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The Hauser Report: Amazon Says Hello to Boxing

On December 7, Prime Video and Premier Boxing Champions announced what they described as a “multiyear rights agreement.” Prime Video is included in the Amazon Prime membership package (which costs $139 annually). Alternatively, Prime Video can be purchased separately for $8.99 per month.
Most of the terms in the Agreement were undisclosed. What’s publicly known is that:
(1) Prime Video will stream a series of PBC Championship Boxing events in the United States and other designated countries on an exclusive basis. But the announcement left open the possibility that PBC will continue to televise and stream boxing events apart from this series on other platforms.
(2) Prime Video will distribute PBC pay-per-view events in the United States with the first event expected to take place in March 2024. The PBC pay-per-view events that are streamed on Prime Video will also be available to viewers on linear TV through cable and satellite PPV distributors. It’s unclear whether Prime Video will distribute all of PBC’s pay-per-view events in the United States or whether PBC can distribute additional PPV events in the United States on other streaming platforms.
(3) The agreement is believed to call for 12-to-14 fight cards annually. The breakdown between pay-per-view shows and regular PBC Championship Boxing events wasn’t announced and, most likely, is undecided at the present time.
The deal gives PBC a HUGE platform for boxing. Prime Video has more than 150 million subscribers in the United States. But a lot of questions remain unanswered.
“Multiyear” means how many years? And is the length of the commitment firm or does it depend on one of the parties (most likely, Amazon) exercising an option to extend the initial term of the agreement?
What license fee, if any, will Amazon pay to PBC for its “free” boxing streams and what will the pay-per-view price points be?
If PBC streams additional non-pay-per-view boxing events on other platforms, how will it determine which events are on Amazon and which events are on other platforms?
Who will produce the Amazon shows and who will the on-camera talent be? It’s believed that PBC will be responsible for production with major decisions subject to approval by Amazon. Will members of the Showtime team who were laid off by Paramount be hired by PBC as independent contractors? Will Amazon want to match Al Michaels’ presence on Thursday Night Football with Jim Lampley on Amazon Prime fights?
And most important to fight fans; what quality control will there be in making the fights?
When the PBC-Amazon deal was announced, Marie Donoghue (Amazon’s Vice President for U.S. Sports Content & Partnerships) was quoted as saying, “We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events.”
That’s marketing-speak.
When PBC (backed by hundreds of millions of dollars in venture capital) rolled out its inaugural offering on “free” television on March 7, 2015, boxing fans were ecstatic. Its initial telecast (on NBC) showcased Keith Thurman and Adrien Broner and averaged 3.37 million viewers (including 554,000 in the coveted 18-to-34-year-old demographic). But things quickly soured. PBC’s fights failed the quality-control test. Viewers lost interest. Networks that wanted to televise certain PBC fighters were told that the fighter they wanted had been promised to another network. One by one, NBC, CBS, FOX, and ESPN (each of which had a deal with PBC) dropped by the wayside.
The Thursday night NFL games on Prime Video are on a par with other regular-season NFL games. But this isn’t like buying NFL rights. The NFL has an institutional interest in giving program carriers reliable high-quality content. Boxing promoters have a spotty track record in that regard. Will PBC and Prime Video give boxing fans high-quality match-ups or programming that has too many one-sided fights and contests for phony “championship” belts?
And there are other issues that Amazon will have to face.
Canelo Alvarez, Gervonta Davis, and Deontay Wilder are PBC’s most marketable fighters. Canelo will help Amazon further penetrate the Hispanic market. Davis and Wilder are exciting fighters with constituencies of their own. But Gervonta and Deontay come with a lot of baggage. There are well-documented instances of the physical abuse of women and, in Gervonta’s case, time spent in prison earlier this year as a consequence of running a red light and totaling a car owned by a woman named Jyair Smith. Smith later told the court that she had “begged” Davis for help after the accident: “I looked him in his eyes. I said I have to get home to my daughter, I’m pregnant. He never once came over to help me. He got his things and left.”
Is that the image Amazon wants?
And let’s not forget; an increasing number of big fights (including Deontay Wilder’s December 23 outing against Joseph Parker) are being contested in Saudi Arabia. To what degree, if any, will Amazon and PBC be willing to become complicit in sportswashing by the Saudi government?
This writer reached out to Harrison Raboy (Sports Publicity Lead for Prime Video) regarding the above issues. Mr. Raboy responded, “Appreciate all the questions. But right now, we don’t have anything more to share than what was in the press release.”
PBC’s deal with Amazon could be a huge plus for boxing. But that’s the same thing that boxing fans said initially about PBC’s deals with CBS, NBC, FOX, and ESPN.
