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The Inoue and Serrano Championship Watches

Now and then, a feel-good story of particular interest surfaces in boxing. When Naoya Inoue and Amanda Serrano were presented with championship watches by the Boxing Writers Association of America on June 6 to honor their designation as the BWAA’s male and female Fighters of the Year for 2023, it continued a long history of championship adornments. And it was an important marker on the journey of a man named Bobby Ermankhah.
Boxing’s first championship belt belonged to Tom Cribb, the champion of England, who was given a lion-skin sash with silver claws after defeating Tom Molineaux of the United States in 1811. Seven decades later, Richard K. Fox (publisher of the National Police Gazette) introduced boxing belts to the United States.
Fox was engaged in a bitter feud with John L. Sullivan. When Paddy Ryan knocked out Joe Goss in 1880, the publisher presented “his” champion with a jewel-studded belt, Sullivan’s followers were so outraged that they raised $10,000 to give “their” champion a gold-plated diamond-studded prize bearing the words, “Presented to the champion of champions by the People of the United States.” Legend has it that, when John L. received his belt, he put it on and loudly proclaimed, “Fox’s is like a dog collar compared to mine.”
In 1922, Ring magazine began publication and entered the belt trade. Jack Dempsey was the first recipient of a Ring belt.
Craig Hamilton (the foremost boxing memorabilia dealer in the United States) continues the narrative, recounting, “Championship rings came into boxing with Muhammad Ali. I don’t remember seeing any before that, and relatively few fighters have had them since. As for watches, it was not uncommon for gold pocket watches to be given to fighters in the first three decades of the twentieth century. The earliest that I remember was a gold Tiffany pocket watch given to John L. Sullivan in 1907 by his fans in Boston long after Sullivan had retired from boxing. Most often, the watches were given to fighters by their manager or promoter. I know that Tommy Burns got one. And Tex Rickard gave one to Jack Dempsey around the time of the Carpentier fight. Nat Fleischer (founder of The Ring) had a collection of 93 watches that had been previously owned by fighters, But most of those were personal, not presentation, watches.”
Enter Bobby Ermankhah, the driving force behind the Inoue and Serrano championship watches.
Ermankhah was born in Tehran in 1971. His father was a high-ranking Army official during the Shah’s regime. Babak (as Bobby was known then), his older sister, and their parents lived well. Then, in 1979, the Shah was overthrown.
“After the revolution,” Ermankhah recounts, “everything changed for the country and, obviously, for my family. We went from having everything to the fear of having nothing. My father was put in prison. Eventually, he was released but he wasn’t allowed to leave Iran.”
“In 1980,” Bobby continues, “the Iraq-Iran War began. You were not drafted into the Army until you were eighteen. But after the age of fourteen, you couldn’t leave the country. My mother was against my serving in the Army and made plans for my sister and me to leave the country. We loved Iran but we didn’t like the new government. The way I was brought up; I believe in God; I believe in doing the right thing. But I don’t think you need religion to know right from wrong. For some people, it helps. But when a small group of people tell everyone else what to believe, that’s a problem for me.”
At age eleven, Ermankhah left Iran with his sister (who was three years older than he was). They spent four months in Turkey, four months in Switzerland, and eleven months in Italy. When Bobby was twelve, they arrived in the United States. After six months in New York, they got their own apartment.
“We were children, but we looked after each other the whole time,” Bobby says. “We were raised to be independent. My mother has visited us here in the United States since then. But I’ve never been back to Iran and my father isn’t allowed to leave the country, so I haven’t seen him in more than forty years.”
Ermankhah studied electrical engineering at Chelsea Vocational High School and graduated in 1990 as class valedictorian. After that, he worked as an electrician with several local unions and the Metropolitan Transportation Authority. But the electrical work dried up and he got a job as a teller for CitiBank.
“My sister had married by then,” Bobby says, continuing the saga. “Her husband had a small jewelry store in Flushing (an area of Queens, which is one of New York’s five boroughs). I’d saved some money, and I opened in Flushing a small Greek restaurant with my brother-in-law called The Greek Specialties. It did not do well. It lasted about a year-and-a-half, and I lost all the money I’d saved since I was fourteen years old. After that, I started working at my brother-in-law’s store, which was called King’s Jewelry and was also in Flushing. That was in 1994. I’d always loved watches. I bought a Rolex Datejust Twotone for $2,500. Everyone made fun of me. Who will go to Flushing to buy a Rolex? But I added some diamonds for $500 and sold it for $5,000. Then, with the $5,000, I bought two more Rolexes and sold them.”
In 1999, Ermankhah opened his own business, selling watches in a small booth in the back of an exchange at 45 West 47th Street in Manhattan. In 2005, he founded Azad.
