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A Panel of Media Titans Scopes Out the New Face of Boxing in the Digital Era

On Wednesday, October 17, HBO Sports vice president Peter Nelson showed up to the Marriott Marquis in midtown Manhattan to partake in a panel on “storytelling” in documentary film, as part of the Sports Business Journal’s annual media conference. Among the topics that Nelson broached were the record viewership that tuned into “Andre the Giant” and the inception of “Barbershop,” the new chat show produced by and featuring Lebron James.
But looming over the discussion like a dark cloud was the recent news that HBO Sports would forgo live boxing from their programming slate starting in 2019 — a shocking, although not completely unforeseen, announcement. Between budget cuts, expanded competition, and the exodus of elite talent, boxing at HBO had been on the decline for several years. Still for more than 40 years, the two were inextricable. Household names like Sugar Ray Leonard, Mike Tyson, Roy Jones Jr., Oscar de la Hoya, Manny Pacquiao, and Floyd Mayweather Jr. all, at one point, captured the zeitgeist by fighting on the premium channel. Indeed, long before its scripted series began stockpiling Emmys, HBO was associated with two things: movie reruns and boxing.
So finally, right before the end of the panel, the host, SBJ’s John Ourand, prodded Nelson to address the ungainly elephant in the room. “The idea of boxing not being on HBO is something that’s almost unthinkable,” began Ourand. “It’s been such a rich part of the network’s legacy. Take us through that decision. Why did you decide to step away?”
“Sure,” Nelson said, as he adjusted himself in his seat, “it wasn’t a subjective decision…”
Meanwhile that same day, 10 blocks south at Madison Square Garden, Mexican superstar Saul “Canelo” Alvarez was preparing for a press conference to announce his New York City debut on December 15 against Rocky Fielding. That was just the teaser. The real headline was that Alvarez had signed with the streaming platform DAZN for a staggering $365 million for 11 fights, or five years. John Skipper, DAZN executive chairman and ex-ESPN head, opened the presser by declaring that “Today represents a major shift in over-the-top sports content.” Alvarez, the biggest active draw in North America, has appeared exclusively on PPV — mostly on HBO — for the past five years going back to his fight with Floyd Mayweather Jr. in 2013. To see Alvarez fight once meant viewers had to pay upwards of $85, a hefty financial proposition. Now, it would cost viewers $10, or the price of a monthly subscription fee to DAZN.
“The only way to watch this fight is to download the DAZN app and activate it,” Skipper told The Sweet Science. “The first one’s free. The next ten, you’ll need to be a subscriber to DAZN to watch the fight.”
In a time in which cordcutting and rising rights fees have battered the traditional television model, streaming, or OTT, has been hailed as the new frontier of the sports media landscape. For the most part, its adherents are still striving to find the right balance between content and monetization. In the case of DAZN, the company is also at pains to create a public profile, as it remains virtually unknown in the United States, unlike, say, ESPN+, which benefits from its association with “The World Wide Leader in Sports.” That said, DAZN is fairly well known internationally, in countries such as Italy and Japan, where the company owns extensive baseball and soccer rights. The Alvarez signing, to some extent, provides an instant stimulus for their US enterprise.
DAZN is betting that they can convert the Alvarez PPV buyer into a DAZN subscriber. The logic, after all, is in their favor. Why pay $85 to see Alvarez fight once, when you can pay a fraction of that for not only Alvarez, but a host of other combat sports content for an entire month? (DAZN also owns global rights to Bellator). Skipper, though, acknowledged the marketing hurdles ahead. “We still have to find those (potential subscribers), activate them,” admitted Skipper. “But I think if you believe that the three plus million people (in his last three fights combined) who paid $85 dollars to watch ‘Canelo’ fight would be willing to pay a lot less to watch him fight, I think this is a game changer.”
In years past it would have been unfathomable to imagine boxing without HBO at its helm. But there it was, on Wednesday, in striking juxtaposition, a glimpse at the future of the sport without the premium cable giant: Alvarez leaping headlong into the booming streaming business with a quarter-billion dollar contract in his pocket; the HBO Sport head talking about documentaries at an industry convention.
