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The “Canelo” Phenomenon

It will be interesting moving forward to watch the rivalry between Canelo and Julio Cesar Chavez Jr; both men glove up Saturday night, so we shall see how this sort-of faceoff plays out. Canelo does seem to have that heart-throb thing going for him, more so than Junior, no?
At 22 years old, Saul “Canelo” Alvarez (40-0-1, 29 KO's) has reached a level of stardom few boxers have ever attained.
What is it about the red-haired, freckled faced kid out of Juanacatlán, Mexico that attracted a reported 30,000 fans to a press conference prior to his fight versus former world champion Shane Mosley?
On the under card of the Mayweather-Cotto pay per view against Mosley, Alvarez looked every bit the part of boxing's newest sensation. His youth and work rate were too much for the once formidable champion.
But let's put the win in its proper context. The Mosley that showed up on 2012 in Vegas against Alvarez, wasn't nearly the same Mosley that scored two career defining wins against Oscar De La Hoya in 2000 and 2003.
It doesn't seem to matter. Whenever “Canelo” fights, people tune in.
His performances are exciting and his boxer-puncher style is fun to watch. The fact that he's a Mexican red-head who'd have no problem blending in with the population in Ireland or Scotland can't be overlooked.
“He's a red headed fighter and it's unusual in Mexico. It definitely gets him more attention,” stated boxing fan Miguel Jimenez when quizzed on the subject. “He has a lot of guts and determination too. He's a good fighter. I like 'Canelo'”.
There are those who see Alvarez as a side show attraction, a spoon fed prospect who's been feasting on the remains of fighters who should've retired years ago. There was Carlos Baldomir, Kermit Cintron and the aforementioned Mosley.
On September 15th, he'll be fighting Jose “Josesito” Lopez (30-4, 18 KO's) of Riverside, California. Lopez, 28, bought in to the “Canelo” Alvarez sweepstakes with jaw breaking combinations that defeated Alvarez's original opponent, Victor Ortiz, and put him out of commission.
Ortiz was supposed to be Alvarez's next big test but Lopez ruined those plans.
Lopez, a natural 140 pound fighter, will now face Alvarez, who'll walk into the ring at a much higher weight than the 154 pounds he'll weigh the previous night.
Lopez is no walk in the park. He's as tough and full of heart as any of the top fighters in the world. Can Lopez win? Yes. Will he have to overcome a huge weight disadvantage? Absolutely. What does this match do for “Canelo” Alvarez? It certainly leaves him open to criticism.
“People aren't dumb. History won't remember his fight,” said Julio Cesar Chavez Jr. to centraldeportiva.com. Chavez, the current W.B.C. middleweight Champion, will be facing Sergio Martinez on the same night Alvarez faces Lopez. “Even if he wins, he'll lose. Because in history, it will be written about how he beat a super lightweight.”
Chavez Jr. also happens to be “Canelo” Alvarez's number one competition for the hearts of Mexican boxing fans. The professional rivalry and the dislike for Alvarez has been brewing for a while. Alvarez gets under Chavez's skin. He can't even bear to say his name. He usually refers to Alvarez as “he” when asked about him.
Ironically, it wasn't too long ago that Chavez himself was battling the same issues of credibility. Let's not forget he's 46 fights into his career and the fight vs. Martinez will be his first “big” fight.
And let's not forget that Alvarez is only 22. He's a work in progress that many fans want to see evolve into a fighter with meaningful wins over top competition.
Let's break down the “Canelo” phenomenon.
Mexico is obsessed with boxing. Very few countries have a boxing rich heritage like Mexico. Compiling a list of its many world champions and outstanding boxers would take at least a solid hour. Courage and fighting spirit are characteristics highly celebrated through Mexican society. Those two traits helped it's people survive the Spanish conquest, the revolution and numerous periods of economic turmoil and civil unrest.
Mexico reveres its top warriors. In many parts of Mexico you'll see statues dedicated to fighters like Salvador Sanchez who represented his country with brilliant wins in fights which many experts predicted he would lose.
