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Lloyd Price, Music, and Boxing (1933-2021)
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Music was the lifeblood of the youth culture when I was young. I came of age during the “Golden Age of Rock and Roll” and expanded my appreciation to other eras. I’ve been fortunate in that the profession I’ve chosen has enabled me to spend time with some of the icons of my youth. Muhammad Ali heads the list. But there have been many others, including some from the world of music.
Over the years, I’ve been privileged to meet Ella Fitzgerald, Harry Belafonte, Little Richard, Chubby Checker, Glen Campbell, Mary Travers, Ramsey Lewis, and others. I also spent time with Lloyd Price. Lloyd died in a longterm care facility in suburban New York on May 3 at age 88. A word of remembrance is in order.
Price was born in Louisiana in 1933 and grew up in the segregated American south. He was one of the early pioneers of rock and roll at a time when major radio stations in the United States wouldn’t play rock and roll by Black recording artists. Nat King Cole and Johnny Mathis were given airtime. But “race music” was forbidden. That gave rise to a phenomenon known as the “white cover” version. A Black artist like Little Richard would write and record a song like Tutti Frutti that received limited exposure. Then Pat Boone or another white singer would release a “socially acceptable” version that might sell a million copies.
In the mid-1950s, a white disk jockey in New York named Alan Freed began playing “race music”. The time was right. The Civil Rights Movement was gathering steam. In February 1959, for the first time ever, a rock and roll song sung by a Black recording artist became the best-selling “pop 45” in the nation. The singer was Lloyd Price.
In 1952 at age 19, Price had written and recorded a song called “Lawdy Miss Clawdy.” In 1958, he updated and recorded a song called Stagger Lee that dated back to 1911. Stagger Lee rocketed to #1 on the Billboard charts in the United States. One year later, Price wrote and recorded Personality which became an international hit.
What does this have to do with boxing?
Price had appeared in small clubs after the release of Lawdy Miss Clawdy. As Stagger Lee rose to the top of the charts, he was booked into the Top Hat Lounge in Louisville, Kentucky. When he arrived at the club, a tall good-looking teenager was waiting outside for him.
“I was on tour,” Price told me years later. “Ali was sixteen years old, sitting outside because he was underage and they wouldn’t let him in. When I got to the lounge, this crazy kid rushed over, saying, ‘Mr. Price, I’m Cassius Marcellus Clay; I’m the Golden Gloves Champion of Louisville, Kentucky; someday I’m gonna be heavyweight champion of the world; I love your music; and I’m gonna be famous like you.’ I just looked at him, and said, ‘Kid, you’re dreaming.’ But we got along. You couldn’t help but like him. The Top Hat Lounge was a popular place, and each time I played there, I saw him. After a while, I started looking for him and bringing him in with me. He had all sorts of questions – about music and traveling, but mostly he wanted to know about girls. There were a lot of things he didn’t know, and he asked me how to make out with girls. He was very sincere about it. I told him, ‘Just be yourself, and the girls will like you.’ Although as part of the lesson, I gave him a couple of dollars and said, ‘Always have some money. That’s the beginning of hanging out with the foxes.’”
Thus began a lifelong friendship.
“You have to remember what America was like at that time,” Price explained later. “In parts of the country, I’m being booked into white clubs. I’m being booked to do white dances. But I can’t stay at the white hotel and I have to go around to the back door if I want a sandwich. I went to some [Nation of Islam] meetings with Ali. For the first time in my life – as a grown man who was a star who had sold millions of records – I heard somebody saying, ‘You are somebody.’ The language gave you such a lift. You left feeling good about yourself. In the end, it wasn’t my thing. But I can understand how Ali got hooked.
“That’s how our friendship started,” Lloyd continued. “Then, after he turned pro, he came to New York and stayed with me at my apartment several times. Right before he fought Doug Jones, I drove him around town to publicize the fight. That was my red Cadillac he was in.”
Price was a savvy businessman. He kept the copyright to most of the songs he wrote and founded several record labels. He’s also the man who introduced Ali to Don King.
