Ratings for UFC’s McGregor a Good Omen for Boxing

Published

8 years ago

January 27, 2015

The debate about whether stars are born or made will never be resolved, but it’s certainly true that no one can succeed in show business without a strong platform. In boxing and MMA, just like any other form of professional entertainment, talent needs to be positioned correctly to generate large revenue. That certainly seems to be the case with the Ultimate Fighting Championship’s Conor McGregor, and his growing stardom is a good omen for boxing.

In 2011 the UFC signed a seven-year broadcast rights deal with the cable channel Fox Sports, and the benefits of having an affiliation with the major Fox network were evident last Sunday. In just his fifth UFC fight the 26-year-old Irishman attracted a peak viewership of 3.16 million US viewers on Fox Sports 1 for his beatdown of Dennis Siver. The number is even more impressive given that the fight began around midnight and McGregor was the -1200 (12 to 1) favorite. In contrast, the most watched boxing fight over the past 12 months drew a peak of 1.53 million for the rematch between Julio Cesar Chavez Jr. and Bryan Vera on HBO.

The higher viewership for the UFC event does not necessarily indicate that MMA is more popular than boxing. While McGregor has an exciting fighting style and colorful personality, a key component to last week’s ratings was the ability to heavily advertise the bout on the Fox channel to 60 million viewers during the Seahawks-Packers NFL playoff game. Fox played promos and had the NFL commentators mention the fight throughout the game, helping to grab the attention of sports fans who would otherwise have had little exposure to MMA.

Beforehand, some observers questioned whether it was wise to schedule the event late at night after a day of football games, but UFC Chairman Lorenzo Fertitta had little doubt about the decision. “People ask, ‘Why would you put Conor McGregor on FOX Sports 1 on a Sunday?’ Well, this is our beachfront property right here,” he told MMAjunkie in the leadup to the McGregor event. “This is our big opportunity to promote using the Fox broadcast to push people and create awareness on Fox Sports 1.”

Boxing has had some coverage on major networks in recent years, but the bouts on ESPN2 and NBC Sports lack elite fighters and operate on relatively small budgets. Instead, boxing has existed primarily on HBO and Showtime, which are available in about 33 million and 23 million US homes respectively. Unlike MMA, boxing has struggled to build a significant fanbase in the 18-34 age demographic, as evidenced by the prominent sponsorship of fights on ESPN2 by brands such as Just For Men hair coloring.

However, a whole new audience could be tapped thanks to this month’s announcement that Haymon Boxing Management will partner with NBC for a multi-year boxing series. The deal is comprised of 20 shows this year, including five cards on NBC on Saturday nights, six on NBC on Saturday afternoons and nine in primetime on NBC Sports. That means that the five cards on NBC will be available to approximately 115 million US households.

The likes of Floyd Mayweather and Manny Pacquiao will not be featured, but if the first show is anything to go by, a slew of the sport’s better fighters will appear in competitive fights. Yet despite Al Haymon having ties to about 160 plus fighters, overnight success is unlikely. Few would argue that the likes of Keith Thurman, Adrien Broner and Danny Garcia will have the impact on boxing that McGregor has had on MMA, but given time and exposure a new star could emerge to reinvigorate the sport.

In addition, Haymon Boxing also signed a deal with Spike TV for a monthly primetime boxing series that will be available in about 98 million homes. Spike has traditionally been associated with the 18-34 age demographic and recently generated a viewership of 2 million for an inconsequential MMA bout between the faded Tito Ortiz and Stephan Bonnar. Haymon looks set to make the most of the Spike platform by featuring good fighters in attractive matchups as indicated by the bout between Andre Berto and Josesito Lopez.

Unlike the UFC’s deal with Fox Sports, the reappearance of boxing on NBC has not been brought about by the network’s sudden appreciation of the sport. Instead, Haymon is buying the airtime himself with the hope that the increased exposure will enhance the brand for his boxing stable. As illustrated by the result of marketing the UFC McGregor event on Fox, a tie-in with major broadcasters can produce big ratings. Some reports suggest that Haymon’s company is prepared to spend $100 million on TV airtime, which is a big gamble by anyone’s standards. But it is a long-term strategy that can only boost boxing. Moreover, the Harvard-educated Haymon, who was also a successful music promoter, is not known for making bad investments.

