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The Trash Talk Stoking the GGG-Canelo Rumble: Is at least some of it Strategic?
The subject was trash talk, its truthful origins in some cases and its usage as a strategic tool in others. Sometimes it’s a combination of both

The subject was trash talk, its truthful origins in some cases and its usage as a strategic tool in others. Sometimes it’s a combination of both. But separating fact from fiction beforehand can be difficult for those on the outside, so it made sense to consult an expert on the subject to weigh in on the increasingly nasty dialogue between the respective camps before Gennady Golovkin and Canelo Alvarez exchange verbal jabs for actual punches in Saturday night’s HBO Pay for View rematch at Las Vegas’ T-Mobile Arena.
So how about it, Bernard Hopkins? As the old commercials once advised us, is it live or is it Memorex? Great taste or less filling?
“It’s real, all right. It’s real on both sides,” said Hopkins, who can’t be described as a strictly neutral observer given his position as an executive with Golden Boy Promotions, for whom Alvarez is the principal cash cow.
But regardless of whether the charges and counter-charges, most of which are fairly dripping with venom, are 100 percent genuine hardly seems to matter at this point. The perception of bad blood between Fighter A and Fighter B can stoke wildfires of interest in a particular bout, and the methods employed for igniting the conflagration can range from clever, comical, profane and legitimate animosity. Selecting just the right format to throw a particular opponent off his game is something of an art form.
During a 28-year professional boxing career that will result in a first-ballot induction into the International Boxing Hall of Fame, Hopkins spiced his physical skills, superior conditioning and ring smarts with a tart tongue and occasional props, the most obvious being the Puerto Rican flag he twice threw down at press conferences in advance of his Sept. 29, 2001, showdown with that island’s favorite son, Felix Trinidad. The gestures of disrespect so infuriated Trinidad that he boiled over with anger, wanting nothing so much as to put a beat-down on B-Hop. And while a more civil Hopkins might have won anyway, in legend and lore his signature, 12th-round technical knockout victory in a fight he was handily winning to that point is suspected by many to have been somewhat aided by his getting into Trinidad’s head and making him, well, a little bit crazy.
But the insult route in the prefight mental warfare can backfire sometimes. Prior to the first installment in the classic Muhammad Ali-Joe Frazier trilogy, on March 8, 1971, Ali — whose previously preferred method of annoying the other guy was to compose trite poems predicting the exact round of that fighter’s impending defeat — resorted to cruel and personal taunts, as well as portraying himself as black America’s champion while holding another proud black man up to ridicule. On one televised talk show, Ali said, “The only people rooting for Joe Frazier are white people in suits, Alabama sheriffs and members of the Ku Klux Klan.”
While that kind of incendiary rhetoric hyped interest in the “Fight of the Century” to a fever pitch, Ali – who later admitted he didn’t really mean much of what he said, that it was just a means of making a big event even bigger – did not count on the motivational effect it had on Smokin’ Joe. “Before we fought, the words hurt me more than the punches,” Frazier is quoted as saying in Muhammad Ali: His Life and Times, by author Thomas Hauser. Not nearly as verbose as Ali, Frazier exacted his revenge the only way he knew how, with a barrage of left hooks, one of which dropped his tormentor in the 15th round and served as the exclamation point for the Philadelphia slugger’s unanimous decision victory. But that was one of the few instances in which Ali’s trash talk didn’t produce the desired result.
“When it came to mental warfare,” Hopkins said, “I always won that hands down against the guys I fought. I was right behind Muhammad Ali.”
A contender for Hopkins’ runner-up status to Ali as the trash-talking GOAT is the now-retired (but maybe not for long) Floyd Mayweather Jr., whose curious matchup with UFC superstar Conor McGregor on Aug. 26, 2017, whom “Money” stopped in 10 rounds, was presaged by a bizarre four-city promotional tour in which the participants tried to outdo one another in the dropping of globally televised f-bombs. The slew of shouted expletives no doubt helped produce the 4.3 million pay-per-view buys and $600 million in total revenues that made the novelty bout a financial bonanza, but there were more than a few horrified onlookers who probably wished the fighters’ mamas could have come on stage to wash their sons’ mouths out with soap.