Those wins filled Mexicans with pride and hope. It meant success at an international level against the best the world had to offer.
Most Mexicans are a hybrid of European and the native indigenous population. You can see it all over their faces and on their skin. The skin tones vary from pale white to dark brown. The majority being somewhere in the middle.
So it's with little surprise that a red head from Mexico with an entertaining boxing style would cause such a commotion. Redheads make up about 2 percent of the world's population. In Mexico, it's more like .02 percent. The nick name “Canelo” itself, which means cinnamon, is a reference to the color of his hair.
Obviously, the “Canelo” phenomenon is more than just about Alvarez's skills. Juan Manuel Marquez has top notch skills, but unless he's fighting Manny Pacquiao, no one clamors for him like they do for Alvarez.
You have to feel for Marquez who's built a solid career based on great performances against the likes of Pacquiao, Barrera and Katsidis. Can you imagine the kind of career he'd have if he was a redhead with freckles?
If Alvarez wins on Saturday, his career will be carefully moved along by his powerful promoters at Golden Boy Promotions. I suspect a real test is at least two years away.
In the mean time, the future seems rose colored for “Canelo” Alvarez. More wins will mean much bigger purses than the 1.2 million dollars he'll reportedly make to fight Lopez.
“Canelo” and his promoters at Golden Boy better hope that kid from Riverside doesn't ruin their plans again.
Saul “Canelo” Alvarez vs. Jose “Josesito” Lopez takes place on Saturday September 15 at the MGM Grand in Las Vegas. It will be broadcast free on The Showtime Network along with Daniel Ponce De Leon taking on Jhonny Gonzalez for the W.B.C. featherweight title, Marcos Maidana taking on Jesus Soto Karass and Leo Santa Cruz against Eric Morel.
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Friday Boxing Recaps: Observations on Conlan, Eubank, Bahdi, and David Jimenez

Friday Boxing Recaps: Observations on Conlan, Eubank, Bahdi, and David Jimenez
March 7 was an unusually heavy Friday for professional boxing. The show that warranted the most ink was the all-female card in London, a tour-de-force for the super-talented Lauren Price, but there were important fights on other continents.
Brighton
Michael Conlan, who sat out all of 2024 on the heels of being stopped in three of his previous five, returned to the ring in the British seaside resort city of Brighton in a shake-off-the-rust, 8-rounder against Asad Asif Khan, a 31-year-old Indian from Calcutta making his first appearance in a British ring.
Conlan, a 2016 Olympic silver medalist who famously signed with Top Rank coming out of the amateur ranks, is now 33 years old. Against Khan, he was far from impressive, but did enough to win by a 78-74 score and lock in a match with Spain’s Cristobal Lorente, the European featherweight champion.
Conlan, who improved to 19-3 (9), absorbed a lot of punishment in those three matches that he lost. With his deep amateur background, Michael has a lot of mileage on him and he would have been smart to call it quits after his embarrassingly one-sided defeat to Luis Alberto Lopez. His frayed reflexes speak to something more than ring rust. Heading in, Khan brought a 19-5-1 record but had scored only five wins inside the distance.
Conlan vs Khan was the co-feature. In the main event, Brighton welterweight Harlem Eubank, the cousin of Chris Eubank Jr, improved to 21-0 (9 KOs) with a dominant performance over Conlan’s Belfast homie Tyrone McKenna. Eubank was credited with three knockdowns, all the result of body punches, before referee John Latham had seen enough and pulled the plug at the 2:09 mark of round 10. It was the fourth loss in his last six outings for the 35-year-old McKenna (24-6-1).
Harlem Eubank wants to fight Conor Benn next and says he is willing to wait until after his cousin “wipes Benn out.” Chris Eubank Jr vs Benn is slated for April 26 at Tottenham Hotspur Stadium. The North London facility, which has a retractable roof, is the third-largest soccer stadium in England.
