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Brener Zwikel’s Latest Challenge is More Than Buster Douglas-Sized Longshot

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Steve Brener, president of the California-based Brener Zwikel & Associates public-relations firm, had to chuckle at the analogy forwarded by a sports writer acquaintance of long standing. It was part of his job to create public interest in a seeming mismatch between heavyweight champion Mike Tyson and a 42-1 longshot named Buster Douglas. But Douglas shocked the world on Feb. 11, 1990, knocking out the supposedly invincible Tyson in the 10th round in what is widely considered to be the biggest upset in boxing history, maybe the biggest upset in all of sports.

“Sometimes there are surprises,” said Brener, whose firm’s business is about 40 percent boxing-related, with Showtime and MGM/Mirage Resorts among its major clients. “Anybody has a chance to defy the odds. Every football Sunday (in the NFL), with the parity that’s out there, you have a fighting man’s chance to do something that nobody expects.”

But even Buster Douglas’ impossible dream would have seemed a reasonable bet when compared against the latest challenge presented to Brener Zwikel, which involves a new client whose chances of gaining the desired prize would seem to be Powerball lottery-long. But somebody eventually holds the winning ticket after all his or her numbered ping-pong balls come up, and the reality is that you can’t win if you don’t at least attempt to play.

So here, cast in the no-chance role of Buster Douglas to the millionth power, is your Marshall University Thundering Herd football team, ranked No. 23 in the latest Associated Press and Coaches polls, but in reality much further down than that when it comes to gaining serious consideration for the four-team College Football Playoff, the first time there will be an actual tournament to determine a national champion in what is now known as the Football Bowl Subdivision (FBS).

As was previously the case, teams that are not members of the so-called five “power conferences” – that would be the Southeastern, Big Ten, Pac-10, Atlantic Coast and Big 12 – are holding nearly all the best cards in a high-stakes poker game, with even the best-positioned member of a less-influential conference (Marshall is in Conference USA) trying to bluff its way into winning the most lucrative pot with a skimpy hand. One of the factors that will be taken into consideration by the 12-member selection committee is strength of schedule, and despite the fact that Marshall is beating up on the teams it has played, including this past weekend’s 35-16 drubbing of Florida Atlantic, the Thundering Herd ranks just 125th among 128 FBS teams in SOS, ahead of only Georgia Southern, Texas State and Buffalo. Marshall could and probably will lay total waste to its remaining four regular-season opponents – that would be Southern Mississippi, Rice, Alabama-Birmingham and Western Kentucky (combined record: 14-16) – and the likelihood is that it wouldn’t budge the needle even a little insofar as gaining one of the four playoff berths.

But nobody can say that Conference USA, which initiated the contact with Brener Zwikel, isn’t making its very strongest case to have one of its representatives crash a party that almost certainly will consist solely of invitees from the blue-blooded prestige leagues.

“It’s a PR firm that does great work and we thought we really had a great story from a conference standpoint,” Courtney Morrison-Archer, a CUSA associate commissioner, said of the decision to bring in Brener Zwikel. “We’re excited to keep focusing on the great things around the (Marshall) program.”

Brener, whose company is perhaps best known for boxing (it has been a part of nine of the top 11 pay-per-view fights of all time) but which has also drawn assignments for such high-visibility sports concerns as the Super Bowl, soccer’s World Cup, thoroughbred racing’s Breeders’ Cup and various pro golf tour stops, isn’t afraid to get in there and make his pitch, regardless of the circumstances. BZA’s motto says it all: “We don’t wait for things to happen … We make them happen.”

“I wanted to be on the same page with the Marshall SIDs (sports information directors),” Brener said. “I certainly didn’t want to step on their toes, and I don’t think that’s the case. What we’re going to do is to reach out nationally to promote the Marshall football program and to educate folks about Marshall and what they’re doing this year. Bottom line, when those 12 individuals (on the selection committee) get in the room to decide the (final) rankings, we’re going to know we did all we could to provide them with any information about Marshall that can help them make their decision. There really isn’t any more to it than that.”