Yet, as always, the sport moves on. The emergence of Fox as a boxing player, the continued commitment from Showtime, the growth of ESPN and ESPN+, and the arrival of well-heeled disruptors like DAZN, are signs that the business is more than prepared to fill the void left by HBO. Indeed, the shifting landscape in the sport is a microcosm of a larger ongoing media trend, and boxing, in many respects, finds itself in the middle of the mainstream muddle. To this end, the two-day SBJ conference in New York afforded a chance to view the latest developments in boxing from a more holistic perspective, to see it in relation to the larger sports world. The Sweet Science was on hand to listen to — and on occasion, speak with — top sports media executives from across the spectrum.
An Appetite for Live Sports
What was perhaps most ironic about the presence of Nelson at the conference was that for the most part his fellow speakers were evangelists for live sports programming. ESPN head Jimmy Pitaro set the tone when he declared, “Everybody in this room knows how important live sports are. Live sports are moving the needle more than anything else. Look at what the top 10, top 20 shows are every week.”
MLS Senior vice president Seth Bacon reiterated this belief. “Live sports are the center from which all cross-promotional content —storytelling, fandom — come back to,” said Bacon.
And Mark Shuken, president of Pac-12 Networks, expressed much of the same: “People like to talk about the DVR-proof nature of live sports, but I think it is that immediacy, that communal nature that you gotta be there now to see it. How are you taking part in the tribal nature of sports? People want to talk about it, especially in today’s landscape, sports are a great distraction.”
Given the current market for live sports, then, it is little wonder that those who own the content wield considerable leverage. “Rights holders are in the driver’s seat,” said Lindsey Ross, director of rights for FloSports. Most executives on hand see rights fees only continuing to rise. “I feel bad for some of my colleagues up here,” one executive joked. “Sports rights are expensive.”
In boxing, the bustling streaming market has been a boon to boxers. Previously unconnected boxers, like Tevin Farmer and Danny Roman, are now making career purses after signing with DAZN. For the first time in decades, the highest payday for a boxer — at any level — is no longer tied to an appearance on HBO or, for that matter, Showtime.
Of course, HBO’s reasons for leaving boxing are well justified. Citing internal research, Nelson suggested that boxing not only mattered very little to HBO subscribers, but that buying more fights would not improve the overall subscribership.“So in looking at that,” Nelson told Ourand, “it became impossible to ignore. You know, the old Peter Drucker line ‘there’s nothing so useless as doing efficiently that which should not be done at all.’”
Since DAZN began in September, few weekends have gone in which there were not multiple boxing cards occurring — sometimes concurrently — from all around the world, from a variety of competing platforms. Some observers are convinced that boxing has turned over a new leaf and that the latest streaming ventures are evidence of a healthy sport. But it remains to be seen how long this level of pace and volume will last.
Boxing “Beachhead”
During a panel on direct-to-consumer relations, Brian Socolow, legal counsel for DAZN and co-chair at the firm Loeb & Loeb, had this to say: “DAZN wants to be the Netflix of sports, not just boxing.” The statement is illuminating for a couple reasons. One, it shows that DAZN regards boxing as a steppingstone, albeit a very expensive one. Two, the comparison to the entertainment giant shows just how ambitious the company plans to be. (DAZN is owned by billionaire Len Blavatnik.)
“Certainly the consumer wants fighting sports,” continued Socolow, “ but the consumer also wants a whole lot more than that and you probably need that as a business model to expand beyond that.”
The expectation is that once major rights are up for negotiation, DAZN will bid aggressively for pieces of mainstream sports, like the NFL, NBA, and MLB. In the meantime, that is where boxing comes in.
Talking about DAZN’s entry into the US market through boxing and MMA, Socolow referred to the move as “beachhead,” business shorthand for the type of strategy in which an investment is made in small markets before pursuing larger ones. “Right now [DAZN’s] focus has been on boxing and fighting sports,” said Socolow. “I think it’s a good way as they come into the United States and get the beachhead (for combat sports). But I think the intent there is to grow beyond that. I think they have to.”
