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The Hauser Report: The DAZN Experiment

On March 3, 2023, I posted an article on The Sweet Science entitled “DAZN: Charging More for Less”. The article criticized DAZN’s boxing programming, its decision to move its most attractive offerings to pay-per-view (where they will no longer be included with the subscription price), and the network’s price increase which raised the cost of an annual subscription from $99.99 to $224.99. The article concluded by stating that I had cancelled my subscription to DAZN.
After cancelling my subscription, I received the expected “we’re sorry you’re leaving” computer-generated emails from DAZN. I also received quite a few emails from readers telling me that they agreed with the position I’d taken and wouldn’t renew their own subscription to DAZN when it expired.
More significantly, I received an email from Fred Mellor (vice president, communications for DAZN). A dialogue with Mellor followed with Fred voicing the view that there was reason for optimism with regard to DAZN’s boxing programming in the months ahead. I responded with a suggestion.
I would make a $225 contribution (the cost of a one-year subscription) to a mutually agreed upon charity. In exchange, DAZN would give me a complimentary one-year subscription. The charitable donation would ensure that there was no intent on my part to hustle DAZN out of $225. And at the same time, I wouldn’t be paying what I felt was an excessive rate for the subscription. Rather, I’d be making a donation to a charity that DAZN and I believed in. I would then take notes on what I watched on DAZN. And at the end of the year, I’d write an article on whether I thought I’d gotten $225 worth of entertainment.
Mellor agreed to the proposal. On March 17, 2023, I sent a check for $225 to the International Boxing Hall of Fame in Canastota and my new subscription to DAZN began. A progress report follows.
On May 10, 2018, promoter Eddie Hearn and Perform Group CEO Simon Denyer announced a joint venture at a press conference in New York. Speaking about what was touted as a one-billion-dollar, eight-year joint licensing agreement to provide content for DAZN, Hearn proclaimed, “We’re here to change the game and elevate boxing to a new level for fight fans in America. We have the dates, the money, and the platform. We were dangerous without this. But with this money and this platform, omigod! We have by far the biggest rights budget in the sport of boxing and we’re going to be ultra-competitive. We’re going to put on the greatest shows with the greatest talent. This is a brand-new era for boxing in the U.S. We’re here and we mean business. We have money never seen before in the sport of boxing. If I fail here, I’m a disgrace.”
Since then, DAZN’s boxing product has been pedestrian. And subscription buys in the United States have been a disappointment. According to Bloomberg, DAZN has lost more than six BILLION dollars since its 2016 launch.
More boxing is available to fight fans on traditional television and streaming outlets now than ever before. But most of it comes with a price tag attached in the form of a monthly subscription fee or one-time pay-per-view buy. The content itself also leaves a lot to be desired.
The biggest problem is that there are too many “A-side vs. B-side” fights.
Suppose you’re in high school. And the two toughest kids in school tell people that they’ve decided to settle their differences by fighting in a vacant lot after classes that day. You’d be inclined to watch it, right?
Now change the paradigm. One of these tough guys announces that he plans to beat up the class nerd after school that day because some other kids paid him to do it. They thought it would be fun to watch. That’s less appealing. Sickening, actually.
The latter scenario is akin to too many fights in boxing today. A-side vs. B-side fights lack drama. DAZN isn’t the only network to televise them. But it might be the worst offender among the major networks and it’s the only network that charges $225 a year (plus a hefty premium for PPV fights) to watch.
HBO at its peak was “the heart and soul of boxing.” DAZN has become “the home of A-side vs. B-side fights.”
To quantify this finding, I tracked the first twelve fight cards streamed by DAZN after my new subscription began. The survey doesn’t include DAZN’s “X Series” or comparable programming. These “trashboxing” cards feature what DAZN calls “crossover boxing talent” like “Fangs vs. Vampira” (two women fighters) and bouts involving a lapsed NFL running back, assorted social influencers, and combatants identified as “Viking, Sharks, Pizza, and YuddyGangTV.”
The survey numbers speak for themselves.
DAZN streamed 68 fights on the twelve fight cards that I tracked. In almost all of them, the A-side fighter was clearly identified in pre-fight press releases, listings on BoxRec.com, and (depending on local custom and promoter preference) placement in a particular corner on fight night.
The experiment began with Matchroom’s March 18 show in Newcastle and ended with Canelo Alvarez vs. John Ryder in Guadalajara on May 6. The A-side fighter won 62 of these 68 fights. The B-side fighter won five. There was one draw.
Three of the five upsets were on Golden Boy cards. One was on a Matchroom promotion and one was on a small club show promoted by Boxing Insider in association with DiBella Entertainment.
Matchroom was the most persistent purveyor of fights with predictable outcomes. Five of the twelve fight cards streamed in the United States by DAZN during this period were promoted by Matchoom. There were 28 fights on these five DAZN cards. The B-side fighter won one of them.
One win in 28 fights is a 3.6 percent success rate.
Let’s examine the cards more closely.
