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The Business of Boots (Ennis That Is)

The Business of Boots (Ennis That Is)
In one of his early fights, 2022 Hall-of-Famer Miguel Cotto was in one of the main supporting bouts on a high profile pay-per-view. Legendary boxing commentator Larry Merchant remarked that part of the reason for Cotto being featured was to showcase his talents for both the audience attending the event and the fans watching at home. “We are going to find out if Cotto is going to be the kind of fighter that people are going to take flights, get hotel rooms, and pay for tickets to see.”
For Jaron “Boots” Ennis, his time to transition from a highly touted interim world champion to a legitimate box office draw has arrived. On Saturday night in Atlantic City, live on Showtime, Ennis (30-0, 27 KOs) is being thrust into the main event against Romain Villa (27-1, 24 KOs), a surprise, yet serious contender in an event that from a commercial standpoint relies heavily on Ennis’s name. Originally set to take place in the Events Center inside the luxurious Borgata Hotel and Casino, the venue was changed to the Adrian Phillips Ballroom inside Atlantic City’s Boardwalk Hall. Logistics played a part in the change since both venues have a capacity of around 3,000 fans.
To Ennis, the change of venue was of little concern. “I’ve grown up around this sport since I was a baby. Nothing on that end of things (business) bothers me,” said Ennis, reiterating his history with the sport that he loves.
So far everything else that Ennis has faced throughout his seven-year professional career has been handled with that same calm demeanor that matches his persona both in and out of the ring. It’s a persona that at times has had fans wanting more from the 26-year-old boxer who has shied away from the fiery rhetoric that fans can easily gravitate towards.
It was this character trait that led some to criticize him after his most recent fight in January of this year on the undercard of Gervonta Davis’s fight with Hector Garcia. On that night Ennis defeated Karen Chukhadzhian to claim an interim world championship, winning every round against an opponent who was unwilling to engage in any meaningful exchanges. In going twelve rounds for the first time, Ennis gained the much-needed experience that all top fighters need at some point as their competition level rises, but more was expected of him in terms of “building his brand.”
What some perceived as a lackluster performance wasn’t lost on Ennis. “Going the distance in my last fight didn’t put any pressure on me leading up to his one. I can’t go looking for the knockout, that’s when you don’t get it,” stated Ennis. However as is the case with so many quiet, determined, and focused young fighters, the truth came out when he laced up his gloves for a workout just a week away from fight night.
After countless four-minute rounds on the heavy bag, pad work, and beating up a body shield, Ennis turned and simply said as he shook his head, “he’s going to have a long night.” It’s the type of simple statement that suggests Ennis is aware of the task at hand. He knows that looking spectacular in victory will help to generate crossover appeal that would create huge anticipation from the mainstream sports world as he moves forward toward possible mega showdowns with the winner of Crawford-Spence or bouts against former champions Yordenis Ugas and Keith Thurman who are tentatively slated to square off next month.
What was lost on many observers that night in January was the fact that while the Capital One Arena in Washington D.C. was sold out and packed with Tank Davis’s supporters, a sea of “JBE” (Jaron Boots Ennis) shirts flooded both the halls and the lower bowl of the arena. This signified that while Ennis has been on everyone’s radar as the next big thing in the welterweight division from a talent perspective, he might also be the heir-apparent for the division in terms of generating large live gates. When Ennis entered the arena that night, he received a loud welcome not only from those wearing his shirts but also from supporters of Davis.
Just how all of this translates into purchasing power is the ultimate question. With Philadelphia, Ennis’s hometown, being just a little over an hour’s drive away from Atlantic City, ticket sales suggest that the business of Boots is alive and well. “It’s been less than a month since tickets went on sale and (as of Thursday evening) there were less than 150 tickets left,” said Marshall Kauffman, head of King’s Promotions, who is working with PBC to put on this event. Kauffman anticipates a complete sellout while noting that more tickets should be released to accommodate walk-up sales on Saturday night.
