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A Panel of Media Titans Scopes Out the New Face of Boxing in the Digital Era

On Wednesday, October 17, HBO Sports vice president Peter Nelson showed up to the Marriott Marquis in midtown Manhattan to partake in a panel on “storytelling” in documentary film, as part of the Sports Business Journal’s annual media conference. Among the topics that Nelson broached were the record viewership that tuned into “Andre the Giant” and the inception of “Barbershop,” the new chat show produced by and featuring Lebron James.
But looming over the discussion like a dark cloud was the recent news that HBO Sports would forgo live boxing from their programming slate starting in 2019 — a shocking, although not completely unforeseen, announcement. Between budget cuts, expanded competition, and the exodus of elite talent, boxing at HBO had been on the decline for several years. Still for more than 40 years, the two were inextricable. Household names like Sugar Ray Leonard, Mike Tyson, Roy Jones Jr., Oscar de la Hoya, Manny Pacquiao, and Floyd Mayweather Jr. all, at one point, captured the zeitgeist by fighting on the premium channel. Indeed, long before its scripted series began stockpiling Emmys, HBO was associated with two things: movie reruns and boxing.
So finally, right before the end of the panel, the host, SBJ’s John Ourand, prodded Nelson to address the ungainly elephant in the room. “The idea of boxing not being on HBO is something that’s almost unthinkable,” began Ourand. “It’s been such a rich part of the network’s legacy. Take us through that decision. Why did you decide to step away?”
“Sure,” Nelson said, as he adjusted himself in his seat, “it wasn’t a subjective decision…”
Meanwhile that same day, 10 blocks south at Madison Square Garden, Mexican superstar Saul “Canelo” Alvarez was preparing for a press conference to announce his New York City debut on December 15 against Rocky Fielding. That was just the teaser. The real headline was that Alvarez had signed with the streaming platform DAZN for a staggering $365 million for 11 fights, or five years. John Skipper, DAZN executive chairman and ex-ESPN head, opened the presser by declaring that “Today represents a major shift in over-the-top sports content.” Alvarez, the biggest active draw in North America, has appeared exclusively on PPV — mostly on HBO — for the past five years going back to his fight with Floyd Mayweather Jr. in 2013. To see Alvarez fight once meant viewers had to pay upwards of $85, a hefty financial proposition. Now, it would cost viewers $10, or the price of a monthly subscription fee to DAZN.
“The only way to watch this fight is to download the DAZN app and activate it,” Skipper told The Sweet Science. “The first one’s free. The next ten, you’ll need to be a subscriber to DAZN to watch the fight.”
In a time in which cordcutting and rising rights fees have battered the traditional television model, streaming, or OTT, has been hailed as the new frontier of the sports media landscape. For the most part, its adherents are still striving to find the right balance between content and monetization. In the case of DAZN, the company is also at pains to create a public profile, as it remains virtually unknown in the United States, unlike, say, ESPN+, which benefits from its association with “The World Wide Leader in Sports.” That said, DAZN is fairly well known internationally, in countries such as Italy and Japan, where the company owns extensive baseball and soccer rights. The Alvarez signing, to some extent, provides an instant stimulus for their US enterprise.
DAZN is betting that they can convert the Alvarez PPV buyer into a DAZN subscriber. The logic, after all, is in their favor. Why pay $85 to see Alvarez fight once, when you can pay a fraction of that for not only Alvarez, but a host of other combat sports content for an entire month? (DAZN also owns global rights to Bellator). Skipper, though, acknowledged the marketing hurdles ahead. “We still have to find those (potential subscribers), activate them,” admitted Skipper. “But I think if you believe that the three plus million people (in his last three fights combined) who paid $85 dollars to watch ‘Canelo’ fight would be willing to pay a lot less to watch him fight, I think this is a game changer.”
In years past it would have been unfathomable to imagine boxing without HBO at its helm. But there it was, on Wednesday, in striking juxtaposition, a glimpse at the future of the sport without the premium cable giant: Alvarez leaping headlong into the booming streaming business with a quarter-billion dollar contract in his pocket; the HBO Sport head talking about documentaries at an industry convention.