But there are big question marks as to whether DAZN will be able to carve out what they require from boxing, a perennially hostile territory. The list of failed endeavors in boxing, after all, from crass peddlers to honest do-gooders, runs longer than most Senate bills. For all the ballyhoo that accompanied their US announcement earlier in the spring, the first card DAZN launched featured Jessie Vargas against Thomas Dulorme in boxing-averse Chicago. And despite the bellicose courting from Hearn, DAZN was unable to persuade some of the biggest names aligned with the PBC, including Adrien Broner, Gervonta Davis, and the Charlo twins, to join its ranks. No doubt, DAZN has dramatically improved its standing with the signing of Alvarez, and together with the UK’s Anthony Joshua, the platform can claim to have the exclusive rights to the two biggest box office stars on both sides of the Atlantic. Outside of those fighters, however, their roster quickly thins out. The November 17 card featuring Brandon Rios and Gabriel Rosado, two fighters way past their primes, is a tacky exercise in hodgepodge and mediocrity, and characteristic of some of DAZN’s bottom-heavy rotation.
Yet part of their strategy seems to be working, at least as it pertains to the middleweight division. Three of the four major title belts belong to Alvarez and new signee Demetrius Andrade. The other title holder, Danny Jacobs, is currently a network free agent, but as he is promoted by Hearn, it is expected he will appear on DAZN before long. And if Gennady Golovkin decides to join as well, as reports indicate, his presence would then give DAZN a veritable hold on one of the more intriguing and competitive divisions in boxing.
Silicon Valley “Experiments”
Not everyone is as aggressive as DAZN.
When asked about the pressure to compete with highly-strapped competitors like DAZN, Portia Archer, NBC vice president of direct-to-consumer services, told The Sweet Science, “We’re not in the business of they do 65 (million), we’ll do 70 (million).” (Sports Gold, NBC’s subscription over-the-top service, currently offers ten sports, with three more soon to be added. While Archer acknowledged that her colleagues were currently working out a potential deal with promoter Main Events, boxing is not on the radar for the app).
Such sentiment extends beyond the traditional power players.
In a recent SBJ article, Ourand pointed out how Silicon Valley titans have yet to pursue sports rights in a vigorous way and remain generally in the experimental stage. “Amazon, Facebook, Twitter and Youtube have made sports investments in the United States,” wrote Ourand. “But they view those investments more as market tests than full-blown business strategies.”
This scenario largely describes what is going on at Facebook through its free VOD service Facebook Watch. Currently, Facebook, which also owns Instagram, has rights deals with the MLB, LPGA, Golden Boy Promotions, high school football games in Florida, and various soccer leagues.
Peter Hutton, Facebook’s newly-hired head of live sports programming, was on hand for the conference, and while he pointed out that the company was “very much [at] a listen, learn, watch, experiment stage,” he also insisted that their involvement with sports was not just a casual dalliance. “Whether it is South American soccer or whether it is major league baseball here in the US, there’s clearly a few bets being made and we’re looking at the data on the back of that,” Hutton told The Sweet Science. “I think it’s more important to say how do we integrate ourselves with a sport on a long time basis.”
Speaking specifically about boxing, Hutton explained that Facebook was not looking at boxing as “a short term, one fight, two fight sort of an experiment” and that he sees a natural affinity between the two.
“Boxing and Facebook is a quite an interesting story going forward,” Hutton explained. “If you think about the power of boxing it’s very much about creating stories and creating credibility about fights and therefore that social engagement around the fight is something that I think Facebook and Instagram and the rest of our platform can really be a part of. You need a dripfeed of information, you need that sense that what you’re going to watch is important and helping the boxers to tell that story and put regular content out before a fight and develop that route through watching a live experience. I think that is a really good balance, the sport and the social networks.”
