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The Hauser Report: Amazon Says Hello to Boxing
On December 7, Prime Video and Premier Boxing Champions announced what they described as a “multiyear rights agreement.” Prime Video is included in the Amazon Prime membership package (which costs $139 annually). Alternatively, Prime Video can be purchased separately for $8.99 per month.
Most of the terms in the Agreement were undisclosed. What’s publicly known is that:
(1) Prime Video will stream a series of PBC Championship Boxing events in the United States and other designated countries on an exclusive basis. But the announcement left open the possibility that PBC will continue to televise and stream boxing events apart from this series on other platforms.
(2) Prime Video will distribute PBC pay-per-view events in the United States with the first event expected to take place in March 2024. The PBC pay-per-view events that are streamed on Prime Video will also be available to viewers on linear TV through cable and satellite PPV distributors. It’s unclear whether Prime Video will distribute all of PBC’s pay-per-view events in the United States or whether PBC can distribute additional PPV events in the United States on other streaming platforms.
(3) The agreement is believed to call for 12-to-14 fight cards annually. The breakdown between pay-per-view shows and regular PBC Championship Boxing events wasn’t announced and, most likely, is undecided at the present time.
The deal gives PBC a HUGE platform for boxing. Prime Video has more than 150 million subscribers in the United States. But a lot of questions remain unanswered.
“Multiyear” means how many years? And is the length of the commitment firm or does it depend on one of the parties (most likely, Amazon) exercising an option to extend the initial term of the agreement?
What license fee, if any, will Amazon pay to PBC for its “free” boxing streams and what will the pay-per-view price points be?
If PBC streams additional non-pay-per-view boxing events on other platforms, how will it determine which events are on Amazon and which events are on other platforms?
Who will produce the Amazon shows and who will the on-camera talent be? It’s believed that PBC will be responsible for production with major decisions subject to approval by Amazon. Will members of the Showtime team who were laid off by Paramount be hired by PBC as independent contractors? Will Amazon want to match Al Michaels’ presence on Thursday Night Football with Jim Lampley on Amazon Prime fights?
And most important to fight fans; what quality control will there be in making the fights?
When the PBC-Amazon deal was announced, Marie Donoghue (Amazon’s Vice President for U.S. Sports Content & Partnerships) was quoted as saying, “We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events.”
That’s marketing-speak.
When PBC (backed by hundreds of millions of dollars in venture capital) rolled out its inaugural offering on “free” television on March 7, 2015, boxing fans were ecstatic. Its initial telecast (on NBC) showcased Keith Thurman and Adrien Broner and averaged 3.37 million viewers (including 554,000 in the coveted 18-to-34-year-old demographic). But things quickly soured. PBC’s fights failed the quality-control test. Viewers lost interest. Networks that wanted to televise certain PBC fighters were told that the fighter they wanted had been promised to another network. One by one, NBC, CBS, FOX, and ESPN (each of which had a deal with PBC) dropped by the wayside.
The Thursday night NFL games on Prime Video are on a par with other regular-season NFL games. But this isn’t like buying NFL rights. The NFL has an institutional interest in giving program carriers reliable high-quality content. Boxing promoters have a spotty track record in that regard. Will PBC and Prime Video give boxing fans high-quality match-ups or programming that has too many one-sided fights and contests for phony “championship” belts?
And there are other issues that Amazon will have to face.
Canelo Alvarez, Gervonta Davis, and Deontay Wilder are PBC’s most marketable fighters. Canelo will help Amazon further penetrate the Hispanic market. Davis and Wilder are exciting fighters with constituencies of their own. But Gervonta and Deontay come with a lot of baggage. There are well-documented instances of the physical abuse of women and, in Gervonta’s case, time spent in prison earlier this year as a consequence of running a red light and totaling a car owned by a woman named Jyair Smith. Smith later told the court that she had “begged” Davis for help after the accident: “I looked him in his eyes. I said I have to get home to my daughter, I’m pregnant. He never once came over to help me. He got his things and left.”
Is that the image Amazon wants?
And let’s not forget; an increasing number of big fights (including Deontay Wilder’s December 23 outing against Joseph Parker) are being contested in Saudi Arabia. To what degree, if any, will Amazon and PBC be willing to become complicit in sportswashing by the Saudi government?
This writer reached out to Harrison Raboy (Sports Publicity Lead for Prime Video) regarding the above issues. Mr. Raboy responded, “Appreciate all the questions. But right now, we don’t have anything more to share than what was in the press release.”
PBC’s deal with Amazon could be a huge plus for boxing. But that’s the same thing that boxing fans said initially about PBC’s deals with CBS, NBC, FOX, and ESPN.
