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A Plea For Better PPV Undercards

Bob Arum has been doing this since 1966, and has been regarded as the best of breed, the best in the business of late, after pulling away from rival Don King, showing superior stamina and focus while King’s empire has eroded into a low rent shell of what it used to be. So really, I get it, who am I to take issue with Arum’s recently remark that PPV undercards really don’t mean much to the masses, that about 10% of people actually care about anything other than the main event?
Let me answer that…I am part of the 10%.
Actually, let me start off with a respectful critique of Arum’s POV by questioning that 10% figure. I’d like to see the focus group and sample size which has pushed Arum to determine that it is a fool’s errand to pack an undercard with compelling, meaningful, fan-friendly scraps. As Arum told Yahoo’s Kevin Iole last week, “In theory, yes, it makes sense to say, let’s go get a lot of good, interesting fights and put them on the [pay-per-view] undercard, but the truth is – and I’ve been doing this a long, long time – 90 percent of the people don’t want to see the undercard and don’t care about it. But there is a point to the argument that we should give the other 10 percent something to watch that they’ll enjoy, so we decided to try to put together a fun card for them.”
One man’s definition of “fun” can differ from the others’, of course. The undercard, as it looks today, pits Ray Beltran against Rocky Martinez in a lightweight title eliminator, for an NABO crown; Khabib Allakhverdiev versus Jessie Vargas for the WBA super lightweight belt; and Bryan Vasquez against Jose Felix for an interim WBA super featherweight title. Now, I don’t have a working crystal ball. I’m tending to think odds are that two of those scraps will be real good rumbles, what with the mix of talent and ferocity in that jumble. But that roster pales in comparison to the main support bout to the last Floyd Mayweather fight. Do you recall the social media buzz which erupted when Golden Boy paired up Danny Garcia and Lucas Matthysse, two name fighters with much higher recognition factors than the crew soldiering on the April 12 Pacquiao-Bradley II undercard? The undercard tiff overshadowed the Mayweather-Canelo pairing for two straight days. Plus, there was ample activity and chatter among the hardcore fight fans, yes, that 10%, in the weeks leading up to the contracts being made official for that young gun faceoff to reach fruition. And to juice your recall, that Garcia-Matthysse fight had more drama than the main event did, and helped lift up the stature of Garcia to another level. He got some love in the Fight of the Year voting, and his dad did for Trainer of the Year voting in the BWAA awards runoff.
Arum, being a wise sort, makes a fine point when he tells Iole that he sees buildings half empty during the pre main event bouts on PPV cards, and notes that at PPV parties, people are busy shooting the bull and eating and drinking until the big guns step to the ring. He’s not wrong. But he could be working to change that dynamic, instead of capitulating to it. The reason disinterest reigns is because fight fans, 100%, have come to expect to much dreck, too many record building bouts, on PPV undercards…and they react by being less than enthused about them. But watch that change if some care and more money is extended on these undercards. Watch the bump to the brand, of Top Rank, of Manny Pacquiao, of HBO, when these undercards get the love they deserve. Watch the buzz on social media when fans Tweet their support and appreciation for getting a great bang for their buck because Top Rank has dumped that old school “only the 10% care” thinking.
I respect Arum’s years in the biz, and don’t dismiss what his gut, or those focus groups or whatever, tell him…but I’d love for him to embrace a mindsight of being a gamechanger, not someone who accepts a norm simply because that’s the way it’s always been done. It remains to be seen how it will play out financially, and I think we’ll need a good year or five to collect all the returns to know for sure, but the uniformity of the reaction to Vince McMahon’s choice to offer his WWE library AND all PPVs to people who pony up a mere $10 a month spoke loudly to me. The UFC’s Dana White called the concept “idiotic,” and said McMahon devalued his product, but me, I’m going with the 40 year track record of McMahon over anyone else on this issue. McMahon conjured oodles of buzz and appreciation for his brand, and left all wrestling fans appreciative for the value they will be getting. I dare say he will add to his fan base, because there is little financial downside for a possible WWE consumer to go all in, and sample the fare. A mere $10 gets you hours and hours of quality product.
McMahon’s brand got a massive boost with that move, and I think the brand of all the people involved in the April 12 Pacquiao-Bradley II could too…but only if old guard thinking gets tossed, and a new commitment to quality and value is inserted in its place.
My two cents.
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Boxing Odds and Ends: Mikaela Mayer on Jonas vs. Price and More

The marquee match on this week’s fight docket takes place on Friday at London’s historic Royal Albert Hall where Natasha Jonas (16-2-1, 9 KOs) meets Lauren Price (9-0, 2 KOs). At stake are three of the four meaningful pieces of the female world welterweight title.