Ultimately what this could mean for Team Ennis is that a local following has not only surfaced, but it’s the type of following that with continued success could lead to Ennis eventually gracing the ring inside the main arena downstairs from the Adrian Phillips Ballroom inside Boardwalk Hall, an arena that can hold upwards of 10,000 fans. It’s the arena that the late Hall-of-Famer Arturo Gatti was able to sell out on nine consecutive occasions.
Villa represents an intriguing opponent for Ennis due to his come-forward and press-the-action style. Not only does it give Ennis the opportunity to showcase his versatile skill set, it gives him the chance to solidify his name as an attraction and enhance his profile in ways that matter at the negotiating table. An impressive victory over Villa on Saturday ensures that the business of Boots will continue to move forward towards bigger and better things.
Photo credit: Amanda Westcott / SHOWTIME
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Bombs Away in Las Vegas where Inoue and Espinoza Scored Smashing Triumphs

Japan’s Naoya “Monster” Inoue banged it out with Mexico’s Ramon Cardenas, survived an early knockdown and pounded out a stoppage win to retain the undisputed super bantamweight world championship on Sunday.
Japan and Mexico delivered for boxing fans again after American stars failed in back-to-back days.
“By watching tonight’s fight, everyone is well aware that I like to brawl,” Inoue said.
Inoue (30-0, 27 KOs), and Cardenas (26-2, 14 KOs) and his wicked left hook, showed the world and 8,474 fans at T-Mobile Arena in Las Vegas that prizefighting is about punching, not running.
After massive exposure for three days of fights that began in New York City, then moved to Riyadh, Saudi Arabia and then to Nevada, it was the casino capital of the world that delivered what most boxing fans appreciate- pure unadulterated action fights.
Monster Inoue immediately went to work as soon as the opening bell rang with a consistent attack on Cardenas, who very few people knew anything about.
One thing promised by Cardenas’ trainer Joel Diaz was that his fighter “can crack.”
Cardenas proved his trainer’s words truthful when he caught Inoue after a short violent exchange with a short left hook and down went the Japanese champion on his back. The crowd was shocked to its toes.
“I was very surprised,” said Inoue about getting dropped. ““In the first round, I felt I had good distance. It got loose in the second round. From then on, I made sure to not take that punch again.”
Inoue had no trouble getting up, but he did have trouble avoiding some of Cardenas massive blows delivered with evil intentions. Though Inoue did not go down again, a look of total astonishment blanketed his face.
A real fight was happening.
Cardenas, who resembles actor Andy Garcia, was never overly aggressive but kept that left hook of his cocked and ready to launch whenever he saw the moment. There were many moments against the hyper-aggressive Inoue.
Both fighters pack power and both looked to find the right moment. But after Inoue was knocked down by the left hook counter, he discovered a way to eliminate that weapon from Cardenas. Still, the Texas-based fighter had a strong right too.
In the sixth round Inoue opened up with one of his lightning combinations responsible for 10 consecutive knockout wins. Cardenas backed against the ropes and Inoue blasted away with blow after blow. Then suddenly, Cardenas turned Inoue around and had him on the ropes as the Mexican fighter unloaded nasty combinations to the body and head. Fans roared their approval.
“I dreamed about fighting in front of thousands of people in Las Vegas,” said Cardenas. “So, I came to give everything.”
Inoue looked a little surprised and had a slight Mona Lisa grin across his face. In the seventh round, the Japanese four-division world champion seemed ready to attack again full force and launched into the round guns blazing. Cardenas tried to catch Inoue again with counter left hooks but Inoue’s combos rained like deadly hail. Four consecutive rights by Inoue blasted Cardenas almost through the ropes. The referee Tom Taylor ruled it a knockdown. Cardenas beat the count and survived the round.
In the eighth round Inoue looked eager to attack and at the bell launched across the ring and unloaded more blows on Cardenas. A barrage of 14 unanswered blows forced the referee to stop the fight at 45 seconds of round eight for a technical knockout win.
