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Pay Per View, Boxing and the Damage Done
I came home the evening of February 15, 1978 to find my stepfather in front of the TV, cackling like a keeper of crypts. He was a Vietnam vet, and the thing that was bringing him joy was there on national television. Leon Spinks was beating Muhammad Ali. Just walking in on the event, I asked him what was happening.
“Spinks is about to beat that draft dodging son of a bitch!” he squealed.
“Oh no!” I replied.
I suppose I can point out now I never did like my stepfather very much, but that’s a story for another time.
As fight fans already know, Spinks did take the bout in a split decision in one of the biggest upsets in the history of the sport. I went to bed brokenhearted that night—Ali has always been a hero of mine. Little did I know, that the saddest thing that happened that evening wasn’t Ali’s loss (he would avenge the defeat just seven months later). No, the thing that hurts the most now is knowing that will never happen again. I now know I will never walk through the door of my home and again find a boxing match of any significance on regular television. As unfortunate as that truth may be for me, it has been much worse for the sport I grew up on and still love to this day.
I may have just recently entered my middle ages, but when it comes to loving the art of fisticuffs, I already feel like a dinosaur. I have literally one friend in my life whom I can talk to about boxing and know he is up on current events. To all my other sports loving friends, I am a fringe dweller. Hell, I know more people who follow the Tour de France than boxing nowadays. Think about that, Americans getting excited about a bunch of guys riding a bike through the mountains, en francais no less, instead of one of the most compelling and immediate sports ever invented. Don’t Americans hate the French anyway?
There is a reason boxing has been relegated to a lower tier sport. It’s not because of the corruption, the bad judging, the porous state of the heavyweight division (I know, I know, it’s not the Klitschko’s fault), or even fights like Mayweather-Pacquiao never happening. Sure, all those issues are of genuine concern, but it pales in comparison to one simple fact. The casual fan has no access to the premier fights in the sport without coming out of pocket in a way no other major sport asks you to do.
The first boxing match to broadcast through PPV was Ali-Frazier 3, the “Thrilla in Manilla” in 1975. It wasn’t until the early 80’s that PPV really started to take over the most significant matches in the fight game. Duran/Leonard and Leonard/Hearns were so successful that the practice became the norm throughout the decade and the use of PPV is now the accepted standard.
The reason for this is clear.
Money.
A lot of it. Mike Tyson vs. Lennox Lewis brought in nearly $107 million in 2002 and Mayweather/de la Hoya topped $120 million. That’s like, real money. Not only for the fighters, but for the various promoters too. It is not however, good for the sport.
It’s hard to create new fans when the best fighters in the game are seldom accessible unless their tune-up fight is against a lower level opponent. In the case of someone like Mayweather or Pac, that doesn’t even happen. People become fans of a sport through regular access to the best the game has to offer. That simply doesn’t happen with boxing. Not only has the sport lost an entire generation to the short term PPV benefit of fast money, but over the last decade, MMA has become a legitimate competitor in the field of combat sports. Of course, the UFC is now entering the PPV arena with regularity as well, chasing boxing down the same rabbit hole.
Obviously, those cleaning up on PPV (the promoters, the various alphabet orgs, and a select few fighters) have the control over the pervasiveness of its use, and anyone who knows anything about boxing knows we are stuck with this system. It is a painfully shortsighted business plan though. Much like the United States economy, too great a percentage of the income and power is held by too few and those happy few have no interest in the long term health of the venture. It’s all “I got mine, screw you.” In case you’re wondering, that “you” is probably the you reading this right now.
As it stands now, there are essentially three tiers levels of boxing on television. PPV for the marquee fights. Showtime/HBO for the tier level just below that, and finally ESPN and the fledgling Fox, CBS, and NBC cable sports networks for the lower rung fights. The days of the major networks showing any fights at all are long gone. So, the only way to see a boxing match on television is to have at least basic cable. And even then you’ll be stuck with journeymen and—if you’re lucky—up and comers on Friday Night Fights, while Teddy Atlas waxes less than poetically, using analogies that both puzzle and amuse. Otherwise, you need an upgraded package to include HBO or Showtime for the better fights and then come off even more money to see the best contests. Much like trickle-down economics, this makes it hard on the middle class and blue collar types to take an interest in an endeavor they just might enjoy, should they ever be able to view it.