Toronto
Local fan favorite Lucas Bahdi and his stablemate Sara Bailey were the headliners on last night’s card at the Great Canadian Casino Resort in Toronto. The event marked the first incursion of Jake Paul’s MVP Promotions into Canada.
Bahdi, who is from Niagara Falls but trains in Toronto, burst out of obscurity in July of last year in Tampa, Florida, with a spectacular one-punch knockout of heavily-hyped Ashton “H2O” Sylva. His next fight, on the undercard of Jake Paul’s match with Mike Tyson, was less “noisy” and the same could be said of his homecoming fight with Ryan James Racaza, an undefeated (15-0) but obscure southpaw from the Philippines who was making his North American debut.
Bahdi vs Racaza was a technical fight that didn’t warm up until Bahdi produced a knockdown in round seven with a sweeping left hook, a glancing blow that appeared to land behind Racaza’s ear. The Filipino was up in a jiff, looking at the referee as if to say, “this dude just hit me with a rabbit punch.”
The judges had it 99-90, 97-92, and 96-93 for the victorious Bahdi (19-0) who was the subject of a recent profile on these pages.
Sara Bailey, a decorated amateur who competed around the world under her maiden name Sara Haghighat Joo and now holds the WBA light flyweight title, successfully defended that trinket with a lopsided decision over Cristina Navarro (6-3), a 35-year-old Spaniard who “earned” this assignment by winning a 6-round decision over an opponent with a 1-4-3 record. The judges scored the monotonous fight 99-91 across the board for Bailey who improved to 6-0 and then returned to the ring to assist her husband in Lucas Bahdi’s corner.
Also
Twenty-two-year-old super bantamweight Angel Barrientes, a Las Vegas-based Hawaii native, delivered the best performance of the night with a one-sided beatdown of Alexander Castellano whose corner mercifully stopped the contest after the seventh round as the ring doctor stood in a neutral corner chatting with the referee.
The gritty Castellano, who hails from Tonawanda, New York, brought an 11-1-2 record and hadn’t previously been stopped. A glutton for punishment, he appeared to suffer a broken orbital bone. Barrientes improved to 13-1 (8 KOs).
The show was marred by an excessive amount of fluffy gobbledygook by the TV talking heads which slowed down the action and made the promotion almost unwatchable.
Cartago, Costa Rica
Fighting in his hometown, super flyweight David Jimenez scored a lopsided 12-round decision over Nicaragua’s Keyvin Lara. The judges had it 120-108, 119-109, and 116-112.
Jimenez, now 17-1, came to the fore in July of 2022 when he upset Ricardo Sandoval in Los Angeles, winning a well-earned majority decision over a 20/1 favorite riding a 16-fight winning streak. That boosted him into a title fight with the formidable Artem Dalakian who saddled him with his lone defeat.
Jimenez’s victory over Lara was his fifth since that setback. It sets up the Costa Rican for another title fight, this time against Argentina’s Fernando Martinez who acquired the WBA 115-pound title in July with an upset of Kazuto Ioka in Japan. Lara, who unsuccessfully challenged Ioka for a belt in 2016, falls to 32-7-1.
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Price Conquers Jonas on an All-Female Card at Royal Albert Hall

Ben Shalom’s BOXXER Promotions was at London’s historic Royal Albert Hall tonight with an all-female card topped by a welterweight unification fight between WBC/IBF belt-holder Natasha Jonas and WBA champion Lauren Price.
Liverpool’s Jonas, who turns 41 in June, has had a sterling career, but Father Time has caught up with her. The 30-year-old Price, an Olympic gold medalist, had faster hands, faster feet, and hit harder. The classy Jonas (16-3-1) acknowledged as much in her post-fight interview: “She beat me to the punch every time.”
The scores were 100-90, 98-92, and 98-93.
In advancing her record to 9-0 (2), Price built a strong case that she is the best fighter to come down the pike from Wales since Joe Calzaghe. As for her next bout, she hopes to fight the winner of the March 29 rematch in Las Vegas between Mikaela Mayer and Sandy Ryan. That match, with all of the meaningful welterweight hardware at stake, would be a hot ticket item if potted in Cardiff.