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Broner UD 10 Hutchinson in Miami; Izmailov UD 10 Foster at Turning Stone

Published

10 hours ago

June 9, 2023

Arne K. Lang

Broner UD 10 Hutchinson in Miami; Izmailov UD 10 Foster at Turning Stone

Boxing cards in Miami and in Verona, New York, competed for eyeballs on Friday night. Neither card produced much in the way of fireworks.

The main go of the Miami event, a Don King promotion, was dismal. Perpetual under-achiever Adrien Broner delivered another clinker while pitching a near-shutout over gallant but overmatched Bill Hutchinson.

Yes, that sounds like a contradiction in terms, but Broner was matched very soft and it did not reflect well of him that Hutchinson was never off his feet and still standing at the final bell. The judges had it 100-90 and 99-91 twice.

Broner (35-4-1, 24 KOs) seemed content to get in 10 rounds of sparring in his return to the ring after a 27-month absence. The intrepid Hutchinson, a 34-year-old attorney from Pittsburgh who hadn’t previously fought beyond eight rounds, fell to 20-3-4 and will be able to boast that he stayed the limit against an opponent who was a title-holder in four weight classes.

Other Bouts of Note

In a 10-round light heavyweight affair with a pair of regional belts at stake, Ahmed Elbiali won a unanimous but paper-thin decision over Laredo, Texas campaigner Rodolfo Gomez Jr. All three judges awarded Elbiali six of the 10 rounds which translated to 95-94 scores factoring in a point deduction for low blows.

A local Miami man but born in Egypt, Elbiali won his seventh straight to improve his record to 23-1 (18). However, this was a messy fight marred by excessive clinching and Elbiali, 32, did nothing to suggest that he could hold his own with the top dogs in his weight class. Gomez declined to 14-7-3 but maintained his distinction of having never been stopped.

In a bantamweight contest slated for “10,” Guillermo Rigondeaux (22-3, 15 KOs) scored his second straight knockout, knocking defensive-oriented Charlie Clemente-Andino down for the count with a straight left to the belly in the seventh round. The 42-year-old southpaw, a former two division world title-holder and one of the most decorated amateurs of his generation, had the best of every round before bringing the bout to its sudden conclusion. Puerto Rico’s Clemente-Andino came in undefeated (12-0), but had been out of the ring for seven years. He filled the breach when Argentine veteran Julian Aristule pulled out, purportedly because of visa problems.

TURNING STONE

“ShoBox: The New Generation” was at the Turning Stone Casino Resort in Verona, New York, with a show held in conjunction with Induction Weekend at the nearby International Boxing Hall of Fame and Museum. The lead promoter, Dmitry Salita, left a happy man when his fighter, light heavyweight Ali Izmailov, won the featured bout. Izmailov, who improved to 11-0 (7) won a unanimous decision over previously undefeated Charles Foster (22-1). Foster was fighting an uphill battle after hitting the deck near the end of round five. The judges had it 95-94 and 96-93 twice.

A 30-year-old Russian who trains in Michigan and Florida, Izmailov came in ranked number 11 by the WBO. He will need some help to move up a notch, however, as his showing wasn’t particularly impressive.

The other TV bouts were also light heavyweight affairs.

Co-Feature

In a battle of southpaws in which the competitors traded knockdowns, Colombia’s Juan Carrillo advanced to 11-0 (8) with a majority decision over Washington’s Richard Vansiclen (13-1-1). Carrillo put Vansiclen on the canvas early in round three with a right hook. Vansiclen wasn’t badly hurt and he returned the favor in the next round just when it seemed that the Colombian was on the verge of scoring a TKO. It was a good back-and-forth fight from that point on. Two of the judges favored Carrillo by 95-93 scores with the other scoring it a draw (94-94).

Also

In the TV opener, Australian import Clay Waterman, making his U.S. debut, advanced to 11-0 (8) with a unanimous 8-round decision over Kenmon Evans (10-1-1). The judges had it 77-75 and 78-74 twice. Evans, a 31-year-old Floridian promoted by 2020 IBHOF inductee Christy Martin, had won eight straight heading in.

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Avila Perspective, Chap. 239: Mexican Boxing Stars in SoCal’s Inland Empire

Published

24 hours ago

June 9, 2023

David A. Avila

Avila-Perspective-Chap-230-Mexican-Boxing-Stars-in-SoCal's-Inland-Empire

Mexican style prizefighting arrives in the Inland Empire with undefeated burgeoning middleweight star Jaime Munguia and female boxing legend Mariana “Barbie” Juarez this weekend.

Both have their legion of fans. Both are in dangerous fights.