Brener makes it sound so simple, but his job and those of his top lieutenants – including BZA vice president Toby Zwikel and account executive John Beyrooty, his point man on many big-time boxing events – is all about the details, and there are quite a few of them that go into the overall fabric of a vast and complicated mosaic.

“Especially on a pay-per-view event, it’s a major undertaking,” Brener said of the task of making a big fight seem even bigger during the run-up stage to the opening bell. “It starts with the announcement tour, then you have the satellite tours, the weekly camp notes … just spreading the word and keeping the fight at the top of people’s minds. You want to maximize the awareness and the visibility of your event.”

Comparatively speaking, that wasn’t quite as difficult some years ago when Brener’s company was hyping PPV shows that were headlined by Mike Tyson and Evander Holyfield, superstars whose names were instantly recognizable to every fight fan and even non-fans. Sadly, that isn’t the case anymore.

“We’re not having as many major fights as we did in the past, during the Tyson/Holyfield era,” Brener acknowledged. “The heavyweights and the middleweights were getting a lot of attention then. Unfortunately, the heavyweight division has been overseas for several years now, so it’s lost a bit of its shine here in the States. That’s just how it goes sometimes.”

Brener, an inductee into the World Boxing Hall of Fame, didn’t start out in boxing. He was the 24-year-old publicity director of the Los Angeles Dodgers, the youngest person in Major League Baseball history ever to hold a team’s top PR position, and after 18 years there he moved on to horse racing at Hollywood Park, where he was the track’s vice president of marketing and public relations.

He founded Brener Zwikel in 1988 and, fortuitously, was asked by Top Rank honcho Bob Arum to facilitate media coverage of the great Sugar Ray Leonard toward the end of Leonard’s career. That association lasted four fights, including Leonard’s rematch with Tommy Hearns and the rubber match in his three-bout series with Roberto Duran.

Brener’s work with Leonard evolved into a long-standing relationship with Showtime that now has spanned 23 years, as well as a continuing deal with MGM/Mirage Resorts. But when you do something very well and for a very long time, a lot of interested parties will come knocking at your door – including CUSA, which wants more people to take note of a Marshall program that possibly could hang tough with the biggest of the big boys, if only given the opportunity. The idea is that, by banging the drum for the Thundering Herd, a bigger spotlight will be reflected onto the other members of the 14-team league.

It’s not a totally unreasonable premise. Marshall might be known for the worst tragedy ever in college football, the Nov. 14, 1970, airplane crash that claimed the lives of all 75 passengers aboard Southern Airlines Flight 932, including 37 players, an event depicted in the 2006 film, “We Are Marshall”), but hope often springs from the ashes of despair. The Thundering Herd was awful for a long time, with the worst record of any major college program from 1964 to ’83, including one stretch in which it went 0-26-1, but from 1984 to 2005 posted 21 consecutive winning seasons. Marshall – which was founded in 1837 and is named after John Marshall, the fourth Chief Justice of the Supreme Court — won the 1992 and 1996 national championships in Division 1-AA (now the Football Championship Subdivision), and in recent years it has produced such NFL players as quarterbacks Chad Pennington and Byron Leftwich, running back Ahmad Bradshaw, safety Chris Crocker, defensive end Vinny Curry and, most notably, wide receiver Randy Moss.

The Thundering Herd’s current star is quarterback Rakeem Cato, who has shattered most of the passing records set by Pennington and Leftwich, and probably would be a Heisman Trophy candidate if he were posting the same numbers at, say, Alabama, Notre Dame or Florida State. He also is the primary reason why Marshall is 8-0, one of only three FBS teams (along with No. 1 Mississippi State and No. 2 Florida State), which is a nice thing to know if only it weren’t for that strength-of-schedule thing and the fact that CUSA’s other 13 members are a collective 0-21 against teams from the so-called power five conferences.

If the College Football Playoff were as inclusive as, say, the FCS version – 16 teams make the postseason field in what used to be 1-AA, as well as in Division II and Division III – Marshall might have a shot at getting its chance to play David amidst all the Goliaths. But even Rakeem Cato doesn’t wield that powerful a slingshot, and neither does Steve Brener.