The name “Azad” translates to “freedom” in Persian. The debut Azad collection was launched in 2008. In Ermankhah’s words, “An Azad watch is a luxury item and a statement. I start with the design and go from there. Any car can get you from one place to another, but some people like a different look. Most companies repeat what they’ve already done before and copy what everyone else is doing. Our customers want something different.”
But there were problems. In 2008, the year of Azad’s launch, the economy tanked. “It was a very difficult time for us,” Bobby acknowledges. “We didn’t sell a thing the first six months. But over time, the pace picked up.”
Azad now has eighteen different basic models that have been released in editions of twenty to five hundred pieces. Each model can be made with dozens of variables (e.g. different stones, colors, metals, bands, etc). The watches are assembled in New York. The parts come from Switzerland, Japan, and Germany, except for the cases, which are made in Hong Kong. There are ten to fifteen different suppliers of parts for each watch, which makes them harder to counterfeit. The key corporate players are vice president Cedric King and creative director Anna Zakrepine.
Meanwhile, Ermankhah is still at 45 West 47th Street in the heart of New York’s diamond district. But the Azad booth is now in the front of the store, encompassing four-and-a-half showcases and the front window. And the company recently opened a 2,000-square-foot showroom and factory on the third floor of the same building.
Insofar as the sweet science is concerned, Azad has been involved with boxing for years. It has had sponsorship deals with Madison Square Garden and Barclays Center. The first fighters to wear Azad patches on their trunks were Paulie Malignaggi, Paul Williams, Chris Arreola, and Kendall Holt. Since then, it has had relationships, among others, with Gennady Golovkin, Sergio Martinez, Jermain Taylor, Andre Berto, Danny Garcia, Deontay Wilder, and John Duddy.
“Boxers work hard to get what they get,” Ermankhah says. “They deserve recognition, but only a few champions are recognized on the street. You can’t walk around wearing your championship belt to show that you’re a champion. But you can always wear a watch.”
That brings us to the championship watches presented to Naoya Inoue and Amanda Serrano at the June 6 BWAA awards dinner. The design and red-and-white color motif of Inoue’s watch are evocative of the Japanese flag. It’s inner movements are visible from both the front and back. The stainless steel case is encrusted with more than two hundred diamonds. On its back, the watch reads, “Naoya Inoue, 2023 BWAA Fighter of the Year.”
Serrano’s watch is from Azad’s prestige Zada collection and, like Inoue’s, has a stainless steel case encrusted with diamonds.
“I’d love to make a one-of-a-kind watch for every BWAA Fighter of the Year in the future,” Ermankhah says. “It would be an honor.”
Is this the start of a new tradition?
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – MY MOTHER and me – is a personal memoir available at Amazon.com. https://www.amazon.com/My-Mother-Me-Thomas-Hauser/dp/1955836191/ref=sr_1_1?crid=5C0TEN4M9ZAH&keywords=thomas+hauser&qid=1707662513&sprefix=thomas+hauser%2Caps%2C80&sr=8-1
In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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TSS Salutes Thomas Hauser and his Bernie Award Cohorts

The Boxing Writers Association of America has announced the winners of its annual Bernie Awards competition. The awards, named in honor of former five-time BWAA president and frequent TSS contributor Bernard Fernandez, recognize outstanding writing in six categories as represented by stories published the previous year.
Over the years, this venerable website has produced a host of Bernie Award winners. In 2024, Thomas Hauser kept the tradition alive. A story by Hauser that appeared in these pages finished first in the category “Boxing News Story.” Titled “Ryan Garcia and the New York State Athletic Commission,” the story was published on June 23. You can read it HERE.
Hauser also finished first in the category of “Investigative Reporting” for “The Death of Ardi Ndembo,” a story that ran in the (London) Guardian. (Note: Hauser has owned this category. This is his 11th first place finish for “Investigative Reporting”.)
Thomas Hauser, who entered the International Boxing Hall of Fame with the class of 2019, was honored at last year’s BWAA awards dinner with the A.J. Leibling Award for Outstanding Boxing Writing. The list of previous winners includes such noted authors as W.C. Heinz, Budd Schulberg, Pete Hamill, and George Plimpton, to name just a few.
The Leibling Award is now issued intermittently. The most recent honorees prior to Hauser were Joyce Carol Oates (2015) and Randy Roberts (2019).
