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Ruben Villa, the Pride of Salinas, Returns to the Ring on Friday

Ruben Villa, the Pride of Salinas, Returns to the Ring on Friday
Top Rank Boxing will be in Corpus Christi, Texas, this coming Friday with a show headlined by an IBF world featherweight title fight between defending champion Luis Alberto Lopez and former world title challenger Joet Gonzalez. Mexicali’s Lopez brings an 11-fight winning streak punctuated by a career-best win in his last start, a five-round demolition of Michael Conlan in hostile Belfast.
Ruben Villa IV, the last man to defeat Lopez, appears on the undercard. Villa (20-1, 7 KOs) won a comprehensive 10-round decision over Luis Alberto Lopez in May of 2019 on a Ken Thompson card in Corona, California.
In his amateur days, Villa, 26, defeated such notables as Devin Haney and Gary Antonio Russell and split four fights with Shakur Stevenson. He turned pro after his second loss to Shakur at the 2016 U.S. Olympic Trials.
Despite his strong amateur pedigree, none of the sport’s top promoters were interested in signing him. The aforementioned Thompson, a Southern California promoter with a knack for finding diamonds in the rough, gave Villa his start and was affiliated with him until early this year when Top Rank negotiated a buy-out and brought Villa into the Top Rank fold with a multi-fight contract.
Villa, however, had previously fought on a Top Rank show. In his nineteenth pro fight, he was thrust against Emanuel Navarrete at the MGM Grand Bubble with the WBO world featherweight title on the line.
Villa came out second-best, but there was no shame in losing to Navarrete, a sure-shot Future Hall of Famer currently riding a 33-fight winning streak, and Ruben acquitted himself well in defeat. Knocked down in the opening frame and again in round four, Villa came on strong in the late rounds, losing by only 2 points on two of the scorecards and by 4 points on the other.
We caught up with Villa last Friday as he was wrapping up a four-week training camp in Las Vegas and asked him what he took away from that experience. “It was my first 12-rounder,” he said, “and I learned I belonged with the top guys in the division. Even though I was knocked down twice, I was able to come back and keep pressuring him.”
An affable, well-spoken young man (in person more understated than in his publicity photo), Ruben Villa hails from Salinas, a city of about 170,000 in California’s sprawling Monterey County. In the County of Monterey, there are pockets of great wealth, notably along the coastline in communities like Pebble Beach. Salinas, which builds itself as the “Salad Bowl of the World,” is a world apart.
Eighty percent of the inhabitants of Salinas are Hispanic, the highest percentage of any city in California. Per Wikipedia, more than a third of the students at the high school from which Ruben graduated live below the poverty line.
Ruben IV is the second-oldest of five children and the only boy in the family. When he was five years old, his father, a big boxing fan, took him to a local boxing gym and young Ruben took to the sport like a duck to water. When he’s not working up a sweat, he likes to watch tapes of fighters he admires. Asked to name his favorites, he rattles off the names of Manny Pacquiao, Vasyl Lomachenko, and Juan Manuel Marquez. Before heading off to the gym on this particular morning, he watched a tape of Marquez’s 2010 battle with Michael Katsidis.
Akin to former 140-pound title-holder Jose Carlos Ramirez, who put the California agricultural town of Avenal on the boxing map while calling attention to the plight of farm workers, Villa, whose grandparents both worked in the strawberry fields, has become a local hero, celebrated not only for his ring exploits but for his good deeds. On July 24, 2020, the Monterey County Board of Supervisors held a day in his honor at which the boxer was recognized for his ring achievements and his community work. During the 2019 Christmas holiday season, he helped organize a food drive for the homeless and he has volunteered his time to assist farmworkers impacted by the Covid epidemic and by wildfires that turned the sky brown, making their jobs more hazardous to their health.
Even before receiving this honor, it was Villa’s custom to show his pride in his community by sporting a reference to Salinas on his boxing shorts.