Yet, as always, the sport moves on. The emergence of Fox as a boxing player, the continued commitment from Showtime, the growth of ESPN and ESPN+, and the arrival of well-heeled disruptors like DAZN, are signs that the business is more than prepared to fill the void left by HBO. Indeed, the shifting landscape in the sport is a microcosm of a larger ongoing media trend, and boxing, in many respects, finds itself in the middle of the mainstream muddle. To this end, the two-day SBJ conference in New York afforded a chance to view the latest developments in boxing from a more holistic perspective, to see it in relation to the larger sports world. The Sweet Science was on hand to listen to — and on occasion, speak with — top sports media executives from across the spectrum.
An Appetite for Live Sports
What was perhaps most ironic about the presence of Nelson at the conference was that for the most part his fellow speakers were evangelists for live sports programming. ESPN head Jimmy Pitaro set the tone when he declared, “Everybody in this room knows how important live sports are. Live sports are moving the needle more than anything else. Look at what the top 10, top 20 shows are every week.”
MLS Senior vice president Seth Bacon reiterated this belief. “Live sports are the center from which all cross-promotional content —storytelling, fandom — come back to,” said Bacon.
And Mark Shuken, president of Pac-12 Networks, expressed much of the same: “People like to talk about the DVR-proof nature of live sports, but I think it is that immediacy, that communal nature that you gotta be there now to see it. How are you taking part in the tribal nature of sports? People want to talk about it, especially in today’s landscape, sports are a great distraction.”
Given the current market for live sports, then, it is little wonder that those who own the content wield considerable leverage. “Rights holders are in the driver’s seat,” said Lindsey Ross, director of rights for FloSports. Most executives on hand see rights fees only continuing to rise. “I feel bad for some of my colleagues up here,” one executive joked. “Sports rights are expensive.”
In boxing, the bustling streaming market has been a boon to boxers. Previously unconnected boxers, like Tevin Farmer and Danny Roman, are now making career purses after signing with DAZN. For the first time in decades, the highest payday for a boxer — at any level — is no longer tied to an appearance on HBO or, for that matter, Showtime.
Of course, HBO’s reasons for leaving boxing are well justified. Citing internal research, Nelson suggested that boxing not only mattered very little to HBO subscribers, but that buying more fights would not improve the overall subscribership.“So in looking at that,” Nelson told Ourand, “it became impossible to ignore. You know, the old Peter Drucker line ‘there’s nothing so useless as doing efficiently that which should not be done at all.’”
Since DAZN began in September, few weekends have gone in which there were not multiple boxing cards occurring — sometimes concurrently — from all around the world, from a variety of competing platforms. Some observers are convinced that boxing has turned over a new leaf and that the latest streaming ventures are evidence of a healthy sport. But it remains to be seen how long this level of pace and volume will last.
Boxing “Beachhead”
During a panel on direct-to-consumer relations, Brian Socolow, legal counsel for DAZN and co-chair at the firm Loeb & Loeb, had this to say: “DAZN wants to be the Netflix of sports, not just boxing.” The statement is illuminating for a couple reasons. One, it shows that DAZN regards boxing as a steppingstone, albeit a very expensive one. Two, the comparison to the entertainment giant shows just how ambitious the company plans to be. (DAZN is owned by billionaire Len Blavatnik.)
“Certainly the consumer wants fighting sports,” continued Socolow, “ but the consumer also wants a whole lot more than that and you probably need that as a business model to expand beyond that.”
The expectation is that once major rights are up for negotiation, DAZN will bid aggressively for pieces of mainstream sports, like the NFL, NBA, and MLB. In the meantime, that is where boxing comes in.
Talking about DAZN’s entry into the US market through boxing and MMA, Socolow referred to the move as “beachhead,” business shorthand for the type of strategy in which an investment is made in small markets before pursuing larger ones. “Right now [DAZN’s] focus has been on boxing and fighting sports,” said Socolow. “I think it’s a good way as they come into the United States and get the beachhead (for combat sports). But I think the intent there is to grow beyond that. I think they have to.”
