It’s a ‘Three-Peat’ for Eddie Hearn, the 2018 TSS Promoter of the Year

Published

6 years ago

December 18, 2018

Sean Nam

One billion.

That was the glitzy number rolling off the lips of men and women in sharp business suits as they knocked back glasses of champagne atop a rooftop garden in midtown Manhattan back in early May. It was here, in the commercial capital of the world, that UK promoter Eddie Hearn announced an eight-year deal with subscription streaming platform, DAZN, in a play to dramatically alter how boxing is consumed and disseminated — all, yes, to the tune of one billion walloping dollars. The fine print let you know, of course, that only two years were guaranteed, among other caveats. But who was counting? Certainly not Hearn (pictured with his father, Matchroom Sport founder Barry Hearn), whose enterprising ways once again, for the third year in a row, make him TSS 2018 Promoter of the Year.

Some readers will find the honor redundant, perhaps even dubious. But if Hearn’s work in 2016 and 2017 at Matchroom might be charitably described as “domestic-level,” his endeavors this past year were far more international and innovative in scope.

No one would have begrudged Hearn if he had decided to stay put in an Essex abode and oversee, twice a year, what is by now one of the great sporting spectacles today: an Anthony Joshua fight, which depending on whether it takes place at the Principality Stadium in Cardiff or at Wembley Stadium in London, typically draws upwards of 75,000 spectators. But the inexhaustible Hearn, smelling fame and fortune across the Atlantic, had other ambitions in mind other than counting “AJ” gate receipts and PPV revenue from the comfort of his chaise lounge.

“I am trying to do what no UK promoter has ever done,” said Hearn shortly after announcing the DAZN deal. “Everybody wants us to fail, just like they did when we came into the UK five or six years ago, but this deal gives me a chance. In six years’ time we want to be the No 1 promoter in America.”

That last statement might make a veteran US promoter like Bob Arum keel over on the floor in stitches. But the fact remains that Hearn arrives with more ammunition than any British outsider since the colonial days. By linking up with DAZN — a startup bankrolled by billionaire Len Blavatnik and helmed by ex-ESPN head John Skipper — Hearn boasts the infrastructure to grow his firm into an American and perhaps even global powerhouse. But it is his position at the forefront of the new technology that DAZN represents that makes Hearn the most noteworthy promoter of the past year. If streaming is the future (as seemingly everyone in the sports media aisle seems to think), Hearn wants to be sure that he has a seat at the table.

Through Hearn, DAZN, the self-styled “Netflix of Sports,” has bulldozed its way into the American boxing market at a time in which the industry has never looked more in flux and fragmented. The news that HBO would no longer showcase boxing sent shockwaves across the industry, but for purely sentimental reasons. In reality, the boxing business had long outgrown the diminishing offerings from HBO. How Hearn will steer his company in this new landscape as DAZN’s chief content provider will be a key story in the coming years.

Hearn launched the first DAZN boxing card in September with the Anthony Joshua-Alexander Povetkin fight in Cardiff. October was even busier. The first DAZN show in the US was held in Chicago and showcased the likes of Artur Beterbiev, Danny Roman, Katie Tayler, and Jarrell Miller, as well as the main event pairing Jessie Vargas against Thomas Dulorme. A few weeks later, Hearn promoted one of the last HBO shows at the Hulu Theater in Madison Square Garden featuring the tightly-contested middleweight title match between his charge Daniel Jacobs and Sergiy Derevyanchenko. The following weekend, Hearn flew up to Boston to stage another middleweight showdown on DAZN headlined by new signee Demetrius Andrade. Tevin Farmer, another DAZN signee, fought on the undercard.

But what has truly earned Hearn goodwill with boxing’s finicky hardcore fanbase was his decision to put his weight behind the World Boxing Super Series, the much-lauded tournament series that lacked a significant and serious broadcast partner in its first iteration. An otherworldly talent like knockout artist Naoya Inoue, who is currently participating in the bantamweight tournament, deserves to seen by a US audience.