Villa took his loss to Emanuel Navarrete in stride. “It wasn’t our time,” he says. He is 2-0 since that setback, winning both bouts by stoppage, and looks upon Friday’s match against Colombia native Brandon Valdes (15-3) as an opportunity to build more momentum toward a second title shot, perhaps a rematch with red-hot Luis Alberto Lopez.
The Villa-Valdes fight on Friday will air on ESPN+. The main card on the ESPN platform is slated to start at 10 pm ET/7 pm PT.
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Price Conquers Jonas on an All-Female Card at Royal Albert Hall

Ben Shalom’s BOXXER Promotions was at London’s historic Royal Albert Hall tonight with an all-female card topped by a welterweight unification fight between WBC/IBF belt-holder Natasha Jonas and WBA champion Lauren Price.
Liverpool’s Jonas, who turns 41 in June, has had a sterling career, but Father Time has caught up with her. The 30-year-old Price, an Olympic gold medalist, had faster hands, faster feet, and hit harder. The classy Jonas (16-3-1) acknowledged as much in her post-fight interview: “She beat me to the punch every time.”
The scores were 100-90, 98-92, and 98-93.
In advancing her record to 9-0 (2), Price built a strong case that she is the best fighter to come down the pike from Wales since Joe Calzaghe. As for her next bout, she hopes to fight the winner of the March 29 rematch in Las Vegas between Mikaela Mayer and Sandy Ryan. That match, with all of the meaningful welterweight hardware at stake, would be a hot ticket item if potted in Cardiff.
Semi-wind-up
Caroline Dubois staved off a late rally to successfully defend her WBC lightweight title with a majority decision over South Korea’s spunky Bo Mi Re Shin. The judges had it 98-92, 98-93, and 95-95. Although the 95-95 tally by the Korean judge was quite a stretch, Shin performed far better than the odds – Dubois was a consensus 35/1 favorite — portended.
Dubois, a 24-year-old Londoner trained by Shane McGuigan, is the sister of IBF heavyweight title-holder Daniel Dubois. Reportedly 36-3 as an amateur, she advanced her pro record to 11-0-1 (5). Heading in, Shin (18-3-3) had won nine of her previous 10 with the lone setback coming via split decision in a robust fight with Belgium’s Delfine Persoon in Belgium.
Other Bouts of Note
Kariss Artingstall returned to the ring after a 14-month absence and scored a unanimous decision over former amateur rival Raven Chapman. The scores were 98-91, 97-92, 96-93.
The prize for Artingstall, who happens to be Lauren Price’s partner, was the inaugural British female featherweight title and a potential rematch with Skye Nicolson who would relish the chance to avenge her last defeat, a loss by split decision to Attingstall in the quarterfinals of the Tokyo Olympics. Nicolson, who was part of tonight’s broadcast team, defends her title later this month in Sydney against Florida’s Tiara Brown.
It was the first 10-rounder for Artingstall (7-0). Chapman (9-2) had an uphill battle after Artingstall decked her in the second round with a straight left hand.
In a mild upset, Jasmina Zopotoczna, a UK-based Pole, won a split decision over Chloe Watson, adding Watson’s European flyweight title to her own regional trinket. One of the judges favored Watson 97-93, but each of his colleagues had it 96-95 for the Pole. Although there was no great furor, the verdict was unpopular.
Zapotoczna, who fought off her back foot, improved to 9-1. It was the first pro loss for Watson who is trained by Ricky Hatton.
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Avila Perspective, Chap. 316: Art of the Deal in Boxing and More

So, they want to save boxing?
A group of guys with recent ties to the sport of boxing and bags of money suddenly believe they can save a sport that is older than any other sport since the dawn of mankind.
Boxing is the oldest sport.
When cavemen roamed the planet, you can believe one tribe bet another tribe their guy could whip the other guy. Thus began the sport of boxing. There was no baseball, soccer or horse racing.
Even the invention of the wheel was still a few generations away when men were duking it out with other men for sport.
