Don’t Blame Broner For His Bad Behavior, He’s Just Following A Successful Template

Published

8 years ago

April 3, 2016

Washington, D.C. — Boxers engaging in morally questionable behavior is an occurrence as old as the sport itself. But while a tendency to challenge social norms hasn’t changed much, the marketability and recognition of such actions certainly has.

Ten years ago one fighter made a bet that would have a profound impact on the boxing business. The most talented fighter at the time was far from a mainstream name and felt a lack of stardom was due to poor marketing by his promoter. The fighter paid to be released from his contract, effectively gambling $750,000 that he could make superior revenue by promoting his bouts himself.

Read “Broner-Theophane: April Fools Day in Washington DC” also at The Sweet Science by Thomas Hauser.

The fighter, Floyd Mayweather Jr, felt that Bob Arum’s Top Rank was applying an outdated formula to their marketing, with the promoter trying to turn him into a matinee idol of the Ray Leonard and Oscar De La Hoya variety. Instead, Mayweather was convinced that embracing 21st century hip-hop culture would be necessary to attract notoriety, and with it more money.

“The [hip-hop and rap fan base] was an untapped market, a billion-dollar industry,” Mayweather’s business partner Leonard Ellerbe told the Las Vegas Review-Journal of the decision to start Mayweather Promotions. “We wanted to capture the urban market. But we also wanted to connect with the mainstream world.”

With a moniker change from “Pretty Boy” to “Money”, Mayweather’s image transition involved an embracement of the villainous role whereby he would extol his superior abilities and denigrate opponents, in stark contrast to the portrayed innocence and bright smile during his early Top Rank days. The flaunting of wealth and habitual presence in nightclubs became other pillars of his new persona, while numerous encounters with the law added to the infamy.

Mayweather’s embrace of hip-hop and ascension to the position of world’s highest paid athlete has seen rappers such as Jay Z and 50 Cent enter the world of boxing promotion, and of course, fighters have tried to get in on the act. None are more notable than Adrien Broner. The 26-year-old has adhered to the Mayweather template, and in many ways surpassed the outrageous behavior of his acknowledged idol.

While Broner has won versions of world titles in four weight divisions, he is far from being the best fighter in the world, and is most synonymous with a litany of incidents that range from bizarre to heinous. What’s more, Broner has been responsible for the release of the scandalous material through social media.

In 2013, Broner released a video in which he flushed $20 bills down the toilet. He later released another video in which he seemingly defecated into a toilet and subsequently flushed away more wads of money. Continuing with his social media activity, Broner posted a sex video showing him having intercourse with two women, and last month added a video in which he threw his change at a Walmart cashier.

And that’s not mentioning his brushes with the law. As a teenager he spent more than a year in prison for aggravated robbery and battery. In 2013 he was charged with battery after allegedly biting a security guard, and in 2015 he was convicted of a DUI offence in which he bragged to arresting officers that he was rich, famous, and had made more than $100 million in his boxing career [a considerable overestimate].

Most recently, Broner was charged with felony assault and aggravated robbery following a January incident in which he is accused of assaulting a man and robbing him of $12,000 at gunpoint outside of a Cincinnati bowling alley. What’s unusual with this incident for Broner, is that the arrest warrant is outstanding and he was licensed to fight in a title bout Friday night in Washington D.C. with an understanding that he will turn himself in on Monday.

To add another dollop of bad taste to the bout against Ashley Theophane, Broner failed to make the agreed 140 pound weight limit, thus forfeiting his WBA world title. Moreover, he refused to even try and shake off his extra 0.4 of a pound despite being given two hours to do so [shaving his bushy beard would have gone some way to making the limit].

Despite the distraction, Broner made relatively easy work of the limited Theophane, as expected, with the referee halting the main event contest in the ninth round to save the British fighter from further punishment. In the days leading up to the bout Broner understandably received copious criticism from boxing media commentators, with many expressing disgust at his behavior. Yet, if the wider general public felt disgust, it wasn’t reflected in the interest generated for Friday’s event. A sold out crowd of 8,172 packed the D.C. Armory arena for the Premier Boxing Champions fight card that was screened on Spike.