“I knew he was tough,” said Inoue. “Boxing is not that easy.”
Espinoza Wins
WBO featherweight titlist Rafael Espinosa (27-0, 23 KOs) uppercut his way to a knockout win over Edward Vazquez (17-3, 4 KOs) in the seventh round.
“I wanted to fight a game fighter to show what I am capable,” said Espinoza.
Espinosa used the leverage of his six-foot, one-inch height to slice uppercuts under the guard of Vazquez. And when the tall Mexican from Guadalajara targeted the body, it was then that the Texas fighter began to wilt. But he never surrendered.
Though he connected against Espinoza in every round, he was not able to slow down the taller fighter and that allowed the Mexican fighter to unleash a 10-punch barrage including four consecutive uppercuts. The referee stopped the fight at 1:47 of the seventh round.
It was Espinoza’s third title defense.
Photo credit: Mikey Williams / Top Rank
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Undercard Results and Recaps from the Inoue-Cardenas Show in Las Vegas

The curtain was drawn on a busy boxing weekend tonight at the T-Mobile Arena in Las Vegas where the featured attraction was Japanese superstar Naoya Inoue appearing in his twenty-fifth world title fight.
The top two fights (Inoue vs. Roman Cardenas for the unified 122-pound crown and Rafael Espinoza vs. Edward Vazquez for the WBO world featherweight diadem) aired on the main ESPN platform with the preliminaries streaming on ESPN+.
The finale of the preliminaries was a 10-rounder between welterweights Rohan Polanco and Fabian Maidana. A 2020/21 Olympian for the Dominican Republic, Polanco was a solid favorite and showed why by pitching a shutout, punctuating his triumph by knocking Maidana to his knees late in the final round with a hard punch to the pit of the stomach.
Polanco improved to 16-0 (10). Argentina’s Maidana, the younger brother of former world title-holder Marcos Maidana, fell to 24-4 while maintaining his distinction of never being stopped.
Emiliano Vargas, a rising force in the 140-pound division with the potential to become a crossover star, advanced to 14-0 (12 KOs) with a second-round stoppage Juan Leon. Vargas, who turned 21 last month, is the son of former U.S. Olympian Fernando Vargas who had big money fights with the likes of Felix Trinidad and Oscar De La Hoya. Emiliano knocked Leon down hard twice in round two – both the result of right-left combinations — before Robert Hoyle waived it off.
A 28-year-old Spaniard, Leon was 11-2-1 heading in.
In his U.S. debut, 29-year-old Japanese southpaw Mikito Nakano (13-0, 12 KOs) turned in an Inoue-like performance with a fourth-round stoppage of Puerto Rico’s Pedro Medina. Nakano, a featherweight, had Medina on the canvas five times before referee Harvey Dock waived it off at the 1:58 mark of round four. The shell-shocked Medina (16-2) came into the contest riding a 15-fight winning streak.
Lynwood, California junior middleweight Art Barrera Jr, a 19-year-old protégé of Robert Garcia, scored a sixth-round stoppage of Chicago’s Juan Carlos Guerra. There were no knockdowns, but the bout had turned sharply in Barrera’s favor when referee Thomas Taylor intervened. The official time was 1:15 of round six.
Barrera improved to 9-0 (7 KOs). The spunky but outclassed Guerra, who upset Nico Ali Walsh in his previous outing, declined to 6-2-1.
In the lid-lifter, a 10-round featherweight affair, Muskegon Michigan’s Ra’eese Aleem improved to 22-1 (12) with a unanimous decision over LA’s hard-trying Rudy Garcia (13-2-1). The judges had it 99-01, 98-92, and 97-93.
Aleem, 34, was making his second start since June of 2023 when he lost a split decision in Australia to Sam Goodman with a date with Naoya Inoue hanging in the balance.
Check back shortly for David Avila’s recaps of the two world title fights.
