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The “Canelo” Phenomenon
It will be interesting moving forward to watch the rivalry between Canelo and Julio Cesar Chavez Jr; both men glove up Saturday night, so we shall see how this sort-of faceoff plays out. Canelo does seem to have that heart-throb thing going for him, more so than Junior, no?
At 22 years old, Saul “Canelo” Alvarez (40-0-1, 29 KO's) has reached a level of stardom few boxers have ever attained.
What is it about the red-haired, freckled faced kid out of Juanacatlán, Mexico that attracted a reported 30,000 fans to a press conference prior to his fight versus former world champion Shane Mosley?
On the under card of the Mayweather-Cotto pay per view against Mosley, Alvarez looked every bit the part of boxing's newest sensation. His youth and work rate were too much for the once formidable champion.
But let's put the win in its proper context. The Mosley that showed up on 2012 in Vegas against Alvarez, wasn't nearly the same Mosley that scored two career defining wins against Oscar De La Hoya in 2000 and 2003.
It doesn't seem to matter. Whenever “Canelo” fights, people tune in.
His performances are exciting and his boxer-puncher style is fun to watch. The fact that he's a Mexican red-head who'd have no problem blending in with the population in Ireland or Scotland can't be overlooked.
“He's a red headed fighter and it's unusual in Mexico. It definitely gets him more attention,” stated boxing fan Miguel Jimenez when quizzed on the subject. “He has a lot of guts and determination too. He's a good fighter. I like 'Canelo'”.
There are those who see Alvarez as a side show attraction, a spoon fed prospect who's been feasting on the remains of fighters who should've retired years ago. There was Carlos Baldomir, Kermit Cintron and the aforementioned Mosley.
On September 15th, he'll be fighting Jose “Josesito” Lopez (30-4, 18 KO's) of Riverside, California. Lopez, 28, bought in to the “Canelo” Alvarez sweepstakes with jaw breaking combinations that defeated Alvarez's original opponent, Victor Ortiz, and put him out of commission.
Ortiz was supposed to be Alvarez's next big test but Lopez ruined those plans.
Lopez, a natural 140 pound fighter, will now face Alvarez, who'll walk into the ring at a much higher weight than the 154 pounds he'll weigh the previous night.
Lopez is no walk in the park. He's as tough and full of heart as any of the top fighters in the world. Can Lopez win? Yes. Will he have to overcome a huge weight disadvantage? Absolutely. What does this match do for “Canelo” Alvarez? It certainly leaves him open to criticism.
“People aren't dumb. History won't remember his fight,” said Julio Cesar Chavez Jr. to centraldeportiva.com. Chavez, the current W.B.C. middleweight Champion, will be facing Sergio Martinez on the same night Alvarez faces Lopez. “Even if he wins, he'll lose. Because in history, it will be written about how he beat a super lightweight.”
Chavez Jr. also happens to be “Canelo” Alvarez's number one competition for the hearts of Mexican boxing fans. The professional rivalry and the dislike for Alvarez has been brewing for a while. Alvarez gets under Chavez's skin. He can't even bear to say his name. He usually refers to Alvarez as “he” when asked about him.
Ironically, it wasn't too long ago that Chavez himself was battling the same issues of credibility. Let's not forget he's 46 fights into his career and the fight vs. Martinez will be his first “big” fight.
And let's not forget that Alvarez is only 22. He's a work in progress that many fans want to see evolve into a fighter with meaningful wins over top competition.
Let's break down the “Canelo” phenomenon.
Mexico is obsessed with boxing. Very few countries have a boxing rich heritage like Mexico. Compiling a list of its many world champions and outstanding boxers would take at least a solid hour. Courage and fighting spirit are characteristics highly celebrated through Mexican society. Those two traits helped it's people survive the Spanish conquest, the revolution and numerous periods of economic turmoil and civil unrest.
Mexico reveres its top warriors. In many parts of Mexico you'll see statues dedicated to fighters like Salvador Sanchez who represented his country with brilliant wins in fights which many experts predicted he would lose.
Those wins filled Mexicans with pride and hope. It meant success at an international level against the best the world had to offer.
