Lloyd Price, Music, and Boxing (1933-2021)

Published

4 years ago

May 11, 2021

Music was the lifeblood of the youth culture when I was young. I came of age during the “Golden Age of Rock and Roll” and expanded my appreciation to other eras. I’ve been fortunate in that the profession I’ve chosen has enabled me to spend time with some of the icons of my youth. Muhammad Ali heads the list. But there have been many others, including some from the world of music.

Over the years, I’ve been privileged to meet Ella Fitzgerald, Harry Belafonte, Little Richard, Chubby Checker, Glen Campbell, Mary Travers, Ramsey Lewis, and others. I also spent time with Lloyd Price. Lloyd died in a longterm care facility in suburban New York on May 3 at age 88. A word of remembrance is in order.

Price was born in Louisiana in 1933 and grew up in the segregated American south. He was one of the early pioneers of rock and roll at a time when major radio stations in the United States wouldn’t play rock and roll by Black recording artists. Nat King Cole and Johnny Mathis were given airtime. But “race music” was forbidden. That gave rise to a phenomenon known as the “white cover” version. A Black artist like Little Richard would write and record a song like Tutti Frutti that received limited exposure. Then Pat Boone or another white singer would release a “socially acceptable” version that might sell a million copies.

In the mid-1950s, a white disk jockey in New York named Alan Freed began playing “race music”. The time was right. The Civil Rights Movement was gathering steam. In February 1959, for the first time ever, a rock and roll song sung by a Black recording artist became the best-selling “pop 45” in the nation. The singer was Lloyd Price.

In 1952 at age 19, Price had written and recorded a song called “Lawdy Miss Clawdy.” In 1958, he updated and recorded a song called Stagger Lee that dated back to 1911. Stagger Lee rocketed to #1 on the Billboard charts in the United States. One year later, Price wrote and recorded Personality which became an international hit.

What does this have to do with boxing?

Price had appeared in small clubs after the release of Lawdy Miss Clawdy. As Stagger Lee rose to the top of the charts, he was booked into the Top Hat Lounge in Louisville, Kentucky. When he arrived at the club, a tall good-looking teenager was waiting outside for him.

“I was on tour,” Price told me years later. “Ali was sixteen years old, sitting outside because he was underage and they wouldn’t let him in. When I got to the lounge, this crazy kid rushed over, saying, ‘Mr. Price, I’m Cassius Marcellus Clay; I’m the Golden Gloves Champion of Louisville, Kentucky; someday I’m gonna be heavyweight champion of the world; I love your music; and I’m gonna be famous like you.’ I just looked at him, and said, ‘Kid, you’re dreaming.’ But we got along. You couldn’t help but like him. The Top Hat Lounge was a popular place, and each time I played there, I saw him. After a while, I started looking for him and bringing him in with me. He had all sorts of questions – about music and traveling, but mostly he wanted to know about girls. There were a lot of things he didn’t know, and he asked me how to make out with girls. He was very sincere about it. I told him, ‘Just be yourself, and the girls will like you.’ Although as part of the lesson, I gave him a couple of dollars and said, ‘Always have some money. That’s the beginning of hanging out with the foxes.’”

Thus began a lifelong friendship.

“You have to remember what America was like at that time,” Price explained later. “In parts of the country, I’m being booked into white clubs. I’m being booked to do white dances. But I can’t stay at the white hotel and I have to go around to the back door if I want a sandwich. I went to some [Nation of Islam] meetings with Ali. For the first time in my life – as a grown man who was a star who had sold millions of records – I heard somebody saying, ‘You are somebody.’ The language gave you such a lift. You left feeling good about yourself. In the end, it wasn’t my thing. But I can understand how Ali got hooked.

“That’s how our friendship started,” Lloyd continued. “Then, after he turned pro, he came to New York and stayed with me at my apartment several times. Right before he fought Doug Jones, I drove him around town to publicize the fight. That was my red Cadillac he was in.”

Price was a savvy businessman. He kept the copyright to most of the songs he wrote and founded several record labels. He’s also the man who introduced Ali to Don King.

