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The Hauser Report: Amazon Says Hello to Boxing

On December 7, Prime Video and Premier Boxing Champions announced what they described as a “multiyear rights agreement.” Prime Video is included in the Amazon Prime membership package (which costs $139 annually). Alternatively, Prime Video can be purchased separately for $8.99 per month.
Most of the terms in the Agreement were undisclosed. What’s publicly known is that:
(1) Prime Video will stream a series of PBC Championship Boxing events in the United States and other designated countries on an exclusive basis. But the announcement left open the possibility that PBC will continue to televise and stream boxing events apart from this series on other platforms.
(2) Prime Video will distribute PBC pay-per-view events in the United States with the first event expected to take place in March 2024. The PBC pay-per-view events that are streamed on Prime Video will also be available to viewers on linear TV through cable and satellite PPV distributors. It’s unclear whether Prime Video will distribute all of PBC’s pay-per-view events in the United States or whether PBC can distribute additional PPV events in the United States on other streaming platforms.
(3) The agreement is believed to call for 12-to-14 fight cards annually. The breakdown between pay-per-view shows and regular PBC Championship Boxing events wasn’t announced and, most likely, is undecided at the present time.
The deal gives PBC a HUGE platform for boxing. Prime Video has more than 150 million subscribers in the United States. But a lot of questions remain unanswered.
“Multiyear” means how many years? And is the length of the commitment firm or does it depend on one of the parties (most likely, Amazon) exercising an option to extend the initial term of the agreement?
What license fee, if any, will Amazon pay to PBC for its “free” boxing streams and what will the pay-per-view price points be?
If PBC streams additional non-pay-per-view boxing events on other platforms, how will it determine which events are on Amazon and which events are on other platforms?
Who will produce the Amazon shows and who will the on-camera talent be? It’s believed that PBC will be responsible for production with major decisions subject to approval by Amazon. Will members of the Showtime team who were laid off by Paramount be hired by PBC as independent contractors? Will Amazon want to match Al Michaels’ presence on Thursday Night Football with Jim Lampley on Amazon Prime fights?
And most important to fight fans; what quality control will there be in making the fights?
When the PBC-Amazon deal was announced, Marie Donoghue (Amazon’s Vice President for U.S. Sports Content & Partnerships) was quoted as saying, “We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events.”
That’s marketing-speak.
When PBC (backed by hundreds of millions of dollars in venture capital) rolled out its inaugural offering on “free” television on March 7, 2015, boxing fans were ecstatic. Its initial telecast (on NBC) showcased Keith Thurman and Adrien Broner and averaged 3.37 million viewers (including 554,000 in the coveted 18-to-34-year-old demographic). But things quickly soured. PBC’s fights failed the quality-control test. Viewers lost interest. Networks that wanted to televise certain PBC fighters were told that the fighter they wanted had been promised to another network. One by one, NBC, CBS, FOX, and ESPN (each of which had a deal with PBC) dropped by the wayside.
The Thursday night NFL games on Prime Video are on a par with other regular-season NFL games. But this isn’t like buying NFL rights. The NFL has an institutional interest in giving program carriers reliable high-quality content. Boxing promoters have a spotty track record in that regard. Will PBC and Prime Video give boxing fans high-quality match-ups or programming that has too many one-sided fights and contests for phony “championship” belts?
And there are other issues that Amazon will have to face.
Canelo Alvarez, Gervonta Davis, and Deontay Wilder are PBC’s most marketable fighters. Canelo will help Amazon further penetrate the Hispanic market. Davis and Wilder are exciting fighters with constituencies of their own. But Gervonta and Deontay come with a lot of baggage. There are well-documented instances of the physical abuse of women and, in Gervonta’s case, time spent in prison earlier this year as a consequence of running a red light and totaling a car owned by a woman named Jyair Smith. Smith later told the court that she had “begged” Davis for help after the accident: “I looked him in his eyes. I said I have to get home to my daughter, I’m pregnant. He never once came over to help me. He got his things and left.”
