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A Panel of Media Titans Scopes Out the New Face of Boxing in the Digital Era

On Wednesday, October 17, HBO Sports vice president Peter Nelson showed up to the Marriott Marquis in midtown Manhattan to partake in a panel on “storytelling” in documentary film, as part of the Sports Business Journal’s annual media conference. Among the topics that Nelson broached were the record viewership that tuned into “Andre the Giant” and the inception of “Barbershop,” the new chat show produced by and featuring Lebron James.
But looming over the discussion like a dark cloud was the recent news that HBO Sports would forgo live boxing from their programming slate starting in 2019 — a shocking, although not completely unforeseen, announcement. Between budget cuts, expanded competition, and the exodus of elite talent, boxing at HBO had been on the decline for several years. Still for more than 40 years, the two were inextricable. Household names like Sugar Ray Leonard, Mike Tyson, Roy Jones Jr., Oscar de la Hoya, Manny Pacquiao, and Floyd Mayweather Jr. all, at one point, captured the zeitgeist by fighting on the premium channel. Indeed, long before its scripted series began stockpiling Emmys, HBO was associated with two things: movie reruns and boxing.
So finally, right before the end of the panel, the host, SBJ’s John Ourand, prodded Nelson to address the ungainly elephant in the room. “The idea of boxing not being on HBO is something that’s almost unthinkable,” began Ourand. “It’s been such a rich part of the network’s legacy. Take us through that decision. Why did you decide to step away?”
“Sure,” Nelson said, as he adjusted himself in his seat, “it wasn’t a subjective decision…”
Meanwhile that same day, 10 blocks south at Madison Square Garden, Mexican superstar Saul “Canelo” Alvarez was preparing for a press conference to announce his New York City debut on December 15 against Rocky Fielding. That was just the teaser. The real headline was that Alvarez had signed with the streaming platform DAZN for a staggering $365 million for 11 fights, or five years. John Skipper, DAZN executive chairman and ex-ESPN head, opened the presser by declaring that “Today represents a major shift in over-the-top sports content.” Alvarez, the biggest active draw in North America, has appeared exclusively on PPV — mostly on HBO — for the past five years going back to his fight with Floyd Mayweather Jr. in 2013. To see Alvarez fight once meant viewers had to pay upwards of $85, a hefty financial proposition. Now, it would cost viewers $10, or the price of a monthly subscription fee to DAZN.
“The only way to watch this fight is to download the DAZN app and activate it,” Skipper told The Sweet Science. “The first one’s free. The next ten, you’ll need to be a subscriber to DAZN to watch the fight.”
In a time in which cordcutting and rising rights fees have battered the traditional television model, streaming, or OTT, has been hailed as the new frontier of the sports media landscape. For the most part, its adherents are still striving to find the right balance between content and monetization. In the case of DAZN, the company is also at pains to create a public profile, as it remains virtually unknown in the United States, unlike, say, ESPN+, which benefits from its association with “The World Wide Leader in Sports.” That said, DAZN is fairly well known internationally, in countries such as Italy and Japan, where the company owns extensive baseball and soccer rights. The Alvarez signing, to some extent, provides an instant stimulus for their US enterprise.
DAZN is betting that they can convert the Alvarez PPV buyer into a DAZN subscriber. The logic, after all, is in their favor. Why pay $85 to see Alvarez fight once, when you can pay a fraction of that for not only Alvarez, but a host of other combat sports content for an entire month? (DAZN also owns global rights to Bellator). Skipper, though, acknowledged the marketing hurdles ahead. “We still have to find those (potential subscribers), activate them,” admitted Skipper. “But I think if you believe that the three plus million people (in his last three fights combined) who paid $85 dollars to watch ‘Canelo’ fight would be willing to pay a lot less to watch him fight, I think this is a game changer.”
In years past it would have been unfathomable to imagine boxing without HBO at its helm. But there it was, on Wednesday, in striking juxtaposition, a glimpse at the future of the sport without the premium cable giant: Alvarez leaping headlong into the booming streaming business with a quarter-billion dollar contract in his pocket; the HBO Sport head talking about documentaries at an industry convention.
Yet, as always, the sport moves on. The emergence of Fox as a boxing player, the continued commitment from Showtime, the growth of ESPN and ESPN+, and the arrival of well-heeled disruptors like DAZN, are signs that the business is more than prepared to fill the void left by HBO. Indeed, the shifting landscape in the sport is a microcosm of a larger ongoing media trend, and boxing, in many respects, finds itself in the middle of the mainstream muddle. To this end, the two-day SBJ conference in New York afforded a chance to view the latest developments in boxing from a more holistic perspective, to see it in relation to the larger sports world. The Sweet Science was on hand to listen to — and on occasion, speak with — top sports media executives from across the spectrum.
