The Hauser Report: The DAZN Experiment

Published

2 years ago

May 8, 2023

On March 3, 2023, I posted an article on The Sweet Science entitled “DAZN: Charging More for Less”. The article criticized DAZN’s boxing programming, its decision to move its most attractive offerings to pay-per-view (where they will no longer be included with the subscription price), and the network’s price increase which raised the cost of an annual subscription from $99.99 to $224.99. The article concluded by stating that I had cancelled my subscription to DAZN.

After cancelling my subscription, I received the expected “we’re sorry you’re leaving” computer-generated emails from DAZN. I also received quite a few emails from readers telling me that they agreed with the position I’d taken and wouldn’t renew their own subscription to DAZN when it expired.

More significantly, I received an email from Fred Mellor (vice president, communications for DAZN). A dialogue with Mellor followed with Fred voicing the view that there was reason for optimism with regard to DAZN’s boxing programming in the months ahead. I responded with a suggestion.

I would make a $225 contribution (the cost of a one-year subscription) to a mutually agreed upon charity. In exchange, DAZN would give me a complimentary one-year subscription. The charitable donation would ensure that there was no intent on my part to hustle DAZN out of $225. And at the same time, I wouldn’t be paying what I felt was an excessive rate for the subscription. Rather, I’d be making a donation to a charity that DAZN and I believed in. I would then take notes on what I watched on DAZN. And at the end of the year, I’d write an article on whether I thought I’d gotten $225 worth of entertainment.

Mellor agreed to the proposal. On March 17, 2023, I sent a check for $225 to the International Boxing Hall of Fame in Canastota and my new subscription to DAZN began. A progress report follows.

On May 10, 2018, promoter Eddie Hearn and Perform Group CEO Simon Denyer announced a joint venture at a press conference in New York. Speaking about what was touted as a one-billion-dollar, eight-year joint licensing agreement to provide content for DAZN, Hearn proclaimed, “We’re here to change the game and elevate boxing to a new level for fight fans in America. We have the dates, the money, and the platform. We were dangerous without this. But with this money and this platform, omigod! We have by far the biggest rights budget in the sport of boxing and we’re going to be ultra-competitive. We’re going to put on the greatest shows with the greatest talent. This is a brand-new era for boxing in the U.S. We’re here and we mean business. We have money never seen before in the sport of boxing. If I fail here, I’m a disgrace.”

Since then, DAZN’s boxing product has been pedestrian. And subscription buys in the United States have been a disappointment. According to Bloomberg, DAZN has lost more than six BILLION dollars since its 2016 launch.

More boxing is available to fight fans on traditional television and streaming outlets now than ever before. But most of it comes with a price tag attached in the form of a monthly subscription fee or one-time pay-per-view buy. The content itself also leaves a lot to be desired.

The biggest problem is that there are too many “A-side vs. B-side” fights.

Suppose you’re in high school. And the two toughest kids in school tell people that they’ve decided to settle their differences by fighting in a vacant lot after classes that day. You’d be inclined to watch it, right?

Now change the paradigm. One of these tough guys announces that he plans to beat up the class nerd after school that day because some other kids paid him to do it. They thought it would be fun to watch. That’s less appealing. Sickening, actually.

The latter scenario is akin to too many fights in boxing today. A-side vs. B-side fights lack drama. DAZN isn’t the only network to televise them. But it might be the worst offender among the major networks and it’s the only network that charges $225 a year (plus a hefty premium for PPV fights) to watch.

HBO at its peak was “the heart and soul of boxing.” DAZN has become “the home of A-side vs. B-side fights.”

To quantify this finding, I tracked the first twelve fight cards streamed by DAZN after my new subscription began. The survey doesn’t include DAZN’s “X Series” or comparable programming. These “trashboxing” cards feature what DAZN calls “crossover boxing talent” like “Fangs vs. Vampira” (two women fighters) and bouts involving a lapsed NFL running back, assorted social influencers, and combatants identified as “Viking, Sharks, Pizza, and YuddyGangTV.”

The survey numbers speak for themselves.

DAZN streamed 68 fights on the twelve fight cards that I tracked. In almost all of them, the A-side fighter was clearly identified in pre-fight press releases, listings on BoxRec.com, and (depending on local custom and promoter preference) placement in a particular corner on fight night.

The experiment began with Matchroom’s March 18 show in Newcastle and ended with Canelo Alvarez vs. John Ryder in Guadalajara on May 6. The A-side fighter won 62 of these 68 fights. The B-side fighter won five. There was one draw.