Throughout history mentions of one man fighting another man without arms are written in the Tales of Ulysses and other literary references.
Boxing will never die. Period.
Here is the reason why.
Boxing requires only two men in their underwear with no weapons and no requirement of classes in jujitsu, kickboxing, wrestling or advance training facilities. You can prepare in your backyard with one heavy bag and a pair of boxing gloves. It’s simple.
MMA, on the other hand, requires money.
Boxing is for the poor. Any kid can walk into a gym and begin training. When they become adults, then they start paying to use the gym.
Don’t let people fool you and tell you “boxing is dying.”
People have been saying those same words since John L. Sullivan in the late 1800s. You can look it up.
The phrase “boxing is dying,” is said by people who want you to pay them money to save it. Kind of sounds like the guy currently sitting in the White House who is going to save America by firing Americans from their jobs and allowing Russia to take over Ukraine.
Don’t believe these people.
Boxing does not need saving.
Why would Dana White, who has stated for decades that MMA is bigger than boxing, though no MMA fighter can equal the purses of a Saul “Canelo” Alvarez or Tyson Fury, why is he involved in boxing?
There is big money to be made in boxing, especially with internet gambling sites being allowed all over the world. And boxing is popular worldwide. MMA is not.
More people know who Canelo is than UFC’s Alex Pereira.
I respect the UFC fighters. They put in hard work and battle injuries throughout their careers. But MMA is simply not as big as boxing. The purses of MMA fighters at the top level don’t come close to boxing’s top money earners.
Why did Conor McGregor, Nate Diaz and others quickly switch to boxing when called?
The money in boxing is much bigger.
Follow the money.
NYC
A rumble is planned for Times Square in New York City.
Vatos from Southern California are fighting dudes from Nevada and Brooklyn. Sounds like a script from the Gangs of New York.
Where is Leonardo DiCaprio when you need him?
Ryan “KingRy” Garcia (24-1, 20 KOs) will meet Rollie Romero (16-2, 13 KOs) in a welterweight match set for May 2, on Times Square in mid-Manhattan. This is one of three marquee bouts planned to be streamed on DAZN.
Others matched will be Arnold Barboza (32-0, 11 KOs) versus super lightweight titlist Teofimo Lopez (21-1, 13 KOs), and Devin Haney (31-0, 15 KOs) against Jose Carlos Ramirez (29-2, 18 KOs) in a welterweight contest.
This is the proposed match by The Ring magazine backed by Turki Alalshikh who, along with Golden Boy Promotions and Matchroom Boxing, is sponsoring this fight card.
It was also announced that Alalshikh, TKO Group Holdings, and Sela are forming a promotion company.
TKO owns UFC and WWE.
SoCal Fights
Southern California will be busy with boxing cards this weekend.
This Thursday, March 6, is Golden Boy Promotions with a boxing card featuring Manny Flores (19-1, 15 KOs) versus Jorge Leyva (18-3, 13 KOs) in a super bantamweight match at Fantasy Springs Casino. DAZN will stream the boxing card from Indio, California.
On Saturday, March 8, the Fox Theater in Pomona, California hosts a boxing card featuring super middleweights Ruben Cazales (10-0) vs Adam Diu Abdulhamid (18-16). Also, super featherweights Michael Bracamontes (10-2-1) meets Eugene Lagos (16-9-3) at the historic venue promoted by House of Pain Boxing.
On Saturday March 8, Elite Boxing hosts a boxing card at Salesian High in East Los Angeles featuring East L.A. native Merari Vivar (8-0) against Sarah Click (2-8-1) and several other fights.
On Saturday, March 8, an event hosted by House of Champions features top contenders Joet Gonzalez (26-4) vs Arnold Khegai (22-1-1) in a featherweight main event at Thunder Studios in Long Beach, Calif.
A Big All-Female Card in London
On Friday, March 7, the historic Royal Albert Hall in the Kensington borough of London will host an all-female card with two world title fights including a unification fight in the welterweight division.