Semi-wind-up
Caroline Dubois staved off a late rally to successfully defend her WBC lightweight title with a majority decision over South Korea’s spunky Bo Mi Re Shin. The judges had it 98-92, 98-93, and 95-95. Although the 95-95 tally by the Korean judge was quite a stretch, Shin performed far better than the odds – Dubois was a consensus 35/1 favorite — portended.
Dubois, a 24-year-old Londoner trained by Shane McGuigan, is the sister of IBF heavyweight title-holder Daniel Dubois. Reportedly 36-3 as an amateur, she advanced her pro record to 11-0-1 (5). Heading in, Shin (18-3-3) had won nine of her previous 10 with the lone setback coming via split decision in a robust fight with Belgium’s Delfine Persoon in Belgium.
Other Bouts of Note
Kariss Artingstall returned to the ring after a 14-month absence and scored a unanimous decision over former amateur rival Raven Chapman. The scores were 98-91, 97-92, 96-93.
The prize for Artingstall, who happens to be Lauren Price’s partner, was the inaugural British female featherweight title and a potential rematch with Skye Nicolson who would relish the chance to avenge her last defeat, a loss by split decision to Attingstall in the quarterfinals of the Tokyo Olympics. Nicolson, who was part of tonight’s broadcast team, defends her title later this month in Sydney against Florida’s Tiara Brown.
It was the first 10-rounder for Artingstall (7-0). Chapman (9-2) had an uphill battle after Artingstall decked her in the second round with a straight left hand.
In a mild upset, Jasmina Zopotoczna, a UK-based Pole, won a split decision over Chloe Watson, adding Watson’s European flyweight title to her own regional trinket. One of the judges favored Watson 97-93, but each of his colleagues had it 96-95 for the Pole. Although there was no great furor, the verdict was unpopular.
Zapotoczna, who fought off her back foot, improved to 9-1. It was the first pro loss for Watson who is trained by Ricky Hatton.
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Avila Perspective, Chap. 316: Art of the Deal in Boxing and More

So, they want to save boxing?
A group of guys with recent ties to the sport of boxing and bags of money suddenly believe they can save a sport that is older than any other sport since the dawn of mankind.
Boxing is the oldest sport.
When cavemen roamed the planet, you can believe one tribe bet another tribe their guy could whip the other guy. Thus began the sport of boxing. There was no baseball, soccer or horse racing.
Even the invention of the wheel was still a few generations away when men were duking it out with other men for sport.
Throughout history mentions of one man fighting another man without arms are written in the Tales of Ulysses and other literary references.
Boxing will never die. Period.
Here is the reason why.
Boxing requires only two men in their underwear with no weapons and no requirement of classes in jujitsu, kickboxing, wrestling or advance training facilities. You can prepare in your backyard with one heavy bag and a pair of boxing gloves. It’s simple.
MMA, on the other hand, requires money.
Boxing is for the poor. Any kid can walk into a gym and begin training. When they become adults, then they start paying to use the gym.
Don’t let people fool you and tell you “boxing is dying.”
People have been saying those same words since John L. Sullivan in the late 1800s. You can look it up.
The phrase “boxing is dying,” is said by people who want you to pay them money to save it. Kind of sounds like the guy currently sitting in the White House who is going to save America by firing Americans from their jobs and allowing Russia to take over Ukraine.
Don’t believe these people.
Boxing does not need saving.
Why would Dana White, who has stated for decades that MMA is bigger than boxing, though no MMA fighter can equal the purses of a Saul “Canelo” Alvarez or Tyson Fury, why is he involved in boxing?
There is big money to be made in boxing, especially with internet gambling sites being allowed all over the world. And boxing is popular worldwide. MMA is not.
More people know who Canelo is than UFC’s Alex Pereira.
I respect the UFC fighters. They put in hard work and battle injuries throughout their careers. But MMA is simply not as big as boxing. The purses of MMA fighters at the top level don’t come close to boxing’s top money earners.