Three of the five upsets were on Golden Boy cards. One was on a Matchroom promotion and one was on a small club show promoted by Boxing Insider in association with DiBella Entertainment.

Matchroom was the most persistent purveyor of fights with predictable outcomes. Five of the twelve fight cards streamed in the United States by DAZN during this period were promoted by Matchoom. There were 28 fights on these five DAZN cards. The B-side fighter won one of them.

One win in 28 fights is a 3.6 percent success rate.

Let’s examine the cards more closely.

Matchroom’s March 18 offering from Newcastle began at 3:00 PM New York time. That put DAZN in direct conflict with round two of the NCAA men’s basketball championship tournament. Five fights were shown on DAZN. In each instance, one corner was the presumptive winner’s corner. The other was for the designated loser. Every A-side fighter on the card was undefeated, and the idea was to keep them that way. Jordan Ellison was the first designated loser. He’d already lost 44 fights, so not much was expected of him and he fought down to expectations. The other four fights had similar outcomes. I’m told that the main event in which Cyrus Pattinson (a 7-to-1 favorite) knocked out Chris Jenkins was a good fight. But Jenkins had won only one of his most recent five fights, and I’d turned off DAZN by then to watch basketball.

Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins.

That night, still competing with “March Madness,” there was a Golden Boy fight card on DAZN. Two early preliminary bouts were shown on DAZN and DAZN’s YouTube channel. During this early stream, an omnipresent banner across the bottom of the screen heralded the evening’s main event between Gilberto “Zurdo” Ramirez and Gabriel Rosado. Except one day earlier, Ramirez had been 7.6 pounds over the 175-pound contract weight and that bout had been cancelled.

The A-side won both of the early preliminary fights.

The rest of the card was supposed to start on DAZN at 8:00 PM. But it didn’t. Instead, there was a 30-second graphic that repeated again and again until 8:45 PM when the live stream began. Four more fights followed. In the first, Dalis Kaleiopu decisioned Jonathan Perez (who had 34 losses). The rest of the card stayed true to form until the final bout when Mercito Gesta won a strange split decision in upsetting JoJo Diaz (the dissenting judge scored the bout 97-93 for Diaz while another judge had it 99-91 for Gesta).

Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 1 win.

One week later, on March 25, DAZN streamed a fight card co-promoted by Golden Boy and Zanfer Promotions from Guadalajara. The opening bout saw 16-0, 15 KOs knock out 5-11, 3 KOs. In the main event, Jose Zepeda faced off against Neeraj Goyat. Goyat is from India (not known as a home for world-class boxing). According to CompuBox, Zepeda outlanded Goyat 218-to-44. All three judges scored the bout 100-90 in Zepeda’s favor.

Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins.

On March 31, DAZN streamed an eight-bout Wasserman Boxing card from London. The first fight saw 4-0 win a six-round decision over 4-27-1. In the main event, Harlem Eubank (16-0, 6 KOs) won a ten-round decision over Miguel Cesario Antil (who had one win in his most recent nine outings).

Fights shown on DAZN . . .A-side, 8 wins . . . B-side, 0 wins.

Do you see a pattern here?

Next up; the much-anticipated April 1 Matchroom card from London featuring Anthony Joshua vs. Jermaine Franklin.

The Joshua fight was one that I had looked forward to watching. The burden was on AJ (a 10-to-1 favorite) to make the fight. And he didn’t. Instead, he fought an overly cautious fight, jabbing and grabbing for twelve long rounds. His favored weapon (which the referee let him get away with time and again) was to hold Franklin’s head in place by pushing down of the back of Jermaine’s neck during a clinch and simultaneously throwing an uppercut. But AJ was unable to execute the maneuver well enough to do damage. The young Joshua would have knocked out this version of AJ. This version of Joshua settled for a 12-round decision over Franklin.

The entire Joshua-Franklin card was marked by long delays between fights and had the feel of an infomercial with puff-piece commentary and seemingly endless promos for future DAZN shows.

And remember; DAZN has regular commercials too.

Writing for Boxing News, George Gigney observed, “The objective of broadcaster DAZN appeared to be alarmingly transparent: hype Joshua up at every opportunity and shove their upcoming schedule as far down viewers’ throats as possible. The amount of promotion DAZN did of their own programming during this show was staggering. Boxing fans aren’t paying and tuning in to be told what’s coming up. They’re paying to watch fights.”

Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins.

There’s more.

On an April 6 Golden Boy card from California, the B-side opponents had credentials like (1) had lost nine of ten fights dating back to 2018; (2) had suffered three knockout defeats in three fights dating back to 2019; and (3) winless in three fights dating back to 2018. These fights ran true to form. There was an upset in the main event when Angelino Cordova, who had fought only two fighters with winning records in his entire career, decisioned Angel Acosta.

Fights shown on DAZN . . . A-side, 4 wins . . . B-side, 1 win.

That was followed by another Matchroom show; eight fights from San Antonio headlined by Jesse “Bam” Rodriguez vs. Christian Gonzalez. Rodriguez, a 15-to-1, favorite, won a 12-round decision. There was one upset when Marlon Tapales won a questionable split decision over Murodjon Akhmadaliev. And Jose Lopez (4-2-1) fought Jesus Martinez (3-0, 1 KO) to a draw.

Fights shown on DAZN . . . A-side, 6 wins . . . B-side, 1 win . . . 1 draw.

On April 22, Matchroom returned to DAZN with a fight card in Cardiff headlined by Joe Cordina vs. Shavkat Rakhimov.

Fights shown on DAZN . . .A-side, 5 wins . . . B-side, 0 wins

Then DAZN put its best foot forward and fell flat on its face.

April 22 marked the most anticipated fight of the year to date – Gervonta Davis vs. Ryan Garcia promoted by TGB Promotions (under the command of PBC impresario Al Haymon) in Las Vegas. Viewers didn’t need DAZN for this. It was a pay-per-view offering produced entirely by (and available through multiple platforms affiliated with) Showtime. But DAZN and Golden Boy have contractual relationships with Garcia and participated in the distribution. The PPV price in the United States was $84.99. DAZN subscribers could order the event for $59.99.

Except . . . There was a technical glitch that resulted in numerous DAZN subscribers who ordered the event through DAZN being unable to see the fight and others being charged multiple times on their credit card. Dan Rafael spoke for media and fans alike when he labeled the situation “an absolute mess.”

Simply put; a multibillion-dollar company (DAZN) owned by one of the richest men in the world (Len Blavatnik) had trouble delivering the pay-per-view stream of a fistfight.

Then, to make matters worse, DAZN initially balked at refunding money to fans who had been unable to see the fight or charged multiple times on their credit card, offering them a “free” code for the May 6 Canelo Alvarez vs. John Ryder PPV event instead. On May 4, Fred Mellor assured The Sweet Science, “Any funds that were incorrectly taken are being returned.”

As for the fights on the Davis-Garcia stream; the A-side fighter won both bouts on a free DAZN undercard by knockout. The four fights on the PPV card also ended in wins for the A-side fighter.

Fights shown on DAZN . . . A-side, 6 wins . . . B-side, 0 wins

Moving along . . .

On April 27, DAZN streamed a six-bout club-fight card promoted by Boxing Insider in association with DiBella Entertainment in New York. Boxing Insider CEO Larry Goldberg has a financial model that differs from larger promoters. He doesn’t sign fighters to multi-bout promotional contracts. So while his match-ups sometimes favor fighters who buy their way onto one of his cards, he’s not adverse to competitive fights. In this instance, Goldberg and DiBella each had the final say on three of the six match-ups.

Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 1 win

On April 29, DAZN streamed four fights promoted by Golden Boy in Texas. William Zepeda, a 20-to-1 favorite, knocked out Jaime Arboleda in the second round of the main event. Marco Periban who has won only once since 2016, lost an 8-round decision to David Stevens. Diego De La Hoya was upset by Victor Morales on a second-round stoppage.

Fights shown on DAZN . . . A-side, 3 wins . . . B-side, 1 win

That brings us to the May 6 (Cinco de Mayo Weekend) fight card headlined by Canelo Alvarez vs. John Ryder – a feel-good homecoming event with Canelo’s four super-middleweight belts on the line.

The fight was contested in Estadio Akron, a soccer venue in Zapopan (in the metropolitan area of Guadalajara). It was Canelo’s first fight in Mexico since he knocked out Kermit Cintron in Mexico City in 2011. Twenty-two Canelo fights and a dozen years had passed since then.

It was widely publicized that the price for Canelo-Ryder would be $79.99 without a DAZN subscription and $59.99 with one. DAZN’s home page listed the PPV price with a DAZN subscription as $54.99.