Is that the image Amazon wants?
And let’s not forget; an increasing number of big fights (including Deontay Wilder’s December 23 outing against Joseph Parker) are being contested in Saudi Arabia. To what degree, if any, will Amazon and PBC be willing to become complicit in sportswashing by the Saudi government?
This writer reached out to Harrison Raboy (Sports Publicity Lead for Prime Video) regarding the above issues. Mr. Raboy responded, “Appreciate all the questions. But right now, we don’t have anything more to share than what was in the press release.”
PBC’s deal with Amazon could be a huge plus for boxing. But that’s the same thing that boxing fans said initially about PBC’s deals with CBS, NBC, FOX, and ESPN.
Is there anyone at Amazon who has an in-depth understanding of the sport and business of boxing? Or has this deal been crafted primarily by marketing and tech people who are largely oblivious to the challenges ahead? Will this deal benefit Amazon, boxing fans, and boxing or just Premier Boxing Champions and a few people associated with the promoter?
To repeat: PBC’s deal with Amazon could be a huge plus for boxing. But Amazon should keep in mind that there are reasons HBO, Showtime, CBS, NBC, and FOX all walked away from PBC and boxing.
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – The Universal Sport: Two Years Inside Boxing – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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Avila Perspective, Chap. 322: Super Welter Week in SoCal

Two below-the-radar super welterweight stars show off their skills this weekend from different parts of Southern California.
One in particular, Charles Conwell, co-headlines a show in Oceanside against a hard-hitting Mexican while another super welter star Sadriddin Akhmedov faces another Mexican hitter in Commerce.
Take your pick.
The super welterweight division is loaded with talent at the moment. If Terence Crawford remained in the division he would be at the top of the class, but he is moving up several weight divisions.
Conwell (21-0, 16 KOs) faces Jorge Garcia Perez (32-4, 26 KOs) a tall knockout puncher from Los Mochis at the Frontwave Arena in Oceanside, Calif. on Saturday April 19. DAZN will stream the Golden Boy Promotions card that also features undisputed flyweight champion Gabriela Fundora. We’ll get to her later.
Conwell might be the best super welterweight out there aside from the big dogs like Vergil Ortiz, Serhii Bohachuk and Sebastian Fundora.
If you are not familiar with Conwell he comes from Cleveland, Ohio and is one of those fighters that other fighters know about. He is good.
He has the James “Lights Out” Toney kind of in-your-face-style where he anchors down and slowly deciphers the opponent’s tools and then takes them away piece by piece. Usually it’s systematic destruction. The kind you see when a skyscraper goes down floor by floor until it’s smoking rubble.
During the Covid days Conwell fought two highly touted undefeated super welters in Wendy Toussaint and Madiyar Ashkeyev. He stopped them both and suddenly was the boogie man of the super welterweight division.
Conwell will be facing Mexico’s taller Garcia who likes to trade blows as most Mexican fighters prefer, especially those from Sinaloa. These guys will be firing H bombs early.
Fundora
Co-headlining the Golden Boy card is Gabriela Fundora (15-0, 7 KOs) the undisputed flyweight champion of the world. She has all the belts and Mexico’s Marilyn Badillo (19-0-1, 3 KOs) wants them.
Gabriela Fundora is the sister of Sebastian Fundora who holds the men’s WBC and WBO super welterweight world titles. Both are tall southpaws with power in each hand to protect the belts they accumulated.
Six months ago, Fundora met Argentina’s Gabriela Alaniz in Las Vegas to determine the undisputed flyweight champion. The much shorter Alaniz tried valiantly to scrap with Fundora and ran into a couple of rocket left hands.
Mexico’s Badillo is an undefeated flyweight from Mexico City who has battled against fellow Mexicans for years. She has fought one world champion in Asley Gonzalez the current super flyweight world titlist. They met years ago with Badillo coming out on top.