“I used to go to Cleveland because my song-writing partner, Harold Logan, lived there,” Lloyd reminisced. “I knew all the people Harold knew and, through him, I got friendly with Don. One day, I was over at Don’s place in the kitchen talking about Muhammad. Don’s daughter Debbie said, ‘I want to meet him.’ It was her birthday. She was about five. So I telephoned Muhammad and he sang Happy Birthday to her over the phone. Then Don got on and started talking. He was strictly a Cleveland man at the time. He didn’t know anything about New York or Chicago or Los Angeles. And he was into numbers, not boxing. But that was the introduction. He and Ali got together – once I think it was – and then Don went to prison. But when he got out, you could see the wheels turning in his mind.”
After King was released from prison, he prevailed upon Price to call Ali and ask if Muhammad would box in a charity exhibition to benefit the Forest City Hospital in Cleveland. Ali did it for free. History suggests that the primary financial beneficiary of the event was King, not the hospital. Later, Price was a key figure in orchestrating the Zaire 74 music festival in Kinshasa held in conjunction with the historic “Rumble in the Jungle” between Ali and George Foreman. And in 1980, he tried his best to talk Ali out of coming out of retirement to fight Larry Holmes.
“I kept thinking about a day I’d spent in New York with Ali and Joe Louis maybe ten years earlier,” Price told me. “Joe had been with me because there was a little bird singing in my band who he liked a lot, and Ali and I had been friends for years. Somehow or other, we got together and they were talking, mostly about boxing. I was listening. They got along well that day, no tension of any kind between them. Ali asked, ‘Joe, tell me something. What happens in the ring when you get old?’ He was asking about Joe’s fight against Rocky Marciano, when Joe was 37 years old with that bald spot in the middle of his head, when he got knocked through the ropes and was counted out. Joe said, ‘Ali, let me tell you something. When I was young and wanted to throw a punch, I could throw it as fast as I wanted. But when I got old, my brain would tell me to do something and my arms just wouldn’t do it.'”
“Don’t fight Holmes,” Price told Ali. “It’s over. Father Time is calling. You’ve got to hear the bell.”
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Price with Ali and Ali’s brother Rahman Ali
“You don’t know nothing about boxing and getting old,” Ali retorted. “You’re a singer, not a fighter.”
Then Price told Ali a story about going out on a national tour in 1963. As a favor to a friend who was trying to break into the music business, he agreed to let one of the friend’s groups open for him. The arrangement lasted until Price realized that the warm-up act was getting more applause than he was. So being a showman, he sent them packing with the request that his friend send him a different opening group.
“Who did you get rid of?” Ali asked.
“Some guys I’d never heard of before,” Price told him. “Smokey Robinson and the Miracles. And the next opening act made me look even worse. The first night they were on, when they finished their set, there was such pandemonium that I told the band to take a ten-minute break before I went out so the audience could calm down and I wouldn’t look bad by comparison.”
“Who were they?”
“Three Black chicks called the Supremes.”
Price then called his friend (who, of course, was Berry Gordy in the process of launching Motown records) and told him to stuff his groups where the sun didn’t shine. “Just send me one guy to open,” he instructed.
Whereupon Berry Gordy sent Marvin Gaye.
“And that was it,” Price told Ali. “I said to myself, ‘I don’t know what these folks have. But whatever it is, I don’t have it.’ So I took myself off the road, bought a club in New York [that he called Turntable], and signed a fifteen-year contract to promote concerts for Motown in Manhattan. I heard the bell.”
Over the years, I saw Lloyd maybe a dozen times. The most memorable of these occasions was a night when he and Ali were guests for dinner at my apartment. After dinner, I put an old LP of Lloyd Price’s Greatest Hits on the turntable and we sang along. There were seven of us. Ali was beginning to have trouble speaking at that time in his life. But that night he sang louder than the rest of us.
The last time I saw Lloyd, he was well into his eighties, thinner than before and walking with a cane. But his voice was clear. There was a gleam in his eye. And his contagious laugh still filled the room. I’m grateful that I had the opportunity to know him.