Matchroom’s March 18 offering from Newcastle began at 3:00 PM New York time. That put DAZN in direct conflict with round two of the NCAA men’s basketball championship tournament. Five fights were shown on DAZN. In each instance, one corner was the presumptive winner’s corner. The other was for the designated loser. Every A-side fighter on the card was undefeated, and the idea was to keep them that way. Jordan Ellison was the first designated loser. He’d already lost 44 fights, so not much was expected of him and he fought down to expectations. The other four fights had similar outcomes. I’m told that the main event in which Cyrus Pattinson (a 7-to-1 favorite) knocked out Chris Jenkins was a good fight. But Jenkins had won only one of his most recent five fights, and I’d turned off DAZN by then to watch basketball.
Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins.
That night, still competing with “March Madness,” there was a Golden Boy fight card on DAZN. Two early preliminary bouts were shown on DAZN and DAZN’s YouTube channel. During this early stream, an omnipresent banner across the bottom of the screen heralded the evening’s main event between Gilberto “Zurdo” Ramirez and Gabriel Rosado. Except one day earlier, Ramirez had been 7.6 pounds over the 175-pound contract weight and that bout had been cancelled.
The A-side won both of the early preliminary fights.
The rest of the card was supposed to start on DAZN at 8:00 PM. But it didn’t. Instead, there was a 30-second graphic that repeated again and again until 8:45 PM when the live stream began. Four more fights followed. In the first, Dalis Kaleiopu decisioned Jonathan Perez (who had 34 losses). The rest of the card stayed true to form until the final bout when Mercito Gesta won a strange split decision in upsetting JoJo Diaz (the dissenting judge scored the bout 97-93 for Diaz while another judge had it 99-91 for Gesta).
Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 1 win.
One week later, on March 25, DAZN streamed a fight card co-promoted by Golden Boy and Zanfer Promotions from Guadalajara. The opening bout saw 16-0, 15 KOs knock out 5-11, 3 KOs. In the main event, Jose Zepeda faced off against Neeraj Goyat. Goyat is from India (not known as a home for world-class boxing). According to CompuBox, Zepeda outlanded Goyat 218-to-44. All three judges scored the bout 100-90 in Zepeda’s favor.
Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins.
On March 31, DAZN streamed an eight-bout Wasserman Boxing card from London. The first fight saw 4-0 win a six-round decision over 4-27-1. In the main event, Harlem Eubank (16-0, 6 KOs) won a ten-round decision over Miguel Cesario Antil (who had one win in his most recent nine outings).
Fights shown on DAZN . . .A-side, 8 wins . . . B-side, 0 wins.
Do you see a pattern here?
Next up; the much-anticipated April 1 Matchroom card from London featuring Anthony Joshua vs. Jermaine Franklin.
The Joshua fight was one that I had looked forward to watching. The burden was on AJ (a 10-to-1 favorite) to make the fight. And he didn’t. Instead, he fought an overly cautious fight, jabbing and grabbing for twelve long rounds. His favored weapon (which the referee let him get away with time and again) was to hold Franklin’s head in place by pushing down of the back of Jermaine’s neck during a clinch and simultaneously throwing an uppercut. But AJ was unable to execute the maneuver well enough to do damage. The young Joshua would have knocked out this version of AJ. This version of Joshua settled for a 12-round decision over Franklin.
The entire Joshua-Franklin card was marked by long delays between fights and had the feel of an infomercial with puff-piece commentary and seemingly endless promos for future DAZN shows.
And remember; DAZN has regular commercials too.
Writing for Boxing News, George Gigney observed, “The objective of broadcaster DAZN appeared to be alarmingly transparent: hype Joshua up at every opportunity and shove their upcoming schedule as far down viewers’ throats as possible. The amount of promotion DAZN did of their own programming during this show was staggering. Boxing fans aren’t paying and tuning in to be told what’s coming up. They’re paying to watch fights.”
Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins.
There’s more.
On an April 6 Golden Boy card from California, the B-side opponents had credentials like (1) had lost nine of ten fights dating back to 2018; (2) had suffered three knockout defeats in three fights dating back to 2019; and (3) winless in three fights dating back to 2018. These fights ran true to form. There was an upset in the main event when Angelino Cordova, who had fought only two fighters with winning records in his entire career, decisioned Angel Acosta.
Fights shown on DAZN . . . A-side, 4 wins . . . B-side, 1 win.
That was followed by another Matchroom show; eight fights from San Antonio headlined by Jesse “Bam” Rodriguez vs. Christian Gonzalez. Rodriguez, a 15-to-1, favorite, won a 12-round decision. There was one upset when Marlon Tapales won a questionable split decision over Murodjon Akhmadaliev. And Jose Lopez (4-2-1) fought Jesus Martinez (3-0, 1 KO) to a draw.
Fights shown on DAZN . . . A-side, 6 wins . . . B-side, 1 win . . . 1 draw.
On April 22, Matchroom returned to DAZN with a fight card in Cardiff headlined by Joe Cordina vs. Shavkat Rakhimov.
Fights shown on DAZN . . .A-side, 5 wins . . . B-side, 0 wins
Then DAZN put its best foot forward and fell flat on its face.
April 22 marked the most anticipated fight of the year to date – Gervonta Davis vs. Ryan Garcia promoted by TGB Promotions (under the command of PBC impresario Al Haymon) in Las Vegas. Viewers didn’t need DAZN for this. It was a pay-per-view offering produced entirely by (and available through multiple platforms affiliated with) Showtime. But DAZN and Golden Boy have contractual relationships with Garcia and participated in the distribution. The PPV price in the United States was $84.99. DAZN subscribers could order the event for $59.99.
