Brener Zwikel’s Latest Challenge is More Than Buster Douglas-Sized Longshot

Published

10 years ago

October 28, 2014

Steve Brener, president of the California-based Brener Zwikel & Associates public-relations firm, had to chuckle at the analogy forwarded by a sports writer acquaintance of long standing. It was part of his job to create public interest in a seeming mismatch between heavyweight champion Mike Tyson and a 42-1 longshot named Buster Douglas. But Douglas shocked the world on Feb. 11, 1990, knocking out the supposedly invincible Tyson in the 10^th round in what is widely considered to be the biggest upset in boxing history, maybe the biggest upset in all of sports.

“Sometimes there are surprises,” said Brener, whose firm’s business is about 40 percent boxing-related, with Showtime and MGM/Mirage Resorts among its major clients. “Anybody has a chance to defy the odds. Every football Sunday (in the NFL), with the parity that’s out there, you have a fighting man’s chance to do something that nobody expects.”

But even Buster Douglas’ impossible dream would have seemed a reasonable bet when compared against the latest challenge presented to Brener Zwikel, which involves a new client whose chances of gaining the desired prize would seem to be Powerball lottery-long. But somebody eventually holds the winning ticket after all his or her numbered ping-pong balls come up, and the reality is that you can’t win if you don’t at least attempt to play.

So here, cast in the no-chance role of Buster Douglas to the millionth power, is your Marshall University Thundering Herd football team, ranked No. 23 in the latest Associated Press and Coaches polls, but in reality much further down than that when it comes to gaining serious consideration for the four-team College Football Playoff, the first time there will be an actual tournament to determine a national champion in what is now known as the Football Bowl Subdivision (FBS).

As was previously the case, teams that are not members of the so-called five “power conferences” – that would be the Southeastern, Big Ten, Pac-10, Atlantic Coast and Big 12 – are holding nearly all the best cards in a high-stakes poker game, with even the best-positioned member of a less-influential conference (Marshall is in Conference USA) trying to bluff its way into winning the most lucrative pot with a skimpy hand. One of the factors that will be taken into consideration by the 12-member selection committee is strength of schedule, and despite the fact that Marshall is beating up on the teams it has played, including this past weekend’s 35-16 drubbing of Florida Atlantic, the Thundering Herd ranks just 125^th among 128 FBS teams in SOS, ahead of only Georgia Southern, Texas State and Buffalo. Marshall could and probably will lay total waste to its remaining four regular-season opponents – that would be Southern Mississippi, Rice, Alabama-Birmingham and Western Kentucky (combined record: 14-16) – and the likelihood is that it wouldn’t budge the needle even a little insofar as gaining one of the four playoff berths.

But nobody can say that Conference USA, which initiated the contact with Brener Zwikel, isn’t making its very strongest case to have one of its representatives crash a party that almost certainly will consist solely of invitees from the blue-blooded prestige leagues.

“It’s a PR firm that does great work and we thought we really had a great story from a conference standpoint,” Courtney Morrison-Archer, a CUSA associate commissioner, said of the decision to bring in Brener Zwikel. “We’re excited to keep focusing on the great things around the (Marshall) program.”

Brener, whose company is perhaps best known for boxing (it has been a part of nine of the top 11 pay-per-view fights of all time) but which has also drawn assignments for such high-visibility sports concerns as the Super Bowl, soccer’s World Cup, thoroughbred racing’s Breeders’ Cup and various pro golf tour stops, isn’t afraid to get in there and make his pitch, regardless of the circumstances. BZA’s motto says it all: “We don’t wait for things to happen … We make them happen.”

“I wanted to be on the same page with the Marshall SIDs (sports information directors),” Brener said. “I certainly didn’t want to step on their toes, and I don’t think that’s the case. What we’re going to do is to reach out nationally to promote the Marshall football program and to educate folks about Marshall and what they’re doing this year. Bottom line, when those 12 individuals (on the selection committee) get in the room to decide the (final) rankings, we’re going to know we did all we could to provide them with any information about Marshall that can help them make their decision. There really isn’t any more to it than that.”