An Appetite for Live Sports
What was perhaps most ironic about the presence of Nelson at the conference was that for the most part his fellow speakers were evangelists for live sports programming. ESPN head Jimmy Pitaro set the tone when he declared, “Everybody in this room knows how important live sports are. Live sports are moving the needle more than anything else. Look at what the top 10, top 20 shows are every week.”
MLS Senior vice president Seth Bacon reiterated this belief. “Live sports are the center from which all cross-promotional content —storytelling, fandom — come back to,” said Bacon.
And Mark Shuken, president of Pac-12 Networks, expressed much of the same: “People like to talk about the DVR-proof nature of live sports, but I think it is that immediacy, that communal nature that you gotta be there now to see it. How are you taking part in the tribal nature of sports? People want to talk about it, especially in today’s landscape, sports are a great distraction.”
Given the current market for live sports, then, it is little wonder that those who own the content wield considerable leverage. “Rights holders are in the driver’s seat,” said Lindsey Ross, director of rights for FloSports. Most executives on hand see rights fees only continuing to rise. “I feel bad for some of my colleagues up here,” one executive joked. “Sports rights are expensive.”
In boxing, the bustling streaming market has been a boon to boxers. Previously unconnected boxers, like Tevin Farmer and Danny Roman, are now making career purses after signing with DAZN. For the first time in decades, the highest payday for a boxer — at any level — is no longer tied to an appearance on HBO or, for that matter, Showtime.
Of course, HBO’s reasons for leaving boxing are well justified. Citing internal research, Nelson suggested that boxing not only mattered very little to HBO subscribers, but that buying more fights would not improve the overall subscribership.“So in looking at that,” Nelson told Ourand, “it became impossible to ignore. You know, the old Peter Drucker line ‘there’s nothing so useless as doing efficiently that which should not be done at all.’”
Since DAZN began in September, few weekends have gone in which there were not multiple boxing cards occurring — sometimes concurrently — from all around the world, from a variety of competing platforms. Some observers are convinced that boxing has turned over a new leaf and that the latest streaming ventures are evidence of a healthy sport. But it remains to be seen how long this level of pace and volume will last.
Boxing “Beachhead”
During a panel on direct-to-consumer relations, Brian Socolow, legal counsel for DAZN and co-chair at the firm Loeb & Loeb, had this to say: “DAZN wants to be the Netflix of sports, not just boxing.” The statement is illuminating for a couple reasons. One, it shows that DAZN regards boxing as a steppingstone, albeit a very expensive one. Two, the comparison to the entertainment giant shows just how ambitious the company plans to be. (DAZN is owned by billionaire Len Blavatnik.)
“Certainly the consumer wants fighting sports,” continued Socolow, “ but the consumer also wants a whole lot more than that and you probably need that as a business model to expand beyond that.”
The expectation is that once major rights are up for negotiation, DAZN will bid aggressively for pieces of mainstream sports, like the NFL, NBA, and MLB. In the meantime, that is where boxing comes in.
Talking about DAZN’s entry into the US market through boxing and MMA, Socolow referred to the move as “beachhead,” business shorthand for the type of strategy in which an investment is made in small markets before pursuing larger ones. “Right now [DAZN’s] focus has been on boxing and fighting sports,” said Socolow. “I think it’s a good way as they come into the United States and get the beachhead (for combat sports). But I think the intent there is to grow beyond that. I think they have to.”
But there are big question marks as to whether DAZN will be able to carve out what they require from boxing, a perennially hostile territory. The list of failed endeavors in boxing, after all, from crass peddlers to honest do-gooders, runs longer than most Senate bills. For all the ballyhoo that accompanied their US announcement earlier in the spring, the first card DAZN launched featured Jessie Vargas against Thomas Dulorme in boxing-averse Chicago. And despite the bellicose courting from Hearn, DAZN was unable to persuade some of the biggest names aligned with the PBC, including Adrien Broner, Gervonta Davis, and the Charlo twins, to join its ranks. No doubt, DAZN has dramatically improved its standing with the signing of Alvarez, and together with the UK’s Anthony Joshua, the platform can claim to have the exclusive rights to the two biggest box office stars on both sides of the Atlantic. Outside of those fighters, however, their roster quickly thins out. The November 17 card featuring Brandon Rios and Gabriel Rosado, two fighters way past their primes, is a tacky exercise in hodgepodge and mediocrity, and characteristic of some of DAZN’s bottom-heavy rotation.