One of the questions brought up in Ourand’s article is if social media companies actually need to own the content to live sports. Sports-leaning social media users, after all, constantly engage with sports content that is not owned by Facebook, like the NBA and NFL, say. Hutton believes that there are clear advantages to owning the content outright. In the case of boxing, given its relatively simple structure — a small circumscribed ring and two righters — Hutton sees an opportunity for Facebook to experiment with the actual live experience with their robust virtual reality technology. Facebook owns the virtual reality company Oculus and has bought hundreds of patents related to VR and augmented reality technology. In the end, Hutton wants to offer a sports product that is sui generis, that only Facebook can offer.
“We’ll look at the data through the deals that we’ve got through Golden Boy and see the popularity of the sport and how well it works,” said Hutton. “We don’t just want to show sport, we want to show sport that gives viewers a better experience and we want it to be positive. We don’t want it to be a worse version of what we’ve had historically.”
(Part of the Alvarez-DAZN signing called for guaranteed Golden Boy dates, so it is not immediately clear if Golden Boy will continue to work with Facebook.)
ESPN and “Audience Expansion”
Drawing more viewers and subscribers is the mandate for any platform. But for a fixture like ESPN that has seen its viewership dwindle rapidly in recent years, the issue is existential. But during an interview with Ourand, Pitaro had some good news to share: For four quarters in a row, ESPN had seen a net subscriber decline. In other words, ESPN is still losing subscribers, just not as quickly as they once were.
One reason for that is likely because of ESPN+. Of all the streaming platforms operating in the United States, ESPN+ currently has the largest and most diverse portfolio of live sports under its belt. This includes mainstream sports such as NCAA basketball, NHL, MLB, and college football but also what ESPN head Pitaro, in a rare public appearance on the second day of the conference, described as “niche sports.”
“We’re interested in the pure point of big needle movers but we’re also just as interested in what’s now in the smaller niche sports,” said Pitaro. “So if you look on ESPN+ right now we have rugby, we have cricket, we have lacrosse, we have partnership with the Ivy League network.”
This also includes boxing — that is, Top Rank Boxing. The deal, struck back in 2017, was a major improvement on the usual club-fare shows that ESPN produced, namely through its Friday Night Fights series. ESPN would support Top Rank boxing through ancillary programming and a slew of primetime dates. Both parties seem to be enjoying a measure of success. Most recently in October, Terence Crawford-Jose Benavidez Jr. averaged 2.2 million viewers on a Saturday night, the second highest Top Rank-ESPN telecast since the beginning of their deal in 2017. Earlier this year, Top Rank and ESPN renewed their partnership with a seven year extension to showcase 54 live events through 2025.
Surprised by ESPN’s decision to strike up rights deals with combat sports entities, Ourand asked Pitaro, “If you would have told me 5 years ago that ESPN would have boxing programming and doing a deal with UFC I never have thought that would happen. What happened?
“Audience expansion,” Pitaro stated. “The main driver behind that deal was expanding our audience and presenting content that we think will speak to a younger generation.”
Pitaro singled out Top Rank president Todd duBoef for understanding exactly what their boxing programming needs to look like in order to attract more subscribers.
“Top Rank is run by a very progressive, a very intelligent guy named Todd duBoef,” said Pitaro, “and Todd is correctly focused on all the right things including expanding the reach, making boxing more popular around the globe and he believed that the best way to do that was partnering with ESPN.”
On ESPN+, Top Rank has shown fight cards from around the world, as far flung as Japan, Bulgaria and England. It also recently inked a deal with UK promoter Frank Warren to stream all of his fights on the app. All of which to say that there is an explicit corporate agenda in place for Top Rank, unlike its tenure with HBO, and that is to ensure that their fights drive subscribers to ESPN and ESPN+. So far, the results have been positive. In September, ESPN announced that the app had surpassed the one million subscriber mark, which many pundits considered impressive. (It should be pointed out that a reported roughly 300,000 of those subscriptions were brought in through ESPN’s existing paywall service, Insider).
Fragmentation
The current economic upswing in boxing — “it’s a great time to be a fighter,” is a common refrain heard around the industry — may taper out as initial investments flounder and the market comes back down to reality. Some executives were skeptical that the current proliferation of streaming platforms could be sustained in the long haul. “I don’t believe we’re going to find people who want 14 different type of OTT services,” said Hania Poole, vice president of BR Live, during a panel. Poole predicts that a degree of consolidation will be in order. “I think we’re going to go back to where television started with 3 or 4 networks. Sports becomes a premium piece of that package. Kind of like what the old world looked like but with a new delivery service, with one billing system, one password. I don’t see how this fragmentation can continue.”
