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Might A Boxing Mogul Attempt the “Vince McMahon Shift?”
How often, my friends, does a company, or a corporation, that you interact with make you an offer, or tweak their service or product in such a way that you end up being mightily impressed, and acknowledge the value of that service or product you pay for?
Not that often, right?
Well, when wrasslin’ impresario Vince McMahon announced a month ago that his WWE would be going all in digitally, and on Feb. 24, would be offering their library to their pay-per-view events on a website, for the price of $10 a month, the reaction was swift and nearly unanimous.
Damn, Vince is hooking us up.
Fans who’d been ponying up for a PPV a month, adding that $50 to their already bloated cable bill, sang a hallelujah chorus, and thanked the mogul for bowing to the times, and giving their wallets a break.That move left me wondering if a similar sort of deal could be formed in the boxing sphere.
Could one of the promoters pull a Vince, and put their library, and their contemporary bouts, and their PPV-level fare, on their websites, for the cost of a fancy hamburger dinner, per month?
OK, right off the bat we can all realize that McMahon’s product and business structure isn’t totally akin to what we see in boxing. In our realm, two cable giants, HBO and Showtime, are the primary bankrollers, basically, who pay beaucoup to the promoters, who put together, with varying degrees of input, fights for our amusement. The fans, of course, who faithfully buy the PPV shows, are vital bankrollers as well, adding to the bottom line of the power brokers what they can’t siphon from advertising dollars, or promotional deals with over-the-air networks. The promoters then take the chunks of cash, and distribute them down the chain, to the fighters. McMahon’s business depends more on his sturdy revenue stream of live shows–he runs almost one a day, year in, year out–and he has longer term deals in place with the television platforms which showcase his product.
Further, McMahon sells more merch in a week than the top five boxing superstars do in a month, by far, I’d guess…So, no one is saying that this thing of ours, and McMahon’s sports entertainment empire are identical twins, and that whatever model he’s employing will or should be copied by us.
But still, I was left thinking on Jan. 9 that McMahon is ahead of the curve in this instance, and that he is telling the world that the future is now, that all content will be streamed or beamed through cables or wirelessly, and be watched on phones and computers and tablets and probably watches which will give you the option of beaming a larger image onto any wall-screen within three years.
So, the 68-year-old wrestling lifer is cutting to the chase, and to a model where less revenue will be flowing to him now, perhaps, but more eyeballs will gravitate to his company, because the monetary barrier to sample is so minute, and he won’t have to let the cable and satellite companies keep such a heavy chunk of the take, simply for owning the infrastructure, staging platform and advertising muscle to show his athletes doing their thing. The jury is and will still be out on McMahon’s move for three, or six months, or more, but for now, I’m inclined to say his boldness is impressive and I tip my cap to him for giving the customers more bang for their buck.
And, I admit, I’m hoping, maybe, his plan works, because I think the “growing-the-eyeballs” tactic is something our sport needs to do, as it is hidden behind the premium cable and PPV pay-walls, which are among the longish list of reasons our fan base numbers are semi-anemic.
While I had boxing promoter Bob Arum a captive audience on Thursday, I referenced the McMahon move. What did he think of it? And will any boxing dealmakers try to pull off something similar?
“Todd DuBoef had a plan that was somewhat similar,” Arum said, speaking of his wife’s son, who is second in command at Top Rank. “Maybe because of the nature of the wrestling, it can be implemented. But boxing, the fights are legitimate, and all that, so it’s difficult. But I think Vince may be on to something.
“If you charge ten bucks for a boxing channel, you’re still going to have some middlemen,” he continued. “For example, how are you going to collect the money? Credit cards? A percentage goes to the credit card company.”
But that’s a few percent, right, versus about half to the cable/satellite company when the PPV pie cuts sliced, right? “Yeah, OK,” he said. “It’s interesting to see how that develops. I wouldn’t sell Vince short on anything. But then again, I’m not convinced that it works.”
Readers, offer your insight and wisdom and POV. Could we or should we or will we see this “McMahon Shift” coming to boxing, or other sports? Weigh in, in our fabulous Forum.