This all but ensures that the sport will continue to decline in popularity and be left with nothing but aging die-hards—like, gulp, me—as fans. To be honest, I’m not so sure we aren’t already there. Oh sure, there will be some exceptions—there always are—and there will be a bottom to the decline. But as long as people will have to pay $75 to watch Floyd Mayweather fight an all too carefully matched opponent with a lousy undercard preceding his bout, boxing will remain on the outer limits, and even those die-hards like me will start wondering what else could have been done with that money. 75 bucks is three oil changes, 5 six packs of my favorite craft beer, a couple of nice dinners, et cetera, et cetera. If those thoughts already cross my mind, what do you think is going through the minds of those who are not already initiated into our extraordinary sport? I can answer that for you. Anything but boxing.
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Avila Perspective, Chap. 308: SoCal Rivals Rocha and Curiel Rumble and More
Avila Perspective, Chap. 308: SoCal Rivals Rocha and Curiel Rumble and More
Decades ago, battles between regional warriors were as common as freeway traffic in Los Angeles during rush hour.
Bobby Chacon repped San Fernando Valley, Mando Ramos came from the docks of San Pedro, Danny “Little Red” Lopez lived in Alhambra and Ruben “Maravilla Kid” Navarro hailed from East L.A. And they rumbled repeatedly with each other.
The boxing sphere in California has grown much larger despite the closure of boxing palaces such as the Olympic Auditorium, Hollywood Legion Stadium, Great Western Forum, the L.A. Coliseum and Wrigley Field.
Those were classic venues.
Today in the 21st century boxing continues to grow.
Golden Boy Promotions presents SoCal regional rivals Santa Ana’s Alexis Rocha (25-2, 16 KOs) facing Hollywood’s Raul Curiel (15-0,13 KOs) in a welterweight clash on Saturday, Dec. 14, at Toyota Arena in Ontario, Calif. DAZN will stream the main card and YouTube.com the remainder.
Ontario is located in the Inland Empire known as the I.E.
Rocha, 27, has grown into a crowd favorite with a crowd-pleasing style developed by Orange County boxing trainer Hector Lopez. I remember his pro debut at Belasco Theater in downtown L.A. He obliterated his foe in three rounds and the small venue erupted with applause.
Wherever Rocha goes to fight, his fans follow.
“Anyone I face is trying to take food away from my family,” said Rocha.
Curiel, 29, has traveled a different road. As a former Mexican Olympian he took the slower road toward adapting to the professional style. Freddie Roach has refined the Mexican fighter’s style and so far, he remains unbeaten with a 10-fight knockout streak.
“I want to fight the best in the division,” said Curiel who is originally from Guadalajara.
Super welter hitters
Another top-notch fighter on the card is super welterweight Charles Conwell from Cleveland, Ohio. Conwell (20-0, 15 KOs) faces Argentina’s undefeated Gerardo Vergara (20-0, 13 KOs) in the co-main event.
Conwell may be the best kept secret in boxing and has been dominating foes for the past several years. He has solid defense, good power and is very strong for this weight class. Very Strong.
“I got to go out there and dominate,” said Conwell. “This is a fight that can lead me to a world championship fight.”
Golden Boy Promotions got lucky in picking up this fighter who could compete with any super welterweight out there. Anyone.
Vergara, 30, is another Argentine product and if you know anything about that South American country, they groom strong fighters with power. Think Marcos Maidana. This will be his first true test.
“I really hope he (Conwell) backs what he is saying,” said Vergara.
Marlen Esparza vs Arely Mucino
Former flyweight world titlists finally meet, but at super flyweight.
Olympic bronze medalist Marlen Esparza fights Mexico’s Arely Mucino in a fight that should have taken place years ago. Both are both coming off losses in title fights.
Esparza has the “fast hands” as she said and Mucino the “aggressive style” as she mentioned at the press conference on Thursday in Ontario.
It’s a 10-round affair and could mark the end for the loser.