But there are big question marks as to whether DAZN will be able to carve out what they require from boxing, a perennially hostile territory. The list of failed endeavors in boxing, after all, from crass peddlers to honest do-gooders, runs longer than most Senate bills. For all the ballyhoo that accompanied their US announcement earlier in the spring, the first card DAZN launched featured Jessie Vargas against Thomas Dulorme in boxing-averse Chicago. And despite the bellicose courting from Hearn, DAZN was unable to persuade some of the biggest names aligned with the PBC, including Adrien Broner, Gervonta Davis, and the Charlo twins, to join its ranks. No doubt, DAZN has dramatically improved its standing with the signing of Alvarez, and together with the UK’s Anthony Joshua, the platform can claim to have the exclusive rights to the two biggest box office stars on both sides of the Atlantic. Outside of those fighters, however, their roster quickly thins out. The November 17 card featuring Brandon Rios and Gabriel Rosado, two fighters way past their primes, is a tacky exercise in hodgepodge and mediocrity, and characteristic of some of DAZN’s bottom-heavy rotation.
Yet part of their strategy seems to be working, at least as it pertains to the middleweight division. Three of the four major title belts belong to Alvarez and new signee Demetrius Andrade. The other title holder, Danny Jacobs, is currently a network free agent, but as he is promoted by Hearn, it is expected he will appear on DAZN before long. And if Gennady Golovkin decides to join as well, as reports indicate, his presence would then give DAZN a veritable hold on one of the more intriguing and competitive divisions in boxing.
Silicon Valley “Experiments”
Not everyone is as aggressive as DAZN.
When asked about the pressure to compete with highly-strapped competitors like DAZN, Portia Archer, NBC vice president of direct-to-consumer services, told The Sweet Science, “We’re not in the business of they do 65 (million), we’ll do 70 (million).” (Sports Gold, NBC’s subscription over-the-top service, currently offers ten sports, with three more soon to be added. While Archer acknowledged that her colleagues were currently working out a potential deal with promoter Main Events, boxing is not on the radar for the app).
Such sentiment extends beyond the traditional power players.
In a recent SBJ article, Ourand pointed out how Silicon Valley titans have yet to pursue sports rights in a vigorous way and remain generally in the experimental stage. “Amazon, Facebook, Twitter and Youtube have made sports investments in the United States,” wrote Ourand. “But they view those investments more as market tests than full-blown business strategies.”
This scenario largely describes what is going on at Facebook through its free VOD service Facebook Watch. Currently, Facebook, which also owns Instagram, has rights deals with the MLB, LPGA, Golden Boy Promotions, high school football games in Florida, and various soccer leagues.
Peter Hutton, Facebook’s newly-hired head of live sports programming, was on hand for the conference, and while he pointed out that the company was “very much [at] a listen, learn, watch, experiment stage,” he also insisted that their involvement with sports was not just a casual dalliance. “Whether it is South American soccer or whether it is major league baseball here in the US, there’s clearly a few bets being made and we’re looking at the data on the back of that,” Hutton told The Sweet Science. “I think it’s more important to say how do we integrate ourselves with a sport on a long time basis.”
Speaking specifically about boxing, Hutton explained that Facebook was not looking at boxing as “a short term, one fight, two fight sort of an experiment” and that he sees a natural affinity between the two.
“Boxing and Facebook is a quite an interesting story going forward,” Hutton explained. “If you think about the power of boxing it’s very much about creating stories and creating credibility about fights and therefore that social engagement around the fight is something that I think Facebook and Instagram and the rest of our platform can really be a part of. You need a dripfeed of information, you need that sense that what you’re going to watch is important and helping the boxers to tell that story and put regular content out before a fight and develop that route through watching a live experience. I think that is a really good balance, the sport and the social networks.”