Most Mexicans are a hybrid of European and the native indigenous population. You can see it all over their faces and on their skin. The skin tones vary from pale white to dark brown. The majority being somewhere in the middle.
So it's with little surprise that a red head from Mexico with an entertaining boxing style would cause such a commotion. Redheads make up about 2 percent of the world's population. In Mexico, it's more like .02 percent. The nick name “Canelo” itself, which means cinnamon, is a reference to the color of his hair.
Obviously, the “Canelo” phenomenon is more than just about Alvarez's skills. Juan Manuel Marquez has top notch skills, but unless he's fighting Manny Pacquiao, no one clamors for him like they do for Alvarez.
You have to feel for Marquez who's built a solid career based on great performances against the likes of Pacquiao, Barrera and Katsidis. Can you imagine the kind of career he'd have if he was a redhead with freckles?
If Alvarez wins on Saturday, his career will be carefully moved along by his powerful promoters at Golden Boy Promotions. I suspect a real test is at least two years away.
In the mean time, the future seems rose colored for “Canelo” Alvarez. More wins will mean much bigger purses than the 1.2 million dollars he'll reportedly make to fight Lopez.
“Canelo” and his promoters at Golden Boy better hope that kid from Riverside doesn't ruin their plans again.
Saul “Canelo” Alvarez vs. Jose “Josesito” Lopez takes place on Saturday September 15 at the MGM Grand in Las Vegas. It will be broadcast free on The Showtime Network along with Daniel Ponce De Leon taking on Jhonny Gonzalez for the W.B.C. featherweight title, Marcos Maidana taking on Jesus Soto Karass and Leo Santa Cruz against Eric Morel.
Comments or questions for author? Twitter: @fightmedia
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Canelo vs Berlanga Battles the UFC: Hopefully No Repeat of the 2019 Fiasco
If one happens to be fan of both traditional boxing and MMA, then one has a choice to make this Saturday. Canelo Alvarez will be in action at the T-Mobile Arena in Las Vegas defending his lineal 168-pound world title against Edgar Berlanga and two miles away in a competing Pay-Per-View card, the first-ever sporting event will be staged inside The Sphere, a UFC card bearing the title Riyadh Season Noche 306.
This won’t be the first time that a boxing card featuring the red-headed Mexican superstar went head-to-head with a UFC event. On Nov. 2, 2019, Canelo Alvarez fought Sergey Kovalev at the T-Mobile and 2,500 miles away, MMA stars Nate Diaz and Jorge Masvidal locked horns at Madison Square Garden. Both cards were PPV. Alvarez vs Kovalev was live-streamed on DAZN; Diaz vs Masvidal on ESPN+.
We don’t know which event generated the most profit, but the way things played out, this was a symbolic win for the UFC. On this night, the venerable sport of boxing and its adherents were reduced to a second-class citizen.
The fault lay with the nitwits at DAZN. They thought it prudent to postpone the start of Alvarez-Kovalev until the Diaz-Masdival fight was finished. What resulted was an interlude that dragged on for a good 90 minutes after Ryan Garcia knocked out Romero Duno in 98 seconds in the semi-wind-up. Then came the ring walks, the National Anthems (there were three), and the long-winded introduction of the combatants. When the bell finally sounded to signify the start of the bout, it was 10:18 inside the arena and 1:18 am for the bleary-eyed folks tuning in back in the Eastern Time Zone. The backlash was fierce.
The competing shows this coming Saturday coincide with Mexican Independence Day Weekend. One might assume that this will give the PBC promotion at the T-Mobile a leg up as Canelo Alvarez is a must-see attraction within the Mexican and Mexican-American communities. However, the UFC card has something going for it that T-Mobile lacks. The venue is itself an allurement. The newest addition to the Las Vegas skyline, The Sphere has the WOW factor. Even long-time Las Vegas locals, supposedly jaded by a surfeit of architectural wonders, are mesmerized by the constantly changing light show on the exterior of the big globe. Inside, visitors will find the world’s highest resolution LED display.
Customizing the interior for UFC 306 was an expensive proposition. UFC honcho Dana White has pegged the cost at $20 million and concedes that without Saudi money it would not have been feasible. He says that Saturday’s show will be “one-off,” not merely the first combat sports event at The Sphere, but also the last because it would be too expensive to replicate. If that be true, attendees are advised to keep their ticket stubs. Years from now, they might command a nice price in the sports memorabilia marketplace.