The first four fights on the PPV undercard went as expected. Most notably, Julio Cesar Martinez (a 10-to-1 favorite) knocked out Ronal Batista in the eleventh round.

Ryder had said all the right things leading up to Canelo-Ryder, declaring, “I’m not here for a holiday. I wouldn’t bring the team with me, have the team around me that I have, if I didn’t believe I could win.” But he’d lost previously to Callum Smith, Rocky Fielding, and Billy Joe Saunders (each of whom was soundly thrashed by Canelo) in addition to being knocked out by Nick Blackwell and decisioned by Jack Arnfield.

This was a step down in the level of competition for Canelo after consecutive fights against Saunders, Caleb Plant, Dmitry Bivol, and Gennady Golovkin. He was a 12-to-1 betting favorite.

Ryder fought with honor but didn’t have the tools to win. There was never a moment when the outcome of the fight was in doubt. Canelo dropped him in round five and cruised to a 120-107, 118-109, 118-109 triumph. According to CompuBox, he outlanded Ryder in every round, compiling a 179-to-80 advantage in punches landed. And Canelo’s punches were harder. Much harder.

I have no problem with Canelo fighting John Ryder in Guadalajara. The setting gave the event a nice feel. I have a big problem with DAZN charging its subscribers (who are already paying $225 a year) an additional $54.99 to watch it.

Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins

So where does all of this leave us?

To repeat the numbers mentioned above; DAZN has streamed 68 fights from twelve fight cards since the experiment began. The A-side fighter has won 62 of these fights and the B-side fighter five. There was one draw

Did DAZN stream some good fights where the favorite won but was tested? Absolutely. But there were far more fights where the favorite wasn’t tested in ways that fighters can and should test one another. And the personnel on DAZN’s commentating teams vary depending on the particulars of each show, so there’s no consistency to bind the network’s boxing programming together.

As for the future; DAZN appears to be doubling down on its A-side vs. B-side formula. On May 2, it announced a three-year extension of its deal with Matchroom to stream fights in the United States and Mexico.

And the trash boxing will continue. On August 5, DAZN will stream Jake Paul vs. Nate Diaz on pay-per-view. Joe Markowski (CEO of DAZN North America) calls Paul “one of the biggest names in boxing.”

Jake couldn’t beat Tommy Fury. Diaz has never boxed professionally.

In sum, DAZN is buying boxing content in bulk and streaming a lot of fights. But it’s not compelling programming.

The network also streams sports other than boxing. But pool and darts don’t interest me.

DAZN has a far more positive view of its boxing programming than I do. Two days before Canelo-Ryder, in response to a series of written questions addressed to Markowski, Fred Mellor told me, “We are proud of the continuously high-quality boxing schedule we have delivered to our subscribers since our market entry in 2018. We are also very proud of the consistent quality and breadth and depth of our schedule, which we believe is unmatched. Fight fans should stick with us for the rest of the journey.”

Asked why DAZN (unlike streaming services such as ESPN+ and Netflix) doesn’t announce the number of subscribers that it has in the United States, Mellor answered, “We do not release our subscriber numbers by geography as this will inevitably lead to us being defined by this limiting metric, which is not how we see the business being defined in the future.”

So to ask again . . . Where does all of this leave DAZN’s subscribers who are being billed $224.99 for a one-year subscription?

Think of a $20-dollar-per-person, all-you-can eat buffet. The buffet table has orange jello, baloney, carrots, wilted greens, pasta in a watery tomato sauce, and stale rolls, all of which look like they were left over from a discount-airline catering service. Then, lo and behold, you see a platter of freshly-peeled shrimp.

“This might not be so bad after all,” you tell yourself. But as you make your way toward the shrimp, a server tells you, “Sorry, there’s a supplemental charge of $59.99 for the shrimp. You only signed up for the regular buffet.”

Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – In The Inner Sanctum: Behind the Scenes at Big Fights – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, he was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.

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Thomas Hauser

Thomas Hauser is the author of 52 books. In 2005, he was honored by the Boxing Writers Association of America, which bestowed the Nat Fleischer Award for career excellence in boxing journalism upon him. He was the first Internet writer ever to receive that award. In 2019, Hauser was chosen for boxing's highest honor: induction into the International Boxing Hall of Fame. Lennox Lewis has observed, “A hundred years from now, if people want to learn about boxing in this era, they’ll read Thomas Hauser.”