One of the questions brought up in Ourand’s article is if social media companies actually need to own the content to live sports. Sports-leaning social media users, after all, constantly engage with sports content that is not owned by Facebook, like the NBA and NFL, say. Hutton believes that there are clear advantages to owning the content outright. In the case of boxing, given its relatively simple structure — a small circumscribed ring and two righters — Hutton sees an opportunity for Facebook to experiment with the actual live experience with their robust virtual reality technology. Facebook owns the virtual reality company Oculus and has bought hundreds of patents related to VR and augmented reality technology. In the end, Hutton wants to offer a sports product that is sui generis, that only Facebook can offer.
“We’ll look at the data through the deals that we’ve got through Golden Boy and see the popularity of the sport and how well it works,” said Hutton. “We don’t just want to show sport, we want to show sport that gives viewers a better experience and we want it to be positive. We don’t want it to be a worse version of what we’ve had historically.”
(Part of the Alvarez-DAZN signing called for guaranteed Golden Boy dates, so it is not immediately clear if Golden Boy will continue to work with Facebook.)
ESPN and “Audience Expansion”
Drawing more viewers and subscribers is the mandate for any platform. But for a fixture like ESPN that has seen its viewership dwindle rapidly in recent years, the issue is existential. But during an interview with Ourand, Pitaro had some good news to share: For four quarters in a row, ESPN had seen a net subscriber decline. In other words, ESPN is still losing subscribers, just not as quickly as they once were.
One reason for that is likely because of ESPN+. Of all the streaming platforms operating in the United States, ESPN+ currently has the largest and most diverse portfolio of live sports under its belt. This includes mainstream sports such as NCAA basketball, NHL, MLB, and college football but also what ESPN head Pitaro, in a rare public appearance on the second day of the conference, described as “niche sports.”
“We’re interested in the pure point of big needle movers but we’re also just as interested in what’s now in the smaller niche sports,” said Pitaro. “So if you look on ESPN+ right now we have rugby, we have cricket, we have lacrosse, we have partnership with the Ivy League network.”
This also includes boxing — that is, Top Rank Boxing. The deal, struck back in 2017, was a major improvement on the usual club-fare shows that ESPN produced, namely through its Friday Night Fights series. ESPN would support Top Rank boxing through ancillary programming and a slew of primetime dates. Both parties seem to be enjoying a measure of success. Most recently in October, Terence Crawford-Jose Benavidez Jr. averaged 2.2 million viewers on a Saturday night, the second highest Top Rank-ESPN telecast since the beginning of their deal in 2017. Earlier this year, Top Rank and ESPN renewed their partnership with a seven year extension to showcase 54 live events through 2025.
Surprised by ESPN’s decision to strike up rights deals with combat sports entities, Ourand asked Pitaro, “If you would have told me 5 years ago that ESPN would have boxing programming and doing a deal with UFC I never have thought that would happen. What happened?
“Audience expansion,” Pitaro stated. “The main driver behind that deal was expanding our audience and presenting content that we think will speak to a younger generation.”
Pitaro singled out Top Rank president Todd duBoef for understanding exactly what their boxing programming needs to look like in order to attract more subscribers.
“Top Rank is run by a very progressive, a very intelligent guy named Todd duBoef,” said Pitaro, “and Todd is correctly focused on all the right things including expanding the reach, making boxing more popular around the globe and he believed that the best way to do that was partnering with ESPN.”
On ESPN+, Top Rank has shown fight cards from around the world, as far flung as Japan, Bulgaria and England. It also recently inked a deal with UK promoter Frank Warren to stream all of his fights on the app. All of which to say that there is an explicit corporate agenda in place for Top Rank, unlike its tenure with HBO, and that is to ensure that their fights drive subscribers to ESPN and ESPN+. So far, the results have been positive. In September, ESPN announced that the app had surpassed the one million subscriber mark, which many pundits considered impressive. (It should be pointed out that a reported roughly 300,000 of those subscriptions were brought in through ESPN’s existing paywall service, Insider).