The T-Mobile has Canelo, but The Sphere has Alexa Grasso who, akin to Canelo, hails from Guadalajara. Ms. Grasso, 31, just may be the second-most-well-known fighter in Mexico. In addition to holding the UFC flyweight title, she is an analyst for the UFC’s Spanish-language broadcasts.
Grasso will be defending her belts against Russia’s Valentina Shevshenko in the co-main. In the featured bout, bantamweight belt-holder Sean O’Malley will defend his title against Merab Dvalishvili.
The T-Mobile card on Prime Video comes with a suggested list price of $89.99 for U.S. buyers without a Prime Video account. That tab has been widely assailed as a rip-off. “It’s gouging fight fans, plain and simple,” says Kevin Iole who covered both boxing and MMA for Yahoo. (For the record, the UFC show on ESPN+ comes with a list price of $79.99, $10 cheaper if bundled with an ESPN+ subscription. The UFC folks are holding their breath that the event can be translated to the small screen without compromising the clarity of the picture. The logistics are daunting.)
The main bouts on the UFC card will be far more competitive based on the prevailing odds, but when it comes to combat sports, this reporter is a traditionalist. Agreed, that can be interpreted as an old fuddy-duddy stuck in his ways, but in my eyes boxing, a sport that rests on a far more arresting historic foundation, trumps the Johnny-come-lately that is the UFC.
Check back later this week as TSS West Coast Bureau Chief David A. Avila offers up a closer look at Alvarez vs Berlanga and some of the supporting bouts.
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Niyomtrong Proves a Bridge Too Far for Alex Winwood in Australia
Today in Perth, Australia, Alex Winwood stepped up in class in his fifth pro fight with the aim of becoming the fastest world title-holder in Australian boxing history. But Winwood (4-0, 2 KOs heading in) wasn’t ready for WBA strawweight champion Thammanoon Niyomtrong, aka Knockout CP Freshmart, who by some accounts is the longest reigning champion in the sport.
Niyomtrong (25-0, 9 KOs) prevailed by a slim margin to retain his title. “At least the right guy won,” said prominent Australian boxing writer Anthony Cocks who thought the scores (114-112, 114-112, 113-113) gave the hometown fighter all the best of it.
Winwood, who represented Australia in the Tokyo Olympics, trained for the match in Thailand (as do many foreign boxers in his weight class). He is trained by Angelo Hyder who also worked with Danny Green and the Moloney twins. Had he prevailed, he would have broken the record of Australian boxing icon Jeff Fenech who won a world title in his seventh pro fight. A member of the Noongar tribe, Winwood, 27, also hoped to etch on his name on the list of notable Australian aboriginal boxers alongside Dave Sands, Lionel Rose and the Mundines, Tony and Anthony, father and son.
What Winwood, 27, hoped to capitalize on was Niyomtrong’s theoretical ring rust. The Thai was making his first start since July 20 of 2022 when he won a comfortable decision over Wanheng Menayothin in one of the most ballyhooed domestic showdowns in Thai boxing history. But the Noongar needed more edges than that to overcome the Thai who won his first major title in his ninth pro fight with a hard-fought decision over Nicaragua’s Carlos Buitrago who was 27-0-1 heading in.
A former Muai Thai champion, Niyomtrong/Freshmart turns 34 later this month, an advanced age for a boxer in the sport’s smallest weight class. Although he remains undefeated, he may have passed his prime. How good was he in his heyday? Prominent boxing historian Matt McGrain has written that he was the most accomplished strawweight in the world in the decade 2010-2019: “It is not close, it is not debatable, there is no argument.”
Against the intrepid Winwood, Niyomtrong started slowly. In round seven, he cranked up the juice, putting the local fighter down hard with a left hook. He added another knockdown in round nine. The game Winwood stayed the course, but was well-beaten at the finish, no matter that the scorecards suggested otherwise, creating the impression of a very close fight.
