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Ratings for UFC’s McGregor a Good Omen for Boxing
The debate about whether stars are born or made will never be resolved, but it’s certainly true that no one can succeed in show business without a strong platform. In boxing and MMA, just like any other form of professional entertainment, talent needs to be positioned correctly to generate large revenue. That certainly seems to be the case with the Ultimate Fighting Championship’s Conor McGregor, and his growing stardom is a good omen for boxing.
In 2011 the UFC signed a seven-year broadcast rights deal with the cable channel Fox Sports, and the benefits of having an affiliation with the major Fox network were evident last Sunday. In just his fifth UFC fight the 26-year-old Irishman attracted a peak viewership of 3.16 million US viewers on Fox Sports 1 for his beatdown of Dennis Siver. The number is even more impressive given that the fight began around midnight and McGregor was the -1200 (12 to 1) favorite. In contrast, the most watched boxing fight over the past 12 months drew a peak of 1.53 million for the rematch between Julio Cesar Chavez Jr. and Bryan Vera on HBO.
The higher viewership for the UFC event does not necessarily indicate that MMA is more popular than boxing. While McGregor has an exciting fighting style and colorful personality, a key component to last week’s ratings was the ability to heavily advertise the bout on the Fox channel to 60 million viewers during the Seahawks-Packers NFL playoff game. Fox played promos and had the NFL commentators mention the fight throughout the game, helping to grab the attention of sports fans who would otherwise have had little exposure to MMA.
Beforehand, some observers questioned whether it was wise to schedule the event late at night after a day of football games, but UFC Chairman Lorenzo Fertitta had little doubt about the decision. “People ask, ‘Why would you put Conor McGregor on FOX Sports 1 on a Sunday?’ Well, this is our beachfront property right here,” he told MMAjunkie in the leadup to the McGregor event. “This is our big opportunity to promote using the Fox broadcast to push people and create awareness on Fox Sports 1.”
Boxing has had some coverage on major networks in recent years, but the bouts on ESPN2 and NBC Sports lack elite fighters and operate on relatively small budgets. Instead, boxing has existed primarily on HBO and Showtime, which are available in about 33 million and 23 million US homes respectively. Unlike MMA, boxing has struggled to build a significant fanbase in the 18-34 age demographic, as evidenced by the prominent sponsorship of fights on ESPN2 by brands such as Just For Men hair coloring.
However, a whole new audience could be tapped thanks to this month’s announcement that Haymon Boxing Management will partner with NBC for a multi-year boxing series. The deal is comprised of 20 shows this year, including five cards on NBC on Saturday nights, six on NBC on Saturday afternoons and nine in primetime on NBC Sports. That means that the five cards on NBC will be available to approximately 115 million US households.
The likes of Floyd Mayweather and Manny Pacquiao will not be featured, but if the first show is anything to go by, a slew of the sport’s better fighters will appear in competitive fights. Yet despite Al Haymon having ties to about 160 plus fighters, overnight success is unlikely. Few would argue that the likes of Keith Thurman, Adrien Broner and Danny Garcia will have the impact on boxing that McGregor has had on MMA, but given time and exposure a new star could emerge to reinvigorate the sport.
In addition, Haymon Boxing also signed a deal with Spike TV for a monthly primetime boxing series that will be available in about 98 million homes. Spike has traditionally been associated with the 18-34 age demographic and recently generated a viewership of 2 million for an inconsequential MMA bout between the faded Tito Ortiz and Stephan Bonnar. Haymon looks set to make the most of the Spike platform by featuring good fighters in attractive matchups as indicated by the bout between Andre Berto and Josesito Lopez.
Unlike the UFC’s deal with Fox Sports, the reappearance of boxing on NBC has not been brought about by the network’s sudden appreciation of the sport. Instead, Haymon is buying the airtime himself with the hope that the increased exposure will enhance the brand for his boxing stable. As illustrated by the result of marketing the UFC McGregor event on Fox, a tie-in with major broadcasters can produce big ratings. Some reports suggest that Haymon’s company is prepared to spend $100 million on TV airtime, which is a big gamble by anyone’s standards. But it is a long-term strategy that can only boost boxing. Moreover, the Harvard-educated Haymon, who was also a successful music promoter, is not known for making bad investments.
