Friend of Boxing Tecate Will Support Boxing Hall of Fame Weekend

NEW YORK (June 7, 2011) – Tecate, cerveza con carácter, announced today its support of the International Boxing Hall of Fame (IBHOF) to celebrate the sport’s history and character as the organization’s “2011 Official Beer Sponsor.” Tecate’s sponsorship will kick off during the 22nd Annual Hall of Fame Weekend in Canastota, N.Y., from June 9-12, and will continue with a variety of programs and activities throughout the year.

“We are proud to sponsor an organization that is dedicated to commemorating iconic athletes and personalities who have helped build the carácter of boxing. By highlighting their careers and contributions, the IBHOF helps inspire future ring champions and ultimately grow the sport,” said Felix Palau, vice president of marketing for Tecate. “Tecate’s involvement with the IBHOF is another toast to the boldness of boxing, its fans and all individuals involved in keeping it alive.”

Inductees to the 2011 class reflect the innate determination, passion and talent of the sport’s greatest, and include three-division champion Julio Cesar Chavez (Mexico), junior welterweight champion Kostya Tszyu (Russia/Australia), heavyweight champion Mike Tyson (USA), trainer Ignacio “Nacho” Beristain (Mexico), referee Joe Cortez (USA) and screenwriter Sylvester Stallone (USA). They will be honored during the Official Enshrinement Ceremony at the Hall of Fame Museum on June 12.

“Since 1989, our mission has been to applaud those who have made an impact on boxing, whether in or out of the ring. Along the way we have been witness to the importance of committed supporters of the sport, such as Tecate,” said Edward Brophy, executive director of the International Boxing Hall of Fame. “We are thrilled to have Tecate in our corner and look forward to celebrating the character of this year’s Hall of Fame inductees.”

Tecate will be present at the various events planned by the IBHOF throughout 2011. Details on these activities will be shared with fans on the brand’s Facebook page: www.Facebook.com/TecateBoxing.