Roberts, a Distinguished Professor of History at Purdue University, was tabbed to write the Hauser/Leibling Award story for the glossy magazine for BWAA members published in conjunction with the organization’s annual banquet. Regarding Hauser’s most well-known book, his Muhammad Ali biography, Roberts wrote, “It is nearly impossible to overestimate the importance of the book to our understanding of Ali and his times.” An earlier book by Hauser, “The Black Lights: Inside the World of Professional Boxing,” garnered this accolade: “Anyone who wants to understand boxing today should begin by reading ‘The Black Lights’.”
A panel of six judges determined the Bernie Award winners for stories published in 2024. The stories they evaluated were stripped of their bylines and other identifying marks including the publication or website for which the story was written.
Other winners:
Boxing Event Coverage: Tris Dixon
Boxing Column: Kieran Mulvaney
Boxing Feature (Over 1,500 Words): Lance Pugmire
Boxing Feature (Under 1,500 Words): Chris Mannix
The Dixon, Mulvaney, and Pugmire stories appeared in Boxing Scene; the Mannix story in Sports Illustrated.
The Bernie Award recipients will be honored at the forthcoming BWAA dinner on April 30 at the Edison Ballroom in the heart of Times Square. (For more information, visit the BWAA website). Two days after the dinner, an historic boxing tripleheader will be held in Times Square, the logistics of which should be quite interesting. Ryan Garcia, Devin Haney, and Teofimo Lopez share top billing.
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Mekhrubon Sanginov, whose Heroism Nearly Proved Fatal, Returns on Saturday

To say that Mekhrubon Sanginov is excited to resume his boxing career would be a great understatement. Sanginov, ranked #9 by the WBA at 154 pounds before his hiatus, last fought on July 8, 2022.
He was in great form before his extended leave, having scored four straight fast knockouts, advancing his record to 13-0-1. Had he remained in Las Vegas, where he had settled after his fifth pro fight, his career may have continued on an upward trajectory, but a trip to his hometown of Dushanbe, Tajikistan, turned everything haywire. A run-in with a knife-wielding bully nearly cost him his life, stalling his career for nearly three full years.
Sanginov was exiting a restaurant in Dushanbe when he saw a man, plainly intoxicated, harassing another man, an innocent bystander. Mekhrubon intervened and was stabbed several times with a long knife. One of the puncture wounds came perilously close to puncturing his heart.
“After he stabbed me, I ran after him and hit him and caught him to hold for the police,” recollects Sanginov. “There was a lot of confusion when the police arrived. At first, the police were not certain what had happened.
“By the time I got to the hospital, I had lost two liters of blood, or so I was told. After I was patched up, one of the surgeons said to me, ‘Give thanks to God because he gave you a second life.’ It is like I was born a second time.”
“I was in the wrong place at the wrong time. It could have happened in any city,” he adds. (A story about the incident on another boxing site elicited this comment from a reader: “Good man right there. World would be a better place if more folk were willing to step up when it counts.”)
Sanginov first laced on a pair of gloves at age 10 and was purportedly 105-14 as an amateur. Growing up, the boxer he most admired was Roberto Duran. “Muhammad Ali will always be the greatest and [Marvin] Hagler was great too, but Duran was always my favorite,” he says.
During his absence from the ring, Sanginov married a girl from Tajikistan and became a father. His son Makhmud was born in Las Vegas and has dual citizenship. “Ideally,” he says, “I would like to have three more children. Two more boys and the last one a daughter.”
He also put on a great deal of weight. When he returned to the gym, his trainer Bones Adams was looking at a cruiserweight. But gradually the weight came off – “I had to give up one of my hobbies; I love to eat,” he says – and he will be resuming his career at 154. “Although I am the same weight as before, I feel stronger now. Before I was more of a boy, now I am a full-grown man,” says Sanginov who turned 29 in February.
He has a lot of rust to shed. Because of all those early knockouts, he has answered the bell for only eight rounds in the last four years. Concordantly, his comeback fight on Saturday could be described as a soft re-awakening. Sanginov’s opponent Mahonri Montes, an 18-year pro from Mexico, has a decent record (36-10-2, 25 KOs) but has been relatively inactive and is only 1-3-1 in his last five. Their match at Thunder Studios in Long Beach, California, is slated for eight rounds.
On May 10, Ardreal Holmes (17-0) faces Erickson Lubin (26-2) on a ProBox card in Kissimmee, Florida. It’s an IBF super welterweight title eliminator, meaning that the winner (in theory) will proceed directly to a world title fight.
Sanginov will be watching closely. He and Holmes were scheduled to meet in March of 2022 in the main event of a ShoBox card on Showtime. That match fell out when Sanginov suffered an ankle injury in sparring.
If not for a twist of fate, that may have been Mekhrubon Sanginov in that IBF eliminator, rather than Ardreal Holmes. We will never know, but one thing we do know is that Mekhrubon’s world title aspirations were too strong to be ruined by a knife-wielding bully.