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L.A.’s Rudy Hernandez is the 2024 TSS Trainer of the Year
L.A.’s Rudy Hernandez is the 2024 TSS Trainer of the Year
If asked to name a prominent boxing trainer who operates out of a gym in Los Angeles, the name Freddie Roach would jump immediately to mind. Best known for his work with Manny Pacquaio, Roach has been named the Trainer of the Year by the Boxing Writers Association of America a record seven times.
A mere seven miles from Roach’s iconic Wild Card Gym is the gym that Rudy Hernandez now calls home. Situated in the Little Tokyo neighborhood in downtown Los Angeles, the L.A. Boxing Gym – a relatively new addition to the SoCal boxing landscape — is as nondescript as its name. From the outside, one would not guess that two reigning world champions, Junto Nakatani and Anthony Olascuaga, were forged there.
As Freddie Roach will be forever linked with Manny Pacquiao, so will Rudy Hernandez be linked with Nakatani. The Japanese boxer was only 15 years old when his parents packed him off to the United States to be tutored by Hernandez. With Hernandez in his corner, the lanky southpaw won titles at 112 and 115 and currently holds the WBO bantamweight (118) belt. In his last start, he knocked out his Thai opponent, a 77-fight veteran who had never been stopped, advancing his record to 29-0 (22 KOs).
Nakatani’s name now appears on several pound-for-pound lists. A match with Japanese superstar Naoya Inoue is brewing. When that match comes to fruition, it will be the grandest domestic showdown in Japanese boxing history.
“Junto Nakatani is the greatest fighter I’ve ever trained. It’s easy to work with him because even when he came to me at age 15, his focus was only on boxing. It was to be a champion one day and nothing interfered with that dream,” Hernandez told sports journalist Manouk Akopyan writing for Boxing Scene.
Akin to Nakatani, Rudy Hernandez built Anthony Olascuaga from scratch. The LA native was rucked out of obscurity in April of 2023 when Jonathan Gonzalez contracted pneumonia and was forced to withdraw from his date in Tokyo with lineal light flyweight champion Kenshiro Teraji. Olascuaga, with only five pro fights under his belt, filled the breach on 10 days’ notice and although he lost (TKO by 9), he earned kudos for his gritty performance against the man recognized as the best fighter in his weight class.
Two fights later, back in Tokyo, Olascuaga copped the WBO world flyweight title with a third-round stoppage of Riku Kano. His first defense came in October, again in Japan, and Olascuaga retained his belt with a first-round stoppage of the aforementioned Gonzalez. (This bout was originally ruled a no-contest as it ended after Gonzalez suffered a cut from an accidental clash of heads. But the referee ruled that Gonzalez was fit to continue before the Puerto Rican said “no mas,” alleging his vision was impaired, and the WBO upheld a protest from the Olascuaga camp and changed the result to a TKO. Regardless, Rudy Hernandez’s fighter would have kept his title.)
Hernandez, 62, is the brother of the late Genaro “Chicanito” Hernandez. A two-time world title-holder at 130 pounds who fought the likes of Azumah Nelson, Oscar De La Hoya and Floyd Mayweather Jr., Chicanito passed away in 2011, a cancer victim at age 45.
Genaro “Chicanito” Hernandez was one of the most popular fighters in the Hispanic communities of Southern California. Rudy Hernandez, a late bloomer of sorts – at least in terms of public recognition — has kept his brother’s flame alive with own achievements. He is a worthy honoree for the 2024 Trainer of the Year.
Note: This is the first in our series of annual awards. The others will arrive sporadically over the next two weeks.
Photo credit: Steve Kim
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A Shocker in Tijuana: Bruno Surace KOs Jaime Munguia !!
It was a chilly night in Tijuana when Jaime Munguia entered the ring for his homecoming fight with Bruno Surace. The main event of a Zanfer/Top Rank co-promotion, Munguia vs. Surace was staged in the city’s 30,000-seat soccer stadium a stone’s throw from the U.S. border in the San Diego metroplex.
Surace, a Frenchman, brought a 25-0-2 record and a 22-fight winning streak, but a quick glance at his record showed that he had scant chance of holding his own with the house fighter. Only four of Surace’s 25 wins had come by stoppage and only eight of his wins had come against opponents with winning records. Munguia was making the first start in the city of his birth since February 2022. Surace had never fought outside Europe.