The attendance was almost double that of a HBO-televised event in the same arena last month that featured top heavyweight contender Luis Ortiz and a welterweight title fight between Jessie Vargas and Sadam Ali. Conversely, Friday’s undercard lacked major names, with emerging prospect Robert Easter the standout. In another page from the Mayweather template, Broner has formed his own promotional outfit, AB Promotions, and has signed Easter to its stable.

As was the case with Mayweather, no matter how much Broner’s outside-the-ring actions are reviled by media commentators, the fighter will continue to receive high-profile opportunities from event organizers and TV networks as long as the consumer keeps showing an interest. Unlike with most other sports, in boxing there is no universally recognized governing entity that can act as the moral police. And unless a marketable fighter is behind bars, his visibility will remain unaffected by his extracurricular conduct.

In an era when the human attention span appears to be dwindling by the second, Broner has managed to continually generate outrageous headlines and connect with a younger audience through a masterful use of social media. However, beyond the headlines there is a man with a compelling backstory. As his trainer Mike Stafford notes, “When Adrien was eight years old I’d drive the van out to his neighborhood and there’d be 20, 30 kids trying to get to the gym. Out of all those kids, there’s only about four or five left. The rest are dead or in jail or running the streets. Adrien’s one of the only ones left.”

When in a rare reflective mood back in 2013, Broner recalled: “I know what it’s like, to wake up in the middle of the night and say, ‘I’m hungry,’ and see what’s to eat and say, ‘F—, I got to eat syrup and bread again … and water. I know what that feels like.” But playing the role of a likeable guy who overcame the odds didn’t help Mayweather at the box office, and would not be much benefit to Broner, who lacks Mayweather’s extraordinary natural talent.

Fittingly, with Broner’s notoriety at its peak, Mayweather was at ringside on Friday. Broner has habitually called Mayweather his “big bro” after the two struck up a friendship several years ago. Yet on this night Mayweather was ostensibly supporting Theophane, who is part of the Mayweather Promotions stable.

Notably, in recent weeks the relationship between Mayweather and Broner has seemingly gone sour with the pair engaging in a war of words through the media. In an interview, Mayweather criticized the images of Broner throwing change in Walmart, while Broner later countered with a video in which he implied Mayweather was a hypocrite for doing similar actions in nightclubs.

The newfound acrimony between the pair was heightened in the immediate aftermath of Friday’s bout when Broner attempted to jump over the ropes to seemingly confront Mayweather at ringside. Several minutes later during an in-ring interview, Broner challenged Mayweather to a physical confrontation. “I will never let a man disrespect me like [Mayweather did in the interview],” said Broner. “So he gotta see me. I don’t care if we spar or we fight, let’s get it on.” The D.C. Armory crowd, which had earlier booed Broner’s performance at stages in the bout, loudly cheered the braggadocio statement.

Of course, trash talk in boxing can never be taken at face value, and the friction between Mayweather and Broner only served to engender more hype about Friday’s event, which was in the interest of both parties. Indications that the “heat” was manufactured came hours after the event had finished. Standing outside his dressing room, away from the bright lights and cheering crowd, Broner admitted that the dispute between the pair was a “misunderstanding” and that he had wanted to shake hands with Mayweather after the fight to “pay homage to a man I’ve learned so much from.”

Broner has undoubtedly been the best student of Mayweather’s self-promotion techniques and will surely find new ways to denigrate the sport and shock long-time observers before the year is over. He will probably also generate more articles, retweets, and shares than any fighter outside Mayweather and Manny Pacquiao.

As evidenced by the large, relatively youthful crowd that Broner attracted to the D.C. Armory, brashness sells. Broner is adhering to promotional techniques that work in the boxing business. Mayweather’s former promoter, Bob Arum, is regarded as one of the best ever, but even he admitted to a failure in recognizing the potential for a new style of marketing.

“What did I, an old Jewish white guy, know about marketing to hip-hop?” Arum said last year in reference to his promotion of Mayweather. “I knew how to promote to African-Americans, but it was older African-Americans, not the young people. Floyd knew how to connect with the young people, and that was our mistake.”

Ronan Keenan can be contacted at ronankeenan@yahoo.com or on Twitter @rokeenan

Check out The Boxing Channel’s review of the show featuring former WBC World Light Heavyweight champion Montell Griffin, who attended the fights live.