Fragmentation
The current economic upswing in boxing — “it’s a great time to be a fighter,” is a common refrain heard around the industry — may taper out as initial investments flounder and the market comes back down to reality. Some executives were skeptical that the current proliferation of streaming platforms could be sustained in the long haul. “I don’t believe we’re going to find people who want 14 different type of OTT services,” said Hania Poole, vice president of BR Live, during a panel. Poole predicts that a degree of consolidation will be in order. “I think we’re going to go back to where television started with 3 or 4 networks. Sports becomes a premium piece of that package. Kind of like what the old world looked like but with a new delivery service, with one billing system, one password. I don’t see how this fragmentation can continue.”
NBC’s Archer was also similarly skeptical, but believed that the new model that streaming presents is here to stay. “Our fans are focused on customization and personalization. They really want something that is for them. I don’t see the interest in recreating something that they formally had. If we could keep that principle in mind and figure out what the right mix is so that you don’t have 15, or 20 or some unmanageable number (of apps), then perhaps (that will work).
The last thing an unregulated sport like boxing needs is more fragmentation, but the early signs suggest that the latest streaming deals have only reified the grand old political divisions. With Matchroom (and perhaps Golden Boy) now working exclusively with DAZN, Top Rank with ESPN, and PBC with Showtime and Fox, the current climate discourages collaboration. For example, neither a Terence Crawford vs. Errol Spence Jr. or an Anthony Joshua vs. Deontay Wilder fight is likely to materialize anytime soon because of conflicting broadcast alliances. Such conflicts are nothing new, but with promoters now incentivized to spur the subscriber base of their respective broadcasters, there is one less reason to come to together at the table. DAZN, for example, is not about to let Joshua, its marquee signee, hop over to Showtime/Fox to fight Wilder — not when it has a business to build.
Back in May, The Sweet Science asked Top Rank’s Todd duBoef if he had any intention to let 140-pound champion Jose Ramirez participate in the WBSS series to face the other top fighters in the division. duBeof’s response was instructive. “I’m building an enterprise here,” he answered. “Why would I work five years developing a product just to give it away?” If Top Rank feels that strongly about Ramirez, why should it be any different with Crawford?
HBO is gone, yes, and the boxing landscape may look more different than ever, but the same problems appear no closer to being solved.
Check out more boxing news on video at The Boxing Channel
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Chris Eubank Jr Outlasts Conor Benn at Tottenham Hotspur Stadium

Feudal bragging rights belong to Chris Eubank Jr. who out-lasted Conor Benn to
emerge victorious by unanimous decision in a non-title middleweight match held in
London on Saturday.
Fighting for their family heritage Eubank (35-3, 26 KOs) and Benn (23-1, 14 KOs)
continued the battle between families started 35 years ago by their fathers at Tottenham
Hotspur Stadium.
More than 65,000 fans attended.
Though Eubank Jr. had a weight and height advantage and a record of smashing his
way to victory via knockout, he had problems hurting the quicker and more agile Benn.
And though Benn had the advantage of moving up two weight divisions and forcing
Eubank to fight under a catch weight, the move did not weaken him much.
Instead, British fans and boxing fans across the world saw the two family rivals pummel
each other for all 12 rounds. Neither was able to gain separation.
Eubank looked physically bigger and used a ramming left jab to connect early in the
fight. Benn immediately showed off his speed advantage and surprised many with his
ability to absorb a big blow.Chris Eubank Jr Outlasts Conor Benn at Tottenham Hotspur Stadium
Benn scrambled around with his quickness and agility and scored often with bigcounters.
It took him a few rounds to stop overextending himself while delivering power shots.
In the third round Benn staggered Eubank with a left hook but was unable to follow up
against the dangerous middleweight who roared back with flurries of blows.
Eubank was methodic in his approach always moving forward, always using his weight
advantage via the shoulder to force Benn backward. The smaller Benn rocketed
overhand rights and was partly successful but not enough to force Eubank to retreat.
In the seventh round a right uppercut snapped Benn’s head violently but he was
undeterred from firing back. Benn’s chin stood firm despite Eubank’s vaunted power and
size advantage.
“I didn’t know he had that in him,” Eubank said.
Benn opened strong in the eighth round with furious blows. And though he connected
he was unable to seriously hurt Eubank. And despite being drained by the weight loss,
the middleweight fighter remained strong all 12 rounds.