Nor is the often-coarse repartee restricted to boxing. Before the NFL took steps to eliminate some of the cruder stuff, it was not uncommon for homophobic slurs, verbal attacks on girlfriends and wives, even questioning the paternity of an opponent’s child to be used to irritate players wearing the other team’s uniform. “I love to be annoying; I’m going to do stuff that will get on your nerves,” Philadelphia Eagles safety Malcom Jenkins told Joseph Santoliquito in a story that was published by PhillyVoice in March 2017. “The talk is more sanitized today than when I first got into the league (in 2009). There is a new generation of players where everybody is buddy-buddy, trading jerseys after games.”
It remains to be seen how GGG-Canelo II is influenced by the relentless innuendos and flat-out accusations of impropriety. While there was grudging respect between the two in the lead-up to their first meeting on Sept. 16 of last year, which ended in a split draw, whatever goodwill that once existed between them and their camps appears to have dissipated. Golovkin and his trainer, Abel Sanchez, believed GGG had done enough to get the decision, but they hinted at darker forces behind judge Adalaide Byrd’s incomprehensible 118-110 scorecard for Canelo.
Tensions would continue to mount after the originally scheduled date for the do-over, on May 5 of this year, was postponed when Canelo tested positive – twice – for the banned substance Clenbuterol. Although Alvarez and Golden Boy CEO Oscar De La Hoya claimed the failed drug tests owed to his fighter inadvertently having ingested tainted beef while training in Mexico, Golovkin has maintained that they serve as proof that the vastly popular Mexican fighter is a purposeful cheater, and probably was before his suspension that has now been lifted.
GGG, on the scoring of the first fight: “It was terrible. It was terrible for the people and, of course, it was terrible for the sport of boxing because statistics showed I landed more punches. The fans saw I wanted to fight and Canelo did not want to fight. The fans who watched it live saw the judges bringing crazy scorecards. When the decision was announced, everyone was saying, `Oh, come on! This is not real! This is not true!’ Everybody was mad because those judges killed the sport that night.”
Abel Sanchez, on the subject of Canelo’s failed drug tests: “They (Alvarez, De La Hoya and Alvarez cornermen Eddy Reynoso and Jose “Chepo” Reynoso) keep accusing us of insulting them. There have been no insults from our side. What I’ve stated has been facts. Golovkin gets bothered when people try to sweep the two positive tests under the rug like nothing ever happened and it’s business as usual. Canelo is the one that tested positive, twice. He’s the one that created that. It wasn’t us.”
Sanchez, on Chepo Reynoso’s claim that GGG fights “like a donkey”: “Chepo Reynoso has never had an Olympian. Chepo Reynoso has never had a silver medalist. Chepo Reynoso has never had 18 world champions, as I’ve had. Chepo Reynoso just talks about Canelo. When he gets to my level, maybe he can speak in an intelligent manner. To hear somebody talk like that is ridiculous. It shows a lack of class, a lack of intelligence.”
Sanchez, on what he thinks of Canelo as a person and as a fighter: “I don’t think he’s a man of honor, a man of character. I think he will run like a scared rabbit, like he did the first time.”
Would you care to respond, Team Canelo?
Canelo: “What little respect we had (for Golovkin and his handlers), it’s been lost. Is it personal now? Yes, absolutely. It’s totally changed. They disrespected me. Everything they’ve been saying, everything they’ve been doing, their actions … now it’s different. It’s personal.”
De La Hoya on Alvarez’s motivation to punish GGG: “That’s exactly what a fighter needs, and that’s exactly why this is going to be a great fight. When you’re a fighter and you have no respect for your opponent, magic happens. You train harder in the gym. You run extra miles. More importantly, it’s mental. The mental aspect of it is at its highest level.”