Is there anyone at Amazon who has an in-depth understanding of the sport and business of boxing? Or has this deal been crafted primarily by marketing and tech people who are largely oblivious to the challenges ahead? Will this deal benefit Amazon, boxing fans, and boxing or just Premier Boxing Champions and a few people associated with the promoter?
To repeat: PBC’s deal with Amazon could be a huge plus for boxing. But Amazon should keep in mind that there are reasons HBO, Showtime, CBS, NBC, and FOX all walked away from PBC and boxing.
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – The Universal Sport: Two Years Inside Boxing – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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Avila Perspective, Chap. 303: Spotlights on Lightweights and More
Those lightweights.
Whether junior lights, super lights or lightweights, it’s the 130-140 divisions where most of boxing’s young stars are found now or in the past.
Think Oscar De La Hoya, Sugar Shane Mosley and Floyd Mayweather.
Floyd Schofield (17-0, 12 KOs) a Texas product, hungers to be a star and takes on Mexico’s Rene Tellez Giron (20-3, 13 KOs) in a 12-round lightweight bout on Saturday, Nov. 2, at the Virgin Hotels Las Vegas in Las Vegas, Nevada.
DAZN will stream the Golden Boy Promotion card that includes a female undisputed flyweight championship match pitting Argentina’s Gabriela Alaniz and Gabriela Fundora.
Like a young lion looking to flex, Schofield (pictured on the left) is eager to meet all the other young lions and prove they’re not equal.
“I’ve been in the room with Shakur, Tank. I want to give everyone a good fight. I feel like my preparation is getting better, I work hard, I’ve dedicated my whole life to this sport,” said Schofield naming fellow lightweights Shakur Stevenson and Gervonta “Tank” Davis.
Now he meets Mexico’s Tellez who has never been stopped.
“I’m willing to do whatever it takes,” said Tellez.
Even in Las Vegas.
Verona, New York
Meanwhile, in upstate New York, a WBC junior lightweight title rematch finds Robson Conceicao (19-2-1, 9 KOs) looking to prove superior to former titlist O’Shaquie Foster (22-3, 12 KOs) on Saturday, Nov. 2, at the Turning Stone Resort and Casino in Verona, N.Y. ESPN+ will stream the Top Rank fight card.
Last July, Conceicao and Foster clashed and after 12 rounds the title changed hands from Foster to the Brazilian by split decision.
“I feel that a champion is a fighter who goes out there and doesn’t run around, who looks for the fight, who tries to win, and doesn’t just throw one or two punches and then moves away,” said Conceicao.
Foster disagrees.
“I hope he knows the name of the game is to hit and not get hit. That’s the name of the game,” said Foster.
Also on the same card is lightweight contender Raymond Muratalla (21-0, 16 KOs) who fights Mexico’s Jesus Perez Campos (25-5, 18 KOs).
Perez recently defeated former world champion Jojo Diaz last February in California.
“We’re made for challenges. I like challenges,” said Perez.
Muratalla likes challenges too.
“I think these fights are the types of fights I need to show my skills and to prove I deserve those title fights,” said Fontana’s Muratalla.
Female Undisputed Flyweight Championship
WBA, WBC and WBO flyweight titlist Gabriela “La Chucky” Alaniz (15-1, 6 KOs meets IBF titlist Gabriela Fundora (14-0, 6 KOs) on Saturday Nov. 2, at the Virgin Hotels Las Vegas in Las Vegas, Nevada. DAZN will stream the clash for the undisputed flyweight championship.
Argentina’s Alaniz clashed twice against former WBA, WBC champ Marlen Esparza with their first encounter ending in a dubious win for the Texas fighter. In fact, three of Esparza’s last title fights were scored controversially.
But against Alaniz, though they fought on equal terms, Esparza was given a 99-91 score by one of the judges though the world saw a much closer contest. So, they fought again, but the rematch took place in California. Two judges deemed Alaniz the winner and one Esparza for a split-decision win.
“I’m really happy to be here representing Argentina. We are ready to fight. Nothing about this fight has to do with Marlen. So, I hope she (Fundora) is ready. I am ready to prepare myself for the great fight of my life,” said Alaniz.
In the case of Fundora, the extremely tall American fighter at 5’9” in height defeated decent competition including Maria Santizo. She was awarded a match with IBF flyweight titlist Arely Mucino who opted for the tall youngster over the dangerous Kenia Enriquez of Mexico.
Bad choice for Mucino.
Fundora pummeled the champion incessantly for five rounds at the Inglewood Forum a year ago. Twice she battered her down and the fight was mercifully stopped. Fundora’s arm was raised as the new champion.