There were surprises from both fighters.
Benn was effective targeting the body. Perhaps if he had worked the body earlier he
would have found a better result.
With only two rounds remaining Eubank snapped off a right uppercut again and followed
up with body shots. In the final stanza Eubank pressed forward and exchanged with the
smaller Benn until the final bell. He simply out-landed the fighter and impressed all three
judges who scored it 116-112 for Eubank.
Eubank admitted he expected a knockout win but was satisfied with the victory.
“I under-estimated him,” Eubank said.
Benn was upset by the loss but recognized the reasons.
“He worked harder toward the end,” said Benn.
McKenna Wins
In his first test in the elite level Aaron McKenna (20-0, 10 KOs) showed his ability to fight
inside or out in soundly defeating former world champion Liam Smith (33-5-1, 20 KOs)
by unanimous decision to win a regional WBA middleweight title.
Smith has made a career out of upsetting young upstarts but discovered the Irish fighter
more than capable of mixing it up with the veteran. It was a rough fight throughout the
12 rounds but McKenna showed off his abilities to fight as a southpaw or right-hander
with nary a hiccup.
McKenna had trained in Southern California early in his career and since that time he’s
accrued a variety of ways to fight. He was smooth and relentless in using his longer
arms and agility against Smith on the outside or in close.
In the 12 th round, McKenna landed a perfectly timed left hook to the ribs and down went
Smith. The former champion got up and attempted to knock out the tall
Irish fighter but could not.
All three judges scored in favor of McKenna 119-108, 117-109, 118-108.
Other Bouts
Anthony Yarde (27-3) defeated Lyndon Arthur (24-3) by unanimous decision after 12 rounds. in a light heavyweight match. It was the third time they met. Yarde won the last two fights.
Chris Billam-Smith (21-2) defeated Brandon Glanton (20-3) by decision. It was his first
fight since losing the WBO cruiserweight world title to Gilberto Ramirez last November.
Viddal Riley (13-0) out-worked Cheavon Clarke (10-2) in a 12-round back-and-forth-contest to win a unanimous decision.
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Avila Perspective, Chap. 323: Benn vs Eubank Family Feud and More

Next generation rivals Conor Benn and Chris Eubank Jr. carry on the family legacy of feudal warring in the prize ring on Saturday.
This is huge in British boxing.
Eubank (34-3, 25 KOs) holds the fringe IBO middleweight title but won’t be defending it against the smaller welterweight Benn (23-0, 14 KOs) on Saturday, April 26, at Tottenham Hotspur Stadium in London. DAZN will stream the Matchroom Boxing card.
This is about family pride.
The parents of Eubank and Benn actually began the feud in the 1990s.
Papa Nigel Benn fought Papa Chris Eubank twice. Losing as a middleweight in November 1990 at Birmingham, England, then fighting to a draw as a super middleweight in October 1993 in Manchester. Both were world title fights.
Eubank was undefeated and won the WBO middleweight world title in 1990 against Nigel Benn by knockout. He defended it three times before moving up and winning the vacant WBO super middleweight title in September 1991. He defended the super middleweight title 14 times before suffering his first pro defeat in March 1995 against Steve Collins.
Benn won the WBO middleweight title in April 1990 against Doug DeWitt and defended it once before losing to Eubank in November 1990. He moved up in weight and took the WBC super middleweight title from Mauro Galvano in Italy by technical knockout in October 1992. He defended the title nine times until losing in March 1996. His last fight was in November 1996, a loss to Steve Collins.
Animosity between the two families continues this weekend in the boxing ring.
Conor Benn, the son of Nigel, has fought mostly as a welterweight but lately has participated in the super welterweight division. He is several inches shorter in height than Eubank but has power and speed. Kind of a British version of Gervonta “Tank” Davis.
“It’s always personal, every opponent I fight is personal. People want to say it’s strictly business, but it’s never business. If someone is trying to put their hands on me, trying to render me unconscious, it’s never business,” said Benn.
This fight was scheduled twice before and cut short twice due to failed PED tests by Benn. The weight limit agreed upon is 160 pounds.