Is there anyone at Amazon who has an in-depth understanding of the sport and business of boxing? Or has this deal been crafted primarily by marketing and tech people who are largely oblivious to the challenges ahead? Will this deal benefit Amazon, boxing fans, and boxing or just Premier Boxing Champions and a few people associated with the promoter?
To repeat: PBC’s deal with Amazon could be a huge plus for boxing. But Amazon should keep in mind that there are reasons HBO, Showtime, CBS, NBC, and FOX all walked away from PBC and boxing.
Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – The Universal Sport: Two Years Inside Boxing – was published by the University of Arkansas Press. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for career excellence in boxing journalism. In 2019, Hauser was selected for boxing’s highest honor – induction into the International Boxing Hall of Fame.
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Ringside at the Fontainebleau where Mikaela Mayer Won her Rematch with Sandy Ryan

LAS VEGAS, NV — The first meeting between Mikaela Mayer and Sandy Ryan last September at Madison Square Garden was punctuated with drama before the first punch was thrown. When the smoke cleared, Mayer had become a world-title-holder in a second weight class, taking away Ryan’s WBO welterweight belt via a majority decision in a fan-friendly fight.
The rematch tonight at the Fontainebleau in Las Vegas was another fan-friendly fight. There were furious exchanges in several rounds and the crowd awarded both gladiators a standing ovation at the finish.
Mayer dominated the first half of the fight and held on to win by a unanimous decision. But Sandy Ryan came on strong beginning in round seven, and although Mayer was the deserving winner, the scores favoring her (98-92 and 97-93 twice) fail to reflect the competitiveness of the match-up. This is the best rivalry in women’s boxing aside from Taylor-Serrano.
Mayer, 34, improved to 21-2 (5). Up next, she hopes, in a unification fight with Lauren Price who outclassed Natasha Jonas earlier this month and currently holds the other meaningful pieces of the 147-pound puzzle. Sandy Ryan, 31, the pride of Derby, England, falls to 7-3-1.
Co-Feature
In his first defense of his WBO world welterweight title (acquired with a brutal knockout of Giovani Santillan after the title was vacated by Terence Crawford), Atlanta’s Brian Norman Jr knocked out Puerto Rico’s Derrieck Cuevas in the third round. A three-punch combination climaxed by a short left hook sent Cuevas staggering into a corner post. He got to his feet before referee Thomas Taylor started the count, but Taylor looked in Cuevas’s eyes and didn’t like what he saw and brought the bout to a halt.
The stoppage, which struck some as premature, came with one second remaining in the third stanza.
A second-generation prizefighter (his father was a fringe contender at super middleweight), the 24-year-old Norman (27-0, 21 KOs) is currently boxing’s youngest male title-holder. It was only the second pro loss for Cuevas (27-2-1) whose lone previous defeat had come early in his career in a 6-rounder he lost by split decision.
Other Bouts
In a career-best performance, 27-year-old Brooklyn featherweight Bruce “Shu Shu” Carrington (15-0, 9 KOs) blasted out Jose Enrique Vivas (23-4) in the third round.
Carrington, who was named the Most Outstanding Boxer at the 2019 U.S. Olympic Trials despite being the lowest-seeded boxer in his weight class, decked Vivas with a right-left combination near the end of the second round. Vivas barely survived the round and was on a short leash when the third stanza began. After 53 seconds of round three, referee Raul Caiz Jr had seen enough and waived it off. Vivas hadn’t previously been stopped.
Cleveland welterweight Tiger Johnson, a Tokyo Olympian, scored a fifth-round stoppage over San Antonio’s Kendo Castaneda. Johnson assumed control in the fourth round and sent Castaneda to his knees twice with body punches in the next frame. The second knockdown terminated the match. The official time was 2:00 of round five.
Johnson advanced to 15-0 (7 KOs). Castenada declined to 21-9.
Las Vegas junior welterweight Emiliano Vargas (13-0, 11 KOs) blasted out Stockton, California’s Giovanni Gonzalez in the second round. Vargas brought the bout to a sudden conclusion with a sweeping left hook that knocked Gonzalez out cold. The end came at the 2:00 minute mark of round two.
Gonzalez brought a 20-7-2 record which was misleading as 18 of his fights were in Tijuana where fights are frequently prearranged. However, he wasn’t afraid to trade with Vargas and paid the price.
Emiliano Vargas, with his matinee idol good looks and his boxing pedigree – he is the son of former U.S. Olympian and two-weight world title-holder “Ferocious” Fernando Vargas – is highly marketable and has the potential to be a cross-over star.
