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Matchroom’s Eddie Hearn: “We can’t wait to attack America in 2022”
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Eddie Hearn, who heads up the boxing division of the U.K. sports promotion conglomerate Matchroom, the firm founded by his Hall of Fame father, has become a staple on the U.S. boxing scene. During one recent 18-day stretch, he was all over the map, promoting shows in Manchester, New Hampshire and faraway Las Vegas with a stop-over in New York City in-between.
His New York City promotion produced a big upset when George Kambosos Jr dethroned unified lightweight champion Teofimo Lopez. It was said that Hearn overpaid to boat the fight, but the outcome could not have worked out any better for him. If Teofimo had won, he would have returned to the arms of Top Rank for whom he would have been contractually obligated. But Kambosos was Hearnâs guy, as is Devin Haney (although technically a free agent), who conquered Jojo Diaz on the following Saturday, and presto, a huge fight fell right into Hearnâs lap: Kambosos vs. Haney for all the meaningful hardware in the 135-pound weight class.
Top Rank founder and president Bob Arum, who turned 90 this week (belated Happy Birthday to the Godfather) famously feuded with Don King, his bitter rival during the last decades of the 20th century. Their constant war of words was great fodder for boxing writers.
Eddie Hearn isnât as colorful as King who added a new word to the vocabulary when he accused Arum and others of trickeration, but Hearn has supplanted King as Arumâs arch-nemesis. Among the nicer thing that Arum has said about Hearn is that he doesnât understand the U.S. market.
Recent developments, needless to say, suggest otherwise. Hearn now has one foot firmly planted on U. S. soil. And today he let the cat out of the bag in a story for the BBC in which he revealed that he has a big show in the works for Madison Square Garden in April.
Among the bouts that Hearn is lining-up for the April show is a match between four-belt lightweight champion Katie Taylor (14-0, 6 KOs) and Amanda Serrano (40-1-1, 30 KOs) who has captured titles in a bevy of weight classes from 118 to 140. Hearn has been in contact with Serranoâs co-promoters Jake Paul and Lou DiBella to make it happen.
It will be the biggest fight in womenâs boxing history. Thatâs assuming, of course, that both get past their next hurdles. Taylor is pitted against Kazakhstanâs 14-1 Firuza Sharipova tomorrow in Liverpool, England. Serrano meets Spainâs 14-1 Mariam Gutierrez a week from tomorrow in Tampa.
âWeâve taken a strong foothold in the American market,â boasted Hearn in the conclusion to his BBC story. âThese last two weeks have been huge for us with a growing profile and viewing figures. We canât wait to attack America in 2022.â
It will be interesting to see how far he can take it.
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Cain Sandoval KOs Mark Bernaldez in the Featured Bout at Santa Ynez
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Northern Californiaâs Cain Sandoval remained undefeated with a knockout win over Mark Bernaldez in a super lightweight battle on Friday on a 360 Promotions card.
Sandoval (15-0, 13 KOs) of Sacramento needed four rounds to figure out tough Filipino fighter Bernaldez (25-7, 14 KOs) in front of a packed crowd at Chumash Casino in Santa Ynez.
Bernaldez had gone eight rounds against Mexicoâs very tough Oscar Duarte. He showed no fear for Sandovalâs reputed power and both fired bombs at each other from the second round on.
Things turned in favor of Sandoval when he targeted the body and soon had Bernaldez in retreat. It was apparent Sandoval had discovered a weakness.
In the beginning of the fourth Sandoval fired a stiff jab to the body that buckled Bernaldez but he did not go down. And when both resumed in firing position Sandoval connected with an overhand right and down went the Filipino fighter. He was counted out by referee Rudy Barragan at 34 seconds of the round.
âIâm surprised he took my jab to the body. I respect that. I have a knockout and Iâm happy about that,â Sandoval said.
Other Bouts
Popular female fighter Lupe Medina (9-0) remained undefeated with a solid victory over the determined Agustina Vazquez (4-3-2) by unanimous decision after eight rounds in a minimumweight fight between Southern Californians.
Early on Vazquez gave Medina trouble disrupting her patter with solid jabs. And when Medina overloaded with combination punches, she was laced with counters from Vazquez during the first four rounds.