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – Staredown: Another Year Inside Boxing – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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Bivol Evens the Score with Beterbiev; Parker and Stevenson Win Handily
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It was labeled the best boxing card in history.
That’s up for debate.
And there was some debate as Dmitry Bivol avenged his loss to Artur Beterbiev to become the new undisputed light heavyweight world champion on Saturday by majority decision in a tactical battle.
“He gave me this chance and I appreciate it,” said Bivol of Beterbiev.
Bivol (24-1, 12 KOs) rallied from behind to give Beterbiev (21-1, 20 KOs) his first pro loss in their rematch at a sold out crowd in the Venue Riyadh Season in Riyadh, Saudi Arabia. Like their first encounter the rematch was also very close.
Four months ago, these two faced each other as undefeated light heavyweights. Now, after two furious engagements, both have losses.
Beterbiev was making his first defense as undisputed light heavyweight champion and made adjustments from their first match. This time the Russian fighter who trains in Canada concentrated on a body attack and immediately saw dividends.
For most of the first six rounds it seemed Beterbiev would slowly grind down Bivol until he reached an unsurmountable lead. But despite the momentum he never could truly hurt Bivol or gain separation.
Things turned around in the seventh round as Bivol opened up with combinations to the head and body while slipping Beterbiev’s blows. It was a sudden swing of momentum. But how long could it last?
“It was hard to keep him at the distance. I had to be smarter and punch more clean punches,” said Bivol.
Beterbiev attempted to regain the momentum but Bivol was not allowing it to happen. In the final 10 seconds he opened up with a machine gun combination. Though few of the punches connected it became clear he was not going to allow unclarity.
Using strategic movement Bivol laced quick combinations and immediately departed. Betebiev seemed determined to counter the fleet fighter but was unsuccessful for much of the second half of the fight.
Around the 10th round Beterbiev stepped on the gas with the same formula of working the body and head. It gave Bivol pause but he still unleashed quick combos to keep from being overrun.
Bivol connected with combinations and Beterbiev connected with single body and head shots. It was going to be tough for the referees to decide which attack they preferred. After 12 rounds with no knockdowns one judge saw it a draw at 114-114. But two others saw Bivol the winner 116-112, 115-113.
“I was better. I was pushing myself more, I was lighter. I just wanted to win so much today,” said Bivol.
Beterbiev was gracious in defeat.
“Congratulations to Bivol’s team” said Beterbiev. “I think this fight was better than the first fight.”
After the match it was discussed that an effort to make a third fight is a strong possibility.
Heavyweight KO by Parker
Joseph Parker (36-3, 24 KOs) once again proved he could be the best heavyweight without a world title in knocking out the feared Martin Bakole (21-2, 16 KOs) to retain his WBO interim title. It was quick and decisive.
“Catch him when he is coming in,” said Parker, 33, about his plan.
After original foe IBF heavyweight titlist Daniel Dubois was forced to withdraw due to illness, Bakole willingly accepted the match with only two days’ notice. Many experts and fans around the world were surprised and excited Parker accepted the match.
Ever since Parker lost to Joe Joyce in 2022, the New Zealander has proven to be vastly improved with wins over Deontay Wilder and Zhilei Zhang. Now you can add Bakole to the list of conquests.
Bakole, 33, was coming off an impressive knockout win last July and posed a serious threat if he connected with a punch. The quick-handed Bakole at 310 pounds and a two-inch height advantage is always dangerous.
In the first round Parker was wary of the fighter from the Democratic Republic of the Congo. He kept his range and moved around the ring looking to poke a jab and move. Bakole caught him twice with blows and Parker retaliated.
It proved to be a very important test.
Parker refrained from moving and instead moved inside range of the big African fighter. Both exchanged liberally with Bakole connecting with an uppercut and Parker an overhand right.
Bakole shook his head at the blow he absorbed.
Both re-engaged and fired simultaneously. Parker’s right connected to the top of the head of Bakole who shuddered and stumbled and down he went and could not beat the count. The referee stopped the heavyweight fight at 2:17 of the second round. Parker retains his interim title by knockout.
“I’m strong, I’m healthy, I’m sharp,” said Parker. “I had to be patient.”