Eubank, a natural middleweight, has exchanged taunts with Benn for years. He recently avenged a loss to Liam Smith with a knockout victory in September 2023.
“This fight isn’t about size or weight. It’s about skill. It’s about dedication. It’s about expertise and all those areas in which I excel in,” said Eubank. “I have many, many more years of experience over Conor Benn, and that will be the deciding factor of the night.”
Because this fight was postponed twice, the animosity between the two feuding fighters has increased the attention of their fans. Both fighters are anxious to flatten each other.
“He’s another opponent in my way trying to crush my dreams. trying to take food off my plate and trying to render me unconscious. That’s how I look at him,” said Benn.
Eubank smiles.
“Whether it’s boxing, whether it’s a gun fight. Defense, offense, foot movement, speed, power. I am the superior boxer in each of those departments and so many more – which is why I’m so confident,” he said.
Supporting Bout
Former world champion Liam Smith (33-4-1, 20 KOs) tangles with Ireland’s Aaron McKenna (19-0, 10 KOs) in a middleweight fight set for 12 rounds on the Benn-Eubank undercard in London.
“Beefy” Smith has long been known as one of the fighting Smith brothers and recently lost to Eubank a year and a half ago. It was only the second time in 38 bouts he had been stopped. Saul “Canelo” Alvarez did it several years ago.
McKenna is a familiar name in Southern California. The Irish fighter fought numerous times on Golden Boy Promotion cards between 2017 and 2019 before returning to the United Kingdom and his assault on continuing the middleweight division. This is a big step for the tall Irish fighter.
It’s youth versus experience.
“I’ve been calling for big fights like this for the last two or three years, and it’s a fight I’m really excited for. I plan to make the most of it and make a statement win on Saturday night,” said McKenna, one of two fighting brothers.
Monster in L.A.
Japan’s super star Naoya “Monster” Inoue arrived in Los Angeles for last day workouts before his Las Vegas showdown against Ramon Cardenas on Sunday May 4, at T-Mobile Arena. ESPN will televise and stream the Top Rank card.
It’s been four years since the super bantamweight world champion performed in the US and during that time Naoya (29-0, 26 KOs) gathered world titles in different weight divisions. The Japanese slugger has also gained fame as perhaps the best fighter on the planet. Cardenas is 26-1 with 14 KOs.
Pomona Fights
Super featherweights Mathias Radcliffe (9-0-1) and Ezequiel Flores (6-4) lead a boxing card called “DMG Night of Champions” on Saturday April 26, at the historic Fox Theater in downtown Pomona, Calif.
Michaela Bracamontes (11-2-1) and Jesus Torres Beltran (8-4-1) will be fighting for a regional WBC super featherweight title. More than eight bouts are scheduled.
Doors open at 6 p.m. For ticket information go to: www.tix.com/dmgnightofchampions
Fights to Watch
Sat. DAZN 9 a.m. Conor Benn (23-0) vs Chris Eubank Jr. (34-3); Liam Smith (33-4-1) vs Aaron McKenna (19-0).
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Floyd Mayweather has Another Phenom and his name is Curmel Moton

Floyd Mayweather has Another Phenom and his name is Curmel Moton
In any endeavor, the defining feature of a phenom is his youth. Philadelphia Phillies outfielder Bryce Harper was a phenom. He was on the radar screen of baseball’s most powerful player agents when he was 14 years old.
Curmel Moton, who turns 19 in June, is a phenom. Of all the young boxing stars out there, wrote James Slater in July of last year, “Curmel Moton is the one to get most excited about.”
Moton was born in Salt Lake City, Utah. His father Curtis Moton, a barber by trade, was a big boxing fan and specifically a big fan of Floyd Mayweather Jr. When Curmel was six, Curtis packed up his wife (Curmel’s stepmom) and his son and moved to Las Vegas. Curtis wanted his son to get involved in boxing and there was no better place to develop one’s latent talents than in Las Vegas where many of the sport’s top practitioners came to train.