Things turned around in the fifth round as Medina used a jab to keep Vazquez at a preferred distance. And when she attacked it was no more than two-punch combination and maintaining a distance.
Vazquez proved determined but discovered clinching was not a good idea as Medina took advantage and overran her with blows. Still, Vazquez looked solid. All three judges saw it 79-73 for Medina.
A battle between Southern Californianâs saw Comptonâs Christopher Rios (11-2) put on the pressure all eight rounds against Eastvaleâs Daniel Barrera (8-1-1) and emerged the winner by majority decision in a flyweight battle.
It was Barreraâs first loss as a pro. He never could discover how to stay off the ropes and that proved his downfall. Neither fighter was knocked down but one judge saw it 76-76, and two others 79-73 for Rios.
In a welterweight fight Gor Yeritsyan (20-1,16 KOs) scorched Luis Ramos (23-7) with a 12-punch combination the sent him to the mat in the second round. After Ramos beat the count he was met with an eight punch volley and the fight was stopped at 2:11 of the second round by knockout.
Super feather prospect Abel Mejia (7-0, 5 KOs) floored Alfredo Diaz (9-12) in the fifth round but found the Mexican fighter to be very durable in their six-round fight. Mejia caught Diaz with a left hook in the fifth round for a knockdown. But the fight resumed with all three judges scoring it 60-53 for Mejia who fights out of El Modena, Calif.
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The Return of David Alaverdian
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By TSS Special Correspondent David Harazduk — After David Alaverdian (8-0-1, 6 KOs) scored a gritty victory against a tough Nicaraguan journeyman named Enrique Irias, his plans suddenly changed. The flashy flyweight from Nahariya, Israel hoped to face even tougher opposition and then challenge for a world title within a year or so. But a prolonged illness forced David to rip up the script.
The Irias fight was over 22 months ago. On Saturday, Feb. 22, Alaverdian will be making his first appearance in the ring since that win when he faces veteran road warrior Josue âZurdoâ Morales (31-16-4, 13 KOs) at the Westgate Hotel & Casino in Las Vegas. Itâs the fifth promotion by Las Vegas attorney Stephen Reid whose inaugural card was at this venue on Feb. 13, 2020.
âIâm excited to come back,â Alaverdian declared.
During his preparation for Irias two years ago, Alaverdian felt fatigue after a routine six-round sparring session. âIt was on April 1, 2023, about ten days before my fight. It felt like an April Foolâs joke,â he said. He came down with a sore throat, a headache, and congestion. He soon developed trouble breathing. At first, he thought his seasonal asthma had flared up, but his condition soon worsened. No matter what he did, Alaverdian could no longer take deep breaths. Fatigue continued to plague him. His heart constantly raced. Instead of breathing from his diaphragm, he was breathing from his chest. He sought out numerous doctors in the United States and in Israel.
His symptoms were finally diagnosed as Dysfunctional Breathing (DB). DB is a condition that can stem from stress and is often misdiagnosed. Its symptoms include dyspnea and tachycardia, both of which David experienced.
While receiving treatment, the Vegas-based pro went back to Israel where he coached aspiring fighters. âDavidâs influence on Israeli boxing is amazing, because he shows we can succeed in a big business even though we come from a small country,â said another undefeated Israeli flyweight, 20-year-old Yonatan Landman (7-0, 7 KOs). âA lot more Israelis are going to dare to succeed.â
Landman was able to work with Alaverdian during Davidâs return to Israel. âHe is a great guy and a friend,â Landman said. âHe has a lot of willingness to help, share his knowledge, and help you move forward.â
Alaverdian finally started to feel like he could compete again eight months ago. He won last yearâs Israeli national amateur championship and competed in Olympic qualifiers. Now, heâs preparing to fight as a professional once again. âHe doesnât mention anything about [his breathing issues] like he did before,â his coach Cedric Ferguson said about this camp. âHeâs been working like thereâs no issue at all.â
It has been a whirlwind week for the 31-year-old Alaverdian. In addition to putting the finishing touches on his preparation ahead of Saturdayâs comeback fight, David got married on Tuesday. His mom came over from Israel for the wedding and will stay for the fight. âItâs a good distraction,â David said of this weekâs significant events. âIt helps me. That way I donât have to focus on the fight all day.â
Josue Morales, a 32 year old from Houston, hopes to play spoiler on Saturday. The crafty southpaw has never been stopped during his 52-fight career. âHeâs a seasoned guy with a lot of experience,â Alaverdian said of Morales. âHe knows how to move around the ring and is more of a technical boxer. Heâs a tough opponent for someone who has been out of the ring for two years.â
A win Saturday night would complete a monumental week for David Alaverdian, both in and out of the ring, repairing the once-shredded script.