In a hint at his global designs, Hearn announced recently that Matchroom/DAZN would begin staging eight boxing cards a year in Italy, where DAZN currently has a significant presence in the soccer scene (Portuguese superstar Cristiano Ronaldo is a global ambassador for DAZN).

But for all the initial fanfare, the past year for Hearn has not been without its learning curves. His bold promise (or was it brash gloating?) to lure marketable US fighters aligned with Al Haymon, including Gervonta Davis, Adrien Broner, and the Charlo twins, fell flat on its face when the PBC announced its output deal with Fox, in addition to renewing its commitment with Showtime. And while Beterbiev, Andrade, Farmer, and Miller are nothing to scoff at, they are hardly the kind of fighters entrusted to bring major credibility and recognition to a brand sorely in need of both. Indeed, the splash that DAZN was looking for would come later in the year and without Hearn’s involvement: the signing of Mexican superstar Saul “Canelo” Alvarez to an exclusive contract estimated to be worth $365 million.

Furthermore, though Hearn signing unified cruiserweight titleholder Oleksandr Uysk certainly deserves praise, his current roster of US fighters are not as impressive as he would have you believe. The November 17 show pitting a mismatch between Jarrell Miller and Bogdan Dinu and as well as a tawdry assortment of over-the-hill fighters, like Brandon Rios and Gabriel Rosado, in boxing backwater Kansas City was an obvious clunker.

Still, there has been no promoter in 2018 more joined to the efforts, for better or worse, to reinvent the sport. Who knows, maybe six years from now Hearn will find himself back safely ensconced in his London office happily hyping a homegrown contender from Yorkshire, and DAZN, blanched and faded from years of financial hemorrhaging, will have been auctioned off to some Silicon Valley unicorn at pennies to the dollar. Maybe.

In any case, should Hearn seek to add another TSS trophy to his Chippendale cabinet for a four-peat, he need only do one simple thing in 2019: cut the dillydallying and make the heavyweight matchup that everyone wants to see in Joshua vs. Deontay Wilder. Like many of the sport’s most colorful impresarios before him, Hearn has attracted both admiration and disgust at a fever pitch. He will have much more of the former when he truly decides to play ball with Wilder’s handlers and consummate the one fight that would benefit the sport as a whole.

But that is supposing he cares about such a thing. Most promoters, as they have shown time and time again, do not. We will find out soon if Hearn is any different.

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Sean Nam

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Skylar Lacy Blocked for Lamar Jackson before Making his Mark in Boxing

Published

3 days ago

January 19, 2025

Arne K. Lang

Skylar-Lacy-Blocked-for-Lamar-Jackson-Before-Making-his-Mark-in-Boxing

Skylar Lacy, a six-foot-seven heavyweight, returns to the ring on Sunday, Feb. 2, opposing Brandon Moore on a card in Flint, Michigan, airing worldwide on DAZN.

As this is being written, the bookmakers hadn’t yet posted a line on the bout, but one couldn’t be accused of false coloring by calling the 10-round contest a 50/50 fight. And if his frustrating history is any guide, Lacy will have another draw appended to his record or come out on the wrong side of a split decision.

This should not be construed as a tip to wager on Moore. “Close fights just don’t seem to go my way,” says the boxer who played alongside future multi-year NFL MVP Lamar Jackson at the University of Louisville.

A 2021 National Golden Gloves champion, Skylar Lacy came up short in his final amateur bout, losing a split decision to future U.S. Olympian Joshua Edwards. His last Team Combat League assignment resulted in another loss by split decision and he was held to a draw in both instances when stepping up in class as a pro. “In my mind, I’m still undefeated,” says Lacy (8-0-2, 6 KOs). “No one has ever kicked my ass.”

Lacy was the B-side in both of those draws, the first coming in a 6-rounder against Top Rank fighter Antonio Mireles on a Top Rank show in Lake Tahoe, Nevada, and the second in an 8-rounder against George Arias, a Lou DiBella fighter on a DiBella-promoted card in Philadelphia.

