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It’s a ‘Three-Peat’ for Eddie Hearn, the 2018 TSS Promoter of the Year

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Hearn

One billion.

That was the glitzy number rolling off the lips of men and women in sharp business suits as they knocked back glasses of champagne atop a rooftop garden in midtown Manhattan back in early May. It was here, in the commercial capital of the world, that UK promoter Eddie Hearn announced an eight-year deal with subscription streaming platform, DAZN, in a play to dramatically alter how boxing is consumed and disseminated  — all, yes, to the tune of one billion walloping dollars. The fine print let you know, of course, that only two years were guaranteed, among other caveats. But who was counting? Certainly not Hearn (pictured with his father, Matchroom Sport founder Barry Hearn), whose enterprising ways once again, for the third year in a row, make him TSS 2018 Promoter of the Year.

Some readers will find the honor redundant, perhaps even dubious. But if Hearn’s work in 2016 and 2017 at Matchroom might be charitably described as “domestic-level,” his endeavors this past year were far more international and innovative in scope.

No one would have begrudged Hearn if he had decided to stay put in an Essex abode and oversee, twice a year, what is by now one of the great sporting spectacles today: an Anthony Joshua fight, which depending on whether it takes place at the Principality Stadium in Cardiff or at Wembley Stadium in London, typically draws upwards of 75,000 spectators. But the inexhaustible Hearn, smelling fame and fortune across the Atlantic, had other ambitions in mind other than counting “AJ” gate receipts and PPV revenue from the comfort of his chaise lounge.

“I am trying to do what no UK promoter has ever done,” said Hearn shortly after announcing the DAZN deal. “Everybody wants us to fail, just like they did when we came into the UK five or six years ago, but this deal gives me a chance. In six years’ time we want to be the No 1 promoter in America.”

That last statement might make a veteran US promoter like Bob Arum keel over on the floor in stitches. But the fact remains that Hearn arrives with more ammunition than any British outsider since the colonial days. By linking up with DAZN — a startup bankrolled by billionaire Len Blavatnik and helmed by ex-ESPN head John Skipper — Hearn boasts the infrastructure to grow his firm into an American and perhaps even global powerhouse. But it is his position at the forefront of the new technology that DAZN represents that makes Hearn the most noteworthy promoter of the past year. If streaming is the future (as seemingly everyone in the sports media aisle seems to think), Hearn wants to be sure that he has a seat at the table.

Through Hearn, DAZN, the self-styled “Netflix of Sports,” has bulldozed its way into the American boxing market at a time in which the industry has never looked more in flux and fragmented. The news that HBO would no longer showcase boxing sent shockwaves across the industry, but for purely sentimental reasons. In reality, the boxing business had long outgrown the diminishing offerings from HBO. How Hearn will steer his company in this new landscape as DAZN’s chief content provider will be a key story in the coming years.

Hearn launched the first DAZN boxing card in September with the Anthony Joshua-Alexander Povetkin fight in Cardiff. October was even busier. The first DAZN show in the US was held in Chicago and showcased the likes of Artur Beterbiev, Danny Roman, Katie Tayler, and Jarrell Miller, as well as the main event pairing Jessie Vargas against Thomas Dulorme. A few weeks later, Hearn promoted one of the last HBO shows at the Hulu Theater in Madison Square Garden featuring the tightly-contested middleweight title match between his charge Daniel Jacobs and Sergiy Derevyanchenko. The following weekend, Hearn flew up to Boston to stage another middleweight showdown on DAZN headlined by new signee Demetrius Andrade. Tevin Farmer, another DAZN signee, fought on the undercard.

But what has truly earned Hearn goodwill with boxing’s finicky hardcore fanbase was his decision to put his weight behind the World Boxing Super Series, the much-lauded tournament series that lacked a significant and serious broadcast partner in its first iteration. An otherworldly talent like knockout artist Naoya Inoue, who is currently participating in the bantamweight tournament, deserves to seen by a US audience.

In a hint at his global designs, Hearn announced recently that Matchroom/DAZN would begin staging eight boxing cards a year in Italy, where DAZN currently has a significant presence in the soccer scene (Portuguese superstar Cristiano Ronaldo is a global ambassador for DAZN).

But for all the initial fanfare, the past year for Hearn has not been without its learning curves. His bold promise (or was it brash gloating?) to lure marketable US fighters aligned with Al Haymon, including Gervonta Davis, Adrien Broner, and the Charlo twins, fell flat on its face when the PBC announced its output deal with Fox, in addition to renewing its commitment with Showtime. And while Beterbiev, Andrade, Farmer, and Miller are nothing to scoff at, they are hardly the kind of fighters entrusted to bring major credibility and recognition to a brand sorely in need of both. Indeed, the splash that DAZN was looking for would come later in the year and without Hearn’s involvement: the signing of Mexican superstar Saul “Canelo” Alvarez to an exclusive contract estimated to be worth $365 million.

Furthermore, though Hearn signing unified cruiserweight titleholder Oleksandr Uysk certainly deserves praise, his current roster of US fighters are not as impressive as he would have you believe. The November 17 show pitting a mismatch between Jarrell Miller and Bogdan Dinu and as well as a tawdry assortment of over-the-hill fighters, like Brandon Rios and Gabriel Rosado, in boxing backwater Kansas City was an obvious clunker.