Eddy Reynoso: “Canelo has more talent. He’s more versatile. He knows how to walk in the ring, how to make you miss, how to counterpunch. He’s the total package. He is a thinking fighter, an intelligent fighter. Come Sept. 15, I can assure you two things: not only is Saul going to take away GGG’s undefeated record, he’s also going to shut up Mr. Abel Sanchez.”
From the sound of it, Hopkins would appear to be correct. The two-way rancor is real, not mere hyperbole. Ah, but how to use that pent-up hostility to one fighter or another’s best advantage?
It is Sanchez who has been constantly sniping at Canelo, claiming he fought “scared” the first time, tactics unbefitting a true Mexican warrior. Meanwhile, Sanchez keeps saying, Kazakhstan’s Golovkin more closely adheres to the “Mexican Style” of fighting, which is to come forward and constantly go for the knockout.
“I remember how Canelo boasted, how Bernard boasted that Canelo was so great he was going to knock out Golovkin in the 10th round,” Sanchez recalled. “I just hope he’s true to his word this time. The fans are expecting the Canelo that they’ve seen in the past, not the Canelo they saw last year. If he’s true to his words, that’ll give us the kind of classic fight that we expected the first time – two guys that want to win, not one guy that wants to win and the other guy just looking to survive.”
Although Alvarez has vowed to knock out GGG, he is dropping hints that he will not be lured into a toe-to-toe slugfest. “It’s one thing to be coming forward like a donkey and it’s another thing to be moving, dodging punches, counterpunching, even staying on the ropes without being hit,” he said. “I hope (GGG) goes back to his house afterward and realizes what I’ve been saying about him: that he’s a dumbass.”
To Hopkins’ trained ear, Sanchez’s suggestions of a frightened Canelo’s reluctance to engage at close quarters is the equivalent of the Puerto Rican flags he threw down to incite Trinidad into fighting the fight that played into B-Hop’s hands. He insisted Alvarez is too savvy to fall into that trap.
“Why do you think Abel Sanchez is talking so much about why Canelo needs to fight Mexican Style?’” Hopkins asked. “It’s a way of getting people to forget that Golovkin can fight only one way.
“I told Oscar a long time ago, when Canelo fought (James) Kirkland, that all that talk about Golovkin fighting `Mexican Style’ was just a way to camouflage his lack of ring generalship. How do you finesse this dangerous guy, who can get you out of there at any moment of any round? You make his power work against him, like Ali did with George Foreman.”
It’s a given that GGG and Canelo don’t much care for one another. But the outcome of their bitter feud, fueled by a desire for each to impose his will upon the other, may well hinge on which of these splendid fighters can keep a portion of his emotional need to dominate with enough mental discipline to perform under control. It is that inner struggle – the one within yourself, as well as the one as against your opponent – that often determines who survives big fights otherwise drenched in raw emotion.
Bernard Fernandez is the retired boxing writer for the Philadelphia Daily News. He is a five-term former president of the Boxing Writers Association of America, an inductee into the Pennsylvania, New Jersey and Atlantic City Boxing Halls of Fame and the recipient of the Nat Fleischer Award for Excellence in Boxing Journalism and the Barney Nagler Award for Long and Meritorious Service to Boxing.
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Ringside at the Fontainebleau where Mikaela Mayer Won her Rematch with Sandy Ryan

LAS VEGAS, NV — The first meeting between Mikaela Mayer and Sandy Ryan last September at Madison Square Garden was punctuated with drama before the first punch was thrown. When the smoke cleared, Mayer had become a world-title-holder in a second weight class, taking away Ryan’s WBO welterweight belt via a majority decision in a fan-friendly fight.
The rematch tonight at the Fontainebleau in Las Vegas was another fan-friendly fight. There were furious exchanges in several rounds and the crowd awarded both gladiators a standing ovation at the finish.
Mayer dominated the first half of the fight and held on to win by a unanimous decision. But Sandy Ryan came on strong beginning in round seven, and although Mayer was the deserving winner, the scores favoring her (98-92 and 97-93 twice) fail to reflect the competitiveness of the match-up. This is the best rivalry in women’s boxing aside from Taylor-Serrano.