Lacy had the Mireles fight in hand when he faded in the homestretch. The altitude was a factor. Lake Tahoe, Nevada (officially Stateline) sits 6,225 feet above sea level. The fight with Arias took an opposite tack. Lacy came on strong after a slow start to stave off defeat.

Skylar will be the B-side once again in Michigan. The card’s promoter, former world title challenger Dmitriy Salita, inked Brandon Moore (16-1, 10 KOs) in January. “A capable American heavyweight with charisma, athleticism and skills is rare in today’s day and age. Brandon has got all these ingredients…”, said Salita in the press release announcing the signing. (Salita has an option on Skylar Lacy’s next pro fight in the event that Skylar should win, but the promoter has a larger investment in Moore who was previously signed to Top Rank, a multi-fight deal that evaporated after only one fight.)

Both Lacy and Moore excelled in other sports. The six-foot-six Moore was an outstanding basketball player in high school in Fort Lauderdale and at the NAIA level in college. Lacy was an all-state football lineman in Indiana before going on to the University of Louisville where he started as an offensive guard as a redshirt sophomore, blocking for freshman phenom Lamar Jackson. “Lamar was hard-working and humble,” says Lacy about the player who is now one of the world’s highest-paid professional athletes.

When Lacy committed to Louisville, the head coach was Charlie Strong who went on to become the head coach at the University of Texas. Lacy was never comfortable with Strong’s successor Bobby Petrino and transferred to San Jose State. Having earned his degree in only three years (a BA in communications) he was eligible immediately but never played a down because of injuries.

Returning to Indianapolis where he was raised by his truck dispatcher father, a single parent, Lacy gravitated to Pat McPherson’s IBG (Indy Boxing and Grappling) Gym on the city’s east side where he was the rare college graduate pounding the bags alongside at-risk kids from the city’s poorer neighborhoods.

Lacy built a 12-6 record across his two seasons in Team Combat League while representing the Las Vegas Hustle (2023) and the Boston Butchers (2024).

For the uninitiated, a Team Combat League (TCL) event typically consists of 24 fights, each consisting of one three-minute round. The concept finds no favor with traditionalists, but Lacy is a fan. It’s an incentive for professional boxers to keep in shape between bouts without disturbing their professional record and, notes Lacy, it’s useful in exposing a competitor to different styles.

“It paid the bills and kept me from just sitting around the house,” says Lacy whose 12-6 record was forged against 13 different opponents.

As a sparring partner, Lacy has shared the ring with some of the top heavyweights of his generation, e.g., Tyson Fury, Anthony Joshua and Dillian Whyte. He was one of Fury’s regular sparring partners during the Gypsy King’s trilogy with Deontay Wilder. He worked with Joshua at Derrick James’ gym in Dallas and at Ben Davison’s gym in England, helping Joshua prepare for his date in Saudi Arabia with Francis Ngannou and had previously sparred with Ngannou at the UFC Performance Center in Las Vegas. Skylar names traveling to new places as one of his hobbies and he got to scratch that itch when he joined Whyte’s camp in Portugal.

As to the hardest puncher he ever faced, he has no hesitation: “Ngannou,” he says. “I negotiated a nice price to spend a week in his camp and the first time he hit me I knew I should have asked for more.”

Lacy is confident that having shared the ring with some of the sport’s elite heavyweights will get him over the hump in what will be his first 10-rounder (Brandon Moore has never had to fight beyond eight rounds, having won his three 10-rounders inside the distance). Lacy vs. Moore is the co-feature to Claressa Shields’ homecoming fight with Danielle Perkins. Shields, basking in the favorable reviews accorded the big-screen biopic based on her first Olympic journey (“The Fire Inside”) will attempt to capture a title in yet another weight class at the expense of the 42-year-old Perkins, a former professional basketball player.