“I used to go to Cleveland because my song-writing partner, Harold Logan, lived there,” Lloyd reminisced. “I knew all the people Harold knew and, through him, I got friendly with Don. One day, I was over at Don’s place in the kitchen talking about Muhammad. Don’s daughter Debbie said, ‘I want to meet him.’ It was her birthday. She was about five. So I telephoned Muhammad and he sang Happy Birthday to her over the phone. Then Don got on and started talking. He was strictly a Cleveland man at the time. He didn’t know anything about New York or Chicago or Los Angeles. And he was into numbers, not boxing. But that was the introduction. He and Ali got together – once I think it was – and then Don went to prison. But when he got out, you could see the wheels turning in his mind.”

After King was released from prison, he prevailed upon Price to call Ali and ask if Muhammad would box in a charity exhibition to benefit the Forest City Hospital in Cleveland. Ali did it for free. History suggests that the primary financial beneficiary of the event was King, not the hospital. Later, Price was a key figure in orchestrating the Zaire 74 music festival in Kinshasa held in conjunction with the historic “Rumble in the Jungle” between Ali and George Foreman. And in 1980, he tried his best to talk Ali out of coming out of retirement to fight Larry Holmes.

“I kept thinking about a day I’d spent in New York with Ali and Joe Louis maybe ten years earlier,” Price told me. “Joe had been with me because there was a little bird singing in my band who he liked a lot, and Ali and I had been friends for years. Somehow or other, we got together and they were talking, mostly about boxing. I was listening. They got along well that day, no tension of any kind between them. Ali asked, ‘Joe, tell me something. What happens in the ring when you get old?’ He was asking about Joe’s fight against Rocky Marciano, when Joe was 37 years old with that bald spot in the middle of his head, when he got knocked through the ropes and was counted out. Joe said, ‘Ali, let me tell you something. When I was young and wanted to throw a punch, I could throw it as fast as I wanted. But when I got old, my brain would tell me to do something and my arms just wouldn’t do it.'”

“Don’t fight Holmes,” Price told Ali. “It’s over. Father Time is calling. You’ve got to hear the bell.”

Price with Ali and Ali’s brother Rahman Ali

“You don’t know nothing about boxing and getting old,” Ali retorted. “You’re a singer, not a fighter.”

Then Price told Ali a story about going out on a national tour in 1963. As a favor to a friend who was trying to break into the music business, he agreed to let one of the friend’s groups open for him. The arrangement lasted until Price realized that the warm-up act was getting more applause than he was. So being a showman, he sent them packing with the request that his friend send him a different opening group.

“Who did you get rid of?” Ali asked.

“Some guys I’d never heard of before,” Price told him. “Smokey Robinson and the Miracles. And the next opening act made me look even worse. The first night they were on, when they finished their set, there was such pandemonium that I told the band to take a ten-minute break before I went out so the audience could calm down and I wouldn’t look bad by comparison.”

“Who were they?”

“Three Black chicks called the Supremes.”

Price then called his friend (who, of course, was Berry Gordy in the process of launching Motown records) and told him to stuff his groups where the sun didn’t shine. “Just send me one guy to open,” he instructed.

Whereupon Berry Gordy sent Marvin Gaye.

“And that was it,” Price told Ali. “I said to myself, ‘I don’t know what these folks have. But whatever it is, I don’t have it.’ So I took myself off the road, bought a club in New York [that he called Turntable], and signed a fifteen-year contract to promote concerts for Motown in Manhattan. I heard the bell.”

Over the years, I saw Lloyd maybe a dozen times. The most memorable of these occasions was a night when he and Ali were guests for dinner at my apartment. After dinner, I put an old LP of Lloyd Price’s Greatest Hits on the turntable and we sang along. There were seven of us. Ali was beginning to have trouble speaking at that time in his life. But that night he sang louder than the rest of us.

The last time I saw Lloyd, he was well into his eighties, thinner than before and walking with a cane. But his voice was clear. There was a gleam in his eye. And his contagious laugh still filled the room. I’m grateful that I had the opportunity to know him.

Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – Staredown: Another Year Inside Boxing – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.

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Thomas Hauser

Thomas Hauser is the author of 52 books. In 2005, he was honored by the Boxing Writers Association of America, which bestowed the Nat Fleischer Award for career excellence in boxing journalism upon him. He was the first Internet writer ever to receive that award. In 2019, Hauser was chosen for boxing's highest honor: induction into the International Boxing Hall of Fame. Lennox Lewis has observed, “A hundred years from now, if people want to learn about boxing in this era, they’ll read Thomas Hauser.”