Still, there has been no promoter in 2018 more joined to the efforts, for better or worse, to reinvent the sport. Who knows, maybe six years from now Hearn will find himself back safely ensconced in his London office happily hyping a homegrown contender from Yorkshire, and DAZN, blanched and faded from years of financial hemorrhaging, will have been auctioned off to some Silicon Valley unicorn at pennies to the dollar. Maybe.

In any case, should Hearn seek to add another TSS trophy to his Chippendale cabinet for a four-peat, he need only do one simple thing in 2019: cut the dillydallying and make the heavyweight matchup that everyone wants to see in Joshua vs. Deontay Wilder. Like many of the sport’s most colorful impresarios before him, Hearn has attracted both admiration and disgust at a fever pitch. He will have much more of the former when he truly decides to play ball with Wilder’s handlers and consummate the one fight that would benefit the sport as a whole.

But that is supposing he cares about such a thing. Most promoters, as they have shown time and time again, do not. We will find out soon if Hearn is any different.

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Daniel Jacobs Edges Past Gabe Rosado on a Matchroom card in Florida

David A. Avila

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Former world champion Daniel Jacobs needed the last round to win by split decision against upset-minded Gabe Rosado and keep his place in line on Friday for lucrative super middleweight matchups.

But when the ring announcer erroneously announced the winner was from Philadelphia, confusion reigned for a moment until Jacobs was correctly called the winner.

Brooklyn’s Jacobs (37-3, 30 KOs) jumped out ahead against Philly fighter Rosado (25-13-1, 14 KOs) and held on for the win in front of no fans at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida. For a second, many thought Rosado had won.

Both were careful during the first three rounds measuring each other’s distance and looking for openings to counter. There were very few.

It was the kind of fight expected by those who know boxing: two veterans with immense experience against top-flight world champions. Mistakes were few.

Jacobs, a former middleweight world champion, had fought Saul “Canelo” Alvarez and Gennady “GGG” Golovkin in close but losing efforts.

Rosado had battled Golovkin too, six years ago in a bloody affair that ended in a loss. He had also lost to other champions like Peter Quillin and Jermell Charlo. But none were able to knock him out.

Both were aware of each other’s reputation. Bitter words had been exchanged for years and now they finally got their chance to prove their mettle and they did.

Though Jacobs was recognized as a knockout puncher, Rosado’s resilience was just as well known. Both neutralized each other for most of the fight with their feints and jabs to the body. Neither was willing to leave openings for each other.

Jacobs scored big with a left uppercut at the end of the seventh round. While Rosado wowed viewers with a sizzling right cross in the 11th round.

It was 1950s style, boxing with intelligence. Each found it difficult to land combinations, let alone find openings to score knockout blows. Instead, they had to be satisfied with scoring enough to convince three judges the actual winner.

Neither was able to pull out ahead with any conviction.

After 12 rounds one judge saw Rosado the winner 115-113 while two others saw Jacobs the winner 115-113 to give him the win by split decision.

“It felt just a little weird. It felt like a sparring match,” said Jacobs about fighting without fans in the audience. “This wasn’t a valiant effort.”

Rosado was certain he was the true winner.

“I thought I won the fight. I surprised him,” said Rosado who trained with Freddie Roach for this fight. “I’m a veteran, I know how to fight.”

Indeed, he does.

Jacobs now stands poised to fight one of many super middleweight champions in need of a marquee name.

“I live to see another day,” he said honestly.

Other Bouts

Kazakhstan’s Daniyar Yeleussinov (10-0, 6 KOs) proved he was not an easy touch and knocked out former world champion Julius Indongo (23-3, 12 KOs) to march forward in the welterweight division while grabbing the vacant IBF Inter-Continental title.

In a fight featuring southpaw versus southpaw Yeleussinov caught Indongo with a roundhouse left the first time they exchanged and down went the former super lightweight world champion. Indongo beat the count and survived the round.

Indongo wasn’t as lucky in the second round as Yeleussinov again connected with a left and down went the fighter from Namibia again. He would not get up at 1:24 of round two giving the knockout win for Yeleussinov.

A battle between undefeated heavyweights saw Azerbaijan’s Mahammadrasul Majidov (3-0, 3 KOs) use roundhouse rights to stagger the heavier Sahret Delgado (8-1) to win by knockout in the third round. Majidov actually helped Delgado get to his stool after knocking him out on his feet at 47 seconds of the third round.

Emmanuel Tagoe (32-1) defeated Mason Menard (36-5) by majority decision after a 10- round lightweight fight that saw a lot of clinching and leaning.

Nikita “White Chocolate” Ababiy (10-0) out-fought Detroit’s Brandon Maddox (7-4-1) to win by unanimous decision after six rounds in a middleweight clash. Ababiy hurt Maddox with body shots but found Maddox more resilient than expected.