Mayer, 34, improved to 21-2 (5). Up next, she hopes, in a unification fight with Lauren Price who outclassed Natasha Jonas earlier this month and currently holds the other meaningful pieces of the 147-pound puzzle. Sandy Ryan, 31, the pride of Derby, England, falls to 7-3-1.
Co-Feature
In his first defense of his WBO world welterweight title (acquired with a brutal knockout of Giovani Santillan after the title was vacated by Terence Crawford), Atlanta’s Brian Norman Jr knocked out Puerto Rico’s Derrieck Cuevas in the third round. A three-punch combination climaxed by a short left hook sent Cuevas staggering into a corner post. He got to his feet before referee Thomas Taylor started the count, but Taylor looked in Cuevas’s eyes and didn’t like what he saw and brought the bout to a halt.
The stoppage, which struck some as premature, came with one second remaining in the third stanza.
A second-generation prizefighter (his father was a fringe contender at super middleweight), the 24-year-old Norman (27-0, 21 KOs) is currently boxing’s youngest male title-holder. It was only the second pro loss for Cuevas (27-2-1) whose lone previous defeat had come early in his career in a 6-rounder he lost by split decision.
Other Bouts
In a career-best performance, 27-year-old Brooklyn featherweight Bruce “Shu Shu” Carrington (15-0, 9 KOs) blasted out Jose Enrique Vivas (23-4) in the third round.
Carrington, who was named the Most Outstanding Boxer at the 2019 U.S. Olympic Trials despite being the lowest-seeded boxer in his weight class, decked Vivas with a right-left combination near the end of the second round. Vivas barely survived the round and was on a short leash when the third stanza began. After 53 seconds of round three, referee Raul Caiz Jr had seen enough and waived it off. Vivas hadn’t previously been stopped.
Cleveland welterweight Tiger Johnson, a Tokyo Olympian, scored a fifth-round stoppage over San Antonio’s Kendo Castaneda. Johnson assumed control in the fourth round and sent Castaneda to his knees twice with body punches in the next frame. The second knockdown terminated the match. The official time was 2:00 of round five.
Johnson advanced to 15-0 (7 KOs). Castenada declined to 21-9.
Las Vegas junior welterweight Emiliano Vargas (13-0, 11 KOs) blasted out Stockton, California’s Giovanni Gonzalez in the second round. Vargas brought the bout to a sudden conclusion with a sweeping left hook that knocked Gonzalez out cold. The end came at the 2:00 minute mark of round two.
Gonzalez brought a 20-7-2 record which was misleading as 18 of his fights were in Tijuana where fights are frequently prearranged. However, he wasn’t afraid to trade with Vargas and paid the price.
Emiliano Vargas, with his matinee idol good looks and his boxing pedigree – he is the son of former U.S. Olympian and two-weight world title-holder “Ferocious” Fernando Vargas – is highly marketable and has the potential to be a cross-over star.
Eighteen-year-old Newark bantamweight Emmanuel “Manny” Chance, one of Top Rank’s newest signees, won his pro debut with a four-round decision over So Cal’s Miguel Guzman. Chance won all four rounds on all three cards, but this was no runaway. He left a lot of room for improvement.
There was a long intermission before the co-main and again before the main event, but the tedium was assuaged by a moving video tribute to George Foreman.
Photos credit: Al Applerose
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William Zepeda Edges Past Tevin Farmer in Cancun; Improves to 34-0

William Zepeda Edges Past Tevin Farmer in Cancun; Improves to 34-0
No surprise, once again William Zepeda eked out a win over the clever and resilient Tevin Farmer to remain undefeated and retain a regional lightweight title on Saturday.
There were no knockdowns in this rematch.
The Mexican punching machine Zepeda (33-0, 17 KOs) once more sought to overwhelm Farmer (33-8-1, 9 KOs) with a deluge of blows. This rematch by Golden Boy Promotions took place in the famous beach resort area of Cancun, Mexico.