NBC’s Archer was also similarly skeptical, but believed that the new model that streaming presents is here to stay. “Our fans are focused on customization and personalization. They really want something that is for them. I don’t see the interest in recreating something that they formally had. If we could keep that principle in mind and figure out what the right mix is so that you don’t have 15, or 20 or some unmanageable number (of apps), then perhaps (that will work).
The last thing an unregulated sport like boxing needs is more fragmentation, but the early signs suggest that the latest streaming deals have only reified the grand old political divisions. With Matchroom (and perhaps Golden Boy) now working exclusively with DAZN, Top Rank with ESPN, and PBC with Showtime and Fox, the current climate discourages collaboration. For example, neither a Terence Crawford vs. Errol Spence Jr. or an Anthony Joshua vs. Deontay Wilder fight is likely to materialize anytime soon because of conflicting broadcast alliances. Such conflicts are nothing new, but with promoters now incentivized to spur the subscriber base of their respective broadcasters, there is one less reason to come to together at the table. DAZN, for example, is not about to let Joshua, its marquee signee, hop over to Showtime/Fox to fight Wilder — not when it has a business to build.
Back in May, The Sweet Science asked Top Rank’s Todd duBoef if he had any intention to let 140-pound champion Jose Ramirez participate in the WBSS series to face the other top fighters in the division. duBeof’s response was instructive. “I’m building an enterprise here,” he answered. “Why would I work five years developing a product just to give it away?” If Top Rank feels that strongly about Ramirez, why should it be any different with Crawford?
HBO is gone, yes, and the boxing landscape may look more different than ever, but the same problems appear no closer to being solved.
Check out more boxing news on video at The Boxing Channel
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Thomas Hauser’s Literary Notes: Johnny Greaves Tells a Sad Tale

Johnny Greaves was a professional loser. He had one hundred professional fights between 2007 and 2013, lost 96 of them, scored one knockout, and was stopped short of the distance twelve times. There was no subtlety in how his role was explained to him: “Look, Johnny; professional boxing works two ways. You’re either a ticket-seller and make money for the promoter, in which case you get to win fights. If you don’t sell tickets but can look after yourself a bit, you become an opponent and you fight to lose.”
By losing, he could make upwards of one thousand pounds for a night‘s work.
Greaves grew up with an alcoholic father who beat his children and wife. Johnny learned how to survive the beatings, which is what his career as a fighter would become. He was a scared, angry, often violent child who was expelled from school and found solace in alcohol and drugs.
The fighters Greaves lost to in the pros ran the gamut from inept local favorites to future champions Liam Walsh, Anthony Crolla, Lee Selby, Gavin Rees, and Jack Catterall. Alcohol and drugs remained constants in his life. He fought after drinking, smoking weed, and snorting cocaine on the night before – and sometimes on the day of – a fight. On multiple occasions, he came close to committing suicide. His goal in boxing ultimately became to have one hundred professional fights.
On rare occasions, two professional losers – “journeymen,” they’re called in The UK – are matched against each other. That was how Greaves got three of the four wins on his ledger. On September 29, 2013, he fought the one hundredth and final fight of his career against Dan Carr in London’s famed York Hall. Carr had a 2-42-2 ring record and would finish his career with three wins in ninety outings. Greaves-Carr was a fight that Johnny could win. He emerged triumphant on a four-round decision.
The Johnny Greaves Story, told by Greaves with the help of Adam Darke (Pitch Publishing) tells the whole sordid tale. Some of Greaves’s thoughts follow:
* “We all knew why we were there, and it wasn’t to win. The home fighters were the guys who had sold all the tickets and were deemed to have some talent. We were the scum. We knew our role. Give some young prospect a bit of a workout, keep out of the way of any big shots, lose on points but take home a wedge of cash, and fight again next week.”