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Avila Perspective, Chap. 323: Benn vs Eubank Family Feud and More

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Next generation rivals Conor Benn and Chris Eubank Jr. carry on the family legacy of feudal warring in the prize ring on Saturday.

This is huge in British boxing.

Eubank (34-3, 25 KOs) holds the fringe IBO middleweight title but won’t be defending it against the smaller welterweight Benn (23-0, 14 KOs) on Saturday, April 26, at Tottenham Hotspur Stadium in London. DAZN will stream the Matchroom Boxing card.

This is about family pride.

The parents of Eubank and Benn actually began the feud in the 1990s.

Papa Nigel Benn fought Papa Chris Eubank twice. Losing as a middleweight in November 1990 at Birmingham, England, then fighting to a draw as a super middleweight in October 1993 in Manchester. Both were world title fights.

Eubank was undefeated and won the WBO middleweight world title in 1990 against Nigel Benn by knockout. He defended it three times before moving up and winning the vacant WBO super middleweight title in September 1991. He defended the super middleweight title 14 times before suffering his first pro defeat in March 1995 against Steve Collins.

Benn won the WBO middleweight title in April 1990 against Doug DeWitt and defended it once before losing to Eubank in November 1990. He moved up in weight and took the WBC super middleweight title from Mauro Galvano in Italy by technical knockout in October 1992. He defended the title nine times until losing in March 1996. His last fight was in November 1996, a loss to Steve Collins.

Animosity between the two families continues this weekend in the boxing ring.

Conor Benn, the son of Nigel, has fought mostly as a welterweight but lately has participated in the super welterweight division. He is several inches shorter in height than Eubank but has power and speed. Kind of a British version of Gervonta “Tank” Davis.

“It’s always personal, every opponent I fight is personal. People want to say it’s strictly business, but it’s never business. If someone is trying to put their hands on me, trying to render me unconscious, it’s never business,” said Benn.

This fight was scheduled twice before and cut short twice due to failed PED tests by Benn. The weight limit agreed upon is 160 pounds.

Eubank, a natural middleweight, has exchanged taunts with Benn for years. He recently avenged a loss to Liam Smith with a knockout victory in September 2023.

“This fight isn’t about size or weight. It’s about skill. It’s about dedication. It’s about expertise and all those areas in which I excel in,” said Eubank. “I have many, many more years of experience over Conor Benn, and that will be the deciding factor of the night.”

Because this fight was postponed twice, the animosity between the two feuding fighters has increased the attention of their fans. Both fighters are anxious to flatten each other.

“He’s another opponent in my way trying to crush my dreams. trying to take food off my plate and trying to render me unconscious. That’s how I look at him,” said Benn.

Eubank smiles.

“Whether it’s boxing, whether it’s a gun fight. Defense, offense, foot movement, speed, power. I am the superior boxer in each of those departments and so many more – which is why I’m so confident,” he said.

Supporting Bout

Former world champion Liam Smith (33-4-1, 20 KOs) tangles with Ireland’s Aaron McKenna (19-0, 10 KOs) in a middleweight fight set for 12 rounds on the Benn-Eubank undercard in London.

“Beefy” Smith has long been known as one of the fighting Smith brothers and recently lost to Eubank a year and a half ago. It was only the second time in 38 bouts he had been stopped. Saul “Canelo” Alvarez did it several years ago.

McKenna is a familiar name in Southern California. The Irish fighter fought numerous times on Golden Boy Promotion cards between 2017 and 2019 before returning to the United Kingdom and his assault on continuing the middleweight division. This is a big step for the tall Irish fighter.

It’s youth versus experience.

“I’ve been calling for big fights like this for the last two or three years, and it’s a fight I’m really excited for. I plan to make the most of it and make a statement win on Saturday night,” said McKenna, one of two fighting brothers.

Monster in L.A.