It was a mere four months ago that both first clashed in Saudi Arabia with their vastly difference styles. This time the tropical setting served as the background which suited Zepeda and his lawnmower assaults. The Mexican fans were pleased.
Nothing changed in their second meeting.
Zepeda revved up the body assault and Farmer moved around casually to his right while fending off the Mexican fighter’s attacks. By the fourth round Zepeda was able to cut off Farmer’s escape routes and targeted the body with punishing shots.
The blows came in bunches.
In the fifth round Zepeda blasted away at Farmer who looked frantic for an escape. The body assault continued with the Mexican fighter pouring it on and Farmer seeming to look ready to quit. When the round ended, he waved off his corner’s appeals to stop.
Zepeda continued to dominate the next few rounds and then Farmer began rallying. At first, he cleverly smothered Zepeda’s body attacks and then began moving and hitting sporadically. It forced the Mexican fighter to pause and figure out the strategy.
Farmer, a Philadelphia fighter, showed resiliency especially when it was revealed he had suffered a hand injury.
During the last three rounds Farmer dug down deep and found ways to score and not get hit. It was Boxing 101 and the Philly fighter made it work.
But too many rounds had been put in the bank by Zepeda. Despite the late rally by Farmer one judge saw it 114-114, but two others scored it 116-112 and 115-113 for Zepeda who retains his interim lightweight title and place at the top of the WBC rankings.
“I knew he was a difficult fighter. This time he was even more difficult,” said Zepeda.
Farmer was downtrodden about another loss but realistic about the outcome and starting slow.
“But I dominated the last rounds,” said Farmer.
Zepeda shrugged at the similar outcome as their first encounter.
“I’m glad we both put on a great show,” said Zepeda.
Female Flyweight Battle
Costa Rica’s Yokasta Valle edged past Texas fighter Marlen Esparza to win their showdown at flyweight by split decision after 10 rounds.
Valle moved up two weight divisions to meet Esparza who was slightly above the weight limit. Both showed off their contrasting styles and world class talent.
Esparza, a former unified flyweight world titlist, stayed in the pocket and was largely successful with well-placed jabs and left hooks. She repeatedly caught Valle in-between her flurries.
The current minimumweight world titlist changed tactics and found more success in the second half of the fight. She forced Esparza to make the first moves and that forced changes that benefited her style.
Neither fighter could take over the fight.
After 10 rounds one judge saw Esparza the winner 96-94, but two others saw Valle the winner 97-93 twice.
Will Valle move up and challenge the current undisputed flyweight world champion Gabriela Fundora? That’s the question.
Valle currently holds the WBC minimumweight world title.
Puerto Rico vs Mexico
Oscar Collazo (12-0, 9 KOs), the WBO, WBA minimumweight titlist, knocked out Mexico’s Edwin Cano (13-3-1, 4 KOs) with a flurry of body shots at 1:12 of the fifth round.
Collazo dominated with a relentless body attack the Mexican fighter could not defend. It was the Puerto Rican fighter’s fifth consecutive title defense.
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Avila Perspective, Chap. 319: Rematches in Las Vegas, Cancun and More

Rematches are the bedrock for prizefighting.
Return battles between rival boxers always means their first encounter was riveting and successful at the box office.
Six months after their first brutal battle Mikaela Mayer (20-2, 5 KOs) and Sandy Ryan (7-2-1, 3 KOs) will slug it out again for the WBO welterweight world title this time on Saturday, March 29, at the Fontainebleau in Las Vegas.
ESPN will show the Top Rank card live.
“It’s important for women’s boxing to have these rivalries and this is definitely up there as one of the top ones,” Mayer told the BBC.
If you follow Mayer’s career you know that somehow drama follows. Whether its back-and-forth beefs with fellow American fighters or controversial judging due to nationalism in countries abroad. The Southern California native who now trains in Las Vegas knows how to create the drama.
For female fighters self-promotion is a necessity.
Most boxing promoters refuse to step out of the usual process set for male boxers, not for female boxers. Things remain the same and have been for the last 70 years. Social media has brought changes but that has made promoters do even less.