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Ronan Keenan

Haney-Garcia Redux with the Focus on Harvey Dock

Published

1 day ago

April 22, 2024

Arne K. Lang

Haney-Garcia-Redux-with-the-Focus-on-Harvey-Dock

Saturday’s skirmish between Ryan Garcia and WBC super lightweight champion Devin Haney was a messy affair, and yet a hugely entertaining fight fused with great drama. In the aftermath, Garcia and Haney were celebrated – the former for fooling all the experts and the latter for his gallant performance in a losing effort – but there were only brickbats for the third man in the ring, referee Harvey Dock.

Devin Haney was plainly ahead heading into the seventh frame when there was a sudden turnabout when Garcia put him on the canvas with his vaunted left hook. Moments later, Dock deducted a point from Garcia for a late punch coming out of a break. The deduction forced a temporary cease-fire that gave Haney a few precious seconds to regain his faculties. Before the round was over, Haney was on the deck twice more but these were ruled slips.

The deduction, which effectively negated the knockdown, struck many as too heavy-handed as Dock hadn’t previously issued a warning for this infraction. Moreover, many thought he could have taken a point away from Haney for excessive clinching. As for Haney’s second and third trips to the canvas in round seven, they struck this reporter – watching at home – as borderline, sufficient to give referee Dock the benefit of the doubt.

In a post-fight interview, Ryan Garcia faulted the referee for denying him the satisfaction of a TKO. “At the end of the day, Harvey Dock, I think he was tripping,” said Garcia. “He could have stopped that fight.”

Those that played the rounds proposition, placing their coin on the “under,” undoubtedly felt the same way.

The internet lit up with comments assailing Dock’s competence and/or his character. Some of the ponderings were whimsical, but they were swamped by the scurrilous screeching of dolts who find a conspiracy under every rock.

Stephen A. Smith, reputedly America’s highest-paid TV sports personality, was among those that felt a need to weigh-in: “This referee is absolutely terrible….Unreal! Horrible officiating,” tweeted Stephen A whose primary area of expertise is basketball.

Harvey Dock

Dock fought as an amateur and had one professional fight, winning a four-round decision over a fellow novice on a show at a non-gaming resort in the Pocono Mountains of Pennsylvania. He says that as an amateur he was merely average, but he was better than that, a New Jersey and regional amateur champion in 1993 and 1994 while a student New Jersey’s Essex County Community College where he majored in journalism.

A passionate fan of Sugar Ray Leonard, he started officiating amateur fights in 1998 and six years later, at age 32, had his first documented action at the professional level, working low-level cards in New Jersey. The top boxing referees, to a far greater extent than the top judges, had long apprenticeships, having worked their way up from the boonies and Dock is no exception.

Per boxrec, Haney vs Garcia was Harvey Dock’s 364^th assignment in the pros and his forty-second world title fight. Some of those title fights were title in name only, they weren’t even main events, but, bit by bit, more lucrative offerings started coming his way.

On May 13, 2023, Dock worked his first fights in Nevada, a 4-rounder and then a 12-rounder on a card at the Cosmopolitan topped by the 140-pound title fight between Rolly Romero and Ismael Barroso. It was the first time that this reporter got to watch Dock in the flesh.

Ironically (in hindsight), the card would be remembered for the actions of a referee, in this case Tony Weeks who handled the main event. Barroso was winning the fight on all three cards when Weeks stepped in and waived it off in the ninth round after Romero cornered Barroso against the ropes and let loose a barrage of punches, none of which landed cleanly. Few “premature stoppages” were ever as garishly, nay ghoulishly, premature.

With all the brickbats raining down on Weeks, I felt a need to tamp down the noise by diverting attention away from Tony Weeks and toward Harvey Dock and took to the TSS Forum to share my thoughts. Referencing the 12-rounder, a robust junior welterweight affair between Batyr Akhmedov and Kenneth Sims Jr, I noted that Dock’s Las Vegas debut went smoothly. He glided effortlessly around the ring, making him inconspicuous, the mark of a good referee. (This post ran on May 15, two days after the fight.)

Folks at the Nevada State Athletic Commission were also paying attention. Dock was back in Las Vegas the following week to referee the lightweight title fight between Devin Haney and Vasyl Lomachenko and before the year was out, he would be tabbed to referee the biggest non-heavyweight fight of the year, the July 29 match in Las Vegas between Terence Crawford and Errol Spence Jr.

