Connect with us

Canada and USA

Canelo vs Smith Looks Like Bad Day For HBO Boxing

Published

on

Canelo vs Smith Looks Like Bad Day For HBO Boxing

Canelo vs Smith Looks Like Bad Day For HBO Boxing – The preliminary pay-per-view numbers for September 17th’s HBO Boxing PPV showdown between Saul “Canelo” Alvarez and Liam Smith are in and the numbers are not good. Several sources are reporting the number to be in the 290,000 to 310,000 range, with some sources putting the number closer to 250,000.

Even the best estimates for the fight have the sales at less than half the purported 660,000 buys that Alvarez did against Amir Khan this past May 7th. If the numbers are truly that low, then neither HBO nor Golden Boy will ever come forward with a trustworthy final figure.

It is now roughly 18 months since the May of 2015 match between Manny Pacquiao and Floyd Mayweather Jr., an event that shattered the all-time record for PPV buys. It is now clear that the overwhelming majority of the people who bought that were disappointed and they have not been buying since. HBO has already showed signs that they have felt the differences in the PPV market, and they are assessing their strategy on boxing going forward.

 

Canelo vs Smith Looks Like Bad Day For HBO Boxing

HBO Boxing returns on November 19th for another pay-per-view offering as the network presents Sergey Kovalev vs Andre Ward in a fight they have invested a year in making.

HBO recently turned down Bob Arum’s Top Rank offering of Manny Pacquiao vs. Jessie Vargas that was set for November 5th. The network has featured Pacquiao in many large scale PPVs over the years, and their rebuff was painted by Arum as a lack of loyalty. But Pacquiao is now 38 years old and well past his prime as an international draw. It was purely a business decision by  the cable giant which has been investing in the pairing of Roman “Chocolatito” Gonzalez and Gennady Golovkin, the aforementioned  Kovalev vs. Ward fight and, until last weekend, the return of Canelo, who was (but may no longer be) the sport’s top draw. Pacquiao’s forthcoming fight was a bad fit on their schedule, plus he no longer has the magnetic pull that he had in the past.

Face it, “Canelo” has had a bad year. His entire approach to marketing has backfired and he has gone from a beloved Mexican champion and young up-and-coming superstar to being ridiculed for avoiding Gennady Golovkin, the one opponent who could make his next match mean something. Through it all Canelo’s promoter Oscar De La Hoya has remained steadfast, invoking the privileges he believes that Alvarez deserves as boxing’s biggest attraction. With 290k to 310k PPV buys this last time out, the public has spoken quite emphatically that they are not buying what Golden Boy has to offer.

At the end of the day, De La Hoya’s rhetoric is relatively unimportant. What will become infinitely more important will be how Oscar and GBP handle their relationship with HBO going forward.  Was the expectation set that this PPV had a chance of equaling his last disappointing outing against Khan? Did anyone take into account that a flat performance in that fight combined with a poor media campaign could result in less buys? What was the number of buys expected? Was that number reached? Did HBO executives hear at every turn that “Canelo is #1” and a surefire sell?

In the days after the fight, De La Hoya and Alvarez mounted a PR campaign that included pictures of the pair signing contracts for a Gennady Golovkin fight. The intent was to make it look like the ball was in Golovkin’s court, but a deeper look revealed that the offer was a flat fee, something that is not standard at the level at which the two operate and certainly not something that can be viewed as a serious offer.

The low PPV numbers may have HBO examining their boxing strategy for 2017. HBO will certainly have a choice to make come Cinco de Mayo 2017 if Golden Boy pushes for Alvarez vs. David Lemieux. That may cause the network to re-think their relationship with Team Alvarez. Though there is no indication that it is on Canelo’s mind, if things continue down this path the young Mexican superstar may be left asking who is responsible for his fall from grace.

Canelo vs Smith Looks Like Bad Day For HBO Boxing / Check out more boxing news and videos at The Boxing Channel.