Yet part of their strategy seems to be working, at least as it pertains to the middleweight division. Three of the four major title belts belong to Alvarez and new signee Demetrius Andrade. The other title holder, Danny Jacobs, is currently a network free agent, but as he is promoted by Hearn, it is expected he will appear on DAZN before long. And if Gennady Golovkin decides to join as well, as reports indicate, his presence would then give DAZN a veritable hold on one of the more intriguing and competitive divisions in boxing.
Silicon Valley “Experiments”
Not everyone is as aggressive as DAZN.
When asked about the pressure to compete with highly-strapped competitors like DAZN, Portia Archer, NBC vice president of direct-to-consumer services, told The Sweet Science, “We’re not in the business of they do 65 (million), we’ll do 70 (million).” (Sports Gold, NBC’s subscription over-the-top service, currently offers ten sports, with three more soon to be added. While Archer acknowledged that her colleagues were currently working out a potential deal with promoter Main Events, boxing is not on the radar for the app).
Such sentiment extends beyond the traditional power players.
In a recent SBJ article, Ourand pointed out how Silicon Valley titans have yet to pursue sports rights in a vigorous way and remain generally in the experimental stage. “Amazon, Facebook, Twitter and Youtube have made sports investments in the United States,” wrote Ourand. “But they view those investments more as market tests than full-blown business strategies.”
This scenario largely describes what is going on at Facebook through its free VOD service Facebook Watch. Currently, Facebook, which also owns Instagram, has rights deals with the MLB, LPGA, Golden Boy Promotions, high school football games in Florida, and various soccer leagues.
Peter Hutton, Facebook’s newly-hired head of live sports programming, was on hand for the conference, and while he pointed out that the company was “very much [at] a listen, learn, watch, experiment stage,” he also insisted that their involvement with sports was not just a casual dalliance. “Whether it is South American soccer or whether it is major league baseball here in the US, there’s clearly a few bets being made and we’re looking at the data on the back of that,” Hutton told The Sweet Science. “I think it’s more important to say how do we integrate ourselves with a sport on a long time basis.”
Speaking specifically about boxing, Hutton explained that Facebook was not looking at boxing as “a short term, one fight, two fight sort of an experiment” and that he sees a natural affinity between the two.
“Boxing and Facebook is a quite an interesting story going forward,” Hutton explained. “If you think about the power of boxing it’s very much about creating stories and creating credibility about fights and therefore that social engagement around the fight is something that I think Facebook and Instagram and the rest of our platform can really be a part of. You need a dripfeed of information, you need that sense that what you’re going to watch is important and helping the boxers to tell that story and put regular content out before a fight and develop that route through watching a live experience. I think that is a really good balance, the sport and the social networks.”
One of the questions brought up in Ourand’s article is if social media companies actually need to own the content to live sports. Sports-leaning social media users, after all, constantly engage with sports content that is not owned by Facebook, like the NBA and NFL, say. Hutton believes that there are clear advantages to owning the content outright. In the case of boxing, given its relatively simple structure — a small circumscribed ring and two righters — Hutton sees an opportunity for Facebook to experiment with the actual live experience with their robust virtual reality technology. Facebook owns the virtual reality company Oculus and has bought hundreds of patents related to VR and augmented reality technology. In the end, Hutton wants to offer a sports product that is sui generis, that only Facebook can offer.
“We’ll look at the data through the deals that we’ve got through Golden Boy and see the popularity of the sport and how well it works,” said Hutton. “We don’t just want to show sport, we want to show sport that gives viewers a better experience and we want it to be positive. We don’t want it to be a worse version of what we’ve had historically.”
(Part of the Alvarez-DAZN signing called for guaranteed Golden Boy dates, so it is not immediately clear if Golden Boy will continue to work with Facebook.)
ESPN and “Audience Expansion”
Drawing more viewers and subscribers is the mandate for any platform. But for a fixture like ESPN that has seen its viewership dwindle rapidly in recent years, the issue is existential. But during an interview with Ourand, Pitaro had some good news to share: For four quarters in a row, ESPN had seen a net subscriber decline. In other words, ESPN is still losing subscribers, just not as quickly as they once were.