Japan’s super star Naoya “Monster” Inoue arrived in Los Angeles for last day workouts before his Las Vegas showdown against Ramon Cardenas on Sunday May 4, at T-Mobile Arena. ESPN will televise and stream the Top Rank card.

It’s been four years since the super bantamweight world champion performed in the US and during that time Naoya (29-0, 26 KOs) gathered world titles in different weight divisions. The Japanese slugger has also gained fame as perhaps the best fighter on the planet. Cardenas is 26-1 with 14 KOs.

Pomona Fights

Super featherweights Mathias Radcliffe (9-0-1) and Ezequiel Flores (6-4) lead a boxing card called “DMG Night of Champions” on Saturday April 26, at the historic Fox Theater in downtown Pomona, Calif.

Michaela Bracamontes (11-2-1) and Jesus Torres Beltran (8-4-1) will be fighting for a regional WBC super featherweight title. More than eight bouts are scheduled.

Doors open at 6 p.m. For ticket information go to: www.tix.com/dmgnightofchampions

Fights to Watch

Sat. DAZN 9 a.m. Conor Benn (23-0) vs Chris Eubank Jr. (34-3); Liam Smith (33-4-1) vs Aaron McKenna (19-0).

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Floyd Mayweather has Another Phenom and his name is Curmel Moton

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Floyd Mayweather has Another Phenom and his name is Curmel Moton

In any endeavor, the defining feature of a phenom is his youth. Philadelphia Phillies outfielder Bryce Harper was a phenom. He was on the radar screen of baseball’s most powerful player agents when he was 14 years old.

Curmel Moton, who turns 19 in June, is a phenom. Of all the young boxing stars out there, wrote James Slater in July of last year, “Curmel Moton is the one to get most excited about.”

Moton was born in Salt Lake City, Utah. His father Curtis Moton, a barber by trade, was a big boxing fan and specifically a big fan of Floyd Mayweather Jr. When Curmel was six, Curtis packed up his wife (Curmel’s stepmom) and his son and moved to Las Vegas. Curtis wanted his son to get involved in boxing and there was no better place to develop one’s latent talents than in Las Vegas where many of the sport’s top practitioners came to train.

Many father-son relationships have been ruined, or at least frayed, by a father’s unrealistic expectations for his son, but when it came to boxing, the boy was a natural and he felt right at home in the gym.

The gym the Motons patronized was the Mayweather Boxing Club. Curtis took his son there in hopes of catching the eye of the proprietor. “Floyd would occasionally drop by the gym and I was there so often that he came to recognize me,” says Curmel. What he fails to add is that the trainers there had Floyd’s ear. “This kid is special,” they told him.

It costs a great deal of money for a kid to travel around the country competing in a slew of amateur boxing tournaments. Only a few have the luxury of a sponsor. For the vast majority, fund raisers such as car washes keep the wheels greased.

Floyd Mayweather stepped in with the financial backing needed for the Motons to canvas the country in tournaments. As an amateur, Curmel was — take your pick — 156-7 or 144-6 or 61-3 (the latter figure from boxrec). Regardless, at virtually every tournament at which he appeared, Curmel Moton was the cock of the walk.

Before the pandemic, Floyd Mayweather Jr had a stable of boxers he promoted under the banner of “The Money Team.” In talking about his boxers, Floyd was understated with one glaring exception – Gervonta “Tank” Davis, now one of boxing’s top earners.

When Floyd took to praising Curmel Moton with the same effusive language, folks stood up and took notice.

Curmel made his pro debut on Sept. 30, 2023, at the T-Mobile Arena in Las Vegas on the undercard of the super middleweight title fight between Canelo Alvarez and Jermell Charlo. After stopping his opponent in the opening round, he addressed a flock of reporters in the media room with Floyd standing at his side. “I felt ready,” he said, “I knew I had Floyd behind me. He believes in me. I had the utmost confidence going into the fight. And I went in there and did what I do.”

Floyd ventured the opinion that Curmel was already a better fighter than Leigh Wood, the reigning WBA world featherweight champion who would successfully defend his belt the following week.