Except . . . There was a technical glitch that resulted in numerous DAZN subscribers who ordered the event through DAZN being unable to see the fight and others being charged multiple times on their credit card. Dan Rafael spoke for media and fans alike when he labeled the situation “an absolute mess.”
Simply put; a multibillion-dollar company (DAZN) owned by one of the richest men in the world (Len Blavatnik) had trouble delivering the pay-per-view stream of a fistfight.
Then, to make matters worse, DAZN initially balked at refunding money to fans who had been unable to see the fight or charged multiple times on their credit card, offering them a “free” code for the May 6 Canelo Alvarez vs. John Ryder PPV event instead. On May 4, Fred Mellor assured The Sweet Science, “Any funds that were incorrectly taken are being returned.”
As for the fights on the Davis-Garcia stream; the A-side fighter won both bouts on a free DAZN undercard by knockout. The four fights on the PPV card also ended in wins for the A-side fighter.
Fights shown on DAZN . . . A-side, 6 wins . . . B-side, 0 wins
Moving along . . .
On April 27, DAZN streamed a six-bout club-fight card promoted by Boxing Insider in association with DiBella Entertainment in New York. Boxing Insider CEO Larry Goldberg has a financial model that differs from larger promoters. He doesn’t sign fighters to multi-bout promotional contracts. So while his match-ups sometimes favor fighters who buy their way onto one of his cards, he’s not adverse to competitive fights. In this instance, Goldberg and DiBella each had the final say on three of the six match-ups.
Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 1 win
On April 29, DAZN streamed four fights promoted by Golden Boy in Texas. William Zepeda, a 20-to-1 favorite, knocked out Jaime Arboleda in the second round of the main event. Marco Periban who has won only once since 2016, lost an 8-round decision to David Stevens. Diego De La Hoya was upset by Victor Morales on a second-round stoppage.
Fights shown on DAZN . . . A-side, 3 wins . . . B-side, 1 win
That brings us to the May 6 (Cinco de Mayo Weekend) fight card headlined by Canelo Alvarez vs. John Ryder – a feel-good homecoming event with Canelo’s four super-middleweight belts on the line.
The fight was contested in Estadio Akron, a soccer venue in Zapopan (in the metropolitan area of Guadalajara). It was Canelo’s first fight in Mexico since he knocked out Kermit Cintron in Mexico City in 2011. Twenty-two Canelo fights and a dozen years had passed since then.
It was widely publicized that the price for Canelo-Ryder would be $79.99 without a DAZN subscription and $59.99 with one. DAZN’s home page listed the PPV price with a DAZN subscription as $54.99.
The first four fights on the PPV undercard went as expected. Most notably, Julio Cesar Martinez (a 10-to-1 favorite) knocked out Ronal Batista in the eleventh round.
Ryder had said all the right things leading up to Canelo-Ryder, declaring, “I’m not here for a holiday. I wouldn’t bring the team with me, have the team around me that I have, if I didn’t believe I could win.” But he’d lost previously to Callum Smith, Rocky Fielding, and Billy Joe Saunders (each of whom was soundly thrashed by Canelo) in addition to being knocked out by Nick Blackwell and decisioned by Jack Arnfield.
This was a step down in the level of competition for Canelo after consecutive fights against Saunders, Caleb Plant, Dmitry Bivol, and Gennady Golovkin. He was a 12-to-1 betting favorite.
Ryder fought with honor but didn’t have the tools to win. There was never a moment when the outcome of the fight was in doubt. Canelo dropped him in round five and cruised to a 120-107, 118-109, 118-109 triumph. According to CompuBox, he outlanded Ryder in every round, compiling a 179-to-80 advantage in punches landed. And Canelo’s punches were harder. Much harder.
I have no problem with Canelo fighting John Ryder in Guadalajara. The setting gave the event a nice feel. I have a big problem with DAZN charging its subscribers (who are already paying $225 a year) an additional $54.99 to watch it.
Fights shown on DAZN . . . A-side, 5 wins . . . B-side, 0 wins
So where does all of this leave us?
To repeat the numbers mentioned above; DAZN has streamed 68 fights from twelve fight cards since the experiment began. The A-side fighter has won 62 of these fights and the B-side fighter five. There was one draw
Did DAZN stream some good fights where the favorite won but was tested? Absolutely. But there were far more fights where the favorite wasn’t tested in ways that fighters can and should test one another. And the personnel on DAZN’s commentating teams vary depending on the particulars of each show, so there’s no consistency to bind the network’s boxing programming together.
As for the future; DAZN appears to be doubling down on its A-side vs. B-side formula. On May 2, it announced a three-year extension of its deal with Matchroom to stream fights in the United States and Mexico.
And the trash boxing will continue. On August 5, DAZN will stream Jake Paul vs. Nate Diaz on pay-per-view. Joe Markowski (CEO of DAZN North America) calls Paul “one of the biggest names in boxing.”
Jake couldn’t beat Tommy Fury. Diaz has never boxed professionally.
In sum, DAZN is buying boxing content in bulk and streaming a lot of fights. But it’s not compelling programming.