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Skylar Lacy Blocked for Lamar Jackson before Making his Mark in Boxing

Published

2 days ago

January 19, 2025

Arne K. Lang

Skylar-Lacy-Blocked-for-Lamar-Jackson-Before-Making-his-Mark-in-Boxing

Skylar Lacy, a six-foot-seven heavyweight, returns to the ring on Sunday, Feb. 2, opposing Brandon Moore on a card in Flint, Michigan, airing worldwide on DAZN.

As this is being written, the bookmakers hadn’t yet posted a line on the bout, but one couldn’t be accused of false coloring by calling the 10-round contest a 50/50 fight. And if his frustrating history is any guide, Lacy will have another draw appended to his record or come out on the wrong side of a split decision.

This should not be construed as a tip to wager on Moore. “Close fights just don’t seem to go my way,” says the boxer who played alongside future multi-year NFL MVP Lamar Jackson at the University of Louisville.

A 2021 National Golden Gloves champion, Skylar Lacy came up short in his final amateur bout, losing a split decision to future U.S. Olympian Joshua Edwards. His last Team Combat League assignment resulted in another loss by split decision and he was held to a draw in both instances when stepping up in class as a pro. “In my mind, I’m still undefeated,” says Lacy (8-0-2, 6 KOs). “No one has ever kicked my ass.”

Lacy was the B-side in both of those draws, the first coming in a 6-rounder against Top Rank fighter Antonio Mireles on a Top Rank show in Lake Tahoe, Nevada, and the second in an 8-rounder against George Arias, a Lou DiBella fighter on a DiBella-promoted card in Philadelphia.

Lacy had the Mireles fight in hand when he faded in the homestretch. The altitude was a factor. Lake Tahoe, Nevada (officially Stateline) sits 6,225 feet above sea level. The fight with Arias took an opposite tack. Lacy came on strong after a slow start to stave off defeat.

Skylar will be the B-side once again in Michigan. The card’s promoter, former world title challenger Dmitriy Salita, inked Brandon Moore (16-1, 10 KOs) in January. “A capable American heavyweight with charisma, athleticism and skills is rare in today’s day and age. Brandon has got all these ingredients…”, said Salita in the press release announcing the signing. (Salita has an option on Skylar Lacy’s next pro fight in the event that Skylar should win, but the promoter has a larger investment in Moore who was previously signed to Top Rank, a multi-fight deal that evaporated after only one fight.)

Both Lacy and Moore excelled in other sports. The six-foot-six Moore was an outstanding basketball player in high school in Fort Lauderdale and at the NAIA level in college. Lacy was an all-state football lineman in Indiana before going on to the University of Louisville where he started as an offensive guard as a redshirt sophomore, blocking for freshman phenom Lamar Jackson. “Lamar was hard-working and humble,” says Lacy about the player who is now one of the world’s highest-paid professional athletes.

When Lacy committed to Louisville, the head coach was Charlie Strong who went on to become the head coach at the University of Texas. Lacy was never comfortable with Strong’s successor Bobby Petrino and transferred to San Jose State. Having earned his degree in only three years (a BA in communications) he was eligible immediately but never played a down because of injuries.

Returning to Indianapolis where he was raised by his truck dispatcher father, a single parent, Lacy gravitated to Pat McPherson’s IBG (Indy Boxing and Grappling) Gym on the city’s east side where he was the rare college graduate pounding the bags alongside at-risk kids from the city’s poorer neighborhoods.

Lacy built a 12-6 record across his two seasons in Team Combat League while representing the Las Vegas Hustle (2023) and the Boston Butchers (2024).

For the uninitiated, a Team Combat League (TCL) event typically consists of 24 fights, each consisting of one three-minute round. The concept finds no favor with traditionalists, but Lacy is a fan. It’s an incentive for professional boxers to keep in shape between bouts without disturbing their professional record and, notes Lacy, it’s useful in exposing a competitor to different styles.

“It paid the bills and kept me from just sitting around the house,” says Lacy whose 12-6 record was forged against 13 different opponents.

As a sparring partner, Lacy has shared the ring with some of the top heavyweights of his generation, e.g., Tyson Fury, Anthony Joshua and Dillian Whyte. He was one of Fury’s regular sparring partners during the Gypsy King’s trilogy with Deontay Wilder. He worked with Joshua at Derrick James’ gym in Dallas and at Ben Davison’s gym in England, helping Joshua prepare for his date in Saudi Arabia with Francis Ngannou and had previously sparred with Ngannou at the UFC Performance Center in Las Vegas. Skylar names traveling to new places as one of his hobbies and he got to scratch that itch when he joined Whyte’s camp in Portugal.