Share The Sweet Science experience!
Continue Reading
Advertisement
Avila-Perspective-Chap-330-Matchroom-in-New-York-plus-the-latest-on-Canelo-Crawford
Featured Articles4 weeks ago

Avila Perspective, Chap. 330: Matchroom in New York plus the Latest on Canelo-Crawford

Vito-Mielnicki-Whitewashes-Kamil-Gardzielik-Before-the-Home-Folks-in-Newark
Featured Articles3 weeks ago

Vito Mielnicki Jr Whitewashes Kamil Gardzielik Before the Home Folks in Newark

Results-and-Recaps-from-New-York-Where-Taylor-edged-Serrano-Once-Again
Featured Articles12 hours ago

Results and Recaps from New York Where Taylor Edged Serrano Once Again

Catching-Up-with-Clay-Moyle-Who-Talks-About-His-Massive-Collection-of-Boxing-Books
Featured Articles4 weeks ago

Catching Up with Clay Moyle Who Talks About His Massive Collection of Boxing Books

From-a-Sympathetic-Figure-to-a-Pariah-The Travails-of-Julio-Cesar-Chavez-Jr
Featured Articles5 days ago

From a Sympathetic Figure to a Pariah: The Travails of Julio Cesar Chavez Jr

More-Medals-for-Hawaii's-Patricio-Family-at-USA-Boxing's-Summer-Festival
Featured Articles3 weeks ago

More Medals for Hawaii’s Patricio Family at the USA Boxing Summer Festival

Catterall-vs-Eubank-Ends-Prematurely-Catterall-Wins-a-Technical-Decision
Featured Articles7 days ago

Catterall vs Eubank Ends Prematurely; Catterall Wins a Technical Decision

Richardson-Hitchins-Batters-and-Stops-George-Kambosos-at-Madison-Square-Garden
Featured Articles4 weeks ago

Richardson Hitchins Batters and Stops George Kambosos at Madison Square Garden 

Callum-Walsh-Umar-Dzambekov-and-Cain-Sandoval-Remain-Unbeaten-at-Santa-Ynez
Featured Articles3 weeks ago

Callum Walsh, Umar Dzambekov and Cain Sandoval Remain Unbeaten at Santa Ynez

Jake-Paul-Outpoints-Julio-Cesar-Chavez-Jr-plus-Other-Results-from-Anaheim
Featured Articles2 weeks ago

Jake Paul Outpoints Julio Cesar Chavez Jr plus Other Results from Anaheim

A-Fight-Fan-and-Teremoana-Samson-Junior-Leon-Teremoana
Featured Articles3 weeks ago

A Fight Fan and Teremoana Samson Junior Leon Teremoana

Paro
Featured Articles2 weeks ago

Liam Paro Returns with a Flourish on Wednesday’s ‘No Limit’ Card in Queensland

A-Boxing-Card-in-Alabama-Goes-Pfft-A-True-Tale-from-the-Underbelly-of-the-Sweet-Science
Featured Articles2 weeks ago

A Boxing Card in Alabama Goes Pfft: A True Tale from the Underbelly of The Sweet Science

Avila-Perspective-Chap-331-Callum-Walsh-Brian-Norman-Galal-Yafai-and-More
Featured Articles3 weeks ago

Avila Perspective, Chap. 331: Callum Walsh, Brian Norman, Galal Yafai and More

Avila-Perspective-Chap-333-Jake-Paul-JC-Chavez-Jr-Zurdo-and-More
Featured Articles1 week ago

Avila Perspective, Chap. 333: Jake Paul, JC Chavez Jr, Zurdo and More

A-Closer-Look-at-Mario-Barrios-Poised-to-Wreck-the-Comeback-of-a-Legend
Featured Articles2 weeks ago

A Closer Look at Mario Barrios, Poised to Wreck the Comeback of a Legend

Brian-Norman-Jr-Bombs-Out-Jin-Sasaki-with-a-Frightful-Left-Hook
Featured Articles3 weeks ago

Brian Norman Jr Bombs Out Jin Sasaki with a Frightful Left Hook

When-Boxing-Was-Big-on-the-Fourth-of-July-A-TSS-Classic
Featured Articles1 week ago

When Boxing was Big on the Fourth of July: A TSS Classic

Mbilli-Blasts-Out-Sulecki-in-Quebec-Wilder-TKOs-Herndon-in-Wichita
Featured Articles2 weeks ago

Mbilli Blasts Out Sulecki in Quebec; Wilder TKOs Herndon in Wichita

Avila-Perspective-Chap-332-Jake-Paul-vs-Chavez-Jr-plus-Mbilli-Deontay-and-More
Featured Articles2 weeks ago

Avila Perspective, Chap. 332: Jake Paul vs Chavez Jr., plus Mbilli, Deontay and More

Results-and-Recaps-from-New-York-Where-Taylor-edged-Serrano-Once-Again
Featured Articles12 hours ago

Results and Recaps from New York Where Taylor Edged Serrano Once Again

Philadelphia-Welterweight-Gil-Turner-a-Phenom-Now-Rests-in-an-Unmarked-Grave
Featured Articles1 day ago