The network also streams sports other than boxing. But pool and darts don’t interest me.
DAZN has a far more positive view of its boxing programming than I do. Two days before Canelo-Ryder, in response to a series of written questions addressed to Markowski, Fred Mellor told me, “We are proud of the continuously high-quality boxing schedule we have delivered to our subscribers since our market entry in 2018. We are also very proud of the consistent quality and breadth and depth of our schedule, which we believe is unmatched. Fight fans should stick with us for the rest of the journey.”
Asked why DAZN (unlike streaming services such as ESPN+ and Netflix) doesn’t announce the number of subscribers that it has in the United States, Mellor answered, “We do not release our subscriber numbers by geography as this will inevitably lead to us being defined by this limiting metric, which is not how we see the business being defined in the future.”
So to ask again . . . Where does all of this leave DAZN’s subscribers who are being billed $224.99 for a one-year subscription?
Think of a $20-dollar-per-person, all-you-can eat buffet. The buffet table has orange jello, baloney, carrots, wilted greens, pasta in a watery tomato sauce, and stale rolls, all of which look like they were left over from a discount-airline catering service. Then, lo and behold, you see a platter of freshly-peeled shrimp.
“This might not be so bad after all,” you tell yourself. But as you make your way toward the shrimp, a server tells you, “Sorry, there’s a supplemental charge of $59.99 for the shrimp. You only signed up for the regular buffet.”
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – In The Inner Sanctum: Behind the Scenes at Big Fights – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, he was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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Avila Perspective, Chap. 319: Rematches in Las Vegas, Cancun and More

Rematches are the bedrock for prizefighting.
Return battles between rival boxers always means their first encounter was riveting and successful at the box office.
Six months after their first brutal battle Mikaela Mayer (20-2, 5 KOs) and Sandy Ryan (7-2-1, 3 KOs) will slug it out again for the WBO welterweight world title this time on Saturday, March 29, at the Fontainebleau in Las Vegas.
ESPN will show the Top Rank card live.
“It’s important for women’s boxing to have these rivalries and this is definitely up there as one of the top ones,” Mayer told the BBC.
If you follow Mayer’s career you know that somehow drama follows. Whether its back-and-forth beefs with fellow American fighters or controversial judging due to nationalism in countries abroad. The Southern California native who now trains in Las Vegas knows how to create the drama.
For female fighters self-promotion is a necessity.
Most boxing promoters refuse to step out of the usual process set for male boxers, not for female boxers. Things remain the same and have been for the last 70 years. Social media has brought changes but that has made promoters do even less.
No longer are there press conferences, instead announcements are made on social media to be drowned among the billions of other posts. It is not killing but diluting interest in the sport.
Women innately present a different advantage that few if any promoters are recognizing. So far in the past 25 years I have only seen two or three promoters actually ignite interest in female fighters. They saw the advantages and properly boosted interest in the women.
The fight breakdown
Mayer has won world titles in the super featherweight and now the welterweight division. Those are two vastly different weight classes and prove her fighting abilities are based on skill not power or size.
Coaching Mayer since amateurs remains Al Mitchell and now Kofi Jantuah who replaced Kay Koroma the current trainer for Sandy Ryan.
That was the reason drama ignited during their first battle. Then came someone tossing paint at Ryan the day of their first fight.
More drama.
During their first fight both battled to control the initiative with Mayer out-punching the British fighter by a slender margin. It was a back-and-forth struggle with each absorbing blows and retaliating immediately.
New York City got its money’s worth.
Ryan had risen to the elite level rapidly since losing to Erica Farias three years ago. Though she was physically bigger and younger, she was out-maneuvered and defeated by the wily veteran from Argentina. In the rematch, however, Ryan made adjustments and won convincingly.
Can she make adjustments from her defeat to Mayer?
“I wanted the rematch straight away,” said Ryan on social media. “I’ve come to America again.”
Both fighters have size and reach. In their first clash it was evident that conditioning was not a concern as blows were fired nonstop in bunches. Mayer had the number of punches landed advantage and it unfolded with the judges giving her a majority decision win.
That was six months ago. Can she repeat the outcome?
Mayer has always had boiler-oven intensity. It’s not fake. Since her amateur days the slender Southern California blonde changes disposition all the way to red when lacing up the gloves. It’s something that can’t be taught.
Can she draw enough of that fire out again?
“I didn’t have to give her this rematch. I could have just sat it out, waited for Lauren Price to unify and fought for undisputed or faced someone else,” said Mayer to BBC. “That’s not the fighter I am though.”
Co-Main in Las Vegas
The co-main event pits Brian Norman Jr. (26-0, 20 KOs) facing Puerto Rico’s Derrieck Cuevas (27-1-1, 19 KOs) in a contest for the WBO welterweight title.
Norman, 24, was last seen a year ago dissecting a very good welterweight in Giovani Santillan for a knockout win in San Diego. He showed speed, skill and power in defeating Santillan in his hometown.
Cuevas has beaten some solid veteran talent but this will be his big test against Norman and his first attempt at winning a world title.
Also on the Top Rank card will be Bruce “Shu Shu” Carrington and Emiliano Vargas, the son of Fernando Vargas, in separate bouts.