Friday Night Fights
Undefeated middleweight Sadridden Akhmedov (14-0, 12 KOs) headlines a 360 Promotions and faces Raphael Igbokwe (17-5, 7 KOs) in the main event on Friday, Dec. 13, at Chumash Casino in Santa Ynez, Calif. UFC Fight Pass will stream the event.
Akhmedov hails from Kazakhstan and if you remember legendary Gennady “Triple G” Golovkin also hails from that region. Tom Loeffler the head of 360 Promotions worked with GGG too among other legends.
Is Akhmedov the real deal?
Former American Olympian Carlos Balderas (14-2) is also on the card and fights veteran Cesar Villarraga (11-10-1) who has been known to upset favorites in the past.
Fights to Watch
Fri. UFC Fight Pass 7 p.m. Sadridden Akhmedov (14-0) vs Raphael Igbokwe (17-5).
Sat. DAZN 10:30 a.m. Murodjon Akhmadaliev (12-1) vs Ricardo Espinoza (30-4).
Sat. DAZN 5 p.m. Alexis Rocha (25-2) vs Raul Curiel (15-0); Charles Conwell (20-0) vs Gerardo Vergara (20-0); Marlen Esparza (14-2) vs Arely Mucino (32-4-2).
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Cardoso, Nunez, and Akitsugi Bring Home the Bacon in Plant City
Cardoso, Nunez, and Akitsugi Bring Home the Bacon in Plant City
The final ShoBox event of 2025 played out tonight at the company’s regular staging ground in Plant City, Florida. When the smoke cleared, the “A-side” fighters in the featured bouts were 3-0 in step-up fights vs. battle-tested veterans, two of whom were former world title challengers. However, the victors in none of the three fights, with the arguable exception of lanky bantamweight Katsuma Akitsugi, made any great gain in public esteem.
In the main event, a lightweight affair, Jonhatan Cardoso, a 25-year-old Brazilian, earned a hard-fought, 10-round unanimous decision over Los Mochis, Mexico southpaw Eduardo Ramirez. The decision would have been acceptable to most neutral observers if it had been deemed a draw, but the Brazilian won by scores of 97-93 and 96-94 twice.
Cardoso, now 18-1 (15), had the crowd in his corner., This was his fourth straight appearance in Plant City. Ramirez, disadvantaged by being the smaller man with a shorter reach, declined to 28-5-3.
Co-Feature
In a 10-round featherweight fight that had no indelible moments, Luis Reynaldo Nunez advanced to 20-0 (13) with a workmanlike 10-round unanimous decision over Mexico’s Leonardo Baez. The judges had it 99-91 and 98-92 twice.
Nunez, from the Dominican Republic, is an economical fighter who fights behind a tight guard. Reputedly 85-5 as an amateur, he is managed by Sampson Lewkowicz who handles David Benavidez among others and trained by Bob Santos. Baez (22-5) was returning to the ring after a two-year hiatus.
Also
In a contest slated for “10,” ever-improving bantamweight Katsuma Akitsugi improved to 12-0 (3 KOs) with a sixth-round stoppage of Filipino import Aston Palicte (28-7-1). Akitsugi caught Palicte against the ropes and unleashed a flurry of punches climaxed by a right hook. Palicte went down and was unable to beat the count. The official time was 1:07 of round six.
This was the third straight win by stoppage for Akitsugi, a 27-year-old southpaw who trains at Freddie Roach’s Wild Card gym in LA under Roach’s assistant Eddie Hernandez. Palicte, who had been out of the ring for 16 months, is a former two-time world title challenger at superflyweight (115).
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Introducing Jaylan Phillips, Boxing’s Palindrome Man
On Thursday, Nov. 28, as Americans hunkered down at the dinner table with family and friends for our annual Thanksgiving Day feast, junior welterweight Jaylan Phillips and his trainer Kevin Henry were up in the sky flying from Las Vegas to Rochester, New York. For their Thanksgiving repast, they were offered a tiny bag of peanuts.
Phillips would not have eaten too much had the opportunity presented itself. The next day was the weigh-in. On Saturday, the 30th, he would compete in the 6-round main event of a small club show.