* “If you fought too hard and won, then you wouldn’t get booked for any more shows. If you swung for the trees and got cut or knocked out, then you couldn’t fight for another 28 days. So what were you supposed to do? The answer was to LOOK like you were trying to win but be clever in the process. Slip and move, feint, throw little shots that were rangefinders, hold on, waste time. There was an art to this game, and I was quickly learning what a cynical business it was.”
* “The unknown for the journeyman was always how good your opponent might be. He could be a future world champion. Or he might be some hyped-up nightclub bouncer with a big following who was making lots of money for the promoter.”
* “No matter how well I fought, I wasn’t going to be getting any decisions. These fights weren’t scored fairly. The referees and judges understood who the paymasters were and they played the game. What was the point of having a go and being the best version of you if nobody was going to recognize or reward it?”
* “When I first stepped into the professional arena, I believed I was tough. believed that nobody could stop me. But fight by fight, those ideas were being challenged and broken down. Once you know that you can be hurt, dropped and knocked out, you’re never quite the same fighter.”
* “I had started off with a dream, an idea of what boxing was and what it would do for me. It was going to be a place where I could prove my toughness. A place that I could escape to and be someone else for a while. For a while, boxing was that place. But it wore me down to the point that I stopped caring. I’d grown sick and tired of it all. I wished that I could feel pride at what I’d achieved. But most of the time, I just felt like a loser.”
* “The fights were getting much more difficult, the damage to my body and my psyche taking longer and longer to repair after each defeat. I was putting myself in more and more danger with each passing fight. I was getting hurt more often and stopped more regularly. Even with the 28-day [suspensions], I didn’t have time to heal. I was staggering from one fight to the next and picking up more injuries along the way.”
* “I was losing my toughness and resilience. When that’s all you’ve ever had, it’s a hard thing to accept. Drink and drugs had always been present in my life. But now they became a regular part of my pre-fight preparation. It helped to shut out the fear and quieted the thoughts and worries that I shouldn’t be doing this anymore.”
* “My body was broken. My hands were constantly sore with blisters and cuts. I had early arthritis in my hip and my teeth were a mess. I looked an absolute state and inside I felt worse. But I couldn’t stop fighting yet. Not before the 100.”
* “I had abused myself time after time and stood in front of better men, taking a beating when I could have been sensible and covered up. At the start, I was rarely dropped or stopped. Now it was becoming a regular part of the game. Most of the guys I was facing were a lot better than me. This was mainly about survival.”
* “Was my brain f***ed from taking too many punches? I knew it was, to be honest. I could feel my speech changing and memory going. I was mentally unwell and shouldn’t have been fighting but the promoters didn’t care. Johnny Greaves was still a good booking. Maybe an even better one now that he might get knocked out.”
* “Nobody gave a f*** about me and whether I lived or died. I didn’t care about that much either. But the thought of being humiliated, knocked out in front of all those people; that was worse than the thought of dying. The idea of being exposed for what I was – a nobody.”
* “I was a miserable bastard in real life. A depressive downbeat mouthy little f***er. Everything I’ve done has been to mask the feeling that I’m worthless. That I have no value. The drinks and the drugs just helped me to forget that for a while. I still frighten myself a lot. My thoughts scare me. Do I really want to be here for the next thirty or forty years? I don’t know. If suicide wasn’t so impactful on people around you, I would have taken that leap. I don’t enjoy life and never have.”
So . . . Any questions?
****
Steve Albert was Showtime’s blow-by-blow commentator for two decades. But his reach extended far beyond boxing.
Albert’s sojourn through professional sports began in high school when he was a ball boy for the New York Knicks. Over the years, he was behind the microphone for more than a dozen teams in eleven leagues including four NBA franchises.
Putting the length of that trajectory in perspective . . . As a ballboy, Steve handed bottles of water and towels to a Knicks back-up forward named Phil Jackson. Later, they worked together as commentators for the New Jersey Nets. Then Steve provided the soundtrack for some of Jackson’s triumphs when he won eleven NBA championships as head coach of the Chicago Bulls and Los Angeles Lakers.