No longer are there press conferences, instead announcements are made on social media to be drowned among the billions of other posts. It is not killing but diluting interest in the sport.
Women innately present a different advantage that few if any promoters are recognizing. So far in the past 25 years I have only seen two or three promoters actually ignite interest in female fighters. They saw the advantages and properly boosted interest in the women.
The fight breakdown
Mayer has won world titles in the super featherweight and now the welterweight division. Those are two vastly different weight classes and prove her fighting abilities are based on skill not power or size.
Coaching Mayer since amateurs remains Al Mitchell and now Kofi Jantuah who replaced Kay Koroma the current trainer for Sandy Ryan.
That was the reason drama ignited during their first battle. Then came someone tossing paint at Ryan the day of their first fight.
More drama.
During their first fight both battled to control the initiative with Mayer out-punching the British fighter by a slender margin. It was a back-and-forth struggle with each absorbing blows and retaliating immediately.
New York City got its money’s worth.
Ryan had risen to the elite level rapidly since losing to Erica Farias three years ago. Though she was physically bigger and younger, she was out-maneuvered and defeated by the wily veteran from Argentina. In the rematch, however, Ryan made adjustments and won convincingly.
Can she make adjustments from her defeat to Mayer?
“I wanted the rematch straight away,” said Ryan on social media. “I’ve come to America again.”
Both fighters have size and reach. In their first clash it was evident that conditioning was not a concern as blows were fired nonstop in bunches. Mayer had the number of punches landed advantage and it unfolded with the judges giving her a majority decision win.
That was six months ago. Can she repeat the outcome?
Mayer has always had boiler-oven intensity. It’s not fake. Since her amateur days the slender Southern California blonde changes disposition all the way to red when lacing up the gloves. It’s something that can’t be taught.
Can she draw enough of that fire out again?
“I didn’t have to give her this rematch. I could have just sat it out, waited for Lauren Price to unify and fought for undisputed or faced someone else,” said Mayer to BBC. “That’s not the fighter I am though.”
Co-Main in Las Vegas
The co-main event pits Brian Norman Jr. (26-0, 20 KOs) facing Puerto Rico’s Derrieck Cuevas (27-1-1, 19 KOs) in a contest for the WBO welterweight title.
Norman, 24, was last seen a year ago dissecting a very good welterweight in Giovani Santillan for a knockout win in San Diego. He showed speed, skill and power in defeating Santillan in his hometown.
Cuevas has beaten some solid veteran talent but this will be his big test against Norman and his first attempt at winning a world title.
Also on the Top Rank card will be Bruce “Shu Shu” Carrington and Emiliano Vargas, the son of Fernando Vargas, in separate bouts.
Golden Boy in Cancun
A rematch between undefeated William “Camaron” Zepeda (32-0, 27 KOs) and ex-champ Tevin Farmer (33-7-1, 8 KOs) headlines the lightweight match on Saturday March 29, at Cancun, Mexico.
In their first encounter Zepeda was knocked down in the fourth round but rallied to win a split-decision over Farmer. It showed the flaws in Zepeda’s tornado style.
DAZN will stream the Golden Boy Promotions card that also includes a clash between Yokasta Valle the WBC minimumweight world titlist who is moving up to flyweight to face former flyweight champion Marlen Esparza.
Both Valle and Esparza have fast hands.
Valle is excellent darting in and out while Esparza has learned how to fight inside. It’s a toss-up fight.
Fights to Watch
Fri. DAZN 12 p.m. Cameron Vuong (7-0) vs Jordan Flynn (11-0-1); Pat Brown (0-0) vs Federico Grandone (7-4-2).
Sat. DAZN 5 p.m. William Zepeda (32-0) vs Tevin Farmer (33-7-1); Yokasta Valle (32-3) vs Marlen Esparza (15-2).
Sat. ESPN 7 p.m. Mikaela Mayer (20-2) vs Sandy Ryan (7-2-1); Brian Norman Jr. (26-0) vs Derrieck Cuevas (27-1-1).
Photo credit: Mikey Williams / Top Rank
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