world championship against Germany’s Nina “the Brave” Meinke (18-3, 4 KOs).

Once again Serrano and Paul will share a very good fight card that also features female super flyweights Krysti Rosario-Ortiz (2-0) and Gloria Munguilla (5-0).

Others on the card include Javon “Wanna” Walton, a featherweight out of Atlanta, Georgia. If he looks familiar there is a reason. He was featured in the Sylvester Stallone film Samaritan and also appeared in the HBO series Euphoria.

Walton has always boxed and now will be a part of the Paul and Serrano team.

Paul has that magic touch for attracting fans to boxing.

Just today Most Valuable Promotions signed Indian prizefighter Neeraj Goyat. The welterweight fighter was recently seen on social media approaching Paul in his training camp and daring the fighter to meet him in the boxing ring. The short video clip attracted more than 150 million views.

Paul, ever the think-out-of-the-box promoter, signed Goyat immediately.

“In just 2.5 years, MVP has organized some of the world’s most significant boxing events, and I’m excited to work with MVP to elevate the status of professional boxing in India and bring attention to boxers from India globally,” said an excited Goyat.

“His viral callouts of Jake Paul certainly got our attention,” said MVP co-founder Nakisa Bidarian.

Out-of-the box thinking.

Fights to Watch (all times Pacific Time)

Sat. DAZN 1:30 p.m. Amanda Serrano (46-2-1) vs Nina Meinke (18-3).

Sat. ESPN+ 2:10 pm Otabek Kholmatov 12-0, 11 KOs) vs. Raymod Ford (14-0-1, 7 KOs); Luis Alberto Lopez (29-2, 16 KOs) vs Reiya Abe (25-3-1, 10 KOs)

Photo credit: Al Applerose

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