Natasha Jonas (16-2-1) and Lauren Price (8-0) meet 10 rounds for the IBF, WBC, and WBA belts.
Jonas, 40, the current WBC and IBF titlist, recently defeated Ivana Habazin and before that edged past Mikaela Mayer in a win that could have gone the other way very easily. She will be facing Price, an Olympic gold medalist and current WBA and IBO titlist.
Price, 30, hails from Wales and has an aggressive pressure style that saw her win a battle between punchers with a third-round knockout of Colombia’s Bexcy Mateus this past December in Liverpool. Before that she defeated the always tough Jessica McCaskill.
In the co-main event, lightweights Caroline Dubois (10-0-1) and Bo Mi Re Shin (18-2-3) meet for the WBC world title.
Me Re Shin, 30, fights out of South Korea and has knockout power. She was one of only two fighters to stop Venezuela’s Ana Maria Lozano who has 38 pro fights. That says something. She lost a split decision to Delfine Persoon in Belgium. That really says something.
Dubois had two competitive fights, first, against Jessica Camara that ended in a technical draw due to a clash of heads. Before that she defeated Maira Moneo. Dubois has very good talent and is still young at 24. Is she ready for Mi Re Shin?
Times Square photo credit: JP Yim
Fights to watch:
Thurs., March 6: DAZN, Manny Flores (19-1) vs. Jorge Leyva (18-3)
Fri., March 7: free on DAZN, Lucas Bahdi (18-0) vs. Ryan James Racaza (15-0)
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A Wide-Ranging Conversation on the Ills of Boxing with Author/Journalist Sean Nam

During the last decade covering boxing, Sean Nam has tackled, without fear or favor, many interesting and thought-provoking subjects.
Nam’s feature on Ukrainian ringmaster Vasiliy Lomachenko, which ran in May 2024 in The Sunday Long Read, falls into this category. “I had been hearing whispers, mainly from Internet chatter, that Lomachenko had something of a contested reputation in his native Ukraine,” said Nam, who found it curious that Lomachenko draped the municipal flag of his hometown over his shoulders rather than the national flag of his country after defeating Richard Commey at Madison Square Garden. “[Those whispers] piqued my interest because that was not the narrative boxing consumers in the United States were given. ESPN, which has long showcased Lomachenko, ran a spot touting his bonafides as a beloved war hero.
“I figured someone from our media establishment, or whatever remains of that shambolic, penny-click bazaar, would write it up, but a year passed, and I didn’t come across anything close to attempting to dissect what was going on with Lomachenko and his country’s people.
“The response [to my story] was overwhelmingly positive. The general reaction was one of shock. I even had a lot of native Ukrainians thank me for shedding light on an admittedly angst-ridden situation; many of them saw their frustrations with Lomachenko reflected in the piece. I am eager to see how it all plays out for Lomachenko, who seems to be on the verge of retirement.”
At the urging of a fellow boxing writer, Nam, whose work has appeared in such periodicals as (British) Boxing News, USA Today, The Sweet Science, and Boxing Scene, found time to write a well-received first book, “Murder On Federal Street: Tyrone Everett, The Black Mafia, Fixed Fights And The Last Golden Age Of Philadelphia Boxing.”
“My close friend and mentor, the writer Carlos Acevedo, suggested it one day in an attempt to get me to write a book,” he said. “Carlos is also the reason I started writing about boxing in the first place.”
“Tyrone Everett is a more or less obscure name in boxing history, but the fact he was part of not just one, but two unsettling tragedies in the sport makes him a standout case – and this is a sport in which there is no shortage of sad stories,” he said. “Here was an opportunity, in other words, to present a story that had legitimate intrigue and, crucially, had not been over-chronicled.”
Philadelphia, which spawned such fighters as Joe Frazier, Bernard Hopkins, Bennie Briscoe, Matthew Saad Muhammad, Danny Garcia and Jaron “Boots” Ennis, has long been a hotbed of boxing talent.