Golden Boy in Cancun
A rematch between undefeated William “Camaron” Zepeda (32-0, 27 KOs) and ex-champ Tevin Farmer (33-7-1, 8 KOs) headlines the lightweight match on Saturday March 29, at Cancun, Mexico.
In their first encounter Zepeda was knocked down in the fourth round but rallied to win a split-decision over Farmer. It showed the flaws in Zepeda’s tornado style.
DAZN will stream the Golden Boy Promotions card that also includes a clash between Yokasta Valle the WBC minimumweight world titlist who is moving up to flyweight to face former flyweight champion Marlen Esparza.
Both Valle and Esparza have fast hands.
Valle is excellent darting in and out while Esparza has learned how to fight inside. It’s a toss-up fight.
Fights to Watch
Fri. DAZN 12 p.m. Cameron Vuong (7-0) vs Jordan Flynn (11-0-1); Pat Brown (0-0) vs Federico Grandone (7-4-2).
Sat. DAZN 5 p.m. William Zepeda (32-0) vs Tevin Farmer (33-7-1); Yokasta Valle (32-3) vs Marlen Esparza (15-2).
Sat. ESPN 7 p.m. Mikaela Mayer (20-2) vs Sandy Ryan (7-2-1); Brian Norman Jr. (26-0) vs Derrieck Cuevas (27-1-1).
Photo credit: Mikey Williams / Top Rank
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Boxing Odds and Ends: The Wacky and Sad World of Livingstone Bramble and More

One couldn’t write a book about prizefighting’s most eccentric characters without including former lightweight champion Livingstone Bramble who passed away last Saturday (March 22) at age 64 in Las Vegas. The Bramble chapter might well be the longest chapter in the book.
Born on the island of St. Kitt’s and raised in St. Croix, Virgin Islands, Bramble had his first 22 pro fights in New Jersey, nine at Ice World where he made his pro debut. A 3,000-seat hockey rink in Totowa, a community in Northern New Jersey roughly equidistant between Newark and the state capitol of Paterson, Ice World was the stomping ground of Main Events, a family-run enterprise founded by former labor lawyer Dan Duva, the oldest son of colorful boxing trainer Lou Duva who was effectively the face of the operation.
Bramble burst into prominence on June 1, 1984, when, in his twenty-third pro fight, he upset Ray “Boom” Mancini at Buffalo’s War Memorial Auditorium, taking away Mancini’s WBA world lightweight title.
Referee Marty Denkin stopped the fight in the 14th stanza with Boom Boom on his feet but in very bad shape. Bramble dominated the second half of the fight but was yet trailing on two of the scorecards, a potential scandal that was averted when he took the fight out of the judges’ hands. They fought again 11 months later in Reno and Bramble won a narrow but fair 15-round decision, out-pointing Mancini by 1 point on all three cards.
Bramble’s eccentricities overshadowed his feats in the ring. He owned a boa constrictor named Dog and a pit bull terrier named Snake. A Rastafarian, he trained with reggae music in the background, braided his hair before it was fashionable, and began his public workouts by having his trainer blow soap bubbles which he popped with his fists. Prior to both Mancini fights, he had a voodoo witch doctor place a hex on Boom Boom (the man was exposed as Bramble’s former middle school basketball coach).
After the second Mancini fight, Bramble successfully defended his title with a 13th-round stoppage of Tyrone “Butterfly” Crawley, but he was then shocked by Edwin Rosario who became a lightweight champion for the second time when he knocked out Bramble in the second round at an outdoor stadium in Miami Beach. Rosario’s upset spoiled a lucrative unification fight between Bramble and Hector Camacho.
Attempting to fight his way back into title contention, Bramble never did get over the hump. His best win as a former champion was a second-round knockout of junior welterweight Harold Brazier, a boxer who would be stopped only one other time, that coming late in a 124-fight career. Bramble took that fight on nine days’ notice, subbing for Micky Ward who pulled out with a hand injury.
Bramble eventually devolved into a gatekeeper, a diplomatic term for a professional loser. He won only three of his last 16 fights to finish 40-26-3.
Late in his career, Bramble settled in Las Vegas. He was 41 years old when he made his first and only ring appearance in his adopted hometown. It came at the Orleans, an off-Strip property where he was paired against Guadalajara journeyman Juan Carlos Rodriguez who had lost seven of his previous nine heading in. At the time, Bramble was preparing for his life after boxing by taking a class for aspiring slot machine technicians.
Bramble lost a wide 10-round decision. “[He] couldn’t get his jab working or put his punches together in a disappointing performance,” wrote Review-Journal ringside reporter Royce Feour. The bout’s matchmaker Brad Goodman was more scathing in his assessment. “Bramble should retire,” said Goodman. “He can’t pull the trigger. His mind was telling him to do something, but his body was not reacting.”
Bramble had four more fights, the last two 6-rounders on small cards in Idaho and Utah. All told, he answered the bell as a pro for 498 rounds.
Jacob “Stitch” Duran, boxing’s most prominent cutman, was new in town and scrounging for work when he first met Livingstone Bramble. They met at the long-shuttered Golden Gloves gym.
“I approached him and asked ‘when is your next fight?’” recalled Duran. “He looked me in the eye and said, ‘right now if you don’t shut up.’”