Why did Conor McGregor, Nate Diaz and others quickly switch to boxing when called?
The money in boxing is much bigger.
Follow the money.
NYC
A rumble is planned for Times Square in New York City.
Vatos from Southern California are fighting dudes from Nevada and Brooklyn. Sounds like a script from the Gangs of New York.
Where is Leonardo DiCaprio when you need him?
Ryan “KingRy” Garcia (24-1, 20 KOs) will meet Rollie Romero (16-2, 13 KOs) in a welterweight match set for May 2, on Times Square in mid-Manhattan. This is one of three marquee bouts planned to be streamed on DAZN.
Others matched will be Arnold Barboza (32-0, 11 KOs) versus super lightweight titlist Teofimo Lopez (21-1, 13 KOs), and Devin Haney (31-0, 15 KOs) against Jose Carlos Ramirez (29-2, 18 KOs) in a welterweight contest.
This is the proposed match by The Ring magazine backed by Turki Alalshikh who, along with Golden Boy Promotions and Matchroom Boxing, is sponsoring this fight card.
It was also announced that Alalshikh, TKO Group Holdings, and Sela are forming a promotion company.
TKO owns UFC and WWE.
SoCal Fights
Southern California will be busy with boxing cards this weekend.
This Thursday, March 6, is Golden Boy Promotions with a boxing card featuring Manny Flores (19-1, 15 KOs) versus Jorge Leyva (18-3, 13 KOs) in a super bantamweight match at Fantasy Springs Casino. DAZN will stream the boxing card from Indio, California.
On Saturday, March 8, the Fox Theater in Pomona, California hosts a boxing card featuring super middleweights Ruben Cazales (10-0) vs Adam Diu Abdulhamid (18-16). Also, super featherweights Michael Bracamontes (10-2-1) meets Eugene Lagos (16-9-3) at the historic venue promoted by House of Pain Boxing.
On Saturday March 8, Elite Boxing hosts a boxing card at Salesian High in East Los Angeles featuring East L.A. native Merari Vivar (8-0) against Sarah Click (2-8-1) and several other fights.
On Saturday, March 8, an event hosted by House of Champions features top contenders Joet Gonzalez (26-4) vs Arnold Khegai (22-1-1) in a featherweight main event at Thunder Studios in Long Beach, Calif.
A Big All-Female Card in London
On Friday, March 7, the historic Royal Albert Hall in the Kensington borough of London will host an all-female card with two world title fights including a unification fight in the welterweight division.
Natasha Jonas (16-2-1) and Lauren Price (8-0) meet 10 rounds for the IBF, WBC, and WBA belts.
Jonas, 40, the current WBC and IBF titlist, recently defeated Ivana Habazin and before that edged past Mikaela Mayer in a win that could have gone the other way very easily. She will be facing Price, an Olympic gold medalist and current WBA and IBO titlist.
Price, 30, hails from Wales and has an aggressive pressure style that saw her win a battle between punchers with a third-round knockout of Colombia’s Bexcy Mateus this past December in Liverpool. Before that she defeated the always tough Jessica McCaskill.
In the co-main event, lightweights Caroline Dubois (10-0-1) and Bo Mi Re Shin (18-2-3) meet for the WBC world title.
Me Re Shin, 30, fights out of South Korea and has knockout power. She was one of only two fighters to stop Venezuela’s Ana Maria Lozano who has 38 pro fights. That says something. She lost a split decision to Delfine Persoon in Belgium. That really says something.
Dubois had two competitive fights, first, against Jessica Camara that ended in a technical draw due to a clash of heads. Before that she defeated Maira Moneo. Dubois has very good talent and is still young at 24. Is she ready for Mi Re Shin?
Times Square photo credit: JP Yim
Fights to watch:
Thurs., March 6: DAZN, Manny Flores (19-1) vs. Jorge Leyva (18-3)
Fri., March 7: free on DAZN, Lucas Bahdi (18-0) vs. Ryan James Racaza (15-0)
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