As to the hardest puncher he ever faced, he has no hesitation: “Ngannou,” he says. “I negotiated a nice price to spend a week in his camp and the first time he hit me I knew I should have asked for more.”

Lacy is confident that having shared the ring with some of the sport’s elite heavyweights will get him over the hump in what will be his first 10-rounder (Brandon Moore has never had to fight beyond eight rounds, having won his three 10-rounders inside the distance). Lacy vs. Moore is the co-feature to Claressa Shields’ homecoming fight with Danielle Perkins. Shields, basking in the favorable reviews accorded the big-screen biopic based on her first Olympic journey (“The Fire Inside”) will attempt to capture a title in yet another weight class at the expense of the 42-year-old Perkins, a former professional basketball player.

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Mizuki Hiruta Dominates in her U.S. Debut and Omar Trinidad Wins Too at Commerce

Published

4 days ago

January 18, 2025

David A. Avila

Mizuki-Hiruta-Dominates-in-her-U.S.-Debut-and-Trinidad-Wins-Too-at-Commerce

Japan’s Mizuki Hiruta smashed through Mexico’s Maribel Ramirez with ease in winning by technical decision and local hero Omar Trinidad continued his assault on the featherweight division on Friday.

Hiruta (7-0, 2 KOs), who prefers to be called “Mimi,” made her American debut with an impressive performance against Mexican veteran Maribel Ramirez (15-11-4) and retained the WBO super flyweight world title by unanimous decision at Commerce Casino in Commerce, Calif.

The pink-haired Japanese southpaw champion quickly proved to be quicker, stronger and even better than advertised. In the opening round Ramirez landed on the floor twice after throwing errant blows. On one instance, it could have been ruled a knockdown but it was not a convincing blow.

In the second round, Ramirez again attacked and again was met with a Hiruta check right hook and down went the Mexican. This time referee Ray Corona gave the eight-count and the fight resumed.

It was Hiruta’s third title defense but this time it was on American soil. She seemed nervous by the prospect of getting a favorable review from the more than 700 fans inside the casino tent.

For more than a year Hiruta has been training off and on with Manny Robles in the L.A. area. Now that she has a visa, she has spent considerable time this year learning the tricks of the trade. They proved explosively effective.

Though Mexico City’s Ramirez has considerable experience against world champions, she discovered that Hiruta was not easy to hit. Often, the Japanese champion would slip and counter with precision.

It was an impressive American debut, though the fight was stopped in the eighth round after a collision of heads. The scores were tallied and all three saw Hiruta the winner by scores of 80-71 twice and 79-72.

“I’m so happy. I could have done much more,” said Hiruta through interpreter Yuriko Miyata. “I wanted to do more things that Manny Robles taught me.”

Trinidad Wins Too

Omar Trinidad (18-0-1, 13 KOs) discovered that challenger Mike Plania (31-5, 18 KOs) has a very good chin and staying power. But over 10 rounds Trinidad proved to be too fast and too busy for the Filipino challenger.

Immediately it was evident that the East L.A. featherweight was too quick and too busy for Plania who preferred a counter-puncher attack that never worked.

“He was strong,” said Trinidad. “He took everything.”

After 10 redundant rounds all three judges scored for Trinidad 100-90 twice and 99-91. He retains the WBC Continental Americas title.

Other Bouts

Ali Akhmedov (23-1, 17 KOs) blasted out Malcolm Jones (17-5-1) in less than two rounds. A dozen punches by Akhmedov forced referee Thomas Taylor to stop the super middleweight fight.

Iyana “Roxy” Verduzco (3-0) bloodied Lindsey Ellis in the first round and continued the speedy assault in the next two rounds. Referee Ray Corona saw enough and stopped the fight in favor of Verduzco at 1:34 of the third round.

Gloria Munguilla (7-1) and Brook Sibrian (5-2) lit up the boxing ring with a nonstop clash for eight rounds in their light flyweight fight. Munguilla proved effective with a slip-and-counter attack. Sibrian adjusted and made the fight closer in the last four rounds but all three judges favored Munguilla.

More Winners

Joshua Anton, Tayden Beltran, Adan Palma, and Alexander Gueche all won their bouts.