P.S. – Because boxrec refused to name this a title fight, it fell under the radar screen until the result was made known. In case you hadn’t noticed, boxrec is at loggerheads with the World Boxing Association and has decided to “de-certify” the oldest of the world sanctioning bodies. While this reporter would be happy to see the WBA disappear – it is clearly the most corrupt of the four major organizations – the view from here is that boxrec is being petty. Moreover, if this practice continues, it will be much harder for boxing historians of future generations to sort through the rubble.
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Avila Perspective, Chap. 295: Callum Walsh, Pechanga Casino Fights and More
Super welterweight contender Callum Walsh worked out for reporters and videographers at the Wild Card Gym in Hollywood, Calif. on Thursday,
The native of Ireland Walsh (11-0, 9 KOs) has a fight date against Poland’s Przemyslaw Runowski (22-2-1, 6 KOs) on Friday, Sept. 20 at the city of Dublin. It’s a homecoming for the undefeated southpaw from Cork. UFC Fight Pass will stream the 360 Promotions card.
Mark down the date.
Walsh is the latest prodigy of promoter Tom Loeffler who has a history of developing European boxers in America and propelling them forward on the global boxing scene. Think Gennady “Triple G” Golovkin and you know what I mean.
Golovkin was a middleweight monster for years.
From Kevin Kelley to Oba Carr to Vitaly Klitschko to Serhii Bohachuk and many more in-between, the trail of elite boxers promoted by Loeffler continues to grow. Will Walsh be the newest success?
Add to the mix Dana White, the maestro of UFC, who is also involved with Walsh and you get a clearer picture of what the Irish lad brings to the table.
Walsh has speed, power and a glint of meanness that champions need to navigate the prizefighting world. He also has one of the best trainers in the world in Freddie Roach who needs no further introduction.
Perhaps the final measure of Walsh will be when he’s been tested with the most important challenge of all:
Can he take a punch from a big hitter?
That’s the final challenge
It always comes down to the chin. It’s what separates the Golovkins from the rest of the pack. At the top of the food chain they all can hit, have incredible speed and skill, but the fighters with the rock hard chins are those that prevail.
So far, the chin test is the only examination remaining for Walsh.
“King’ Callum Walsh is ready for his Irish homecoming and promises some fireworks for the Irish fans. This will be an entertaining show for the fans and we are excited to bring world class boxing back to the 3Arena in Dublin,” said Loeffler.
Pechanga Fights
MarvNation Promotions presents a battle between welterweight contenders Jose “Chon” Zepeda (37-5, 28 KOs) and Ivan Redkach (24-7-1, 19 KOs) on Friday, Sept. 6, at Pechanga Resort and Casino in Temecula. DAZN will stream the fight card.
Both have fought many of the best welterweights in the world and now face each other. It should be an interesting clash between the veterans.
Also on the card, featherweights Nathan Rodriguez (15-0) and Bryan Mercado (11-5-1) meet in an eight-round fight.
Doors open at 6:30 p.m. First bout at 7 p.m.
Monster Inoue
Once again Japan’s Naoya Inoue dispatched another super bantamweight contender with ease as TJ Doheny was unable to continue in the seventh round after battered by a combination on Tuesday in Tokyo.
Inoue continues to brush away whoever is placed in front of him like a glint of dust.
Is the “Monster” the best fighter pound-for-pound on the planet or is it Terence Crawford? Both are dynamic punchers with skill, speed, power and great chins.
Munguia in Big Bear
Super middleweight contender Jaime Munguia is two weeks away from his match with Erik Bazinyan at the Desert Diamond Arena in Glendale, Arizona. ESPN will show the Top Rank card.
“Erik Bazinyan is a good fighter. He’s undefeated. He switches stances. We need to be careful with that. He’s taller and has a longer reach than me. He has a good jab. He can punch well on the inside. He’s a fighter who comes with all the desire to excel,” said Munguia.
Bazinyan has victories over Ronald Ellis and Alantez Fox.
In case you didn’t know, Munguia moved over to Top Rank but still has ties with Golden Boy Promotions and Zanfer Promotions. Bazinyan is promoted by Eye of the Tiger.
This is the Tijuana fighter’s first match with Top Rank since losing to Saul “Canelo” Alvarez last May in Las Vegas. He is back with trainer Erik Morales.
Callum Walsh photo credit: Lina Baker
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