Price, an Olympic gold medalist in Tokyo and arguably the best all-around female athlete ever from Wales, holds the WBC and IBF versions of the title. Liverpool’s Jonas, unbeaten in her last seven since losing a narrow decision to Katie Taylor, holds the WBA belt.
Southern California native Mikaela Mayer owns the other piece of the 147-pound puzzle. If Mayer can get over her next hump – a rematch with Sandy Ryan – she would be in line to fight the Price-Jonas winner for the undisputed title. She and Ryan will collide on the 29th of this month on a Top Rank card at the Fontainebleau in Las Vegas.
We caught up with Mikaela yesterday (Monday, Feb. 3) after she had finished a strenuous workout at the DLX Gym in Las Vegas to get her thoughts on the Jonas-Price encounter. Mikaela has a history with Jonas. They fought in January of last year on Jonas’s turf in Liverpool and Mayer came out on the short end of a very close and somewhat controversial decision.
Price is favored in the 4/1 range. To the oddsmakers, it matters greatly that there is a 10-year gap in their ages. Natasha Jonas turned 40 last year. However, Mayer, who would tell you that female boxers as a rule peak later than men (they take less damage because they don’t hit as hard and they absorb fewer punches fighting two-minute rounds) believes that the odds are askew.
“In my mind, this is a 50/50 fight,” she says. “Price’s former opponents were right there to be hit. Jonas doesn’t have a lot of wear and tear and I believe she has better spatial awareness inside the ring. The key will be if she can handle Price’s movement. I can see Price winning but, in my mind, she is no shoo-in. I think it will be a close fight.”
Carson Jones
Bobby Dobbs, the former manager of Carson Jones, has set up a Go Fund Me page in the name of Jones’ mother to defray the boxer’s funeral expenses. The Oklahoma City journeyman, active as recently as 2023, passed away on Feb. 28 at age 38 following an operation for achalasia, a rare swallowing disorder.
We are reminded that among Jones’ 38 wins was a match that originally went into the books as a “no-decision.” Nowadays, it’s no big surprise when a victory is amended to a “no-decision” – the adjudication usually comes after the fact because of a failed drug test – but the opposite is very uncommon.
The bout in question happened on May 5, 2011 in a hotel ballroom in Tulsa, Oklahoma. Jones was defending his USBA welterweight title against Ohio campaigner Michael Clark.
In the second round, Jones landed a punch that hit Clark in the family jewels and Clark wasn’t able to continue. The Oklahoma commission overturned the “no-decision” upon learning that Clark had forgot to bring his groin protector.
Fighter of the Month
The TSS Fighter of the Month for February is Keyshawn Davis who unseated WBO lightweight champion Denys Berinchyk on Bob Arum’s Valentine’s Day card before a sold-out crowd at Madison Square Garden’s Hulu Theater. It was the first world title for Davis, the former Olympic silver medalist who had the noted trainer Brian “Bomac” McIntyre in his corner.
Davis was a solid favorite. At age 36, his Ukrainian opponent had a lot of mileage on his odometer (Berinchyk purportedly had in the vicinity of 400 amateur fights). However, Berinchyk was also undefeated (19-0) and wasn’t expected to be such an easy mark.
Davis decked Berinchyk with a left hook to the liver in the third round and ended the contest with the same punch, only harder, in the next frame.
A pre-fight story in Forbes called Keyshawn Davis a mega-star on the cusp. It remains to be seen if he has the personality to transcend the sport, but one thing that’s certain is that he has made great gains since his Oct. 14, 2023 bout in Rosenberg, Texas with Nahir Albright. That fight went the full “10” and although Davis won, it transmuted into a “no-decision” after he tested positive for marijuana, a substance banned by the hidebound Texas commission.
Ketchel
A note from matchmaker, booking agent, and boxing historian Bruce Kielty informs us that the Polish Historical Society of Grand Rapids, Michigan, is $1,025 short of the $2,000 required to produce a new concrete base at the tombstone of Stanley Ketchel at Grand Rapids Holy Cross Cemetery.
Ketchel, the fabled “Michigan Assassin,” was born Stanislaw Kiecel in Grand Rapids in 1886. A two-time world middleweight champion, he was the premier knockout artist of his era, scoring 46 of his 49 wins inside the distance.
Ketchel was murdered in 1910 while staying at the ranch of a wealthy friend near Springfield, Missouri. The great sportswriter John Lardner revisited the incident and Ketchel’s tumultuous career in a widely anthologized 1954 story for True magazine. Lardner’s opening sentence is considered by some aficionados to be the best lede ever in a sports story: “Stanley Ketchel was twenty-four years old when he was fatally shot in the back by the common-law husband of the lady who was cooking his breakfast.”