It’s also a matter of record that Steve’s oldest brother, Marv, was arguably the greatest play-by-play announcer in NBA history. And brother Al enjoyed a successful career behind the microphone after playing professional hockey.
Now Steve has written a memoir titled A Funny Thing Happened on the Way to the Broadcast Booth. Those who know him know that Steve doesn’t like to say bad things about people. And he doesn’t here. Nor does he delve into the inner workings of sports media or the sports dream machine. The book is largely a collection of lighthearted personal recollections, although there are times when the gravity of boxing forces reflection.
“Fighters were unlike any other professional athletes I had ever encountered,” Albert writes. “Many were products of incomprehensible backgrounds, fiercely tough neighborhoods, ghettos and, in some cases, jungles. Some got into the sport because they were bullied as children. For others, boxing was a means of survival. In many cases, it was an escape from a way of life that most people couldn’t even fathom.”
At one point, Steve recounts a ringside ritual that he followed when he was behind the microphone for Showtime Boxing: “I would precisely line up my trio of beverages – coffee, water, soda – on the far edge of the table closest to the ring apron. Perhaps the best advice I ever received from Ferdie [broadcast partner Ferdie Pacheco] was early on in my blow-by-blow career – ‘Always cover your coffee at ringside with an index card unless you like your coffee with cream, sugar, and blood.’”
Writing about the prelude to the infamous Holyfield-Tyson “bite fight,” Albert recalls, “I remember thinking that Tyson was going to do something unusual that night. I had this sinking feeling in my gut that he was going to pull something exceedingly out of the ordinary. His grousing about Holyfield’s head butts in the first fight added to my concern. [But] nobody could have foreseen what actually happened. Had I opened that broadcast with, ‘Folks, tonight I predict that Mike Tyson will bite off a chunk of Evander Holyfield’s ear,’ some fellas in white coats might have approached me and said, ‘Uh, Steve, could you come with us.'”
And then there’s my favorite line in the book: “I once asked a fighter if he was happily married,” Albert recounts. “He said, ‘Yes, but my wife’s not.'”
“All I ever wanted was to be a sportscaster,” Albert says in closing. “I didn’t always get it right, but I tried to do my job with honesty and integrity. For forty-five years, calling games was my life. I think it all worked out.”
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His next book – The Most Honest Sport: Two More Years Inside Boxing – will be published this month and is available for preorder at:
https://www.amazon.com/Most-Honest-Sport-Inside-Boxing/dp/1955836329
In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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Argentina’s Fernando Martinez Wins His Rematch with Kazuto Ioka

In an excellent fight climaxed by a furious 12th round, Argentina’s Fernando Daniel Martinez came off the deck to win his rematch with Kazuto Ioka and retain his piece of the world 115-pound title. The match was staged at Ioka’s familiar stomping grounds, the Ota-City General Gymnasium in Tokyo.
In their first meeting on July 7 of last year in Tokyo, Martinez was returned the winner on scores of 117-111, 116-112, and a bizarre 120-108. The rematch was slated for late December, but Martinez took ill a few hours before the weigh-in and the bout was postponed.
The 33-year-old Martinez, who came in sporting a 17-0 (9) record, was a 7-2 favorite to win the sequel, but there were plenty of reasons to favor Ioka, 36, aside from his home field advantage. The first Japanese male fighter to win world titles in four weight classes, Ioka was 3-0 in rematches and his long-time trainer Ismael Salas was on a nice roll. Salas was 2-0 last weekend in Times Square, having handled upset-maker Rolly Romero and Reito Tsutsumi who was making his pro debut.
But the fourth time was not a charm for Ioka (31-4-1) who seemingly pulled the fight out of the fire in round 10 when he pitched the Argentine to the canvas with a pair of left hooks, but then wasn’t able to capitalize on the momentum swing.
Martinez set a fast pace and had Ioka fighting off his back foot for much of the fight. Beginning in round seven, Martinez looked fatigued, but the Argentine was conserving his energy for the championship rounds. In the end, he won the bout on all three cards: 114-113, 116-112, 117-110.