Brener makes it sound so simple, but his job and those of his top lieutenants – including BZA vice president Toby Zwikel and account executive John Beyrooty, his point man on many big-time boxing events – is all about the details, and there are quite a few of them that go into the overall fabric of a vast and complicated mosaic.

“Especially on a pay-per-view event, it’s a major undertaking,” Brener said of the task of making a big fight seem even bigger during the run-up stage to the opening bell. “It starts with the announcement tour, then you have the satellite tours, the weekly camp notes … just spreading the word and keeping the fight at the top of people’s minds. You want to maximize the awareness and the visibility of your event.”

Comparatively speaking, that wasn’t quite as difficult some years ago when Brener’s company was hyping PPV shows that were headlined by Mike Tyson and Evander Holyfield, superstars whose names were instantly recognizable to every fight fan and even non-fans. Sadly, that isn’t the case anymore.

“We’re not having as many major fights as we did in the past, during the Tyson/Holyfield era,” Brener acknowledged. “The heavyweights and the middleweights were getting a lot of attention then. Unfortunately, the heavyweight division has been overseas for several years now, so it’s lost a bit of its shine here in the States. That’s just how it goes sometimes.”

Brener, an inductee into the World Boxing Hall of Fame, didn’t start out in boxing. He was the 24-year-old publicity director of the Los Angeles Dodgers, the youngest person in Major League Baseball history ever to hold a team’s top PR position, and after 18 years there he moved on to horse racing at Hollywood Park, where he was the track’s vice president of marketing and public relations.

He founded Brener Zwikel in 1988 and, fortuitously, was asked by Top Rank honcho Bob Arum to facilitate media coverage of the great Sugar Ray Leonard toward the end of Leonard’s career. That association lasted four fights, including Leonard’s rematch with Tommy Hearns and the rubber match in his three-bout series with Roberto Duran.

Brener’s work with Leonard evolved into a long-standing relationship with Showtime that now has spanned 23 years, as well as a continuing deal with MGM/Mirage Resorts. But when you do something very well and for a very long time, a lot of interested parties will come knocking at your door – including CUSA, which wants more people to take note of a Marshall program that possibly could hang tough with the biggest of the big boys, if only given the opportunity. The idea is that, by banging the drum for the Thundering Herd, a bigger spotlight will be reflected onto the other members of the 14-team league.

It’s not a totally unreasonable premise. Marshall might be known for the worst tragedy ever in college football, the Nov. 14, 1970, airplane crash that claimed the lives of all 75 passengers aboard Southern Airlines Flight 932, including 37 players, an event depicted in the 2006 film, “We Are Marshall”), but hope often springs from the ashes of despair. The Thundering Herd was awful for a long time, with the worst record of any major college program from 1964 to ’83, including one stretch in which it went 0-26-1, but from 1984 to 2005 posted 21 consecutive winning seasons. Marshall – which was founded in 1837 and is named after John Marshall, the fourth Chief Justice of the Supreme Court — won the 1992 and 1996 national championships in Division 1-AA (now the Football Championship Subdivision), and in recent years it has produced such NFL players as quarterbacks Chad Pennington and Byron Leftwich, running back Ahmad Bradshaw, safety Chris Crocker, defensive end Vinny Curry and, most notably, wide receiver Randy Moss.

The Thundering Herd’s current star is quarterback Rakeem Cato, who has shattered most of the passing records set by Pennington and Leftwich, and probably would be a Heisman Trophy candidate if he were posting the same numbers at, say, Alabama, Notre Dame or Florida State. He also is the primary reason why Marshall is 8-0, one of only three FBS teams (along with No. 1 Mississippi State and No. 2 Florida State), which is a nice thing to know if only it weren’t for that strength-of-schedule thing and the fact that CUSA’s other 13 members are a collective 0-21 against teams from the so-called power five conferences.

If the College Football Playoff were as inclusive as, say, the FCS version – 16 teams make the postseason field in what used to be 1-AA, as well as in Division II and Division III – Marshall might have a shot at getting its chance to play David amidst all the Goliaths. But even Rakeem Cato doesn’t wield that powerful a slingshot, and neither does Steve Brener.