Duran was taken aback, but then Bramble smiled his radiant smile and Duran knew he was being spoofed. He would eventually work the pads for Bramble and the two became fast friends.
Livingstone Bramble spent his final years in an assisted living facility in Las Vegas, the cost of which, notes Duran, was born by the World Boxing Council which has a fund set aside to assist former professional boxers who have fallen on hard times.
Duran had a habit of visiting Bramble every week but stopped when the boxer could no longer recognize him. “I told his son that I just couldn’t do it anymore, it was too heartbreaking, and that I wanted to remember his dad the way that he was,” Duran told this reporter. “His son was very understanding.”
Stitch Duran remembers the exact time when he was informed that his friend had died. The call from Bramble’s son came at 3:44 in the morning.
News travels fast in the digital age and after Las Vegas fight writer Kevin Iole shared the news of Bramble’s departure on his website, other news outlets quickly latched hold of the info. What’s missing is a formal obituary and funeral arrangements. As yet, there are none.
Bobby Czyz
Livingstone Bramble and Bobby Czyz were stablemates whose careers ran on parallel paths and sometimes intersected. Both earned their spurs on Main Events promotions at Ice World.
The headline attraction on the card where Livingstone Bramble made his pro debut was a match between Bobby Czyz and Tommy Merola, young middleweight prospects. He and Bramble were on the same bill again the following year. The May 21, 1981 event was reportedly the first advance sellout of a boxing card in Totowa.
The brainy Czyz, who finished sixth of 365 in his high school graduation class according to a story in the New York Times, went on to win world titles as a light heavyweight and a cruiserweight. He had a promising career as a Showtime boxing commentator when he hung up his gloves.
Czyz lost that gig (we won’t elaborate) and things went downhill from there. In the summer of 2018, he was discovered working as a cashier in a New Jersey grocery store by a reporter for the Newark Star Ledger.
In December of last year, Bobby Czyz, now 63 years old, was diagnosed with brain cancer. And that brings us to this Sunday (March 30) when a benefit will be held for Czyz at the Elks Lodge located at 242 Chestnut Street in Nutley, New Jersey. A number of boxing luminaries of yesteryear will be in attendance at the event which commences at 1 pm. Tickets to the fundraiser, which are tax-deductible, start at $100.
At last look, the event was a near-sellout. Those interested in attending or just supporting Bobby in this battle should go to this website: https://www.eventbrite.com/e/battle-for-bobby-czyz-tickets-1243505882569
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A Paean to George Foreman (1949-2025), Architect of an Amazing Second Act

George Foreman had two careers as a prizefighter. He finished his first career with a record of 45-2 and his second career with a record of 31-3.
The two careers were interrupted by a 10-year intermission. During the lacuna, George morphed seamlessly into a different person. The first George Foreman was menacing and the second George Foreman was cuddly. But in both incarnations, Foreman was larger than life. It seemed as if he would be with us forever.
George Foreman, born in 1949 in Marshall, Texas, a suburb of Houston, learned to box in the Job Corps, a federally-funded vocational training program central to President Lyndon Johnson’s anti-poverty initiative. He was already well-known when he made his pro debut in 1969 on a card at Madison Square Garden topped by an alluring contest between Joe Frazier and Jerry Quarry.
The previous year, at the Olympic Summer Games in Mexico City, George endeared himself to the vast majority of white Americans (and many African-Americans too) by parading around the ring clutching a tiny American flag in his right hand after winning his gold medal match with a second-round stoppage of his Russian opponent. The scene was viewed by millions on television and the picture of it graced the front page of many large-circulation American papers.
The image would not have resonated as strongly if not for the actions of medal-winning American sprinters Tommie Smith and John Carlos. Ten days earlier, at the same Summer Games, Smith and Carlos stood on the podium with their black-gloved fists clenched high in a black power salute during the playing of the National Anthem. Big George, although only 19 years old, was hailed as a patriot, an antidote to those that would tear apart (or further rent) the fabric of American society.
Foreman squandered the admiration that flowed his way with his disposition. He didn’t handle the demands of celebrityhood very well. Reporters found him stand-offish if not downright surly. But he kept winning.
Foreman was never better than on the night of Jan. 22, 1973, when he conquered defending heavyweight champion Joe Frazier in less than two rounds at Kingston, Jamaica. Frazier, like Foreman, unbeaten and a former Olympic gold medalist, was as high as a 5/1 favorite in U.S. precincts, but George demolished him. Frazier was up and down like a yo-yo, six times in all, during the brief encounter.
In his next two fights, Foreman knocked out veteran Puerto Rican campaigner Joe Roman in the opening round and took out Ken Norton in the second frame, the same Ken Norton who had fought 24 rounds with Muhammad Ali, winning and losing split decisions.
Then came the iconic Rumble in the Jungle and we know what happened there. Riding a skein of 24 wins inside the distance, Foreman entered that contest with a record of 40-0 and the prevailing sentiment among the cognoscenti was that he would horizontalize Muhammad Ali in the same fashion as he had starched most of his other victims.
Following this setback, Foreman sat out all of 1976. He would have six more fights before his goodbye starting with a bout at Caesars Palace with Ron Lyle.