Shakur Wins
Despite an injured left hand southpaw WBC lightweight titlist Shakur Stevenson (23-0, 11 KOs) won by stoppage over late replacement Josh Padley (15-1, 6 KOs). It was an impressive accomplishment.
Often criticized for his lack of action and safety-first style, Stevenson was supposed to fight undefeated Floyd Schofield who pulled out due to illness. In stepped British lightweight Padley who had nothing to lose.
Padley was never hesitant to engage with the super-quick Stevenson and despite the lightning-quick combos by the champion, the British challenger exchanged liberally. It just wasn’t enough.
Even when Stevenson injured his left hand during an exchange in the sixth round, Padley just couldn’t take advantage. The speedy southpaw kept shooting the right jabs and ripping off right hooks. At the end of the sixth Stevenson briefly switched to a right-handed fighting style.
Stevenson used his right jabs and hooks to perfection. Double right hooks to the head and body seemed to affect the British challenger. A clean left to the body of Padley sent him to the floor for the count in the ninth round. It was a surprising knockdown due to his injured left. Padley got up and the fight resumed. Stevenson unloaded with right hooks to the body and down went the British fighter once again. He got up and tried to fight his way out but was met with another left to the body and down he went a third time. Padley’s corner tossed in a white towel to signify surrender. The referee stopped the fight at the end of the round. Stevenson scored his 11th knockout win.
Photo credit: Mark Robinson / Matchroom
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Early Results from Riyadh where Hamzah Sheeraz was Awarded a Gift Draw
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After two 6-round appetizers, British light heavyweights Joshua Buatsi and Callum Smith got the show rolling with a lusty 12-round skirmish. Things went south in the middle of the seven-fight main card when WBC middleweight champion Carlos Adames locked horns with challenger Hamzah Sheeraz. This was a drab fight owing to a milquetoast performance by the favored Sheeraz.
Heading in, the lanky six-foot-three Sheeraz, whose physique is mindful of a young Thomas Hearns, was undefeated in 21 fights. Having stopped five of his last six opponents in two rounds or less, the 25-year-old Englishman was touted as the next big thing in the middleweight division. However, he fought off his back foot the entire contest, reluctant to let his hands go, and Adames kept his title when the bout was scored a draw.
Sheeraz had the crowd in his corner and two of the judges scored the match with their ears. Their tallies were 115-114 for Sheeraz and 114-114. The third judge had it 118-110 for Adames, the 30-year old Dominican, now 24-1-1, who had Ismael Salas in his corner.
Ortiz-Madrimov
Super welterweight Vergil Ortiz Jr, knocked out his first 21 opponents, begging the question of how he would react when he finally faced adversity. He showed his mettle in August of last year when he went a sizzling 12 rounds with fellow knockout artist Serhii Bohachuk, winning a hard-fought decision. Tonight he added another feather in his cap with a 12-round unanimous decision over Ismail Madrimov, prevailing on scores of 117-111 and 115-113 twice.
Ortiz won by adhering tight to Robert Garcia’s game plan. The elusive Madrimov, who bounces around the ring like the energizer bunny, won the early rounds. But eventually Ortiz was able to cut the ring off and turned the tide in his favor by landing the harder punches. It was the second straight loss for Madrimov (10-2-1), a decorated amateur who had lost a close but unanimous decision to Terence Crawford in his previous bout.
Kabayel-Zhang
No heavyweight has made greater gains in the last 15 months than Agit Kabayel. The German of Kurdish descent, whose specialty is body punching, made his third straight appearance in Riyadh tonight and, like in the previous two, fashioned a knockout. Today, although out-weighed by more than 40 pounds, he did away with Zhilei “Big Bang” Zhang in the sixth round.
It didn’t start out well for Kabayel. The New Jersey-based, six-foot-six Zhang, a two-time Olympian for China, started fast and plainly won the opening round. Kabayel beat him to the punch from that point on, save for one moment when Zhang put him on the canvas with a straight left hand.