Munguia (41-0, 33 KOs) faces a tough test in Ukraine’s Sergiy Derevyanchenko (14-4, 10 KOs) and former three-division world champion Juarez (55-12-4, 19 KOs) has an equally tough match in tiny but powerful Mayeli Flores (9-1-1). Both will be fighting at the Toyota Arena in Ontario, CA on Saturday, June 10. DAZN will stream the Golden Boy Promotions card.

And to add local luster Pomona’s Shane Mosley Jr. (19-4) has been added. The super middleweight has been impressive in his rise to contention. He also has a rough foe in D’Mitrius Ballard (21-1-1).

It’s an interesting card mostly because the two Mexican stars are not guaranteed wins on Saturday. Munguia faces a very tough and experienced fighter who has traded blows with several of the best fighters today.

“He has a lot of experience,” says Munguia about his next foe. “Without a doubt the hardest fight of my career.”

While Derevyanchenko has fought Gennady Golovkin, Daniel Jacobs and Jermall Charlo, the Mexican fighter has only faced Gabe Rosado, Dennis Hogan and Liam Smith. All are worthy opponents but not as dangerous as the Ukrainian.

“I think he has the experience with 41 fights,” said Derevyanchenko. “We will see.”

One way or the other Munguia expects people to sit up and notice both fighters after they clash on Saturday.

“There’s going to be a lot of punches thrown and a lot of emotion,” Munguia predicts.

Hall of Fame boxer Bernard Hopkins (pictured between the two gladiators) predicts big things for the winner.

“I know from my experience these are champions brewing and these are legends coming,” Hopkins said.

Five years ago, Munguia almost fought Golovkin but it was nixed by the Nevada State Athletic Commission because of the Mexican fighter’s young age and lack of experience. Instead, Munguia was matched against Sadam Ali in New York and promptly knocked out the WBO super welterweight titlist.

Munguia has out-grown the super welterweight division and now fights at or above 160 pounds.

“Everyone wanted to see Jaime in a battle like this one,” said Fernando Beltran of Zanfer Promotions.

Barbie

Mariana “Barbie” Juarez, 43, has been fighting since the 1990s and was largely helpful in making women’s boxing legal in Mexico.

You read that correctly.

Before the early 2000s women’s boxing was illegal in Mexico so fighters like Juarez and Ana Maria Torres fought underground and mostly against each other. Early on Mexican-style fighting was established by women like Juarez, Torres and others.

Juarez made boxing history when she fought in front of the largest recorded crowd of more than 500,000 people at the Zocalo in Mexico City in April 2017. No fighter, man or woman, has ever reached or exceeded that number.

Barbie

Unknown to many, Juarez moved to Southern California in the early 2000s and trained under South El Monte’s boxing wizard Ben Lira. For several years she learned the finer points of boxing and emerged one of the greatest female fighters of her generation.

Juarez also spearheaded the women’s boxing movement in Mexico which gained popularity and was often televised in that country when it was ignored in the USA and other countries.

Now women’s boxing has gained traction due to fighters like Juarez who willingly spoke to the media whenever asked. She advised other female fighters to never turn down media requests.

The queen has returned.

Boxing Addicts Weekend

If you love boxing, today and tomorrow will be crunched with boxing cards all over the world. Many will be televised.

Don King Productions brings Adrien Broner back to the limelight. Guillermo Rigondeaux is also competing on the same card. It begins in the late afternoon for West Coast fans. It can be seen on FITE.tv.

360 Promotions has a boxing event tonight (Friday June 9), at Commerce Casino with Callum Walsh versus Carson Jones.

PBC also has a Showtime Boxing card featuring undefeated light heavyweights Charles Foster and Ali Izmailov clashing in upstate New York.

Then on Saturday morning Matchroom Boxing has flyweights Sunny Edwards and Andres Campos vying for the IBF flyweight title and also female fighters Cherneka Johnson defending against Ellie Scotney for the IBF super bantamweight title. All on DAZN.

That is followed by the Golden Boy Promotions card at 5.p.m

In New York, a showdown between pound for pound fighters Josh Taylor and Teofimo Lopez takes place at Madison Square Garden. ESPN will televise. It should be very revealing.

Fights to Watch (Pacific Coast Time)

Fri. www.donking.com 3:50 p.m. Adrien Broner (34-4-1) vs Bill Hutchinson (20-2-4).

Fri. UFC Fight Pass 7 p.m. Callum Walsh (6-0) vs Carson Jones (43-15-3).