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Oleksandr Usyk is the TSS 2024 Fighter of the Year
Six years ago, Oleksandr Usyk was named the Sugar Ray Robinson 2018 Fighter of the Year by the Boxing Writers Association of America. Usyk, who went 3-0 in 2018, boosting his record to 16-0, was accorded this honor for becoming the first fully unified cruiserweight champion in the four-belt era.
This year, Usyk, a former Olympic gold medalist, unified the heavyweight division, becoming a unified champion twice over. On the men’s side, only two other boxers, Terence Crawford (light welterweight and welterweight) and Naoya Inoue (bantamweight and super bantamweight) have accomplished this feat.
Usyk overcame the six-foot-nine goliath Tyson Fury in May to unify the title. He then repeated his triumph seven months later with three of the four alphabet straps at stake. Both matches were staged at Kingdom Arena in Riyadh, Saudi Arabia. Fury was undefeated before Usyk caught up with him.
In the first meeting, Usyk was behind on the cards after seven frames. Fury won rounds 5-7 on all three scorecards. It appeared that the Gypsy King was wearing him down and that Usyk might not make it to the finish. But in round nine, the tide turned dramatically in his favor. In the waning moments of the round, Usyk battered Fury with 14 unanswered punches. Out on his feet, the Gypsy King was saved by the bell.
In the end the verdict was split, but there was a strong sentiment that the right guy won.
The same could be said of the rematch, a fight with fewer pregnant moments. All three judges had Usyk winning eight rounds. Yes, there were some who thought that Fury should have been given the nod but they were in a distinct minority.
Usyk’s record now stands at 23-0 (14). Per boxrec, the Ukrainian southpaw ended his amateur career on a 47-fight winning streak. He hasn’t lost in 15 years, not since losing a narrow decision to Russian veteran Egor Mekhontsev at an international tournament in Milan in September of 2009.
Oleksandr Usyk, notes Paulie Malignaggi, is that rare fighter who is effective moving backwards or forwards. He is, says Malignaggi, “not only the best heavyweight of the modern era, but perhaps the best of many…..At the very least, he could compete with any heavyweight in history.”
Some would disagree, but that’s a discussion for another day. In 2024, Oleksandr Usyk was the obvious pick for the Fighter of the Year.
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A No-Brainer: Turki Alalshikh is the TSS 2024 Promoter of the Year
Years from now, it’s hard to say how Turki Alalshikh will be remembered.
Alalshikh, the head of Saudi Arabia’s General Entertainment Authority, isn’t everyone’s cup of tea. Some see him as a poacher, a man who snatched away big fights that would have otherwise landed in places like Las Vegas, New York, and London, and planted them in a place with no prizefighting tradition whatsoever merely for the purpose of “sportswashing.” If that be the case, Alalshikh’s superiors, the royal family, will turn off the spigot once it is determined that this public relations campaign is no longer needed, at which time the sport will presumably recede into the doldrums from whence it came.
Be that as it may, there is no doubt that boxing is in much better shape today than it was just a few years ago and that Alalshikh, operating under the rubric of Riyadh Season, is the reason why.
One of the most persistent cavils lobbied against professional boxing is that the best match-ups never get made or else languish on the backburner beyond their “sell-by” date, cheating the fans who don’t get to see the match when both competitors are at their peak. This is a consequence of the balkanization of the sport with each promoter running his fiefdom in his own self-interest without regard to the long-term health of the sport.
With his hefty budget, Alalshikh had the carrot to compel rival promoters to put down their swords and put their most valuable properties in risky fights and he seized the opportunity. All of the sport’s top promoters – Frank Warren and Eddie Hearn (pictured below), Bob Arum, Oscar De La Hoya, Tom Brown, Ben Shalom, and others – have done business with His Excellency.
The two most significant fights of 2024 were the first and second meetings between Oleksandr Usyk and Tyson Fury. The first encounter was historic, begetting the first undisputed heavyweight champion of the four-belt era. Both fights were staged in Saudi Arabia as part of Riyadh Season, the months-long sports and entertainment festival instrumental in westernizing the region.
The Oct. 12 fight in Riyadh between undefeated light heavyweights Artur Beterbiev and Dmitry Bivol produced another unified champion. This wasn’t a great fight, but a fight good enough to command a sequel. (Beterviev, going the distance for the first time in his pro career, won a majority decision.) The do-over, buttressed by an outstanding undercard, will come to fruition on Feb. 22 in Riyadh.