The Haney-Garcia fight wasn’t Harvey Dock’s best hour, I’ll concede that, but a closer look at his full body of work informs us that he is an outstanding referee.

—

While the Haney-Garcia bout was in progress, WBC president Mauricio Sulaiman threw everyone a curve ball, tweeting on “X” that Devin Haney would keep his title if he lost the fight. Everyone, including the TV commentators, was under the impression that the title would become vacant in the event that Haney lost.

Sulaiman cited the precedent of Corrales-Castillo II.

FYI: The Corrales-Castillo rematch, originally scheduled for June 3, 2005 and aborted on the day prior when Castillo failed to make weight, finally came off on Oct. 8 of that year, notwithstanding the fact that Castillo failed to make weight once again, scaling three-and-a-half pounds above the lightweight limit. He knocked out Corrales in the fourth round with a left hook that Las Vegas Review-Journal boxing writer Kevin Iole, alluding to the movie “Blazing Saddles,” described as Mongo-esque (translation: the punch would have knocked out a horse). After initially insisting on a rubber match, which had scant chance of happening, WBC president Jose Sulaiman, Mauricio’s late father, ruled that Corrales could keep his title.

Whether or not you agree with Mauricio Sulaiman’s rationale, the timing of his announcement was certainly awkward.

Haney’s mandatory is Spanish southpaw Sandor Martin (42-3, 15 KOs), a cutie best known for his 2021 upset of Mikey Garcia. A bout between Haney and Martin has the earmarks of a dull fight.

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In a Shocker, Ryan Garcia Confounds the Experts and Upsets Devin Haney

Published

3 days ago

April 21, 2024

David A. Avila

In-a-Shocker-Ryan-Garcia-Confounds-the-Experts-and-Upsets-Devin-Haney

Its good to be crazy. Like a fox.

Ryan “KingRy” Garcia knocked down WBC super lightweight titlist Devin Haney three times to remind everyone of his fighting abilities in winning by majority decision on Saturday.

“I just knew what I could do,” Garcia said.

Fans will not forget the lanky kid from Victorville, California now.

Garcia (25-1, 20 KOs) fooled everyone in playing crazy weeks before the fight, then showed shocking power to hand Haney (30-1, 15 KOs) his first loss as a professional at Barclays Center in Brooklyn.

Haney’s WBC super lightweight title was not at stake for Garcia because he weighed three pounds over the limit.

After Garcia seemingly acting out of control on social media, Haney’s guard must have slipped in the first round during the first few seconds as Garcia connected with that hellish left hook and Haney, with a look of shock in his eyes, almost went down. He barely survived the first round.

“He caught me with it,” said Haney.

During the next few rounds, Haney proceeded to advance toward Garcia seemingly fully aware of the lethal left hook. He used feints and rights to score with a busier approach as Garcia seemed cocked and ready to counter with a left hook.

In the fourth round it seemed Haney was confident he had regained control of the fight, but every time he opened up with more than a two-punch combination Garcia reminded him whose hands were faster and more dangerous.

Though Garcia seldom jabbed he seemed bent on looking for the right moment to unleash his deadly left hook. And every time the Southern California fighter opened up with a combination he scored and Haney dare not exchange.

A few times Haney smiled as if signifying he escaped.

In the seventh round Haney looked to punish Garcia’s body and instead was met with a three-punch combination included a left hook to the chin and down went Haney slumped on the ground. He managed to beat the count and as soon as Garcia came within reach Haney wrapped his arms around him with a python grip. Despite the warnings by referee Harvey Dock, the fallen fighter would not release and Garcia impatiently fired a weak punch during the break. The referee deducted a point from Garcia though he could have deducted a point from Haney for not obeying his instructions to release his hold. Haney actually went down three times in the round but only one was counted by the referee.

From that point on Haney was very cautious but still looking to win by decision.

Though Garcia kept using a shoulder-roll defense that left his body exposed, he would retaliate with three and four punch combinations that usually Haney could defend against other fighters.. But Garcia’s blazing combinations were too fast to defend.

In the 10^th round Haney looked to attack and was countered by Garcia’s right and a blinding left hook to the chin and another two blows that sent the former undisputed lightweight champion to the floor again.

It didn’t look good for Haney to survive.

Garcia walked into the 11^th round still composed and never out-of-control He dared Haney to exchange and when within striking distance Garcia unleashed another lightning combination and down went Haney again with a defeated look.