Does Badillo have the skill to deal with the taller and hard-hitting Fundora?
When a fighter has a six-inch height advantage like Fundora, it is almost impossible to out-maneuver especially in two-minute rounds. Ask Alaniz who was nearly decapitated when she tried.
This will be Badillo’s first pro fight outside of Mexico.
Commerce Casino
Kazakhstan’s Sadriddin Akhmedov (15-0, 13 KOs) is another dangerous punching super welterweight headlining a 360 Promotions card against Mexico’s Elias Espadas (23-6, 16 KOs) on Saturday at the Commerce Casino.
UFC Fight Pass will stream the 360 Promotions card of about eight bouts.
Akhmedov is another Kazakh puncher similar to the great Gennady “GGG” Golovkin who terrorized the middleweight division for a decade. He doesn’t have the same polish or dexterity but doesn’t lack pure punching power.
It’s another test for the super welterweight who is looking to move up the ladder in the very crowded 154-pound weight division. 360 Promotions already has a top contender in Ukraine’s Serhii Bohachuk who nearly defeated Vergil Ortiz a year ago.
Could Bohachuk and Akhmedov fight each other if nothing else materializes?
That’s a question for another day.
Fights to Watch
Sat. DAZN 5 p.m. Charles Conwell (21-0, 16 KOs) vs. Jorge Garcia Perez (32-4, 26 KOs); Gabriela Fundora (15-0) vs Marilyn Badillo (19-0-1).
Sat. UFC Fight Pass 6 p.m. Sadriddin Akhmedov (15-0) vs Elias Espadas (23-6).
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TSS Salutes Thomas Hauser and his Bernie Award Cohorts

The Boxing Writers Association of America has announced the winners of its annual Bernie Awards competition. The awards, named in honor of former five-time BWAA president and frequent TSS contributor Bernard Fernandez, recognize outstanding writing in six categories as represented by stories published the previous year.
Over the years, this venerable website has produced a host of Bernie Award winners. In 2024, Thomas Hauser kept the tradition alive. A story by Hauser that appeared in these pages finished first in the category “Boxing News Story.” Titled “Ryan Garcia and the New York State Athletic Commission,” the story was published on June 23. You can read it HERE.
Hauser also finished first in the category of “Investigative Reporting” for “The Death of Ardi Ndembo,” a story that ran in the (London) Guardian. (Note: Hauser has owned this category. This is his 11th first place finish for “Investigative Reporting”.)
Thomas Hauser, who entered the International Boxing Hall of Fame with the class of 2019, was honored at last year’s BWAA awards dinner with the A.J. Leibling Award for Outstanding Boxing Writing. The list of previous winners includes such noted authors as W.C. Heinz, Budd Schulberg, Pete Hamill, and George Plimpton, to name just a few.
The Leibling Award is now issued intermittently. The most recent honorees prior to Hauser were Joyce Carol Oates (2015) and Randy Roberts (2019).
Roberts, a Distinguished Professor of History at Purdue University, was tabbed to write the Hauser/Leibling Award story for the glossy magazine for BWAA members published in conjunction with the organization’s annual banquet. Regarding Hauser’s most well-known book, his Muhammad Ali biography, Roberts wrote, “It is nearly impossible to overestimate the importance of the book to our understanding of Ali and his times.” An earlier book by Hauser, “The Black Lights: Inside the World of Professional Boxing,” garnered this accolade: “Anyone who wants to understand boxing today should begin by reading ‘The Black Lights’.”
A panel of six judges determined the Bernie Award winners for stories published in 2024. The stories they evaluated were stripped of their bylines and other identifying marks including the publication or website for which the story was written.
Other winners:
Boxing Event Coverage: Tris Dixon
Boxing Column: Kieran Mulvaney
Boxing Feature (Over 1,500 Words): Lance Pugmire
Boxing Feature (Under 1,500 Words): Chris Mannix
The Dixon, Mulvaney, and Pugmire stories appeared in Boxing Scene; the Mannix story in Sports Illustrated.
