photo by John James/Dibella Entertainment

NEW YORK, NY (July 20, 2011) – Today at the 230 Fifth Rooftop Lounge, under the sweltering Manhattan sun, middleweight champion Sergio “Maravilla” Martinez and “Dazzling” Darren Barker, along with members of their respective camps and other boxing luminaries, gathered to announce “Noche de ‘Maravilla’” – or “Marvelous Night” –  their October 1 clash emanating from historic Boardwalk Hall in Atlantic City.

As the press conference got going at noon in New York City, simultaneously tickets were going on sale. Tickets for “Noche de ‘Maravilla’” are priced at $300, $200, $150, and $50 and can be purchased online at Ticketmaster.com, by phone at 1-800-745-3000, at any Ticketmaster retail outlet, or in person at the Boardwalk Hall box office.

Michael Woods covered the presser for ESPN new York. Here is his report: http://sports.espn.go.com/new-york/news/story?id=6788372

Below are comments from participants in today’s kick-off press conference:

Sergio Martinez, Middleweight World Champion:

“I want to thank HBO and DiBella Entertainment and Sampson Lewkowicz, my adviser. I also want to thank Darren and all of his team.”

“I hope to see everyone on October 1.”

Darren Barker, Challenger:

“It’s nice to see this New York sun keeping my belt warm.”

“I am from London, my father was a boxer; I grew up around boxing. I’ve dedicated my life to this sport. I had over 100 amateur fights, fighting in hostile environments in other countries and coming away with medals. I live for that moment.”

“There is a great series of movies, Rocky. They captured the mentality of the underdog. If the favorite always won in sport, it wouldn’t be any fun. I’m here to prove that the underdog can cause a massive upset. So, you may not know who I am now, but come October 1, you will know exactly who ‘Dazzling’ Darren Barker is.”

Lou DiBella, Promoter of “Noche de ‘Maravilla’”:

“We believe this will be Maravilla’s night, but there is a man, ‘Dazzling’ Darren Barker, who wanted this fight. He called for this fight. And you should reward those who want the big fights.”

“There are plenty of $50 tickets, so this is an affordable night of great boxing.”

“HBO has made a commitment to Sergio Martinez since he came to America. HBO has made a commitment to showcasing the best of boxing.”

“Sergio Martinez respects Darren Barker and that’s why this fight is happening. Darren took to Twitter and, bizarrely, that is how this fight happened. Eddie Hearn and I basically did the negotiations over twitter. This might be the first major fight ever made over twitter.”

“Sergio Martinez is a great champion. Not only one of the best fighters I’ve ever promoted, but one of the best guys I’ve ever promoted. He’s an extremely bright guy with a wonderful social consensus. He is, in fact, maravilla.”

Eddie Hearn, Barker’s Promoter:

“This fight was made in about 20 minutes on twitter, but that’s the relationship we have with Lou.”

“It’s been interesting talking to the press today, and they’re asking me who Darren Barker is. In England, he’s well renowned, but we quite like not being known. Darren has never even been in a fight where he has remotely been in trouble, so it’s hard to say how good Darren Barker is.”

“When we signed Darren Barker, we sat down and looked at the future, and he said to us ‘you might think I’m crazy, but if you ever get the chance to make a fight with Sergio Martinez, make it happen.’ And that’s why we take our hat off to Darren. He wants to fight the best middleweight in the world, because if you beat the best middleweight in the world, you are the best middleweight in the world. On October 1, Darren has the chance to become the best middleweight in the world.”

“Darren is a determined young man who has been through a lot of trials and tribulations, but he has remained committed to his dream. And [the press conference] is part of the dream, but it’s only half of the dream. We believe we can shock the world, and we wouldn’t be here otherwise.”

Kery Davis, Senior VP Programming for HBO Sports:

“What can you say about Sergio Martinez? 2010 FOY of the year, 2010 KOY, a great start to 2011 with a knockout of Sergiy Dziniziruk. This is Sergio’s sixth appearance on the network and he always puts on a great performance. He is quick, powerful, charismatic, and I swear Lou and Sampson are going to announce soon that they have signed him with Dos Equis to play “The Most Interesting Man in the World.”

“In looking at tapes of Darren Barker, he has a tremendous background. And he impressed us quite a bit with something he said leading up to this. He said he has been fighting for 16 years and its all leading up to this. That is the kind of fighting spirit we are looking for.”

Ken Condon, Representative of Caesars Atlantic City:

“Tickets are very reasonable for this level of fight, starting at $50 going up to $300 for ringside. This will be Sergio’s fourth fight in Atlantic City and he has developed a following here. It has become his home away from home.”

“From what I’ve heard, not too many people want to fight Sergio Martinez, but Darren Barker stepped up to the plate. I urge people to come down, enjoy the fall in Atlantic City, and enjoy your weekend on the shore.”

Jim Mercante, Representative of the World Boxing Council:

“We are here on a hot, hot day for New York to kick off what is going to be a hot, hot fight. This is the type of fight that my father, Arthur Mercante, would have wanted to referee.”

“Noche de ‘Maravilla’: Martinez vs. Barker” is being presented by DiBella Entertainment in association with Matchroom Sport, and Caesars Atlantic City, and is sponsored by Corona. The show will be aired live on HBO’s World Championship Boxing®, beginning at 10:00 PM ET/7:00 PM PT.