Moton’s boxing style has been described as a blend of Floyd Mayweather and Tank Davis. “I grew up watching Floyd, so it’s natural I have some similarities to him,” says Curmel who sparred with Tank in late November of 2021 as Davis was preparing for his match with Isaac “Pitbull” Cruz. Curmell says he did okay. He was then 15 years old and still in school; he dropped out as soon as he reached the age of 16.

Curmel is now 7-0 with six KOs, four coming in the opening round. He pitched an 8-round shutout the only time he was taken the distance. It’s not yet official, but he returns to the ring on May 31 at Mandalay Bay in Las Vegas where Caleb Plant and Jermall Charlo are co-featured in matches conceived as tune-ups for a fall showdown. The fight card will reportedly be free for Amazon Prime Video subscribers.

Curmel’s presumptive opponent is Renny Viamonte, a 28-year-old Las Vegas-based Cuban with a 4-1-1 (2) record. It will be Curmel’s first professional fight with Kofi Jantuah the chief voice in his corner. A two-time world title challenger who began his career in his native Ghana, the 50-year-old Jantuah has worked almost exclusively with amateurs, a recent exception being Mikaela Mayer.

It would seem that the phenom needs a tougher opponent than Viamonte at this stage of his career. However, the match is intriguing in one regard. Viamonte is lanky. Listed at 5-foot-11, he will have a seven-inch height advantage.

Keeping his weight down has already been problematic for Moton. He tipped the scales at 128 ½ for his most recent fight. His May 31 bout, he says, will be contested at 135 and down the road it’s reasonable to think he will blossom into a welterweight. And with each bump up in weight, his short stature will theoretically be more of a handicap.

For fun, we asked Moton to name the top fighter on his pound-for-pound list. “[Oleksandr] Usyk is number one right now,” he said without hesitation,” great footwork, but guys like Canelo, Crawford, Inoue, and Bivol are right there.”

It’s notable that there isn’t a young gun on that list. Usyk is 38, a year older than Crawford; Inoue is the pup at age 32.

Moton anticipates that his name will appear on pound-for-pound lists within the next two or three years. True, history is replete with examples of phenoms who flamed out early, but we wouldn’t bet against it.

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Arne’s Almanac: The First Boxing Writers Assoc. of America Dinner Was Quite the Shindig

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The first annual dinner of the Boxing Writers Association of America was staged on April 25, 1926 in the grand ballroom of New York’s Hotel Astor, an edifice that rivaled the original Waldorf Astoria as the swankiest hotel in the city. Back then, the organization was known as the Boxing Writers Association of Greater New York.

The ballroom was configured to hold 1200 for the banquet which was reportedly oversubscribed. Among those listed as agreeing to attend were the governors of six states (New York, New Jersey, Massachusetts, Pennsylvania, Connecticut, and Maryland) and the mayors of 10 of America’s largest cities.

In 1926, radio was in its infancy and the digital age was decades away (and inconceivable). So, every journalist who regularly covered boxing was a newspaper and/or magazine writer, editor, or cartoonist. And at this juncture in American history, there were plenty of outlets for someone who wanted to pursue a career as a sportswriter and had the requisite skills to get hired.

The following papers were represented at the inaugural boxing writers’ dinner:

New York Times

New York News

New York World

New York Sun

New York Journal

New York Post

New York Mirror

New York Telegram

New York Graphic

New York Herald Tribune

Brooklyn Eagle

Brooklyn Times

Brooklyn Standard Union

Brooklyn Citizen

Bronx Home News

This isn’t a complete list because a few of these papers, notably the New York World and the New York Journal, had strong afternoon editions that functioned as independent papers. Plus, scribes from both big national wire services (Associated Press and UPI) attended the banquet and there were undoubtedly a smattering of scribes from papers in New Jersey and Connecticut.

Back then, the event’s organizer Nat Fleischer, sports editor of the New York Telegram and the driving force behind The Ring magazine, had little choice but to limit the journalistic component of the gathering to writers in the New York metropolitan area. There wasn’t a ballroom big enough to accommodate a good-sized response if he had extended the welcome to every boxing writer in North America.