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Skylar Lacy Blocked for Lamar Jackson before Making his Mark in Boxing

Published

1 day ago

January 19, 2025

Arne K. Lang

Skylar-Lacy-Blocked-for-Lamar-Jackson-Before-Making-his-Mark-in-Boxing

Skylar Lacy, a six-foot-seven heavyweight, returns to the ring on Sunday, Feb. 2, opposing Brandon Moore on a card in Flint, Michigan, airing worldwide on DAZN.

As this is being written, the bookmakers hadn’t yet posted a line on the bout, but one couldn’t be accused of false coloring by calling the 10-round contest a 50/50 fight. And if his frustrating history is any guide, Lacy will have another draw appended to his record or come out on the wrong side of a split decision.

This should not be construed as a tip to wager on Moore. “Close fights just don’t seem to go my way,” says the boxer who played alongside future multi-year NFL MVP Lamar Jackson at the University of Louisville.

A 2021 National Golden Gloves champion, Skylar Lacy came up short in his final amateur bout, losing a split decision to future U.S. Olympian Joshua Edwards. His last Team Combat League assignment resulted in another loss by split decision and he was held to a draw in both instances when stepping up in class as a pro. “In my mind, I’m still undefeated,” says Lacy (8-0-2, 6 KOs). “No one has ever kicked my ass.”

Lacy was the B-side in both of those draws, the first coming in a 6-rounder against Top Rank fighter Antonio Mireles on a Top Rank show in Lake Tahoe, Nevada, and the second in an 8-rounder against George Arias, a Lou DiBella fighter on a DiBella-promoted card in Philadelphia.

Lacy had the Mireles fight in hand when he faded in the homestretch. The altitude was a factor. Lake Tahoe, Nevada (officially Stateline) sits 6,225 feet above sea level. The fight with Arias took an opposite tack. Lacy came on strong after a slow start to stave off defeat.

Skylar will be the B-side once again in Michigan. The card’s promoter, former world title challenger Dmitriy Salita, inked Brandon Moore (16-1, 10 KOs) in January. “A capable American heavyweight with charisma, athleticism and skills is rare in today’s day and age. Brandon has got all these ingredients…”, said Salita in the press release announcing the signing. (Salita has an option on Skylar Lacy’s next pro fight in the event that Skylar should win, but the promoter has a larger investment in Moore who was previously signed to Top Rank, a multi-fight deal that evaporated after only one fight.)

Both Lacy and Moore excelled in other sports. The six-foot-six Moore was an outstanding basketball player in high school in Fort Lauderdale and at the NAIA level in college. Lacy was an all-state football lineman in Indiana before going on to the University of Louisville where he started as an offensive guard as a redshirt sophomore, blocking for freshman phenom Lamar Jackson. “Lamar was hard-working and humble,” says Lacy about the player who is now one of the world’s highest-paid professional athletes.

When Lacy committed to Louisville, the head coach was Charlie Strong who went on to become the head coach at the University of Texas. Lacy was never comfortable with Strong’s successor Bobby Petrino and transferred to San Jose State. Having earned his degree in only three years (a BA in communications) he was eligible immediately but never played a down because of injuries.

Returning to Indianapolis where he was raised by his truck dispatcher father, a single parent, Lacy gravitated to Pat McPherson’s IBG (Indy Boxing and Grappling) Gym on the city’s east side where he was the rare college graduate pounding the bags alongside at-risk kids from the city’s poorer neighborhoods.

Lacy built a 12-6 record across his two seasons in Team Combat League while representing the Las Vegas Hustle (2023) and the Boston Butchers (2024).

For the uninitiated, a Team Combat League (TCL) event typically consists of 24 fights, each consisting of one three-minute round. The concept finds no favor with traditionalists, but Lacy is a fan. It’s an incentive for professional boxers to keep in shape between bouts without disturbing their professional record and, notes Lacy, it’s useful in exposing a competitor to different styles.

“It paid the bills and kept me from just sitting around the house,” says Lacy whose 12-6 record was forged against 13 different opponents.

As a sparring partner, Lacy has shared the ring with some of the top heavyweights of his generation, e.g., Tyson Fury, Anthony Joshua and Dillian Whyte. He was one of Fury’s regular sparring partners during the Gypsy King’s trilogy with Deontay Wilder. He worked with Joshua at Derrick James’ gym in Dallas and at Ben Davison’s gym in England, helping Joshua prepare for his date in Saudi Arabia with Francis Ngannou and had previously sparred with Ngannou at the UFC Performance Center in Las Vegas. Skylar names traveling to new places as one of his hobbies and he got to scratch that itch when he joined Whyte’s camp in Portugal.