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Bernard Fernandez

The Challenge of Playing Muhammad Ali

Published

7 hours ago

December 18, 2024

Thomas Hauser

There have been countless dramatizations of Muhammad Ali’s life and more will follow in the years ahead. The most heavily marketed of these so far have been the 1977 movie titled The Greatest starring Ali himself and the 2001 biopic Ali starring Will Smith.

The Greatest was fictionalized. Its saving grace apart from Ali’s presence on screen was the song “The Greatest Love of All” which was written for the film and later popularized by Whitney Houston. Beyond that, the movie was mediocre. “Of all our sports heroes,” Frank Deford wrote, “Ali needs least to be sanitized. But The Greatest is just a big vapid valentine. It took a dive.”

The 2001 film was equally bland but without the saving grace of Ali on camera. “I hated that film,” Spike Lee said. “It wasn’t Ali.” Jerry Izenberg was in accord, complaining, “Will Smith playing Ali was an impersonation, not a performance.”

The latest entry in the Ali registry is a play running this week off-Broadway at the AMT Theater (354 West 45th Street) in Manhattan.

The One: The Life of Muhammad Ali was written by David Serero, who has produced and directed the show in addition to playing the role of Angelo Dundee in the three-man drama. Serero, age 43, was born in Paris, is of Moroccan-French-Jewish heritage, and has excelled professionally as an opera singer (baritone) and actor (stage and screen).

Let’s get the negatives out of the way first. The play is flawed. There are glaring factual inaccuracies in the script that add nothing to the dramatic arc and detract from its credibility.

On the plus side; Zack Bazile (pictured) is exceptionally good as Ali. And Serero (wearing his director’s hat) brings the most out of him.

Growing up, Bazile (now 28) excelled in multiple sports. In 2018, while attending Ohio State, he won the NCAA Long Jump Championship and was named Big Ten Field Athlete of the Year. He also dabbled in boxing, competed in two amateur fights in 2022, and won both by knockout. He began acting three years ago.

Serero received roughly one thousand resumes when he published notices for a casting call in search of an actor to play Ali. One-hundred-twenty respondents were invited to audition.

“I had people who looked like Ali and were accomplished actors,” Serero recalls. “But when they were in the room, I didn’t feel Ali in front of me. You have to remember; we’re dealing with someone who really existed and there’s video of him, so it’s not like asking someone to play George Washington.”

And Ali was Ali. That’s a hard act to follow.

Bazile is a near-perfect fit. At 6-feet-2-inches tall, 195 pounds, he conveys Ali’s physicality. His body is sculpted in the manner of the young Ali. He moves like an athlete because he is an athlete. His face resembles Ali’s and his expressions are very much on the mark in the way he transmits emotion to the audience. He uses his voice the way Ali did. He moves his eyes the way Ali did. He has THE LOOK.

Zack was born the year that Ali lit the Olympic flame in Atlanta, so he has no first-hand memory of the young Ali who set the world ablaze. “But as an actor,” he says, “I’m representing Ali. That’s a responsibility I take very seriously. Everyone has an essence about them. I had to find the right balance – not too over the top – and capture that.”

Sitting in the audience watching Bazile, I felt at times as though it was Ali onstage in front of me. Zack has the pre-exile Ali down perfectly. The magic dissipates a bit as the stage Ali grows older. Bazile still has to add the weight of aging to his craft. But I couldn’t help but think, “Muhammad would have loved watching Zack play him.”

****

Twenty-four hours after the premiere of The One, David Serero left the stage for a night to shine brightly in a real boxing ring., The occasion was the tenth fight card that Larry Goldberg has promoted at Sony Hall in New York, a run that began with Goldberg’s first pro show ever on October 13, 2022.

Most of the fights on the six-bout card played out as expected. But two were tougher for the favorites than anticipated. Jacob Riley Solis was held to a draw by Daniel Jefferson. And Andy Dominguez was knocked down hard by Angel Meza in round three before rallying to claim a one-point split-decision triumph.

Serero sang the national anthem between the second and third fights and stilled the crowd with a virtuoso performance. Fans at sports events are usually restless during the singing of the anthem. This time, the crowd was captivated. Serero turned a flat ritual into an inspirational moment. People were turning to each other and saying “Wow!”