Since that win Fundora has defeated Christina Cruz and Chile’s Daniela Asenjo in defense of the IBF title. In an interesting side bit: Asenjo was ranked as a flyweight contender though she had not fought in that weight class for seven years.
Still, Fundora used her reach and power to easily handle the rugged fighter from Chile.
Immediately after the fight she clamored for a chance to become undisputed.
“It doesn’t get better than this, especially being in Las Vegas. This is the greatest opportunity that we can have,” said Fundora.
It should be exciting.
Fights to Watch
Sat. ESPN+ 2:50 p.m. Robson Conceicao (19-2-1) vs O’Shaquie Foster (22-3).
Sat. DAZN 5 p.m. Floyd Schofield (17-0) vs Rene Tellez Giron (20-3); Gabriela Alaniz (15-1) vs Gabriela Fundora (14-0).
Photo credit: Cris Esqueda / Golden Boy
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Bakhram Murtalaziev was the Fighter of the Month in October
As we close the book on October, let’s look back at the month’s stellar performances. Kenshiro Teraji added another exclamation point to his brilliant career with an 11th-round stoppage of Cristofer Rosales. England’s Jack Catterall, considered no more than a decent domestic-level talent for most of his career, showed that he had been underrated with a comprehensive 12-round decision over declining Regis Prograis. But the top performance, by a landslide, was delivered by Bakhram Murtalaziev who annihilated Tim Tszyu on Oct. 19 in Orlando, Florida.
Murtalaziev was undefeated (22-0, 16 KOs) and the reigning IBF junior middleweight champion, but he was the underdog and the “B” side. As champions go, and there are roughly five dozen across the 17 weight divisions, the California-based Russian ranked among the least well-known. He had won his title in Berlin with an 11th-round stoppage of an unexceptional 38-year-old German-Ecuadorian campaigner, Jack Culcay, and he would be making his first defense.
Managed by Egis Klimas who also handles Oleksandr Usyk and Vasiliy Lomachenko, among others, Bakhram Murtalaziev came from a good barn in the vernacular of a horseplayer, but on paper that alone was insufficient to get him over the hump against Tim Tszyu who a few short months earlier was widely considered the best 154-pound boxer in the world.
That was before he met up with Sebastian Fundora who blemished his record, but that setback could have been written off as a fluke.
As we recall, Tszyu was scheduled to fight Keith Thurman in the initial PBC offering on Amazon Prime Video, but Thurman suffered a biceps injury in training and Fundora was bumped up from the undercard to fill the breach. With only 12 days’ notice, Tim Tszyu went from fighting a five-foot-seven fighter who fights out of an orthodox stance to fighting a southpaw who stood almost a full foot taller. The “Towering Inferno” has his limitations, but poses a special problem to anyone, let alone an opponent with little time to formulate a good game plan.
Tszyu was hampered in the Fundora fight by a gash on his hairline that hampered his vision. The injury happened in the second round when he ducked under Fundora and walked into an elbow. The gash bled copiously throughout the fight and yet the best that Fundora could do was win a split (albeit fair) decision.
To say that Tszyu failed to rebound from the Fundora misadventure would be putting it mildly. Murtalaziev steamrolled him, knocking him to the canvas four times in all before Tszyu’s corner tossed in the towel at the 1:55 mark of the third stanza. It was painful to watch. Referee Chris Young was faulted for allowing the match to continue as long as it did. Compounding Tszyu’s misery, his celebrated father, a first ballot Hall of Famer, was ringside. Kostya Tszyu hadn’t seen his oldest son fight in the flesh since Tim’s pro debut in 2016.
Although the dichotomy is imperfect, Tim Tszyu, who turns 30 on Saturday, is more of a puncher than a boxer. That may work against him so far as clawing his way back to a position of prominence. The noted boxing coach Stephen “Breadman” Edwards, a keen student of the history of boxing in the modern era, expressed this sentiment in a Q and A story for Boxing Scene. “Destructive fighters usually don’t come back to full capacity after bad KO losses,” he said, citing John Mugabi, Mike Tyson, George Foreman, Sonny Liston, and Naseem Hamed to illustrate his point. Moreover, added Edwards, “No one will ever be afraid of him again.”
But there were two stories that emerged from the Murtalaziev-Tszyu fight. Tim Tszyu crashed, but Bakhram Murtalaziev emerged from obscurity, announcing his presence (pardon the cliché) as a force to be reckoned with. As for his next assignment, the best guess is that it will come against Sebastian Fundora or Errol Spence Jr. who are expected to meet early next year. And based on Murtalaziev’s stunning performance in Orlando, it will be impossible to bet against him.