Eighteen-year-old Newark bantamweight Emmanuel “Manny” Chance, one of Top Rank’s newest signees, won his pro debut with a four-round decision over So Cal’s Miguel Guzman. Chance won all four rounds on all three cards, but this was no runaway. He left a lot of room for improvement.
There was a long intermission before the co-main and again before the main event, but the tedium was assuaged by a moving video tribute to George Foreman.
Photos credit: Al Applerose
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William Zepeda Edges Past Tevin Farmer in Cancun; Improves to 34-0

William Zepeda Edges Past Tevin Farmer in Cancun; Improves to 34-0
No surprise, once again William Zepeda eked out a win over the clever and resilient Tevin Farmer to remain undefeated and retain a regional lightweight title on Saturday.
There were no knockdowns in this rematch.
The Mexican punching machine Zepeda (33-0, 17 KOs) once more sought to overwhelm Farmer (33-8-1, 9 KOs) with a deluge of blows. This rematch by Golden Boy Promotions took place in the famous beach resort area of Cancun, Mexico.
It was a mere four months ago that both first clashed in Saudi Arabia with their vastly difference styles. This time the tropical setting served as the background which suited Zepeda and his lawnmower assaults. The Mexican fans were pleased.
Nothing changed in their second meeting.
Zepeda revved up the body assault and Farmer moved around casually to his right while fending off the Mexican fighter’s attacks. By the fourth round Zepeda was able to cut off Farmer’s escape routes and targeted the body with punishing shots.
The blows came in bunches.
In the fifth round Zepeda blasted away at Farmer who looked frantic for an escape. The body assault continued with the Mexican fighter pouring it on and Farmer seeming to look ready to quit. When the round ended, he waved off his corner’s appeals to stop.
Zepeda continued to dominate the next few rounds and then Farmer began rallying. At first, he cleverly smothered Zepeda’s body attacks and then began moving and hitting sporadically. It forced the Mexican fighter to pause and figure out the strategy.
Farmer, a Philadelphia fighter, showed resiliency especially when it was revealed he had suffered a hand injury.
During the last three rounds Farmer dug down deep and found ways to score and not get hit. It was Boxing 101 and the Philly fighter made it work.
But too many rounds had been put in the bank by Zepeda. Despite the late rally by Farmer one judge saw it 114-114, but two others scored it 116-112 and 115-113 for Zepeda who retains his interim lightweight title and place at the top of the WBC rankings.
“I knew he was a difficult fighter. This time he was even more difficult,” said Zepeda.
Farmer was downtrodden about another loss but realistic about the outcome and starting slow.
“But I dominated the last rounds,” said Farmer.
Zepeda shrugged at the similar outcome as their first encounter.
“I’m glad we both put on a great show,” said Zepeda.
Female Flyweight Battle
Costa Rica’s Yokasta Valle edged past Texas fighter Marlen Esparza to win their showdown at flyweight by split decision after 10 rounds.
Valle moved up two weight divisions to meet Esparza who was slightly above the weight limit. Both showed off their contrasting styles and world class talent.
Esparza, a former unified flyweight world titlist, stayed in the pocket and was largely successful with well-placed jabs and left hooks. She repeatedly caught Valle in-between her flurries.
The current minimumweight world titlist changed tactics and found more success in the second half of the fight. She forced Esparza to make the first moves and that forced changes that benefited her style.
Neither fighter could take over the fight.
After 10 rounds one judge saw Esparza the winner 96-94, but two others saw Valle the winner 97-93 twice.
Will Valle move up and challenge the current undisputed flyweight world champion Gabriela Fundora? That’s the question.
Valle currently holds the WBC minimumweight world title.
Puerto Rico vs Mexico
Oscar Collazo (12-0, 9 KOs), the WBO, WBA minimumweight titlist, knocked out Mexico’s Edwin Cano (13-3-1, 4 KOs) with a flurry of body shots at 1:12 of the fifth round.
Collazo dominated with a relentless body attack the Mexican fighter could not defend. It was the Puerto Rican fighter’s fifth consecutive title defense.
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Avila Perspective, Chap. 319: Rematches in Las Vegas, Cancun and More

Rematches are the bedrock for prizefighting.
Return battles between rival boxers always means their first encounter was riveting and successful at the box office.
Six months after their first brutal battle Mikaela Mayer (20-2, 5 KOs) and Sandy Ryan (7-2-1, 3 KOs) will slug it out again for the WBO welterweight world title this time on Saturday, March 29, at the Fontainebleau in Las Vegas.
ESPN will show the Top Rank card live.