Both fighters had fought each other as amateurs six times so there were no surprises between them. But Garcia’s power and speed were superior and that was the difference in a professional fight.

In the final round both were cautious with Garcia’s combination punching proving too dangerous for Haney to open up. Garcia celebrated early as the round ended confident of victory.

After 12 rounds Garcia was seen the victor by majority decision 112-112, 114-110, 115-109.

“You really thought I was crazy,” Garcia told the interviewer and the crowd. “You guys hated on me.”

Other Bouts

Arnold Barboza (30-0) won a curious split decision victory over United Kingdom’s Sean McComb (18-2) in a 10-round super lightweight fight. McComb’s long reach and busy southpaw style gave Barboza trouble. But he managed to win the fight though the crowd was not pleased.

Bektemir Melikuziev (14-1, 10 KOs) defeated France’s Pierre Dibombe (22-1-1) by technical decision after eight rounds due to a cut on his eye from an accidental head butt. It was a very competitive super middleweight fight.

Costa Rica’s David Jimenez (16-1, 11 KOs) outworked John “Scrappy Ramirez (13-1, 9 KOs) in a 12-round scrap to upset the Los Angeles based fighter. After a few close rounds Jimenez simply bullied his way inside and forced Ramirez against the ropes and unloaded his guns.

After 12 rounds two judges saw it 117-111 and 116-114 all for Jimenez.

“I’m a hard-working man from Cartago I come from nothing,” said Jimenez. “My corner told me I had to work inside.”

Charles Conwell (19-0, 14 KOs) stepped on the gas early with vicious body shots and uppercuts and blasted through the resilient Nathaniel Gallimore (22-8-1, 17 KOs) for several rounds. After a brutal fifth and sixth round the referee halted the one-side beating in favor of Conwell who was fighting for the first time under the Golden Boy banner.

Another winner was Sergiy Derevyanchenko (15-5) by decision over Vaughn Alexander (18-11-1) in a super middleweight match.

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Haney and Garcia: Bipolar Opposites

Published

3 days ago

April 20, 2024

TSS Press

Haney and Garcia: Bipolar Opposites

One young man flew halfway around the world to take on a world champion in his own living room; not once, but twice. The other young man quit prior to one fight, and then again during another one.

The first guy mentioned is an obedient son of an ultra-streetwise father. The type of parent where, if he doesn’t know the answer (and more times than not he most likely does), he will know where to find it. The second guy doesn’t appear to have that quality guidance scenario going on for him, which is probably for the best, because he believes he has all the answers.

The first guy is on record as saying he wants to go down in boxing history as an all-time great. The other guy? He decided not to continue in a fight while he was still sporting an undefeated record. You may think to yourself if there was ever a time to soldier through, right?

Then yesterday, that same guy missed making weight by 3.2 pounds, and seemed to be more than fine with it, to the point where he actually appeared to be quite pleased with himself.

If you haven’t heard, Devin Haney and Ryan Garcia are going to share a boxing ring in a twelve round go for God knows what will be at stake by the time they actually punch off. The fact that no one from Garcia’s team has stepped in and rescued him from these unfolding events, his own personal well-being, and/or not to mention Devin Haney is, well, troubling in and of itself.

Back in the amateur days, the record shows they split six fights. They were boys back then, so it means zero. If anything, you’d want to be the older of the two, and Ryan had over a three-month age advantage. If you’ve only been on the planet for a total of 120 months or so, every extra month could be a big enough difference in strength and development. Now as world class professionals in their prime? That’s different. Younger is always better. Devin is that guy.

Haney and Garcia fought six times for free but will fight only once as professionals. Then one of them will continue with their march for historic greatness, while the other will head back to Kamp Krazy, where he’s the current Mayor.

It’s never smart to lay 8-1, 9-1 in boxing. And if you see taking Garcia as a value bet with +500 to +600 and beyond, you don’t understand value and you evidently don’t like money.

There is, however, a wagering opportunity here.

Total Rounds: Fight doesn’t go 10.5 rounds.

Take anything over +125. It’s worth a unit on a scale of 5. Logically, there are a lot of ways to cash this ticket: legitimate victory, meltdown, catching lightning in a bottle, etc. Or simply the exiting stage left of a guy who may be already plotting his next career move.

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