One reason for that is likely because of ESPN+. Of all the streaming platforms operating in the United States, ESPN+ currently has the largest and most diverse portfolio of live sports under its belt. This includes mainstream sports such as NCAA basketball, NHL, MLB, and college football but also what ESPN head Pitaro, in a rare public appearance on the second day of the conference, described as “niche sports.”
“We’re interested in the pure point of big needle movers but we’re also just as interested in what’s now in the smaller niche sports,” said Pitaro. “So if you look on ESPN+ right now we have rugby, we have cricket, we have lacrosse, we have partnership with the Ivy League network.”
This also includes boxing — that is, Top Rank Boxing. The deal, struck back in 2017, was a major improvement on the usual club-fare shows that ESPN produced, namely through its Friday Night Fights series. ESPN would support Top Rank boxing through ancillary programming and a slew of primetime dates. Both parties seem to be enjoying a measure of success. Most recently in October, Terence Crawford-Jose Benavidez Jr. averaged 2.2 million viewers on a Saturday night, the second highest Top Rank-ESPN telecast since the beginning of their deal in 2017. Earlier this year, Top Rank and ESPN renewed their partnership with a seven year extension to showcase 54 live events through 2025.
Surprised by ESPN’s decision to strike up rights deals with combat sports entities, Ourand asked Pitaro, “If you would have told me 5 years ago that ESPN would have boxing programming and doing a deal with UFC I never have thought that would happen. What happened?
“Audience expansion,” Pitaro stated. “The main driver behind that deal was expanding our audience and presenting content that we think will speak to a younger generation.”
Pitaro singled out Top Rank president Todd duBoef for understanding exactly what their boxing programming needs to look like in order to attract more subscribers.
“Top Rank is run by a very progressive, a very intelligent guy named Todd duBoef,” said Pitaro, “and Todd is correctly focused on all the right things including expanding the reach, making boxing more popular around the globe and he believed that the best way to do that was partnering with ESPN.”
On ESPN+, Top Rank has shown fight cards from around the world, as far flung as Japan, Bulgaria and England. It also recently inked a deal with UK promoter Frank Warren to stream all of his fights on the app. All of which to say that there is an explicit corporate agenda in place for Top Rank, unlike its tenure with HBO, and that is to ensure that their fights drive subscribers to ESPN and ESPN+. So far, the results have been positive. In September, ESPN announced that the app had surpassed the one million subscriber mark, which many pundits considered impressive. (It should be pointed out that a reported roughly 300,000 of those subscriptions were brought in through ESPN’s existing paywall service, Insider).
Fragmentation
The current economic upswing in boxing — “it’s a great time to be a fighter,” is a common refrain heard around the industry — may taper out as initial investments flounder and the market comes back down to reality. Some executives were skeptical that the current proliferation of streaming platforms could be sustained in the long haul. “I don’t believe we’re going to find people who want 14 different type of OTT services,” said Hania Poole, vice president of BR Live, during a panel. Poole predicts that a degree of consolidation will be in order. “I think we’re going to go back to where television started with 3 or 4 networks. Sports becomes a premium piece of that package. Kind of like what the old world looked like but with a new delivery service, with one billing system, one password. I don’t see how this fragmentation can continue.”
NBC’s Archer was also similarly skeptical, but believed that the new model that streaming presents is here to stay. “Our fans are focused on customization and personalization. They really want something that is for them. I don’t see the interest in recreating something that they formally had. If we could keep that principle in mind and figure out what the right mix is so that you don’t have 15, or 20 or some unmanageable number (of apps), then perhaps (that will work).
The last thing an unregulated sport like boxing needs is more fragmentation, but the early signs suggest that the latest streaming deals have only reified the grand old political divisions. With Matchroom (and perhaps Golden Boy) now working exclusively with DAZN, Top Rank with ESPN, and PBC with Showtime and Fox, the current climate discourages collaboration. For example, neither a Terence Crawford vs. Errol Spence Jr. or an Anthony Joshua vs. Deontay Wilder fight is likely to materialize anytime soon because of conflicting broadcast alliances. Such conflicts are nothing new, but with promoters now incentivized to spur the subscriber base of their respective broadcasters, there is one less reason to come to together at the table. DAZN, for example, is not about to let Joshua, its marquee signee, hop over to Showtime/Fox to fight Wilder — not when it has a business to build.