But hold the phone!
After losing every round heading into the sixth, Surace scored the Upset of the Year, ending the contest with a one-punch knockout.
It looked like a short and easy night for Munguia when he knocked Surace down with a left hook in the second stanza. From that point on, the Frenchman fought off his back foot, often with back to the ropes, throwing punches only in spurts. Munguia worked the body well and was seemingly on the way to wearing him down when he was struck by lightning in the form of an overhand right.
Down went Munguia, landing on his back. He struggled to get to his feet, but the referee waived it off a nano-second before reaching “10.” The official time was 2:36 of round six.
Munguia, who was 44-1 heading in with 35 KOs, was as high as a 35/1 favorite. In his only defeat, he had gone the distance with Canelo Alvarez. This was the biggest upset by a French fighter since Rene Jacquot outpointed Donald Curry in 1989 and Jacquot had the advantage of fighting in his homeland.
Co-Main
Mexico City’s Alan Picasso, ranked #1 by the WBC at 122 pounds, scored a third-round stoppage of last-minute sub Yehison Cuello in a scheduled 10-rounder contested at featherweight. Picaso (31-0-1, 17 KOs) is a solid technician. He ended the bout with a left to the rib cage, a punch that weaved around Cuello’s elbow and didn’t appear to be especially hard. The referee stopped his count at “nine” and waived the fight off.
A 29-year-old Colombian who reportedly had been training in Tijuana, the overmatched Cuello slumped to 13-3-1.
Other Bouts of Note
In a ho-hum affair, junior middleweight Jorge Garcia advanced to 32-4 (26) with a 10-round unanimous decision over Uzbekistan’s Kudratillo Abudukakhorov (20-4). The judges had it 97-92 and 99-90 twice. There were no knockdowns, but Garcia had a point deducted in round eight for low blows.
Garcia displayed none of the power that he showed in his most recent fight three months ago in Arizona and when he knocked out his German opponent in 46 seconds. Abudukakhorov, who has competed mostly as a welterweight, came in at 158 1/4 pounds and didn’t look in the best of shape. The Uzbek was purportedly 170-10 as an amateur (4-5 per boxrec).
Super bantamweight Sebastian Hernandez improved to 18-0 (17 KOs) with a seventh-round stoppage of Argentine import Sergio Martin (14-5). The end came at the 2:39 mark of round seven when Martin’s corner threw in the towel. Earlier in the round, Martin lost his mouthpiece and had a point deducted for holding.
Hernandez wasn’t all that impressive considering the high expectations born of his high knockout ratio, but appeared to have injured his right hand during the sixth round.
Photo credit: Mikey Williams / Top Rank
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Ringside in Ontario where Alexis Rocha and Raul Curiel Battled to a Spirited Draw
Ringside in Ontario where Alexis Rocha and Raul Curiel Battled to a Spirited Draw
ONTARIO, CA -Two SoCal welterweights battled to a majority draw and Ohio’s Charles Conwell wowed the crowd with precision and power in his victory.
In the main event Alexis Rocha sought to prove his loss a year ago was a fluke and Raul Curiel sought to prove he belongs with the contenders.
Both got their wish.
After 12 rounds of back-and-forth exchanges, Rocha (25-2-1, 16 KOs) and Curiel (15-0-1, 13 KOs) battled to a stalemate in front of more than 5,000 fans at Toyota Arena. No oner seemed surprised by the majority decision draw.
“We got one for the people It was a Rocha landed impressive blows while Curiel just could not seem to get the motor running.
Things turned around in seventh round.
During the first half of the fight, it looked like Rocha’s experience in big events would be too much for Curiel to handle. Rocha landed impressive blows while Curiel just could not seem to get the motor running.
Things turned around in seventh round.
Maybe trainer Freddie Roach’s words got to Curiel. The Mexican Olympian who now lives in the Wild Card Gym in Hollywood, suddenly planted his feet and ripped off five- and six-punch combinations. It was do or die.
The change of tactics forced Rocha to make changes too especially after absorbing several ripping uppercuts from Curiel.