Philadelphia Welterweight Gil Turner, a Phenom, Now Rests in an Unmarked Grave

Avila-Perspecrive-Chap-334-Back-to-Back-Boxing-Cards-in-the-Big-Apple
Featured Articles2 days ago

Avila Perspective, Chap. 334: Back-to-Back Boxing Cards in the Big Apple

From-a-Sympathetic-Figure-to-a-Pariah-The Travails-of-Julio-Cesar-Chavez-Jr
Featured Articles5 days ago

From a Sympathetic Figure to a Pariah: The Travails of Julio Cesar Chavez Jr

Catterall-vs-Eubank-Ends-Prematurely-Catterall-Wins-a-Technical-Decision
Featured Articles7 days ago

Catterall vs Eubank Ends Prematurely; Catterall Wins a Technical Decision

Avila-Perspective-Chap-333-Jake-Paul-JC-Chavez-Jr-Zurdo-and-More
Featured Articles1 week ago

Avila Perspective, Chap. 333: Jake Paul, JC Chavez Jr, Zurdo and More

When-Boxing-Was-Big-on-the-Fourth-of-July-A-TSS-Classic
Featured Articles1 week ago

When Boxing was Big on the Fourth of July: A TSS Classic

A-Boxing-Card-in-Alabama-Goes-Pfft-A-True-Tale-from-the-Underbelly-of-the-Sweet-Science
Featured Articles2 weeks ago

A Boxing Card in Alabama Goes Pfft: A True Tale from the Underbelly of The Sweet Science

Mexico's-Francisco-Rodriguez-Jr-is-the-TSS-Fighter-of-the-Month-for-June
Featured Articles2 weeks ago

Mexico’s Francisco Rodriguez Jr is the TSS Fighter of the Month for June

Jake-Paul-Outpoints-Julio-Cesar-Chavez-Jr-plus-Other-Results-from-Anaheim
Featured Articles2 weeks ago

Jake Paul Outpoints Julio Cesar Chavez Jr plus Other Results from Anaheim

Holly-Holm-Joshua-Edwards-and-Rene-Alvarado-Sparkle-on-the-Paul-Chavez-Undercard
Featured Articles2 weeks ago

Holly Holm, Joshua Edwards, and Rene Alvarado Sparkle on the Paul-Chavez Undercard

Mbilli-Blasts-Out-Sulecki-in-Quebec-Wilder-TKOs-Herndon-in-Wichita
Featured Articles2 weeks ago

Mbilli Blasts Out Sulecki in Quebec; Wilder TKOs Herndon in Wichita

Avila-Perspective-Chap-332-Jake-Paul-vs-Chavez-Jr-plus-Mbilli-Deontay-and-More
Featured Articles2 weeks ago

Avila Perspective, Chap. 332: Jake Paul vs Chavez Jr., plus Mbilli, Deontay and More

A-Closer-Look-at-Mario-Barrios-Poised-to-Wreck-the-Comeback-of-a-Legend
Featured Articles2 weeks ago

A Closer Look at Mario Barrios, Poised to Wreck the Comeback of a Legend

Paro
Featured Articles2 weeks ago

Liam Paro Returns with a Flourish on Wednesday’s ‘No Limit’ Card in Queensland

More-Medals-for-Hawaii's-Patricio-Family-at-USA-Boxing's-Summer-Festival
Featured Articles3 weeks ago

More Medals for Hawaii’s Patricio Family at the USA Boxing Summer Festival

Callum-Walsh-Umar-Dzambekov-and-Cain-Sandoval-Remain-Unbeaten-at-Santa-Ynez
Featured Articles3 weeks ago

Callum Walsh, Umar Dzambekov and Cain Sandoval Remain Unbeaten at Santa Ynez

Vito-Mielnicki-Whitewashes-Kamil-Gardzielik-Before-the-Home-Folks-in-Newark
Featured Articles3 weeks ago

Vito Mielnicki Jr Whitewashes Kamil Gardzielik Before the Home Folks in Newark

Avila-Perspective-Chap-331-Callum-Walsh-Brian-Norman-Galal-Yafai-and-More
Featured Articles3 weeks ago

Avila Perspective, Chap. 331: Callum Walsh, Brian Norman, Galal Yafai and More

Brian-Norman-Jr-Bombs-Out-Jin-Sasaki-with-a-Frightful-Left-Hook
Featured Articles3 weeks ago

Brian Norman Jr Bombs Out Jin Sasaki with a Frightful Left Hook

Advertisement
Advertisement
Advertisement

Trending