The keynote speaker at the inaugural dinner was New York’s charismatic Jazz Age mayor James J. “Jimmy” Walker, architect of the transformative Walker Law of 1920 which ushered in a new era of boxing in the Empire State with a template that would guide reformers in many other jurisdictions.

Prizefighting was then associated with hooligans. In his speech, Mayor Walker promised to rid the sport of their ilk. “Boxing, as you know, is closest to my heart,” said hizzoner. “So I tell you the police force is behind you against those who would besmirch or injure boxing. Rowdyism doesn’t belong in this town or in your game.” (In 1945, Walker would be the recipient of the Edward J. Neil Memorial Award given for meritorious service to the sport. The oldest of the BWAA awards, the previous recipients were all active or former boxers. The award, no longer issued under that title, was named for an Associated Press sportswriter and war correspondent who died from shrapnel wounds covering the Spanish Civil War.)

Another speaker was well-traveled sportswriter Wilbur Wood, then affiliated with the Brooklyn Citizen. He told the assembly that the aim of the organization was two-fold: to help defend the game against its detractors and to promote harmony among the various factions.

Of course, the 1926 dinner wouldn’t have been as well-attended without the entertainment. According to press dispatches, Broadway stars and performers from some of the city’s top nightclubs would be there to regale the attendees. Among the names bandied about were vaudeville superstars Sophie Tucker and Jimmy Durante, the latter of whom would appear with his trio, Durante, (Lou) Clayton, and (Eddie) Jackson.

There was a contraction of New York newspapers during the Great Depression. Although empirical evidence is lacking, the inaugural boxing writers dinner was likely the largest of its kind. Fifteen years later, in 1941, the event drew “more than 200” according to a news report. There was no mention of entertainment.

In 1950, for the first time, the annual dinner was opened to the public. For $25, a civilian could get a meal and mingle with some of his favorite fighters. Sugar Ray Robinson was the Edward J. Neil Award winner that year, honored for his ring exploits and for donating his purse from the Charlie Fusari fight to the Damon Runyon Cancer Fund.

There was no formal announcement when the Boxing Writers Association of Greater New York was re-christened the Boxing Writers Association of America, but by the late 1940s reporters were referencing the annual event as simply the boxing writers dinner. By then, it had become traditional to hold the annual affair in January, a practice discontinued after 1971.

The winnowing of New York’s newspaper herd plus competing banquets in other parts of the country forced Nat Fleischer’s baby to adapt. And more adaptations will be necessary in the immediate future as the future of the BWAA, as it currently exists, is threatened by new technologies. If the forthcoming BWAA dinner (April 30 at the Edison Ballroom in mid-Manhattan) were restricted to wordsmiths from the traditional print media, the gathering would be too small to cover the nut and the congregants would be drawn disproportionately from the geriatric class.

Some of those adaptations have already started. Last year, Las Vegas resident Sean Zittel, a recent UNLV graduate, had the distinction of becoming the first videographer welcomed into the BWAA. With more and more people getting their news from sound bites, rather than the written word, the videographer serves an important function.

The reporters who conducted interviews with pen and paper have gone the way of the dodo bird and that isn’t necessarily a bad thing. A taped interview for a “talkie” has more integrity than a story culled from a paper and pen interview because it is unfiltered. Many years ago, some reporters, after interviewing the great Joe Louis, put  words in his mouth that made him seem like a dullard, words consistent with the Sambo stereotype. In other instances, the language of some athletes was reconstructed to the point where the reader would think the athlete had a second job as an English professor.

The content created by videographers is free from that bias. More of them will inevitably join the BWAA and similar organizations in the future.

Photo: Nat Fleischer is flanked by Sugar Ray Robinson and Tony Zale at the 1947 boxing writers dinner.

A recognized authority on the history of prizefighting and the history of American sports gambling, TSS editor-in-chief Arne K. Lang is the author of five books including “Prizefighting: An American History,” released by McFarland in 2008 and re-released in a paperback edition in 2020.
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