Foreman bombed out Lyle in the fifth frame of a back-and-forth slugfest that would be named The Ring magazine Fight of the Year. Four more knockouts would follow beginning with a fifth-round stoppage of Joe Frazier in their second and final meeting and then came a date in San Juan with Jimmy Young, a cutie from Philadelphia.
Foreman and Young met on a sultry afternoon in March of 1977 at the Roberto Clemente Coliseum, a building with no air-conditioning. Foreman nearly took Young out in the seventh round of the 12-round contest but ran out of gas and lost a unanimous decision.
In his dressing room after the fight, Foreman experienced an epiphany and became a born-again Christian. His trainer Gil Glancy rationalized the voices that Foreman heard in his head as a hallucination born of heat prostration, but George was having none of it. He returned to Houston where he could be found evangelizing on street corners or preaching as a guest pastor in storefront churches. His Rolls Royce was gone, replaced by a Volkswagen, and he found coveralls more to his liking than the fancy silk suits he had once purchased in bulk. He eventually established his own church, the Church of Lord Jesus Christ, and became an ordained minister.
ACT TWO
F. Scott Fitzgerald wrote, “There are no second acts in American lives,” but Fitzgerald never met Reverend George Foreman.
Foreman’s second act began on March 9, 1987, before an announced crowd of 5,555 at Arco Arena in Sacramento with a fourth-round stoppage of journeyman Steve Zouski. He told reporters in attendance that he would use his purse, reportedly $24,000, to build a youth center but the cynics were of the opinion that every penny would go into his coffers as expensive divorces and other burdens had exhausted his savings. When George passed the collection plate at his church, wisecracked the wiseguys, all that came back was lint.
Although Foreman had been out of action for a decade, it seemed much longer. By then, Muhammad Ali had fallen into decrepitude, dating an entire generation of heavyweights as relics. In appearance and in fighting style, Foreman scarcely resembled his former self which had the sensory effect of elongating the gap in his timeline. The new George Foreman shaved his head bald and his torso was more massive. When he sallied out of his dressing room, Hall of Fame boxing writer Graham Houston likened the impression to that of an ancient battleship coming out of the mist.
This reporter was ringside for Foreman’s second comeback fight at the Oakland Coliseum where he was paired against Charles Hostetter, a smallish heavyweight packaged as the heavyweight champion of Texas. Hostetter folded his tent in the third round, taking a knee like a quarterback running out the clock at the end of a football game. Foreman carried 247 pounds, 20 pounds less than what he had carried for Zouski but nearly 30 pounds more than what he had carried in his first meeting with Joe Frazier.
The Hostetter fight was a set-up, as were many of Foreman’s fights in the first two years of his comeback, but Big George never cheated himself. Away from the probing eye of reporters, he always went the extra mile in his workouts.
Foreman stayed busy, but his comeback proceeded in fits and starts. In his eighth comeback fight, he stopped Dwight Muhammad Qawi in the seventh round (more exactly, Qawi quit, turning his back on the referee to signal that he was finished) at Caesars Palace, but it was a lackluster performance by George whose punches were slow and often missed the mark. This was the same Dwight Muhammad Qawi who had given Evander Holyfield a tough tussle in a 15-round barnburner when both were cruiserweights, but against Foreman the “Camden Buzzsaw” was a bloated butterball, carrying 222 pounds on his five-foot-seven frame.
The bout’s promoter, Bob Arum, exhorted Foreman go back to the bushes to freshen-up and when George returned to the ring nine weeks later it was in Alaska in an off-TV fight against an opponent with a losing record.
But Foreman’s confidence never wavered and when he finally lured a big-name opponent into the ring, Gerry Cooney, he was more than ready. They met on Jan. 16, 1990, at Boardwalk Hall in Atlantic City.
At age 33, Cooney was also on the comeback trail. He hadn’t fought in two-and-half years, not since being stopped in the fifth round by Michael Spinks in this same ring. Since his mega-fight with Larry Holmes in mid-1982, he had answered the bell for only 12 rounds. But, rusty or not, Cooney still possessed a sledgehammer of a left hook.
Cooney landed the harder punches in the first round and won the round on all three cards, but Big George was just warming up. In the second stanza, he decked Cooney twice. The second knockdown was so harsh that referee Joe Cortez waived the fight off without starting a count.
“He smote him,” wrote Phil Berger for his story in the New York Times. “The Punching Preacher gained a flock of converts,” said Bernard Fernandez in the Philadelphia Daily News.
Foreman called out Mike Tyson after the fight. The wheels were set in motion when they shared top billing on a card at Caesars Palace in June of 1990 (Tyson knocked out former amateur rival Henry Tillman in the opening round; Foreman dismissed the Brazilian, Adilson Rodrigues, in round two), but the match never did come to fruition and Foreman, tired of waiting, set his sights on Evander Holyfield who owned two of the three meaningful pieces of the world heavyweight title.
An Adonis-physiqued gladiator renowned for his vitality, Holyfield, 28, figured to be too good and too fast for Foreman. If Evander set a fast pace, Foreman, it seemed, would eventually crumble from exhaustion. “Hopefully Holyfield will take it easy on him,” wrote the sports editor of the Tennessean. “There’s no glory to be gained in mugging a senior citizen.”