Turki Alalshikh didn’t do away with pay-per-view fights, but he made them more affordable. The price tag for Usyk-Fury II in the U.S. market was $39.99. By contrast, the last PBC promotion, the Canelo vs. Berlanga fight on Amazon Prime Video, carried a tag of $89.95 for non-Prime subscribers.
Almost half the U.S. population resides in the Eastern Time Zone. For them, the main event of a Riyadh show goes in the mid- to late-afternoon. This is a great blessing to fight fans disrespected by promoters whose cards don’t end until after midnight, and that goes double for fight fans in the U.K. who can now watch more fights at a more reasonable hour instead of being forced to rouse themselves before dawn to catch an alluring match anchored in the United States.
In November, it was announced that Alalshikh had purchased The Ring magazine. The self-styled “Bible of Boxing” was previously owned by a company controlled by Oscar De La Hoya who acquired the venerable magazine in 2007.
With the news came Alalshikh’s assertion that the print edition of the magazine would be restored and that the publication “would be fully independent.”
That remains to be seen. One is reminded that Alalshikh revoked the press credential of Oliver Brown for the Joshua-Dubois fight on Sept. 21 at London’s iconic Wembley Stadium because of comments Brown made in the Daily Telegraph that cast a harsh light on the Saudi regime.
There were two national anthems that night, “God Save the King” sharing the bill, as it were, with the Saudi national anthem. Considering the venue and the all-British pairing, that rubbed many Brits the wrong way.
The Ring magazine will always be identified with Nat Fleischer who ran the magazine from its inception in 1922 until his death in 1972 at age 84. It was written of Fleischer that he was the closest thing to a czar that the sport of boxing ever had. Turki Alalshikh now inherits that mantle.
It’s never a good thing when one man wields too much power. We don’t know how history will judge Turki Alalshikh, but naming him the TSS Promoter of the Year was a no-brainer.
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The Ortiz-Bohachuk Thriller has been named the TSS 2024 Fight of The Year
The Aug. 10 match in Las Vegas between Knockout artists Vergil Ortiz Jr and Serhii Bohachuk seemingly had scant chance of lasting the 12-round distance. Ortiz, the pride of Grand Prairie, Texas, was undefeated in 21 fights with 20 KOs. Bohachuk, the LA-based Ukrainian, brought a 24-1 record with 23 knockouts.
In a surprise, the fight went the full 12. And it was a doozy.
The first round, conventionally a feeling-out round, was anything but. “From the opening bell, [they] clobbered each other like those circus piledriver hammer displays,” wrote TSS ringside reporter David A. Avila.
In this opening frame, Bohachuk, the underdog in the betting, put Ortiz on the canvas with a counter left hook. Of the nature of a flash knockdown, it was initially ruled a slip by referee Harvey Dock. With the benefit of instant replay, the Nevada State Athletic Commission overruled Dock and after four rounds had elapsed, the round was retroactively scored 10-8.
Bohachuk had Ortiz on the canvas again in round eight, put there by another left hook. Ortiz was up in a jiff, but there was no arguing it was a legitimate knockdown and it was plain that Ortiz now trailed on the scorecards.
Aware of the situation, the Texan, a protégé of the noted trainer Robert Garcia, dug deep to sweep the last four rounds. But these rounds were fused with drama. “Every time it seemed the Ukrainian was about to fall,” wrote Avila, “Bohachuk would connect with one of those long right crosses.”
In the end, Ortiz eked out a majority decision. The scores were 114-112 x2 and 113-113.
Citing the constant adjustments and incredible recuperative powers of both contestants, CBS sports combat journalist Brian Campbell called the fight an instant classic. He might have also mentioned the unflagging vigor exhibited by both. According to CompuBox, Ortiz and Bohachuk threw 1579 punches combined, landing 490, numbers that were significantly higher than the early favorite for Fight of the Year, the March 2 rip-snorter at Verona, New York between featherweights Raymond Ford and Otabek Kholmatov (a win for Ford who pulled the fight out of the fire in the final minute).
Photo credit: Al Applerose
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