Phillips wasn’t brought to Rochester to win. His opponent, Wilfredo Flores, had a checkered career but he had once held a regional title and he lived in the general area. In boxing parlance, Jaylan Phillips was the “B” side. His role, from the promoter’s standpoint, was to fatten the record of the house fighter.
Jaylan didn’t follow the script. He won a unanimous decision over his 11-3-1 opponent, advancing his record to 4-3-4, and returned to Las Vegas with a new nickname, albeit not one of his own choosing or intended as a permanent accessory. This reporter dubbed him The Palindrome Man.
A palindrome is a word that spells the same backward and forward. Phillips’ current record is palindrome-ish.
It’s an odd record. One would be hard-pressed to find other active boxers with a slew of draws inside a small window of fights. It harks to the days, circa 1900, when some journeymen boxers accumulated as many draws as wins and losses combined.
A boxer with a 4-3-4 record would seem to be an unlikely candidate for a feature story, but the affable Jaylan Phillips is not your run-of-the-mill prizefighter.
Boxers, as we know, tend to be city folk, drawn from the black belts and the barrios of America’s urban places. Phillips grew up in Ebro, Florida, population 237 per the 2020 U.S. census. Ebro is in the Florida panhandle in the northwestern part of the state in a county that was dry until 2022. It is 23 miles due north of Panama City Beach but a world apart from the seaside Florida resort town and its pricey beachfront condos.
Of those 237 people, only five identified as African-American or black, or so it would be written, but the census-taker was obviously slothful. “That’s a crazy number,” says Phillips. “There has to be at least 40 or 50. And the reason I know that is that we are all related.”
“What does one do for excitement in Ebro?” we asked him. “Hunting, fishing, trapping, that sort of thing,” he said. And what does one trap? “Mostly raccoons,” he said, while adding that some of the elders in his extended family consider it a delicacy.
Phillips fought in Rochester, New York, on Saturday and was back in the gym in Las Vegas on Tuesday. He lives alone and does not own a car. His apartment, near UNLV, is three-and-a-half miles from the Top Rank Gym where he does most of his training. He jogs there and then jogs home again, this in a city where the temperature routinely exceeds 100 degrees for much of the year.
During his high school years, Phillips, now 25, concedes that he smoked a lot of weed and it impacted his grades. His interest in boxing was fueled by the exploits of Roy Jones Jr, another fighter with roots in the Florida panhandle. In his spare time, he enjoys watching tapes of old Sugar Ray Robinson fights which can be found on youtube. “He was the best,” says Phillips of Robinson who has been dead for 35 years, echoing an opinion that hasn’t diminished with the passage of time.
In his second pro fight, Phillips was thrust against a baby-faced novice from Cleveland, Abdullah Mason. Although Mason was only 17 years old, the Top Rank matchmaker did Jaylan no favors. He was still standing when the referee waived the fight off in the second round.
About the heavily-hyped Mason, Phillips says, “He’s a beast, like they say, but I would love to fight him again. I took that fight on two weeks’ notice. I’m confident the outcome would have been different if I had had a full camp.”
This observation will undoubtedly strike some as a delusion. Pound for pound, the precocious Mason just may be the top pro fighter in the world in his age group. But Jaylan isn’t lacking confidence which spills over when he talks about what lies ahead for him. “I will be a world champion,” he says matter-of-factly. And after boxing? “I see myself back home in Ebro living a humble life, hunting and fishing, but with a million dollars in the bank.”
If unswerving dedication and self-confidence are the keys to a successful boxing career, then Jaylan Phillips, notwithstanding his 4-3-4 record, is destined for big things. But here’s the rub:
“In boxing, it isn’t what you earn, but what you negotiate,” says the esteemed British boxing pundit Steve Bunce alluding to the importance of a well-connected manager. In a perfect world, each win would be stepping-stone to a bigger fight with a commensurately larger purse. But in this chaotic sport, a “B side” fighter who scores an upset in a low-level fight may actually be penalized for his “impertinence.” Promoters may be wary of using him again (the old “risk/reward” encumbrance) and, in a sport where it’s important for an up-and-comer to stay busy, his progress may be stalled.
Phillips doesn’t know when his next assignment will materialize, but regardless he will keep plugging along while setting an example that others who aspire to greatness would be wise to emulate.
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