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Mizuki Hiruta Dominates in her U.S. Debut and Omar Trinidad Wins Too at Commerce

Published

4 days ago

January 18, 2025

David A. Avila

Mizuki-Hiruta-Dominates-in-her-U.S.-Debut-and-Trinidad-Wins-Too-at-Commerce

Japan’s Mizuki Hiruta smashed through Mexico’s Maribel Ramirez with ease in winning by technical decision and local hero Omar Trinidad continued his assault on the featherweight division on Friday.

Hiruta (7-0, 2 KOs), who prefers to be called “Mimi,” made her American debut with an impressive performance against Mexican veteran Maribel Ramirez (15-11-4) and retained the WBO super flyweight world title by unanimous decision at Commerce Casino in Commerce, Calif.

The pink-haired Japanese southpaw champion quickly proved to be quicker, stronger and even better than advertised. In the opening round Ramirez landed on the floor twice after throwing errant blows. On one instance, it could have been ruled a knockdown but it was not a convincing blow.

In the second round, Ramirez again attacked and again was met with a Hiruta check right hook and down went the Mexican. This time referee Ray Corona gave the eight-count and the fight resumed.

It was Hiruta’s third title defense but this time it was on American soil. She seemed nervous by the prospect of getting a favorable review from the more than 700 fans inside the casino tent.

For more than a year Hiruta has been training off and on with Manny Robles in the L.A. area. Now that she has a visa, she has spent considerable time this year learning the tricks of the trade. They proved explosively effective.

Though Mexico City’s Ramirez has considerable experience against world champions, she discovered that Hiruta was not easy to hit. Often, the Japanese champion would slip and counter with precision.

It was an impressive American debut, though the fight was stopped in the eighth round after a collision of heads. The scores were tallied and all three saw Hiruta the winner by scores of 80-71 twice and 79-72.

“I’m so happy. I could have done much more,” said Hiruta through interpreter Yuriko Miyata. “I wanted to do more things that Manny Robles taught me.”

Trinidad Wins Too

Omar Trinidad (18-0-1, 13 KOs) discovered that challenger Mike Plania (31-5, 18 KOs) has a very good chin and staying power. But over 10 rounds Trinidad proved to be too fast and too busy for the Filipino challenger.

Immediately it was evident that the East L.A. featherweight was too quick and too busy for Plania who preferred a counter-puncher attack that never worked.

“He was strong,” said Trinidad. “He took everything.”

After 10 redundant rounds all three judges scored for Trinidad 100-90 twice and 99-91. He retains the WBC Continental Americas title.

Other Bouts

Ali Akhmedov (23-1, 17 KOs) blasted out Malcolm Jones (17-5-1) in less than two rounds. A dozen punches by Akhmedov forced referee Thomas Taylor to stop the super middleweight fight.

Iyana “Roxy” Verduzco (3-0) bloodied Lindsey Ellis in the first round and continued the speedy assault in the next two rounds. Referee Ray Corona saw enough and stopped the fight in favor of Verduzco at 1:34 of the third round.

Gloria Munguilla (7-1) and Brook Sibrian (5-2) lit up the boxing ring with a nonstop clash for eight rounds in their light flyweight fight. Munguilla proved effective with a slip-and-counter attack. Sibrian adjusted and made the fight closer in the last four rounds but all three judges favored Munguilla.

More Winners

Joshua Anton, Tayden Beltran, Adan Palma, and Alexander Gueche all won their bouts.

Photos credit: Al Applerose

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Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Published

6 days ago

January 16, 2025

David A. Avila

Avila Perspective, Chap. 309: 360 Promotions Opens with Trinidad, Mizuki and More

Best wishes to the survivors of the Los Angeles wildfires that took place last week and are still ongoing in small locales.

Most of the heavy damage took place in the western part of L.A. near the ocean due to Santa Ana winds. Another very hot spot was in Altadena just north of the Rose Bowl. It was a horrific tragedy.

Hopefully the worst is over.