“For a brief spell in the mid-1970s, Everett was a hot property on the sports scene of Philadelphia. His lone title shot, in 1976, against Alfredo Escalera, has long been considered one of the greatest ring injustices: Everett lost a decision despite seemingly out-boxing the Puerto Rican champion for the majority of the 15 rounds,” Nam said. “Noted ringside observers like Harold Lederman had Everett winning handily on their scorecards.”
Nam, who double-majored in English and philosophy at a liberal arts college in Pennsylvania, went on: “Then there was the matter of Everett’s tragic death, six months later, at the hands of his live-in girlfriend, Carolyn McKendrick, who shot him in the face with a pistol. Everett was only 24 years old. The ensuing trial was a tabloid circus. Everett’s sexuality came under heavy scrutiny, as the lone witness to the shooting was a gay, crossdressing drug pusher, whom McKendrick and Everett had allegedly been in bed with on the morning of the shooting.…But Everett’s outré sexual habits were far from the only issues that were being dangled daily to the public. He was also accused of beating McKendrick and dealing drugs himself. In my book, I try to rectify some of the misconceptions that have come down to us over the years from that trial, while also playing up some of the street talk (i.e. the infamous Black Mafia) that most media at the time had snubbed.”
The fight game is a curious suitor but one that can entangle even the best and smartest of us.
“I suppose on some elemental level I enjoy watching people getting punched in the face, to put it somewhat glibly. (I don’t feel any need to over-intellectualize this.) If a poor schlub is getting the tar beat out of him by the proverbial favorite in the name of ‘good matchmaking,’ I don’t see much there to enjoy, but when you have two skilled, evenly matched fighters, sometimes what happens inside the ropes approaches the sublime,” said Nam.
“A corollary to this is upsets. Since so much of boxing is engineered to produce outcomes favorable to the house fighter, when upsets happen, they almost seem like a miracle – a momentary glitch in the machine. Like when Andy Ruiz dethroned Anthony Joshua in 2019. Or consider a far more humble proceeding, an eight-round contest that took place this past year between Kurt Scoby and Dakota Linger.”
Nam talked about the particulars of that super lightweight bout.
“Scoby, the clear-cut A-side, was a ballyhooed prospect touted by his veteran promoter Lou DiBella as a future world champion and Linger was a little-known ham-and-egger from West Virginia, as crude and unheralded as they come,” he stated. “But Linger ended up stopping Scoby, seemingly with nothing more than a decent chin, above-average power, and stubbornness. Guys like Linger cut through all the hype and bull.”
Long before Las Vegas was the boxing capital of the world, New York City held that title.
“At risk of sounding like a curmudgeon, boxing in New York City has not been elite for a long time. It’s a joke, really. You can see this decline in both the amateur and pro ranks. (Indeed, the problem is interconnected.) The Daily News ditched the Golden Gloves brand and promoters seldom stage fights here anymore. By my count there were only 16 fights in the entire state of New York in 2023.
“Anecdotally, I’ve had conversations with a few amateur coaches who tell me that there has been a demonstrative drop-off in the talent level of the average open-class amateur boxer compared to even just 10 or 20 years ago,” said Nam. “This goes back to what the historian Mike Silver argues persuasively in his book, ‘The Arc Of Boxing: The Rise And Decline Of The Sweet Science,’ that there needs to be a culture and industry in place for boxing to thrive, and we simply do not have that anymore. What drives this home are the ubiquitous, white-collar boutique boxing gyms that have popped up around the city. In the neoliberal hellscape of Manhattan today, there is no place for Jimmy Glenn’s Times Square Gym or Cus D’Amato’s Gramercy Gym.”
For the most part, boxing is doing well but there are always issues that prevent the sport from fully flourishing.