****

The unexpected happened in Tijuana last Saturday night when 25-to-1 underdog Bruno Surace climbed off the canvas after a second-round knockdown to score a shocking, one-punch, sixth-round stoppage of Jaime Munguia. There has been a lot of commentary since then about what happened that night. The best explanation I’ve heard came from a fan named John who wrote, “The fight was not over in the second round although Munguia thought it was because, if he caught him once, he would naturally catch him again. Plus he looked at this little four KO guy [Surace had scored 4 knockouts in 27 fights] the way all the fans did, like he had no punch. That is what a fan can afford to do. But a fighter should know better. The ref reminds you, ‘Protect yourself at all times.’ Somebody forgot that.”

photo (c) David Serero

Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – MY MOTHER and me – is a personal memoir available at Amazon.com. https://www.amazon.com/My-Mother-Me-Thomas-Hauser/dp/1955836191/ref=sr_1_1?crid=5C0TEN4M9ZAH&keywords=thomas+hauser&qid=1707662513&sprefix=thomas+hauser%2Caps%2C80&sr=8-1

In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.

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L.A.’s Rudy Hernandez is the 2024 TSS Trainer of the Year

Published

2 days ago

December 16, 2024

Arne K. Lang

L.A.’s Rudy Hernandez is the 2024 TSS Trainer of the Year

If asked to name a prominent boxing trainer who operates out of a gym in Los Angeles, the name Freddie Roach would jump immediately to mind. Best known for his work with Manny Pacquaio, Roach has been named the Trainer of the Year by the Boxing Writers Association of America a record seven times.

A mere seven miles from Roach’s iconic Wild Card Gym is the gym that Rudy Hernandez now calls home. Situated in the Little Tokyo neighborhood in downtown Los Angeles, the L.A. Boxing Gym – a relatively new addition to the SoCal boxing landscape — is as nondescript as its name. From the outside, one would not guess that two reigning world champions, Junto Nakatani and Anthony Olascuaga, were forged there.

As Freddie Roach will be forever linked with Manny Pacquiao, so will Rudy Hernandez be linked with Nakatani. The Japanese boxer was only 15 years old when his parents packed him off to the United States to be tutored by Hernandez. With Hernandez in his corner, the lanky southpaw won titles at 112 and 115 and currently holds the WBO bantamweight (118) belt. In his last start, he knocked out his Thai opponent, a 77-fight veteran who had never been stopped, advancing his record to 29-0 (22 KOs).

Nakatani’s name now appears on several pound-for-pound lists. A match with Japanese superstar Naoya Inoue is brewing. When that match comes to fruition, it will be the grandest domestic showdown in Japanese boxing history.

“Junto Nakatani is the greatest fighter I’ve ever trained. It’s easy to work with him because even when he came to me at age 15, his focus was only on boxing. It was to be a champion one day and nothing interfered with that dream,” Hernandez told sports journalist Manouk Akopyan writing for Boxing Scene.

Akin to Nakatani, Rudy Hernandez built Anthony Olascuaga from scratch. The LA native was rucked out of obscurity in April of 2023 when Jonathan Gonzalez contracted pneumonia and was forced to withdraw from his date in Tokyo with lineal light flyweight champion Kenshiro Teraji. Olascuaga, with only five pro fights under his belt, filled the breach on 10 days’ notice and although he lost (TKO by 9), he earned kudos for his gritty performance against the man recognized as the best fighter in his weight class.

Two fights later, back in Tokyo, Olascuaga copped the WBO world flyweight title with a third-round stoppage of Riku Kano. His first defense came in October, again in Japan, and Olascuaga retained his belt with a first-round stoppage of the aforementioned Gonzalez. (This bout was originally ruled a no-contest as it ended after Gonzalez suffered a cut from an accidental clash of heads. But the referee ruled that Gonzalez was fit to continue before the Puerto Rican said “no mas,” alleging his vision was impaired, and the WBO upheld a protest from the Olascuaga camp and changed the result to a TKO. Regardless, Rudy Hernandez’s fighter would have kept his title.)