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Pradabsri Upsets Menayothin, Ends the Longest Unbeaten Streak of Modern Times

Arne K. Lang

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During the wee hours in the Americas, a big upset was brewing in Thailand. In Nakhon Sawan, a city roughly 150 miles north of Bangkok, Panya Pradabsri (aka Petchmanee CP Freshmart) out-pointed Wanheng Menayothin (aka Chayaphon Moonsri) in a domestic clash with international significance. Manayothin entered the bout with a 54-0 (18) record and was making the 13th defense of his WBC world minimumweight title.

Pradabsri had been defeated only once in 35 previous starts, but only 11 of his 34 victories had come against fighters with winning records. According to ringside reports, he kept Menayothin at bay with good fundamentals, a stiff jab, and good lateral movement. All three judges had it 115-113. The fight wasn’t without controversy as Menayothin finished stronger and many folks scoring off the live video thought that he had done just enough to retain his title.

How good was/is Menayothin? That’s a question that serious boxing fans will likely debate for decades.

In the summer of 2019, Menayothin signed a co-promotional deal with Oscar De La Hoya’s Golden Boy Promotions. At time, GBP president Eric Gomez described him as one of the best fighters in the world. “We really want to bring him to the U.S. so people can see how talented he really is,” Gomez told England’s Sky Sports.

Menayothin was expected to make his U.S. debut in April of this year, but the pandemic ruined that plan. Earlier this year, he announced his retirement, but rescinded it after only two days.

Scottish boxing historian Matt McGrain, who has an exclusive arrangement with this web site, had lukewarm opinion of the Thai mighty-mite although he rated him the second-best 105-pound boxer of the decade, trailing only his countryman Thammanoon Niyomtrong (aka Knockout CP Freshmart).

“He is disciplined, strong, brings good pressure and is armed with a very decent range of punches,” said McGrain, “(but his record) is comprised mostly of men any competent fighter would be expected to beat.”

Although only one boxer from Thailand has been inducted into the International Boxing Hall of Fame (Khaosai Galaxy, class of 1999), the Southeast Asia nation has produced some outstanding boxers over the years – Chartchoi Chionoi, Sot Chitalada, Pongsaklek Wonjongkam, and Srisaket Sor Rungvisai to name just a few. The difference between these fighters and Wanheng Menayothin is that they all left the comfort zone of their homeland to score one or more important wins on foreign soil.

Menayothin may yet display his wares in a U.S. ring. But at age 35, an advanced age for small fighters in particular, we won’t get to see him at his best and now that his bubble has been burst, disinviting further comparisons to Mayweather and Marciano, the curiosity factor has been tempered.

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Yoka vs. Hammer Kicks Off the Thanksgiving Weekend Slate on ESPN+

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PRESS RELEASE— Tony Yoka, the dynamic heavyweight punching Parisian, aims to impress in his ESPN platform debut. Yoka, who won a super heavyweight gold medal for France at the 2016 Rio Olympics, will fight veteran Christian Hammer in a 10-rounder Friday at H Arena in Nantes, France.

Yoka-Hammer will stream live and exclusively this Friday, Nov. 27 in the United States on ESPN+ beginning at 2:55 p.m. ET/11:55 a.m. PT.

The ESPN+ stream will also include the return of unbeaten 2016 French Olympic gold medalist Estelle Yoka-Mossely against Pasa Malagic in an eight-round lightweight bout. Yoka and Yoka-Mossely, who have been married since 2018, welcomed their second child in May.

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Earlier this year, Yoka inked a promotional agreement with Top Rank, which will co-promote him with Ringstar France.

“Tony Yoka’s potential is limitless, and he is a grounded young man who is motivated to be a great professional fighter,” said Top Rank chairman Bob Arum. “France has never had a world heavyweight champion, and I believe Tony is the one to bring the sport’s biggest honor home.”

The 28-year-old Yoka’s stellar amateur run included a berth at the 2012 London Olympics and gold medals at the 2015 World Championships and 2010 Youth Olympic Games. Before his triumph in Rio, he’d already defeated the likes of former heavyweight world champion Joseph Parker and current undefeated prospects Joe Joyce and Ivan Dychko. At the Rio Olympics, he defeated Croatian standout Filip Hrgović in the semifinals and edged Joyce in the gold medal match.

As a professional, Yoka (8-0, 7 KOs) made his debut in June 2017 with a second-round stoppage over the previously undefeated Travis Clark. Apart from a decision win over Jonathan Rice in his second outing, Yoka has stopped every foe, including durable Englishman David “White Rhino” Allen and former European champion Alexander Dimitrenko. He made his 2020 debut Sept. 25 and stopped former world title challenger Johann Duhaupas in one round.

Hammer (25-6, 15 KOs) has fought many of the leading heavyweight names during his 12-year career, falling short against Tyson Fury, Luis Ortiz and Alexander Povetkin. He’s notched myriad upset victories, including a highlight-reel knockout over David Price and a 2016 split decision over Erkan Teper for the WBO European belt. In March 2019, he went the 10-round distance against Ortiz and has not been stopped since Fury forced him to retire on his stool after eight rounds in their February 2015 clash.

Check out more boxing news on video at the Boxing Channel 

To comment on this story in the Fight Forum CLICK HERE

 

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