Doors open at the Westgate fight arena at 6:30 pm. The first bout goes at 7:00. Seven fights are scheduled including an 8-round female fight between Las Vegas light flyweight Yadira Bustillos and Argentine veteran Tamara Demarco.
NOTE: Author David Harazduk has run The Jewish Boxing Blog since 2010. You can find him at Twitter/X @JewishBoxing and Instagram.
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Two Candidates for the Greatest Fight Card in Boxing History
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Two Candidates for the Greatest Fight Card in Boxing History
Saturdayâs fight card in Riyadh, Saudi Arabia, topped by the rematch between Artur Beterbiev and Dmitry Bivol for undisputed light heavyweight supremacy, was being hyped as the greatest boxing card ever. That was before Daniel Dubois took ill and had to pull out of his IBF world heavyweight title defense against Joseph Parker, yielding his slot to last-minute replacement Martin Bakole.
The view from here is that the card remains in the running for the best fight card ever, top to bottom. The public didnât view Dubois as the legitimate heavyweight champion. That distinction goes to Oleksandr Usyk.
Terms like âgreatestâ are, of course, subjective. Are we referring to the most attractive match-ups or the greatest array of talent, or the card that gives the most satisfaction by churning out a multiplicity of entertaining fights?
We wonât know how satisfying this card is until after the fact. We wonât know whether the talent on display was the greatest ever assembled on one night until many years have passed. Contestants such as Shakur Stevenson, Vergil Ortiz Jr, and Hamzah Sheeraz are still in their twenties (Stevenson is the oldest of the three at age 27) and itâs too soon to gauge if they will leave the sport with a great legacy.
As for which fight card in history had the deepest pool of attractive match-ups, this is a query that is amenable to an operational definition. Betting lines are a useful tool for informing us whether or not a fight warrants our attention if the likelihood of witnessing a closely-contested bout is our primary consideration.
Based on these factors, I would submit that the current leader in the race for the best card ever assembled goes to Don Kingâs May 7, 1994 promotion at the MGM Grand in Las Vegas.
Six future Hall of Famers â Julio Cesar Chavez, Ricardo Lopez, Azumah Nelson, Terry Norris, Julian Jackson, and Christy Martin — were on that card, an 11-fight, eight-hour marathon with five WBC world title fights, four of which were rematches.
These were the five title fights:
140 pounds: Julio Cesar Chavez (89-1-1, 77 KOs) vs. Frankie Randall (49-2-1, 39 KOs)
Odds: Chavez 3/1 (minus-300)
154 pounds: Terry Norris (37-4, 23 KOs) vs. Simon Brown (41-2, 30 KOs)
Odds: even (11/10 and take your pick)
160 pounds: Gerald McClellan (30-2, 28 KOs) vs. Julian Jackson (48-2, 45 KOs)
Odds: McClellan 7/2 (minus-350)
130 pounds: Azumah Nelson (37-2-2, 26 KOs) vs. Jesse James Leija (27-0-2, 13 KOs)
Odds: Nelson 17/10 (minus-170)
105 pounds: Ricardo Lopez (36-0, 27 KOs) vs. Kermin Guardia (21-0, 14 KOs)
Odds: none
Results
Chavez-Randall — Julio Cesar Chavez avenged his loss to Frankie Randall, but not without controversy. An accidental clash of heads in the eighth round left Chavez with a bad gash on his forehead. Ring physician Flip Homansky would have allowed the bout to continue if that had been Chavezâs preference, but El Gran Campeon wasnât so inclined. A WBC rule specified that in the event of a significant injury accruing from an accidental head butt, the less-damaged fighter is penalized a point. The fight went to the scorecards where Chavez won a split decision that would have been a draw without the point deduction. The crowd was overwhelmingly pro-Chavez, but the big bets were mostly on Randall and the odds got nicked down on the day of the fight.