Pro boxing returns with 360 Boxing Promotions spotlighting East L.A.’s Omar Trinidad (17-0-1, 13 KOs) defending a regional featherweight title against Mike Plania (31-4, 18 KOs) on Friday, Jan. 17, at the Commerce Casino in Commerce, Calif.

“I’m the king of L.A. boxing and I’ll be ready to put on a show headlining again in the main event. This is my year, I’m ready to challenge and defeat any of the featherweight world champions,” said Trinidad.

UFC Fight Pass will stream the Hollywood Night fight card that includes a female world championship fight and other intriguing match-ups.

Tom Loeffler heads 360 Promotions and once again comes full force with a hot prospect in Trinidad. If you’re not familiar with Loeffler’s history of success, he introduced America to Oleksandr Usyk, Gennady “GGG” Golovkin and the brothers Wladimir and Vitaly Kltischko.

“We’ve got a wealth of international talent and local favorites to kick off our 2025 in grand style,” said Loeffler.

He knows talent.

Trinidad hails from the Boyle Heights area of East L.A. near the Los Angeles riverbed. Several fighters from the past came from that exact area including the first Golden Boy, Art Aragon.

Aragon was a huge gate attraction during the late 1940s until 1960. He was known as a lady’s man and dated several Hollywood starlets in his time. Though he never won a world title he did fight world champions Carmen Basilio, Jimmy Carter and Lauro Salas. He was more or less the king of the Olympic Auditorium and Los Angeles boxing during his career.

Other famous boxers from the Boyle Heights area were notorious gangster Mickey Cohen and former world champion Joey Olivo.

Can Trinidad reach world title status?

Facing Trinidad will be Filipino fighter Plania who’s knocked off a couple of prospects during his career including Joshua “Don’t Blink” Greer and Giovanni Gutierrez. The fighter from General Santos in the Philippines can crack and hold his own in the boxing ring.

It’s a very strong fight card and includes WBO world titlist Mizuki Hiruta of Japan who defends the super flyweight title against Mexican veteran Maribel Ramirez. It’s a tough matchup for Hiruta who makes her American debut. You can’t miss her with that pink hair and she has all the physical tools to make a splash in this country.

Mizukii Hiruta

Two other female bouts are also planned, including light flyweight banger L.A.’s Gloria Munguilla (6-1) against Coachella’s Brook Sibrian (5-1) in a match set for six rounds. Both are talented fighters. Another female fight includes super featherweights Iyana “Right Hook Roxy” Verduzco (2-0) versus Lindsey Ellis (2-1) in another six-rounder. Ellis can crack with all her wins coming via knockout. Verduzco is a multi-national titlist as an amateur.

Others scheduled to perform are Ali Akhmedov, Joshua Anton, Adan Palma and more.

Doors open at 4:30 p.m.

Boxing and the Media

The sport of professional boxing is currently in flux. It’s always in flux but no matter what people may say or write, boxing will survive.

Whether you like Jake Paul or not, he proved boxing has worldwide appeal with monstrous success in his last show. He has media companies looking at the numbers and imagining what they can do with the sport.

Sure, UFC is negotiating a massive billion dollar deal with media companies, as is WWE, both are very similar in that they provide combat entertainment. You don’t need to know the champions because they really don’t matter. Its about the attractions.

Boxing is different. The good champions last and build a following that endures even beyond their careers a la Mike Tyson.

MMA can’t provide that longevity, but it does provide entertainment.

Currently, there is talk of establishing a boxing league again. It’s been done over and over but we shall see if it sticks this time.

Pro boxing is the true warrior’s path and that means a solo adventure. It’s a one-on-one sport and that appeals to people everywhere. It’s the oldest sport that can be traced to prehistoric times. You don’t need classes in Brazilian Jiujitsu, judo, kick boxing or wrestling. Just show up in a boxing gym and they can put you to work.

It’s a poor person’s path that can lead to better things and most importantly discipline.

Photos credit: Lina Baker

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