Holyfield won the fight, but Foreman – the oldest man to challenge for a world title in any weight division to that point in time — won the hearts of America with his buoyant performance. On several occasions Holyfield rattled him, but Big George kept coming back for more and at the finish it was he, improbably, who seemed to have more fuel in his tank. After trouncing Gerry Cooney, casual fans, at least most of them, finally took him seriously and with his gallant performance against Holyfield, he graduated into a full-fledged American folk hero. One would be hard-pressed to find an example of a boxer elevating his stature to such an extent in a match that he lost.
There was more to George Foreman’s growing popularity. He proved to be a great salesman, leavening his fistic fearsomeness with self-effacing humor. He developed an amusing shtick that played off his fondness for cheeseburgers and he became a popular guest on the talk show circuit. “Is this Adilson Rodrigues a good fighter?” inquired Johnny Carson. “I sure hope not,” deadpanned Foreman.
History would show that Big George wasn’t done making miracles, but there were potholes in his path. He had ended the Holyfield fight with a puffy face and with swelling around both of his eyes, but he looked a lot worse following his 10-round match with Alex Stewart in April of 1992. At the final bell, his face was a bloody mess and both of his eyes were swollen nearly shut. Fortunately, he scored two knockdowns in the second stanza, without which he would have been on the wrong side of a split decision.
Two fights later, he was out-pointed by Tommy Morrison in a bout sanctioned as a world title fight by the fledgling and lightly-regarded World Boxing Organization (WBO). Purportedly a distant relative of John Wayne, “Tommy the Duke” had the equalizer, a Cooney-ish left hook, but there were holes in his defense. A slugfest on paper, this bout played out like a chess match. Go figure.
Eighteen months after his lackluster showing against Morrison, Foreman got another shot at the world heavyweight title, thrust against Michael Moorer who had upset Holyfield to win the WBA and IBF (and lineal) titles. (The WBC version was held by Lennox Lewis; Mike Tyson was in prison.) A former light heavyweight champion who had successfully defended that diadem nine times, Moorer, not quite 27 years old, was undefeated in 35 fights with 30 knockouts.
The match-up was widely disparaged because of the alphabet soup nonsense and because Foreman was coming off a loss. “Big George has been good for the game, but has outstayed his welcome,” wrote Harry Mullen. The noted British scribe, who had been ringside for Larry Holmes’ beatdown of Muhammad Ali, told his readers that he wouldn’t be going to Las Vegas to see the fight because he just couldn’t stomach yet another dispiriting spectacle. “The most likely outcome,” he said, “is a prolonged and painful beating.”
At this juncture of his life, Foreman didn’t need the money. Although his TV sitcom “George” had been cancelled after only eight episodes (George played a retired boxer who starts an after-school program for inner-city kids), he had money rolling in from a slew of endorsements. McDonald’s, KFC, Frito-Lay, Oscar Meyer – you name it – and Big George was a “brand ambassador.” With his purse of no great importance in the big picture, George’s only incentive for defeating Moorer was his pride.
Through nine rounds, Moorer vs. Foreman was a tedious affair. Moorer was ahead by a commanding 5 points on two of the scorecards while the third judge had Moorer ahead by only 1. Foreman, who scored 68 knockouts over the course of his pro career, always had a puncher’s chance, no matter the opponent, but there was no inkling of the thunderclap that would come. This was shaping up as the sort of fight that would have the patrons streaming to the exits before the final bell.
The thunderclap arrived in the final minute of the 10th frame. It was a classic British punch in execution, a stiff right hand delivered straight from the shoulder. The punch didn’t travel far, but landed smack on Moorer’s jaw. His face went blank and he fell to the canvas where he lay prone as the referee counted him out. Before the stupefied crowd had a chance to soak it all in, Foreman dropped to his knees in prayer. Many were misty-eyed as ring announcer Michael Buffer made it formal, orating the particulars.
Six days after the 20th anniversary of the Rumble in the Jungle, Big George Foreman had rolled back the clock, recapturing the world heavyweight title, or at least pieces of it, capping the most astonishing comeback in the history of human endurance sports.
Foreman would have four more fights before leaving the sport for good two months shy of his 49th birthday. We won’t delve into those bouts other than noting that he was fortunate to get the nod over Axel Schulz and unfortunate to lose to Shannon Briggs in his farewell fight, a narrow decision widely assailed as a heist.
And the money kept rolling in. In 1994, the year that Foreman conquered Michael Moorer, a portable indoor grill that came to be called the George Foreman Lean Mean Fat Reducing Grilling Machine was introduced to the public. The contraption proved so popular that Foreman, the TV pitchman and the face of it, reaped a reported $200 million in royalties, more money than he had earned in all of his prizefights combined.
They say you can never go home again, to which Big George replied , “bah, humbug.”
Foreman’s heroics during his Second Act put a spring my step and had the same effect on many others. In the words of the inimitable Jim Murray, he was a hero to every middle-aged man and older who looked in the mirror and saw some stranger looking back at him.
Thank you, George, thanks for the memories. Rest in peace
***
Note: TSS editor-in-chief Arne K. Lang is the author of five books including “Prizefighting: An American History,” released by McFarland in 2016 and re-released in a paperback edition in 2020. Several of the passages in this story were extracted from that book.
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