Back in May, The Sweet Science asked Top Rank’s Todd duBoef if he had any intention to let 140-pound champion Jose Ramirez participate in the WBSS series to face the other top fighters in the division. duBeof’s response was instructive. “I’m building an enterprise here,” he answered. “Why would I work five years developing a product just to give it away?” If Top Rank feels that strongly about Ramirez, why should it be any different with Crawford?
HBO is gone, yes, and the boxing landscape may look more different than ever, but the same problems appear no closer to being solved.
Check out more boxing news on video at The Boxing Channel
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Mercito Gesta Victorious Over Jojo Diaz at the Long Beach Pyramid

LONG BEACH, CA.-Those in the know knew Mercito Gesta and Jojo Diaz would be a fight to watch and they delivered.
Gesta emerged the winner in a super lightweight clash between southpaws that saw the judges favor his busier style over Diaz’s body attack and bigger shots and win by split decision on Saturday.
Despite losing the main event because the star was overweight, Gesta (34-3-3, 17 KOs) used an outside method of tactic to edge past former world champion Diaz (32-4-1, 15 KOs) in front of more than 5,000 fans at the Pyramid.
The speedy Gesta opened up the fight with combination punching up and down against the peek-a-boo style of Diaz. For the first two rounds the San Diego fighter overwhelmed Diaz though none of the blows were impactful.
In the third round Diaz finally began unloading his own combinations and displaying the fast hands that helped him win world titles in two divisions. Gesta seemed stunned by the blows, but his chin held up. The counter right hook was Diaz’s best weapon and snapped Gesta’s head back several times.
Gesta regained control in the fifth round after absorbing big blows from Diaz. He seemed to get angry that he was hurt and opened up with even more blows to send Diaz backpedaling.
Diaz targeted his attack to Gesta’s body and that seemed to slow down Gesta. But only for a round.
From the seventh until the 10th each fighter tried to impose their style with Gesta opening up with fast flurries and Diaz using right hooks to connect with solid shots. They continued their method of attack until the final bell. All that mattered was what the judges preferred.
After 10 rounds one judge saw Diaz the winner 97-93 but two others saw Gesta the winner 99-91, 98-92. It was a close and interesting fight.
“I was expecting nothing. I was the victor in this fight and we gave a good fight,” said Gesta. “It’s not an easy fight and Jojo gave his best.”
Diaz was surprised by the outcome but accepted the verdict.
Everything was going good. I thought I was landing good body shots,” said Diaz. “I was pretty comfortable.”
Other Bouts
Mexico’s Oscar Duarte (25-1-1, 20 KOs) knocked out Chicago’s Alex Martin (18-5, 6 KOs) with a counter right hand after dropping him earlier in the fourth round. The super lightweight fight was stopped at 1:14 of the round.
A battle between undefeated super welterweights saw Florida’s Eric Tudor (8-0, 6 KOs) emerge the winner by unanimous decision after eight rounds versus Oakland’s Damoni Cato-Cain.
The taller Tudor showed polished skill and was not bothered by a large cut on his forehead caused by an accidental clash of heads. He used his jab and lead rights to defuse the attacks of the quick-fisted southpaw Cato-Cain. The judges scored the fight 80-72 and 78-74 twice for Tudor.
San Diego’s Jorge Chavez (5-0, 4 KOs) needed less than one round to figure out Nicaragua’s Bryan Perez (12-17-1, 11 KOs) and send him into dreamland with a three-punch combination. No need to count as referee Ray Corona waved the fight over. Perez shot a vicious right followed by another right and then a see-you-later left hook at 3.00 of the first round of the super featherweight match.
Photo credit: Al Applerose
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Jojo Diaz’s Slump Continues; Mercito Gesta Prevails on a Split Decision

At age 30, Jojo Diaz’s career is on the skids. The 2012 U.S. Olympian, a former world title holder at 126 and 130 pounds and an interim title holder at 135, Diaz suffered his third straight loss tonight, upset by Mercito Gesta who won a split decision at the Walter Pyramid in Long Beach, CA.. The scoring was strange with Gesta winning nine of the 10 rounds on one of the cards and only three rounds on another. The tie-breaker, as it were, was a 98-92 tally for Gesta and even that didn’t capture the flavor of what was a closely-contested fight.
Originally listed as a 12-rounder, the match was reduced to 10 and that, it turned out, did Diaz no favors. However, it’s hard to feel sorry for the former Olympian as he came in overweight once again, having lost his 130-pound title on the scales in February of 2021.
Diaz also has issues outside the ropes. Best elucidated by prominent boxing writer Jake Donovan, they include a cluster of legal problems stemming from an arrest for drunk driving on Feb. 27 in the LA suburb of Claremont.