Photos credit: Al Applerose

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Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Published

5 days ago

January 16, 2025

David A. Avila

Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Best wishes to the survivors of the Los Angeles wildfires that took place last week and are still ongoing in small locales.

Most of the heavy damage took place in the western part of L.A. near the ocean due to Santa Ana winds. Another very hot spot was in Altadena just north of the Rose Bowl. It was a horrific tragedy.

Hopefully the worst is over.

Pro boxing returns with 360 Boxing Promotions spotlighting East L.A.’s Omar Trinidad (17-0-1, 13 KOs) defending a regional featherweight title against Mike Plania (31-4, 18 KOs) on Friday, Jan. 17, at the Commerce Casino in Commerce, Calif.

“I’m the king of L.A. boxing and I’ll be ready to put on a show headlining again in the main event. This is my year, I’m ready to challenge and defeat any of the featherweight world champions,” said Trinidad.

UFC Fight Pass will stream the Hollywood Night fight card that includes a female world championship fight and other intriguing match-ups.

Tom Loeffler heads 360 Promotions and once again comes full force with a hot prospect in Trinidad. If you’re not familiar with Loeffler’s history of success, he introduced America to Oleksandr Usyk, Gennady “GGG” Golovkin and the brothers Wladimir and Vitaly Kltischko.

“We’ve got a wealth of international talent and local favorites to kick off our 2025 in grand style,” said Loeffler.

He knows talent.

Trinidad hails from the Boyle Heights area of East L.A. near the Los Angeles riverbed. Several fighters from the past came from that exact area including the first Golden Boy, Art Aragon.

Aragon was a huge gate attraction during the late 1940s until 1960. He was known as a lady’s man and dated several Hollywood starlets in his time. Though he never won a world title he did fight world champions Carmen Basilio, Jimmy Carter and Lauro Salas. He was more or less the king of the Olympic Auditorium and Los Angeles boxing during his career.

Other famous boxers from the Boyle Heights area were notorious gangster Mickey Cohen and former world champion Joey Olivo.

Can Trinidad reach world title status?

Facing Trinidad will be Filipino fighter Plania who’s knocked off a couple of prospects during his career including Joshua “Don’t Blink” Greer and Giovanni Gutierrez. The fighter from General Santos in the Philippines can crack and hold his own in the boxing ring.

It’s a very strong fight card and includes WBO world titlist Mizuki Hiruta of Japan who defends the super flyweight title against Mexican veteran Maribel Ramirez. It’s a tough matchup for Hiruta who makes her American debut. You can’t miss her with that pink hair and she has all the physical tools to make a splash in this country.

Mizukii Hiruta

Two other female bouts are also planned, including light flyweight banger L.A.’s Gloria Munguilla (6-1) against Coachella’s Brook Sibrian (5-1) in a match set for six rounds. Both are talented fighters. Another female fight includes super featherweights Iyana “Right Hook Roxy” Verduzco (2-0) versus Lindsey Ellis (2-1) in another six-rounder. Ellis can crack with all her wins coming via knockout. Verduzco is a multi-national titlist as an amateur.

Others scheduled to perform are Ali Akhmedov, Joshua Anton, Adan Palma and more.

Doors open at 4:30 p.m.

Boxing and the Media

The sport of professional boxing is currently in flux. It’s always in flux but no matter what people may say or write, boxing will survive.

Whether you like Jake Paul or not, he proved boxing has worldwide appeal with monstrous success in his last show. He has media companies looking at the numbers and imagining what they can do with the sport.

Sure, UFC is negotiating a massive billion dollar deal with media companies, as is WWE, both are very similar in that they provide combat entertainment. You don’t need to know the champions because they really don’t matter. Its about the attractions.

Boxing is different. The good champions last and build a following that endures even beyond their careers a la Mike Tyson.

MMA can’t provide that longevity, but it does provide entertainment.

Currently, there is talk of establishing a boxing league again. It’s been done over and over but we shall see if it sticks this time.

Pro boxing is the true warrior’s path and that means a solo adventure. It’s a one-on-one sport and that appeals to people everywhere. It’s the oldest sport that can be traced to prehistoric times. You don’t need classes in Brazilian Jiujitsu, judo, kick boxing or wrestling. Just show up in a boxing gym and they can put you to work.

It’s a poor person’s path that can lead to better things and most importantly discipline.

Photos credit: Lina Baker

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