Back and forth the welterweights exchanged and neither fighter could take charge. And neither fighter was knocked down though each both connected with sweat-tossing blows.
The two fighters battled until the final seconds of the fight. After 12 blistering rounds, one judge saw Rocha the winner 116-112, while the two other judges scored it 114-114 for a majority draw.
“I respect this guy. It was 12 rounds of war,” said Santa Ana’s Rocha.
Curiel felt the same.
“I respect Rocha. He is a good southpaw,” Curiel repeated. “Let’s do it again.”
Battle of Undefeated Super Welterweights
Few knew what to expect with undefeated Charles Conwell (21-0, 16 KOs) facing undefeated Argentine Gerardo Vergara (20-1, 13 KOs). You never what to expect with Argentine fighters.
Conwell, a U.S. Olympian, showed why many consider him the best kept secret in boxing with a steady attack behind impressive defense. He needed it against Vergara, a very strong southpaw.
Vergara seemed a little puzzled by Conwell’s constant pressure. He might have expected a hit-and-run kind of fighter instead of a steamroller like the Ohio warrior.
Once the two fighters got heated up in the cold arena, the blows began to come more often and more powerfully. Conwell in particular stood right in front of the Argentine and bobbed and weaved through the South American fighter’s attack. And suddenly unleashed rocket rights and left hooks off Vergara’s chin.
Nothing happened expect blood from his nose for several rounds.
For six rounds Conwell blasted away at Vergara’s chin and jaw and nothing seemed to faze the Argentine. Then, Conwell targeted the body and suddenly things opened up. Vergara was caught trying to decide what to protect when a left hook jolted the Argentine. Suddenly Conwell erupted with a stream of left hooks and rights with almost everything connecting with power.
Referee Thomas Taylor jumped in to stop the fight at 2:51 of the seventh round. Conwell finally chopped down the Argentine tree for the knockout win. The fans gasped at the suddenness of the victory.
“We broke him down,” Conwell said.
It was impressive.
Other Bouts
Popular John “Scrappy” Ramirez (14-1, 9 KOs) started slowly against Texas left-hander Ephraim Bui (10-1, 8 KOs) but gained momentum behind accurate right uppercuts to swing the momentum and win a regional super flyweight title by unanimous decision after 10 rounds
Bui opened the fight behind some accurate lead lefts, but once Ramirez found the solution he took the fight inside and repeatedly jolted the taller Texas fighter with that blow.
Ramirez, who is based in Los Angeles, gained momentum and confidence and kept control with movements left and right that kept Bui unable to regain the advantage. No knockdowns were scored as all three judges scored the fight 97-93 for Ramirez.
A battle between former flyweight world champions saw Marlen Esparza (15-2, 1 KO) pull away after several early contentious rounds against Mexico’s Arely Mucino (32-5-2, 11 KOs). Left hooks staggered Esparza early in the fight.
Esparza always could take a punch and after figuring out what not to do, she began rolling up points behind pinpoint punching and pot shots. Soon, it was evident she could hit and move and took over the last three rounds of the fight.
Mucino never stopped attacking and was successful with long left hooks and shots to the body, but once Esparza began launching impressive pot shots, the Mexican fighter never could figure out a solution.
After 10 rounds two judges scored it 98-92 and a third judge saw it 97-93 all for Esparza.
Victor Morales (20-0-1, 10 KOs) won by technical knockout over Mexico’s Juan Guardado (16-3-1, 6 KOs) due to a bad cut above the right eye. It was a learning experience for Morales who hails from Washington.
Left hooks were the problem for Morales who could not avoid a left hook throughout the super featherweight fight. Guardado staggered Morales at least three times with counter left hooks. But Morales turned things around by controlling the last three rounds behind a jolting left jab that controlled the distance.
At one second of the eighth round, referee Ray Corona stopped the fight to allow the ringside physician to examine the swelling and cut. It was decided that the fight should stop. Morales was awarded the win by technical knockout.
A super bantamweight fight saw Jorge Chavez (13-0, 8 KOs) score two knockdowns on way to a unanimous decision over Uruguay’s Ruben Casero (12-4, 4 KOs) after eight rounds. Chavez fights out of Tijuana, Mexico.
Photo credit: Al Applerose
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