The Return of Wednesday Boxing Evokes Memories of a Golden Era

There’s a Wednesday card on the boxing docket this week. The card, which features several undefeated up-and-comers of the sort usually found on Showtime’s developmental series, “ShoBox: The New Generation,” will play out at the Microsoft Theater in Los Angeles and air on Fox Sports 1.

Not to be out-done, “ShoBox” is returning. The long-running series, which suspended operations in March in obeisance to COVID-19 restrictions, returns on Oct. 7 with a show emanating from Connecticut’s Mohegan Sun Casino. The contestants in the main go of the four-fight card, Charles Conwell and Wendy Toussaint, have identical 12-0 records.

It just so happens that Oct. 7 is also a Wednesday. And these upcoming Wednesday shows transported this reporter back to his boyhood when boxing was a fixture on radio and television on Wednesday nights. The Wednesday series sponsored by Pabst Blue Ribbon beer ran from 1950 to 1960, airing the first five years on CBS and then on ABC.

Fights were all over the TV dial during the 1950s, not that there was much competition. The Big Three — NBC, CBS, and ABC — ruled the airwaves with DuMont a very distant fourth and cable television well off into the future. (For a time, the short-lived DuMont network aired boxing shows on Mondays.)

When televisions first came out, they were a big-ticket item. In 1948, RCA’s cheapest model sold for $395. That’s the equivalent of roughly $4,500 today. By 1954, the cost of the least expensive model had declined to $189 and it came in a bigger box, with a 17-inch screen compared with the 13-inch screen that was standard six years earlier.

With the cost of the coveted contraption beyond the means of many wage earners, saloonkeepers cashed in. Boxing fans flocked to the neighborhood tavern to get their boxing fix. The saloonkeeper could write off his television sets on his taxes as a business expense.

Those were the days, and I date myself, when every town had a TV repair shop and the repairman, like the family doctor, made house calls.

The Wednesday Night Fights were a spin-off of the Friday Night Fights on NBC. The matchmaker for both series (through 1958) was the International Boxing Club which was headquartered at Madison Square Garden. The president of the IBC was James D. Norris (who would come to be seen as a puppet for mobster Frankie Carbo, but that’s a story for another day).

James D. Norris inherited a vast fortune from his father, Canadian businessman James E. Norris. The elder Norris was a big wheel in the sport of hockey and had a financial interest in the arenas that housed NHL teams in Chicago, Detroit, and St. Louis. He made these arenas available to his son and the Wednesday fight cards moved around, unlike the Friday fights which were pinned to Madison Square Garden.

Both series would eventually venture out at times into virgin territory, but the Wednesday series was the trailblazer. The first nationally televised boxing show from the West Coast was a Wednesday affair. Jimmy Carter defended his world lightweight title against LA fan favorite Art Aragon, the original Golden Boy, at the Olympic Auditorium on Nov. 14, 1951. Aragon had upset Carter in a non-title fight 11 weeks earlier, but Carter took him to school in the rematch, winning a lopsided decision.

The Friday boxing series, which took the name “Gillette Cavalcade of Sports,” would come to be more fondly remembered, but once the TV became a living room staple, which happened fast, the Wednesday series drew higher ratings. This was predictable as more folks stayed home on Wednesday nights than on Friday nights. And although the Friday series had a larger budget, some of the most important fights of the era were staged on Wednesdays.

One of the highlights of the 1951 season was Ezzard Charles’ world heavyweight title defense against Jersey Joe Walcott at Pittsburgh’s Forbes Field. It was Walcott’s fifth crack at the title and he was considered ancient at age 37, but he avenged his two previous losses to Charles with a thunderous one-punch knockout.

Carmen Basilio appeared in The Ring magazine Fight of the Year in five consecutive years (1955-1959). The first two — his second meeting with Tony DeMarco and his second meeting with Johnny Saxton – were televised on a Wednesday.

Although he would be quickly forgotten, the Wednesday series brought Bob Satterfield a cult following because of his unpredictability. He certainly left an impression on octogenarian boxing writer Ted Sares who recently named Satterfield his all-time favorite fighter.

To conjure up a portrait of Satterfield, think Deontay Wilder and then fix Wilder with a glass jaw. Satterfield, whose best weight was about 182 pounds, was a murderous puncher, but during his career he was stopped 13 times.

LA’s Clarence Henry and Pittsburgh’s Bob Baker were ranked #3 in the heavyweight division when they ventured to Chicago to tangle with Satterfield, Henry in 1952 and Baker the following year. Henry knocked out Satterfield in the opening round. Satterfield hit the canvas so hard, said a ringside reporter, the resin dust flew up.

The Satterfield-Baker fight would also end in the opening round. Baker out-weighed Satterfield by 34 pounds, but Satterfield flattened him. Later on, in a non-Wednesday fight, Satterfield knocked out Cleveland “Big Cat” Williams in the third round. Williams, 33-1 heading in, was the larger man by 25 pounds.

One bet on or against Bob Satterfield at one’s own peril.

The Wednesday Night Fights had a nice run before the series was cancelled and supplanted in its time slot by “The Naked City,” a critically acclaimed police drama series. Perhaps the return of boxing on Wednesdays augurs well for another mid-week boxing series, but we won’t hold our breath.

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