As to the hardest puncher he ever faced, he has no hesitation: “Ngannou,” he says. “I negotiated a nice price to spend a week in his camp and the first time he hit me I knew I should have asked for more.”

Lacy is confident that having shared the ring with some of the sport’s elite heavyweights will get him over the hump in what will be his first 10-rounder (Brandon Moore has never had to fight beyond eight rounds, having won his three 10-rounders inside the distance). Lacy vs. Moore is the co-feature to Claressa Shields’ homecoming fight with Danielle Perkins. Shields, basking in the favorable reviews accorded the big-screen biopic based on her first Olympic journey (“The Fire Inside”) will attempt to capture a title in yet another weight class at the expense of the 42-year-old Perkins, a former professional basketball player.

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Mizuki Hiruta Dominates in her U.S. Debut and Omar Trinidad Wins Too at Commerce

Published

3 days ago

January 18, 2025

David A. Avila

Mizuki-Hiruta-Dominates-in-her-U.S.-Debut-and-Trinidad-Wins-Too-at-Commerce

Japan’s Mizuki Hiruta smashed through Mexico’s Maribel Ramirez with ease in winning by technical decision and local hero Omar Trinidad continued his assault on the featherweight division on Friday.

Hiruta (7-0, 2 KOs), who prefers to be called “Mimi,” made her American debut with an impressive performance against Mexican veteran Maribel Ramirez (15-11-4) and retained the WBO super flyweight world title by unanimous decision at Commerce Casino in Commerce, Calif.

The pink-haired Japanese southpaw champion quickly proved to be quicker, stronger and even better than advertised. In the opening round Ramirez landed on the floor twice after throwing errant blows. On one instance, it could have been ruled a knockdown but it was not a convincing blow.

In the second round, Ramirez again attacked and again was met with a Hiruta check right hook and down went the Mexican. This time referee Ray Corona gave the eight-count and the fight resumed.

It was Hiruta’s third title defense but this time it was on American soil. She seemed nervous by the prospect of getting a favorable review from the more than 700 fans inside the casino tent.

For more than a year Hiruta has been training off and on with Manny Robles in the L.A. area. Now that she has a visa, she has spent considerable time this year learning the tricks of the trade. They proved explosively effective.

Though Mexico City’s Ramirez has considerable experience against world champions, she discovered that Hiruta was not easy to hit. Often, the Japanese champion would slip and counter with precision.

It was an impressive American debut, though the fight was stopped in the eighth round after a collision of heads. The scores were tallied and all three saw Hiruta the winner by scores of 80-71 twice and 79-72.

“I’m so happy. I could have done much more,” said Hiruta through interpreter Yuriko Miyata. “I wanted to do more things that Manny Robles taught me.”

Trinidad Wins Too

Omar Trinidad (18-0-1, 13 KOs) discovered that challenger Mike Plania (31-5, 18 KOs) has a very good chin and staying power. But over 10 rounds Trinidad proved to be too fast and too busy for the Filipino challenger.

Immediately it was evident that the East L.A. featherweight was too quick and too busy for Plania who preferred a counter-puncher attack that never worked.

“He was strong,” said Trinidad. “He took everything.”

After 10 redundant rounds all three judges scored for Trinidad 100-90 twice and 99-91. He retains the WBC Continental Americas title.

Other Bouts

Ali Akhmedov (23-1, 17 KOs) blasted out Malcolm Jones (17-5-1) in less than two rounds. A dozen punches by Akhmedov forced referee Thomas Taylor to stop the super middleweight fight.

Iyana “Roxy” Verduzco (3-0) bloodied Lindsey Ellis in the first round and continued the speedy assault in the next two rounds. Referee Ray Corona saw enough and stopped the fight in favor of Verduzco at 1:34 of the third round.

Gloria Munguilla (7-1) and Brook Sibrian (5-2) lit up the boxing ring with a nonstop clash for eight rounds in their light flyweight fight. Munguilla proved effective with a slip-and-counter attack. Sibrian adjusted and made the fight closer in the last four rounds but all three judges favored Munguilla.

More Winners

Joshua Anton, Tayden Beltran, Adan Palma, and Alexander Gueche all won their bouts.