Photo credit: Mikey Williams / Top Rank
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Canelo Alvarez Upends Dancing Machine William Scull in Saudi Arabia

Saul “Canelo” Alvarez, who has acquired a new nickname – “The Face of Boxing” – is accustomed to fighting on Cinco De Mayo weekend, but this year was different. For the first time, Canelo was fighting outside the continent of North America and entering the ring at an awkward hour. His match with William Scull started at 6:30 on a Sunday morning in Riyadh.
In the opposite corner was 32-year-old William Scull, an undefeated (23-0) Cuban by way of Germany, whose performance was better suited to “Dancing With the Stars” than to a world title fight. Constantly bouncing from side to side but rarely letting his hands go, Scull frustrated Canelo who found it near-impossible to corner him, but one can’t win a fight solely on defense and the Mexican superstar was returned the rightful winner in a bout that was a fitting cap to a desultory two days of Saudi-promoted prizefighting. The scores were 115-113, 116-112, and 119-109. In winning, Canelo became a fully unified super middleweight champion twice over.
Terence Crawford was in attendance and HE Turki Alalshikh made it official: Crawford (41-0, 31 KOs) and Canelo (63-2-2, 39 KOs) will meet in the Fight of the Century (Alalshikh’s words) on Sept. 12 in Las Vegas at the home of the city’s NFL team, the Raiders. For whatever it’s worth, each of Canelo’s last seven fights has gone the full 12 rounds.
Semi-wind-up
In a match between the WBC world cruiserweight title-holder and the WBC world cruiserweight “champion in recess” (don’t ask), the former, Badou Jack, brought some clarity to the diadem by winning a narrow decision over Noel Mikaelian. One of the judges had it a draw (114-114), but the others gave the fight to “Jack the Ripper” by 115-113 scores.
A devout Muslim who is now a full-time resident of Saudi Arabia, the Sweden-born Jack, a three-division title-holder, had the crowd in his corner. Now 41 years old, he advanced his record to 29-3-3 (17). It was the first pro loss for Mikaelian (27-1), a Florida-based Armenian who was subbing for Ryan Rozicki.
The distracted CompuBox operator credited Mikaelian with throwing 300 more punches but there was no controversy.
Tijuana’s Jaime Munguia, a former junior middleweight title-holder, avenged his shocking loss to Bruno Sarace with a unanimous 12-round decision in their rematch. This was Munguia’s first fight with Eddy Reynoso in his corner. The scores were 117-111 and 116-112 twice.
Surace’s one-punch knockout of Munguia in mid-December in Tijuana was the runaway pick for the 2024 Upset of the Year. Heading in, Munguia was 44-1 with his lone defeat coming at the hands of Canelo Alvarez. Munguia had won every round against Surace before the roof fell in on him.
Surace won a few rounds tonight, but Munguia was the busier fighter and landed the cleaner shots. It was the first pro loss for Surace (26-1-2) and ended his 23-fight winning streak. The Frenchman hails for Marseilles.
Heavyweights
In a 10-round heavyweight match fought at a glacial pace, Martin Bakole (21-2-1) and Efe Ajagba (20-1-1) fought to a draw. One of the judges favored Ajagba 96-94 but he was outvoted by his cohorts who each had it 95-95.
Bakole, a 7/2 favorite, came in at 299 pounds, 15 more than he carried in his signature win over Jared Anderson, and looked sluggish. He was never able to effectively close off the ring against the elusive Ajagba who fought off his back foot and failed to build on his early lead.
The fight between the Scotch-Congolese campaigner Bakole and his Nigerian-American foe was informally contested for the heavyweight championship of Africa. That “title” remains vacant.
In a 6-rounder, heavy-handed Cuban light heavyweight Brayon Leon, a stablemate of Canelo Alvarez, was extended the distance for the first time while advancing his record to 7-0 at the expense of Mexico’s Aaron Roche (11-4-1). Leon knocked Roche to the canvas in the fourth round with a right-left combination, but the Mexican stayed the course while eating a lot of hard punches.
Photo credit: Leigh Dawney / Queensberry Promotions
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