“It’s important for women’s boxing to have these rivalries and this is definitely up there as one of the top ones,” Mayer told the BBC.
If you follow Mayer’s career you know that somehow drama follows. Whether its back-and-forth beefs with fellow American fighters or controversial judging due to nationalism in countries abroad. The Southern California native who now trains in Las Vegas knows how to create the drama.
For female fighters self-promotion is a necessity.
Most boxing promoters refuse to step out of the usual process set for male boxers, not for female boxers. Things remain the same and have been for the last 70 years. Social media has brought changes but that has made promoters do even less.
No longer are there press conferences, instead announcements are made on social media to be drowned among the billions of other posts. It is not killing but diluting interest in the sport.
Women innately present a different advantage that few if any promoters are recognizing. So far in the past 25 years I have only seen two or three promoters actually ignite interest in female fighters. They saw the advantages and properly boosted interest in the women.
The fight breakdown
Mayer has won world titles in the super featherweight and now the welterweight division. Those are two vastly different weight classes and prove her fighting abilities are based on skill not power or size.
Coaching Mayer since amateurs remains Al Mitchell and now Kofi Jantuah who replaced Kay Koroma the current trainer for Sandy Ryan.
That was the reason drama ignited during their first battle. Then came someone tossing paint at Ryan the day of their first fight.
More drama.
During their first fight both battled to control the initiative with Mayer out-punching the British fighter by a slender margin. It was a back-and-forth struggle with each absorbing blows and retaliating immediately.
New York City got its money’s worth.
Ryan had risen to the elite level rapidly since losing to Erica Farias three years ago. Though she was physically bigger and younger, she was out-maneuvered and defeated by the wily veteran from Argentina. In the rematch, however, Ryan made adjustments and won convincingly.
Can she make adjustments from her defeat to Mayer?
“I wanted the rematch straight away,” said Ryan on social media. “I’ve come to America again.”
Both fighters have size and reach. In their first clash it was evident that conditioning was not a concern as blows were fired nonstop in bunches. Mayer had the number of punches landed advantage and it unfolded with the judges giving her a majority decision win.
That was six months ago. Can she repeat the outcome?
Mayer has always had boiler-oven intensity. It’s not fake. Since her amateur days the slender Southern California blonde changes disposition all the way to red when lacing up the gloves. It’s something that can’t be taught.
Can she draw enough of that fire out again?
“I didn’t have to give her this rematch. I could have just sat it out, waited for Lauren Price to unify and fought for undisputed or faced someone else,” said Mayer to BBC. “That’s not the fighter I am though.”
Co-Main in Las Vegas
The co-main event pits Brian Norman Jr. (26-0, 20 KOs) facing Puerto Rico’s Derrieck Cuevas (27-1-1, 19 KOs) in a contest for the WBO welterweight title.
Norman, 24, was last seen a year ago dissecting a very good welterweight in Giovani Santillan for a knockout win in San Diego. He showed speed, skill and power in defeating Santillan in his hometown.
Cuevas has beaten some solid veteran talent but this will be his big test against Norman and his first attempt at winning a world title.
Also on the Top Rank card will be Bruce “Shu Shu” Carrington and Emiliano Vargas, the son of Fernando Vargas, in separate bouts.
Golden Boy in Cancun
A rematch between undefeated William “Camaron” Zepeda (32-0, 27 KOs) and ex-champ Tevin Farmer (33-7-1, 8 KOs) headlines the lightweight match on Saturday March 29, at Cancun, Mexico.
In their first encounter Zepeda was knocked down in the fourth round but rallied to win a split-decision over Farmer. It showed the flaws in Zepeda’s tornado style.
DAZN will stream the Golden Boy Promotions card that also includes a clash between Yokasta Valle the WBC minimumweight world titlist who is moving up to flyweight to face former flyweight champion Marlen Esparza.
Both Valle and Esparza have fast hands.
Valle is excellent darting in and out while Esparza has learned how to fight inside. It’s a toss-up fight.
Fights to Watch
Fri. DAZN 12 p.m. Cameron Vuong (7-0) vs Jordan Flynn (11-0-1); Pat Brown (0-0) vs Federico Grandone (7-4-2).
Sat. DAZN 5 p.m. William Zepeda (32-0) vs Tevin Farmer (33-7-1); Yokasta Valle (32-3) vs Marlen Esparza (15-2).
Sat. ESPN 7 p.m. Mikaela Mayer (20-2) vs Sandy Ryan (7-2-1); Brian Norman Jr. (26-0) vs Derrieck Cuevas (27-1-1).
Photo credit: Mikey Williams / Top Rank
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