That happened in the fifth round, but by the end of the frame, the 41-year-old Zhang was conspicuously gassed. The end for the big fellow came at the 2:29 mark of round six when he couldn’t beat the count after crumbling to the canvas in a delayed reaction after taking a hard punch to his flabby midsection.
Kabayel remains undefeated at 26-0 (18 KOs). Zhang (27-3-1) hadn’t previously been stopped.
Smith-Buatsi
The all-British showdown between light heavyweights Joshua Buatsi and Callum Smith was a grueling, fan-friendly affair. A former 168-pound world title-holder, Smith, 34, won hard-earned unanimous decision, prevailing on scores of 115-113, 116-112, and a ludicrous 119-110.
There were no knockdowns, but Liverpool’s Smith, who advanced to 31-2 (22) finished the contest with a bad gash in the corner of his right eye. It was the first pro loss for Buatsi (19-1), an Olympic bronze medalist who entered the contest a small favorite and was the defending “interim” title-holder.
This contest was also a battle of wits between two of America’s most prominent trainers, Buddy McGirt (Smith) and Virgil Hunter (Buatsi).
Check back shortly for David Avila’s wrap-up of the last three fights.
Photo credit: Mark Robinson / Matchroom
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Cain Sandoval KOs Mark Bernaldez in the Featured Bout at Santa Ynez
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Northern California’s Cain Sandoval remained undefeated with a knockout win over Mark Bernaldez in a super lightweight battle on Friday on a 360 Promotions card.
Sandoval (15-0, 13 KOs) of Sacramento needed four rounds to figure out tough Filipino fighter Bernaldez (25-7, 14 KOs) in front of a packed crowd at Chumash Casino in Santa Ynez.
Bernaldez had gone eight rounds against Mexico’s very tough Oscar Duarte. He showed no fear for Sandoval’s reputed power and both fired bombs at each other from the second round on.
Things turned in favor of Sandoval when he targeted the body and soon had Bernaldez in retreat. It was apparent Sandoval had discovered a weakness.
In the beginning of the fourth Sandoval fired a stiff jab to the body that buckled Bernaldez but he did not go down. And when both resumed in firing position Sandoval connected with an overhand right and down went the Filipino fighter. He was counted out by referee Rudy Barragan at 34 seconds of the round.
“I’m surprised he took my jab to the body. I respect that. I have a knockout and I’m happy about that,” Sandoval said.
Other Bouts
Popular female fighter Lupe Medina (9-0) remained undefeated with a solid victory over the determined Agustina Vazquez (4-3-2) by unanimous decision after eight rounds in a minimumweight fight between Southern Californians.
Early on Vazquez gave Medina trouble disrupting her patter with solid jabs. And when Medina overloaded with combination punches, she was laced with counters from Vazquez during the first four rounds.
Things turned around in the fifth round as Medina used a jab to keep Vazquez at a preferred distance. And when she attacked it was no more than two-punch combination and maintaining a distance.
Vazquez proved determined but discovered clinching was not a good idea as Medina took advantage and overran her with blows. Still, Vazquez looked solid. All three judges saw it 79-73 for Medina.
A battle between Southern Californian’s saw Compton’s Christopher Rios (11-2) put on the pressure all eight rounds against Eastvale’s Daniel Barrera (8-1-1) and emerged the winner by majority decision in a flyweight battle.
It was Barrera’s first loss as a pro. He never could discover how to stay off the ropes and that proved his downfall. Neither fighter was knocked down but one judge saw it 76-76, and two others 79-73 for Rios.
In a welterweight fight Gor Yeritsyan (20-1,16 KOs) scorched Luis Ramos (23-7) with a 12-punch combination the sent him to the mat in the second round. After Ramos beat the count he was met with an eight punch volley and the fight was stopped at 2:11 of the second round by knockout.
Super feather prospect Abel Mejia (7-0, 5 KOs) floored Alfredo Diaz (9-12) in the fifth round but found the Mexican fighter to be very durable in their six-round fight. Mejia caught Diaz with a left hook in the fifth round for a knockdown. But the fight resumed with all three judges scoring it 60-53 for Mejia who fights out of El Modena, Calif.
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