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Avila Perspective, Chap 73: Gesta vs Morales, Celebrity Boxing, Liston and More

One of the rewards for journalists following smaller boxing cards is watching new talent emerge. Every so often you spot the gold nuggets among the heap.
Some fighters stand out immediately before even stepping in the prize ring. Others walk in hesitantly with dirty towels wrapped around their shoulders.
On Thursday, Carlos “The Solution” Morales (19-4-3, 8 KOs) and Mercito “No Mercy” Gesta (32-3-2, 17 KOs), who arrived on the hard road of boxing, meet in a lightweight match set for 10 rounds at Belasco Theater in downtown L.A. DAZN will stream live.
Two classier guys you will never meet than Gesta and Morales.
Gesta, a southpaw from Cebu, Philippines, arrived in 2007 and immediately found work on casino fight cards in Arizona, California and Nevada. His athleticism was obvious and he raced through competition till he met Mexico’s Miguel Vazquez for the IBF lightweight world title.
In that first loss, fans learned what Gesta was all about. He was gracious in defeat and fans loved his character. From that point on more people wanted to see the Filipino lefty perform. After Top Rank let him go, Golden Boy Promotions picked up his contract and he became a staple on the Southern California fight scene.
Win or lose, fans adore Gesta who was trained by Freddie Roach at the Wild Card Boxing club in Hollywood but now works with Marvin Sonorio. A decision loss to WBA lightweight titlist Jorge Linares at the Inglewood Forum did nothing to diminish Gesta’s fan base.
“I need challenges and I like challenges,” said Gesta during an interview with Beto Duran on Golden Boy’s Ring Side show. “I still feel great and still feel in the game.”
How could you not like a fighter like Gesta?
On the opposite corner at Belasco Theater will be “The Solution” Morales.
When Morales first entered the professional fight scene he stumbled a bit with a loss then three consecutive draws. I saw all four fights in person. The Mexican-born fighter needed about two years to figure out what worked for him.
He’s found it.
Morales, a gym rat if I ever saw one, purchased his own gym in the Alhambra area. He’s a family man, worker and businessman all rolled into one. The Mexican fighter needed time to discover his assets in the ring and use them in a productive manner.
Though he’s lost three of his last six fights they all came against top competition such as world champion Alberto Machado, ranked contender Rene Alvarado and current star Ryan Garcia. In each and every one of those fights Morales was up to his neck in battle.
“I definitely need a win over a name like Mercito Gesta,” said Morales. “He’s been in the game a long time.”
In local gyms he spars with many of the best and on occasion they understand what “the Solution” is all about.
“He is very, very good,” said one visiting Japanese fighter who witnessed Morales knock out a sparring partner in one particular session. “A very professional style.”
Both Gesta and Morales represent the side of Los Angeles most fans don’t get to see. Once upon a time, matchups like these were common in the L.A. area. Golden Boy Promotions has been slowly building up these local fighters and if you have paid attention you know this will be a firecracker of a show.
This is a 1930s kind of match you used to see at the old Olympic Auditorium or Hollywood Legion Stadium when guys like Speedy Dado, Baby Arizmendi, Chalky Wright and Newsboy Brown would fight each other and fill the arena. Dado would bring the Filipino crowd, Arizmendi the Mexican crowd, Wright the African- American fans, Newsboy Brown the Jewish fans and so on.
Gesta versus Morales has that 1930s flavor. If you close your eyes you might expect a ghost or two from boxing’s past to be in attendance at Belasco Theater. It’s an old venue where famous bandleaders like Duke Ellington once played. It’s got a lot of history and this fight was tailor-made for the old stylish building.
Celebrity Boxing
Nowadays celebrities come from different directions.
Last week, celebrities who gained fame via social media avenues like YouTube.com, Twitter and Instagram, arrived at the Staples Center in Los Angeles with hands wrapped, gloves on and a license to box professionally.
Their names were not familiar to regular boxing fans, but to millions of youngsters and young adults who do not normally follow boxing, these guys named Logan Paul, KSI and Joshua Brueckner were super stars.
It was a massive hit according to DAZN and Matchroom Boxing, the promoters.
I walked around the arena to take a look at the people arriving to see the boxing card. What I saw were moms and their sons and daughters, groups of girls in their early teens, and pale boys who normally don’t see much sun because they’re usually planted behind a computer playing video games. They all had a blast.
Most of these fans had never seen live boxing and got their first glimpse of prizefighting at a high level when Ronny Rios defended his WBA Gold super bantamweight title against Colombia’s Hugo Berrio. The Santa Ana fighter Rios came out firing thudding body shots that echoed in the arena. You could hear the responses from the new fans who openly expressed their amazement with a roar of applause at the display of power.
It’s one thing to see a fight but a whole new thing to hear power shots bouncing off another human being. Rios pummeled Berrio up and down and eventually knocked out the Colombian with a three-punch combination in the fourth round. Fans were awestruck.
You never forget your first live prizefight. It burns in your memory forever. All of these new fans will never forget watching a live boxing card.
Watching the responses of the new kind of crowd was an experience in itself. Many of these fans will return for more. Their excitement was pure and untainted.
Showtime
A feature documentary visiting the life of Sonny Liston called “Pariah: The Lives and Deaths of Sonny Liston” makes its debut on Friday Nov. 15 on Showtime at 9 p.m. (PT).
Liston was one of the most mysterious and feared heavyweight champions of all time. Read the story by Bernard Fernandez to get a preview of what to expect from the documentary. It’s riveting stuff: https://tss.ib.tv/boxing/featured-boxing-articles-boxing-news-videos-rankings-and-results/61445-from-womb-to-tomb-the-fate-of-sonny-liston-was-seemingly-preordained
Though Liston died 49 years ago in December 1970, he’s still discussed by boxing people especially in Las Vegas where he lived and died.
Fights to Watch (all times Pacific Coast time)
Thurs. DAZN 7 p.m. Mercito Gesta (32-3-2) vs Carlos Morales (19-4-3).
Fri. ESPN+ 12 p.m. Rocky Fielding (27-2) vs Abdallah Paziwapazi (26-6-1).
Fri. Showtime 7:30 p.m. Erik Ortiz (16-0) vs Alberto Palmetta (12-1).
Sat. ESPN+ 12 p.m. Lee McGregor (7-0) vs Kash Farooq (13-0).
Photo credit: Kyte Monroe
Check out more boxing news on video at The Boxing Channel
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