Hernandez, 62, is the brother of the late Genaro “Chicanito” Hernandez. A two-time world title-holder at 130 pounds who fought the likes of Azumah Nelson, Oscar De La Hoya and Floyd Mayweather Jr., Chicanito passed away in 2011, a cancer victim at age 45.

Genaro “Chicanito” Hernandez was one of the most popular fighters in the Hispanic communities of Southern California. Rudy Hernandez, a late bloomer of sorts – at least in terms of public recognition — has kept his brother’s flame alive with own achievements. He is a worthy honoree for the 2024 Trainer of the Year.

Note: This is the first in our series of annual awards. The others will arrive sporadically over the next two weeks.

Photo credit: Steve Kim

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A Shocker in Tijuana: Bruno Surace KOs Jaime Munguia !!

Published

4 days ago

December 15, 2024

Arne K. Lang

A-Shocker-in-Tijuana-Bruno-Sarace-KOs-Jaime-Munguia

It was a chilly night in Tijuana when Jaime Munguia entered the ring for his homecoming fight with Bruno Surace. The main event of a Zanfer/Top Rank co-promotion, Munguia vs. Surace was staged in the city’s 30,000-seat soccer stadium a stone’s throw from the U.S. border in the San Diego metroplex.

Surace, a Frenchman, brought a 25-0-2 record and a 22-fight winning streak, but a quick glance at his record showed that he had scant chance of holding his own with the house fighter. Only four of Surace’s 25 wins had come by stoppage and only eight of his wins had come against opponents with winning records. Munguia was making the first start in the city of his birth since February 2022. Surace had never fought outside Europe.

But hold the phone!

After losing every round heading into the sixth, Surace scored the Upset of the Year, ending the contest with a one-punch knockout.

It looked like a short and easy night for Munguia when he knocked Surace down with a left hook in the second stanza. From that point on, the Frenchman fought off his back foot, often with back to the ropes, throwing punches only in spurts. Munguia worked the body well and was seemingly on the way to wearing him down when he was struck by lightning in the form of an overhand right.

Down went Munguia, landing on his back. He struggled to get to his feet, but the referee waived it off a nano-second before reaching “10.” The official time was 2:36 of round six.

Munguia, who was 44-1 heading in with 35 KOs, was as high as a 35/1 favorite. In his only defeat, he had gone the distance with Canelo Alvarez. This was the biggest upset by a French fighter since Rene Jacquot outpointed Donald Curry in 1989 and Jacquot had the advantage of fighting in his homeland.

Co-Main

Mexico City’s Alan Picasso, ranked #1 by the WBC at 122 pounds, scored a third-round stoppage of last-minute sub Yehison Cuello in a scheduled 10-rounder contested at featherweight. Picaso (31-0-1, 17 KOs) is a solid technician. He ended the bout with a left to the rib cage, a punch that weaved around Cuello’s elbow and didn’t appear to be especially hard. The referee stopped his count at “nine” and waived the fight off.

A 29-year-old Colombian who reportedly had been training in Tijuana, the overmatched Cuello slumped to 13-3-1.

Other Bouts of Note

In a ho-hum affair, junior middleweight Jorge Garcia advanced to 32-4 (26) with a 10-round unanimous decision over Uzbekistan’s Kudratillo Abudukakhorov (20-4). The judges had it 97-92 and 99-90 twice. There were no knockdowns, but Garcia had a point deducted in round eight for low blows.

Garcia displayed none of the power that he showed in his most recent fight three months ago in Arizona and when he knocked out his German opponent in 46 seconds. Abudukakhorov, who has competed mostly as a welterweight, came in at 158 1/4 pounds and didn’t look in the best of shape. The Uzbek was purportedly 170-10 as an amateur (4-5 per boxrec).

Super bantamweight Sebastian Hernandez improved to 18-0 (17 KOs) with a seventh-round stoppage of Argentine import Sergio Martin (14-5). The end came at the 2:39 mark of round seven when Martin’s corner threw in the towel. Earlier in the round, Martin lost his mouthpiece and had a point deducted for holding.

Hernandez wasn’t all that impressive considering the high expectations born of his high knockout ratio, but appeared to have injured his right hand during the sixth round.

Photo credit: Mikey Williams / Top Rank

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