The Bernie Award recipients will be honored at the forthcoming BWAA dinner on April 30 at the Edison Ballroom in the heart of Times Square. (For more information, visit the BWAA website). Two days after the dinner, an historic boxing tripleheader will be held in Times Square, the logistics of which should be quite interesting. Ryan Garcia, Devin Haney, and Teofimo Lopez share top billing.
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Mekhrubon Sanginov, whose Heroism Nearly Proved Fatal, Returns on Saturday

To say that Mekhrubon Sanginov is excited to resume his boxing career would be a great understatement. Sanginov, ranked #9 by the WBA at 154 pounds before his hiatus, last fought on July 8, 2022.
He was in great form before his extended leave, having scored four straight fast knockouts, advancing his record to 13-0-1. Had he remained in Las Vegas, where he had settled after his fifth pro fight, his career may have continued on an upward trajectory, but a trip to his hometown of Dushanbe, Tajikistan, turned everything haywire. A run-in with a knife-wielding bully nearly cost him his life, stalling his career for nearly three full years.
Sanginov was exiting a restaurant in Dushanbe when he saw a man, plainly intoxicated, harassing another man, an innocent bystander. Mekhrubon intervened and was stabbed several times with a long knife. One of the puncture wounds came perilously close to puncturing his heart.
“After he stabbed me, I ran after him and hit him and caught him to hold for the police,” recollects Sanginov. “There was a lot of confusion when the police arrived. At first, the police were not certain what had happened.
“By the time I got to the hospital, I had lost two liters of blood, or so I was told. After I was patched up, one of the surgeons said to me, ‘Give thanks to God because he gave you a second life.’ It is like I was born a second time.”
“I was in the wrong place at the wrong time. It could have happened in any city,” he adds. (A story about the incident on another boxing site elicited this comment from a reader: “Good man right there. World would be a better place if more folk were willing to step up when it counts.”)
Sanginov first laced on a pair of gloves at age 10 and was purportedly 105-14 as an amateur. Growing up, the boxer he most admired was Roberto Duran. “Muhammad Ali will always be the greatest and [Marvin] Hagler was great too, but Duran was always my favorite,” he says.
During his absence from the ring, Sanginov married a girl from Tajikistan and became a father. His son Makhmud was born in Las Vegas and has dual citizenship. “Ideally,” he says, “I would like to have three more children. Two more boys and the last one a daughter.”
He also put on a great deal of weight. When he returned to the gym, his trainer Bones Adams was looking at a cruiserweight. But gradually the weight came off – “I had to give up one of my hobbies; I love to eat,” he says – and he will be resuming his career at 154. “Although I am the same weight as before, I feel stronger now. Before I was more of a boy, now I am a full-grown man,” says Sanginov who turned 29 in February.
He has a lot of rust to shed. Because of all those early knockouts, he has answered the bell for only eight rounds in the last four years. Concordantly, his comeback fight on Saturday could be described as a soft re-awakening. Sanginov’s opponent Mahonri Montes, an 18-year pro from Mexico, has a decent record (36-10-2, 25 KOs) but has been relatively inactive and is only 1-3-1 in his last five. Their match at Thunder Studios in Long Beach, California, is slated for eight rounds.
On May 10, Ardreal Holmes (17-0) faces Erickson Lubin (26-2) on a ProBox card in Kissimmee, Florida. It’s an IBF super welterweight title eliminator, meaning that the winner (in theory) will proceed directly to a world title fight.
Sanginov will be watching closely. He and Holmes were scheduled to meet in March of 2022 in the main event of a ShoBox card on Showtime. That match fell out when Sanginov suffered an ankle injury in sparring.
If not for a twist of fate, that may have been Mekhrubon Sanginov in that IBF eliminator, rather than Ardreal Holmes. We will never know, but one thing we do know is that Mekhrubon’s world title aspirations were too strong to be ruined by a knife-wielding bully.
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