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Jaron ‘Boots’ Ennis Wins Welterweight Showdown in Atlantic City

In the showdown between undefeated welterweight champions Jaron “Boots Ennis walked away with the victory by technical knockout over Eamantis Stanionis and the WBA and IBF titles on Saturday.
No doubt. Ennis was the superior fighter.
“He’s a great fighter. He’s a good guy,” said Ennis.
Philadelphia’s Ennis (34-0, 30 KOs) faced Lithuania’s Stanionis (15-1, 10 KOs) at demonstrated an overpowering southpaw and orthodox attack in front of a sold-out crowd at Boardwalk Hall in Atlantic City, New Jersey.
It might have been confusing but whether he was in a southpaw stance or not Ennis busted the body with power shots and jabbed away in a withering pace in the first two rounds.
Stanionis looked surprised when his counter shots seemed impotent.
In the third round the Lithuanian fighter who trains at the Wild Card Gym in Hollywood, began using a rocket jab to gain some semblance of control. Then he launched lead rights to the jaw of Ennis. Though Stanionis connected solidly, the Philly fighter was still standing and seemingly unfazed by the blows.
That was a bad sign for Stanionis.
Ennis returned to his lightning jabs and blows to the body and Stanionis continued his marauding style like a Sherman Tank looking to eventually run over his foe. He just couldn’t muster enough firepower.
In the fifth round Stanionis opened up with a powerful body attack and seemed to have Ennis in retreat. But the Philadelphia fighter opened up with a speedy combination that ended with blood dripping from the nose of Stanionis.
It was not looking optimistic for the Lithuanian fighter who had never lost.
Stanionis opened up the sixth round with a three-punch combination and Ennis met him with a combination of his own. Stanionis was suddenly in retreat and Ennis chased him like a leopard pouncing on prey. A lightning five-punch combination that included four consecutive uppercuts delivered Stanionis to the floor for the count. He got up and survived the rest of the round.
After returning shakily to his corner, the trainer whispered to him and then told the referee that they had surrendered.
Ennis jumped in happiness and now holds the WBA and IBF welterweight titles.
“I felt like I was getting in my groove. I had a dream I got a stoppage just like this,” said Ennis.
Stanionis looked like he could continue, but perhaps it was a wise move by his trainer. The Lithuanian fighter’s wife is expecting their first child at any moment.
Meanwhile, Ennis finally proved the expectations of greatness by experts. It was a thorough display of superiority over a very good champion.
“The biggest part was being myself and having a live body in front of me,” said Ennis. “I’m just getting started.”
Matchroom Boxing promoter Eddie Hearn was jubilant over the performance of the Philadelphia fighter.
“What a wonderful humble man. This is one of the finest fighters today. By far the best fighter in the division,” said Hearn. “You are witnessing true greatness.”
Other Bouts
Former featherweight world champion Raymond Ford (17-1-1, 8 KOs) showed that moving up in weight would not be a problem even against the rugged and taller Thomas Mattice (22-5-1, 17 KOs) in winning by a convincing unanimous decision.
The quicksilver southpaw Ford ravaged Mattice in the first round then basically cruised the remaining nine rounds like a jackhammer set on automatic. Four-punch combinations pummeled Mattice but never put him down.
“He was a smart veteran. He could take a hit,” said Ford.
Still, there was no doubt on who won the super featherweight contest. After 10 rounds all three judges gave Ford every round and scored it 100-90 for the New Jersey fighter who formerly held the WBA featherweight title which was wrested from him by Nick Ball.
Shakhram Giyasov (17-0, 10 KOs) made good on a promise to his departed daughter by knocking out Argentina’s Franco Ocampo (17-3, 8 KOs) in their welterweight battle.
Giyasov floored Ocampo in the first round with an overhand right but the Argentine fighter was able to recover and fight on for several more rounds.
In the fourth frame, Giyasov launched a lead right to the liver and collapsed Ocampo with the body shot for the count of 10 at 1:57 of the fourth round.
“I had a very hard camp because I lost my daughter,” Giyasov explained. “I promised I would be world champion.”
In his second pro fight Omari Jones (2-0) needed only seconds to disable William Jackson (13-6-2) with a counter right to the body for a knockout win. The former Olympic medalist was looking for rounds but reacted to his opponent’s actions.
“He was a veteran he came out strong,” said Jones who won a bronze medal in the 2024 Paris Olympics. “But I just stayed tight and I looked for the shot and I landed it.”
After a feint, Jackson attacked and was countered by a right to the rib cage and down he went for the count at 1:40 of the first round in the welterweight contest.
Photo credit: Matchroom
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