The collar of Ketchel’s tombstone is cracked, weather-damaged, and falling apart. Any donation, however small, is welcomed. Contributions made by check should include the note “Ketchel Monument.” The address is Polish Historical Society, P.O. Box 1844, Grand Rapids, MI 49501.
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Lamont Roach holds Tank Davis to a Draw in Brooklyn

Lamont Roach holds Tank Davis to a Draw in Brooklyn
They just know each other, too well.
Longtime neighborhood rivals Gervonta “Tank” Davis and Lamont Roach met on the biggest stage and despite 12 rounds of back-and-forth action could not determine a winner as the WBA lightweight title fight was ruled a majority draw on Saturday.
The title does not change hands.
Davis (30-0-1, 28 KOs) and Roach (25-1-2, 10 KOs) no longer live and train in the same Washington D.C. hood, but even in front of a large crowd at Barclays Center in Brooklyn, they could not distinguish a clear winner.
“We grew up in the sport together,” explained Davis who warned fans of Roach’s abilities.
Davis entered the ring defending the WBA lightweight title and Roach entered as a WBA super featherweight titlist moving up a weight division. Davis was a large 10-1 favorite according to oddsmakers.
The first several rounds were filled with feints and stance reshuffling for a tactical advantage. Both tested each other’s reflexes and counter measures to determine if either had picked up any new moves or gained new power.
Neither champion wanted to make a grave error.
“I was catching him with some clean shots. But he kept coming so I didn’t want to make no mistakes,” said Davis of his cautionary approach.
By the third round Davis opened-up with a more aggressive approach, especially with rocket lefts. Though some connected, Roach retaliated with counters to offset Davis’s speedy work. It was a theme repeated round after round.
Roach had never been knocked out and showed a very strong chin even against his old pal. He also seemed to know exactly where Davis would be after unloading one of his patented combinations and would counter almost every time with precise blows.
It must have been unnerving for Davis.
Back and forth they exchanged and during one lightning burst by Davis, his rival countered perfectly with a right that shook and surprised Davis.
Davis connected often with shots to the body and head, but Roach never seemed rattled or stunned. Instead, he immediately countered with his own blows and connected often.
It was bewildering.
In a strange moment at the beginning of the ninth round, after a light exchange of blows Davis took a knee and headed to his corner to get his face wiped. It was only after the fight completed that he revealed hair product was stinging his eye. That knee gesture was not called a knockdown by the referee Steve Willis.
“It should be a knockdown. But I’m not banking on that knockdown to win,” said Roach.
The final three rounds saw each fighter erupt with blinding combinations only to be countered. Both fighters connected but remained staunchly upright.
“For sure Lamont is a great fighter, he got the skills, punching power it was a learned lesson,” said Davis after the fight.
Both felt they had won the fight but are willing to meet again.
“I definitely thought I won, but we can run it back,” said Roach who beforehand told fans and experts he could win the fight. “I got the opportunity to show everybody.”
He also showed a stunned crowd he was capable of at least a majority draw after 12 back-and-forth rounds against rival Davis. One judge saw Davis the winner 115-113 but two others saw it 114-114 for the majority draw.
“Let’s have a rematch in New York City. Let’s bring it back,” said Davis.
Imagine, after 20 years or so neighborhood rivals Davis and Roach still can’t determine who is better.
Other Bouts
Gary Antuanne Russell (18-1, 17 KOs) surprised Jose “Rayo” Valenzuela (14-3, 9 KOs) with a more strategic attack and dominated the WBC super lightweight championship fight between southpaws to win by unanimous decision after 12 rounds.
If Valenzuela expected Russell to telegraph his punches like Isaac Cruz did when they fought in Los Angeles, he was greatly surprised. The Maryland fighter known for his power rarely loaded up but simply kept his fists in Valenzuela’s face with short blows and seldom left openings for counters.
It was a heady battle plan.
It wasn’t until the final round that Valenzuela was able to connect solidly and by then it was too late. Russell’s chin withstood the attack and he walked away with the WBC title by unanimous decision.
Despite no knockdowns Russell was deemed the winner 119-109 twice and 120-108.
“This is a small stepping stone. I’m coming for the rest of the belts,” said Russell. “In this sport you got to have a type of mentality and he (Valenzuela) brought it out of me.”
Dominican Republic’s Alberto Puello (24-0, 10 KOs) won the battle between slick southpaws against Spain’s Sandor Martin (42-4,15 KOs) by split decision to keep the WBC super lightweight in a back-and-forth struggle that saw neither able to pull away.
Though Puello seemed to have the faster hands Martin’s defense and inside fighting abilities gave the champion problems. It was only when Puello began using his right jab as a counter-punch did he give the Spanish fighter pause.