Fri. Showtime 7 p.m. Ali Izmailov (10-0) vs Charles Foster (22-0).

Sat. DAZN 11 a.m. Sunny Edwards (19-0) vs Andres Campos (15-0).

Sat. DAZN 5 p.m. Jaime Munguia (41-0) vs Sergiy Derevyanchenko (14-4); Shane Mosley Jr. (19-4) vs Demetrius Ballard (21-1-1); Mariana Juarez (55-12-4) vs Mayeli Flores (9-1-1).

Sat. ESPN 7 p.m. Josh Taylor (19-0) vs Teofimo Lopez (18-1).

Munguia / Derevyanchenko photo credit: Al Applerose

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Adrien Broner Returns to the Ring with an Attorney in the Opposite Corner

Published

2 days ago

June 8, 2023

Arne K. Lang

Adrien-Broner-Returns-to-the-Ring-with-an-Attorney-in-the-Opposite-Corner

Adrien Broner returns to the ring tomorrow (Friday, June 9) after a 27-month absence. He meets Bill Hutchinson at Casino Miami Jai Alai in Miami, Florida, in a fight slated for “10.” It’s a Don King promotion for sale at $24.99 on FITE TV and several other pay-per-view platforms.

Hutchinson – his friends call him Hutch — is a practicing attorney with offices in his native Pittsburgh and in Naples, Florida. Reading about him reminded me of Leach Cross. A very good lightweight during the early years of the twentieth-century, Cross was a dentist. His disparate occupations, as one would imagine, gave rise to many jokes. It was said of Leach that he drummed up business for his dental practice by rearranging the bridgework of his opponents. He could knock out a man’s tooth and replace it with a facsimile the next morning.

Adrien Broner, aptly nicknamed “The Problem,” is frequently in need of a good attorney. The same goes for Don King, a litigious sort who has sued and been sued many times. Even if Hutchinson never fights again, it wouldn’t be surprising if he crosses paths with Broner and/or King at some point again down the road. The principals made light of this in Tuesday’s press conference. “Dealing with lawyers is Broner’s forte,” wisecracked Don King. “After I mess you up, I’m going to hire you,” said Broner, looking sternly at Hutchinson.

On his web site, Hutchinson comes across as less of an attorney than a man who makes his living as a motivational speaker. “Currently,” it reads, “Hutch is a partner and leader in multiple businesses across divergent market categories. These businesses range from the automobile industry to event promotions, high end construction to hospitality, real estate to medical marijuana, and biologics/pharmaceuticals…Hutch has earned a reputation in each industry as an innovative problem solver who discovers new opportunities for growth.”

Okay, but can he fight?

Hutchinson’s current record (20-2-4, 9 KOs) is decent, but only nine of his 20 wins have come against opponents with winning records. None of his previous fights were slated for more than eight rounds.

There are levels to this sport as Mike Lee can ruefully attest. A finance major at Notre Dame, Lee was a successful businessman with a 21-0 record (against limited opposition) when he wangled a match with IBF super-middleweight title-holder Caleb Plant. That bout turned ugly in a hurry. Plant put him on the deck in the opening round and scored three more knockdowns before the butchery was halted at the midway point of the third round.

The guess is that Broner-Hutchinson won’t be quite as lopsided. Owing to legal problems, management issues, personal problems, and training injuries incurred by would-be opponents, Adrien Broner has been relatively inactive, missing all of 2020 and 2022. He’s 1-2-1 in his last four fights going back to July of 2017 with the lone triumph coming against unheralded Jovanie Santiago who took the fight on short notice. Broner won a 12-round unanimous decision, but was actually out-landed. His post-fight interview was more exciting than the fight, said CBS reporter Brian Campbell.

In truth, Broner (34-4-1, 24 KOs) hasn’t been the same fighter since his bout with Marcos Maidana in December of 2013. Broner was still standing at the final bell, but Maidana roughed him up en route to winning a lopsided decision. Entering that contest, Broner was 27-0 and had never been knocked down. After that bout, he became far less willing to initiate contact, relying more on his sublime defensive skills.

Broner vs. Maidana drew a reported 1.3 million pay-per-view buys, an impressive figure. Broner vs. Hutchinson won’t come anywhere close to matching those numbers (75,000 may be a stretch) and no matter his showing, Broner won’t repair his tattered image. A prizefighter cannot regain what he has lost against the Bill Hutchinson’s of the world.

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