Many father-son relationships have been ruined, or at least frayed, by a father’s unrealistic expectations for his son, but when it came to boxing, the boy was a natural and he felt right at home in the gym.
The gym the Motons patronized was the Mayweather Boxing Club. Curtis took his son there in hopes of catching the eye of the proprietor. “Floyd would occasionally drop by the gym and I was there so often that he came to recognize me,” says Curmel. What he fails to add is that the trainers there had Floyd’s ear. “This kid is special,” they told him.
It costs a great deal of money for a kid to travel around the country competing in a slew of amateur boxing tournaments. Only a few have the luxury of a sponsor. For the vast majority, fund raisers such as car washes keep the wheels greased.
Floyd Mayweather stepped in with the financial backing needed for the Motons to canvas the country in tournaments. As an amateur, Curmel was — take your pick — 156-7 or 144-6 or 61-3 (the latter figure from boxrec). Regardless, at virtually every tournament at which he appeared, Curmel Moton was the cock of the walk.
Before the pandemic, Floyd Mayweather Jr had a stable of boxers he promoted under the banner of “The Money Team.” In talking about his boxers, Floyd was understated with one glaring exception – Gervonta “Tank” Davis, now one of boxing’s top earners.
When Floyd took to praising Curmel Moton with the same effusive language, folks stood up and took notice.
Curmel made his pro debut on Sept. 30, 2023, at the T-Mobile Arena in Las Vegas on the undercard of the super middleweight title fight between Canelo Alvarez and Jermell Charlo. After stopping his opponent in the opening round, he addressed a flock of reporters in the media room with Floyd standing at his side. “I felt ready,” he said, “I knew I had Floyd behind me. He believes in me. I had the utmost confidence going into the fight. And I went in there and did what I do.”
Floyd ventured the opinion that Curmel was already a better fighter than Leigh Wood, the reigning WBA world featherweight champion who would successfully defend his belt the following week.
Moton’s boxing style has been described as a blend of Floyd Mayweather and Tank Davis. “I grew up watching Floyd, so it’s natural I have some similarities to him,” says Curmel who sparred with Tank in late November of 2021 as Davis was preparing for his match with Isaac “Pitbull” Cruz. Curmell says he did okay. He was then 15 years old and still in school; he dropped out as soon as he reached the age of 16.
Curmel is now 7-0 with six KOs, four coming in the opening round. He pitched an 8-round shutout the only time he was taken the distance. It’s not yet official, but he returns to the ring on May 31 at Mandalay Bay in Las Vegas where Caleb Plant and Jermall Charlo are co-featured in matches conceived as tune-ups for a fall showdown. The fight card will reportedly be free for Amazon Prime Video subscribers.
Curmel’s presumptive opponent is Renny Viamonte, a 28-year-old Las Vegas-based Cuban with a 4-1-1 (2) record. It will be Curmel’s first professional fight with Kofi Jantuah the chief voice in his corner. A two-time world title challenger who began his career in his native Ghana, the 50-year-old Jantuah has worked almost exclusively with amateurs, a recent exception being Mikaela Mayer.
It would seem that the phenom needs a tougher opponent than Viamonte at this stage of his career. However, the match is intriguing in one regard. Viamonte is lanky. Listed at 5-foot-11, he will have a seven-inch height advantage.
Keeping his weight down has already been problematic for Moton. He tipped the scales at 128 ½ for his most recent fight. His May 31 bout, he says, will be contested at 135 and down the road it’s reasonable to think he will blossom into a welterweight. And with each bump up in weight, his short stature will theoretically be more of a handicap.
For fun, we asked Moton to name the top fighter on his pound-for-pound list. “[Oleksandr] Usyk is number one right now,” he said without hesitation,” great footwork, but guys like Canelo, Crawford, Inoue, and Bivol are right there.”
It’s notable that there isn’t a young gun on that list. Usyk is 38, a year older than Crawford; Inoue is the pup at age 32.
Moton anticipates that his name will appear on pound-for-pound lists within the next two or three years. True, history is replete with examples of phenoms who flamed out early, but we wouldn’t bet against it.
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