Photos credit: Al Applerose

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Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Published

5 days ago

January 16, 2025

David A. Avila

Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Best wishes to the survivors of the Los Angeles wildfires that took place last week and are still ongoing in small locales.

Most of the heavy damage took place in the western part of L.A. near the ocean due to Santa Ana winds. Another very hot spot was in Altadena just north of the Rose Bowl. It was a horrific tragedy.

Hopefully the worst is over.

Pro boxing returns with 360 Boxing Promotions spotlighting East L.A.’s Omar Trinidad (17-0-1, 13 KOs) defending a regional featherweight title against Mike Plania (31-4, 18 KOs) on Friday, Jan. 17, at the Commerce Casino in Commerce, Calif.

“I’m the king of L.A. boxing and I’ll be ready to put on a show headlining again in the main event. This is my year, I’m ready to challenge and defeat any of the featherweight world champions,” said Trinidad.

UFC Fight Pass will stream the Hollywood Night fight card that includes a female world championship fight and other intriguing match-ups.

Tom Loeffler heads 360 Promotions and once again comes full force with a hot prospect in Trinidad. If you’re not familiar with Loeffler’s history of success, he introduced America to Oleksandr Usyk, Gennady “GGG” Golovkin and the brothers Wladimir and Vitaly Kltischko.

“We’ve got a wealth of international talent and local favorites to kick off our 2025 in grand style,” said Loeffler.

He knows talent.

Trinidad hails from the Boyle Heights area of East L.A. near the Los Angeles riverbed. Several fighters from the past came from that exact area including the first Golden Boy, Art Aragon.

Aragon was a huge gate attraction during the late 1940s until 1960. He was known as a lady’s man and dated several Hollywood starlets in his time. Though he never won a world title he did fight world champions Carmen Basilio, Jimmy Carter and Lauro Salas. He was more or less the king of the Olympic Auditorium and Los Angeles boxing during his career.

Other famous boxers from the Boyle Heights area were notorious gangster Mickey Cohen and former world champion Joey Olivo.

Can Trinidad reach world title status?

Facing Trinidad will be Filipino fighter Plania who’s knocked off a couple of prospects during his career including Joshua “Don’t Blink” Greer and Giovanni Gutierrez. The fighter from General Santos in the Philippines can crack and hold his own in the boxing ring.

It’s a very strong fight card and includes WBO world titlist Mizuki Hiruta of Japan who defends the super flyweight title against Mexican veteran Maribel Ramirez. It’s a tough matchup for Hiruta who makes her American debut. You can’t miss her with that pink hair and she has all the physical tools to make a splash in this country.

Mizukii Hiruta

Two other female bouts are also planned, including light flyweight banger L.A.’s Gloria Munguilla (6-1) against Coachella’s Brook Sibrian (5-1) in a match set for six rounds. Both are talented fighters. Another female fight includes super featherweights Iyana “Right Hook Roxy” Verduzco (2-0) versus Lindsey Ellis (2-1) in another six-rounder. Ellis can crack with all her wins coming via knockout. Verduzco is a multi-national titlist as an amateur.

Others scheduled to perform are Ali Akhmedov, Joshua Anton, Adan Palma and more.

Doors open at 4:30 p.m.

Boxing and the Media

The sport of professional boxing is currently in flux. It’s always in flux but no matter what people may say or write, boxing will survive.

Whether you like Jake Paul or not, he proved boxing has worldwide appeal with monstrous success in his last show. He has media companies looking at the numbers and imagining what they can do with the sport.

Sure, UFC is negotiating a massive billion dollar deal with media companies, as is WWE, both are very similar in that they provide combat entertainment. You don’t need to know the champions because they really don’t matter. Its about the attractions.

Boxing is different. The good champions last and build a following that endures even beyond their careers a la Mike Tyson.

MMA can’t provide that longevity, but it does provide entertainment.

Currently, there is talk of establishing a boxing league again. It’s been done over and over but we shall see if it sticks this time.

Pro boxing is the true warrior’s path and that means a solo adventure. It’s a one-on-one sport and that appeals to people everywhere. It’s the oldest sport that can be traced to prehistoric times. You don’t need classes in Brazilian Jiujitsu, judo, kick boxing or wrestling. Just show up in a boxing gym and they can put you to work.

It’s a poor person’s path that can lead to better things and most importantly discipline.

Photos credit: Lina Baker

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