“For years promoters and their apparatchiks insisted that boxing was on the upswing. There was Premier Boxing Champions and its audacious play to bring boxing back to network television. There was Top Rank and their own rights deal with ESPN. And there was the UK-based Matchroom, which barged its way into the United States market with the backing of DAZN, the streaming platform that pledged a billion dollars to this crusade. All three outfits have essentially failed to see their initial prognostications pan out. PBC is running (underwhelming) shows exclusively on Amazon Prime, Top Rank seems to be winding down its deal with ESPN and has few if any fighters on its rosters that are legitimate stars, and DAZN (along with Matchroom), after bleeding more than two billion dollars, shifted its priorities to the UK. Golden Boy, which also has a deal with DAZN, seems to be one Ryan Garcia meltdown away from tottering into oblivion.
“Now we’re seeing similar pronouncements made about Saudi Arabian chieftain Turki Alalshikh, who has quickly established himself as the savior du jour.
Major fights have been made under Alalshikh’s dictates, but is boxing healthy?
I fail to see how a sport that is being artificially propped up by a totalitarian state, with numerous human rights abuses can be considered healthy,” said Nam. “Once the spigot is turned off – and I assure you, it most certainly will – the sport will be worse off than before.”
In year’s past, there was one champion for each weight class. Now there are multiple boxers holding titles in one weight class.
“Of course there are too many champions in a single division. It is also true that this problem, diagnosed and groused about by every forum poster, blogger, journalist, and talking head, is the biggest fig leaf in the sport. Of all the jeremiads one could come up with, the ones leveled at the alphabet soup organizations are the most fatuous and exist at this point none other than to flatter the fancies of would-be moralizers,” Nam said.
“Sanctioning bodies are a problem, sure, but they are simply a symptom of a larger predicament, the sport’s inherent fragmentation. I don’t mean to sound fatalistic, but boxing’s problems are not going to go away because the WBA decides to do away with their “interim” championship belts or that every major promotional outfit starts to adhere to the rankings of The Ring magazine.”
Nam continued: “A couple of years ago I broke a story that examined the conduct between the WBA and a promoter. Using legal transcripts and business documents, I showed how, by all appearances, a promoter was paying the sanctioning body to gain favorable rankings for his fighters in a brazen pay-to-play scheme,” he said. “What happened? In any other sport there may have been a reckoning of sorts. Maybe 30 years ago the federal government might have given this a looksee. I was informed that a remonstration of sorts was coming my way. But the WBA to my knowledge never ended up responding to the points made in the article. That turned out to be a canny move. Keeping quiet actually helped defang the story. The episode highlighted a few things, chiefly of which is that, in the absence of a legitimate judicial apparatus in boxing, there are simply no consequences in the sport.”
Perhaps someone to oversee boxing would help, but this isn’t likely to happen.
“Boxing needs more than a commissioner to cure it of its myriad chronic illnesses. Would it help? Maybe. But I have a hard time believing that any meaningful form of organization will materialize in the sport anytime soon, in part because all the key industry players, i.e. the promoters, managers, and network executives, are not interested in reforming it to begin with,” Nam said. “The appeal of the sport has to do with its fundamentally decentralized nature, the fact that there is no barrier to entry and that, in theory, anyone with cash to burn and some patience, can end up with a staggering windfall.
“Ironically, boxing, despite its increasingly marginalized status, still remains a capitalist juggernaut, capable of generating obscene sums of money in a single night, with very little regulatory oversight. It’s a breeding ground for lowlifes, not surprisingly. I don’t see any meaningful change happening in the sport on the structural level. Even though there are a ton of things the individual state commissions can do to shore up the sport, that really only goes for the strong ones, like New York or California. Promoters can simply bop over to a more lenient one, a regulatory backwater like Oklahoma or Florida. That’s exactly what Eddie Hearn did recently with Conor Benn.”
This is what boxing is and what boxing does, and despite its various and sundry problems, it still captures our imagination.
Photo credit: Kristen Yoonsoo Kim
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