Still, Martin got his licks in and showed a very good chin when smacked by Puello. Once he even shook his head as if to say those power shots can’t hurt me.
Neither fighter ever came close to going down as one judge saw Martin the winner 115-113, but two others favored Puello 115-113, 116-112 who retains the world title by split decision.
Cuba’s Yoenis Tellez (10-0, 7 KOs) showed that his lack of an extensive pro resume could not keep him from handling former champion Julian “J-Rock” Williams (29-5-1) by unanimous decision to win an interim super welterweight title.
Tellez had better speed and sharp punches especially with the uppercuts. But he ran out of ideas when trying to press and end the fight against the experienced Williams. After 12 rounds and no knockdowns all three judges saw Tellez the winner 119-109, 118-110, 117-111.
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Dueling Cards in the U.K. where Crocker Controversially Upended Donovan in Belfast

Great Britain’s Top Promoters, Eddie Hearn and Frank Warren, went head-to-head today on DAZN with fight cards in Belfast, Northern Ireland (Hearn) and Bournemouth, England (Warren). Hearn’s show, topped by an all-Ireland affair between undefeated welterweights Lewis Crocker (Belfast) and Paddy Donovan (Limerick) was more compelling and produced more drama.
Those who wagered on Donovan, who could have been procured at “even money,” suffered a bad beat when he was disqualified after the eighth frame. To that point, Donovan was well ahead on the cards despite having two points deducted from his score for roughhousing, more specially leading with his head and scraping Crocker’s damaged eye with his elbow.
Fighting behind a high guard, Crocker was more economical. But Donovan landed more punches and the more damaging punches. A welt developed under Crocker’s left eye in round four and had closed completely when the bout was finished. By then, Donovan had scored two knockdowns, both in the eighth round. The first was a sweeping right hook followed by a left to the body. The second, another sweeping right hook, clearly landed a second after the bell and referee Michael McConnell disqualified him.
Donovan, who was fit to be tied, said, “I thought I won every round. I beat him up. I was going to knock him out.”
It was the first loss for Paddy Donovan (14-1), a 26-year-old southpaw trained by fellow Irish Traveler Andy Lee. By winning, the 28-year-old Crocker (21-0, 11 KOs) became the mandatory challenger for the winner of the April 12 IBF welterweight title fight between Boots Ennis and Eimantas Stanionis.
Co-Feature
In a light heavyweight contest between two boxers in their mid-30’s, London’s Craig Richards scored an eighth-round stoppage of Belfast’s Padraig McCrory. Richards, who had faster hands and was more fluid, ended the contest with a counter left hook to the body. Referee Howard Foster counted the Irishman out at the 1:58 mark of round 10.
Richards, who improved to 19-4-1 (12 KOs) was a consensus 9/5 favorite in large part because he had fought much stiffer competition. All four of his losses had come in 12-round fights including a match with Dmitry Bivol.
Also
In a female bout slated for “10,” Turkish campaigner Elif Nur Turhan (10-0, 6 KOs) blasted out heavily favored Shauna Browne (5-1) in the opening round. “Remember the name,” said Eddie Hearn who envisions a fight between the Turk and WBC world lightweight title-holder Caroline Dubois who defends her title on Friday against South Korean veteran Bo Mi Re Shin at Prince Albert Hall.
Bournemouth
Ryan Garner, who hails from the nearby coastal city of Southampton and reportedly sold 1,500 tickets, improved to 17-0 (8) while successfully defending his European 130-pound title with a 12-round shutout of sturdy but limited Salvador Jiminez (14-0-1) who was making his first start outside his native Spain.
Garner has a style reminiscent of former IBF world flyweight title-holder Sunny Edwards. He puts his punches together well, has good footwork and great stamina, but his lack of punching power may prevent him from going beyond the domestic level.
Co-Feature
In a ho-hum light heavyweight fight, Southampton’s Lewis Edmondson won a lopsided 12-round decision over Oluwatosin Kejawa. The judges had it 120-110, 119-109, and 118-110.
A consensus 10/1 favorite, Edmondson, managed by Billy Joe Saunders, improved to 11-0 (8) while successfully defending the Commonwealth title he won with an upset of Dan Azeez. Kejawa was undefeated in 11 starts heading in, but those 11 wins were fashioned against palookas who were collectively 54-347-9 at the time that he fought them.
An 8-rounder between Joe Joyce and 40-year-old trial horse Patrick Korte was scratched as a safety precaution. The 39-year-old Joyce, coming off a bruising tiff with Derek Chisora, has a date in Manchester in five weeks with rugged Dillian Whyte in the opposite corner.
Photo credit: Mark Robinson / Matchroom
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