Brown-Norris — In their first meeting in December of the previous year, Simon Brown dominated Terry Norris from the opening bell before stopping him in the fourth round. It was a massive upset. Norris was in the conversation for the top pound-for-pound fighter in the sport. In the rematch, Norris opened a slight favorite, but the late money was on Brown. And, once again, the so-called âsharpsâ were on the wrong side. Terry Norris, the would-be avenger, won a comfortable decision.
McClellan-Jackson — A murderous puncher, Gerald McClellan bombed out Julian Jackson in 83 seconds, or four rounds quicker than in their first engagement. Jackson was also a murderous puncher and attracted money in the sports books, lowering the price on the victorious McClellan who yet remained a solid favorite.
Nelson-Leija â WBC President Jose Sulaiman mandated this rematch after the first meeting ended in a draw after an error was found in the tabulation of one of the scorecards, overturning the original verdict which had Nelson retaining his title on a split decision. Leija thought he was robbed and was the rightful winner in the do-over, outworking Nelson to win a unanimous decision. At age 35, Azumah was getting long in the tooth.
Lopez-Guardia â Before the digital age, bookmakers didnât trifle to post lines on bouts that on paper were egregious mismatches, save perhaps a fight of great magnitude. Guardia, the Colombian challenger, overachieved by lasting the distance in a fight with no knockdowns, but âFinitoâ won a lopsided decision.
A Note on Odds
Betting lines serve a useful purpose for boxing historians; they quantify the magnitude of an upset. However, quoting odds is tricky because they are fluid and vary somewhat from place to place. What this means is that two journalists can quote different odds on the same event and they both can get it right â unless there is a significant disparity. The odds quoted above are the closing lines at the MGM Grand or, at the very least, a very close approximation.
Saturday in Riyadh
One reason why tomorrowâs fight card is the best ever, said the tub-thumpers, is that the card (in its original conformation) included seven world title fights. But thatâs no big deal There are so many title fights nowadays that the term âworld titleâ has been trivialized. And what wasnât acknowledged is that three of the title fights were of the âinterimâ stripe.
However â and this is a big deal — a glance at the odds informs us that tomorrowâs card is chock-full of competitive match-ups (at least on paper) and from that aspect, a blend of quality and quantity, it is a doozy of a boxing card.
The greatest boxing linemaker of my generation, now deceased, once told me that any fight where the âchalkâ was less than a 3/1 favorite is essentially a âpick-âemâ fight. Yes, I know that makes no sense mathematically. However, I know what he was getting at. In a baseball game, for example, itâs very rare to find a team favored by odds of more than 3/1. In boxing, where self-serving promoters are constantly feeding us King Kong vs. Mickey Mouse, odds higher than 3/1 are the norm.
As this is being written, there are six fights on Saturdayâs card where one could play the favorite without laying more than 3/1. I believe this is unprecedented. Moreover, the main event and a fascinating match-up on the undercard, Vergil Ortiz Jr vs Israil Madrimov, are virtual toss-ups with the favorites, Beterbiev and Ortiz, currently available at 5/4 (minus-125). Another very intriguing fight is the heavyweight contest between late bloomers Agit Kabayel and Zhilei Zhang which finds the less-heralded Kabayel cloaked as a small favorite. And kudos to Joseph Parker for accepting Martin Bakole when he could have held out for a lesser opponent. If Bakole is in shape (a big âifâ), he will be a handful.
And so, where does tomorrowâs card rank on the list of best boxing cards ever? Right up there near the top, we would argue, and, if the bouts in large part are memorably entertaining, we would push it ahead of Don Kingâs May 7, 1994 extravaganza.
Thatâs the view from here. Feel free to dissent.
Postscript: If you plan to watch the entire card ($25.99 on DAZN for U.S. buyers), it would help to stock up on some munchies. The first fight (Joshua Buatsi vs. Callum Smith) is scheduled to kick off at 8:45 a.m. for us viewers in the Pacific Time Zone / 11:45 a.m. ET. If the show adheres tight to its schedule (no guarantee), Beterbiev and Bivol are expected to enter the ring at 3:00 p.m. PT/6:00 p.m. ET.
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