With the defeat, Diaz’s ledger declined to 32-4-1. His prior losses came at the hands of Gary Russell Jr, Devin Haney, and William Zepeda, boxers who are collectively 83-2. Mercito Gesta, a 35-year-old San Diego-based Filipino, improved to 34-3-3.
Co-Feature
Chihuahua, Mexico super lightweight Oscar Duarte has now won nine straight inside the distance after stopping 33-year-old Chicago southpaw Alex Martin in the eighth frame. Duarte, the busier fighter, had Martin on the deck twice in round eight before the fight was waived off.
Duarte improved to 25-1-1 (20). Martin, who reportedly won six national titles as an amateur and was once looked upon as a promising prospect, declined to 18-5.
Other Bouts of Note
New Golden Boy signee Eric Tudor, a 21-year-old super welterweight from Fort Lauderdale, overcame a bad laceration over his right eye, the result of an accidental clash of heads in round four, to stay unbeaten, advancing to 8-0 (6) with a hard-fought unanimous 8-round decision over Oakland’s Damoni Cato-Cain. The judges had it 80-72 and 78-74 twice. It was the first pro loss for Cato-Cain (7-1-1) who had his first five fights in Tijuana.
In the DAZN opener, lanky Hawaian lightweight Dalis Kaleiopu went the distance for the first time in his young career, improving to 4-0 (3) with a unanimous decision over 36-year-old Colombian trial horse Jonathan Perez (40-35). The scores were 60-52 across the board. There were no knockdowns, but Perez, who gave up almost six inches in height, had a point deducted for a rabbit punch and another point for deducted for holding.
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‘Big Baby’ Wins the Battle of Behemoths; TKOs ‘Big Daddy’ in 6

Lucas “Big Daddy” Browne weighed in at a career-high 277 pounds for today’s battle in Dubai with Jarrell “Big Baby” Miller, but he was the lighter man by 56 pounds. It figured that one or both would gas out if the bout lasted more than a few stanzas.
It was a war of attrition with both men looking exhausted at times, and when the end came it was Miller, at age 34 the younger man by nine years, who had his hand raised.
Browne was the busier man, but Miller, whose physique invites comparison with a rhinoceros, hardly blinked as he was tattooed with an assortment of punches. He hurt ‘Bid Daddy’ in round four, but the Aussie held his own in the next frame, perhaps even forging ahead on the cards, but only postponing the inevitable.
In round six, a succession of right hands knocked Browne on the seat of his pants. He beat the count, but another barrage from Miller impelled the referee to intervene. The official time was 2:33. It was the 21st straight win for Miller (26-0-1, 22 KOs). Browne declined to 31-4 and, for his own sake, ought not fight again. All four of his losses have come inside the distance, some brutally.
The consensus of those that caught the livestream was that Floyd Mayweather Jr’s commentary was an annoying distraction that marred what was otherwise an entertaining show.
As for what’s next for “Big Baby” Miller, that’s hard to decipher as he has burned his bridges with the sport’s most powerful promoters. One possibility is Mahmoud Charr who, like Miller, has a big gap in his boxing timeline. Now 38 years old, Charr – who has a tenuous claim on a WBA world title (don’t we all?) — has reportedly taken up residence in Dubai.
Other Bouts of Note
In a 10-round cruiserweight affair, Suslan Asbarov, a 30-year-old Russian, advanced to 4-0 (1) with a hard-fought majority decision over Brandon Glanton. The judges had it 98-92, 97-93, and a more reasonable 95-95.
Asbarov was 12-9 in documented amateur fights and 1-0 in a sanctioned bare-knuckle fight, all in Moscow, entering this match. He bears watching, however, as Glanton (18-2) would be a tough out for almost anyone in his weight class. In his previous fight, at Plant City, Florida, Glanton lost a controversial decision to David Light, an undefeated Australian who challenges WBO world title-holder Lawrence Okolie at Manchester, England next week.
A 10-round super featherweight match between former world title challengers Jono Carroll and Miguel Marriaga preceded the semi-windup. Carroll, a 30-year-old Dublin southpaw, overcame a cut over his left eye suffered in the second round to win a wide unanimous decision in a fairly entertaining fight.
It was the sixth straight win for Carroll (24-2-1, 7 KOs) who elevated his game after serving as a sparring partner for Devin Haney. Marriaga, a 36-year-old Colombian, lost for the fourth time in his last five outings, declining to 30-7.
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