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Foreman-Moorer: 30 Years Later
Foreman-Moorer: 30 Years Later
By TSS SPECIAL CORRESPONDENT JAMIE REBNER — In sports, middle-aged athletes are not supposed to beat opponents who are half their age and in their athletic primes. Only the greatest ones can use guile, technique, and experience to compensate for the dulling of speed, reflexes, and athleticism that have unavoidably eroded with time.
That is why George Foreman’s feat of reclaiming the heavyweight title at 45 is so impressive. It was thirty years ago this coming Tuesday, Nov 5, 1994, that Foreman scored a monumental upset in knocking out Michael Moorer to win back the title he had lost twenty years prior against Muhammad Ali in The Rumble in the Jungle. In doing so, Big George became the oldest heavyweight champion, breaking the record previously held by Jersey Joe Walcott, who had won the title at 38.
When Foreman beat Moorer, he was in the twilight of his second career, a comeback that began in 1987. George had retired in 1977 after losing to Jimmy Young and experiencing a spiritual awakening in his locker room. That led him to become a minister and devote himself to his family and congregation. During his retirement, he opened a youth center in Houston, which required much financial support, prompting him to return to the ring.
After winning 24 straight fights from 1987-1990, Foreman lost his first title shot by decision to Evander Holyfield in 1991. He rebounded from that loss with three more wins before getting a crack at the WBO title against Tommy Morrison in 1993. But his performance against Morrison was disappointing and he lost another decision. After that, Foreman was out of the ring for 17 months before he was gifted another title shot against Moorer.
Foreman got that gift because Moorer, due to his sullen demeanor and curtness with the media, was not a draw with the fans. He was also an unproven champion, having beaten Holyfield for two belts only seven months prior. So. Moorer needed a name opponent who could bring in the crowds for his first title defense. And the other top heavyweights like Oliver McCall (WBC champ), Lennox Lewis, and Riddick Bowe didn’t have close to Foreman’s drawing power. So. deserving or not, Foreman was chosen as the challenger to make a fight that would be worth the public’s attention and pockets.
Even Foreman was surprised by getting selected to fight Moorer. “I never in my wildest imagination thought I’d get a title shot again,” he told Associated Press sports columnist Tim Dahlberg. Still, George was determined to make his third time a charm.
But as motivated as George was, there was an irrefutable gap in speed between himself and the much younger champion. From the opening bell, Moorer used his superior quickness and reflexes to make Foreman look stiff and slow. And although George landed punches early on, he fired them one at a time while Moorer countered with multiple shots. But despite Moorer’s advantage in connects, his trainer Teddy Atlas advised him from the get-go not to stand in front of Foreman and make himself a stationary target for a right-hand bomb.
But Moorer failed to heed that advice as he continued to outwork Foreman in the middle rounds. Although he was winning, Moorer’s overconfidence kept him at close quarters, and he continued to circle unwisely to his left and into Foreman’s dangerous right hand. And despite absorbing many quality shots, Foreman never appeared hurt or discouraged thanks to his granite chin and unyielding resolve. He was determined to win and he was willing to walk through as many flush shots as he needed to do so.
With Moorer content to stay in range, Foreman gladly returned his firepower and he landed some telling right crosses, uppercuts, and plenty of thudding body blows during the battle. And while Moorer continued to pile up points and rounds, as long as George was marching forward and throwing shots, he had a puncher’s chance.
And with a minute to go in round ten, that punch came. After missing a three-punch combination, Foreman scored with a one-two, with the right hand landing on the forehead. He immediately repeated that combination but this time aimed the right hand lower on Moorer’s jaw. That slight adjustment caused his bulldozer right to collide perfectly with Moorer’s chin, sending the champion crashing to the canvas and sprawled onto his back. The champion couldn’t beat the count, and just like that, the fight was over, Moorer’s short-lived title run ending before it ever truly began.
With a single, shattering blow, Foreman etched his name into boxing history. Wearing the same trunks from Zaire 20 years before, he was now heavyweight champion of the world once again. It was a shocking result that defied conventional wisdom since seldom do 45-year-old boxers score knockouts over champions in their athletic primes. But Foreman reminded us that he was anything but your typical quadragenarian. He was special, and he had two distinct heavyweight championship reigns to prove it.
—
About the author:
Jamie Rebner lives in Toronto, Canada. He has been a freelance boxing writer since 2016 and his writing has appeared in The Fight City, Boxing News Online, The Ring, and Ringside Seat magazine. His Substack blog is Fight Fundamental, and he is currently writing a book about George Foreman’s comeback. He is also a member of the Boxing Writers Association of America. Follow him on Twitter @J_NReb.
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