Up next for Fernando Martinez may be a date with fellow unbeaten Jesse “Bam” Rodriguez, the lineal champion at 115. San Antonio’s Rodriguez is a huge favorite to keep his title when he defends against South Africa’s obscure Phumelela Cafu on July 19 in Frisco, Texas.
As for Ioka, had he won today’s rematch, that may have gotten him over the hump in so far as making it into the International Boxing Hall of Fame. True, winning titles in four weight classes is no great shakes when the bookends are only 10 pounds apart, but Ioka is still a worthy candidate.
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Emanuel Navarrete Survives a Bloody Battle with Charly Suarez in San Diego

In a torrid battle Mexico’s Emanuel “Vaquero” Navarrete and his staccato attack staved off the herky-jerky non-stop assaults of Philippine’s Charly Suarez to win by technical decision and retain the WBO super feather world title on Saturday.
What do they feed these guys?
Navarrete (40-2-1, 32 KOs) and his elongated arms managed to connect enough to compensate against the surprising Suarez (18-1, 10 KOs) who wowed the crowd at Pechanga Arena in San Diego.
An accidental clash of heads opened a cut on the side of Navarrete’s left eye and forced a stoppage midway through the fight.
From the opening round Navarrete used his windmill style of attack with punches from different angles that caught Suarez multiple times early. It did not matter. Suarez fired back with impunity and was just as hungry to punch it out with the Mexican fighter.
It was savage.
Every time Navarrete connected solidly, he seemed to pause and check out the damage. Bad idea. Suarez would immediately counter with bombs of his own and surprise the champion with his resilience and tenacity.
Wherever they found Suarez they should look for more, because the Filipino fighter from Manila was ferocious and never out of his depth.
Around the sixth round the Mexican fighter seemed a little drained and puzzled at the tireless attacks coming from Suarez. During an exchange of blows a cut opened up on Navarrete and it was ruled an accidental clash of heads by the referee. Blood streamed down the side of Navarrete’s face and it was cleared by the ringside physician.
But at the opening of the eighth round, the fight was stopped and the ringside physician ruled the cut was too bad to continue. The California State Athletic Commission looked at tape of the round when the cut opened to decipher if it was an accidental butt or a punch that caused the cut. It was unclear so the referee’s call of accidental clash of heads stood as the final ruling.
Score cards from the judges saw Navarrete the winner by scores of 78-75, 77-76 twice. He retains the WBO title.
Interim IBF Lightweight Title
The sharp-shooting Raymond “Danger” Muratalla (23-0, 17 KOs) maneuvered past Russia’s Zaur Abdullaev (20-2, 12 KOs) by unanimous decision to win the interim IBF lightweight title after 12 rounds.
Both fighters were strategic in their approach with Muratalla switching from orthodox to southpaw at various times of the fight. Neither fighter was ever able to dominant any round.
Defense proved the difference between the two lightweights. Muratalla was able to slip more blows than Abdullaev and that proved the difference. The fighter from Fontana, California was able to pierce Abdullaev’s guard more often than not, especially with counter punches.
Abdullaev was never out of the fight. The Russian fighter was able to change tactics and counter the counters midway through the fight. It proved effective especially to the body. But it was not enough to offset Muratalla’s accuracy.
There were no knockdowns and after 12 rounds the judges scored it 118-110, 119-109 twice for Muratalla who now becomes the mandatory for the IBF lightweight title should Vasyl Lomachenko return to defend it.
Muratalla was brief.
“He was a tough fighter,” said Muratalla. “My defense is something I work on a lot.”
Perla Wins
Super flyweight Perla Bazaldua (2-0) eased past Mona Ward (0-2) with a polished display of fighting at length and inside.
Combination punching and defense allowed Bazaldua to punch in-between Ward’s attacks and force the St. Louis fighter to clinch repeatedly. But Ward hung in there despite taking a lot of blows. After four rounds the Los Angeles-based Bazaldua was scored the winner 40-36 on all three cards. Bazaldua signed a long term contract with Top Rank in March.
Photo credit: Mikey Williams / Top Rank
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